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Podcast Summary: The Side Hustle Show - Episode 675
Episode Title: Rating 10 Popular Passive Income Ideas with Pat Flynn Host: Nick Loper Guest: Pat Flynn, Smart Passive Income
Episode Overview In this episode, Nick Loper and guest Pat Flynn explore ten popular passive income ideas, rating each from 1 to 10 based on their viability and potential returns. Pat Flynn, a seasoned entrepreneur and author, shares insights from his experience and discusses his new book, "Lean Learning: How to Achieve More by Learning Less." The conversation aims to guide listeners on which passive income streams are worth pursuing and which should be avoided.
Key Takeaways
- Book Publishing
- Rating: 2/10
- Discussion Points:
- Writing a book requires substantial time and effort, making it less passive.
- Revenue often comes from secondary sources (e.g., courses, speaking engagements) rather than direct book sales.
- Many successful authors leverage their books as a stepping stone for other opportunities.
- Online Courses
- Rating: 7/10
- Discussion Points:
- Online courses can be highly profitable if targeted correctly.
- The landscape has become competitive; simply providing information isn't enough.
- Cohort-based courses and community involvement yield better results than standalone courses.
- Blogging
- Rating: 1/10
- Discussion Points:
- Blogging has become increasingly difficult due to algorithm changes and competition from other platforms (e.g., YouTube, podcasts).
- Encouragement to shift focus to newsletters and other media formats for better engagement.
- Real Estate
- Rating: 6/10
- Discussion Points:
- Real estate can be lucrative, but it requires significant investment and effort.
- The time and management involved may outweigh the benefits for some individuals.
- Potential for passive income, but risks and management should be considered.
- E-commerce
- Rating: 7/10
- Discussion Points:
- E-commerce has many paths, including dropshipping and product creation.
- Using fulfillment companies can increase the passiveness of this income stream.
- Success comes from building a recognizable brand or product.
- Software/Apps
- Rating: 9/10
- Discussion Points:
- Software can provide significant recurring revenue.
- Requires upfront work, but once established, it can run relatively passively.
- Importance of solving real problems for users.
- Product Licensing
- Rating: 6/10
- Discussion Points:
- Licensing can be a low-risk way to monetize ideas without upfront costs.
- Requires good negotiation skills and understanding of contracts.
- Ideal for those with innovative ideas but limited manufacturing capabilities.
- YouTube
- Rating: 9/10
- Discussion Points:
- Building relationships with an audience can lead to various income streams (e.g., ads, affiliates).
- Videos can generate passive income over time, although constant content creation is necessary.
- Unique storytelling and authenticity are key to success on the platform.
- Affiliate Marketing
- Rating: 10/10
- Discussion Points:
- Affiliate marketing is accessible and can provide significant returns.
- Authentic recommendations can lead to strong partnerships and income.
- Works well for both new and experienced content creators.
- Advisorships
- Rating: 7/10
- Discussion Points:
- Offering advice to companies can be low-lift while providing high rewards.
- Long-term relationships can lead to equity stakes in businesses.
- Requires effort and insight to be genuinely helpful.
Additional Insights
- Marketing Tactic: Short-form video series are effective for engaging audiences and building anticipation.
- Tool Recommendation: Poppy AI is a versatile tool for creating content based on various sources, aiding in effective storytelling and messaging.
- Favorite Book: "Buy Your Time Back" by Dan Martel emphasizes the importance of time management and strategic learning.
Conclusion This episode of The Side Hustle Show provided valuable insights into various passive income strategies, emphasizing the importance of selecting avenues that align with personal strengths and market demand. Both Nick Loper and Pat Flynn highlighted the necessity of hard work and commitment while encouraging listeners to remain adaptable in an ever-changing entrepreneurial landscape.
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For more information on these topics, you can listen to the full episode or visit Pat Flynn's resources at Smart Passive Income.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
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1:16And to help me do it is Mr. Smart Passive Income himself, Pat Flynn. Welcome to the Side Hustle Show. Nick, thank you so much for having me. A longtime listener and, you know, you and I have been friends for a while. I'm so honored to be back on the show and here hanging out with you. Well, I'm honored to have you. I mean, nobody has had a bigger influence on the creation in the early years of Cy Nustle Nation than yourself. So it's been such a fun journey and a sincere thank you to everything that you do. My pleasure. My pleasure. The new book is Lean Learning, How to Achieve More by Learning Less, and it's coming out this week.
1:49So why don't we start there? Smart Passive Income idea number one, what grade would you give book publishing here? I know you've got experience in the self-publishing world, the traditional publishing world. What's your take on this one? Yeah, so when I think of passive income, there's always going to be an investment of time to create the thing. Nothing, of course, as you teach and as I teach, nothing just happens overnight. And there's sort of two levels to this, right? There is the how long does it take to create the thing? And then actually after it's created, how passive is it actually? A book takes a long time, I will say.
2:17Are we ranking from like one to 10, 10 being a great idea, one being not so great or? Yeah, sure, you could do a letter grade, number grade. Yeah, let's do one through 10. I would say for the purpose of passive income, direct passive income from a book, I would give it more like a two. And I give it a two because it is a, gosh, it is an adventure and a journey to create the book. You likely need more of an audience first before you actually then sell the book. To write a book and then sell it and build an audience with a book is a little bit more difficult, although possible. And then the revenue from the book itself is not going to be that grand.
2:49I mean, that's not why you should be writing a book for the revenue, although I know some people who do have some business models around books and they're writing multiple books on Amazon and that is working for some people. Yeah. In general, the revenue for a book is more likely to come from, well, what is the book then lead to? Does it lead to something else that is more passive, like a like a course or some program or something, a software that you might have? That's where it could really you could turn on the afterburners, but a long time to create not very much direct revenue, a two out of ten.
3:18Get everybody real fired up to start dusting off the keyboards and start writing a book. maybe it's because i just finished this one and it's like been such a slog multi-year journey yeah oh gosh two and a half years and you know i'm talking about it so much it's just like don't start here but it is something beautiful it is something that can land more speaking gigs it is something that could lead to more sales of other things for sure but you're still collecting royalties off of will it fly and super fans like it is once it's out there like it's out there and it's you create did it create it once sell it over and over again true very true i mean we we You know, 4-Hour Workweek is still selling for Tim Ferriss.
3:52Atomic Habits is still selling for James Clear. That's very passive. And the royalties, I'm sure, not bad. Yeah, there's something to that. The people I see having the most success in self-publishing are the serial authors of the world, where it's just like, they're cranking out book after book. Chris Gillibald, probably an example of this, where it's just like, or in the fiction space, where it's just like, hey, the next book in the series is coming out. If you have a build up a legion of fans. She falls in love with a wolf this time, not a vampire. like the next part of the series. Yeah. Yeah, whatever it is.
4:19But in the nonfiction world, think of it, you know, the book has a business card. Like Pat said, what does it lead into? Does it lead into a course? Does it lead into speaking engagements? Does it, it's like the Tony Robbins example. You can buy the book for$10 or you can go to the$10 ,000 walk across hot coals three day. Yeah. Think of it as one product in the pricing tier, but Pat gives publishing a two. The second passive income idea on our list is online courses. We talked a little bit about this on the show recently, but what's your take here on the current state of online courses? Yeah, I would put this more at a seven, so much on the higher end, because it is something that allows you to create once and then sell over and over and over again.
5:00If you have the right audience and you're targeting the right people, whether you use ads or not, it can be very, very fruitful. However, you have to battle a couple of things that we're dealing with today versus how it once was. When you and I first started, things like online courses were super valuable because that information didn't exist before, right? It's now packaged and conveniently placed here in this course, and that's worth a person's money in exchange for the value of what's inside. Now, as I talk about in my book, Lean Learning, information itself just isn't as valuable as it once was, right?
5:31If you had an Encyclopedia Britannica in your home before, it was valuable. Now, that's a waste because everybody has access to all the same information now. So if you just crank out an online course expecting to just put information that is, again, freely available pretty much anywhere else and package it in a course, unless you have, A, a rabid fan base, or, B, you somehow position that material in a way that is specific to a group of people, so riches are in the niches, as I often say, then it's going to be very difficult to get any movement on that. it doesn't in my opinion take a lot of time to create if you know exactly what you're talking about and you use you can even use tools like ai to help you outline and create things but unless there's some personality into it or something unique about it for who it is you're selling it to it's going to be very very tough because i think a lot of people are in the camp of i don't need more information today right right it's like how do we structure it we've seen that shift from straight up pre-recorded video courses to more of a cohort based systems where it's like we're going to, we're all going to start this thing on June 1st.
6:31We're all going to go through it together. And there's some level of accountability or one-on-one or group coaching versus straight, you know, pre-recorded evergreen online material. Exactly. Exactly. That's actually what we did in at SPI. So we were selling online courses from 2017 to 2020. And we've switched more toward what we call a community powered course model, which is groups of people going through these courses at a time. You can still take them on your own if you'd like, and they're all in a membership now, But the ones that are working really well where people are getting real results and the values absolutely there are when people go through it together with others in a cohort style with a start date and an end date and some accountability along the way.
7:08Yeah, it's an interesting place to be as a purveyor of information or a seller of information in an age when information is so overwhelmingly available. And maybe this kind of leads into the next one. The next one on this list, number three, is blogging. blogging. This was like, you know, at the top of everyone's passive income list, you know, 10, 15 years ago. And just with the algorithm updates and the Reddit in the search results and the AI answer snippets, it's a much tougher game in this space. Yes, I would rank blogging, if I could rank it below one, I would. Wow. At this point. It's sad.
7:42As a longtime blogger. Oh man, yes. I mean, that's how I got my start. It's how everything started. and you are missing out on opportunities by just sticking with text alone. Does this mean it's not possible? No, there are people who are amazing bloggers who they have that voice and that's their favorite medium and that's okay. But in terms of getting more rapid results and leaning into the platforms that are working like YouTube or audio podcasts, you're definitely missing out that opportunity to meet audiences where they're at, right? Not force people to read stuff when they're elsewhere. That's why I think these other platforms are more beneficial and I would rank those higher, which we might get into.
8:17But in terms of blogging, you had mentioned the exact reasons why it's not working anymore. Search engine optimization has changed. When I look up for something in Google, I don't see the first organic search results anymore. I see, number one, an AI summary from Google, the answer. Then I find a number of ads and sponsored posts. Then I see, of course, the first organic posts are then going to be Reddit. And anything that is from anybody that is more like us is going to be buried, not on the first page, but like 40 search results down at least or something like that. Again, that's a general sort of blanket statement, but it makes blogging in that method harder.
8:53We're even seeing a lot more text being put into now email newsletters rather than more publicly facing blogs, but rather as a medium or middle funnel kind of situation versus a top of funnel. That being said, a lot of email service providers now are providing top of funnel through the email medium in likes of Kits Creator Network or Substack and its little way to kind of promote newsletters amongst each other. So yeah, this is why I think there's more opportunities that are better than blogging. And sadly, I'd give it a one. Interesting. So if you're a text-focused creator, or if that's your sweet spot, maybe shift to a newsletter type of business, or even a paid wall type of newsletter through Substack or something like that?
9:30That would be my recommendation. Yes. And that forces you to go, okay, how do I compete with these others who are getting people's emails and become the person that when a person wakes up in the morning and my email gets sent through, what's going to make them open my email? Because they're in an inbox. We know people are in inboxes still. That's what we have to our advantage doing emails versus blogging where are people even looking up this kind of stuff and finding blogs anymore? No, they're on YouTube and Reddit and other places like that. Yeah, we'll get into some of those. So that was number three.
9:59He got a rating of one, blogging did. Number four on the list of passive income ideas is real estate. And real estate comes in a lot of different flavors, but let's call it single family rental properties for the sake of simplicity here. So this leads me to like the bigger pockets community and those kinds of people. I've had conversations with people there recently. I have participated in real estate as well, getting a single family home as a rental that I can then kind of experiment with. And I a lot of fees and, you know, connecting with a management company. Overall, my time, I, for me, was better spent in the online business space and creating things in this world versus that world.
10:37That being said, there are a lot of people who do very well there. And it's kind of up to you how well and how far you want to go. I know people who have hundreds of homes and multifamily homes and even commercial buildings who have built empires, but they're also leading teams of hundreds of people and are overwhelmed with that. And for some, that's awesome. And for others, it's not necessarily a road you want to go down, while others just have a few rental properties for some extra cash or something like an Airbnb situation for some extra cash flow, which is fine. I would put it at a six. It is for those who enjoy that kind of stuff, but other people, there are maybe better ways to spend their time.
11:11Yeah, potential cash flow, potential appreciation, potential tax benefits. But, you know, for every person shouting the benefits of passive income through real estate, a graveyard of burnt out landlords saying it was anything but. For sure. And the capital to begin, the time and energy and effort to begin that is a lot higher than, you know, creating something online or building a YouTube channel or something like that, for sure. Yeah, I was talking with somebody in the personal finance space. I have a similar question. He said, yes, wealthy people park their money in real estate as an inflation hedge.
11:42But in your situation specifically, your ROI is going to be so much better spent doing what you do, pouring more fuel on the creator business, on the fire, just because it's so lean, low overhead, and you can see the immediate impact there. Right. My trouble with real estate is how slow it is in terms of, well, and of course, like if you sell a home, if you're selling homes versus like having a home for a rental, either way, you need tenants. And ideally, you just want the tenants to stay there forever and have that passive income continue. However, it's now no longer completely under your control what happens because if something happens to the home or the tenants aren't great and they move out, it's like now you have to then answer to that in order to keep the passive income going.
12:28And all passive income streams require some upkeep of sorts. And again, real estate can be very beneficial. But for me, in my liking, I would put it at a six. And, you know, I feel there's better opportunities for sure for passive income. Yeah, we've got some fun, a fun series of what I call unconventional rental businesses. Yeah, houses are expensive, but here are some other assets that you can get into for a lot less. And it started with, you know, somebody doing bounce house inflatables. And that was his inspiration. I was like, well, he wanted to get into real estate investing. Here's a different kind of house that I could buy for a lot less.
12:58Yeah, that's great. But we did mobility scooters and photo booths. We did a guy who was doing moving boxes in Sacramento. We had a woman doing bridesmaid dresses in Australia. These other other rental assets where it's like, yeah, there's a little bit of labor involved and some upfront costs, but a lot less than a house. But the interesting ones. Number five on our list of passive income ideas is e-commerce. And you've got some experience here with the SwitchPod. I do. A handheld selfie stick, basically. Is this thing still selling? Yeah, it is still selling. It's very passive. I mean, it's not totally hands off.
13:30It's for sale on Amazon and our switchpod.co website. This is in partnership with with my buddy, Caleb, my videographer. We invented something. And I think e-commerce could be split into a couple different realms. I mean, we went the hard route for sure. And this was more of a of an experimental play for for both of us to try something we hadn't tried before. And we had this idea. It wasn't done before. The idea behind the tripod is these legs can fold into each other and become a handle for you to easily kind of open and close. and do your filming on the go. So that's what the SwitchPod is. And it worked really well.
14:01We launched it in 2019 on Kickstarter and we had generated$415 ,000 in 60 days from that launch, but it was not an overnight thing for sure. It took time to invent and create and iterate and fail on and quite a bit of investment, 25 to 30K of our own dollars put into that. But it is now for sale in a semi-passive manner and we're generating revenue through it. And it is an asset now that has a value and if we wanted to, we could sell it and we're open to that potentially. That being said, there are ways to do e-commerce that are much easier using tools like white labeling to be able to take a product that already exists, maybe change it just a little bit or add a logo to it and then create a brand around that.
14:42This is how much of what's being sold on Amazon, that's how it's working. Now TikTok shop as well. And that is not having to invent the product, but you're molding it to a particular audience in a way and that works really well. There's a lot of people who are very, very well known in that world. Yeah, and maybe less up front. I mean, still going to have a capital intensive business with minimum order quantities and stuff if you're getting something manufactured, but perhaps less than inventing something completely from scratch and going through design iterations and everything. Correct, correct.
15:10And of course, there's, okay, do you, where do you house these? Like, do you have a warehouse? Do you store them in your home and do you have to package and ship them yourself? These are all thoughts that reduce the passiveness of this. Yeah. It can be fun to do that, but we use, with SwitchPod, we use a third-party logistics company, a 3PL, to be able to just automate any sales that come in through either our website or Amazon. They get the address, they ship it out. We just pay a minimal fee for that. And that's, again, what keeps us as passive as possible. Even though it eats into our profits, we want it to be as passive and we're not going to lean into it and scale it up in a way that takes more of our time.
15:43Yeah, I think of every layer of assistance that you have through either fulfillment by Amazon or through a 3PL, somebody's taking a fee for warehousing this thing. somebody's taking a fee for packing that off the shelf and packing it but it's if the design is to be hands-off then it's worth it especially if you got the margin to play with for sure now for the the direct-to-consumer examples that we've seen it's like they've got to bake in kind of customer acquisition and so it's like well it's going to cost us five ten twenty dollars sometimes more just to acquire a customer and hope in the case of switchpod it's like well it's probably a one-time purchase unless like somebody's running a whole videography team right and so some of the other successful products that we've seen have kind of almost a some level of baked it not necessarily like a full like subscribe and save type of deal but like yeah but like a consumable type of thing yeah yeah that that works really really well like i know a person who does protein powder and it's like these people subscribe every month because they need their protein powder and they're they're kind of in a ritual with it which is which is amazing um there are some things like that for other products like you know you know batteries etc the things that people use and then have to like re-up into yeah like a like a native deodorant or something like soaps yeah exactly exactly so e-commerce is a big world but i would give it a seven because there's definitely opportunity there i think there's a lot a lot to be said with how passive you could potentially make it as well as just just the joy of seeing somebody use the thing like physically yeah there was so much joy in having people buy the switch pod and then literally use it and see it and get value from versus like, okay, now you bought the course, but you still have to spend a month to dive into it and put into practice.
17:25Right, right, yeah. It's like instant gratification. You can see it out into the wild. I mean, that's cool. Correct, correct. The other important thing that you brought up here is, yes, it's an evergreen asset that can make sales relatively passively, but the business itself is an asset that has equity. And that's what I love about building these little businesses is like, yes, I'm working for cashflow in the near term, but I'm also working for equity. And that's kind of like the big wealth unlock where it leads to some bigger outcomes. Right. It's like real estate online versus in a house. Yeah, exactly.
17:57All right. So e-com was rated a seven. Number six on our list of passive income ideas is software or apps. We're going to get Pat's reaction to that plus the rest of our passive income ideas coming up right after this. Are you still overpaying for wireless? It's time to say yes to saying no. And our partner Mint Mobile, their favorite word is no. No contracts, no monthly bills, no overages, no hidden fees, no BS. And here's why I said yes to making the switch over five years ago, and yes to getting premium wireless for$15 a month. I really liked being able to keep my existing phone and my existing phone number when I switched over.
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20:21Terms and conditions apply. Hiring. Indeed is all you need. Oh, this is something that when you can nail it, I mean, it could be a game changer. It It is, so I have experience with software and I failed completely one time and I had spent$20 ,000 diving into it too quickly. And that was the big lesson. I was chasing dollars with software versus chasing building a solution for a group of people. This was back in 2013, 2014. I was almost the, you know, you watch those old cartoons and the dollar signs are coming out of the eyeballs. That was me. And now I needed that lesson. It really grounded me to have failed on that, building a WordPress plugin that really went nowhere.
21:00I didn't even take it to market because I had tried to keep this whole thing secret. And then I eventually let people know about it. And they were like, this is this is not good. Like, I would never buy this. If only I had learned to practice what I now teach in my book, Will It Fly, which is to share these ideas, have them poke holes in it, like get those ideas up front before you build or spend money. Anyway, software companies, though, I mean, I would put this at a nine. It's going to take a little bit more time, but you can work with a minimum viable software product. I'm reminded of a very very popular podcast episode on my show with Dane Maxwell yeah who was a you remember Dane Dane talked about the example he used was somebody who was like a building inspector who every time they went to inspect a building they took out a sheet of paper and they'd have to manually put all this stuff in and then it took some time to like scan it and do it like there was so much labor he was able to build an iPad app that would do all this for you where you could take pictures of buildings and it would measure it for you and then you can keep track of it in a portfolio and he created a software very minimal by the way but it just did the job that these people would pay like 99 a month to use and he was able to get hundreds and then thousands of people to use this software product and then ended up selling that again it's an asset to another company that took it to a whole new level yeah yeah monthly cash flow plus equity in the business yeah recurring revenue oh gosh it was it's like the dream and with software it's nice because when you nail it then it's just like okay your product's there a you just have to sell more of it you don't have to touch anything it's just done automatically once people buy it yeah it's ones and zeros the incremental cost is next to nothing exactly and b similar to a physical product and the joy that i was talking about there people can get immediate value from the tool that you create for them the utility of it happens almost immediately with with software and when it when you can bake in the software into a person's process like imagine a dropbox Like I can't live without Dropbox.
22:48I'm going to pay that monthly. Yeah, it becomes very sticky. Oh, yeah. There's certain tools like that where it's like the switching costs are so high. It was like, fine, here comes the other annual billing here. For sure. So the upside is huge because if it's sticky, then you get another 100 people the next month and they stick and then you get another 100 the next month and it can just continue to stack. The only issue with software is as passive as it can become, if you let it become too passive, it's going to become out of date Or there's also going to be maybe some bugs that pop up or some outlier cases that you're going to have to squish.
23:21Sure. Yeah, there's maintenance. Yeah. Right. So it's not a release of software and then you're on the beach with your laptop enjoying cocktails kind of thing. It's going to require some upkeep, but it's not a trade your time for dollars situation at all. And there might be seasons where, you know, something blows up, the servers crash and it's like now I'm working 16 hours a day to fix this thing. that kind of stuff can happen. But the software opportunity is huge and more and more people. Even I saw Ryan Dice recently from Digital Marketer. He retired Digital Marketer. He's going into software now.
23:53Oh, okay. There's a huge play there. Yeah, absolutely. I mean, Fusebox, formerly Smart Podcast Player, still is the embedded podcast player on the Science Hustle Nation website. Amazing. Do you still own that business? I do, I do. Okay. All right, see, there's passive plugin registration fees every year coming from at least one user over here. Thank you. All right. We've got actually a recent episode this year on using AI to build out some of these software tools with Pete McPherson. And I'll link that up in the show notes. You don't necessarily need to know how to code to bring something to market, which is a really, really eye-opening episode.
24:26That's right. Number seven on our list is product licensing. Do you have any experience in this space? I do not, but I know some people who do. So there's some levels to this, right? On one level, I interviewed a person who was the inventor of the Rumpelstiltskin. No, not Rumpelstiltskin. What's the bear? Teddy Ruxpin. Oh, OK. Yeah. OK. I remember those commercials. That was the weirdest thing I've ever said on podcast. Teddy Ruxpin, which was like a little bear from the 80s and 90s that would like talk back to you. It had like a plastic heart that would light up. This was this person's idea that he then sold to a company and got a license to basically he was getting royalties on everyone that was sold.
25:01I don't know what the percentage was exactly, but I mean, he had the idea. He shared it with a company who wanted the idea. He was able to make a deal and great. He was giving some examples to, I wish I remember the name off the top of my head, but this was one of the first 100 episodes, I think, of the podcast and I'm close to 900 now. So I'll find it in a sec. I definitely want to give him credit. But he was talking about like, what if you had an idea for a tool, but you didn't have any manufacturing idea, you didn't have mold, you never done that before, but you had this great idea. You could go to a company and present it and license that idea to them and make a rev share.
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25:34Is that kind of in the realm of what you're talking about with - Yeah, and I'm wondering if the person you're thinking of is uh steven key from invent right steven key that's right that that's exactly right from his you know world headquarters up at lake tahoe he's kind of overseeing and helping a bunch of other inventors in this space where it's like yeah you might get you know a three to five percent royalty licensing agreement but you had zero startup costs aside from maybe a sample or you know some prototype you know a provisional patent application and then sending it out to these companies that already have the manufacturing know-how and the distribution channels and it's It's like, it's a really, really compelling versus, because we kind of pitched it against the white labeling or private labeling, Amazon FBA model where it's so capital intensive.
26:14And even when you do have a product that hits, you're plowing everything back into extra inventory for sometimes years. It's like, well, here, let somebody else deal with that. If you get a kick out of just coming up with the ideas, let somebody else handle all those hard parts and just do the fun stuff. Right. It's probably the most passive idea we've talked about so far, because literally after you sign that deal and agreement, it's basically hands off at that point. And how cool is it to just say like, oh, I, you know, this was my idea, but now another company owns it, but you get some shares.
26:43That's really cool. Where I was going before in terms of there's another level to this is there's a lot of people who have information, like they might have a course or a program to license that to somebody who now has an audience, right? There's a world where your information inserts itself into somebody else's course, for example, who might have an audience in a baked marketplace, for example, and they will pay you sort of a fee to essentially license your material. So it's not just the idea. It could be your actual material can be used and using that inside of, you know, I spoke with somebody a number of years ago, but he took his material and it became a part of this company's sort of employee onboarding process.
27:24Oh, OK. OK. Just use his material instead of instead of their own. They just licensed it. Yeah. Somebody else has already created it. They We don't have to reinvent the wheel here. Right, right. So like thinking, you know, more broadly about how your material could make sense for other industries and other companies, it might be a value for you to offer a license to use that versus, you know, them creating it on their own and it not being as good because you are the expert on that. Interesting. Yeah. Maybe there's a B2B corporate training side hustle in licensing some of your material. The tough part is making sure you read all the documents.
27:56You have a good attorney. You make sure that you don't fall into traps because people do fall into traps in here because they don't know what they're doing and they're being taken advantage of. And that's the big worry here. So for this, I would give it a six because even though there's less cost up front, it is, you know, manual labor to figure out and to work with an attorney perhaps is maybe where the most cost would be up front with these ideas. And you have to learn how to communicate your ideas and present and, you know, probably come up with a slide deck and all those kinds of things, right?
28:22I mean, Shark Tank is maybe a version of this, right? Where you can share maybe some parts of your business in exchange for somebody who has those connections. Very good. That was number seven, product licensing. Number eight, talk to me about YouTube. Talk to me about becoming the biggest Pokemon influencer around. Yeah, 2020 came around. We're all sitting here. My kids were getting into Pokemon. So I decided to start a collection with them. And through my collection, I started to find other YouTubers. And I got, you know, my entrepreneurial brain turned on. And I was like, wow, there's a lot of YouTubers here who are doing really great things.
28:53But they're all kind of doing the same thing. I think based on my experience, I could come and bring something more interesting and tell some better stories, which is exactly what I did. And so now fast forward to 2025. First video came out in early 2021. We have 1.65 million subscribers. We are approaching 1 billion views on our long form channel. And it has now accounted for a five figure per month income. A billion views open in Pokemon packs. Deep pocket monster. I'm a 42-year-old man opening cardboard with some shine on it sometimes. And now there's also a Shorts channel that was created kind of siloed off of that, which in and of itself is 1.6 million subs and in and of itself is a lower five-figure per month income as well.
29:34Interesting. Not passive. No, not passive. But so that's one of my questions, actually two questions. First, you would recommend splitting off a Shorts channel versus diluting the main channel? No, not always. Not always. If it's the same audience exactly, it should be actually on the same channel. I broke it off for two reasons. Number one, a family who's watching me complete a set in 24 hours for a 45 to one hour length video is different than the person who's doom scrolling at night looking at somebody who just wants to see a pack opened in 60 seconds. It's a different audience, even though it's Pokemon.
30:10That being said, there is some overlap. in general especially for you podcasters out there if you have a podcast and it's a video podcast and you have um you know all of it should be on on one episode on on one if you take clips from it for example it just all helps that channel that that's the best practice from the mouths of youtube actually okay so that answers that first question but but secondly it's not passive at all because i mean if i were to stop all the pokemon stuff today i would still likely see because the videos are presented in a more evergreen fashion these are stories being told these are challenges They're not, here's the new set that just came out that then this video will mean nothing to you in a month kind of video, which is what most other people were doing.
30:49I could stop and it would continue to generate probably five figures a month for the next couple of years if I were to stop now completely. Yeah, I was going to say, because the videos that you released, you know, a couple of years ago, they're still racking up views passively. Right. To keep feeding the beast, to keep feeding the algorithm, they got to come up with new content all the time. Yeah, it feels like that. And you definitely as a creator get drawn to that, especially when you see income coming in, you see views, you see comments, there is a trap that many creators fall into where they then experience burnout.
31:20And thankfully, the Pokemon thing for me is still on the side. I have specific days of the week where that's all I'm working on. And it's just basically one and a half days per week. Whereas SPI is still my major thing. Because of the videos and the way that they're filmed, they are evergreen. And there was one video that was filmed, for example, in 2022, where I went to Hawaii and I went to a convention and I finished this really difficult set in 48 hours. It brought the community together. There was a little crying at the end. It was super emotional. And that video, I think, has 12 or 13 million views and has accounted for over$100 ,000 in ad revenue.
31:51Just one video. That's nuts. And it slowly ramped up to that over time. And other videos have done just as well. And some videos don't. But, you know, we're going to keep casting that bait out there and hopefully catching some big fish. Yeah, that's really cool. Deep Pocket Monster. Go check him out. Some of these fun Pokemon card challenges. So I have to give it a nine. And the reason is not just because I'm biased toward YouTube, but also the ability for you on YouTube to whether it's on long form video or on short form video, and I've proven it on both. You can create a deep relationship with your audience there.
32:20And with that deep relationship, with that trust that you build, you can build anything, really. You can sell merch, like what we're going to start doing soon, or sell a product or do affiliate marketing. I'm the number one affiliate for a binder company out in the UK. And I generate a few thousand dollars per month. And they just send me a check every month because I've put more customers in their hands, right? Affiliate marketing in Pokemon with a binder. It's crazy. But it's all the stuff that I've learned in the past and in business and entrepreneurship and all these other endeavors now being put in a new space.
32:48So everything you learn, everything you do can stack and move forward into the next thing. and it has proven to be the case here with Pokemon now, which is kind of cool. Do you want to do affiliates? Affiliate marketing is number nine. Sure. Number nine, affiliate marketing, I think is a 10. And I think it's a 10 because number one, the ability for you to find a product that makes sense for your audience, that serves them, and it doesn't have to be your own product. In fact, that's the definition of affiliate marketing. You're promoting or recommending other people's products. If you can find the right product, it's incredible because it can become as if it were your own in the way that you promote it, in the way that you sell it, and even in the revenue that you could generate from it, depending on how well those commissions are, whether it's a physical product or a digital product, you can do this on day one of your content as well.
33:29That being said, of course, you don't want to be salesy on day one. Yeah, I was gonna say, I don't know if I would come out straight out of the gate, like if that's my only play, but yeah. Right, but I mean, I could argue against that and say, well, Nick, if you found somebody on day one who needed help with something and you had a product that can help them, would you say, you know what, I just started, I have this thing that can help you, but you know what, I don't have 100 subscribers yet, so I'm not even gonna tell you, right? Sure, sure. Again, authentically sharing these things so that you help people is always going to be the case, whether you're just starting out or not.
33:56So the other thing about this is the affiliate marketing you do can lead to incredible partnerships with the companies that you're promoting. I have become not just an affiliate for companies, but I have become advisors for some of these companies like Kit and Circle. I'm now owning a piece of that company, a small percentage, by the way. Yeah, this was going to be number 10 on my list. Oh, OK. Well, we'll get there in a sec. With affiliate marketing, it's cool too, because if you create, for example, how-to content on how to use this product, like I once created a video on how to use Descript, that video, which was published four years ago, still continues to generate views because it's a good video on how to use Descript.
34:30I have one for how to use Kit, how to use Canva, all these things that then inject an affiliate link at the end. And by the way, you have to be upfront with that. It's FTC regulations. You have to be upfront with the affiliate relationship there. But even so, those videos still continue to generate more views and therefore more revenue because they're putting more customers in. And that Descript video, one of them has generated over$100 ,000 in affiliate revenue over the years. I talked about some of the AI stuff in that tool before AI was like a big thing. Isn't it such a magical tool? It's super cool.
35:00It's amazing. I had once been an advisor to lead into number 10, but we'll get into that. I was an advisor for Squadcast, which then got bought out by Descript. So I also now own shares of Descript, which is kind of cool. but I would give affiliate marketing a 10. It's the easiest to start with. You can start in the beginning and even if nobody sees your content in the beginning, as you grow, people will go back to episode one. They'll go back to your older YouTube videos and see those recommendations that are again, hopefully genuine that can help people and then you can get a commission for that over time.
35:26And like if you can help people and make sales at the same time, like that's the most beautiful thing because everybody wins. Yeah, one of my favorite affiliate examples of going like really, really deep on one product is Matt Wolf and his Thrivecart obsession, where he started a dedicated how to use Thrivecart website. Like a whole website. He had a Thrivecart Facebook group. He had a Thrivecart YouTube channel. He had a Thrivecart newsletter. It was just going nuts. And I think he was doing Thrivecart paid ads. It was just like, hey, I found something that I really like. I found something that my audience likes.
36:00I'm going all in. And he was close to like a million dollars in lifetime commissions when we recorded. That's amazing. The cool thing about that is Matt is better able to sell that product than the company itself because he's a user. He's somebody who has experience with it. It's somebody just like the person making a buying decision. And when you can position yourself as the go-to resource for that tool, and even in a way, a help desk, it just positions you as, again, somebody who is knowledgeable about it enough to trust going through that link and going through that recommendation. And also somebody who then can get on the radar of the higher ups at that company to then create those deeper relationships.
36:33Yeah. So this leads perfectly into number 10. Affiliate marketing was number nine. Got a 10 out of 10 rating from Pat. Number 10 is advisorships. This, you know, positioning yourself as a really trusted user of the product and then getting a seat at the table here. Yes. So this isn't something that's very common, but it is and should be more common because we have any of us creators have some amazing, incredible superpowers that a lot of these companies would want to get behind. It might be connections. It might be knowledge. It might be the ability to break things and see and for, you know, have some foresight on a product and its market.
37:08These are all valuable things that companies would love to have. And, you know, you could work with a company in a more consultant kind of way, but more as an advisor, there is a lot less work involved, but you can still have just as an impact, a grade of an impact. And the cool thing is I am now an advisor for 12 different companies. And it feels like in a way that they're like they're kind of my companies, but I don't have to do any work in the companies. I just show up once a month to a meeting in general, sometimes more, sometimes there's some emergencies and I have to fly out to certain things.
37:36But in general, it's very low lift for being able to make the right introductions, to be able to comment on certain things and new features and kind of provide honest feedback and also give ideas. This is the kind of responsibility. Yeah. And this is on top of your affiliate relationships. On top of the affiliate relationship. Yeah, that's like that's the cool part. And so the sort of meta hack here is like, OK, I can have some influence on where the company goes. I can offer like some feature ideas that then make it easier for me as the affiliate to sell. And so I'm making more money that way as well, which is kind of cool.
38:08Yeah, I doubled it. But in general, the money from advisorship doesn't really come in until either the company sells, gets acquired or IPOs. Only in one of those companies do I see like a profit share come in every single quarter. But that's that's pretty rare. And in general, it's like a percent or less of the company. But you have the shares now and the stock options and or just actual stock. And, you know, sometimes there's liquidation periods where you can sell those off. But in general, for the amount of work, especially if you're at that level and you like your name comes with authority and they can use that.
38:40Yeah, in your particular niche, for sure. Right. It's also just really fun. And you get insider looks at things that you wouldn't have otherwise. And a few times the companies I've worked with have paid off big. I mean, I'm talking six figure checks, kind of just like, hey, guys, we sold the company. Cool. You'll see a check in the mail in a few weeks. Boom. It's like, oh, my gosh. And very, very little downside. It sounds like aside from, you know, attending the board meetings or like, you know, occasionally providing your guidance and feedback. Right, right. That being said, I don't want people to think that this is easy.
39:10It does require a lot of mental lift in situations where you want to actually show up and serve. I mean, you are now part owner of a company, if you will. You need to step up and provide with what you can provide. There have been many cases I've seen where people are advisors just because they're top affiliates and they just don't do anything. And like the companies regret doing that. And you don't want to be a regret for a company. So, yeah, that's advisorship and a fun, neat way to offer more value to a company and even get something big in return one day, potentially. All right. What's your rating for that one?
39:41That one would be a seven. Very good. We've got more with Pat in just a moment, including his business idea donation for SideHustle Show listeners coming up right after this. One of the tools I've personally seen make a huge difference for business owners is Quo, formerly OpenPhone. It's the same great business phone system you've heard me talk about before, just with a new name. When you're running a business, you know that every missed call is a missed opportunity. So Quo, formerly OpenPhone, this is the number one business phone system that streamlines your customer communications. It works through an app on your phone or your computer, so no more using your personal number as your business line, no more carrying two phones around with Quo.
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42:20This is something that you might start if you had more hours in the day or an opportunity you think listeners could run with. Yes, and I am not the inventor of this idea, but I've heard about it. And I was like, if I didn't have all my other things going on, I would totally do this if I was in a cash crunch, for sure. So the idea is related to garbage cans. So those of us who are homeowners, or even if you're renting, you know how once a week you have to remember to take the garbage from the side of your house and put it on the front so that the trash guys can get it or else you have a full trash can.
42:51Yeah, another week is building up, yeah. It's such a pain, right? It's such a pain to forget that. There's a company that I saw and I can't remember where. It literally was just a passing Instagram I saw and I was like, this is a great idea. It is to provide a service to a homeowner or people renting that you will come on trash day and take the trash cans from the side of their house to the front. And you will be there on time to remember to do that every single time in time. And you will bring the trash cans back later that day. So a homeowner no longer needs to do that. And I think I remember seeing that people were charging like$50 to$100 a month to do this.
43:27And imagine just doing this just for your block alone. Yeah, yeah. Even if it's like a little tiny fraction of your subdivision, because it's like, okay, if it takes 60 seconds to do per house, then times 100 houses. It's like there's some time involved, but I imagine once people get used to paying for it, it could be a pretty sticky recurring service. Yeah. And once a week, just your workday is Tuesday because that's trash day. Right. And the other days of the week, maybe one of the days you are marketing and expanding your team and you're trying to go out and take over the whole world in this way.
43:56I don't know. Yeah. Or it's just limited to the amount of money you need so that you can eat comfortably or whatever it might be. I'll add another one related to trash because this this actually happened here in my neighborhood and I haven't seen anything since. on trash day, I got a knock on the door once. And it was a little kid who said, hey, mister, I saw that your trash can was broken because, you know, the trash people like go violent with our trash bins. And there was a crack in it. And he said, for$20, I can replace it for you. And I was like, that's it? Like, you'll replace it for me?
44:25He's like, yeah. So I literally gave him 20 bucks. He's like, okay, I'll ring the doorbell in 15 minutes and show you. And in 15 minutes, it was done. I don't know where he got them, but he went to the trash factory place. again i'm not in that world you just borrowed it from your neighbors you're just gonna go domino effect like down the street yeah oh my gosh that's funny no but i mean they were all brand new and he got he got a stack of them i'm sure for a good price and was able to replace them around the neighborhood and i like it's it's i still have that same one on on my black trash bin and i was like man this is a great idea and and something that you could do with your kids or something that like a young teenager could do i love those ideas because at least it's getting you started it's not passive but i mean one day a week for you know imagine how many houses it's instead of a paper route i'm going to take trash out for people and and make some dollars every month yeah when you opened with garbage can i thought you were going to say garbage can cleaning service which has become a thing and there's big you know trucks that will do it there's obviously the lower overhead way to do it with just a you know pressure washer or a hose too but yeah lots of people doing that too and we even came across a guy who like started his own garbage route.
45:32Like people were complaining that the garbage service was inconsistent or they were leaving trash everywhere. Oh, wow. I could do a better job. So he goes and buys this used garbage truck and like starts signing up. I think he like pre-sold his neighborhood. So he's like, didn't have as big of a upfront risk in buying this used garbage truck, but, um, you know, trash, you know, figure out this like recurring problem, right? Solve a recurring problem. Here's a recipe for some recurring revenue. Yeah. Amen. All right. Round three is what I call the Triple Threat, first aspect of this is a marketing tactic that's working right now.
46:04Could be in any one of these businesses that we talked about. Yes. So short form video in a series is working really well. I'm actually doing this right now to help promote my book, Lean Learning. 21 days leading up to the launch, I started a mini video series. Series are great. This is where I was not performing well before because I was just kind of randomly creating videos every single day. What random idea do I have? Okay, I'll try to create it. And I wasn't doing anything on TikTok. Rather, a series like opening a pack a day and seeing what I get, which is my short pocket monster series. Or a golfer, Brian DeChambeau, who for every day, he shot a golf ball over his house to try to make a hole in one in his backyard.
46:42And whatever day it was, was the number of balls he got. And I think it was like on day 37, he hit it. Well, there's a guy sailing with Phoenix right now. He's world famous because he quit his job working at a tire company to buy a sailboat. he liquidated his 401k bought a sailboat and is sailing from Oregon to Hawaii he's on day 19 oh yes yes I saw this yeah yeah and it's like the whole world is like okay I'm gonna check in make sure he's safe every day in his day 20s tomorrow day 21 a series helps a person have an expectation of what they're subscribing for with some mystery behind it what's gonna happen tomorrow right that's a big secret and so for me leading up to the launch of lean learning I'm creating videos and I'm still still experimenting I'm not getting millions of views like on my Pokemon channel but But I am seeing some views.
47:24One of the videos hit 90 ,000 views of what it's like to be an author and lead into my launch on June 3rd. And I'll continue that all the way through a week after to see if we hit the New York Times list. That'll be like the big reveal. And whether I hit it or not, like I may or may not hit it, there is a chance. But if I hit it or not, it's still gonna be a momentous moment to kind of teach a lesson. And if we hit it, great, we'll celebrate. If not, it'll be a good lesson for everybody on, well, this isn't the most important thing. So creating a video series again daily and getting those reps in because I know daily sounds scary.
47:55I mean, John Lee Dumas did that with podcasting and I was like, I have no idea how you're doing that. For the Pokemon channel, I started in just doing it for 60 days and I said, I'm just gonna try it for 60 days, see what happens. By day 30, I was seeing only still a few hundred views per video, but my editing time went from 45 minutes per video to about 12. I was able to completely master editing because I was doing it every day. I was getting the reps in. I was also collecting data every day, 30 pieces of data on what was working and what wasn't. And by day 35, one video hit 750 ,000 views on that Pokemon Shorts channel.
48:25And then everything just kind of blew up and exploded from there to a point now where I'm getting invited to Detroit Lions games to open Pokemon cards on their field or UFC fights from UFC fighters who now are following my Pokemon channel. Like it's it's it's insane. But it happened because I showed up daily. Yeah. That creative constraint of forcing yourself to do it every day versus just whenever I come up with an idea, I'll put out another short. Right. Exactly. It's almost like I'm just going to create it and it's going to be messy. And maybe, you know, I'll do another small one tomorrow and another small one tomorrow.
48:54And sometimes these things blow up when you give it that much of a chance. So short form video leading into something has been working really well, or at least even just building an audience. There was a guy, another guy named Tim Nacky, who blew up because every day he was betting on online blackjack, which is not a great way to make passive income, by the way. I don't condone that. Do you know Colin from Blackjack Apprenticeship? He called it a hard way to make easy money. I love that. I mean, I like blackjack and it's fun, but he was betting 10 cents per follower every day. Okay. So there's a natural viral loop here.
49:28Correct. And he got up to a million followers. So he bet at one point$100 ,000 per parole or whatever. You know, that was insane. And he was able to actually generate a million dollars in profit. Again, that's not... He got lucky because it would have been very easy to just lose out on that. From what I've learned is like, even if you're counting cards perfectly, It only flips the odds to like maybe 51, 49. Like it's not a huge advantage. Right. And you would need to go through a lot of money in order for that to seem favorable over time. Yeah. Because the less there are, the less likely that percentage is going to hold true.
50:00So again, the big idea being what's going to happen tomorrow? What's going to happen tomorrow? Is it going to be the big loss? Is it going to be the big win? I have to subscribe to figure out. Because people don't subscribe as a thank you for the video they just watched or the podcast they just listened to. That's a big misconception. That's like, that's a light. Yeah, yeah. That's the anticipation of what's coming next. Exactly. And so if you can help them understand what's coming next, okay, and then tomorrow I'm going to do this or here's the series and another one's coming, people are more likely to subscribe and then over time build a relationship with you, which you can then, you know, hopefully do some amazing things with and with great power comes great responsibility.
50:32Yeah, short form video in a series. Really cool idea. We had a woman on, Jacqueline Mitchell, who was doing a$100 a day for a 100 day personal challenge. Like, I just got to get my side hustle butt into gear. And she ended up doing it, posted the video for 100 days. She made a little over$10 ,000 over the course of that. That's amazing. But over the course of the 100 days, of course, she gains a following because it's a really compelling storyline. And she starts opening up to new income streams that weren't even an option to her at the beginning. Now she's getting brand deals and UDC contracts and Amazon affiliate commission and all sorts of stuff, but just by virtue of putting in the work.
51:10So short form video in a series, that's the marketing tactic that's working right now. Let's go to number two, a new or new to you tool that you're loving right now. So I'm loving Poppy AI. And I don't know if you've seen this. I mean, there's a ton of AI tools, right? I don't know this one. So this one is interesting because it's almost like a visual dashboard. If you imagine a visual dashboard and chat box within that visual dashboard. Well, now I can copy paste a website and then with a line connect that website to this chat box. I can also upload a PDF file and connect a line to the same very chat box.
51:46I can upload five of my newsletters and connect those five newsletters in a group to my chat box. I can upload or connect five YouTube videos about a particular topic and put them all in a group and then connect it with a little line to this chat box, this question box. And then that question box now is reading into those sources that I just linked to it. Then I can say something like, please help me draft a newsletter in the style of Unstuck, which is my newsletter. It knows the style because it has now five of them connected. using the ideas from these five YouTube videos. And I can record a voice audio along with it to kind of explain what I'm trying to get out of it.
52:19Hit a button and then it's tied to those sources. It sees my newsletters, just creates it in an instant. Yes, you've trained it on, here's what a good newsletter looks like. Here's some examples of that. Right. But now make it about this new topic. Exactly. So one thing I'm trying to do to promote lean learning as well is to create a video essay. I'd never done a video essay before. So in Poppy, I have found all these different video essays about everything from video games to, you know, broken YouTubers to whoever. And I connected them all to this chat window. And now I'm like, please give me a proper structure for what makes a viral video essay.
52:55And based on all that, that it's connected to, it is now pulling from actual examples. And it's even sourcing them for me so that I can learn as I go. I'm not trying to just like, hey, create a script for me. I want to learn about this and then work with, again, AI as a partner, if you will, or creative utility. And Poppy is working really well. So getpoppy.ai, I think is the URL. Very cool. We'll link that one up in the show notes for this episode. And number three of The Triple Threat is your favorite book from the last 12 months. Favorite book, Buy Your Time Back by Dan Martel. I can't tell you how many people.
53:26It's like, that's the most popular answer this year. Yeah. Have they really? Wow. I'll have to let him know. He's a good friend of mine. It's got to be super impactful. It is very impactful. I think it speaks very much in alignment with what I talk about in lean learning, which isn't wasting your time on learning things that don't matter, right? It's not about like the big thesis behind lean learning is we have to get away from just in case learning and we need just in time learning. What is it that we're focusing on now? For example, like building a garbage company and let me just learn about things related to that.
53:56Nothing else matters except this knowing and trusting that when you reach the next phase, that those resources will be there because they're everywhere now. We have free access to all of it. But Dan's book is great. And he's been very a mentor from afar, if you will, not just in books, but just as a person with his family and all that he's doing. I mean, he's like 50 years. He's like rock hard bodies, like inspirational in so many different ways. So look up to him and happy to mention him here. Yeah, very cool. Buy back your time. We'll link that up in the show notes as well, along with Pat's new book, Lean Learning.
54:28You can grab your copy or learn more at leanlearningbook.com. You can check Pat out at Smart Passive Income Podcast, smartpassiveincome.com. Big thanks to Pat for sharing his insight. Thank you for being a beacon of positivity and integrity and inspiration for a decade plus. What is it, 17 years or something in the online business? Yeah, 17 years. Yeah. That's just nuts, but really appreciate you and all that you do. Big thanks to our sponsors for helping make this content free for everyone. you can hit up sidehustlenation.com slash deals for all the latest offers from our sponsors in one place.
54:59Thank you for supporting the advertisers that support the show really does make a difference. That is it for me. If you're finding value in the show, the greatest compliment is to share it with a friend. It's as easy as firing off that text message. Hey, you could get a kick out of this. Thank you so much for tuning in. Until next time, let's go out there and make something happen. And I'll catch you in the next edition of the Side Hustle Show. Hustle on.
From the publisher
Let's look at 10 popular passive income ideas to see which ones might actually make sense for you.
To help me do it is Mr. Smart Passive Income himself, Pat Flynn from Smart Passive Income.
Nobody had a bigger influence on the creation and early years of Side Hustle Nation than Pat. It’s always fun to have him back on the show, especially with his new book coming out this week: Lean Learning: How to Achieve More by Learning Less.
We went idea by idea and gave each one a score from 1 to 10.
Some of them surprised us, and a few may have outlived their usefulness.
Tune in to Episode 675 of the Side Hustle Show to learn:
which passive income ideas are actually worth your time (and which to skip)
a real-world business ideas you can start fast
the marketing tactic, tool, and book Pat Flynn is using right now
Full Show Notes: Rating 10 Popular Passive Income Ideas with Pat Flynn
New to the Show? Get your personalized money-making playlist here!
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