706: $1,000 a Day Posting on Facebook

24:24It might be worth testing. I haven't done that yet, just because that's a good strategy, I think, where people, if you're starting out, you're trying to grow your following, and I was just organically getting like 20 ,000 to 30 ,000 new followers a month. So it just didn't seem like anything I needed to do, but it is something that I will eventually test out. So I think it definitely could work if you kind of follow that strategy. Got it. And they don't seem to mind that it's a lot of sharing other people's stuff, where I think on the initial onboarding, on the monetization program, they're like, we want, you know, original content creators.

24:57And it's like, I guess with your commentary, it becomes original. Is that kind of how they're looking at it? Yeah, as best I can tell. I think the only thing they really crack down on is like if you were to upload somebody else's video, like whether it be a short or a real or a TikTok, that's where they really are flagging for unoriginal content. What I've been doing, no, I don't do this all the time, but like I will take a screenshot of somebody else's tweet and then I'll put it into Canva with my white background, with my logo. It still is a screenshot of somebody else's tweet, but like at least there you're making a little extra effort to make it your own.

25:32And I'll usually add like a headline, you know, sometimes as well, just as a way to kind of like circumvent that. But at this point in time, like I've never been flagged for posting a screenshot of somebody else's work, whether it was X or even on Facebook. Yeah, and if I pull a chart from somewhere, I'll make a point to try and tag, oh, this is from CNBC or this is from Financial Times or something like that. But who knows if that is worthwhile, if that does anything. Any other resources that you like for coming up with this endless stream of content ideas? Oh, man. You know, once you engage in the algorithm, whether that's on Reds, Facebook, or on X, especially on Facebook, where I will both on when I'm logged in as my personal profile or my business page, if I see something that has gone viral, I will typically always like it.

26:23Sometimes comment, but usually just like, and then I'll bookmark it and bookmark it and save it to a folder or whatever category, you know, that it fits into. And what that has done is now, all I have to do is go to the feed and I'm automatically fed new ideas constantly that basically already have some social proof of like, oh no, this resonates. Once again, it doesn't always work. Okay, you've trained your algorithm to show me the same kind of stuff that's going to do well for me. That's going to do well, especially in my niche, that it's like either personal finance, family or marriage related.

26:57You know, it's it does throw in some pickleball stuff because I'm into pickleball right now. I don't share any of that on my Facebook page. But those are the main things I get served. And it's like, man, it never fails like that. I won't get served some sort of idea that I can either screenshot or recreate, you know, in my own version or own voice. Okay. And have you found that the money that Facebook is giving you is kind of the end game here? Or has this translated back into email signups, YouTube subscribers, you know, any other metrics that might be valuable to good financial sense as a business?

27:33Yeah, not quite. I've had a call with somebody who claims that they really can add additional revenue. I have a blog, you know, it did really well for a lot of number of years. And after SEO, Google updates and AI, like it just pretty much became like a non-existent business where, yes, I'm sure I can make a little bit of money, but it just, it just got to the point where I'm like, it just felt like it was way too much work to try and try to generate anything. So I've just kind of just left it, barely updated. So what they claim is that with the following and the engagement that I'm getting on my page, that it should translate over into some sort of revenue from the site.

28:11So we're going to test it out. You know, I'm going to, I'm curious to see what they can do. So there's that. And because I really haven't cared about the site, I'm sure I would assume if I really had a few affiliates that I wanted to promote, I think it would do okay. I just, I don't know, man. It was just one of those, like when the blog kind of just fell under, I just like, I just kind of separated myself from it. Like, I don't even want to play the affiliate game. I don't want to like try to send people to the website. I just want to like post on Facebook and just have fun with it. But, you know, maybe I'm missing out.

28:45So we'll see. Maybe I can report back. Yeah, I don't know. I was just curious about that. Like, oh, as the following grows, are you allowed to sprinkle in your own offers every now and again? Or is that just like, well, the algorithm is going to bury that because now you're trying to get people off platform. I do some sponsorship stuff, you know, and like, so whether it be a post or a reel, they typically don't do very well. But I think the sponsors will run ads, you know, to kind of get more views on that stuff. I think it could work. I think there probably have to be some creative ways to go about it.

29:14I call it a Twitter thread, but a thread style post on Facebook, you know, where you're doing a thread in the comments. You know, I think that's one way that you could test it out. That way it's a little bit different. it oh okay so you mentioned buffer you mentioned post planner you mentioned chat gpt as a writing assistant and i'm surprised you don't have a virtual honestly like you don't have a virtual assistant like doing any of this stuff but anything else on the the tools or tech side oh canva canva no like those are like those are the main things man yeah no i think that's funny when people everybody that when they learn i don't have a va they're like what what do you mean yeah because the first reaction is like for the volume of stuff that this guy's putting out like It's got to be AI.

29:56It's got to be a virtual assistant. It's kind of nuts. But once it's operating at a scale, you're like, well, I can just manage it in a couple hours a day or a couple days a week. How far out do you like to have in terms of like breathing room of stuff scheduled? Yeah, right now I'm about like, I think the most I've ever been is about two weeks. So right now, usually like Mondays and Tuesdays are like the days I usually spend publishing for the next seven days. Yeah. So I can get everything scheduled. And that's usually what it takes. And like usually maybe like four hours a day on each day because I would definitely get distracted and do other things watching pickleball videos.

30:32You got to cut it off at a certain point, yeah. And it also just depends like sometimes, you know, maybe I'll take a little bit more time, but that's because like, ooh, like it really becomes a game of like, ooh, like I want to put a little extra work in this one because I think this one will do well. I think that's a little bit of that. How do you stand out from the competition? You know, even I've seen people that are trying to replicate what I'm doing and like they'll share the exact same screenshot, but even the caption, you know, you could just tell like it was very minimal effort. So one of the things that I try to do is put a lot of work in the caption.

31:01And once again, work, right? Work using ChatGPT. And then also I'll always add a first comment. I won't say always, but majority of the time a first comment because Buffer allows you to do that. So that way, every time I publish something, it's just a little extra thing. You know, some people see the post, they see the caption, they also see that first comment, which can also help with the engagement. Oh, okay. Is that, okay, That's an exclusive Buffer feature. I think Post Planner offers it too. It's something new that Buffer just added because there was another platform that did it and they didn't have it.

31:31But like in the last like a month, they added it. Like I said, it takes a little extra work, but it's one of those in the prompt with ChatGPT is like, not only do I need five captions, but I also need a first comment that goes along with that caption. You know, so it automatically provides that now so that whenever I schedule everything out, everything's got the caption, everything has a first comment. Okay. Still ahead, Jeff reveals the surprising post that made him$1 ,200 from someone else's content. His advice for me in my early days of testing this out and why Facebook seems to pay better than other platforms.

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33:55Quo is offering Side Hustle Show listeners 20 % off your first six months at Quo.com slash Side Hustle. That's Q-U-O, Quo.com slash Side Hustle. You can even keep your existing number for free. Quo. No missed calls, no missed customers. well uh while i have you can i ask for some uh some coaching on my posts here and see uh see what you would do differently let's do it all right so i'm going to bring up the sign us on nation facebook page so i mean i mean you interview so many people right yeah so to me it's could you create like a mini blog post highlighting somebody that you interviewed with a nice opening hook whatever the headline is and then also share it to your email list of like hey you know just We did this interview with so-and-so.

34:41And just to get people to come read with that person, you know, and then engaging, asking them to comment and make a scene they read it. Once again, a little bit more work, but now you're demonstrating to your audience like, hey, I'm actually on Facebook. I'm here. Here's a cool story about somebody who had a cool success story. I mean, that's one way, I think, just kind of repurposing the content you've already done. And also it's like goodwill. I mean, you've had a good interview, highlight somebody that had a cool win, and you get to kind of pay it forward. I mean, that's just a thought. Yeah.

35:10And it's probably an AI-able task to feed in the episode and say, could you create me a, even like an image carousel type of deal, like, you know, five lessons from this chat with so-and-so and like, see if that does anything. Either some image-based or some text-based content based on the huge library of archives in the Cyanusle Show catalog. And we have some of these, like we're like sprinkling in some of the reels and stuff from those episodes. Yeah. Do you have anything that at least got some good engagement, any shares or comments? Yeah, like five to 10 likes is kind of where I'm at right now.

35:44Yeah. So that's kind of where I'm at. Like stuff is not getting a ton of interaction yet. So one thing I would do, maybe the like the things that have done well, like something that I've, it's funny because like I've taken a screenshot and maybe it did okay. And then I've also taken in the exact same screenshot and then upload it as a reel. Because reels tend to go out to non-followers. So it's like, okay, not only did it do well as a post, as a picture, but then you could do it as a reel as well to potentially just grow that. So that's one thing that you can do. I would definitely look at just testing out one of your interviews that did well.

36:24And if you have the transcription of just taking the transcription transcriptioned and have chat to you, write a nice little Facebook post with like a solid headline and then emailing your list and having them comment, just something like letting you know that they came to check it out. Just as a way to like get people to know that you're there, like a newsletter that goes out. Yeah. I've always prioritized sending people to the website versus sending people to Facebook. Yeah. Something to test out though, right? Let's assume that people are already on Facebook. So just meet them where they're at, you know, like at least to kind to get the ball rolling on getting some engagement on the Facebook page.

36:58Yeah. Usually in that case, let's just send the summary in an email. So I've gotten the feedback. I'm like, why are you making me click on stuff? Just tell me. I'm already reading. But it's like, no, no, no. I need you to go click on something over here to send some positive signals to the algorithm. Yeah. I had a post do really well. And it was like on Bucky's, the gas station. Yeah. And so it did really well. And then I emailed my list and like say, hey, I just wrote this on Facebook about Bucky's, and go check it out, you know, just to increase the engagement even more. I mean, it already was doing well and I just wanted to do even more well.

37:31It was a story, right? People like stories. People are more likely to share a story or something that is a piece of information they feel like is, ooh, they've got something cool. You know, like they're like the first to market, first to share, something that's interesting. So when you start looking at it through the lens of, is it shareable? And I don't do that for every single post, but a lot of that I try to think of, we start looking at the things that people are sharing. It's either really funny or it's a trade secret or something that they've got dibs on whatever that is, you know, so that's kind of how I look at the content that I share.

38:04Yeah, there was a line, I think it was probably Joe Sihai, you know, why do people share stuff? They share stuff to improve their status, right? It's I'm going to share this because it's going to make me look cool. It's going to make me look smart. It's going to make me look funny. And so with that in mind, creating a type of content that that checks those boxes. That's helpful. I was going to ask, is your page verified? Like, do you pay for the check mark on Facebook? I don't. I will. I don't know why. Well, I don't know why. So I'm verified on Instagram and I was going to do it. And then my wife actually is like, don't do it.

38:36She had a bad experience with it initially. And she's like, why would you do it? It's working. The only reason why I want to do it is because I have so many spam pages or spam profiles that are trying to impersonate me. And, you know, and people send me screenshots of like, hey, is this you? Because like they're typically trying to send a WhatsApp and do some sort of crypto thing. Yeah. So just as like a more as a protection of like people so they know it's me. But I'm once again, this is this is not a VA. This is me. Like I go in a few times a week now and I will report everybody just to make sure that they're getting shut down because I don't want anybody to get scammed.

39:13It's a time suck. But as of right now, Like that's what I'm just doing as a service, you know, public service to protect people. All right. Well, I'm sure somebody listening will raise their hand and volunteer to be your Facebook virtual assistant and help you out with that stuff. Jeff, there's been a lot of fun. Anything that we missed here? Anything that people really should know before giving this a try? I think it takes time. I think the most common question I get is like, how many times should you post? And I don't think that there's a set number, but you definitely have to be consistent.

39:40and I did not get any serious traction until I started committing. I think it was like I was doing eight posts per day. So when I started scheduling eight per day, like that's when I noticed one, the income and also the views and everything just started trending upwards. From there, I just started increasing it, you know, from eight a day to 12 a day, 12 a day to 16 a day, 16 to 20 a day, 20 to 24 a day. I did get up to 31 a day and I was, it was too many. It was too much. So I'm not, I kind of scaled back a little bit, but basically like that 20 a day has kind of been at least a sweet spot for me.

40:12Do you have to do 20 a day? Heck no, absolutely not. Especially if I get a brand new page. But I would definitely commit to doing like five to eight a day. And this combination could be just text posts. It could be images. It could be a reel. You know, whatever you enjoy doing, a little variety to do that. But I've had text posts, which is just funny to me, right? Like just a text post. It's just text. No images. You know, you could add the color background behind it that have done really well. So it's just a matter of just testing out. It sounds like that's the moral of the story is test it out, see what happens.

40:42Anything that's really surprised you, either a post that went viral that you didn't expect to or maybe the opposite one you really thought was going to be a winner or just something crazy that's happened in the last few months of doing this, something that stands out in your mind. It was the realization of like just the screenshots that they can make money. I found this guy on X, been following for a while, and he shared his X payout. And we're like, you know, he's been posting on X multiple times a day. And I think he shared like where in the last month he made like$300 from posting on X multiple times per day.

41:19And there was a post that he did. And I think Elon Musk replied to him. so i took the screenshot of that tweet put it on my facebook page and i made twelve hundred dollars from his screenshot on my page where he made three hundred dollars for the entire month and it was one of those like i almost feel guilty yeah this is wild but it's just like whoa okay just once again it's still insane to me so you reach more people like because there was a compelling story and elon replied and maybe meta is just that much better monetized than x like they could they could better turn those extra views and engagement into revenue yeah i mean right now i think facebook is just what they're trying to do with the content monetization i think just bring more people platform there's no magical formula because i've got stuff that got millions of views a lot of engagement that didn't pay as much as another post that got less engagement less views, right?

42:20I don't have a good answer of why one makes more. And I just stopped trying to understand it because it would just drive you mad. Just kind of accept as what it is. But as of what I can tell, other than YouTube, if you can master the long form content game, I've got a buddy who's making several hundred thousand dollars a month on YouTube. And I think he would do really well on Facebook as well, but he also doesn't need to because he's making a couple million a year on YouTube. And he's in the lawn care space, just to give you an idea. So other than that, I see a lot of people that will post their Facebook earnings compared to TikTok.

42:55It's usually like a three to four to one ratio of their earnings over TikTok. So yes, you can still make money on TikTok, but I'm not seeing anything compared to what Facebook is paying right now. And it's been going for a few years now. It's like, this is not like the content monetization program is new. You know, they just rolled up everything into this big monetization program, whatever they call it, in I think September of the 1st. But they've been doing performance bonus ads on Reel for several years now. So it's working. So I think they're really putting a lot of effort into it. Yeah, it's this kind of a factor of the times where Facebook was once a platform where you go log in and see your friends' updates and pictures.

43:35And it's like, well, nobody posts that stuff anymore. And so they need to incentivize other people to create compelling content to keep people on the platform because it's a huge advertising business. And I was at a business mastermind last year. And it's like the amount of money from that room that was flowing into meta was was nuts. And it was like and that was just one tiny room. And it's like this is all across the country, all across the world. And so so they need people like like Jeff and maybe yourself listening to go out and create that content, keep people, keep people engaged. So, Jeff, where are you taking this thing?

44:08What's next for you? What are you excited about? I'm excited to teach people. I mean, it's kind of like the Jeff Rose brand, like Wealth Hacker. was I've always been like obsessed with what are ways that you can make money that are just almost like the cheat code, you know? And like initially that was blogging for me, YouTube for a little bit. And I mean, there's no comparison, like the amount of money that I've made on Facebook and the time spent, like it just doesn't, still the math doesn't math in my brain how much I've made. And I looked at my YouTube revenue where the best three month stretch I had in YouTube was back in the COVID stretch where I made, I think it was like$35 ,000 over a 90 day period.

44:46Okay. And like, I was in it, right? Like I was in YouTube, like had 350 ,000 subscribers, I'm sure back then I was in it. And to make more than that in one month on Facebook for the amount of work that I did in comparison to like cranking out video content and editing and all the stuff, research and scripting. Oh yeah, it was way harder. Way harder, you know? And like, and I was in it, I was in it to win it with YouTube. So it doesn't make sense. so I'm excited for to show people like hey this thing is here like I just randomly stumbled upon so if it's something that you can do you know on the side just on you know posting memes or your own pictures like because I've seen mom pages like like think of like the old school mommy bloggers you know that are posting pictures of their kids and life updates like I'm seeing them like one in particular like she shared like actually two I found that had five figure months you know like eight thousand was one ten thousand and they're just posting pictures of their family I'm like, so that is a thing still.

45:41So just seeing that, that's why I created the course, get paid to post just to show people, hey, here's how I'm doing it. Here's how maybe you can replicate it. Yeah, you eventually get tired of people like me asking you questions about it. You're like, I'm just going to make the course about it. It's fun. I've had a lot of people reach out to me because the same reason, right? Like, wow, this is a thing? Like I had so many people reach out. I'm like, might as well put in a course, you know, make it affordable where people want to get in. And also just give me a reason to get back on YouTube, you know, to kind of just talk about what I'm learning as a kind of like a real life case study, you know?

46:09And also I love discovering other people's content, you know, other people pages that are willing to share earnings from their Facebook posts, like their content. You know, so it's just fun to see how other people are making money by, like I found somebody that has a baking shop. She promotes like political cookies and just the fact like she's making what she's making, posting pictures of her cookies, you know? Which is so cool as a small business owner, right? Like not only are you advertising your business, I think her revenue has more than doubled or tripled this year just from her cookie sales on top of the fact that she's made several thousand dollars a month from her Facebook content.

46:45So it's just like cool to see stories like that. Yeah. Well, that's awesome. So this is Get Paid to Post, SideHustleNation.com slash Paid to Post is my referral link for Jeff's program, just a new course over there. We'll link that up in the show notes as well. Let's wrap this thing up with your number one tip for Side Hustle Nation. Number one tip is that if you are on Facebook and you've not turned on professional mode, whether that be on your personal profile or your business page, like that is the first step that you need to do to actually eventually get invited into the content monetization program.

47:16So if you don't know how to do it, do a quick search. You'll find it. It is super easy. But turn on professional mode. And that way, even if you have no interest, you've got it turned on so that you can eventually get paid if you decide you want to pursue it. Very cool. Appreciate that. a couple of takeaways from me before we wrap. Number one is this, I was going to say quantity over quality, but the quality has got to be good too. And it's going to have a lot of quantity. So it's like, I don't know if you could sacrifice the quality, but you can throw a lot of stuff at the wall because not everything is going to hit, but you have to kind of play that volume game.

47:47Jeff said minimum eight posts per day is when he kind of started to see the upward trend there. And then like a lot of side hustles, maybe this is one that you can kind of layer on to the existing business that you have or the existing content that you're already creating. And maybe it's a little incremental thing. It's something that you dabble with and then you find what works and you double down. You look at the metrics, you look at the analytics. Oh, my audience really resonated with this type of content and then go double down on that. So that's kind of my intention early on in this experiment to try and test and figure out what's working.

48:20I don't think I'm up to eight posts a day yet. So maybe that's priority number one. But again, Get Paid to Post, Jeff's new course. I've got my referral link for that, which I'll put in the description in the show notes. You can check out the Good Financial Sense Facebook page as well to see what Jeff's up to. I'll link up the Side Hustle Nation Facebook page too for you to see what kind of stuff that I've been going on, what I'm working on over there. But big thanks to Jeff for sharing his insight. Thanks to our sponsors for helping make this content free for everyone. SideHustleNation.com slash deals is where to go to take advantage of all the great offers from our sponsors in one place.

48:52That is it for me. Thank you so much for tuning in. Until next time, let's go out there and make something happen. And I'll catch you in the next edition of the Side Hustle Show. Hustle on.