744: $11k MRR from our 1-Year-Old Side Hustle

23:56You know, here's the affiliate code you could use. And if you don't like it, no obligation. We never started any affiliates early on. We just said, we'll give you a free bag of coffee. If you like it, post it. Okay. We didn't even talk about affiliate at all. It wasn't any like, hey, here's what's in it for you. It was more, we're trying to grow our company. We think your audience will like this. If you think your audience will like this too, because it's different and it's kind of in what you're into. we'd love you to post and you know we got probably 50 70 people who posted because of that okay yeah not not nothing so it was real and we spent money doing it right you're sending coffee out you don't know who's gonna hit but it built some great relationships like there's some people now like suddenly people maybe in 100 000 75 000 50 000 but the other thing i would say is very important we had a partnership an affiliate partnership you know with somebody who has 250 000 thought it was exactly what we would like the age the sex everything you know the mantra everything was perfect.

24:46And, you know, over a couple of weeks, I think there's a couple of bags of coffee. And then we had a partnership with somebody who had 12 ,000 accounts. And it was like 20 bags of coffee. When you're going out and reaching out to people, like numbers are important. And even if they're getting a lot of traction, it might not matter to their audience unless they're specific on that niche, which I found a little bit interesting because I would have thought for sure the 250 ,000 would sell way more. Yeah, you would think just on the follower optics, but, you know, it's whatever the algorithm decides to push at any one time or what went into that video.

25:16That's also true. And I imagine this is kind of a shotgun approach. So you kind of cast a wide net and you're going to have to do outreach to 10 before you get two or three yeses. And maybe half of those people end up posting and have to kind of a big funnel to operate at the top. For the first year of my business, I would be in bed at night and rather than scrolling Instagram, I was sending messages to people on Instagram. Nice. You know, messages, messages, messages. and I am, you know, I sell in technology. So my mantra is not just blast and pray. It'd be like looking at them, understanding them and giving them a reason why I picked them.

25:51So I would do some research and this is before all the AI stuff, even a year ago, right? So like I'd take a lot of time doing it. I think that that mattered too. All right. So this is the affiliate or sorry, the influencer outreach strategy that did end up moving some products and it's still driving back to the Shopify store at McCore Coffee. It's not a TikTok shop or anything like that, right? That's correct. Yeah, we tried TikTok for a minute. It's just hard to do too many things at once with the two of us. But the affiliate piece now, ask my affiliate, then we've moved to an affiliate model.

26:23We get people incoming sometimes now that ask us to be affiliate. I would say people ask, I would say one in five actually ever do anything with it. They just want to be part of it and they might push one thing and then they're done. Some people will get into it. What I really enjoyed about this process is that I have found seven or eight people who are very well known in the health and wellness space that really like our coffee that had posted organically for us. And just today, you know, won't say the name, but one of the OG Peloton fitness people reached out to me and said, hey, I'd love to partner with you.

26:58And that was really cool, right? Because somehow she had seen us in there. And now I got to figure out this thing that I wish I had more advice here. But how do I partner? Is it piece of equity? Is it just dollars that we can't afford? Is, you know, this person's probably too big for affiliates. So yeah, they're going to want a big upfront fee. Yeah. How's it going to work? Right. So there's all these things to figure out now. And like, you know, from a business standpoint, but these people do matter, right. Especially if they reach out to you and they're like into your product already, cause they bought it on their own.

27:27Like it matters. And you know, that's something that I would look to, you know, people on your podcast, like for advice of what the best approach is. Yeah. I mean, to keep it low risk, you know, the performance-based model is kind of leaves some upside for them and minimizes risk for you. Yeah. It seems like the only approach when you're small, you can't don't have the money to pay people, right? Yeah. We did pay one guy who had almost a million followers in the space. He loved our coffee. We had been talking for a while. I think we ended up paying him like, I think it was almost$1 ,500 plus of commission.

28:01And I would say we made our money back plus some, but it wasn't like a huge thing. But, you know, I think taking a shot once in a while, because he did amplify us a lot to a point that, yeah, maybe our dollars and cents didn't make sense, but there's an awareness marketing perspective that now other influence is coming to us. So I do think it's worth taking a shot once in a while if it makes sense. Yeah, and it becomes an element of social proof if you're able to, you know, embed that video into your own marketing material or use it for ads. Yeah, there's a whole ecosystem to be built around that for that one time cost.

28:34Yeah, but going back to your original question, like kind of how the growth happened, it's all these things, right? Like it is all these things that matter. At the end of the day, Facebook by far has been our best acquisition, but it's also by far the most expensive, right? So we're trying to determine kind of what that mix should look like. We are doing more Google Ads now because now that I would say Google Ads early on probably wouldn't be a good idea because nobody really knows what they're, you know, you, but once they get, you know more and they're like, oh, what's that organic turmeric coffee, right?

29:02And like they type it in, that's been pretty good to Google ads and people who are actually starting to try to look for us. Yeah, and if you have a little bit of website traffic, maybe it's from the Facebook or the meta ads and you can retarget and, you know, more touch points before people are ready to buy. It's like, there's a whole thing. I mean, Nick, I know this is your interview, but I put the question back to you. Like, you've done this too. You've grown this podcast to millions and millions of downloads. Like, your acquisition channel has been probably a lot word of mouth at the beginning and then email and now meta, I guess, a little bit.

29:32But even though you're in a different business than me, it's probably somewhat similar. Yeah, you're trying to encourage word of mouth. You're trying to turn one listener into two. Tell your friends. You're trying to minimize your acquisition costs. Like all of these things, really, you could substitute any product. And one exercise I did as part of this business coaching program was trying to nail down your, they called it your value chain, where it was where do people find you? How much does it cost to acquire that customer? What are you selling them? What's that customer worth to you? and then focusing on one or more of those channels, like dial one in first and then diversify after that and expand out.

30:08But the thing that really hammered home was the fulfillment side. Like if you don't have rockstar fulfillment in like a great product, a great customer experience, like none of the other stuff matters. Because if you have a leaky bucket down at the end, then it's like, well, we just, like you said at the beginning, we just wasted all this money and we weren't prepared for that influx. You hit on a really good point, Nick, is retention, right? like retention, like it costs so much to acquire, how do you retain and customer service and all those things to your point matters so much. And you will be amazed by, I was actually amazed by how kind people are in their emails to me.

30:45Because sometimes when I get bad, or if I get something or not bad, I need something and I got a customer service, sometimes I can be short. But you are, you do find that people, as long as you're nice to them, they're really nice back. So I say when you're starting a business, like focusing on what customers want and then asking them for feedback, like, hey, why did you buy this? You know, why did you buy it twice? I think that is something that actually people actually enjoy getting that note. And, you know, I see that as customer experience as well. More with Eli in just a moment, including that all-important retention piece and all the subtle things that McCore does to gently encourage subscription signups, plus getting on retail shelves and expanding into Amazon.

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32:43Of course, they're talking about our sponsor, Gusto. Gusto is the online and payroll benefits software built for small businesses. It's all-in-one, remote-friendly, and incredibly easy to use, so you can pay, hire, onboard, and support your team from anywhere. Think of it like cleaning out your virtual junk drawer, all that admin chaos that's been piling up all year, and then installing a lean and clean system instead. You can automate your direct deposits, payroll taxes, health benefits, 401k contributions, and you can do it in a way that fits your budget with no hidden fees and no surprises.

33:14Plus, if you have any questions, Gusto gives you direct access to certified HR experts. It's no wonder why over 400 ,000 small businesses already trust Gusto for their payroll and HR needs. Try Gusto today at gusto.com slash side hustle and get three months free when you run your first payroll. That's three months of free payroll at gusto.com slash side hustle. One more time, it's Gusto, G-U-S-T-O, gusto.com slash side hustle. I want to talk about this recurring revenue element of the business. And this is really the foundation of, okay, we have$10 ,000,$11 ,000 a month revenue kind of as our baseline.

33:54Hopefully that's our floor and it's only up from there. So I want to talk about encouraging subscriptions. So really cool to have picked a replenishable product that if people like it, they're going to hopefully buy it over and over again. And it's really prominent on the sales page where the first option is the subscribe and save. And, oh, look, you save$5, you can pick regular decaf. And so it's significantly less or noticeably less than the one-off purchase. And then we can save a little bit more if we add three bags to our cart. And I want to just hear how this has maybe evolved over time or what, you know, the little levers you can pull to nudge more people into the subscription.

34:32So one thing we don't do, I'll say up top, that every other brand does and we're working on it with our manufacturer is like a free gift with subscription, right? Early on, like these people have these, you know, blender, whatever it is, we're working on something there. That is a really good one we don't have. but what we have found we realize with the subscription kind of what we've done is basically hey listen number one is explaining to them what the benefits are you know with this coffee that it makes sense to continue to buy it more than once for your body right that's first and foremost you don't have to remember it number two is we show them that it's free shipping on there because people don't want to pay for shipping in this world we do that yeah well this is this is cool this little comparison table.

35:11Like, here's how we compare with other premium brands. And, you know, hey, look, because in my mind, I'm like, oh, 30 bucks for a bag of coffee. But it's like, well, it's really not that much because look at all that you get. Oh, I like this reframe. It's less than 80 cents a day. So you're doing a good job with that stuff. The last one we put on there, the order notification, no surprises. When we put on more recently, we are very upfront when the subscription is going to happen and say, do you want to cancel or keep it, right? Like, we do not want people to subscribe that don't want to subscribe.

35:38I think brands will do that and they'll get the extra order, but then you lose customer satisfaction. We want people to buy our coffee because they want it. If you screw up, you realize how much it costs us. A one-time bag with we're shipping one bag across the country, it's just cost a lot. So the way we can get by that with doing two and three bags is because our shipping cost per bag goes down substantially with, like it might only cost us$2 more to ship three bags than one, right? So we can bring our costs down. So we have a lot of people who are on the two or three bag subscription because now that's back in the price range of what you're used to for a premium bag, maybe a few dollars more, right?

36:16So that's how we've kind of thought of that. We didn't have this other stuff at the beginning. It was just subscribe and save one time purchase. The one, two, three bag thing has been more of like a last couple months thing and made it easier for people to check out. And then if you see the last thing, add-on only, what we really want to do, Nick, and one of the things we've been thinking about a lot is like, yeah, this is by far our hero product. but we also have organic coffee like purity that's tested for toxins and it tastes really good if you like a dark roast or a medium dark roast from central america you can get ours for eight dollars left and the other companies just add it on and we're trying to build that set out of the business right i think lifeboost just publicly came out on youtube so i'll say it they're a 50 million dollar company a year and they only sell regular coffee like this so we do know that if you can get another bag and we can get those people like we think that's how we think we can add more value to our cart, add more value to our customers who are already buying this coffee, not having to go to two different places.

37:08Have you ever tested, and this is obnoxious whenever I come across businesses that do this, but have you ever tested just removing the one-time purchase? We have not tested it. I have thought about it a lot. And we actually, about a month ago, or two, three months ago, when we looked at our numbers, we're like, do we just remove this? Yes, we'll lose revenue with customers, but do we just remove this? You know, I think Cachava does that. Yeah, it's the default for a lot of people where they make it really hard to find. Like, can I just, from a customer's stance, like, I don't know if I even like this.

37:36Can I just try it? Like, I don't want to subscribe. But I'm curious from the business owner standpoint, what would happen if we pushed literally everyone toward the subscription? I look at this as a customer. I thought about this a lot. And as a customer, I'd be upset by it. Yeah. I think we need to show enough value to get people who want to do that. And we need to have good enough follow-up on marketing and whatnot to get them to come back if they forget. but I, it's not like, I am not taking it off our plate forever, but like for now I'm like, you know what they can do one time. If they like us, they'll come back.

38:07Right. Like they will come back if they like us, if they don't, otherwise you lose some trial too. Right. Right. The one problem I have that you said though, is like you, someone sees 32 95. We also charge your shipping when you do one time purchase, it's$36 to buy one bag of coffee for us if they buy one bag. Okay. So great. Okay. So that's another way to urge people into the subscription category. Yeah. Our margins are great, but I'll tell you, people buy$36 coffee, they're like, you know, they expect this to like be gold in their mouth. And it is amazing. It tastes like chocolate. It's great.

38:36But it is still coffee, right? So I think people are like, oh,$36. I'm not going back to that. It's like, no, it should be$25, and that's what it should be. Got it. So I like your feedback, and we haven't – it's not off the table for the long run, but for now it's no. You mentioned Amazon is coming down the road, and this seems to be the trend where 10 years ago brands would launch on Amazon. That was the distribution. That was the marketing strategy. Like we're going to get in front of this, the eyeballs on the world's largest store. And if we can capture just a tiny fraction of the audience there that's looking for a coffee or whatever category we're in, like we're going to be golden.

39:09That seems to have shifted where now we're going to launch on our own store. We're going to launch on TikTok shop. And then down the road, we're going to bring some of our existing audience and traction to Amazon. so we're not starting completely from scratch there, shouting in the dark. Talk to me about the future Amazon strategy here. We initially did not want to go to Amazon because we wanted to build up a brand that people knew. Well, we have found, actually, we had an agency reach out to us blindly about a month and a half ago and said, hey, people are searching for you on Amazon. Why are you not on Amazon?

39:41And they showed us some results of what people are searching for and how much business we might be losing on Amazon right now. Lots of people go on Meta, they search on Amazon. If it's not there, they say, forget it, right? Like, it's not Amazon. I want it tomorrow. Like, I'm not buying from you. I don't know if you're a real business. Are you faking it? We're not, but some people are, right? Like, that's a trust factor. Yeah, yeah. I never heard of you before, but I trust Amazon. That's exactly right. Amazon takes a large percentage of it, but they also will ship in a day, right? They'll do a lot of really good things for you.

40:12And they give you the market where your cost of acquisition, I saw some numbers, I can't say the brand, but they were$80 on Shopify to get a customer, 80 on Meta, but eight on Amazon to get a customer. Yeah, because it converts that much higher, yeah. Because the customers were there shopping for, they're typing it in, they're shopping for it. It's a lot easier. Not just so they're ready to buy. So we realized, listen, we need to be on there. I've talked to a lot of people. We're going to do it next month and we'll see how it goes. Yeah, it shows up. I just typed in McCore and it shows up as the number one suggested result.

40:43So people are typing it in. And so, yeah, it's like a matter of getting them some inventory or continuing to fulfill it yourself. We'll get them inventory, but that's another process, right? Like now you find somebody who knows Amazon very well. None of this is easy, right, Nick? But it is fun. Yeah, one step at a time, one step at a time. We had Chris Gray talking about his barbecue seasoning business, and he mentioned something similar where it's like, yeah, we're primarily selling it through our own site, but if people are looking for it on Amazon, I don't want to like not fulfill that. Like it's all the same to me, whether they buy it through there or through us, you know, maybe there's, you know, different fee structure, but I'd rather make a sale than not make a sale.

41:18I think he's like, I'm not going to pay for Amazon ads or whatever yet, but it was kind of, we'll tap into this organic search factor. Good point. We'll learn from our mistakes before. We will not pay for ads on Amazon until we get X number of reviews because we did that wrong on our DTC brand. So we will do ads on Amazon, but once we have more reviews on Amazon... Yeah, we will have to do a follow-up. I'm curious how the launch goes over there and if it unlocks a new income stream. I mean, yeah, and we always learn something, right? Like two months from now, I'll be like, what did I do? Right?

41:49But these are little risks, right? You go on Amazon, you send some inventory there, and if it doesn't work, you know, we have been very frugal in how we thought about this. We hired somebody, one of my friends in marketing knows, and you're going to charge us like$1 ,000. You're going to Amazon, help us manage it, right? So we're not out there spending on all these agencies, but some people can and do, and it's probably faster. We have to go slow because we're not, you know, not willing to throw$50 ,000,$60 ,000,$70 ,000,$100 ,000 at this problem out of the gates. Right. Right. Yeah. We're not at the venture scale of just acquire as many customers as you can.

42:19We'll figure it out later. This is a side business, right? Like this is not our full-time thing. So slow growth to us is also a benefit because we have a life. We have kids. As you progress, you're going to want to go faster, but sometimes slower is the right move to learn. Yeah. Yeah. Tell me about some of the tools in tech that you're using to run this thing, especially run it part-time. Yeah. So Shopify is definitely our main thing. We use Klaviyo from a marketing standpoint. This is the email tool, like for email follow-up and stuff? Yeah, it's email marketing with some SMS pushing. You know, we obviously have a couple design tools, obviously, Claude and whatnot for some ad design.

42:56And then what else do we have? Like, we do actually use an offshore person, do some of our posting on Instagram, our native posting for like$12 an hour. That was one thing we felt like we didn't, that was too much big of a time commitment for us. And I'm sure she uses some tools, but it's really a lean stack, right? Like it is Shopify. It's an email marketing tool and it's like AdWords and we're off and running. What's going on on the email side? So when I go to the site, I think the first time I was probably greeted with a pop up. Would you like 10, 20 % off, whatever it was, like enter your email here like every e-commerce store does.

43:30What happens after somebody opts in? So when they opt in, they'll get a welcome email with their discount code and then they will get a series of emails. I think it's like three or four over time, basically. hey, welcome, here's who we are, letting them know about the brand and providing that discount code for trial. Okay, and then you can follow up with existing customers. Hey, your reorder is coming up or there's the Memorial Day sale is happening, or something like that. Yeah, Shopify has all these integrate. So the sales we do on Klaviyo, Shopify has the tools and tech to be able to send the update.

44:08Like, hey, you know, actually, sorry, we do use other tech. We use loop subscription for subscriptions. So that's an add-on Shopify tool. We use like something called Koala Bundles to bundle our one, two, and three bag. And these are all like, you know, Loop's decently expensive. Koala Bundle, I think it's like$10. The Loop might be like$100 a month, but then they do take like a 1 % fee on all the subscriptions. So that, you know, that adds up. But they send out the emails and then we use actually ShipStation. So there's more tech than I thought. We use ShipStation for all the, to get our cheaper pricing on packages.

44:37You can use Shopify Pack, any way, fulfillment. that all integrates together to let people know it's coming and then where it's tracking. And then they get updates on their tracking as well. And did you say your manufacturer was doing the fulfillment for you when the orders come through? That's correct. So where's your time going these days outside of the day job and parenting and all that stuff? A lot of it's going into retail. So we have, you know, I can shout them out because they're great partners, Kowalski's and Lunds and Byerly's in Minnesota carry our coffee. And we work with the distributors for that.

45:06So now that we work with these distributors and they've taken our coffee in, they have other retailers that they sell into that now I'm focusing on calling into those retailers to be able to tell them, hey, you know, your distributor carries our coffee. We'd love to come in and taste it. I'm trying to expand retail pretty well because I do think like, you know, a bag of coffee in retail is profit every single time to us first time. Even though we make less of a profit by far because of all the people involved, it's still a profit every time. So you have to scale that. That's like you have to scale a lot to make money, but we do know we'll make a dollar if we sell a coffee.

45:42Okay. This is another interesting channel that I completely missed. Some people buying coffee online, great. We can acquire them through these different ad channels and influencer marketing. But some people buy it in person and they find it at the local coffee shop. So the distributor is not marketing on your behalf. So you have to find out who they already distribute to and then be proactive. They'll tell us the companies they distribute to. They will take our sell sheet into their media and say, hey, we have this coffee. But they have lots of brand. They're not our sales team. But they will open the door for us by us having that warm introduction.

46:17Hey, we sell into this group. You know, they won't tell us the name of the person to call, but they'll say, you know, it's the coffee buyer, right? And go after that. So that's where I'm spending a lot of my time. And then we do demos and tasting sometimes, too, to make sure people can taste our coffee. And, you know, we try to help the stores sell it because we want to be kept on the shelves. It's definitely two different businesses completely. Right. Yeah, it's one thing to get the initial foot in the door, the space on the shelf, but then you got to move it. And hopefully people keep coming back for it.

46:44Right. And we are not self-distributing, calling grocery stores ourself and like, oh, we'll bring this to you. And, you know, we'll take the distributor's margin. We'll be our own distributor. Everything we're doing is like, yeah, we're losing margin, but it allows us to live our lives and have this on the side still. The moment that we say we don't want to work with the manufacturer or distributor is the moment this is 10 jobs, right? How many brick and mortars are you in? How many retail locations are you in? It's like 46 stores. Wow. That's great. Yeah, it's great. It's really great. It's fun and it's nice, but, you know, that comes with more challenges, right?

47:15Hey, we have a PO for you. We need this. We need this sitting here in seven days to be picked up. and I'm like, oh goodness, I don't have enough bags. I need to go call the bag company to make sure I have enough bags in time. And I'm gonna go pay a premium because I wasn't ready for this PO because I'm thinking about other, you know, so there's a lot of things when you start scaling and for the first time that you don't know, right? So it is great, but it comes with challenges. But you know, Nick, you talk to everybody, like the reason we're in business and life is to solve these challenges and like otherwise we'd be bored all day.

47:44Yeah, if it were easy, everybody would be doing it. No, that's really cool. So that's a significant piece of the distribution puzzle, like in addition to all our online stuff is, well, hopefully we get more shelf space and just customer awareness locally that this is a premium brand of coffee. And hopefully we get some people buying that and maybe they come online and become a subscriber there. I would love our online and to your point to be a subscription only place and people want one time they go to Amazon, right? That's faster. It's easier for them. Go to Amazon for your one time. I'll lose margin, but it'll be a better customer experience.

48:17Keep subscriptions on our business because you'll get it all the time. and then make the retail even bigger than it is now, that'd be the dream, and I think the best customer experience for everybody. Yeah, well, I'm excited to see where it goes. What else does the future hold for McCore? At some point, potentially more flavors, right? We focus on anti-inflammation. Our mantra is whole organic food always. So you have these companies that are doing enhancements. They're great. They do what they do. They add additives. They add creatine, all that stuff. we are focused on whole food ingredients in our coffee always tested for toxins and mold always organic and the next day at me like that do we have some sort of protein coffee from whole food ingredients or do we have a heart health coffee from whole food ingredients one thing i do want to say though is we are not a supplement company we never intend to be a supplement company we want to be a company that is you know a health food company that people can start their day knowing that they're putting the best thing in their body every single day and not forgetting about it because it's coffee and they're getting these spices that they would never get otherwise or they'd get very limited of it so it's just an additive to their day but we are we're not trying to be the next you know imh or whatever it is like as a supplement we're trying to be a coffee company that can help people help people live yeah it plays into this gold rush of anti-inflammatory even biodiversity of like oh you know look at all these different ingredients i'm getting all at once.

49:46In the whole food form too, right? Like we're not just taking pieces of it out. Yeah. We're trying, we're trying our best and you know, our customers really love us. They tell us they do. And it's been very enjoyable, right? It's been a very, I guess the side hustle thing, people are listening, like it is an enjoyable ride. And if you outsource a lot of the things, it can be enjoyable and also not take every minute of your day up. I would say just focus on outsourcing as much as possible, much as you're willing to. Any big surprises along the way? tons i mean i didn't expect metacost to be so high i didn't expect our coffee to not go through a filter as fast as regular coffee the amount of effort we've put into machines and testing and all these things to make our coffee be as close to regular coffee and how it's brewed as possible it's been a monster challenge and then customer service people are asking lots of questions that they have the answer to online right but they just want to email hey can you tell me can you do some of my subscription yeah here's the link but no i'll do it for you of course right so just things that take me away that yeah you know i expected i guess but didn't know the extent of it got it got it well it's been exciting eli and i appreciate your transparency and like both the good side and the challenges that come along with with running a physical product business in this category so super cool mccore coffee.com we'll link that up in the show notes if you use promo code side hustle, you get 25 % off your first order.

51:08So give it a try. Again, McCore coffee.com. Eli, let's wrap this thing up with your number one tip for side hustle nation. We'll do. And if you want to reach out to me, McCore coffee on Instagram, I do read them all. So I'll respond. If you have questions about anything we said, like happy to have a dialogue. The number one thing I will say is know your numbers and choose a product where the margins will allow you to stay in business. You have to have margins if you're shipping things online that either people are repeating as customers so always think about the AOV of a cart and the long-term value, how many times they come back.

51:42Critically important, something I didn't think about enough as I started. That's right. Hopefully there's some margin to play with in between there, because if there's not, then you're kind of hosed right out of the gate. 100%. I love the replenishable element to this, encouraging the subscription business, knowing your margins. trying to find kind of the intersection of different worlds that you're already a part of that you already know, like, oh, I know anti-inflammation. I know whole foods and wellness. And how do I blend that into kind of a daily habit that people can consume over and over again?

52:12I think it has the potential to be a really cool business. And I think we're catching it on hopefully the early side of it, just a year and a half deep. So again, McCoreCoffee.com. I've got a free listener bonus for you this week. It's a big list of 50 other replenishable product ideas. If you're going to sell something, you might consider selling something like Eli does, a product that gets used and customers need to order again and again. So this list will help brainstorm some of those ideas for you. And I've linked up the relevant archive episodes where applicable, like we had Chris Gray, his barbecue seasoning business.

52:44We had Connor Meakin with his bone broth business, I think organic bone broth business. So be sure to grab that resource. Just hit the show notes or the show notes link in the episode description. and it'll get you right over there. You'll be able to download that for free. Big thanks to Eli for sharing his insight. Thanks to our sponsors for helping make this content free for everyone. SideHustleNation.com slash deals is where you'll find all the latest offers from our sponsors in one place. That is it for me. Thank you so much for tuning in. If you're finding value in the show, the greatest compliment is to share it with a friend.

53:18Fire off that text message. Let them know they should check this out. Until next time, let's go out there and make something happen. And I'll catch you in the next edition of the Side Hustle Show. Hustle on.