746: The $8k/mo Time Travel Side Hustle, $1k/day “Cold Caking”, Dog Gyms, and More

27:32And maybe that's executive dating or that's someone where they're willing to spend a lot of money to solve a very painful problem, which is they can't find a spouse. And I think that's a huge win-win. I think there's a lot of people that should be spending money on stuff like this instead of being really dumb with their time and money. You know, I've always thought just saying, hey, 25 grand finders fee, if you find me a wife, like that would make a lot more sense for most people who are rich and single. But I mean, maybe this is a good close second. Yeah. I mean, here's the reframe is like, dude, you're going to waste 520 hours here.

28:08What's your time? What's your time worth here? We're going to spruce up your profile. Maybe we're going to take some great looking pictures to make you stand out. And maybe we're going to kind of do the initial screening so that you don't waste your time on that. Yeah. I think that's a super smart way to sell something like this, right? Because if you say, what is it people pay to save time or save money or to make money? And so if you can sell them time or if you can sell them money, their budget is unlimited. So I was just kind of doing some back of the napkin math here. You look at that 500 hours annually.

28:40And so you say, all right, it's going to take you 500 hours over the next year and you might not even find someone. Did you find someone last year? Probably not. That's why you're looking at this page. You make$100 an hour, that's$50 ,000 worth of your time. Okay. So we'll stack that. Now, what are you paying monthly on dating apps? Now, what are you paying and all the people you're taking out to dinner and all that stuff that are total duds? Oh, that's thousands and thousands of dollars. Okay. Yeah. An extra wasted time. Yeah. Extra wasted money. Sure. You pay us 10 grand, you know, we're going to save you$50 ,000 and we're going to go help you find your person, right?

29:15So I just, I love that kind of juxtaposition of selling people time or selling people money. Yeah. Estimated market size here,$3 billion spent on online dating with 30 million people being actively looking at any one time. So big, big addressable markets. So carve out a little niche. What's going to be your specialty there so you can stand out? Yeah, this is a great business that anyone can start. And especially any woman can start. I always tell my single guy friends, hey, you know who knows your wife? Other women. And it's not men. It's other women that go to church with them, that are in the Pilates class with them, that are whatever else.

29:57They know your wife and you just aren't asking them. And they would love nothing more than to hook you up with your wife. Women love that, playing matchmaker. And so this is, I really love this business, especially as a woman, because you already have these people probably in your network. And to your point, Nick, if you go very niche with it, where, hey, I help high net worth individuals find a spouse or find their wife. I help executives find their wife or whatever. And you kind of create a little bit of a proprietary process around it. It's a great business. Very good. Well, this is one of the kind of business frameworks that we've talked about on the show is look at what the really affluent class or wealth class is spending their money on and think, well, how could I democratize that in some way?

30:41And so one of the examples we had was kind of a house manager type of service, but instead of being on site and almost being a member of that person's staff, it's like, well, what if we could fractionalize that and we could serve five different clients reasonably well and bring it to a slightly broader audience so it's got more appeal. Yeah, I like that. All right. Well, make sure to stop by selfpublishing.com slash side hustle to grab a free strategy session about turning your book idea into reality. We've got more with Chandler in just a moment, including his business idea donation for Side Hustle Nation coming up right after this.

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33:03Plus, Side Hustle Show listeners get a$75 sponsored job credit to help get your job the premium status it deserves at indeed.com slash podcast. Just go to indeed.com slash podcast right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash podcast. Terms and conditions apply. Need to hire? This is a job for Indeed-sponsored jobs. All right, we're back with Chandler from selfpublishing.com. For round two, this is the business idea donation round. What do you got for us? Nick, I got two ideas. I can't give just one. Love it. I think people should go extreme one way or the other.

33:44They should go extreme AI or they should go extreme analog. And so I'll start with the analog because I think everything in the middle is going to get disrupted or already is getting disrupted. And so analog, I would personally start a pressure washing business locally. I would knock on doors and you can do 10 grand in a month very easily in your nights and weekends time. I know this because I did this as a kid. It's high margin. You've got a one-time expense. People will pay you hundreds of dollars per house that you pressure wash. That's a really great side hustle business. Yeah, you basically break even after your first job.

34:19Yeah, it's crazy. It's so high margin. I think everybody, when they think side hustle, they think like some kind of online AI thing. I think analog businesses are awesome. Yes, you've got to have some kind of basic skill, but the barrier to having that skill is so low, especially with something like pressure washing. So I was working with my hairdresser the other day on helping her son start this side hustle business because he wants to get an e-bike. And so he needs to get a few thousand bucks. And I said, hey, he could literally get this in a couple of weeks if he started a pressure washing business.

34:49Now let's talk about the other one, which this is a pretty common one. I think it's maybe overused right now or over recommended, but it's an AI implementation business. So that's the extreme AI edition of this. Now, I think you need to go into the oldest, most antiquated businesses and industries that are not cutting edge at all. So think service-based businesses. Think somebody that sells a high ticket thing that is just wildly inefficient. Come in and sell them time, revenue, and cost savings by implementing AI in their business. You can get a couple on retainer for a few grand a month. and then now all of a sudden you've replaced your full-time income.

35:29Yeah, this is interesting. The divergence, the barbell strategy, full analog, full digital. And I'm almost tempted to go the full analog route. I've always joked, if I were starting over, pressure washing would probably be close to the top of the list because we share a background in painting houses. And it was the easiest, it's the most satisfying work. You know, it's just fun to do the driveway and watch kind of the before and after of all that. startup costs,$300,$400 for a machine. You break even after the first job, and then it's all gravy. Yeah. I mean, unlike all the digital stuff, the analog stuff is low competition.

36:05Most people in those businesses, they don't know how to run a business. They're not good at marketing or they might show up, they might not show up. It's just such a defensible moat. In a world where everyone's been trained to go get a bachelor's degree or an MBA and get hundreds of thousands of dollars in debt and with some worthless degree that's not even going to get you a great job or teach you real life skills. I just think people should be going the total opposite direction and saying, I'm going to get an associate's degree or I'm going to go to trade school or whatever, learn a very specific physical real world skill.

36:34And then I'm just going to print money being a six figure electrician or plumber or whatever. Yeah. Something that's not going to be outsourced or AI in a couple of years. Maybe we have a little robot vacuum. Maybe the robot pressure washer is like the next thing. It's like going up and down the driveway. I could see that maybe. The benefit is you can go knock on doors. You can reach the customer directly. And I think there's a viral effect to, oh, my neighbor just got their driveway pressure washed. I guess I better do it. Otherwise I'm going to look bad. And then on the AI implementation, a few different guests have mentioned this lately, but I'm curious what that might look like in practice.

37:09It's easy to say, but it's maybe harder to get on the phone or have a conversation with a customer and then kind of do maybe first step would be like an audit of their processes or what would you how would you get your foot in the door here yeah i would i would come in and i would say hey i'm i'm an ai expert and ai implementer i help businesses grow their margin and their profit and their revenue using ai i want to ask you a couple questions and we'll build a custom solution right and so then i would go in there and i'd figure out what's the hairiest problem that they have that's costing them money that's costing them time or that's super you know preferably this close to revenue as possible.

37:45And so maybe they say, oh man, I just can't get people to pick up the phone and get back to customers in my business. And I'd say, okay, cool. I'm going to build you or better yet, there's all these solutions that already exist. You don't have to build any of this stuff. You can just implement it. And so I'm going to say, oh, cool. I'm going to implement an AI answering service. So you will never have a missed call again. And that's going to take every inbound call for your business. And it's going to put them on your calendar if they're fit to work with you. And so now all of a sudden your revenue is going to go way up because I just solved this hairy problem.

38:17I'm using that as a very specific niche example, but just basically saying what is their pain point or the thing that's costing them time or money, and then fix that with some AI tool or solution. I think it's wildly lucrative. We're seeing massive returns in our business on this right now as we speak. So it's less about building a custom solution. It's more like plugging them into a tool that probably already exists and maybe customizing it a little bit to meet their needs. And you almost become a reseller of that software or like a white labeler of that software. Yeah, kind of. I mean, I think a reseller or white labeler is like a lowest margin way to do that.

38:55So I wouldn't necessarily present myself as that. No, yeah. You want to be the consultant, the expert for sure. You're the consultant, except now nobody needs consulting advice because you could just get that from AI. They need implementation. And so that's where I think Bain, Boston Consult, BCG, Accenture, all that, I mean, they're going to just get wiped out. Now, I think they're pretty smart, though. So they're just going to probably rebrand their businesses to AI implementation because they realize that that's what their customers actually want and need. Yeah. Any niche that you like here you think is low-hanging fruit for people starting out?

39:29Yeah. I mean, I think it's the most unsophisticated businesses technically that are selling the highest margin thing. And so that's, that's kind of where I would start is I'm trying to think of what are very specific examples of that. It wouldn't be online businesses, because if you, if you're running an online business, you're, you've already got a propensity for this. What do you think? Yeah. Like an emergency plumbing service or totally like a roofer, like a high ticket home service type of thing. Exactly. They're AI aware, They're problem aware, but maybe not implemented. It's like, I'm too busy chopping down trees to sharpen the saw.

40:05I know this exists. I know I could probably save some time and money, but I just got to call this customer back. I just got to go out to this job site. I got to get it done. Yeah, that's a great point. And so, yeah, it's maybe like an HVAC company or a riffing company because they're selling an expensive thing and they're selling their time, really. So how do you get them a better margin on their time? where you automate all the stuff that's taking up them or their staff's time, and then you get them more shots on goal for revenue. Yeah. I wonder if there would be an AI-powered estimator tool.

40:36I remember spending a lot of time with prospects, walking around their houses, pointing up under the eaves, and maybe that's part of the rapport building. Maybe there's a higher perceived value. It took them 45 minutes to write up this estimate. It must be really accurate. It must be really detailed. It's like, oh, I can just take a picture of every side of the house and then spits it back out a number. Yeah. I mean, that's happening right now. I'm sure you're getting the same text that I am. I mean, you get like five texts a day that are saying, hey, we're in your neighborhood and we're offering tree trimming services or we're offering this service and we can give you a quick quote.

41:06I mean, there's no way they're in my neighborhood. They're just using AI to send outbound text to people. They're probably scraping it by high net worth zip code and pulling homeowner database. So it's like they're just doing a not really that complicated data scraping service followed by an outbound texting service, probably followed by an AI estimator. And then they're probably honestly just selling those jobs to local service providers. That would be my guess on what they're doing. It goes back to what's your cost of goods sold, what's your average order value, and what's your cost of acquisition.

41:38And so if you can answer those core problems for someone and help accelerate that with AI, well then your customers are going to be beating down your door. Yeah, my gut is, So being the AI implementation expert is a little bit broad. I think there's probably a lot of people playing in that space. So my gut would be to kind of piggyback on the popularity of some tool, which could be risky if that tool goes away, but saying like, I'm the expert in the quo AI call answering virtual receptionist service or the open claw, you know, operator, I'm going to build you an open claw implementation or something and kind of hitching your cart to that wagon versus just trying to be everything to everyone?

42:18I don't know, it's like, there's pros and cons to both. Yeah, when I think I would obsess over the problem, not over the tool. And so what's the problem that those business owners are having? So I'll just give a very practical example of this. We had someone do this with us, where they said, hey, you're getting a ton of leads and a bunch of them aren't turning into appointments. And so what if I just built you an AI texting solution that automatically outbound texted every new lead and then just had a conversation with them. And then if they're a fit, they book them on your sales calendar. So they built that for us custom.

42:47I said, I'll be your first customer, build it, and then you can go sell it to a bunch of other people too, but build it for us. We did that, started bringing in tens of thousands of dollars a month in sales. And then he went out and got a bunch of other customers, created a whole business around it. Now, eventually, we're probably a more sophisticated customer than most people. We just built it all internally. Last month, they did over$100 ,000 in sales for our business. And now we have that tool internally, right? But we were a customer of his probably for 24 months. Yeah, okay. I think he charges two grand a month for that because you're selling revenue.

43:19So we're a$50 ,000 customer for that person. He built it one time. He had some maintenance, obviously, but that's a very specific problem that he solved for the business. And so I think that comes back to, we always teach these four P's of a high converting offer is person paying promise price. So how do you find the person that you can help? And that's probably a specific industry or type of business or whatever? What's the problem that they have that they know that they have? What's the compelling promise that you can make with AI for them and their business? And then obviously a price point that makes sense for them.

43:54Yeah, everything old is new again. I feel like we're going all the way back to a Dane Maxwell foundation style, outbound marketing. What would you call it? Idea extraction or pain? Idea extraction, yeah, yeah. This is great. Person, pain, promise, price. Let's move to round three. this is going to be a marketing tactic that's working for you right now. Partnerships. We will do probably six to$8 million this year on partnerships and business development. We do webinars. We speak at events. This is crazy, but just events and person events. It's very complicated. So a lot of people don't do it or can't do it or won't do it.

44:33We're doing it and it's just printing money for us. And we did a video on my YouTube channel, with the channel and the YouTube channel, basically a$30 million partnership playbook, kind of breaking down the whole process. But I would say partnerships, big marketing thing that's working for us. We're building a media team that's starting to pop off. We're starting to get some traction with ads. So there's kind of a lot of things that are free plus shipping funnels or ripping for us. So there's a bunch of things, but I would say out of all of them, the most revenue is partnerships and speaking at events.

45:04So this is asking the question, well, who are my target customers already doing business with? Who are they already paying attention to? What events are they attending? And then trying to cut the line, trying to shortcut your way to get in front of that audience by submitting a speaking proposal, by offering to do some kind of joint venture webinar workshop. And this is kind of like affiliate on steroids. Yeah, exactly. And zigging when other people are zagging, like going in person to the event. and now we've created a whole speaking team. And it used to be you on stage, like having to give the talk as the face of the company.

45:41Exactly. And now it largely isn't. I mean, I would say at least 50 to 75 % of our talks are done by someone on my team. That's not me. That is working really well. But I think it works really well because it's a defensible moat that other people can't and don't want to and won't do. What's an example of like a winning event for you and the talk that you gave and something like that? Yeah, so a winning event for us would be at least 500 people there, typically. Our team is speaking on the main stage about using a book to grow your business. And then at that event, you know, maybe we paid 10 grand to be there, and we'll do$50 ,000 to$100 ,000 on the spot of customers signing up to work with us.

46:24That would be kind of our stereotypical winning event. Now, obviously, it's kind of like an investment portfolio. You've got a bunch of duds, and you've got several kind of major outliers. where we say, oh my gosh, we paid$3 ,000 to go to that event. That event did 150 grand. Yeah, yeah. Okay, let's do more of those. But it kind of is this portfolio that meshes together. And the way to do it as a side hustler on a budget without travel is kind of the joint venture webinar workshop strategy. Exactly, yeah. You invite your customer list or you invite your email list and I'll come on and do the workshop.

47:00And we've done a handful of these over the years. You know, how to use a book to grow your business or how to write a book in a weekend and, you know, build a thousand dollar a month side hustle. And so I think that playbook can still work, although maybe people are a little hesitant or maybe webinar out in a way, but trying to make it something unique and value compelling, even if they don't buy the thing at the end. Yeah, I agree. I think that's a great model. And that's a really good win-win because it helps those creators monetize their audience, especially if they've benefited. That's what we find.

47:31One of the highest correlations of, is this partnership going to be successful is did the person do the thing that we're talking about? So when I come into your audience or when I come into Hal Elrod's audience and it's, oh yeah, this person published a book. It was a really great move for them. You should as well. Here's Chandler. He's going to talk to you about how to do this and how they can help you do it successfully. I mean, that just works way better. And it's a win-win, right? It's that person's audience gets served. It brings in customers for us. And then we're able to cut a big check to the person who's bringing us in to speak to their audience.

48:05Yeah, I'm a fan and proponent of self-publishing. Just no barrier to entry and a chance to put your ideas and your work up for sale in the world's largest store and get found and discovered and earn author royalties. Like it's a really cool place to play. Maybe one way to get started is to create your kind of dream 100 or maybe even a dream 10 list of who might make an ideal partner for you to start to do some initial outreach. And the first time you do a webinar or workshop, it's not going to be great. So, you know, maybe start toward the bottom end of that list and get some reps in under your belt and scale from there.

48:41But I like this call for partnerships and even showing up in person because it's like nothing really replaces that face-to-face. Let's go to a new or new-to-you tool that you're loving right now. So I will make one amendment on what you just... or in addition to what you just said, which is create your dream 100, send them a cake. There you go, there you go. A little callback. New to me tool that I'm loving right now is Lovable and Claude. Now, Claude is as of the, okay, everybody's talking about this. I'm sure nobody will shut up about Claude. It's just, it is game-changing. Now, Claude though, connected with Lovable and using that to create real tools in your business, that's even better.

49:25And so we just did a video on Andrew Warner's YouTube channel about how we built a sales manager with Lovable. It is nuts. Absolutely crazy. The month after we built it, we added$500 ,000 in sales that month over the previous month. I mean, it's really doing some crazy stuff for us. So we're using that to build a whole hub that basically is a talent development and training hub for the whole company. Wow. So building your own in-house tools. well, it sounded like, well, somebody built us this text message, auto message thing. And it's like, well, we could just build that in-house at this point.

50:00It's like, is off the shelf software slowly dying? If you're like, well, I can just build it custom now. Yeah. I mean, I think a lot of off the shelf software is either dying or it's just going to get way cheaper. I mean, let's just be honest. These software companies, they hold you hostage yearly and you go into something like HubSpot, you go into some yearly negotiation with HubSpot where they just know they got you and they are just, I mean, you take you out to the woodshed. Same thing with Asana. I mean, we've been getting, I love Asana. Asana is one of my favorite software companies. The product is incredible.

50:33And yet Asana keeps scamming us yearly. They upgrade our account, then they auto bill us on a yearly. And then we say, hold up, we didn't do this. And they're like, oh no, but we can't do refunds. We don't do refunds. We do credits. And then, so I just People are tired of that. I'm tired of it. I'm like, hey, I just want a reasonably priced software that solves a real problem in my business. I'm tired of fighting these battles with these software companies. Let's just build it ourself. Or I think what's going to end up happening is those companies are going to be forced to lower their prices and to be more competitive, to be more nimble.

51:07So, yeah, 100%. I think those companies are toast. We're building a lot of fun stuff with Lovable, and it's really moving the needle in the business. You prefer lovable over clod code, like just keeping it all in the anthropic ecosystem. Yeah. Well, really lovable is just a wrapper, you know, so, so a lot of what we did is we just are prompting lovable to tell us what to put into clod to then create the connectors and MCP stuff so that it's automatically feeding data in. right and so that's where it's pulling from hubspot is pulling from call recordings it's sending them through call reviews it's getting feedback and so we created this whole call review tool i mean this is helping our coaches get better this is helping our sales team get better this is helping everybody get better because it's live reviewing every single call that happens in the business and it is grading and scoring and getting feedback on those calls and so it's just going to help our customers be more i mean it's going to help in every every facet in every way and ultimately is going to eliminate managers from the company, which is going to save the company a lot of money and is going to make everything better for our customers.

52:16Yeah, operate leaner while at the same time driving more results. It's like, what would be, imagine the best possible sales manager, you know, what are they doing on a daily basis to support their team, support their customers? And well, we could build a lot of that and automate it. That's super interesting. Exactly. And it's even better than what they were doing because it can work around the clock. Yeah. And it doesn't get sick. It doesn't take time off. And so whereas a sales manager could review five calls a week, this thing reviews every single one. And so you just have statistically significant data.

52:52Anyway, I could go on that for a long time because it is absolutely bonkers what that's creating the business. And we're just getting started. And to be clear, I don't want to build any of this stuff. I don't want my team building any of this stuff. I would rather just buy it. So that's where I think there's going to be some off-the-shelf tools that are going to start to get really competitive where, you know, people won't have to be the actual builders. Or, throwing back to the business idea donated earlier, if you are a builder, gosh, can you print money just coming in and setting this stuff up for people?

53:24Yeah, if the off-the-shelf was reasonable, and again, going back to selling time, then I don't feel the driving pain to build it myself. But if you're going to double my rate every year and put me on auto-renewal, it's like, that's not what I signed up for. Now I'm motivated and angry to switch off of your tool. Yes. How about your favorite book, other than your own, from the last 12 months? There's two that come to mind. One, I would say, is an off-the-beaten-path recommendation for me. You've known me for a while, Nick. I'm kind of like the operations, like very practical business guy. So previously I'd probably recommend a bunch of practical business books.

54:04But I read one recently called The Surrender Experiment. I don't know if you've read this. What a fascinating book. Have you heard this? I've heard of it. I haven't read it. So basically it's the story of this guy who became a yogi and just basically kind of surrendered to what was happening in life and stop trying to muscle it. And all of these crazy opportunities started opening up. And so he went on to have this massive construction company who went on to start a software company. That software company became valued at over a billion dollars. I mean, the guy became super rich in the process.

54:41And I think he also wrote a book called The Untethered Soul, which I think is maybe more the practical guide for this. And then the Surrender Experience is the story behind it. The whole premise of that book is just so counter to my nature. Yeah, I was going to say, that feels very anti-Chandler. You're like, wait, wait, I'm just going to let life happen to me? No, no, that's the antithesis of what I stand for. Yeah. So I think that's probably why it was so impactful because I don't know, Nick, I think you're probably a similar way to I am in this. It's like, I love exposing myself to just totally counterculture.

55:14Basically, what do I think? Let me go into an area where they think totally the opposite because they probably have some valid points and I'm going to end up somewhere in the middle. So it's like when I moved to San Francisco, you know, I'm the bootstrap business guy. And I went into the world of the VC unicorns because I just said, hey, I don't know anything about this and I want to learn from these people. And, you know, they're probably going to change my thinking because I read basically a book a week and have for a decade. It's just a lot. Some of those wrote business books are getting kind of boring.

55:44And so I've been really loving biographies. Okay. All right. Well, the surrender experiment will definitely mark that one down. Second person now to recommend it. So I'll check that one out. What was the other one? Yeah. So the other one is called, Am I Being Too Subtle? It's just another biography. It's just really funny and wild and contrarian about, I don't know, I've been really loving business biographies from people who just do things totally different from how everybody else does it, because I think I've become too homogenous and vanilla, and I've lost some of my boldness and uniqueness.

56:18And so I'm just kind of trying to tap back into that. And, you know, a buddy of my DMR tell said, Chandler, it's your business. You're allowed to run it however you want. You don't have to follow someone else's rule book. Look at that cover, man. That cover is atrocious, but the book is really good. All right. Am I being too subtle? straight talk from a business rebel. Yeah, this is a good one. Really fun. All right. Well, we'll link both of those up in the show notes. Any parting advice before we bail on this? Don't let other people tell you how to live your life and how to run your business.

56:54You can do whatever you want. And I think these books are a great example of this. And this is really fun. Thanks for having me on, man. This is a great time. We should do it again. As always, great to see you. Selfpublishing.com slash side hustle. If you head over there, you'll be able to book a free strategy session about the next steps for your book. How are we going to take this thing from idea in your head to reality on paper and up for sale on the different marketplaces? Big thanks to Chandler for sharing his insight. Thanks to our sponsors for helping make this content free for everyone.

57:25Sidehustlenation.com slash deals is where to go for all the latest offers from our sponsors in one place. Thank you for supporting the advertisers that support the show. That is it for me. Thank you so much for tuning in. Until next time, let's go out there and make something happen. Unless, of course, you're surrendering to whatever happens. And I'll catch you in the next edition of the Side Hustle Show. Hustle on.