760: The $100k/mo Single-Function Site, the $4k Pet Party Planner, the $30k Cheese Fortune Teller, and more

25:53This was an unrelated website idea. I typed this in the other day because my son, he'll scroll through Netflix. He's an animal lover. And he always picks the dog movie. And I'm like, I bet you$10 the dog dies. and he's like, no, no, no, the dog lives in this one. And so I punch in like, doesthedogdie.com. Like, is this domain available? Turns out something very similar exists and it is kind of this safety rating for movies. Like, does the dog die? Like, I want to know this before I get into it. How emotional an investment is this going to be? And it talks about what other potentially sensitive scenes are going to be in these movies.

26:32So somebody has built out that database. I thought it was a really cool example. Somebody beat me to that idea by many, many years. Dude, that reminds me of an actual idea that I did years ago called episodeguidetv.com. And I had episode guides for every TV show. And the thought was, is I always wanted to know like what's coming up next, what's coming up next. And then all of a sudden Google had an update where it's like you literally just type in the name of the TV show and it tells you all the stuff. And I was like, that idea just went away. But you never know. Like obviously there's ones that still thrive, like that unscramble from 2014.

27:05Yeah. So you just got to keep trying and figure out what works, you know? Yeah, this is kind of trying to figure out the next stage where you're one step ahead of the AI and you use it as a tool, but hopefully not a murder weapon against yourself where it's like, well, I don't want to set myself up to be in the crosshairs of the next update. 100%. Okay, this next one is also what I would consider to be pretty AI proof. It plays in that experience economy type of business. And this is Justin Lee Williams, a former part-time Boot Barn employee who is now a sought-after line dancing instructor. So the story goes, a customer of his at Boot Barn is like, hey, would you ever consider teaching line dancing classes?

27:54And he's like, I've never line danced in my life, but I'm up to give it a shot. And so he goes to this class, he starts figuring this out, kind of stays one step ahead of his customers, and then has this viral moment. It's this one with his daughter doing a Shania Twain dance in the kitchen here that blew up to 3 million views. Shania even posts a response video to this, and all of a sudden, Justin is off to the races teaching line dancing through his site, TennesseeBackRoad.com. It's a really cool business where people are flying him to different parts of the country to teach these classes. There's some, I think he's got on here.

28:37Yeah, see, he's up in front of big crowds up on stage doing his thing. And no mention of revenue or pricing on these. But you have to imagine if he's coming in for a conference or some kind of corporate event, the entertainment budget for those things, maybe that's$1 ,000. Maybe it's$5 ,000 plus travel. pretty good gig for showing up and doing a little line dancing routine on stage for a little bit. Yeah, that's amazing. I think that goes to just show like if there's something that you're interested in and like that he learned, right? That's the thing. It's like, it's not like he was a seasoned line dancing instructor and like, oh, I'm just going to quit boot barn and start doing it.

29:14Like he had to learn how to line dance to teach it and he became successful, right? So it's like, even if you don't know something, if you really have a passion or interest in it, you can still learn it and turn it into a side hustle. I think what works here is that it feels learnable. It feels accessible. It feels like something that's way more fun to do in a group than it would be to do solo. And so it's not breakdancing or doing backflips or doing even ballet. It's like, dude, anybody can figure this out. You can do this and we're going to have some fun doing it. So maybe line dancing is having a bit of a moment, but he seems to be doing really, really well with that.

29:52One thing that makes me nervous about it is kind of this step one, come up with the idea. Step two, go viral. Step three, profit. It's like that second step of going viral always makes me a little bit nervous. But he found something that works and has built a big following. I think he was up to 300 ,000 followers on TikTok at this point. Yeah, one thing that this makes me think of is what if someone took this idea and taught popular dances, right? So like, hey, we're going to teach you in an hour, five of the most popular viral TikTok dances or whatever, something that if you go to an event, if you want to look good, right, you don't want to look like you don't know what you're doing.

30:27And so I think people would pay for that. They're like, oh, yeah, I want to learn how to do the gritty. I don't even know what the dances are. But whatever those dances are, right, you can learn those in an hour. I think there would be a lot of value there. Yeah, that's definitely a popular content genre on YouTube. I remember last summer, my younger son and wife, they were trying to learn the sort of pop dance from K-pop Demon Hunters. And you got to break it down. You got to do it step by step. But it was something that you could do, right? So it's like, learn the skill. You only have to be one step ahead of your students, and then you can go out and maybe teach that.

30:58And still part of this is, it doesn't sound like he's doing a ton of outbound because he's got the viral audience at this point. But this is similar to some of these other businesses where this becomes B2B or becomes, well, how do I get in front of the audiences or the people who are already talking to my target customer, right? And I think he had a deal with this local retail center that was trying to attract people. Like, hey, could you just come by regularly every Friday night? And they kind of expected dozens of people to show up. And they had like 100 people show up. And they're like, dude, you are a draw.

31:30People are into this. So really, really fun. And one of the things that comes up, like at my yoga studio, is this like sound bath. So I think there could be another place to play where it seems accessible. You just sit there and listen to sounds and music. And I don't know if there's anything to it. Sound bath, sound healing could be one. Drum circle was one that the AI came up with. That one appeals to me a little bit less. And then other types of dance, you know, the more accessible, the better. Deacon, maybe you got to teach people some rap lessons. Yeah, that would be fun, man. And I mean, I think there is something that if you have a skill that you could teach other people, there was a site that got bought out or shut down called teachlessons.com where I learned rap lessons, right?

32:11Okay. And so there's a certain point where you become proficient enough that you could do that. And that's interesting. Yeah. Could I teach a novice to rap in an hour, right? Like something like that, right? So you take that skill that you have and you're like, hey, how could I package that in a way that people would actually pay for it? I like that. So there's this new group of apps that are kind of in this AI training world where previously it was through like data annotation and outlier and some of these websites where it's like, OK, you can train the AI. You can give your reaction to the prompts and you say, well, no, that's not really how I it's not really the response I was looking for.

32:49Here's how I would structure it differently. And it's like repetitive. It's relatively straightforward work, but kind of tedious. The next stage of this is actually filming yourself doing physical tasks around your house. So DoorDash has a new app that helps people do this. It is paying people to do tasks like make the bed, load the dishwasher, wash your dishes, cook with a frying pan. You strap your phone to your head and film yourself doing these things to train the robot takeover. And they are paying, I think it was kind of, you know,$15 to$25 an hour for this type of task. I came across a couple other apps that were similar.

33:28Haven't done a ton of research on these yet, but hope to try them out a little bit and see. So one is called Atlas. And this one just actually reached out yesterday. This is called Amelia, Get Paid to Do Chores. If you're going to be doing the chores anyways, maybe strap your phone to your head and see if you can get paid to do it. So this was a new side hustle that didn't exist maybe a few months ago. That's incredible. I wonder if there's be like a chest mount that you can put the camera to have like a better view for like cleaning and doing dishes and laundry and that kind of stuff. But that's awesome.

34:00Oh, the DoorDash one is not available in the state of Washington. I wonder if we have some freelance independent contractor restrictions they don't want to deal with anyways. But this reviewer says, hey, I made 50 bucks in my first week. I make 30 to$40 a week doing this. So something to throw out there. We can link up those apps in the description for this episode. Yeah, that reminds me of, I know there was a big wave and I'm sure you've done some episodes on this where people became Amazon reviewers, right? Where they would take stuff in their home and they would take videos of it and then they would make a profit off of people purchasing after they watched the video.

34:33And this is obviously a little bit different because you're basically just recording a task that you're doing and then training future robots to take over the world. But similar of like, hey, what could you do with the time that you have, with the resources you have around you with a camera? And it seems like a cool opportunity. Now, it's not available in Arizona either. So that's the one thing. It looks like it's restricted in a lot of states. So they just got to see if it's available in theirs. Yeah, we just did an episode with Nate Jackson. We can link up about that Amazon influencer program.

35:01And he kind of gave the guideline or benchmark on the low end,$1 per month per video that you upload is kind of a goal of his. And he was way above that. I think he was up to 20 grand a month from 3000 videos. But he was like, every house in America has 500 products that you could probably review, whether it's the hinges on the doors. Like, do you think beyond just, you know, your Amazon order histories? Like, Nick, look at your shelf in the background. There's 20 different, you can do all the books. You know, the fact that you only have 60 videos deeply offends me. And I was like, okay, fine, I got to go make some more videos.

35:34Because it really is, and maybe in contrast to these DoorDash task type of recording ones, it's like, okay, that's do a job, get paid for it, and then it's over. Where with the Amazon Influencer one, it potentially has a much longer shelf life where you're not getting paid anything up front, but if it makes sales, those sales can last for a long time. So that one is a fun new side hustle to breathe some new life into, and that's the Amazon Influencer Program. So we'll link up to that episode as well. I've got more with Deacon in just a moment, including his business idea donation for Side Hustle Nation coming up right after this.

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36:49There's no hidden fees, no surprises, and it's no wonder why half a million small businesses already trust Gusto for their payroll and HR needs. I want to invite you to try Gusto today at gusto.com slash side hustle and get three months free when you run your first payroll. That's three months of free payroll at gusto.com slash side hustle. One more time, it's gusto.com slash side hustle. Big parenting milestone for us this month. I finally set up investing accounts for the kids. It had been on the to-do list for a while, but it was a chance to talk about the power of compound interest and making money without working for it directly.

37:28I think what was most exciting for them was the concept of owning a small piece of a ton of different businesses and that a lot of the traffic on the road is people going to work for those companies, doing their small part to make them a little bit richer. We also offered a very generous parental match to incentivize them to continue to fund their accounts. But this brings me to my favorite financial tool, Monarch. It's the easy-to-use financial dashboard to track your spending, savings, investments, and more, all in one place. I love the net worth tracker and especially zooming out 6, 12, 24 months and seeing how much progress we've made.

38:04I want to invite you to write your own money story with Monarch. Use code SIDEHUSTLE at Monarch.com to get your first year of Monarch Core half off at just 50 bucks. That's 50 % off your first year at Monarch.com with code SIDEHUSTLE. All right, we're back with Deacon Hayes from WellKeptWallet.com. Let's kick this off with your business idea donation. This is something that you might start if you had more hours in the day or an opportunity you think listeners could run with. Yeah, I think one of the things that is interesting when it comes to food, right? I think a lot of people, and this is something that I think there's versions of this out there, but having some sort of personalized Uber Eats type thing.

38:51And what I mean by that is you like to cook. And so you would be the restaurant, right? I would be ordering from Nick, but Nick, can you make these five meals for me? So basically turns everybody who loves to cook into their own type of business to be able to deliver food. So now you could take in, you know, a skill that you love like cooking and actually make money with it. Now, obviously you probably have to have a food handler's car. There's probably a lot of logistics that would go into something like that. And you're like, I want to eat healthy, but I want something that's fast, affordable.

39:22And so if you opened up this marketplace, kind of like a TaskRabbit or whatever it would be, where it's like, oh, you can hire your neighbor to cook through the app, right? Whatever it might be. So that's my thing. If someone wants to run with it, I might order from you because I love healthy, fast, affordable food. Yeah, it's gotta be localized. It's almost at the neighborhood level if you're gonna have delivery. The way I see it is like, if you were already making this meal, could you just make a little extra and I could have some? Maybe I'll come pick it up from you or, you know, maybe you could deliver it.

39:57And take it to the next level. Think about kids, right? Like my daughter loves to bake. It's like, well, it could be a way for kids to sell baked goods, right? You sell muffins, cookies, whatever. Now you have like a marketplace to sell food. There's probably a lot of logistics. That's where, you know, I get hung up of like, oh, well, you got to make sure that it's safe and, you know, the food is cooked properly and all that kind of stuff. But obviously, restaurants are doing it. So it's just you're like a mini restaurant. Yeah, it's a figureoutable problem. How do you unlock some of this? This is what the gig economy has done is unlocked extra capacity that, you know, people didn't have or people weren't monetizing, right?

40:36You see like RV share and stuff. It's like, look, that RV sits idle in your driveway 50 weeks out of the year. You know, we can help you monetize that asset. Or even Swimply, we had people renting out their backyard pools or Sniff Spot. We'll turn your backyard into a dog park if you really want to. It's this similar idea, like, look, how do I monetize this skill? Or maybe I have extra food. It was a company that was trying to do this with legit just leftovers. It was like, I don't know, but So much regulation around food safety and cottage kitchen licenses. Like this one seems like the juice may not be worth the squeeze to do it.

41:15Maybe if you're just looking for like, okay, I want to make an extra 100 bucks a week or something. Maybe I could do this super locally. Yeah, I think you're right. But I think there's also if you think about it, when you go to a bake sale at a kid's school, like you're not really questioning, like, how did you cook this? How long did you cook it? Well, you just buy the thing, right? So yeah, I wonder if there's a way to where it's like you have to go through kind of like with Uber, you have to go, you have to take your car to a mechanic and you have to get your driver's license checked. It's like at some level, maybe there's like an inspector.

41:42That's another business. There's like a personal kitchen inspector that comes in and inspects the kitchen, right? And so you could like create another job opportunity out of creating the app. Yeah. Some friends of ours were doing this meal share program for quite a while where they would like bulk cook on Sundays and then dish out big trays of food, casserole dishes or whatever, and then they would just trade off or they only had to do it one day a week and they would supply food for the rest of these three or four families. So that was one way. There was no money-changing hands in that case, but it was kind of a unique way to solve the question of what's for dinner.

42:19Yeah, I love that. I think there is something on a local meal prep service that the factors and the hello freshes of the world aren't serving. And maybe it's niched down to a specific type of cuisine or dietary need, or maybe just build up a local enough following around your specific style of cooking that people want to do business with you. And you got to love to cook because you might be doing a lot of it, but it could be an interesting way to monetize that skill for sure. Well, eventually you just train your robot and the robot will do the cooking for you, you know, and it's passive income at that point.

42:54That's right. Just have an army of these little robots going. All of a sudden, it's world domination. Let's move on to round three. This is the triple threat, starting with a marketing tactic that's working for you right now. Yeah, one thing that was a sleeper that I didn't realize was a big moneymaker is Facebook. And I know you've done some stuff on this before, but we got approved for the Facebook monetization program and then just started really leaning into that and saying, oh, okay, how do I create more content that people like, that they engage with, that they view? And it became, I mean, I think this month we're going to be on track to make$3 ,000 to$4 ,000 a month.

43:28So if you extrapolate that throughout a year for like a side hustle where it doesn't take a lot of work, you know, that's$36 ,000 to$48 ,000 a year of income. It's been like a game changer. And I really think that a lot of these platforms will eventually catch on. And so the more creating your own personal brand or audience in all these platforms, you know, you make some from YouTube, make some from Facebook, make some from Instagram, make some from threads, Twitter. It's been kind of eye-opening to see there's so much opportunity out there if you just go after it. What was the approval process like for you?

44:02Yeah. So one thing that's interesting is there's always this debate of like, how many followers do you need to actually have? I want to say we had like 50 or 60 ,000 followers at the time. So once again, if you're like, I have zero followers, I'm not saying you're going to get monetized right away, right? I think the number that I've seen is around 10 ,000. And then there's literally was like a button that I said, hey, I'm interested in monetization. And I clicked it. And it's like, oh, we'll get back to you and let you know if something's available. Yeah, the challenge is if you've got a page that you're starting from scratch, then it could be a long uphill road of creating this content for maybe you're building your own audience.

44:38So maybe there's some ancillary benefits of that, but kind of in the, I don't, I don't love the hope and wait to get noticed, to get approved mentality. No, but I think I'm with you there. And that's why I like the line dancing example that we shared earlier, right? Where it's like, Hey, you find something that you're interested in. So then it doesn't feel like work, right? Start creating just good content that you enjoy doing, right? This guy's line dancing with his daughter, right? Whatever that is for you. originally for me it's just i was just sharing video tips of me you know how i sold an upside down car or how we paid off fifty two thousand dollars of debt in 18 months like i would just share my life experience so share your life experience on that channel start to build that audience right and then you see what people like what they engage with and then you lean into that right i mean you're posting looks like literally every hour so talk to me about the production of all of this content, but it looks like some of this stuff is doing well, like 18 shares on this one, 48 shares on this one.

45:38So how are you creating this stuff? So I have a lady that helps me overseas in the Philippines. She has a bunch of Canva templates. And so we have kind of an SOP for like, what is the Well-Kept Wallet brand, right? Like we don't promote people getting in debt. We want people to get out of debt. So that's kind of a filter, right? We're not going to promote HELOCs. We're not going to promote getting a personal loan for something, right? We also are very, we want to give people hope and actionable tips, right? So there's kind of this SOP that she follows. And then we have stuff that's worked, right?

46:11So I just say, hey, we have a, you know, how to save$5 ,000 a year. Let's do one for how to save$10 ,000 a year, right? We did a budget for$120 ,000 married couple. Let's do a budget for$120 ,000 married couple with one kid, right? So there's this, it's almost like this limitless supply of ideas. It does seem overwhelming. And when I started, I was not doing one every hour and I don't do them in the early hours. So it's really like 16 posts a day, which is also a lot, I understand, but I probably started with one a day, right? And then I'm like, oh, I start to get like some traction and I'm like, oh, people really like that.

46:44They like when I do sample budgets, let me do more sample budgets. So now I'm going to do two a day and one of those is going to be a sample budget, right? And I just kind of build from there. And to your point, yeah, the first time I probably made 130 bucks and I was like, man, this is a lot of work to make 130 bucks. But once we dialed in the system, it's like, oh, now it's fun. I actually created an app with Lovable called Top 3, but basically I created a reward system for me to do work and it's kept me on pace. And so one of those is to create seven Facebook posts a day that are unique, that are not stuff that we've done before.

47:20And so that keeps me on track with those. So it makes it fun. And so it's not like a grind to be like, oh, I got to come up with ideas. Like we just did with the show. Like we just went through all these cool side hustle ideas. It's like, okay, what's unique and creative that I can come up with? And that keeps me motivated to keep creating content. It doesn't make it feel like daunting, you know? No, I'm happy that it's working for you. Yeah, I think that the system and then AI, one of the things I am doing now is creating a routine and clawed to be able to create those pieces of content for me that she can then make into a graphic.

47:52And the AI can make it into a graphic. One thing people need to be aware of is it now actually flags it as AI info or AI in Facebook. And so far, I've not seen that to be a deterrent. Like they still get good traction. Yeah. So yeah, a combination of having a VA plus using AI, and she uses AI as well. And she has kind of some things that like, know my voice and our brand. So So, and it doesn't even have to be Facebook. I mean, there's obviously other places, Twitter, Instagram, there's other platforms, TikTok. Yeah, it looks like your stuff syndicates to Instagram and that all counts towards your impressions and income through the meta platform, yeah?

48:28Yeah, so currently we're not monetized on Instagram, which is interesting because we have 30 ,000 followers. But here's my thought process is like, if I just build the system for one, right? Don't worry about the whole picture. Build it for one that makes money and then syndicate it to the rest. Eventually, if it's quality content and it's getting traction on one, it's going to get traction on the other. So I think I grew the Instagram 20 ,000 followers in less than a year. So it was like 3X, right? It was a 10 ,000 with the 30 ,000. Wow. So I think at some point it's going to get monetized and then it's literally going to be mailbox money.

49:01I'm already doing this on Facebook. This is just going to Instagram now. So it's going to snowball on top of itself. Right. Well, very cool. I will link up episode 706 with Jeff Rose. He was doing about a thousand bucks a day at the time of that recording in the Facebook content monetization program. So if you're interested, that would be a good one to listen in and get an inside take on Jeff's strategy over there. Let's go to a new or new to you tool that you're loving right now. Yeah. So for those that don't know, there are these things called MCP connectors for Claude. And basically all that means is it connects Claude to like other APIs out in the world.

49:41And so I created an online marketing agency like a year and a half ago. A friend was like, hey, could you help this dentist with their ads? And I was like, sure, I could definitely help with that. Kind of like a side hustle. And then I love this. I love the analytics side of like, how do you make things profitable? So I found this one called Supermetrics. It's an MCP connector inside Claude. I know this sounds like a foreign language. The long and short of it is I could literally go to Claude and say, pull up this client's last 30 days. Give me the best performing ads, the worst performing ads.

50:13Give me actionable tips of what to do. You can also give it right access. I have not done it yet because I want to do it myself manually to make sure it's done right. But, dude, the return on ad spend has been phenomenal on these things. So for me, I'm like understanding what these MCP connectors are and what APIs you're using can be a game changer. And obviously, if you're in e-commerce, there's probably tons of them. We do it with CallRail, Google ads, Facebook ads, Meta ads, etc. But that has been a huge time saver and profitable tool for us. So it looks into your ad account and it says, well, what are the best performing ads, subject lines, text images?

50:52Like, what are you prompting it with? Yeah, well, more so, yeah, what are the ads? And it will give you like the click through rate and the cost per click and then the return on ad spend. because basically we can close the loop and we can connect to different revenue sources. So like, for instance, a roofer uses jobber.com. So we say, okay, let us know this Google ad connected to that person in jobber. And that person made this much revenue for the company. Now we know we spent$15 for that click and they made$1 ,000 roof repair, right? And then they know what their margins are and they can be like, oh, that's great.

51:28And obviously there's a bunch of clicks that don't turn into revenue. But that's the thing. It closes the loop to say, this ad turned into this revenue and now do more of that. Okay. But isn't that, didn't Google, you know, the Google ad platform like already has that kind of back conversion tracking or no? It does. But you have, so what you, what you have to do is give it, I will call it pseudo numbers. You have to say, what's the lifetime value of a client, right? So you would say, oh, well, I got to figure out how many clicks do I have to get to get revenue? And then how much revenue do I get from that clicks?

52:00and then I got to give it a dollar of value, right? This is literally like exact data. It's like, okay, Nick had a roof leak in Washington. He clicked on this Google ad. That Google ad was$15. He paid$1 ,000, right? Now we know with 100 % certainty that you came from a Google ad and this is how much revenue it generated. Where before it was very ambiguous. It's like, yeah, you knew clients were coming through and they're like, yeah, I found you through Google. Was it organic? Was it my business profile? oh, was it an ad? You know, it literally just makes it so transparent and clear and scalable.

52:34That's the thing I think that most people don't think about is like, I want to spend more money in ads, but I want to know that it's going to work and be profitable. I mean, so these MCP connectors kind of close that loop because you can connect all the different CRMs and Salesforce and all this different stuff to basically know with certainty, my marketing dollars are working and profitable. Yeah. And maybe it keeps that data out of Google. Like this is my tinfoil conspiracy. It's like, I don't necessarily want to tell Google what my conversion value was because it's like, well, then they have, if you spent, you know, if you spent$15 to make a thousand, would you spend 20?

53:09Would you spend 50? Would you spend a hundred? Probably, right? Like, I don't want them to drive up my ad costs by showing them like, oh, I had this crazy ROAS. Yeah, no, that is a really good point. And that's the cool thing is you can experiment with what works for you. You know, for us, it's more, we just want to know as an agency, we feel like a steward of their money. We want to know that the money you're spending is actually profitable. And if it's not, we've got to stop or do something different. And so for us, it's just more like closing that gap. But yeah, if you're like, hey, I don't want Google to now say, oh, we're going to charge you$100 per click because we know it's profitable for you.

53:42You're like, well, I mean, that is a conspiracy and it's something to be aware of in the way you do things. Yeah. So Kit has a cool MCP connector in Claude that just started to play around with. Google Drive has one so they can read all my Drive stuff and may actually need to use that to put together future episodes like clip style shows. It could read all the transcripts, pull out relevant pieces of stuff. I think that would be kind of cool. Monarch had one and then went away. Like that was one I was really excited to play around with, taking a look at portfolio allocation and all this investment performance stuff.

54:16Hopefully that will be back soon. But Claude MCP connectors. So we'll put that down as the new tool. How about your favorite book from the last 12 months? So my favorite book is No Excuses by Brian Tracy. And Brian Tracy is an old school, what do you call him, personal development, sales kind of coach guy in the Zig Ziglar range. Yeah, he's like the eat the frog guy, right? Yeah. And I think the idea is, is I think we have a lot of excuses why we just don't do something. I don't have enough time. I don't have enough money. I don't whatever, right? And if you let those dictate your life, you're going to be miserable because you don't go after the thing that's going to bring you the joy and the success that you actually really desire.

54:59So this book has been helpful to kind of unlock. It's less of being a consumer and I'm almost creating from the content. I'm listening to the No Excuses book and I'm, oh, here's the question he asked. Now, how do I create something out of that that leads me down a path to get what I want versus the excuse which just shuts the door? This actually unlock a path. of, oh, well, what if I tried this, right? And so it's been a very helpful book. No Excuses, The Power of Self-Discipline by Brian Tracy. We will link that up. That is a new one for me. Thanks for sharing that. Absolutely. Well, Deacon, what's next for you in well-kept wallet land, or what else has got you excited these days?

55:37Music has really got me excited, Nick. And so I haven't talked about that much because it's more of a passion. I released a rap album recently under the name 48 Days, D-A-Z-E. and I it was more as a kid I always enjoyed rap music but it felt weird I wasn't supposed to like rap music but I did being a white kid from Phoenix no yeah white dad 43 years old but I mean you look at it vanilla ice was he was in his 20s Eminem probably in his late teens 20s there was people that were successful so you kind of have to break those excuses and okay I can't use that card all right there are people that have been successful with it but also I don't know about you but being a dad, I want to create clean, meaningful music, right?

56:20And so the raps, there's no cuss words, right? They have, there's a message, it's using real life stories. And so it's been something where I don't really want it to be a side hustle because I don't want it to be a hustle. I enjoy that process, but if I made money with it, I would not be mad, right? So I kind of was telling Nick, I played around with Suno. I'm loving what the output is. And there's this, wants to be a purist and be like, you can't use AI with music, right? But there's this other part of, if the tool, would I not use a distortion pedal with a guitar because it's not real? No, you're going to use it because it changes the sound and makes it sound better.

56:53So if the tool helps the music sound better, great. And so just playing around with that has been a lot of fun. Well, that's exciting. You got some music videos up, 48 days on YouTube. Congrats on the rap album and really for taking the time to be a creator, to do something that is important to you. I think that's probably the main takeaway here. And I think that's really cool that you have the time and flexibility and freedom in your days to pursue a project like that, but then to actually go and get it done is really cool. Thanks, man. And I think the thing for the audience, this was my side hustle, right?

57:28And then eventually it became a new dimension of freedom and financial resources to be able to pursue passions that I never would have working a nine to five, right? So that's why I love what you do and really encouraging people to like, go after it, find that side hustle and make it work. Now, no excuses. Let's go. Love it. Absolutely. Well, this has been awesome. Wellkeptwallet.com 48 days, D-A-Z-E. Check out the new album. We'll link up the YouTube channel as well. If you like this format where we just go through a bunch of cool, creative, fun side hustles that we found, we've done it a few times this year.

58:03Check out 742. Check out 733 in your archives. is a good place to start on what to listen to next. You like drinking from that fire hose of what other people are up to. Otherwise, if you want a more personalized approach, give the playlist maker a try. It's at hustle.show. Answer a few short, multiple choice questions and it'll build you a custom playlist of some of our greatest hits episodes based on your answers. Again, that's hustle.show. Big thanks to Deacon for sharing his insight. Thanks to our sponsors for helping make this content free for everyone. you can hit up sidehustlenation.com slash deals for all the latest offers from our sponsors in one place.

58:42Thank you for supporting the advertisers that support the show. That is it for me. Thank you so much for tuning in. Until next time, let's go out there and make something happen, and I'll catch you in the next edition of the Side Hustle Show. Hustle on.