#70 - Zoe Harris - Oatly [Head of National Accounts - OOH]

0:00Zoe Harris:Hello, hello, hello. Welcome back to our founders. Today, I am joined by the wonderful Zoe Harris, who is the head of national accounts for out of home at Oatney. Now, Oatney need very little introduction. Known for their oat milks, but they also do all sorts of creams, cooking ingredients, yogurts, ice creams. They've just released their matcha. They've got some ready to drink coffee. But I wanted to speak to Zoe about her career. She's been there six years, pretty much in six different roles. I love that. I love that she's willing to grow. The team are willing to invest into her but what was her background what was it about oat milk she was like yeah that's for me that's what i want to do there's so much within this lots of learnings lots of great talks about working at kellogg's and things that they do really well her time at bear the amazing people in the industry who are very much household names now in the challenger space you're gonna love this one without further ado let's get on with it we all know that brand is important right but what if i told you it can impact growth and customer acquisition costs by up to 50 percent against Against Ordinary are a brand agency who help founders, marketing departments, scaling teams ensure their brand is the most powerful tool for growth.

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1:31Zoe Harris:hello and welcome back to young founders today i'm joined by the wonderful zoe harris so zoe can you let everyone know where you work and what your role is i absolutely can so i work at oatly um the oat milk company if you haven't heard of us my role there at the moment is head of national accounts for the out of home team amazing and how how long have you been at oatly and you say my role now so it sounds like you've had some development and career change within Oatly already. So I've been here six years and in that time obviously there's been a lot of change. It's interesting because I'm coming up to my sixth year it's been a bit of a moment of reflection I'm currently doing like a 360 degree feedback piece which is all around like our growth and development internally but it made me reflect back across the six years and I've near enough now had six roles in six.

2:22And I think that's probably quite reflective of Oatly, what's changed, how it's grown, and then the roles and opportunities within the team as part of that.

2:31Zoe Harris:Amazing. Yeah, I'd love to dig into that a bit more. But for anyone listening, for whatever reason has never heard or seen Oatly before, like what is Oatly? Give us a spiel. Yeah. So Oatly is the world's first and largest oat milk company. We started way back in the 1990s. people don't often know that but it came from a little place in sweden lund university to be specific and was developed essentially as a product that could be perfect for people that were lactose intolerant and also for nut allergies and at that point in time there was only soy milk almond milk and so it was like what else could be used to actually make as a dairy alternative oats are kind of amazing for so many reasons one being when you when you break them down the base that they make and I'm sure anyone that's made porridge can probably realize that it's like they've got a very creamy and neutral flavor and so it works so well as a dairy alternative.

3:29Fast forward to 2012 that was the next kind of breakthrough for the company. We took on a new CEO and they turned what was at that point in time a functional brand that was very much born from science and then took it to be a lifestyle brand so that's where the overhaul of the brand and how you see it was was really changed I think people like to have a little bit of a google when you say this as well because the packs look so different from the news to what we recognize as the brand now the next big step forward came um with the launch of Oatly Barista so that's the grey carton the milk and that was the first innovation within plant-based milk to be a milk that you could do latte art with and so the 2010s brunch scenes cafe culture specialty coffee was really changing across the world and London and the wider UK was like such a hot spot for that and so this new product appeared it was one guy Toby Whedon who's actually still in our in our team he's now um I think he's got a global role um he was walking that product into cafes as the first UK employee with his number written on the packs with a sharpie and from there baristas and the world of coffee just spread the news about this amazing product that they could suddenly do

4:51Zoe Harris:delicious coffees and like latte art with yeah it's been quite a wild ride from there because that one employee is now on the global team and the UK is now I think 60 of us 55-60 of us and for that to happen in under 10 years is um yeah it's quite a extreme growth story yeah it's amazing yeah the amount of like linkedin story posts i see about oatly being like this packaging refresh like change the brand's history and blah blah blah and obviously lots went into it but yeah it was like this 20 year kind of hidden away thing and then all of a sudden explode onto the seed and suddenly people order oat milk and the amount of people i've been vegan 10 years but i I have lots of non-vegan friends who will go for an oat latte or oat flat white as the standard go-to drink.

5:35Zoe Harris:And it's just kind of completely revolutionized how people enjoy coffee or hot drinks like matcha and these kind of things. So for you, what was it about Oatly when you joined six years ago? You were like, this is a cool brand. I want to work there. Like what was the what was the appeal and how did you get that role? Yeah, it's interesting when I look back because I worked at a bigger company like the start of my career. I was at Kellogg's and then I worked at a fruit snacking brand and between those things I did some traveling and I think that a combination of like seeing how the food industry works and then the traveling led me I think to be a bit clearer on like the impact that I wanted to have and the impact that food can have and so I heard about this new product it actually appeared in the office the bear office when I was there and I tried it and then I got it originally like what it was all about but the thing that actually made me move were the people that were on the team so I don't know if you know Ishan Param so he was our old general manager and he was previously working at bear I wasn't lucky enough to actually work there at the same time as him and but I knew obviously was so highly talked about there and then I was also working with Tom Roberts who's who was at who's now moved over he moved over to Oatly before I did he was there a year before and I think the credibility of like the people that I knew and that I was so just hungry to to learn and work with um really like made me want to do that jump um and I think I I wanted to be part of something that was bigger than just the product but its impact was super positive and I saw Oatly as a place that was was really setting itself up to do some big stuff and I wanted to be a part of it and yeah that was now six years ago and some big stuff feels like it's happened which is it was really cool to be honest yeah I was gonna say I mean the industry has categorically changed like you've got so many other brands playing in the space in all sorts of different areas but Oatly's always been that consistent from a marketing brand campaign distancy quality like all those things they do really well for you with your progress you were saying that the teams now like 60 odd people do you guys have an office how do you work because i feel like it's one of those places like having innocent on your cv now the amount of people i've spoke to on the podcast who've had some work or career with innocent and you've seen that cohort of people going on to do things i feel like only is gonna have that next generation of employees doing the same thing so for you what is your day-to-day or weekly work life like with oatly um and is there anything that they do as a business particularly well that you're like i love the oatly live and breathe this Yeah, I think all this stuff's like super important as well.

8:29And Innocent is such an interesting one to kind of put in. I've worn on, I felt like only to be put in the same category of how they've built their teams as well. When I started, I started on the same week as the HR manager that got employed for the UK business. So that was Laura Wyatt. And we were part of the same onboarding. And it was quite interesting because when I started, there was maybe like 15 people working there already. And what you had was all these like highly passionate individuals that have all chosen to work at an oat milk company, which even at that point in time, it's a bit out there.

9:09You're still trying to explain what it was to people. So it's not like, yeah, like an obvious straightforward move. But you've got like a highly passionate group of people that are super eager and ambitious to make something grow and have an impact. And people that are like generally highly empathetic because they care about the world, they want to make a difference. And so like the levels of that stuff is pretty high. But with that, you can also have like so much eagerness that getting everyone to collaborate and work together could be a difficult thing. and also trying to hold on and harness that stuff because I think that's the magic that makes it all, you know, us all like do what we have been able to do.

9:50And so I guess kind of like bouncing around a bit on the question, but our office is in Farringdon. Our like global team is, there's hundreds of us, but the central one is in Malmo. But what Oatly has managed to do, and I think it's the HR team, like our people and culture teams that have been the thread throughout it all to create such an amazing culture. We have guiding principles that we use within our feedback culture to keep everyone accountable. And we have a really rigorous hiring process where one of the stages is a 30-minute phone call with our people and culture team just to make sure that everyone gets what they're signing up for and comes with humility and inclusivity.

10:39And I think with being trying to sell a product that's, you know, trying to change the food system, you need to have people that are super open-minded and, you know, inclusive of everyone's ideas to make that stuff happen because it was quite a big task to try and change the food system. I mean, you're vegan yourself. And so I imagine, like, you get hit with lots of difficult questions sometimes. and um yeah I think it's I think that the people and culture teams and keeping all the management then also like on the same page is it has to be such a strong thread between everyone to make it

11:15Zoe Harris:all happen yeah no absolutely I think going I'm currently going through recruitment myself right now so again finding the right person and doing that fit but kind of doing it firsthand because they're going to be working with me that's the fun part right now of going okay like what are the things that I'm looking for and how do I make that fit but it's amazing when you get to business of that size the culture is so important that you have to be aligned and I think obviously you being there six years and having almost six roles and developments is that something that they pushed you for or is it something that you naturally were hungry and like how do I do more how can I grow what's that balance like was it led by Oatly or was this led by you going I want more what do I do how do I progress it's it's actually a good question because I think there's like different ways you can do it and Oatly's way on focus is all based on self-development so if you are super hungry or super ambitious you want to learn about this or learn about that you have to be vocal and you have to put effort into ensuring that people know that and we have a diagram that's on a slide that's like three circles that covers off what you're really good at and what you're like super interested in and then what the business needs and essentially if all those three like three circles cross over then it means that like it's it's a path that you can carve to develop in that area it becomes more difficult when it's like you're really interested in something the business doesn't need then it's like okay like but it also means that it's yeah conversations that mean that like if if you can see things that you'd like to do there's a space to be able to have that conversation and do it but it's quite different to coming from somewhere like Kellogg's where everyone's given a level and I think it was one to eight when I was working there and you knew where you were on the level system and essentially the level system was you carried on progressing up through if you're in grocery you carried on like field sales any national account manager senior account like senior national account manager but you would stay in the same area but I think it's quite interesting Oatly does have a bit more like scope to follow interests and passions in that way because I think I think it's hard to know exactly where you want to go sometimes so I think having a bit more openness like that is it's helpful yeah yeah yeah I think it's healthy to see that from the business where it's like we want people to let us know what their ambitions are and here's how we'll support them and I think that's a really good sign of a brand who is investing in their people and as you've already said like if you're speaking to the the hr people and culture team as part of your recruitment already that's being ingrained what else is it about oatly that make you guys kind of grow from strength to strength because you've just come hot off the back of another award and another win so i mean i'll let you share that one but what is it about like no matter other brands trying to come into the space or more competition oatly still seems like it's there's oatly and then there's other brands around like what are you guys doing to continue being at the top of that game and keep being like we want to be that go-to brand yeah great great question i think if you looked at oakley on a graph from the 1990s it kind of like went like and then it was like and then it has it's tapered off for a couple of years it tapered off but we're now very much back in the like lift off and up what's made that happen has been learning constantly having our eyes open to what's going on in the industry and then really challenging ourselves to keep improving because we are we created a category and then that means that there's space for other players which is brilliant because the more people that are drinking oat milk you know it's better for the planet lower carbon the category grows the whole pie is growing the real competitor is dairy for us dairy milk but how do we keep nudging more people across from dairy because like there's so many challenges out there with UPF headlines.

15:16Oatly is quite a clickbait brand where because of its kind of growth and excitement it means that people on influencer platforms creator it can be a brand that you can use for personal gain to get yourself noticed because if you're talking about Oatly it tends to get quite a bit of interest and that means that we've had to stay on our toes and I think reflect inwardly on like what do we actually need to do to keep bringing ourselves forward um and this year the big switch has been rather than talking about all the ways all the reasons you should be buying oat milk which is what we did for many years which you know very much got us to where we are today so you know you should drink it because it's better for the planet should drink it because it's um yeah kinder for cows and intensive farming and or you should drink it because it's better for your health I think what we had missed within that or like that we weren't giving enough attention to I think would be the better wording for that is like why do you want to buy it and that's because actually it just tastes delicious in a coffee it tastes delicious in a matcha and do people want to hear why they should do something are you going to captivate everyone in the community by saying no one likes to be told like you should go to the gym you should do more exercise but if you say hey do you want to come on a run do you want to come want to come do this thing with me then it's suddenly like a whole different conversation and I think this switch in the last 12 months powered by the people in our beverage development team and the amazing work that they've done on like drinks development has been a testament, I think, to what we're seeing at the moment.

17:00Like it's so fun as well. I think that's the thing. In my role, I'm very lucky that I get to work with people that are developing drinks and putting things on menus. And that means a lot more meetings involve tasting things and eating things and chatting about flavors and things that you like eating. And I love that stuff. So it's, yeah, it feels good. It's exciting. in and I think I can feel this like it's real buzz um and yeah we won an award last week which was really cool because you put all this effort and energy into you know changing a little changing the processes I guess in the background changing team structures changing slide decks of how you're showing up and brand plans and all this stuff and it's so much work behind the scenes so to then see it get recognized is it's good feels good and there is a plant-based pro of the year so

17:55Zoe Harris:we haven't actually mentioned it but it's a quite a quite a nice sounding award to to be winning to dangle that one but um yeah innovation i think that's another thing that we see only obviously the barista was a big thing but um i've seen some recent releases coming into market which i'm sure are going to do wonders in the out of home space as well as retail yes hopefully so so we've got a matcha one liter obviously it is matcha madness out there at the moment and match is a super interesting thing because like it's been around for decades but I think having it with oat milk and I think we've got to shout out you know the brands whether it's from the operator side like Blank Street, Black Sheep, Jenki but also the matcha brands the Perfect Heads, the Good and Proper like and Jenki as well they are creating like they've got the delicious things ingredients and then you've got these operators that are just making viral drinks that people are going nuts for and they taste delicious so it's yeah it's super exciting um and now you can get your own oatly matcha um in most supermarkets and uh out of home places at the moment and then we've also got our ready to drink cans so these are cardboard cans they're carter cans we've got a carrier caramel macchiato which is not the easiest to say and then an oat flat white um they're they're out Go and get them whilst they're cold, I guess, is the best way for those, not whilst they're hot.

19:24Zoe Harris:Where can we find them? They're in Tesco. Amazing. Yeah, so head to the Mildill food to go area and you'll spot those. See what you think. I think they're delicious. And then we've also got for like the area that I guess I'm more responsible for is our barista mattock. So this is a 1.5 litre carton and it's barista, but it's been fully developed and designed for automated machines. So you have your traditional coffee machines, you've got your milk on and your frothing, and you've also got your fully automated machines. So this is where we're talking about clicking a button and the milk is steamed directly into the cup or the jug.

20:03Yeah, we've developed a product, which is the next innovation for barista, which we think is just going to be game changing as well, because there's a lot of places that still don't do oat milk. There's a lot of, you know, when you look at McDonald's, some of the places that you see on every single high street and the fact that they don't yet have a dairy alternative, it's kind of mad, but we think we've got some of the best products that mean that they can now. So let's see.

20:31Zoe Harris:Amazing. Yeah, no, it's exciting, exciting, because obviously this is coming out in January. So if you're listening, Happy New Year. This will be the first one since the new year. Going into 2026, I'm sure there's lots of exciting things to come up. Are there any partnerships or collaborations or things that are happening right now with your network of brands? Because obviously overseeing so many great partners and things that you guys do, it's always fun. I mean, you guys are throwing events, you're doing campaigns, all sorts. It seems like a very fun brand to be part of, which is I'm sure part of why you've been there for six years.

21:03Zoe Harris:But is there anything coming ahead in 2026 or even in January that people should look out for that you can share? I'm like now racking my brain and thinking like, what am I allowed to say? What am I not allowed to say? So to just avoid any getting told off by our comms team, I'm going to talk about the event that's happened late in 2025, which is the launch of our second lookbook. so this year we've launched two lookbooks so we've taken from the fashion playbook um the brand team are calling it haute couture if you will love it and it's essentially a recipe book that's so to scale back a little bit we have um our barista development uh teams and they're regionally based across the world there's over 60 of them i think globally and their jobs is to basically work with the super cool high-end specialty coffee, but also like the matcha bars that are appearing up.

22:04And being a collector, I would say, of like culturally relevant flavor changes in drinks, emerging trends that are coming in. And what we've done is use their expertise as the people that are going to these places and seeing where food culture is developing and drink culture is developing. And then they have fed into our central food and drink experience team who have collated all that information and basically used it to recipe develop and released a trends report on what are the new things that are coming out. And it's really cool. And so we want to use it as something to inspire. Some of them could be like directly added onto menus.

22:49And we're seeing that with some of our partners. But yeah, it's really, I guess I said it earlier, but like just opened up a new way of working with people. And to launch it, we did an event in Berlin. That was the global launch. Then we're about to do a little event in London this week, not this week, because it's now January in November. And yeah, I guess like some things that have happened from that this year, we've done partnerships with the likes of Cup, who are like a bubble tea operator. Like that was super delicious. The recipes that were developed for that were like super closely with Black Sheep to do some Oatly collab drinks.

23:25And yeah, so who knows in January what else is going to pop up. So just keep your finger on the pulse with things that are being posted to different places to go and try something. Love that. Yeah.

23:38Zoe Harris:Now, I'd love to take things right the way back because I'm sure you never imagined in your wildest dreams you're going to work for an oat milk company. So when you were young, what did you want to do when you were growing up and what did you think your career was going to be doing? Yeah, I wanted to be a chef. I wanted to be a chef from a very young age. I was going to go off to catering college when I was 16. I had my place booked and then yeah I ended up having a few conversations people were like why don't you see UA levels why don't you go to uni no one in my family had done that before so it felt like why not if I could and so yeah I went off to uni I studied economics finance and banking start with I swiftly switched the finance and banking to business so economics and business And then it's interesting when I look back because one of the pieces of coursework I did was, it was like a review of the Sainsbury's business was the business that I chose.

24:36And then I had to do a sustainability module. And I did mine all on eating a sustainable diet and whether you could do that on minimum wage, whether it was possible to buy all the ingredients to be able to cook fresh and organic and things like that. So I didn't know it back then, but still this like obsession with food was there. And it's really been the thread between everything that I've done since. So yeah, graduated from Nottingham, desperately wanted to work for a big food brand. So applied for different ones and got the job at Kellogg's. And I was so proud. No one from my family has really done something like that before.

25:19from East Sussex so little town village there which is now like now I live in London and it's I see it in a completely different light to how I did as a teenager I go back and I'm like it's so green I can see why people come camping here and on holidays because it's beautiful but yeah so that that was the journey worked for Kellogg's for three years up in Manchester so I had a lot of fun um up in Manchester and I'm still like extremely good friends with a lot of the cohort that we all started together shout out to tony's tigers netball team from back then amazing i was

25:53Zoe Harris:gonna say before we dig in to kind of keeping the journey going i'd love to unpick the kellogg's time and things that they did that made you feel like you were part of the team or could develop or learn there because i think you're the first one i've spoken to from kellogg's i've had unilever i've had pepsi i've had like all sorts of other things but i think it's interesting to learn from all these big businesses as much as challenger brands were always like it's us versus them there's so much we can learn from these businesses because there's a reason they're multi-billion pound conglomerates like they do some things really well so I don't know if there's anything you can unpick because from your time there being there two and a half three years there must have been some lessons or ways of working that you're like oh actually that was really good and I want to take that with me yeah absolutely I think um in terms of foundations it was it was brilliant I'm very grateful for the time that I had there the investment they made into their people so when we started we were in field sales and pretty sure that the training time was like four weeks for the onboarding but two of those weeks you were in a hotel in Manchester in the in the head office and it was so organized because there was I think 23 of us that all started at once everyone's got their uh like the fleet of cars outside so you've got your company car which I think now it's like hilarious I think that company car was worth more than the salary that I was on which doesn't really make much sense but when you're 21 it really feels like you've you've made it at that point but yeah they've really heavily invested in people and the training and it was so well organized as well it's quite a it's extremely well oiled machine because as you imagine there's so many people I think that head office had a few hundred in it and I had eight months in field sales but everyone knew the process was you kind of had to do your six months at least within field sales and then head office roles would come up and they would get posted there would be national account executives for each of the different teams which is also mad when I think about it now that like the Tesco team I think had kind of eight to ten people on it and that was just one customer and then you work for smaller brands the Tesco team is 20 % of one person's time because they're also like yeah you know you are yeah so yeah I think I think that was super interesting to see and to learn and I think coming with that experience it then makes you when you work other places things that are like just super sensible to do because they've learned that they need to put that process in place or that structure in place for it to work frictionless and they've learned to do that because of friction over time that they've then removed but then there's other things where you're like that process was unnecessary when there's only five of you working together to to make this thing happen so I think it's it's a good experience to have and I'm grateful that I had it and the people are so passionate there I think there's not loads of brands in Manchester so Kellogg's in particular felt very special because of the local talent that it created a space for the people being so passionate that work there and some people were getting badges for doing like their 20 years or their their 30 years and the plant is also there so um you've got the the factories just up the road and that was something that was super cool as well because like everyone does factory tours when they start and you see the corn come in the cornflakes go out in the boxes and so yeah you felt quite connected to the product and um very well informed on how to talk through the process because of the training and the inductions and things like that that they did yeah and then I think that focus on development for within their teams they really like to hire and promote within and I think that that's that's something that I think I feel quite passionately about as well so yeah amazing and then going on to Bear then as well Bear's another one that has a kind of a nice halo around how well they did as a brand and a business to grow so obviously you you'd have been in there during that time what was your experience like when you were at bear and who are some of the the team or people that you were learning from yeah um it was a cool experience because in my time at kellogg's the last role that i did there was on the snacks team for tesco and one of the products that i was looking after like within my kind of like skew area was the fruit winders and so bear came on the scene as a hundred percent fruit natural version essentially to sit side by side on the fixture and Kellogg's felt the impact and I remember doing this whole spot analysis about the brand I brought in Bear products so then when I had the interview after I came back from traveling as as the role came up at Bear I was like this is perfect I know so much about this product and I also think they've done amazing I think as a founder-led business like what an incredible brand to have built.

31:11Yeah, so when I was working there, I handed over the role was from Natalie Stanton, who's now at Huell. She heads up the retail team there, or the sales team, I think she's now head of sales. Tom Roberts, who I work with at Oatly now. I can also cross paths with Dom Dalton. He was heading up the international team. Amazing, brilliant guy.

31:37Zoe Harris:Yeah, and he's now Allura and we've had Jacob on who's talked all about Allura and the great stuff they're doing huge fan of that brand. Yeah they're just inspirational people and I worked with Ben Till who's still like one of my closest friends he went off to uh Innocent but he had he went some Pop no Propacorn in between then Innocent and now he's head of wholesale over at Origin who are an amazing um coffee roast done obviously their sights as well so yeah there was some really cool people oh lou pilot as well shout out to her she was an absolute queen i think in terms of making sure that category and insight was at the heart of every decision that bear made i think she was really integral to the brand's success along with you know ishan and the other people as well but yeah and she's gone on to Lucky Saint so yeah there was there was some amazing people there and I crossed paths with a lot of them I learned from a lot of them and that was really me being like my first scrappy role as a national account manager properly managing my own accounts I had Asda and co-op and I think at that point in my time I was so uh what's the right word for it I I was very eager and passionate.

32:58I would say I'm more humbled now, would be the way to describe it. But yeah, it was a really nice place to work. I think there was a bit of magic because of how much the kids love that brand. And there was two people that worked full time just replying to letters that kids had written and sent to the office. And that stuff's pretty magic, I think, when you're selling stuff for kids' lunch boxes.

33:22Zoe Harris:I mean, I watched After Christmas yesterday as a family. And yeah, it just brings that home of like actually someone responding to all those letters that are going somewhere. Like, I mean, that's part of why I love the FMCG world is you are just one Instagram comment away from your customers. It's like very easy to know who's buying it and all of that. But when it's kids and it's parents of kids, it makes it magical. And I think what Bear did, that kind of like gamification of like random facts and things inside is such a cool brand to see. Just like Oatly and obviously all the great things you guys are doing.

33:52Zoe Harris:Now, just because I'm conscious of time, a tough day at the office. Obviously, you've worked in all sorts of great brands. There must have been some days where it's like, oh, that didn't quite go to plan. And how did you get through that and what happened? Yeah, I think there's always going to be like good and bad days. And I think the thing with working in this industry is that no two days are the same. And you can have massive, massive highs of, I don't know, working with a customer and you've managed to do this thing that you didn't think was possible. but then so many things are outside your control and you get no's because of reasons you could have never anticipated or yeah even even like you feel super passionately about something internally but for reasons that you don't necessarily know the answer's no to something but I think you have to try and keep a bit of a buffer almost between how you know we're selling oat milk well that's what I'm doing I'm selling oat milk I'm not working in a hospital I'm not saving lives and I think it has to stay fun and it has to stay positive for you to keep turning up and giving it your all every day and I think that's on everyone to maintain that that when the winds come you celebrate them massively and when things don't quite go to plan you learn from them and you bounce back and you think about like what could you have done a bit better but not for too long because otherwise you can just end up in a space that you don't want to be in.

35:22But I think like the team culture and the team, like people being close to their teammates and like being genuine friends and things like that is really helpful to get through those days. And the worst, the end of the day, it is we're selling oat milk. So I think that's the thing to think and then not stress about it too much, to be honest.

35:41Zoe Harris:I think that's always the good attitude. I've had that a lot of the times now. I think it's like, yeah, it's at the end of the day, it's a product. Like as long as it's not like health concerns or you're not causing anything from a sickness point of view and like that, at the end of the day, just take a step back, take a breathe. Things will move forward. But yeah, no, I think it's fascinating. As I said, Oatly is obviously a brand that within the challenger space, it's got that kind of halo of like absolute challenger against not just other brands in the space, but against dairy, like leading that campaign of like, right, why are you drinking stuff from a cow?

36:12Zoe Harris:That's weird. Like just the language and everything that's being used. I think it's really fun to watch that journey. And it sounds like six years, it sounds like you're only just getting started. So yeah, it's been really fun to dig into. This is the music question I ask everyone. This is the one that I think is such a hard question. First song that comes to mind, it could be any experience. It could be within Oakley. It could just be something like when I was on the road, I was doing this. I went out of my car at Kellogg's. This was the tune at the time. What comes to mind? What song? so when i first joined i was on the grocery team and we named ourselves to give ourselves a team name we called ourselves g unit because grocery g unit nice maybe we'll do a shout out to a

37:00hustling can you can you name a g unit song this also makes me laugh as well because like i i love like uk rap and grime and i love like like trap and and sometimes when i'm sending an email about i don't know but i'm listening to like something completely different i think this is what uh what what two worlds to clash together so amazing i'm gonna have to find the most fitting g unit song

37:24Zoe Harris:to go in but yeah no i love it and for for anyone listening who wants to speak to you or find out about potential roles at Oatly? Like where's the best place to do all of that or even where to find it? Yeah, so I guess like Oatly always has roles up on the jobs page. So if you search Oatly jobs, Oatly careers, that'll come up. For me personally, I'm on LinkedIn, which I'm sure everyone that you have on is on. LinkedIn, I find an interesting space. I kind of love it and I kind of hate it, but I try not to get sucked into how you should do LinkedIn. and I just want to try and be authentically myself on LinkedIn.

38:05But I think there's a bit of a, there's a challenge sometimes, I think.

38:10Zoe Harris:Yeah. So it's a platform. Most people have that love-hate relationship with LinkedIn of like it's a necessary evil, whereas I just absolutely love it. It's helped do what I do. And I think just doubling down and not caring how cringe or anything like that, I'm like, ultimately, it's normally only you that finds it cringey. I think if you're just doing a chat GBT post and doing it, to me, that's cringey. like just be yourself even if it's two lines or three lines like just put something out there like there's a billion people on the platform or something absolutely insane so if you're like in that percent of just actually posting and not lurking um a lot can happen from it yeah it's true it's true i think like so many great well this conversation has come from a linkedin interaction this wouldn't have happened without it so amazing yeah they will be a sponsor one day i'm telling you every episode i'm putting it out there everyone's going through the platform they're getting a few clicks every time but no i've loved this um as i said i think openly are doing great things i need to get my hands on these uh new ready to drinks try the matcha one send me your dress obviously sort you out that's why i do what i do but no this is that was the real reason yeah that's it i just i just wanted to open it three samples that's that's why we do this but no this has been absolutely amazing thank you so much and to everyone listening we will see you on the next episode.

39:29Zoe Harris:Goodbye. Thank you. Bye.