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- The WARC Podcast
32 episodes
The WARC Podcast
by WARC · English
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
Latest episodes
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2027 trends: The drive to delegation
2027 trends report chapter on the “delegation economy,” where consumers increasingly outsource product decisions to AI agents (from summaries and recommendations to potentially autonomous purchases).
12 Nov 2026 · 33m · 16 chaptersWhy discounting is ruining brands, and what to do next
The episode argues that overusing price promotions (discounts, vouchers, “deals”) is damaging brands, creating an addiction cycle, eroding pricing power, and shifting marketing budgets away from…
10 Nov 2026 · 43m · 15 chaptersSecrets of breakthrough creativity
Turning insights into breakthrough creativity that drives measurable brand growth, with examples from Heineken, Coors Light, and Marriott Bonvoy Traveller.
5 Nov 2026 · 56m · 17 chaptersThe Effective CMO: Mercado Libre's Sean Summers
Sean Summers, Mercado Libre’s CMO/EVP of Mercado Ads, explains how Mercado Libre drives growth with “effectiveness” defined as delivering planned business outcomes with ROI, balancing short-, mid-,…
3 Nov 2026 · 42m · 19 chaptersThree ways AI is reshaping marketing insights
How AI is reshaping marketing insights and operations, including (1) using AI to modernize insights functions and synthetic personas, (2) controlling brand visibility in AI search with AI-optimized…
29 Oct 2026 · 55m · 16 chaptersMarketing research you need to know for 2027
Three marketing effectiveness research updates from the IPA Effectiveness Conference: (1) “creative coherence” (brand as heart/face/voice/actions) and how it links to commercial outcomes; (2) why ad…
27 Oct 2026 · 51m · 24 chaptersMarketing success rests on better insights
A three-part Insight to Impact series on marketing success driven by better, more actionable insights—covering “insight slop” (bad, uncontextualized research), how to rebuild trust in advertising…
22 Oct 2026 · 57m · 20 chaptersA $1.3 trillion question: the rise of AI media
AI media’s impact on advertising investment, framed as a “$1.3 trillion question.” The episode discusses how AI platforms (AI-native experiences and AI features inside Google/Amazon) may change where…
20 Oct 2026 · 28m · 10 chaptersWhy more strategists are going independent
Independent strategists are increasingly leaving agencies to form small “strategy studios,” driven by reclaiming power, better alignment, and a clearer ability to charge for strategy.
15 Oct 2026 · 41m · 15 chaptersStrategy beyond the ad brief
Strategy beyond the ad brief—how strategists should move upstream to find new “demand spaces” outside existing categories, especially as AI commoditizes execution and category competition drives…
13 Oct 2026 · 36m · 16 chaptersReworking strategy's value proposition
Reworking strategy’s value proposition—how strategists prove business impact, move upstream, and rethink pricing and credibility (including evidence vs intuition and timeless vs temporary principles).
8 Oct 2026 · 36m · 11 chaptersIs AI a strategist's friend or foe?
AI is reshaping marketing strategy, increasing workflow use but also anxiety that AI will commoditize or replace strategists.
6 Oct 2026 · 38m · 15 chaptersThe hidden powers of out of home media
The episode explains “signaling” in advertising—how out-of-home (OOH) media choice communicates subconscious brand cues like quality, financial strength, confidence, and social proof.
1 Oct 2026 · 37m · 13 chaptersThe 'vanilla imperative': Why American ads play it so safe
Why U.S. advertising is “carefully bland” (“vanilla imperative”)—argued as a strategic, legal, and market-share necessity in a fragmented, ideologically polarized America rather than creative failure.
29 Sep 2026 · 33m · 13 chaptersVideo: B2B marketing's secret superpower
This episode argues that B2B marketing’s “secret superpower” is video, especially when it’s the lead channel, because B2B buying decisions are made by groups (often 10–20+ stakeholders).
24 Sep 2026 · 30m · 15 chaptersMarketing in the K-shaped economy
Marketing in the “K-shaped economy,” where affluent consumers keep spending on premium products while middle- and lower-income consumers cut discretionary spend and rely more on credit/BnP services.
22 Sep 2026 · 31m · 11 chaptersBigger isn't always better for creator strategy
Klook’s creator strategy argues that “bigger” creators aren’t always better; micro/nano creators plus creator tools and community drive better sales outcomes than chasing virality.
17 Sep 2026 · 26m · 12 chaptersHow Boots is operationalizing creative effectiveness
Boots (UK pharmacy chain) pilot to reconnect creative and media measurement by operationalizing “creative observability” and attention/emotion-based creative effectiveness signals alongside media…
15 Sep 2026 · 40m · 14 chaptersThe psychological 'pause' reshaping the customer journey
The episode discusses Mindscope and TikTok’s research “Alchemy of Consideration,” arguing that the psychological “pause” before purchase is deliberate self-regulation, not uncertainty.
10 Sep 2026 · 37m · 12 chaptersUnderstanding 'Future Demand' with James Hurman
Future Demand argues brand building creates “future demand” by warming people who are out of market, while performance marketing captures “current demand.” The episode traces the idea from 2021 work…
8 Sep 2026 · 40m · 12 chaptersThe Effective CMO: Instacart's Laura Jones returns
Laura Jones, CMO of Instacart, explains how Instacart built a consistent brand strategy, unified brand and performance budgets, created an in-house creative agency, improved full-funnel measurement,…
3 Sep 2026 · 24m · 14 chaptersThe multiplier effect of creativity
Creativity as the driver of the “multiplier effect” in marketing—how creative quality and media planning together build future demand, change behavior, and improve profitability.
1 Sep 2026 · 53m · 19 chaptersRevisiting 'How Brands Grow' with Byron Sharp
Byron Sharp (Ehrenberg-Bass Institute) revisits How Brands Grow, explaining evidence-based “laws” of brand growth centered on mental and physical availability, and discusses applying them in today’s…
27 Aug 2026 · 47m · 20 chaptersThe Effective CMO: Procter & Gamble's Marc Pritchard
Marc Pritchard, P&G Chief Brand Officer, explains “marketing effectiveness” as brand-driven growth and value, using a “five-fecta” of market growth, market share, users, sales, and profit.
25 Aug 2026 · 39m · 15 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy