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- The WARC Podcast
32 episodes
The WARC Podcast, page 2
by WARC · English
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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Emerging themes in creative effectiveness
WALK’s Effie Insights report highlights themes from this year’s Cannes Lions Creative Effectiveness winners, explaining how creative work was judged for measurable brand impact and what entrants can…
20 Aug 2026 · 17m · 12 chaptersAgentic AI and the new delegation of consumer choice
How agentic AI delegates consumer choice, reshaping the customer journey and marketing; includes a four-modes framework (brand-to-consumer, consumer-to-consumer, agent-to-consumer, agent-to-agent)…
18 Aug 2026 · 39m · 14 chaptersSocial media, creators and the 'twin pace' brand
WALK’s PACE Principle 2.0 episode on social-first, creator-led marketing in Asia—arguing brands must run “two paces” (short-term performance + long-term brand building) and avoid treating…
13 Aug 2026 · 32m · 14 chaptersWho murdered Madison Avenue?
The economics behind the ad industry’s decline—how agency workloads rose while fees and staffing fell, and why the “murder” is driven by holding companies, procurement, and risk-averse CMOs rather…
11 Aug 2026 · 45m · 15 chaptersBeyond vibes: Creator strategies to drive real effectiveness
Creator marketing effectiveness, using System 1/TikTok/WPP Media research to replace “vibes” with measurable brand-memory outcomes and better creator selection/briefing.
6 Aug 2026 · 37m · 13 chaptersThe Effective CMO: Uber's Lucinda Barlow
How Uber’s Head of International Marketing, Lucinda Barlow, defines “brave” marketing in an AI-disruption era—arguing for smart risk-taking, evidence-based marketing effectiveness, and translating…
4 Aug 2026 · 33m · 10 chaptersThe great divide: how to overcome marketing silos
How to overcome marketing silos and achieve the “multiplier effect” by integrating brand and performance marketing—especially through unified customer views, shared vocabulary/KPIs, and integrated…
30 Jul 2026 · 45m · 14 chaptersAttention is the new architecture for AI visibility
How “attention” drives brand memory and AI/LLM visibility, and why low-retention short-form can cause “visibility starvation” and misattribution in AI answers.
28 Jul 2026 · 30m · 12 chapters