SheerLuxe Founder Georgie Coleridge Cole | The BEST Way to Pack for Your Summer Holiday

0:00You're listening to Travel Secrets with Tanya Rose, the podcast that shares wisdom for fellow world for partnering with Travel Secrets, the podcast. Today, my guest is the fabulous Georgie Coleridge-Cole, founder of Sheerlux, which is the number one fashion and lifestyle digital platform. When we met earlier, I told you it was my guilty pleasure, but it's not a guilty pleasure. It's an absolute pleasure. I go onto it all day, every day, and I just think it is fantastic. You have hundreds of thousands of subscribers and listeners. You have now got a Middle East edition and company. You have a podcast, a branding agency.

1:04You are just amazing. I'm such a huge fan. And from fashion weeks to holidays, I'm sure you have some amazing travel secrets. So welcome, lovely Georgie. Thank you. Thank you. Gosh, what a generous intro from somebody like you. Well, the feeling is Mutual and thank you for having me I'm delighted to be here I think probably I've been so busy working for the last 18 years that my travel secrets might not be as exciting as you'd hope but let's see I'm sure they will be and actually before we go into them perhaps you can tell us a bit about yourself and how travel has impacted but also your business life because I'm sure most of our listeners and people who watch know about Shear Lux but just in case they don't just tell Tell us about yourself and how travel has impacted you.

1:52Well, I started Shillux in 2007, we just turned 18. And I was not quite fresh out of Edinburgh University, studied French, briefed into Coty, then at Savills, which was not for me. And that was really the catalyst to start Shillux as a director of online retailers. As the years have gone on, the directory, which we started with, was phased out in place of content. the mission was always to connect people with the best brands, products, services, women, people out there. And that mission is really the same. What I always say is that the mission is the same, but the means via which we connect has changed as the digital landscape has evolved.

2:35So what started as a website and a newsletter is now Instagram, TikTok, soon to be read, China's answer to TikTok podcasts we were one of the first if not the first sort of publisher in our space in this country to podcast um YouTube a community so peer-to-peer sharing of information what have I missed it's amazing though it has and actually I can't believe it's that long ago you were such uh I mean you saw things before anyone else did it's amazing yeah very well very very foresighted but was it I mean probably youth and when I started my business I think well people say oh you know you did something before anyone else did you know representing hotels and I said but I love travel I love hotels and I was young I didn't think about it I just thought this has got to be done and just do it you're fearless almost aren't you yeah I mean I think I've said many times I was ambitious my favorite film was Working Girl I wanted a career and I was hungry and so I sort of felt the short answer is the quickest way to take control of that was to sort of do it myself I love the idea of working in magazines um gotten intern at um Vogue House like so many and and yeah thought that there might be other ways to skin a cat the cat and and thought I would do it myself I was always someone that people would ask recommendations for and um I suppose it was sort of putting that together with the ambition that that well it's been a huge success and I'm I can't wait to see what's next for you because I'm sure there's some wonderful things and you've just opened in the Middle East haven't you yeah just over well we launched the site in October 23 so just before um the war broke out in that region uh so we had had a pretty gentle start but yes i mean my first trip to the mili was i think april may 23 um my father actually lived in hong kong when i was a child so ironically i flew through the old dubai airport um on emirates when it launched many many many times I've never left the airport.

4:53So my first trip out of the airport, yeah, was in May 23. And I was just fascinated by what I was reading about the region, about the growth in the region, about the changes, changes for women, the growth of e-commerce, sort of lack of growth in publishing or in digital, which is sort of quite nascent versus where we are here. And curiosity got the better for me. I did study, as I said many times, I studied Islam. I went to Edinburgh University and did French and studied Islam for two years. So I think, you know, there was an interest there. Absolutely. And also it's so exciting what's going on.

5:32I'm sure we'll talk about that when we get into the travel secrets because I don't know that much about what's going on in Saudi, which I'm absolutely fascinated by. But did travel impact you as a child? You said your father lived in Hong Kong. Did you travel a lot? I traveled a lot to see him. My parents were divorced, both remarried. my father moved to Hong Kong when I was 10. I wouldn't say I traveled hugely before that. We went to Cornwall every summer to a little bungalow that my grandparents bought when my mother was a child and is still there. Should probably be knocked down now. It's got about enough hot water for one bath.

6:09But anyway, fond memories of Harlan Bay and I spent every summer there um my father moved Hong Kong as I said when I was 10 and now from the age of 10 started flying to see him so I went every unaccompanied minor yeah with a pass around my neck and my mother I mean my eldest child is 14 then 12 and 8 and my mother age sort of 10 11 would put me on a plane by myself I don't quite know how she did it and and people always used to say you're so brave and I sort of didn't think anything of it. But they were probably so kind and looking for, looked after you so wonderfully. Oh, it was great. I mean, I got upgraded all the time.

6:51I think it gave me a taste for the finer things in life. I often flew, no joke, often flew business class. Really? Because Emirates, so I started flying Cafe Pacific and then Emirates launched. And they were the first airline with TVs and economy. And anyway, they were great. They really looked after you, but they often upgraded. Oh, how lovely. Unaccompanied minors. And, yeah, I sort of didn't really occur to me that it was, you know, really quite little to fly 14 hours and change planes on your own. So I spent, yeah, I spent a lot of time in Hong Kong. He lived there until 97 and then he moved to Thailand and then eventually back.

7:31But I spent every other Christmas, every other Easter and part of the summer there. And I guess it gave me a taste of expat life. I was never a true expat because there were the children who lived there full time. I was sort of quite part time. But I loved Asia and I loved the humidity and I loved when the doors of the plane opened and it used to hit me. I'm terrible for my hair, but I loved it. And I loved the food and I loved the markets. and my husband and I actually always planned to move to Asia. We wanted to move to Singapore. But actually I started Shailux and then that was really the end of that.

8:17Well, we look after the peninsula in Hong Kong, which as you know is the most wonderful hotel. So I think you need to go back to Hong Kong and take your family with you. I do. I do. I would love that. I've stayed at the peninsula in New York. Yep. Lovely. They've just redone that. Totally redone. Have they? Yeah, and they've just relaunched their rooftop bar as pen top. It's fantastic. So you can sit outside with the heating. There is a great, we had a very special trip there just after my second was born. And we had a few challenges and it was, I really needed a break. And we left him quite little and my daughter behind and went to the peninsula at Christmas.

8:55And it was just magic. It was total magic. I have such fun memories. and I have to tell you a very funny story is that my husband, I went to the gym, my husband went to the spa and he came back and he said, I've just, I've just, I think I've just shared a hot tub with John Travolta. Really? And he said, yeah, Wainey. He said he's got a plane and he spends a time in Miami and he's here, he's in the movie, but he asked me what I did and I asked him what he did and he said he was in the movie business. anyway the next day I said to the girl I was like is George Walton she went like I can't possibly confirm or deny anyway it was then he was on some show in New York and we were like oh that's brilliant I have very very fond memories of that he taught it's sort of a bit like home alone vibes yeah it is and it's a great location yes 55th great really great location you can walk everywhere.

9:53Let's get into your travel secrets. What is the number one destination that you think everyone should go to once in their lifetime? I feel like I'm just coming through the constraints of travel with young children. Somebody messaged me on Instagram yesterday and said, I've got a 13 year old and 15 year old and we usually go to a hotel for our summer holiday and stay there. But I'm thinking for the first time of breaking it up and going to a few places but feeling a bit stressed about it, would you recommend it? And my answer was yes, yes, yes. We suddenly feel sort of freed of the constraints of a hotel and a kids club.

10:35And, you know, I'm actually, I'm bored of that. I don't love sunbathing, sitting around a pool, kind of counting the hours until the next meal or whatever. So I would love to say I've discovered more of the world than I have. I did recently go, I say recently, three years ago for the first time, I think, to the one and only Palmyra in Corbo. And I have a great, great girlfriend who has become a great friend in the last sort of five years, six years. And I sat once and she's very well traveled. And I said, you know, on my bucket list is the one and only Palmyra. And I wanted to go there for my honeymoon.

11:14And the spreadsheet said no. and um she was like oh we go there every year you must come with us so anyway we went I think three summers ago for the first time and for me as somebody who works a lot that time difference is quite liberating yeah because you wake up the UK up and by sort of lunchtime everyone's clocked off so you then have freedom whereas you go to europe on holiday that are a couple of couple of hours and you know you're going to dinner and you're still working and it's not very and getting children to bed and and and so going that way is quite liberating i think when you work yeah um and i think just the remoteness of it i mean they say so it's it's cabo baja california not Mexico proper but anyway I fell for it I fell for Mexico I just stood on the beach and felt so remote and the only place I liken it to is Cocoa Island of the Maldives that I went to many many years ago on my baby moon of my second and that was real Robinson Crusade you know I looked around and there was nothing um but to me yeah the one and only Palmyra is a really special place it did not disappoint and you know it's really the following year well it's really interesting i haven't been to that hotel but so many people love it and actually so many people who've been on this podcast love mexico and i feel like i'm really missing out not being i haven't i've never been to mexico city i've never been to and we also look after char and char has just opened a new wellness resort in mexico so alejandro keeps saying to me when are you coming when are coming so I'm like yeah I am definitely going there this year and I'm going to go to Mexico City as well I can then go to one and only one and only as well I will do so well we did first year we did Palmeir and then uh road trip Cali road trip um and then the following year we flew to Mexico City first and had a couple of days there and felt very safe yeah um ended up on a on a canal that is not the Venice of Mexico that I thought it was.

13:33When we saw a lot of stray dogs swimming around, I was like, ah, I think we got this wrong. Anyway, very funny story about us running out of phone and credit and being stranded in quite an edgy part of Mexico. Were you scared? We actually laughed because I was with a girlfriend who runs quite a big business. I was like, we are grown-up independent women. We can talk this now. We're going to be okay. it's daylight anyway we'd we'd split up to get two taxis to a train i was like let's mix it up these children are spoiled let's get the train back to mexico city anyway we got in two ubers one went to one stage one went to another and then our phones died and we had no money we had nothing we didn't speak any spanish what my gcsc i was like is there a ticket machine with apple No, I mean, we were either going to cry.

14:27I was like, let's get a grip. We're going to get through this, Tash. And the children were all panicking. Anyway, we stood by this train and we were like, do we get on? Do we get on? Where's it going? Where's it going? Anyway, I was like, let's get on the train. Let's get on the train. I was like, we're going to laugh about this at some point. We got on the train and the train pulled up to the next stop and just through the doors. I could see our husbands and the other half of the children. Anyway, we said, you don't do that. No. But it's wonderful, Mexico City. It's alive. There's this aroma district, I think it's called.

14:58And I agree with you in answer to your question of your person who DM'd you. Once you get to those sort of ages, do travel. Take them. Do a road trip in America. Do whatever those horse riding holidays are called. Ranch holidays. Ranch holidays. I'm really excited for that stage of life. There's, you know, Lapland, UK. Yes, yeah, which is amazing. Which is amazing. I was reading an article with the founder of that. It's a husband and wife team and I think they have four sons, I think. And he wrote about how much they loved to travel with their children now they were older. And we're really ready for that.

15:38We're just planning a trip to Japan next year. and last summer we did a boat and then a road trip, sort of Croatia, Italy road trip. And yeah, moving around and exploring. We're done with sort of sitting by too many pools. Well, any advice you need, give me a call. I will. I'll be here. I will. Let's go on to the next terrible secret. What is your most overrated travel experience or underrated?

16:11overrated oh gosh overrated um i i don't want to be that person i'm not a great fan of the english seaside i'm gonna go to hell for saying that but you grew up in Cornwall I did I did and I just came back from Jersey um thing my one of my greatest friends in the world and she said come back in the summer when you said yeah I said well I said you know me she said yeah I said I know you hate an English beach and a sandy sandwich and I'm not a great lie on the beach no I'm not great with sand a walk lovely lying on a beach in the sand getting wet just yeah and also in England it might not be wonderful weather doesn't really do the English English seaside just doesn't really do it for me and I know when the sun shines it's lovely but when your holiday time is quite precious I'd sort of rather have an 80 % chance of good weather than 20.

17:31Yeah, I think when you're working as hard as you are and actually that family time is quite precious as well, isn't it? You want to make sure that you're going somewhere you want to go to. Yeah, and I really, really have a big place in my heart for the Padstow side of Cornwall. As I said, I spend every summer there. but the traffic to get there and the people and you know I don't know I think holiday time is precious I also think just try not to compromise I always push yourself to just to go somewhere slightly different you know because it being just disappointing get getting on holiday you know my husband will sometimes say, should you go to that hotel or that one?

18:18And I'm like, let's go to that one. He's like, well, I don't know why I even ask you. But it's your holiday. It's so worth it being great. It's so shit when you get somewhere and you... And you're disappointed. And you sort of level down and load up, which like I know sounds sort of crazily privileged and we're all worth everything on our means. But I do think push yourself. I'd rather go for less time and stay somewhere really nice i'd rather go to heckfield for one night yeah than than a pub for three you know and really really enjoy it that's my kind of approach underrated i don't know if it's underrated but i'm going to tell you that my husband grew up sailing and i'm really not into sailing my father lived in hong kong as i said when i was a teenager and had a junk which was great fun um you know those big big wonderful yeah and we had endless fun on those but sails flapping around not doesn't really do it for me um and my husband grew up sailing on on a sort of very modest boat but having very happy times like i had in cornwall and he has been trying to get me to the sailing holiday for years and I have resisted.

19:40And we've been on the odd, what are they called, kayak or a wooden, not a kayak, a dinghy or a something in a somewhere. But it's not for you. You know, just out and back for an hour and I'm like, healing gives me the edge, blah, blah, blah. And so I resisted and resisted. And in a moment of weakness, I agreed to go on a catamaran holiday last summer. And it is like a sort of floating caravan, but it was the best holiday ever. And no one can quite believe that I loved it as much as I did. but the freedom and the luxury of so little to do but there always being something to do and it never being too hot because you're on the water never having to queue anywhere Where was it?

20:39Croatia It's the best way to do Croatia We're going again this year We're going for two weeks this year And we're actually doing a week on a cat and a week on a monohull so I'm going on us anyway have you got a crew a very wise friend of mine said to me when you go somewhere you love always do it twice because the second time you've had value from it long before you go you know you can hope something's wonderful and then it can be really disappointing or a bit tired or the food's crap or the what you know but when you've gone somewhere and you've loved it and then you book and you're going back.

21:21You'll have that anticipation again. The excitement is huge. Go back a third time, which we did once to a hotel in Mauritius and you start to find fault with it, I think. So I always thought that was really, really good advice. Our mutual friend, Shini, has just come back from Egypt. She hired a boat to go up the Nile and she said it was incredible. I mean, that's not a sailing holiday. So your husband wouldn't think it was water, but it's water. and an amazing way to do Egypt. So she's very much put that on my bucket list today. Something to be thinking of. What is your most unexpected travel experience?

22:01I think your Mexico one was pretty good when you're getting on trains with no money and no phones. No phone, no money. Unexpected. I think probably going to Saudi Arabia for the first time. when we launched shillucks we launched with a six-part series of a day in the life of sort of leading women it was supposed to be in dubai initially so our approach was for shillucks middle east would sort of start with dubai middle east light get our head around the region a bit because it was totally new to me and then we would work out how to pivot into saudi everyone said you you know, Saudi's the wild card.

22:43Saudi's not the wild card. Saudi is on.

22:48And so we set off to film this series with six leading women in, well, we thought were Dubai. A week before we were two to go, we were having a briefing call with one of them. She's called Yara al-Namla and she's sort of one of the darlings of Saudi. She was the first woman in the stadium and she's literally in her early 20s and an entrepreneur and huge following and heaven. And about a week before, my PA at the time was on the phone to her team and they said, well, of course, Yara's in Riyadh. And I was like, okay, Jess. Change of plan. Slightly missed that one. And they said, well, that's fine.

23:26It's absolutely fine. We'll get you a visa sorted. And I was like, okay. And I went to Eloise, our director of videographer, and I said, are you okay with this? and I said I wouldn't be suggesting that we go there I've got three children if I didn't think it was safe and and she said actually my cousin worked there for a bit so I think that helped um so no I'm up for it anyway we we did this crazy filming scheduling scheduling of these six women so sort of filming 14 hours a day every day for anyway one day we flew we got up at 4am to fly into Riyadh and flew out at 1am, didn't stay the night and got there, I'd say a bit

24:16apprehensive and was just totally blown away with it. It was actually, I think it was Saudi National Day. So it was not a great day to have gone. So a lot was closed. But anyway, we spent the day with Yara and I sort of realized that we're all the same. She's an entrepreneur. I'm an entrepreneur. I mean, she's a lot younger than me. I could be her mother, but you know, we met some of her contacts. And you sort of, I suppose as an understandable, because we're a product of the media that we're fed, but you know, there are a lot of stereotypes in that part of the world and I just met really warm clever yeah beautiful friendly driven free women and I think they say 55 % of all entrepreneur run businesses are run by women that was the last staff that's amazing and we literally spent as I said we didn't stay a night but I came back to London and I said to Elaine he's the managing editor of Shirts Middle East I said we need to go to Saudi quicker and we then went and spent four days in Riyadh came back then went to Jeddah which is awesome very different someone said think of Riyadh as a bit more like New York and think of Jeddah as a bit more like LA right um it's a bit more laid back quite a lot of people live in jeddah and then they'll travel to riyadh you know it's an hour's flight not even but i have just adored this journey and getting to know these people and this whole new world i'm obsessed with it because there's so much going on there and so many new hotels there's that whole red sea area being built neom we keep being approached i'm absolutely desperate to go there i mean they sort of say it's the edge of the world or something but it is it's incredible the colors and the creativity and i was in um catar two weeks ago and we were in a business which is incubating design talent and creativity so this is sort of an interiors department and a fashion department and uh and they said you know we've done the oil we've done the infrastructure we've done the sport and we're now on to sort of creative creativity culture and it really is that phase and they're hugely into art and heritage particularly in Saudi um and my only I really only have good things to say well I'm very happy to hear that because I really do want to go out and you didn't feel unsafe you felt liberated and met great people in fact a girlfriend messaged me yesterday and she said i've got to handle my team getting out i've been advised on this visa what else i need to think about does uh i said nothing nothing so if you want to ring ring i i understand but you know you'll be fine you can wear what you want i don't i i sort of i'm i stay modest but you know you're not covering up you're not wearing a hijab you're not wearing a buyer you're not you know I'm respectful I wouldn't go out and wear a short skirt or something but but you're not actually covered not at not at all not at all I mean not at all and it's funny because the first time I went to Saudi was September 23 and I was there this year and I stood around and I said to a colleague I said I can feel the difference already really in 18 months It's extraordinary.

28:02It's insane. And they're beating their tourism targets for 2030 already. Interesting. Oh, well, I'm going to go. You've put that very much well and truly on my map. And the other place that I've loved in that region that I went to just really recently, one of my favorite places was Doha. Yeah. Which is on the coast. Yeah. Lovely weather. Really interesting architecture.

28:28Obviously shopping. some great resorts as well yeah i really really loved um loved doha so the middle east is very important for your business now i would imagine it's early days but it is it's going well it's it's proven that we can reproduce what we do elsewhere yeah international was never sort of the plan um but yeah my as i always say my curiosity got the better of me and i'm i'm loving it and yeah it has proven that we can reproduce this sort of show luck's model and formula elsewhere um and i've honestly made some incredible friends and yeah i'm loving it well where it'll end up we'll stop i don't know but i had joe malone on the podcast who's a very old friend and she loves living in dubai she's And I said to her, Dubai is not really my place.

29:26And she said, come and stay with me. And I promise you, you will see the Dubai that I know and I see and you will absolutely love it. But there's a Dubai for everybody. It is totally unique to Abu Dhabi, to Kuwait, to Qatar, to Saudi. It's totally unique. It's an international melting pot. There are 10 % Emiratis that live there. But there's a version of Dubai for everyone. Yeah. And I think you have to leave your preconceptions at the door. Well, I did say to her, I'm coming in May. So I'm going to go and stay with her. Yeah. I mean, there's plenty of. Plenty of things to do. Plenty of options.

30:02And plenty of hotels there. Let's go. Do you look after in Dubai? We don't. That's why I'm going to go. Oh, we must. Must, must, must. Exactly. Let's go on to your top travel tip. I know that you are probably, I don't know this, but I would imagine you're an amazing packer because I watch and I told you I listen and watch shillucks all the time and I know that your wardrobe is wonderful and you're very OCD when you go away and you come back and you have to unpack everything so let's just talk about oh my god you do know I'm obsessive with unpacking I mean yeah tell us about your top travel tip well I pack in outfits because otherwise you just go on and on and on I always check luggage I mean I did said I just went to Jersey for two nights three nights three nights two days with my three children anyway i turned up at this girlfriend's house with two giant away suitcases her husband looked at me anyway good god how long are you staying for and i was like with children yeah yes i mean they never ever check about coming from jersey to to london anyway i did they were the most my husband said do you really need those big ones I said it's just so much easier um so I'm I'm a big believer in going with a big suitcase packing for the hold and packing in outfits and I think Anna Bromelow said it once and it stuck with me she's a wonderful stylist and she was fashion director of Tatler many years ago and now I'm at First and Silas and and she talked about focusing on your sort of color palette when you travel so that it's all quite interchangeable i think that's really good advice my color palette's pretty basic so most things are interchangeable but you know are you going black bags shoes and that way or are you going down the white route and then you know what goes with that yeah but i think packing outfits is key i'm a methodical not only do i unpack the minute I get home but and by the way I hate packing so much so do I bloody hate it and doing it at the last minute is so stressful um but I really when I leave somewhere I am an anal packer because I hate unpacking when I get home more than life so I am a methodical packer when I leave so dirty washing is all together rubbish is thrown away receipts are in a pile it's really orderly so you know what you're doing when you get home and then there's things like having a travel wash bag that you know is if you travel a lot it's just done because unpacking a wash bag is a freaking ball it's the worst bit and the charge is all in the same yeah holder that you know you just pick up and put in your bag yeah yeah no i do that i did hear or yes and a list and a list that you always check.

32:59Oh, do you have a list? Yeah. Do you? Oh, yeah. Face mask, earplugs, self-tan. That's very... Always my self-tan at the airport. Packed it once, got to Ibiza, all over my clothes. Oh, no. I did packed in outfits, literally all over my clothes. Oh, no. Exploded. I buy it. I factor it into my cost of travel. I buy a new one at the airport, take in my hand luggage and chuck it before I come home. Very good. I actually heard you say once that when you got home once at one in the morning, you actually unpacked and did your washing because you can't bear it. Can't bear it. At one in the morning. Yeah, that was this summer we got back from Italy, having been away three weeks.

33:41Family five. And yeah, I did. But I did have, I had packed in colored dirty wash. You know, we had five away suitcases and two, if not three, were dirty washing. And I'd put half cut, you know, so straight in. But you didn't wait till the next morning. No, no, no. That is very OCD. My husband was like, he made me promise I wouldn't normally put the children to bed. I sneakily got out of bed. Oh, you are hilarious. Let's go on to food and drink. So food and drink is so important to travel. What do you like eating? Where do you like eating? What do you like drinking? Do you have favorite restaurants?

34:23Let's just talk about food and drink. Oh, food and drink. I love anything Japanese. I mean, I'd eat it. I'd eat it if there was one food type I ate. That would be yours. That would be mine. I would say I do really like to eat contrary to what, you know, and I'm you know I'm not trying to lose weight but I'm quite vain and I watch what I eat and I work out so it's really important to me actually the one I go away that I can exercise because I do really like to eat when I go away um I really I really don't like fried food and oily food and and clean and fresh. I love a breakfast. I'm a real, I'm a sort of front of the day heavy girl.

35:21That's better for you. Better for you. And do you work out before breakfast or? I go to breakfast. I have a lot of, what did a friend say to me? She said, eat. she'd heard some philosophers saying eat not too much many plants or eat little enough to not to not too much many plants or something like that so i actually started having this summer because we were ready for three weeks so this was three weeks of breakfast which sort of the control freak in me thinks things got my genes on until i'm gonna get home um i started actually having tomatoes and rocket and fresh lemon and capers for breakfast um a bit of cheese no no i avoid dairy actually um but so i i'll eat that and i'll eat a good amount and then i will gym in the morning ideally obviously not on a boat but i will get a good you know palmier for example i'd be in the gym for a good hour and a half too oh wow and not not but like quietly doing some emails in between but i love the freedom not to rush it this morning i did half an hour at 7 30 quickly just to get something done so for me that's real freedom and i'll be looking at some emails and watching something and then a bit of cardio but a ways and so that that is if i'm in a hotel or in a resort that's really important to me and then i might play a bit of tennis or something but then i quite I like to be a bit lazy and tick that box and have done it.

36:59But I'm happiest when I've done some exercise and then I feel like I can enjoy it. And what about food and restaurants in London? Do you have favourites in London? I'm a real creature of habit. I heard Nicholas Coleridge say on a podcast once, I think it might have been one, I interviewed him on, he said he was a two-restaurant man. And I thought that was quite me, actually. I am too. I absolutely am. I'm a Jeremy King follower. So whether it was the Caprice or the Wolsey and now the Park. Yeah, love the Wolsey. I'm a real Daphne's, Langan's. I love it because it feels a bit like being back in time.

37:42Soho Muse that has recently launched has been a huge addition to my life because as a Soho House member, I sort of didn't really bother going to quite a lot of the ones in Central London because you can never get a table. And it was very young. They'll be with their laptops all day. And Soho Muse, which is, for those that don't know, is their newest opening. It's sort of for long-standing members or actually a committee. I'm not a long-standing member. Just behind Claridge's. And it's where the old hush was. And I love it. It's got a really nice sort of Chiltern meets Babington kind of vibe. Yeah, it's for people probably a little bit older, but who were original Soho house members who've now grown up and don't really want that.

38:35I don't even bother because it's hard to get a seat and let's be there all day and there's lots of people working. So, I mean, in December, I mean, I virtually was there every day, but it's got a really nice vibe. So that's been a great addition for me. And then I live in southwest London, So there's a little house, Ballum. There's Trinity right by my office, which is owned by the wonderful Michelin star chef, Adam Byatt. Oh, lovely. Who is a dream. They have a Michelin star restaurant on the ground floor and then upstairs, which I really recommend. And then, I mean, you obviously can't beat the River Cafe.