Why Iceland Should Be Your Next Trip | Travel Expert Tom Marchant

6 Jan 2026 · 48 min · 20 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

Travel Secrets Podcast Episode Notes

Podcast Overview Title: Travel Secrets Host: Tanya Rose Description: A podcast sharing wisdom for travellers, featuring well-travelled guests discussing their travel secrets shaped by their unique lifestyles.

Episode Details Episode Title: Why Iceland Should Be Your Next Trip | Travel Expert Tom Marchant Guest: Tom Marchant, co-founder of Black Tomato tour operator Release Date: [Insert Date]

---

Key Highlights

Introduction

  • Tanya introduces Tom Marchant, an esteemed travel expert and co-founder of Black Tomato, an award-winning tour operator.
  • The ethos of Black Tomato revolves around creating travel experiences that evoke specific feelings rather than just visiting destinations.

Tom's Travel Secrets

  1. Number 1 Travel Destination
  2. Iceland is presented as the must-visit destination.
  3. Enchanting, otherworldly landscapes.
  4. Multiple visits (20-25 times) have deepened Tom’s love for the country.
  5. Unique experiences like snorkeling between tectonic plates.
  6. Offers varied experiences year-round—romantic, adventurous, and welcoming culture.
  1. Most Unexpected Travel Experience
  2. Slovenia surprised Tom with its rich culture and breathtaking scenery.
  3. A perfect blend of neighboring countries (Croatia, Italy, Austria).
  4. Activities include white-water rafting and vineyard visits.
  1. Overrated Destination
  2. Mykonos, Greece is deemed overrated by Tom due to its over-tourism and commercialization.
  3. Suggests exploring less crowded islands in Greece instead.
  1. Most Underrated Destination
  2. Belgrade, Serbia stands out for its vibrant culture and hidden bars.
  3. Fascinating historical background.
  4. Unique nightlife experiences.
  1. Best Food & Drink While Traveling
  2. Highlights the importance of local cuisine and food experiences.
  3. Favorite dishes include Indian curry and local street food in India and Ethiopia.
  1. Number 1 Travel Tip
  2. Tip Ahead: Provide tips in advance at hotels or restaurants to receive better service.
  3. Engage with Locals: Early visits to cafes can lead to enriching conversations and local recommendations.
  1. Poignant Memory from a Trip
  2. Reflects on a charitable trip to Morocco after the earthquake, where he and his daughters engaged with local children and contributed toys.
  3. Emphasizes the importance of human connection in travel.
  1. Special Travel Photograph
  2. A photo from the trip to Morocco showing Tom, his family, and local children, symbolizing travel’s impact.

Conclusion

  • Tom expresses his continual quest to discover untouched places and foster connections through travel.
  • Plans to return to Japan for deeper exploration.

---

Key Takeaways

  • Travel is about experiences and feelings, not just destinations.
  • Engaging with local cultures creates lasting memories and connections.
  • Iceland and Chile are highlighted as top travel destinations due to their unique landscapes and experiences.
  • Slovenia and Belgrade offer unexpected adventures and cultural richness.
  • Food plays a crucial role in travel, enhancing the overall experience.
  • Practical travel tips can significantly enhance experiences abroad.

---

Final Thoughts This episode encapsulates the essence of travel as a means of connection, discovery, and personal growth. Tom's insights and experiences inspire listeners to seek authentic journeys rather than just ticking off destinations from a list.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Tom's Travel Journey

1:41 to 6:20

Tom shares his background, experiences, and the origins of Black Tomato.

“I basically like have always been a very kind of curious person, I think.”

The Philosophy of Travel

6:21 to 11:15

Discussion on how feelings shape travel experiences and customer expectations.

“Or someone might ring up and say, I want to go to Namibia.”

Why Visit Iceland

11:16 to 14:00

Tom explains why Iceland is an essential travel destination.

“My dream is to buy a little cabin outside Reykjavik.”

The Allure of Remote Destinations

14:00 to 15:00

Explore the sensory experiences of travel to remote places like Iceland and Chile.

“So that feeling of being totally disconnected somewhere remote that's challenged you from a sensory perspective, like is pervasive through Chile and Iceland.”

Discovering Slovenia's Hidden Gems

15:00 to 16:00

Learn about Slovenia's unique culture and outdoor activities.

“But it was Slovenia because it's so great.”

Underrated Destinations: Belgrade

16:00 to 17:30

Delve into the history and charm of Belgrade as a travel destination.

“In fact, you know, I mean, I don't think it's just because we'd all drunk a lot.”

Mykonos: Overrated or Not?

17:30 to 19:40

Discuss the pros and cons of visiting Mykonos compared to other Greek islands.

“But it has things like all these hidden bars and tower blocks.”

Living Like James Bond: Unique Travel Experiences

19:40 to 22:10

Uncover the exclusive travel experiences inspired by the Bond franchise.

“Sorry, it's a first world problem, but I just think when I hear people like Mykonos, I'm like...”

The Influence of Food in Travel

22:10 to 23:30

Discover how food experiences enhance travel memories.

“And we use insights and access also in places to create these experiences that were unique to us.”

Memorable Dining Experiences Around the World

23:30 to 28:00

Hear about unforgettable meals and cultural influences on cuisine during travels.

“And did you go to places abroad as well where they have filmed?”
Show all 20 chapters

Exploring Parisian Culinary Memories

28:00 to 29:50

Discover the nostalgic connection between food and family memories in Paris.

“And there's this whole, there's a plaque on in Bankman where Greaves lived.”

New York Living and Local Finds

29:50 to 32:50

Learn about the vibrant neighborhoods and unique bars of New York City.

“bit of a cliche it's the people that make the places but I think it is but it does it really And when you lived in New York, where did you live and did you go to, did you eat out all the time?”

Travel Tips from a Seasoned Explorer

32:50 to 35:30

Gain valuable tips on how to enhance your travel experiences.

“So the first one is if you're staying in a place where you're going to be for a while, be it a hotel or private property where you work with people, I'm always like tip ahead.”

Nashville's Musical Charm

35:30 to 37:55

Uncover the spontaneous music culture of Nashville and its lively atmosphere.

“I mean, when we moved to, when my wife and I moved to Los Angeles, she was pregnant and we had our dog and we put all our stuff in the store which we shipped and we just got in a car and drove across the states.”

Poignant Travel Experiences and Connections

37:55 to 42:07

Reflect on meaningful travel experiences, family connections, and humanitarian efforts.

“It's a really dirty car park, but it was this idea that I felt I was somewhere so different.”

The Heart of Travel: Connection

42:07 to 43:13

Travel should focus on connecting with people and communities.

Meaningful Travel Experiences

43:18 to 44:24

Traveling enriches experiences when you engage with local cultures.

Looking Ahead: Japan and Black Tomato's Vision

44:27 to 45:24

Tom shares his future travel plans and the ethos of Black Tomato.

“And before I let you go, what's next for Tom?”

Family Travel and Screen Time

45:25 to 46:18

The importance of family travel and reducing screen time for children.

“and just, you know, really focusing on a lot of the family stuff we do.”

Invitation to Iceland

46:20 to 46:44

The host feels inspired to visit Iceland after Tom's recommendations.

“I am now going to go to Iceland, which I have never been to.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:03Welcome to Travel Secrets with me, Tanya Rose, the podcast sharing wisdom for fellow travelers. Each week, I ask my guests to reveal their six travel secrets and the holidays and adventures that surround them. I would just like to say thank you to Mason Rose, the sales and communication agency that represents some of the finest hotels around the world for partnering with Travel Secrets, the podcast.

0:33Today, my guest is my lovely friend, Tom Marchant, co-founder of award-winning Black Tomato Tour Operator, founded 20 years ago, I think it is now. 20 years. With your two friends. I can't believe it. I can't either. That long ago. Amazing. Amazing. do you? The ethos of Black Tomato is to find out how you want your clients to feel, which I just adore. You're on many boards. You're a thought leader in the travel industry. You've been nominated or even, I think, awarded as top speaker on travel. Something like that. Something amazing like that. And in 2024, Black Tomato was voted best tour operator.

1:14You have your own new podcast. And there is nobody I know that knows about travel more than you do. So I'm feeling a little intimidated because usually I'm the one that knows more about travel. Well, no pressure then. No pressure. Welcome, welcome. Thank you so much for having me on, Tanya. It's a delight to be here. It's so lovely to see you. And before we get into the travel secrets, perhaps you can just tell us a bit about yourself and how travel has impacted the person you've become before Black Tomato and then how Black Tomato came about. I basically like have always been a very kind of curious person, I think.

1:46And that's what sort of was the seed of getting into travel. so I grew up in Birmingham the accent doesn't necessarily give that away but yeah my mother's from Finland and she trained as a nurse in Finland and then worked in Sweden and came to the UK and met my dad in Worcestershire and we sort of grew up there but both my mum being a traveller and my dad coming from a very kind of creative at times of bohemian family we had lots of trips both in the UK around Europe growing up and I think they just planted a seed in me that the joy of travel was something that you should run towards. And as I grew up, my father was an entrepreneur.

2:23So I got to kind of see the highs and the lows and the highs that he went on. But that planted in me this desire to want to do something for myself. I didn't know what it was at the time. But I do remember my father going away on lots of business trips and coming back from the far flung corners of the earth with these stories, whether it's about Hong Kong or Japan or coming back with things from America and America just being big and bright and bold and just my eyes on stalks the whole time at these stories. And then after school, I was at university. And when I was at university, I met my now business partner, James Merritt.

2:57And we just bonded over a love of sport and travel. And then it was at uni where we just, every kind of spare holiday we got, we would take off on adventures. Not to like obvious places, but places where we could just go and really kind of lean in and discover a place that we didn't think people would know about. So places like the Philippines and then parts of South America. And all along that way, we were talking to ourselves. His father was an entrepreneur as well. And we said, we should do something together one day. And that's where really kind of the idea of Black Tomatoes started. And then post-university, we both went and worked jobs in the corporate world for a while, not because we wanted to do that, but rather because we wanted to get some commercial experience.

3:39Business experience. Yeah, although I was seconded to Warner Music for most of it, so I wouldn't really call that classic business experience. But yeah, that was the journey we took. It was a long journey, but always rooted in curiosity. And I sort of apply that to pretty much every aspect of my life. But I was lucky to have a family that would encourage us to kind of explore, not crazy wild holidays all around the world, but just to really, really look around you, both at home and away and get excited about the differences and the alternative views of things and how it would make you feel. And so much of what I do now, I kind of quite often go back to, that's how I felt when I was young.

4:20So there's almost like a childlike nature that's fueling a lot of what we do. Well, that's also this whole philosophy and ethos of how do you want, you say to your clients, how do you want to feel? Yeah. I mean, look, when we started the company, it was very much on an insight we had, which was we didn't know where we wanted to go, but we knew how we wanted to feel. And at the time, the travel landscape was full of brochures and static websites, all perfectly nice, but it was just long lists of destinations, some activities, but nothing that would really tell you what that was going to give to you or how you'd feel from it.

4:54And James and I had been on an adventure through Brazil, and we'd been in the Pantanal, sort of the central area of Brazil, It's bigger than the Amazon, like half the size of France. And we'd spend a week like trekking through jungles, sleeping in these little huts with snakes up in the eaves. You know, I got chased out of a lake by a caiman. You know, we were on horseback riding through lined sort of avenues of trees full of killer bees. It was this crazy experience. And it was at the end of that week, we were sat there having a cold beer one night, you know, fending the mozzies off. And we just said, this is the stuff we want to keep doing.

5:30And how would we do this? and how would we find these, what in those days was quite unusual were these experiences, because no one really talked about experiences in those days. So yeah, the root of Black Tomato was about feeling. And even when we launched our website, which was, well, in these days, it'd be a terrible way to do it. We didn't actually categorize anything by destinations. It was all, the first website was all about lists of feelings and the experience you could have to meet that feeling. So that has been the, if you like, the fire that's been burning underneath us since we started 20 years ago but it's still very much the thing that drives us it's this pursuit of feeling um and helping people understand that will take them to places where they're gonna maybe have certain feelings or have feelings they're not expecting but ultimately recognize that that's the power that really moves us to travel well it's really interesting because I left my office this afternoon to come to interview you and two of the girls in my office had done their honeymoons through you and you know that's just a honeymoon yeah but it is how do you want to feel it is and it's um I just think with travel for a long time it's almost been we've been pushed down a road of like this is how you should approach it and so it was very perfunctory for a while it was like it needs to have this accommodation it needs to have these facilities these amenities but you could have a dozen hotels that have sort of the same thing but all of them could have a very different vibe to how it makes you feel you know you could have someone ring you and say, I want to go and do a safari in this place.

6:56Or someone might ring up and say, I want to go to Namibia. And if they speak to Namibia specialists, that person will say, well, I'll sell Namibia because I want to sell Namibia. But if you dig into that, what are you really looking for? It's like, well, I want to kind of feel overwhelmed by the sheer amount of animals I'm going to see. Well, Namibia wouldn't be perfect for that. It's very different. It's otherworldly, and it's more rare to see animals, but it gives you a different feeling. so then it just then then you start digging into what's important beyond the obvious and then you'll find a different place that meets the safari so it's it's a it's a cliche term it gets trotted out a lot but it's also it's a bit like travel therapy so we ask the questions of people that sometimes they haven't even asked themselves and you just pull on that thread a bit and so having done that people start approaching the world or thinking about in a slightly different way and that then parlays into great experiences.

7:47Well I'm going to ask you your travel secrets now and I'm sure we'll hear much more about some experiences and things that you've organized for people but what's the number one destination you think everyone should go to once in their lifetime? I promise I won't deter every question but it's kind of split but they both have a very similar feel. So the first one is Iceland. I think everyone thinks I work for the Icelandic tourist board because I talk about it so much. I've been there so many times, you know, 20, 25 times. It is hands down for me, the most enchanting, different, otherworldly, ethereal place on the planet.

8:24And it has everything that you could want for a trip, but for different reasons. So yeah, I first sort of fell in love with Iceland right at the start of Black Tomato when we were doing research trips. And we went over there and we then, we were introduced by my fixer to this, what's very well known now, this crack called the Sulfur Crack, which is a fissure between two tectonic plates in a lake just outside Reykjavik about an hour. And you could dive down, snorkel or scuba dive between this crack where the water is clearer than water in the mold. I think it's the clearest water in the world. You have to wear dry suits because it's very cold.

8:59But you can literally go down and put one hand on the Eurasian plate and one hand on the Americana plate and sort of like be holding the world apart. And it was this incredible experience and we normally knew about it. We started talking about it and it just introduced Iceland to a lot of people. And then over the years, just the sheer variety. So I like Iceland at any time of the year. So I love it in the summer months when it's perpetual light. I love it in the winter months when it's dark, but it's moody and it's atmospheric and it's cozy. And I like how the landscape can change in an hour because of the weather patterns.

9:31You can go for adventure. It's really romantic. When I was living in New York and my now wife was living in London, we'd meet in Iceland for weekends. Oh, really? And it just has everything. And then on top of all of that, the people are just incredible people. So welcoming, so hospitable, but also have a real kind of sense of self and pride of their culture and their history. And you've got these great guides who are all friends of mine now, who I'll go and spend time with. them, they just tell these folk stories that their mothers would tell them about, where the trolls live and coming. And every time I go, there's something new to discover.

10:08And I think, I won't talk about Iceland forever, but I think there's a thing at the moment which is like, oh, Iceland, it's over tourism. It's sort of, you see these beautiful pictures of it, but when you turn up, there's a hundred coaches and everyone's clean. And there is a bit of that on some of the classic areas, but the thing about Iceland, it's vast. And there are so many areas you can go to that you don't feel like that. I mean, I was there earlier in the year I went with a journalist from fortune who was doing a profile piece on I mean the company and we just went off to explore some new places and we went off to this area called smoke valley which I've been so I hadn't been to before and it was up in the hinterland and you just got out this the car walks across and as you're coming across the valley you'd see smoke rising all these natural hot springs just dug into this valley that was remote and just there's nothing like it and so I we've never had a client come back who said yeah I've had a client I want to go back.

10:58The food is amazing. The art and the culture. You've got great musicians go out there. Damon Albarn has a place out there and goes and records. Sigur Rós, which is one of my favorite bands, they have their studio and they have, I think, wife has this perfume. Everyone knows everyone, but in a really kind of understated way. So it's beautiful. My dream is to buy a little cabin outside Reykjavik. It's kind of a three bed cabin with a sauna and just go for adventures, take my daughters there. Off-grid. So Iceland, you know, and that's pretty obvious. And then the other one which has similarities is Chile.

11:38So growing up, I'd always been, I love starts, and I'd always been fascinated by the Atacama Desert. And the whole time Black Tomatoes, I've got to get to Chile. We've got great fixes in Chile. We have people go to Chile. And I still hadn't got there. And then I went three years ago and I did a trip that we flew into Santiago, then flew south and to a little town called Cochrane, which we took a bus to, which is the gateway to the Southern Patagonia National Park. And Patagonia obviously goes across Argentina and Chile and the north of Patagonia. It's remote, but it's more populated from tourism.

12:14The Southern Patagonia National Park is empty. And that's the one in Chile. And it's where Doug Tompkins, who founded the North Face Esprit, he for years had been building a conservation area down there to just protect this environment. And he sadly died in a kayaking accident a number of years ago. And he'd built this lodge, which was a research center. So for the wildlife and for understanding the area better. And his wife, and it was a charitable foundation, and his wife said, well, actually what we want to do is turn it into um you know a property where people can come and stay and explore and so explorer um won the right state so i went down to explorer's lodge there and i've never had an experience like it because you are you're there and it's miles and miles and miles of valleys of mountains of cobalt blue lakes and there's no one there and i turned up at the lodge and 20 minutes into it i went for a little walk and i saw a puma right which i'm sorry but they're around and then I can only compare it to it sounds cliche but like being dropped in another planet where there's no development and you're just exploring it is as it is and um and what the stars amazing that was that so that's that was the south and then went to the Atacama desert up to the top and blew my mind the Atacama again like ice and otherworldly lunar landscapes you know salt pans with flamingos and the stars, one night we camped out in a canyon and at midnight, a local astronomer came down and walked me and my friend out into the night sky, a couple of chairs down, a couple of whiskeys and she got out a spot of pen and the stars, and she just put, it's like being in a classroom, it was pointing.

13:57Oh really, the seven sisters and you plush it. Yeah, and then you were watching it move slowly. So that feeling of being totally disconnected somewhere remote that's challenged you from a sensory perspective, like is pervasive through Chile and Iceland. Well, it's all about experiences for you. And actually, it's so funny when I listen to so many people being interviewed, they all talk about authenticity, which I actually think is a really annoying word now because everyone's talking about authenticity. But these are so authentic because you are literally with no one in the really amazing places.

14:29And that's why I love cities. I love everything. But that definitely is a big draw for me. Probably is like a lot of travel is often like it's an antidote to what you have day to day. And so if you're living in cities and in this sort of overwhelmed, constantly connected life, going to places that feel so elemental and so moment in time and sort of untouched, but where you are, you're marveling at the world and its power, Mother Nature. and Iceland and Chile just have that space and then throw in like the winelands of Chile's amazing wines and there's everything I mean I remember reading the motorcycle diaries and going well I need to do that and it was the Chile part that really stood out and so I'm pleased I've been I'm going back next year and thankfully lots and lots of clients of ours are having that same experience fantastic what's your most unexpected travel experience or place you've been to um I feel bad saying it because it's so great now.

15:24But it was Slovenia because it's so great. I think we've known Slovenia forever. Lake Bled was your screensaver, the church in the middle of Lake Bled. And we just hadn't got around to going. We've been selling it a little bit. And then suddenly in the last four or five years, we just started leaning into it a bit more. And so I went last summer with four mates. We do a trip each year. And I was just blown away by this place, just how it's like this perfect encapsulation of all the countries that border it so it has this melting pot of croatia of italy of austria and but yeah is the stuff that is obviously inherently slovenian and and switzerland and you you'd go it's a small country you can get around easily but lubilana as a as a city has this amazing culture but vibrancy and then within half an hour you can be whitewater rafting in the julian alps um we then went off to birda which is these amazing vineyards drinking Slovenian wines and these little wines for the day.

16:21Are they good, the wines? Very good. Really good. In fact, you know, I mean, I don't think it's just because we'd all drunk a lot. We all ordered cases that then arrived a few months later that some of us have forgotten about. But that's a good sign. The people are great. And then just, just witnessing like just the most picture postcard perfect scenes. And it's like, how do I not know this? And it's so easy to get around. And it's so easy to get there. It's so easy to get there. And so, I'm such a fan and we're seeing that same feedback I think it's just something that always been almost like jumped over you know people are like oh I'll go there but I'm going to go to Italy first or go to Croatia and then when you say it's all there so that was one and the only other one I throw in is underrated but I had the best time is Belgrade so I am about five or maybe seven years ago with a friend always been fascinated by Belgrade its history in terms of what it went through as part of Yugoslavia.

17:19But even going as far back as it's where the Black Hand Gang planned the assassination of Archduke Franz Ferdinand, which basically started World War I. So there's so much that's happened there. But it's this stark but beautiful city. But it has things like all these hidden bars and tower blocks. So there's different stories of why it happened. But in the 90s, when it was Yugoslavia and going through economic and political turmoil, a lot of people didn't want to go out or they couldn't afford it so people started building bars in their flats and they basically became speakeasies and and and they're still today now obviously they're more cultural but it's so many of them are still hidden so you you can go so you can go yeah yeah yeah and they're you know open to anyone but you've had this weekend of just exploring sort of ending up in the stairwell of some strange tenement block going is it up here and then you go up and suddenly be in this incredible spot so it just felt very um very particular place and i and i haven't been back to hotels to stay in belgrade okay not not not i mean i think there was a kimpinski but i can't remember but it just as a place that i think people go belgrade well that's going to be it's war torn and it was um very passionate people i loved it and that was an underrated do you have any overrated places it's really hard i know you don't even have to say no i'll throw it in just because uh i just can't stand mykonos oh really it's not can't stand it that's really unfair i've been to mykonos plenty of times and many years ago which i like i just find maybe it's beautiful in certain parts but i think the recent times i've been it's just been so overrun um it just feels like it's sort of for me because so much has been built there and i think it just almost feels even though it's not it's like a disneyfied version of things so it's not i can't stand it but it's just nominal i mean all the islands around.

19:12I was going to say there are so many beautiful islands in Greece, aren't there? That's it. So I love, I love Greece. I love the Greek islands. Where do you go in Greece? It's like Kefalonia and with Xante last year and Paros. And so there's, I love it, but that place, you know, I've been invited to, can't stand as unfair, but if I get invited to something there, I'm tend to be like, I can't, because the last time I was there, it was like, it was just a bun and I remember flying out of Mykonos in the airport and it was just horrible. Sorry, it's a first world problem, but I just think when I hear people like Mykonos, I'm like...

19:49And especially if it's their first foray into Greece, it's a shame because it is so overpop... Well, it's so popular now, isn't it? It's so popular. And don't get it wrong, there's some great restaurants there. It just feels that it's just not what it was. And knowing what else is around there, I think if you're going to go to that part of the world it's each the right but I would urge people to explore further and the other thing that's wonderful to do in Greece is to take a boat and sail around all of the islands because then you can go into little nooks and grannies and beaches that you can't get to and have your own picnics best way so yeah so it's and yeah because you kind of feel trapped a bit like if you're there so yeah can I ask you about a trip that you did or not a trip but trips you did a few years ago with Eon you did trips to do sort of following James Bond around so tell us a bit about that because that sounds amazing yes but what what was that about so that was that was a really incredible uh opportunity so it was the 60th anniversary of when Dr.

20:53No came out um so they were celebrating Eon was celebrating that so Eon being the producers and guardians or that's changed been out of Bond. And they reached out to us and said, look, we want to do something to kind of mark the 60th anniversary. You've got lots of things going on. They had fantastic events. And they said, but we've never done something with a travel partner. So as we all know, every time a Bond film comes out, the whole world goes, oh, go there because that's where Bond goes. And every travel operator or tours board goes, you know, come and live like Bond. So people kind of profit off it, but without Bond ever going, we're going to endorse and actually see if we can bring it to life.

21:28So Eon had heard that we had a kind of a similar outlook in terms of we're big believers in using cultural platforms to inspire travel. So we've done stuff with Agatha Christie. We've worked with various brands to bring their stuff to life. So they'd heard that we were good at it. So we ended up having a long conversation, which resulted in signing a deal with them where we were going to basically, where we created trips to sort of live like Bond and be inspired by him. And what that meant was we created a whole kind of narrative where people could book a whole trip that kind of took them through Europe, different places, or you could buy sort of snapshot sort of little chunks of it.

22:06But EON opened up their world to us. So we got to spend time with the heads of special effects, with archivists, with Bond girls, with all these people. And we use insights and access also in places to create these experiences that were unique to us. And EON, no one else could do these. definitively bond. So it felt like you were doing something that had the oversight and the guidance and sort of from E.ON. And we were very respectful of the bond proposition. And actually, I was actually quite sort of overwhelmed, slightly intimidated by it because it was such an honor. But at the same time, you were playing with this iconic British brand that everyone knows.

22:49And so it was, you know, we had, you know, we set up, you know, chases down the River Thames. You You could take the boat that was in that. We had, you could access, I think it's Bollinger's, a part of the Bollinger Champagne House, which is only set aside for the Bond family. We were doing stunts. You could have a day doing stunts with Daniel Craig's stuntman, the guy's been in it. You could go, I mean, there was loads. And we'd have things dropped off, pushed into people's doors. And we had original call sheets from the films, put in envelopes, pushed under them. So it was really special. Did they love it?

23:21They loved it. They loved it. And it's still going. And it's a real labor of love. But I think for all the partnerships we've done, you know, that was really special. And did you go to places abroad as well where they have filmed? Yeah, yeah, yeah. So we'd always line up with places. So we were doing stuff in Monaco, in Austria, in Paris, Lake Como. And then we've sort of been looking at other places as well. Well, I've just come back from Istanbul. and I did that walk over the Grand Bazaar you know that Daniel Craig did with the motorbikes it was amazing it's incredible we actually looked really closely at Matera where in the caves which a couple of films but that's a really big scene so we got close to doing that but didn't in the end but it's such a it was such an honour because we got to say you know we're the Bond guys if you like and Barbara Broccoli endorsed everything that was it yeah we did a kick-off event at the Corinthia and they bought in suits of different bombs over the years and dresses warmly actors and lined it all there they brought down one of the original db-5s parked it outside so they really they were so generous and supportive and it was um yeah really special to do let's go on to food and drink food and drink is so important in our lives but also in travel so let's talk about food and drink what do you like eating where do you like eating where's your favorite restaurant bar let's just talk in general about food well in general so growing up i grew up in birmingham which is a has a huge indian and pakistani diaspora so i just love indian food i like that is my favorite food or anything and when i lived in new york for five years i was also angry because you could never find a really good indian curry there which is kind of crazy given that the people there but so i think memories that i have of great most often it's um it's a bit cliche but often it's like the occasion or the people but if i'm thinking about indian food one that always stands to mind and it's more an experience because I can't actually name the place because it's random but I was in India doing a research trip and had a great guide and one day he said so um what do you want to do I said look I just want to go and eat just fantastic tandoor food like what he goes right leave with me so head off on this thing and 20 minutes later he pulled outside the overway I'm like oh I said no that's cool I said I know it's got a great restaurant and he's just thinking that's what I'd want I said no no where would you go where do the locals and he said really I said Yeah.

25:46So we jumped back in, it's on a little rickshaw actually, and went right into the heart of old Delhi, down the streets, kind of like just totally lost. You know, Delhi's like this crazy, like overwhelming sense of smell and noise and people and animals. And we just turned around and there, pulled up outside this hole in the wall. And it's this old tandoor that his mother had taken as a child. It's been there forever. And he said, you sure you went to this? I said, yeah. and so they just did this like tandoori chicken you know i'm just sitting and it was just sat there on this step with him eating this incredible food just out this tiny hole in the wall joint in the depths of old delhi i couldn't find it now but it just stays with me forever and and it's those always things i kind of you know i'll talk about a couple of restaurants a second that are bigger but it's like when i was traveling in ethiopian i spent a lot of time in ethiopia not that i've traveled in ethiopia for a lot but you have these roadside stalls that you stop at and they'd have the injera Ethiopian bread, which when it's good, it's good.

26:44When it's bad, it's like rubber. But I remember turning up and they had this injera bread and it was being served with spaghetti bolognese. I was like, why is this? And then probably much to my embarrassment, well, the Italians were in control here during World War II. Oh, yes, of course they were. So this huge Italian influence. But that's remained to this day. So I remember at this moment, I started having this injera bread with a load of bolognese. It sounds delicious. And it was glorious, you know, with a cold beer. And so it's just these things I sort of, I search out. I mean, on the other side is there are certain, a couple of restaurants in Paris that are really kind of important to me that have memories that mean a lot.

27:24So my father's side, his grandfather was a gallerist. So he ran a gallery in London called the Goupil Gallery, which was in Barclay Square, and was running the one in Paris many years ago. but he kind of dealt art for people like Lautrec and was really good friends with Theo Van Gogh and all this stuff. And so, so we growing up, we'd go on trips to Paris because there was a connection and my dad would grow up, you know, being told about the art. There's, you know, his, his grandfather was best friends with an artist called Greaves, who was the Whistler's protégé. And there's this whole, there's a plaque on in Bankman where Greaves lived.

28:04And there's a whole story about it and parents would take us to to paris and we'd go around galleries and you know the classics like the louvre and muse d 'orce and then it was the first evening there and i was probably about 11 and we went to lacupole and i just remember going into this place which you know this huge you know brasserie bistro but just this sounds and colors and all the pillars that have been painted you know by artists to pay their way over the years and then as i got older recognizing the role that Lacoupole had played in so many of the the the French intelligentsia or artist lives so you had you know Man Ray would go there and when Hemingway was there he'd eat there and all these people and it's been this this constant source so even when I go back to Paris I still like you know it's touristy as well at times but it's just something about it um that that and it's just really great family memories and so it kind of talks to me about my father's side the family's sort of connection it introduced me to just the wonder of big busting restaurants which i sometimes like it's like a scene from a from a film so i so i love that and then there's another place in paris called la fontaine de mars which is a it's a little restaurant like a brasserie um in the seventh and it's under these arches you know red and white check tablecloths it's just it's just idyllic and does these incredible lunches and i've been going there for years so I went with my folks and then as I got older I went there with my now wife and then a couple of years ago I was there with my wife and my kids and my brother and his kids and so it's been this kind of connection that goes through and I'm actually taking my kids to Paris in August my eldest birthday and we're gonna have lunch there so it's just so I think food for me is I love all types of food but it's really kind of rooted in a sense of memory or or meaning and I know it's a bit of a cliche it's the people that make the places but I think it is but it does it really And when you lived in New York, where did you live and did you go to, did you eat out all the time?

30:02I just, I love, I love New York for so many reasons. And I still, I know some people say it's changed. I still think it's got, it's got a boundless energy. New York's always recreating, right? You know, it changed after COVID, but it's, it's rebirthing the whole time. And I go there probably every six weeks, you know, four weeks. Yeah. So, and so when I lived there, I first year to was in the Lower East Side, which is still probably my favorite area. Not necessarily on the weekends when it gets all crazy but the Lower East Side and those blocks getting down to Chinatown full of like great Chinese spots or great dive bars.

30:39And then I was in Brooklyn like most Brits. I kind of went over the bridge and lived in Williamsburg and got a dog and a beard and tattoos. It's great Williamsburg. I love it though. It's so cool. But I remember going there years ago. great bars and I was back there so I ran the New York Marathon in November and I I was there with my family for a week beforehand it's half time they went back and then I had a week before it started and that was and I went and just stayed in Williamsburg and I just spent you know days wandering around these places and it's still what I love about New York you know there's still so many independent places and there are still many there's still so many stories to be had when you walk into a place I mean I love I love dive bars because I just think that's where you find characters.

31:24Yeah. You know, I love Bukowski writing, right? And so much of his stuff is like kind of booze fuel. But there's just something about, you know, in New York, there's a bar called The Ear Inn on Spring Street and the West Side Highway, just sort of south of, say, top of Tribeca. And it's been there forever. And it's called The Ear Inn because the sign outside, it said bar in neon, but the end of the B is faded. But it's this place where, yeah allegedly Tom Waits used to go and play music in there it's just it's real New Yorkers in there the bartenders it's all like they're out of central casting for like being a classic but you could go in there and have a drink on your own which you don't really do in English pubs that much no not really if I had a long day I was walking home I'd go and sit at a bar I'd just talk to people and meet interesting and it's just interesting and New York's got great high end restaurants and it changes so much but there are certain places like Iggy's and there is the Cherry Tavern in the East Village which used to be next to this, I think it's still their Death and Company, a great cocktail bar.

32:24But there was a great dive bar that's gone now, which is called the Mars Bar, which is down on, I think, 2nd Street and 1st Ave. And that was where, like, you know, it was covered in graffiti, like the stones used to go there. And it got taken away because of the gentrification. But there's so many stories in these places. And New York is so full of so many different places. Oh, it's just... Whether it's Chinatown or Little Italy or... It's amazing. Yeah, it's amazing. And you just, you never, time is never against you in New York, I find. What's your top travel tip? I'm going to do two. Sorry, I'm being really greedy.

32:57I'm very happy. Every tip you're giving is brilliant. So the first one is if you're staying in a place where you're going to be for a while, be it a hotel or private property where you work with people, I'm always like tip ahead. All right. So you get, you know, I know tips are only based on, right, you know, someone's done good service before you do it. But if you go into a place and you sort of strike a rapport with someone, give them a good tip because then they will look after you. You know, then, you know, not that I'm always trying to get ahead of people, but it's just like having, and yes, it's been a commercial transaction, but also they can appreciate that.

Read the full transcript

33:28And you're sort of looking out for them. And you then end up in this enviable position of you walking into a busy bar. They're like, Tom. And I was like, how do you do that? It's like, well, just, you know, so tip ahead in different places. And it actually does make sense because if you tip at the end, they don't know you're gone. That's it. And so he's sort of, and they're going to get it. So it does work. Like I learned that from a lot of American friends, actually. It's British. And then this is more like, so if you're in a city, I'm always like, get up early and go and find a cafe or diner and go and sit in there and watch the place come to life and start having a chat with the people that work in there.

34:11You know, so I love doing that in New York. There's a place in the West Village called La Bon Bonniere, and it's a really old diner. And you go there. And when you go there, you're always jet lagged, aren't you? So you kind of wake really early. Yeah, you wake up at four anyway. So I go down there. Opens about, I mean, summer 24, this one opens about 6am. And you go in, just get a coffee and chatting. And then you just start chatting. And then you've got the characters coming in who are like on their way to work. So it might be, you know, a high-powered businesswoman who's going somewhere. Then it might be, you know, a trucker coming in.

34:39Then it might be a couple of cops come in. and you just hear these conversations then you talk to then you talk to the person behind the counter and then you start getting this snapshot into the world there and then you you know you start also getting like recommendations you know or you know so i'm a bit i'm big on asking questions so also going to places if you go to a bar that you love like if you're in paris you go into the marais find a nice wine bar you know ask that person behind the bar where they go for wine when they finish work or go to i mean they're dying out but go to record stores i love i think seeing live music is one of the greatest windows into the soul of a place so I'll always if I have time go and find a record store or go to a live music venue watch some music even if it's stuff you don't know and then you start talking to people you've got shared passions then you like well where would you go and then places start opening up so it's such a good idea I mean I always think where the locals go is where you need to be it is you know and it's and it's it's it's trotted out but it's it's just true it is true with your music love have you been to Nashville yes because I'm desperate to go to Nashville is it wonderful and is it worth going it's brilliant I did a I did a project years ago with Diageo um with Black Tomatoes and some of their um brands some of their whiskey brands and it was me kind of exploring Tennessee and Kentucky um sort of thousand yard stairs across like something whiskey looking like but part of that was we were in Nashville and it was um I didn't have that long there but it was great I really like Tennessee as a state.

36:05I mean, when we moved to, when my wife and I moved to Los Angeles, she was pregnant and we had our dog and we put all our stuff in the store which we shipped and we just got in a car and drove across the states. And we went to the southerly route because it was in the winter and whether we wanted to do a place like Montana and Colorado, it would have been probably too snowy. So we went south and did, you know, West Virginia, top of Mississippi, but going through Tennessee and we went to Memphis but I remember this moment where we were driving like the sun was setting like she was asleep my dog was asleep and we're going to these back roads these sort of like swamps and the sun was coming through and I think it was like something like Leonard Skinner playing on and it was just this really amazing atmospheric and then you get out and every kind of roadside bar or place there's just great music yeah I mean you don't even need to make a plan you can literally go into any bar Well, I remember in Nashville, we were just walking.

37:01I mean, one place, we literally went into a place to get some food. And it was like a fast food joint. But we're having some like crispy chicken or something. And suddenly this girl just walked over. And there's a little stage. I missed it. And she just gets up, gets the guitar up. And her voice was just incredible. And afterwards I said, who are you? She goes, well, I've just literally arrived in Nashville like last week. So these guys let me come and play. And I'm now going to head off to these places. But it was great. I thought you were going to say and it was Taylor Swift well I know I'd love to have that name and it was Taylor Swift but it was and it's funny because I like country music but it's really coming up with people like Zac Bryan and people love it but I just yeah that part of the world amazing well that story takes us beautifully onto your most poignant travel experience I'm going to do a childhood one and a current one because I think they're related so when I was growing up we often as a family we take holidays to France and we would go and camp so we would I mean there be tents down there campsites in like the Vendée but I remember driving down and we'd always quite often go from Plymouth to Saint-Malo which is a longer ferry it's like an overnight thing and I remember getting in getting onto the ferry going to your cab seat and just being so excited about the idea that we were going to be going across the notion to a new place to a different land with it and i never forget i'd get up early in the morning go with my father go up onto day and just you just see land coming and now it's france right you can jump on a train but it just felt so special and so exciting and stimulating and as we get there you know you just be look it's it's exactly the same like it's like it's a it's a car park full of cars right but i mean we'd get off the ferry, I'd get in the car and we'd pull out and I'd get out and I'd get out of the car, get down and I'd just kiss the ground.

39:01It's a really dirty car park, but it was this idea that I felt I was somewhere so different. And even though a lot of stuff there is similar, it just felt so different and new and it just was so exciting and I just loved it. So I think even then, if I look back now, knowing how that made me feel, it was probably inevitable I'd be doing something in travel. Absolutely you're born to travel. Yeah and then a poignant one now is so we do a lot of work with Morocco as a company it's been definitely one of our kind of cornerstone destinations of the company for years and obviously they had that the tragic earthquake not last September before and you know a lot of our guides lost family members up in the atlas and you know a lot of villages were decimated and there's some really great charities out there working in the area to help the villages even ones that haven't necessarily impacted but just bringing benefits to them and we've done a project with our company with a with a little village and a women's charity called El Fuki and they focus on bringing education to females in the mountainous environments because quite often still like women stay at home work and they don't get access so we've been doing some work with them as part of it there was a village that had been impacted by the earthquake and Black Tomatoes, a group went up there.

40:18We helped them do some rebuilding and they're building a jeet that travelers can come to stay to bring some income in. And a year later, so my favorite thing is traveling with my children. Obviously, it'd be weird if I said it wasn't. Probably not weird actually, but the greatest joy is seeing them discovering the world and seeing them reacting to things. And we've been to Iraq a a number of times, but this time I said, look, I really want us to go up into the atlas and go back to that village and see how it's going. And the one thing that struck me last time I was there was all these children who, I think their classroom had been knocked down or something, and they just didn't have anything really.

40:58And the charity workers saying one thing they love is just toys. So myself and my daughters gather loads of toys and put them in a suitcase. And then we went up into the atlas and we hiked around for a bit with them. And so the girls are seeing this. And then we got to the village and then we spent the morning um with some of the elders there but all the kids and then the kids came out and started just playing with my girls and they were giving them toys and these little friendships forming and it wasn't a kind of oh you know we're being charitable it was just like just fun friends you know having that and that was really meant so much because it was just they were they were kind of learning seeing the the the friendships forming and my out of all the holidays my my daughter's taken and they're lucky to have great holidays you know i guess it's a perk of having a father who works in travel but that's the moment they still talk about the children they met there how old are they uh six and four oh wow yeah gosh are they tiny yeah well that's amazing seven soon but yeah so they're um but they're they're big travelers um they love new york uh and but they they love morocco and and just i that's my big thing on travel as well is it's like at the heart of travel it should always be about connection with other people humans like when we were way back in the day getting all anthropological here but like we were made to move and made to connect and i think the most important thing is to learn is to engage with humans and my fear or not fear is that there's a lot of things going on that prevents that or means you don't have to whether it's the role of you know the handheld sets in in people's lives or you know all answers on a screen but actually by looking up and looking some of the eyes and learning you get so much more from it so i'm really trying to you know we do lots of family travel as a company which really encourages that which is like you know put screens away yeah be in that moment open your eyes and and learn be inspired ask questions about other people and you know be in their shoes so um yeah i really that was a moment that uh stuck with me and so every time we do travel i'm always trying to make sure you build in like those things so it's like um again it's not a kind of charity thing it's just like engaging with communities and learning and and you know keeping in touch and you know bringing it back it just i think it just it fills out their mind with more things and their soul yeah it does it does so then that actually i asked you to bring a photograph so did you bring a photograph i did um it's actually related to that trip actually so um and this is this is two ladies in charity my two daughters me and Koke and my wife Emma and this was just after the morning we'd been up there hung out toys and just yeah it just kind of that for me is like what travel should be about like I you know we're lucky and I love staying in fantastic properties and hotels they are they are so such an integral part of the travel experience but the the richness of a trip is so enhanced by when you get out from the walls and you connect with the place with the locals with those cultures you learn you are challenged you're elated for all these things and it makes it makes you to go back to what's this like it really makes you feel things and I think um I'd always feel like the half empty if I haven't gone and done that because some of the greatest things that happen to me have have been serendipitous because I've been somewhere or spontaneous or because I've sought out to understand and and you get stuff that you weren't expecting and that comes from going further or getting out from the wall.

44:27So yeah, this is great. And before I let you go, what's next for Tom? What's next for Tom? What's next for Black Tomato? Where are you going? What are you doing? There's a lot. On the big travel, I'm really keen to get back to Japan properly. I think we do. We've been selling Japan for years. We know it inside out. We have terrific partners and my team of experts are great. I haven't been that much. And I was in Kyoto end of last year. it was for a Six Senses advisory board meeting which was which was great but it just gave me a taste you know and try to get back yeah and it's so and there's there's so much to see there and it's so different in different places and I just think as a place that has it's so interesting but so otherworldly and but yet innovative and forward-thinking but also rooted in incredible heritage that they're so proud of it's this really heady but exciting mix of respecting the past but but embracing the future.

45:21And so I just, I need to spend more time there. Not as easy. And then Black Tomato is just constantly looking at how we can matter to people in terms of what we do and focusing on, you know, the three values we have about being curious, thoughtful, and humble and making that a key part of how we approach the trips we're creating, working a lot with communities around the world. It's always been a key thing for us. and just, you know, really focusing on a lot of the family stuff we do. You know, I think it's, we all, the founders all have families now. We have lots of people who work for us who have families, whether it's multi-gen families or small families.

45:58And the joy you get from putting family trips together, which could be educative, which could be challenging, could be relaxing. There's so much in that. And so doing more of that, introducing it to more people and, you know, just encouraging, you know, kids, teenagers, or else to get out there and see the world and put the screen down. Put the screen away. It's been so wonderful to talk to you. I am now going to go to Iceland, which I have never been to. You must. Lots of people on the podcast have talked about it, but you really have sold it to me. I've heard some people who didn't enjoy it.

46:30Didn't like it, but you should be on the board. The Iceland tourist board, because you sold it very well. And Chile as well. Yeah. Especially. Absolutely. It's been a joy and delight to see you. Thank you so much. Thank you very much for having me on. your travel secrets with me. Thank you, Donna.

From the publisher

Travel expert and co-founder of the award-winning Black Tomato tour operator Tom Marchant joins Tanya Rose to divulge his travel secrets this week.

In this episode, Tom shares why he believes everyone must visit Iceland, his poignant experience working with charities in Morocco and takes us behind the scenes of his hit James Bond-inspired travel tours…

Plus, Tom discusses why he thinks Mykonos is overrated and reveals his top tip for getting the best service when on holiday.

Don’t forget to follow @travelsecretsthepodcast and remember, you can watch all of our episodes on YouTube.

Places mentioned:

Birmingham, England

The Pantanal, Brazil

Reykjavik, Iceland

Smokey Valley, Iceland

Cochrane, Chile

Ljubljana, Slovenia

Belgrade, Serbia

Mykonos, Greece

Kefalonia, Greece

Zante, Greece

Paros, Greece

Monaco

Austria

Paris, France

Lake Como, Italy

Matera, Italy

The Corinthia, London

The Oberoi, India

Delhi, India

Ethiopia

La Coupole, Paris

La Fontaine de Mars, Paris

Williamsburg, New York

The Ear Inn, New York

Cherry Tavern, New York

La Bomboniera, New York

Nashville, USA

Morocco

Kyoto, Japan

Chapters

00:00 Intro

07:59 Secret 1: Number 1 travel destination everybody should go to

15:22 Secret 2: Most unexpected travel experience

18:32 Secret 3: Most Over or Underrated travel experience

25:33 Secret 4: Best Food & Drink while travelling

34:07 Secret 5: Number 1 travel tip

39:00 Secret 6: Poignant memory from a trip

44:33 Secret 7: Special travel photograph

45:42 Outro

More from Travel Secrets

All 55 episodes
Why Iceland Should Be Your Next TripTravel Secrets · 48 min
Listen in VO