Uncapped #21 | Brian Armstrong from Coinbase

13 Aug 2025 · 47 min

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Podcast Summary: Uncapped #21 | Brian Armstrong from Coinbase

Episode Overview In this episode of Uncapped, host Jack Altman interviews Brian Armstrong, the co-founder and CEO of Coinbase, a major player in the cryptocurrency space. The conversation delves into various topics associated with cryptocurrency, regulation, and Armstrong's entrepreneurial journey.

Key Figures

  • Brian Armstrong
  • Co-founder and CEO of Coinbase
  • Co-founder of New Limit, a longevity biotech company
  • Coinbase
  • Founded in 2012, went public in 2021 with a market cap of $83 billion as of August 2025
  • Provides exchange, brokerage, and custody services to over 100 million users globally

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Key Themes and Topics Discussed

  1. Working with the Government
  2. Brian shares insights on navigating regulatory challenges.
  3. Importance of engaging with regulators and understanding laws.
  4. The need to shape policy in a rapidly changing environment, especially for innovative technologies like cryptocurrency.
  1. The Future of Crypto and Government Relations
  2. Discussion on the evolution of cryptocurrency and its relationship with government.
  3. The significance of regulatory clarity and frameworks (e.g., the GENIUS Act for stablecoins).
  4. Emphasis on collaboration between cryptocurrency companies and regulators.
  1. Identifying Opportunities in the Crypto Space
  2. Brian discusses when to pivot towards emerging trends in the cryptocurrency market.
  3. The importance of being a pioneer in new technology rather than following trends.
  4. He notes that successful companies often emerge from founders who started building when the market was less favorable.
  1. The Inner Game of Being Contrarian
  2. Armstrong reflects on the challenges of making unpopular decisions as a leader.
  3. He shares personal experiences of navigating the balance between company values and external pressures.
  4. The necessity of having courage and conviction in leadership roles.
  1. Sustainable Lifestyle and Personal Growth
  2. Armstrong talks about implementing sustainable practices in his personal and professional life.
  3. The importance of mental and physical well-being for maintaining long-term productivity.
  4. Balancing intense work periods with self-care and recovery.

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Key Takeaways

  • Regulatory Engagement: As companies grow, they must engage with government bodies to shape favorable regulations, rather than avoiding them.
  • Market Timing: Founders should focus on building during downturns and avoid chasing trends, as the most successful companies are often those that positioned themselves early.
  • Leadership Challenges: Leading a company requires making tough decisions that may not always align with popular opinion; having a clear vision and the ability to communicate it is essential.
  • Sustainability: Incorporating self-care practices like regular breaks and maintaining a healthy work-life balance can enhance long-term performance and satisfaction.

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Notable Quotes

  • "You can't just be completely like flying out of the radar doing bad things. But you also can't sit around and wait for the law to be clear because that can take a decade."
  • "Every startup has to kind of balance this and push on that frontier and do the right thing in the absence of clarity."

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Additional Resources

  • Learn more about Brian Armstrong: [Coinbase](https://www.coinbase.com/), [New Limit](https://www.newlimit.com/)
  • Follow Jack Altman: [AltCap](https://www.altcap.com/)

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Conclusion This episode provides valuable insights from Brian Armstrong on navigating the intersection of technology and regulation, the importance of leadership in uncertain times, and the steps necessary for fostering a sustainable lifestyle while pushing the boundaries of innovation.

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Transcript

Automatic transcript. May contain errors.

0:00People shouldn't like seek out a specific moment to do something super contrarian, but if you're in a position of leadership, it will occasionally become necessary for you to do something really difficult, which will piss off some large group of people that it's the right thing to do for the company. And so these moments present themselves to you and when I did it, I had no idea I would be talking about it five years later. Brian, thank you so much for doing this with me. I am extremely excited for this. Yeah, thanks for having me. So last week you posted on X that Coinbase is becoming the everything exchange.

0:30And you basically said all assets are basically inevitably going to be on chain. I want to start asking why is that inevitable? Well, the short answer is that it's faster, cheaper, more global, right? And so if you just do them out, I mean, crypto, we think of as a technology to update the financial system broadly. It's happening with payments. It's happening with trading. It's happening with borrowing and lending. Even some non -financial use cases, which we can talk about later if you want. But we do think trading is all gonna come on chain, all these different asset classes. And I give you a couple examples.

1:00Like today people have been trading crypto for a long time. What if we could trade stocks that were tokenized and brought on chain? Well, that would allow you to anybody in country of the world to have access to these US assets and securities, which there's high demand for. But only usually like rich people in some of these countries, like an Argentina to get a US brokerage account or something, you have to be kind of wealthy. So it's sort of democratizes access from an international point of view. It also allows 24 -7 trading, which the traditional financial system has been slowly getting there, but they haven't gotten all the way there for actions of shares.

1:34You can launch new types of order books, like there's these perpetual futures order books, which are very popular in crypto, but you could bring that to traditional securities. And I think eventually you'll receive and more novel stuff that we haven't really explored yet. But the way that voting happens and governance can all happen on chain, you could even create novel types of structures where like, let's say you only want long -term holders of your stock to be voters, so you don't have someone buy a few shares and turn into an activist or something. You could say, all right, you need of healthy shares for more than a year to actually vote in the next governance vote or something like that to incentivize long -term holders.

2:09So, yeah, it's crypto can make all these things more efficient. So I think eventually we'll get every asset that class coming on chain, not just stocks, but also prediction markets, commodities, like the way startups raise money, all capital formation could be a lot more efficient on chain. Is it something that people will choose to be able to put on chain or you think it will be something that everything's on chain regardless of what sort of the proprietor of the asset wants? Well, we want to do this in collaboration with companies. Like I don't think it's a good idea to like start making these derivatives without the company's permission, et cetera, et cetera.

2:40So there will be certain companies that opt into this and they're on the frontier and they want to raise money this way. And then I think eventually it'll just be so such a well -trot and path that it'll be a more efficient way to do it. Like why wouldn't you open up your next fund raise to raise on chain from these accredited investors and various things? So yeah, eventually it'll become to be the majority. Doing more of this is to do with technology or like a cultural behavioral norm thing that you know is the reason that it's not already happening widespread for those kind of assets. Well the tech wasn't ready.

3:12The regulatory environment wasn't ready. I mean, we just now are like having really good conversations with this new SEC. There's a crypto task force. And I think there's a couple paths where this could now come to fruition. We're also trying to get this clarity act passed in the US. People might have heard that we just got this genius act pass for stablecoins. There's another one being debated in the Senate called clarity and the House, which is around market structure, which would help people raise money with crypto securities. So if that gets passed. So part of it's the regulatory environment needed to be ready.

3:41and then the tech needed to be ready as well. I mean, some of your listeners may have kind of heard about the ICO boom that happened a little while back. So that was an early precursor, I think, and it was largely happening outside of the regulatory perimeter, probably some good and bad parts of that. But this new one, if it happens, it will be bigger, more efficient, more well -regulated. Like as an example, if you are registering a crypto security to raise money for a company, you know, under U .S. law currently, you can only raise money from accredited investors. We have ways now you can determine that of someone's credit investor status on chain You know In the internationally you could have a broader group of people investing So these are the kinds of things that are starting to now get solved What was the story with the genius act like what what does that mean for stablecoins crypto in general like what was kind of the what was the like double click on that?

4:27Yeah, well it basically clarifies that You know a dollar back stablecoin has to have a hundred percent of the reserves in US dollars in a bank account or it can be short -term treasuries. So they very explicitly said what types of assets the backing can be in. And then they also had some good basic hygiene things, passing an audit once in a while and these kinds of things. And they said what type of entity you need it to be. You don't have to be a bank, you can be a trust company. There's a couple other clear rules like that. But the big thing it did was more symbolic. It was saying this is allowed and it's encouraged in the United States to be built.

5:01Because in the past, the lack of clarity really got weaponized against the industry where, primarily, Elizabeth Warren and Gary Gensler were really attacking the industry unlawfully, in my view, saying, well, there's no clear legislation. It's all, wow, west, and people are going to lose all their money. So they really tried to file lawsuits against everybody they could find to try to shut it down. So now that there's a clear federal law on the books, there can't be some future activists who come and tries to kill it. but you can actually now just comply with the law and build your company. Yeah, speaking of regulators and lawmakers, it seems like any sufficiently large, I guess particularly consumer company, you Airbnb, Uber, OpenAI, Meta, et cetera.

5:45Like eventually you need to also work with regulators and the law. I'm curious what you've learned over your years of doing that. What have been the important things you've taken away about how to work with those bodies over time. Yeah, so I would actually say early on as an entrepreneur, I was kind of a little naive on this topic. So I sort of had a very simple mental model, which was we're just going to follow the law. And then I don't have to engage with anybody from the government, right? To me, that was a distraction from building our products and talking to customers and all the stuff I really felt like.

6:16And that's what most startups should be doing, right? But as you get bigger, inevitably every company intersects with government, right? Because a lot of the areas of the law are just not clear, right? And now you're in the world where, okay, we're on the frontier that's undefined. How do we actually help shape that policy to make sure it doesn't? And there's kind of like that old saying, you know, even if you're not interested in government, government's interested in you. Yeah, I mean, particularly when you're doing something new. And so it's like, you know, the companies that are big are often started because they, you know, they did something new and the government's trying to figure it out.

6:45Yeah, yeah. Like a lot of self -driving cars are all these things. Like you're pushing on the frontier where there's no clear, the society still hasn't figured it out in our democracy, right? And so what will usually happen in that lack of clarity stage is you need to go and build something and get it out there You can't sit around waiting for clarity or by then it will be too late So you have to kind of do something in the absence of clarity that you think is Responsible is what would be required if a law eventually comes on the books So you can't just be completely like you know flying out of the radar doing bad things But you also can't sit around and wait for the law to be clear because it's that can take a decade, right?

7:21So every startup has to kind of balance this and push on that frontier and do the right thing in the absence of clarity while Eventually building a policy team and shaping the laws are getting built and I'll just tell you a quick story about that which is like You know, I'd say about five or six years ago. I started going to DC at the encouragement of my board They were like, okay, well, yeah, it's time And so every quarter or so I'd fly over there. I'd meet with a bunch of people we hired some policy team members and And I tried to be an educational resource. This was like a phrase that was thrown around, right?

7:50And members of Congress would ask me these questions. You know, they're in their 70s or whatever. Sometimes they're staff or their children would have the coin -based app, but they didn't really know what we were doing. They'd ask us funny questions sometimes. Like, oh, so you're the CEO of Bitcoin or, you know, like, this is all some video game you were creating, right? Or, you know, they asked some, but you know, others were like really started to get it. And, but nothing really ever happened. And I remember after like three or four years of doing this, I remember thinking, you know, why the inaction, I didn't realize the time, Congress actually rarely acts, it's sort of a feature of our government feature, with the checks and balances, right?

8:23Especially in a bipartisan way, now increasingly it doesn't take that much action. So what we eventually had to do was actually, I would say accumulate political power and influence, which sounds a little Machiavellian, but what we did was we actually got our, we had 50 million people who had used crypto in the United States. There were still some very like hostile members of Congress and not a lot. Like the majority actually were for it. They just didn't want to stick their neck out, but there was a couple that were really hostile. And so what we did was we got organized. We helped the crypto industry come together into this grassroots movement called StandwithCrypto .org, which we helped fund, created scorecards for every politician, like how pro or anti -crypto they were.

9:00And we eventually got millions of voters to raise their hand and say they wanted to elect pro -crypto candidates. So using your app was actually a key step. And then we also donated to this super pack called fair shake, which for better or worse, our elections matter in terms of money in the US and and democracies can debate that. We also spun up this thing like a policy institute that puts out these white papers and research reports that kind of feed into the supply chain of how DC thinks about things. So it wasn't until we got all these things really organized and in this last election, some people got elected or got fired essentially for vote out of office for not being pro crypto.

9:35It wasn't until that happened that the rest of DC, I think said, okay, this is an issue Americans care about and we started to get people elected who represented the constituents. Yeah, I mean, it's been a while since there was a major financial regulation, right? It was Dodd, Frank, it's the last one, like 15 years ago. So how much of what made this come together now was your experience that it was pressure from companies versus constituencies or just like buy -in from the politicians themselves? What do you think were the factors that got action? I think that DC kind of realized that there is a crypto voter out there and that happened in really this last election in November.

10:15Yeah. Yeah. I mean, I don't think most of them believed it previously because, you know, the people who are in power, they in these roles, like they're people who are for the thing that's going to happen. Like, it's not a good idea to go in there and like stick your neck out and lose on some big issue. So, they kind of are all looking around to say, okay, I care about a few things. I want to be for the thing that's going to happen. People started to realize, okay, this is a thing that's going to happen. I better get on board. So that was a wake up call about how to actually create a policy function.

10:46Maybe you had one higher abstraction about, so that's individual politicians and their sort of relationship to crypto. There's also whole governments in their relation to crypto. And obviously, there's like a checkered past is probably too strong, but the government and crypto hasn't always gotten along. And now obviously it's changing a little bit. Sovereign are having strategic Bitcoin reserves that all the major countries and obviously that relationship is changing. Maybe just a foundational question I have is, is there a sense in which Bitcoin is a threat to governments? Is it a boost and a help to governments?

11:27How do you think, what do you think is the truth behind what the relationship will play out? Yeah, I think it's a nuanced answer because crypto is about fundamentally creating more economic freedom for people. And in many cases, that is in collaboration with the government. And sometimes it's intention with the government. I'd say if you look at most countries around the world, the people really want Bitcoin and crypto, if I were to speak just generally. And some parts of the government love it and some parts are skeptical of it because it It can be a shift of power. It can be an unbundling of the state power to issue, it have a monopoly on issue and currency, right?

12:05So in some ways, I'll give you an example where it's like unequivocally good for the United States as an example would be, we now have a digital dollar, USDC, other stable coins. This is allowing the US reserve currency to perpetuate in the future, be used all of these countries all over the world. It's creating incredible demand for US treasuries as an example and fast cheap global payments with dollars. Great, okay. Bitcoin is interesting because I think of Bitcoin as a check in balance on deficit spending, because it's kind of like a new gold standard, a digital gold standard. So we have democracies actually broadly right now, are having a lot of challenges with how to deal with deficits and inflation.

12:43Where are they tethered to reality? Theot currencies used to be more peg to these hard commodities. They're disconnected from that now. Where is the discipline going to to actually balance the budget and not inflate away everyone's wealth, right? Which hurts, by the way, the poorest people in society the most. And so if inflation and deficits get too out of control, I think people are going to flee to Bitcoin in a time of uncertainty. If deficit spending is under control, people will continue to use fiat currencies. And so actually, I think Bitcoin is a great way to sort of extend Western civilization, if you will.

13:17They basically, its existence is like saying, hey, Donald, flight too much, or people are going to run to Bitcoin. Yeah, exactly. And to me, that's a great thing, because I want the United States to exist and to flourish and to be a leader in the world. And if the US can't get its deficit spending under control and it's going to lose the reserve currency status, I hope that doesn't happen. But if it does, I'd rather people go to Bitcoin than to the Chinese you want. Right. We're the purchasing power of the Bitcoin, they believe will go up. And so if you're an individual, you're like, well, it's time to move over.

13:45Yeah. I guess you mentioned the unbundling. There is this dynamic where the US dollar has like, I guess the military behind it ultimately is sort of what you would describe or some version of that. And then if we have Bitcoin or crypto in general as this currency people are using and it's not backed in that exact same way, what changes? What's the impact of that decoupling from the state and on some level the military? Yeah. Yeah. So people have lots of philosophical debates about what is underpinning US currency. You know, is it because you can pay your taxes in it? Is it because it's backed by the full faith in credit of the United States?

14:25But what, you know, what does that mean? It's not really actually backed by gold anymore. Nixon took us off that standard of 1971, famously saying it was a temporary measure just during the Vietnam War. And you could have made an argue it's backed by the dollar, sorry, the military, but they don't necessarily go around, you know, collecting dollars at gunpoint or something like that. So it's a little bit hypothetical. I mean, I think what ultimately happens if, let's say, the world moved to like a transnational currency like Bitcoin that was not tied to one country. I actually think it would be very good for the world in a way because it would create this, it would create a new kind of like a new gold standard and people's wealth couldn't be inflated away, it couldn't be abused by certain people with like their fingers on the dial.

15:09So it would be totally decentralized, there wouldn't be one country or company who could really manipulate it. And to me, this is like a foundational principle around economics, called an economic freedom. You get like property rights, sound money, free trade. Some of these things are under a lot of people believe it's, there's economists who debate this, that those are kind of foundational to societal progress. Because if you believe that your wealth could be eroded tomorrow or the government could kind of seize your stuff out of your bank or something, people just don't invest as much in the long term.

15:40That might sound a little far -fetched to people who have only grown up in the US. But there's a lot of, I mean, I spent a year living in Argentina that had went through a hundred years of kind of crazy hyperinflation and theft, you know, at one point ten years ago or so, like in Cyprus, the government just decided to like take half the money out of everyone's bank account to try to pay off their debt. So if you don't have basic property rights, which we take sort of for granted in the US and you don't have sound money that can't be like a roaded way, it's hard to actually have a function in economy where people try to do good things and keep the upside of their labor.

16:09Is there like, is there, is it a good thing if one day in the very far future, everybody was in the world was on one currency? Like theoretically in your mind, is that like a healthy, positive good thing? Is there, or is there some reason that other than that it was historically how we got here for there to be hundreds of currencies? Well, there would be a benefit in terms of interoperability. Like if everyone was running on one global standard, it's kind of like the internet really just runs on TCP IP. It's like a global standard. You know, I also don't hate it if it's a couple standards. It's like a lot of industry start off super fragmented and they kind of come down to, you know, iOS and Android or like DHL and FedEx and UPS or whatever, Coke and Pepsi.

16:48So it's okay to sometimes have a little competition too because anything that becomes that big can become ossified or slow or captured. So you actually want maybe like two or three or something. But like if you were redrawing it from scratch, she wouldn't make hundreds. Yeah, yeah. I think there'll be a consolidation. We have a proliferation of fragmentation of crypto chains. I think it'll consolidate down just like any industry. I want to go back to the early days of Coinbase and not about how you came up with the idea or anything like that. But as you were building in the early 2010s, I think it was like crypto was very, very early.

17:26then there came a part of that decade where it was like extremely hyped and excited. A lot of people were kind of losing their minds and jumping in. And then that kind of has transitioned into new waves and other day I and these things. You've obviously stayed really steady through it. And one of my questions for you is what's driving you in these ups and downs to either turn your attention towards new things or to say, you know what, I'm not going to get caught into the FOMO of what's around me? Yeah, I mean, crypto kind of went through an extreme version of this, but I think every tech company has variations of it and choices to make about when to jump into the hot new thing or when to stick through a downturn.

18:10I mean, one lesson that I internalized from this is you don't want to be jumping to the hot new thing every time something runs up. I mean, like this is sort of the analogy would be like the shopping cart or the checkout out at the grocery store where that one looks a little better and that one looks a better. And you know, you're losing time in the switching costs. And what I've seen is like the companies that do the best, they actually are started typically by people who did it when it wasn't cool. You know, they started in the trenches where nobody thought it was interesting. Their friends maybe thought they were wasting their time.

18:40And then when it did hit an inflection point, they were well positioned to ride that wave up. So I think Coinbase is an example of that, you know, OpenAI is a good example of that. They started when it wasn't cool. Like if you're, once the thing is off of the races and you're like the 14th company who comes in, I think it's a lot harder to differentiate. And then when things go on the downturn, people bail. And it's like the exact wrong time. I should do the inverse. Like if it's something's riding up a, you know, irrational exuberance wave, I'd almost like go to something else. And if it's in the trenches and you think it's cool, that's when I would make the contrarian bet.

19:11So I mean, there were definitely awkward moments along the way for Coinbase where, you know, suddenly we'd be on fire. Like investors would be competing to get in. I'd be getting it invited all these fancy conferences. I remember in the downturns, I'd sometimes get uninvited to these cool parties and finish conferences. And then I remember one reporter at a conference asked me, I'm like, now the crypto's over. Like, what are you going to do next? They asked me what he talked about. I was like, yeah, I don't think it is over, but there's an awkward question on stage. So I think we always say internally, it's never as good as it seems, never as bad as it seems.

19:45And we had board meetings, I think, where people said, should we just pivot it into like building software for banks and stuff like that. And I remember at one point, I was like, if we're going to do that, we should just shut down the company and give the money back. Because like, I didn't sign up to do that. I don't want to spend the next 10 years building software for banks, trying to build an open financial system. And so people later credited me of having like incredible foresight that it would go back up. And really it was just me being stubborn. Like I just didn't want to work on bank software.

20:11Right. So, yeah, I don't know. Has that changed the type of people that you've needed a higher given that you just know you're going to go through cycles in a way that most companies don't. Totally. Yeah, I mean, it's the classic mercenary missionary thing, but there were certain cycles when crypto was not hot, two or three years in, and we had 25, 30 % of the company a trick, and some people sold their stock and secondary markets and all these kind of things. So there was times where, yeah, I remember I was feeling like it was tough to just get up in front of the company every day as CEO, not every day, but at least once a week or something, and put on a good face.

20:48And I realized at a certain point, people don't want me to be fake, they can sense the lack of authenticity. And so great leaders are also vulnerable. And so it's okay to go up there and be like, I feel like I'm frustrated, I'm pissed off. This is not working, we're not where we want it to be. I think let's all get our heads together and rally them to be part of the solution with you. How can we use this as an opportunity right now? When things are down, we can use it to build. We don't have to focus on scaling as much. We can try new innovative ideas. We have fewer competitors. So there's always something you can do.

21:23You can also just buy crypto when it's down. You know when things are rocking up, you can sell issue more shares when it's down. You can buy. So there's always an opportunity whether things are up or down and you have to not give a shit too much. What other people think? There's a real there's a real art to that over time of like not being afraid of upsetting people not being afraid of doing something that looks stupid. This is probably probably why some people in the spectrum are more likely to be entrepreneurs or it's overrepresented is because I think they just have a little bit lack of that social awareness or cohesion or something where they just care a little bit less about what other people think.

21:57Yeah. Is there any inverse psychology management you have to do for yourself or the company when things are running hot? Obviously, when things are bad, what you just described makes sense. But when you're like, this is a little hot right now. Do you have, is there the other side of it? But absolutely, yeah. I mean, like in 2021, post IPO, things were just ripping. We had a line up, line around the block of like everybody coming, can you build this product? And we can't, we couldn't even onboard all the customers. There were so many coming in. And so we just hired like crazy. I think we grew headcount like 2 .6x in a year.

22:28We later had to like unfortunately reduce headcount because we over hired, right? It really harmed the culture to grow that fast. Like there was no clear decision making. We couldn't, the quality bar went down our actually speed of execution went down a lot. So there's certainly times where we've got a rationally super into it. And there's times where we made offers to companies to buy them where I look, I think, thank God they declined our offer because that was like a peak bubble type price, right? So yeah, it's fascinating to have gone through a couple of these cycles and I think it builds character.

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23:00It helps your decision making to think a little more long -term. When you look around at other technologies that are on the frontier, which I obviously know that's what, you know, you're excited to buy it based on something that the work you've done. How do you choose which other frontiers to dedicate some of your time and energy to given that, you know, it's garrison, you can't work on everything? One framework to look at it is like what would be the big meta problems to solve, right? If this worked, it would automatically solve a whole other category of problems, right? Like AI is one of those, you know, biodes, like longevity is one of those.

23:33If you can fix longevity, it fixes a whole bunch of other diseases with whole, you know, if you can fix fusion energy like that does that, right? If you fix brain machine interfaces, like a whole bunch of other problems just go away, which we can talk about. But the other thing, the other lens to look at it I think is what would not happen unless you worked on it, right? Because there's already really great teams working on a lot of these things. So you have to sort of say, okay, what are one of the really big trends over the next 10 or 20 years that could really change humanity for the better?

24:01And there's not, there's something unique I could contribute to it. Like if there's already great teams or you don't have it, and you don't, you have an undifferentiated me too product that comes out, like that's a waste of time, right? So those two criteria, how I think about it. One of the choices that you sort of have been, you know, deciding was fitting that Venn diagram was, you know, the work with new limit and longevity. What was sort of the, or actually I should ask, was there a piece of science you learned about or some information that clicked free where you said, I believe there's real work that can be done here because some bit of science got unlocked or something was happening that convinced you that it was worth a real slug of time for me.

24:41So there's a couple of friends that were happening. And basically the way this started was I kind of, with a couple of friends, I reached out to and I was like, hey, let's host a dinner with the smartest biotech scientist in CEOs we could find and just go around table and ask them, what's most exciting thing on the front here you think is being underfunded, right? So that hosted a couple of dinners like that. And one of the topics that came out was this epigenetic reprogramming concept. And by going down the rabbit hole, I realized it had high potential. And there were a couple trends that maybe is sort of why now it made sense.

25:08Like, one is that the cost of single cell sequencing is just falling kind of like Moore's law, right, where you can now get a full readout of the state of a cell for like five cents. It used to be like $500 and it's just getting cheaper and cheaper. So you can run these like mass scale screens where you don't even, you can test like millions of hypotheses now for a reasonable budget, whereas before some smart scientists had to understand the actual biology and sort of, I believe if we do X and Y like this will work, and now we can kind of say more of like a bio -naive approach. We don't really know how any of this works, but let's just test a million things, and if we find something that does work, maybe retroactively we'll figure out how, but it's okay if we don't know how in it upfront.

25:47The other one was of course AI, right? And with AI and machine learning, you're getting much better at testing these hypotheses in Silicone, one would call it. So those two trends made this concept of epigenetic reprogramming, I think, tractable for the first time. And just briefly, like what New Olympus doing, right, is they're searching the space of transcription factors that could reprogram, they're called transcription factors, just proteins you put in these cells. But it can reprogram cells to restore function ahead when they were younger. And there's novel therapies, we believe, that can get developed out of that.

26:17So that's a little bit about why now. I think it could be tractable. I'll tell you one other funny thing, which is the biggest hesitancy I had about, when I was thinking about longevity, it feels like a massive opportunity. You know, it's like trillion dollar drugs, like these GLP ones, like why wouldn't, you know, this feels like it would benefit everyone on the planet, potentially wipe out a bunch of disease, like the root cause of it. The one thing I kept thinking about was like, you know, if we're gonna get to brain upload and AI, does human healthcare even matter? Like over the long term I'm talking about, because any of these companies will take 10, 20, 30 years to like really start to pay off.

26:52And so, you know, ultimately what I came down to is, I think, brain machine interfaces and brain upload and all that is ultimately going to be a massive thing and it may actually make some of this less relevant for humans, but there's still going to be like eight billion or so humans running around the planet that are going to want to preserve their body and their biology. So, I think it's still worth doing. I guess we also don't know for sure that the brain upload is going to work. And so, at least as a consolation prize, we can be longer living and healthier. Yeah. It buys us even if all new limit ever did was bought us 30 years to get to the merge or something that would be worth it For new limit Do you think most of the therapies that are you know that you guys are sort of thinking through and that seem like they could be on the horizon?

27:34Is most of it to do with life extension or like health ban extension? Or I mean, I guess those go hand in hand to some extent But like when you are having these conversations, are you more thinking about you know How do we make people healthy into their 80s? Or is it more like we got to get people living to 120? Health span is kind of like a more socially acceptable way to describe because sometimes if you say longevity, people imagine like being kept alive on a ventilator and like some decrepit state for it. And they're like, that sounds terrible. Like just pull the plug, right? I don't, they don't want to do that.

28:04But yeah, what we are, so it clarifies to people we are talking about living more healthy years. Like imagine if you had that, the energy or the mental cutie of like someone in their 30s and you could do that, definitely. Right. So most of it like treating specific diseases or is it more like about extending sort of just like the baseline even in a healthy but you know declining with age state? Well the theory behind new limit and this is a theory we're going in testing but it's that most of the major diseases that kill people you know which would be part disease cancer diabetes etc. They're all highly correlated with age right like if you look at the graph of it it's just older people are the vast majority of them.

28:41And so one theory that we're testing is that, you know, these diseases are more like a symptom. And the cause of it is that your cells are losing function as you get older. Like a simple example would be if you're in your 80s and you get the flu, it's really serious. It could be fatal, right? If you're in your 20s, you get the flu. It's not it's not that serious. You might lose a five days of work or something, right? And so what's happening is your immune system loses function as you get older. Now if we could reprogram your immune system of an 80 year old to be, have the function of a 20 year old, it takes like that, we're not like curing the flu, we're just making your immune system.

29:17Yeah, same thing with like, your cells are getting like these little, there's actually like cell divisions happening with small mutations all the time, you sometimes will get a cancerous cell, but your body's killing them off when you're younger, right? It's only as you sort of accumulate this low, you lose some function as you get older that sometimes these things can overwhelm, you know, with the loss of function, it's a balance, right? So the theory we're testing is that if you could actually reprogram and restore function these cells had when they were younger, it could eliminate or, let's just say like, reduce the incidence of a lot of these diseases.

29:51So that's why it makes it a great meta problem to research. And again, I should underscore, we're early. We don't know if we're sure if this thesis will play out or not, but that's the thesis. Yeah, and it's just interesting to know what you're thinking about. On the other, on the brain computer interface side, And it was not quite the same level of involvement, but you know, your back company Nudge, which is really cool. Yeah. Yeah. I guess what's the sort of state of play with, you know, BCIs and like what's possible, you know, in the short term? Like what do you think is sort of like coming down the pipe with that technology?

30:23Frederson, co -founded Coinbase with me back in 2012. Amazing guy. So anyway, he started this really cool brain machine. Interface company called Nudge, which is using focused ultrasound. So it's non -invasive. You don't have to get like a whole drill in your head, right? That's good. Yeah. And it's the lower the barrier to entry, one might say. And so, you know, this sort of early indications and things that they're going after are similar to, like, there's people actually who get these deep brain probes and for like, you know, like these diseases they have with their movement and like depression and stuff.

30:58So the early indication, I think, would be people who have a really high met, that unmet medical need, right? It's like they have chronic pain, they have depression, and you could actually focus in area of your brain with this ultrasound kind of helmet, your wearing or baseball cap eventually, it might look a little cooler, or it might help you sleep, you go on insomnia, like, so there's a lot of kind of medical issues there. Now over time, I think it'll evolve where you can get read and write out of it. And so if you can start to read brain state and then write to it, you have a way to connect your brain to a computer and get connected to the internet, right?

31:30like Nourling can use other ones. And now you start to get a much bigger idea on the table. Because if over time your consciousness or your thinking can expand where some portion of it's happening within your brain, you know, and by the way, your brain is already a few, sorry, I could have a reptilian brain with a mammalian brain and a neocortex top, which only humans have. So it's already like three layers to the brain. The fourth layer would be, all right, let's connect your neocortex to the internet and a bunch of other people. And you can And the percentage of your brain power that's happening in the cloud, I think, will grow over time.

32:07Even today, we are connected to the internet by our thumbs on a keyboard or on a screen, visually with input, we can talk to an AI agent. But if you have a higher bandwidth connection between those things, more of your thinking over time will happen in the cloud. And so what I think is going to be interesting is this is how you get to upload or the merge with AI. is like, if, you know, let's say that you, you know, how you are today if you had like a, I don't know, your arm got cut off in an accident or something, but you still feel like you, right? Like you're still, and so imagine if you kind of had rough, you have like two hemispheres, your brain, what if you had like four or 16 or 32 of them, and now there's a bunch running in the cloud with these AI, you know, kind of like an AI agent or some kind of AGI thing.

32:52And if one day your human brain got too old, maybe the longevity drugs ran out or whatever, and that one turned off, but you still have... It's almost there there. Yeah, you're still, you have continuity of self. You'll still feel like you and you'll be fully uploaded. It's a good explanation because I mean, like, you know, I mean, probably like a lot of people like the merge sounds great, would love to merge into like a, a bionic brain. But, you know, the way I always thought about it is there's this upload moment where you upload the brain to a computer, and now you basically forked, and I'm not getting to enjoy that fork of me's experience.

33:22What you're basically saying is there's this slow augmentation, you know, grains of rice thing and eventually you kind of can't see the difference and then maybe if a little bit fades out Like I'm still mostly there somehow. Yeah, cuz you're right. Some people think it might be like destructive upload right where your brain is as you're on your deathbed You brain will get just just one atom at a time recreated in software and like maybe that tech will get invented too But I think it's and there's also like the ship of the easiest type metaphor about like slowly replacing each piece of what on the boat it's still the same boat, but you could, like if you're vision went away, but you replaced it with a camera system that connects into your brain, and you had a cochlear implant for your ears, and you replaced some other part of your brain, that would be like a ship -of -thesiest approach.

34:05I think the most likely one is that it's gonna be a gradual progression to the merge, where you're gonna have the BMI, or the ultrasound helmet kind of like Nudge, and you're gonna slowly do more of your thinking in the cloud, and then if one day, many years from now, your biological body parishes, the digital you will live on and you'll feel like you. There's actually a great science fiction story called The Gentle Seduction that talks about this, which people might enjoy. Yeah, that sounds amazing. Also, that world, once you're there, you can make many copies of yourself too. The possibility has become crazy.

34:39Yeah, totally. Then you merge it with SpaceX. We're all over the place. This is great. You can merge it with you know, your significant other, you can, whatever you want to do. Senator Mars. Okay, I want to talk about sort of some of the contrarian things that you've done and said over the years and not, I'll talk about them, but my question will just be about sort of what's going on for you and sort of what others could learn from it. You sort of, at the height of sort of political tension several years ago, you basically said, I said, hey, we're not talking about politics here. That at the time was like a controversial thing to say.

35:16Who knows how many people were quietly thinking out at the time, but nobody was saying it. And you sort of had the courage to, and it was risky. And then a lot of people then agreed with you. There's other things you've done like suing the SEC. That's got to be scared to do that with somebody that you're also collaborating with, and they're powerful in all these things. And so less about those sort of decisions themselves. but more about what was giving you the courage or ability to do that. How did you feel as you were doing those things? I'm just curious to learn about the inner game you had going on during that and what might be learnable for others.

35:52Yeah, so I'll try to draw out some lessons from it. I mean, the short answer is during those times I felt quite scared, you know, to be honest, especially like the apolitical one. I knew that that was going to hurt a lot of people. It would be very controversial. It was going to cause some percentage employees to quit. We didn't really know how many were gonna take the exit package. There were some debates amongst the exec team. Some people begged me not to do it. Some people told me it would destroy the company. And we, some people have fears that half the company would quit. And I remember, there was kind of a moment where someone said, if we put this out and 50 % of employees go on walk out, like kind of protest, what are you gonna do?

36:32And I said, I'm gonna fire every single one of them. And that was like a really awkward moment in the meeting, but I had really committed at that point. I was like, because walk out it happened previously, that's kind of what kicked this whole thing off. And I realized the company was not aligned. And so at that point, I was like, this job is just not fun. Like I either I need to leave a CEO or they need to leave because we're not on the same page. And you know, it was my fault as a leader. I hadn't created clarity, right? And so when I was finally ready to do it, I was like, people said, what if they don't buy in?

37:03and it was like they need to go, right? I watched a couple of speeches actually and the run up to that, which gave me a little bit of confidence. I was, there's a great speech that Lee Kwan Yu, the founder of Singapore actually gave people can Google it and find out. And I think if you Google Lee Kwan Yu iron iron in his veins or something like that, he was giving a speech. There was these air traffic controllers or something, we're kind of striking and holding the country hostage. And he basically went in there to negotiate with them and he said, I will rebuild the entire thing from the ground up because rather than let you destroy it.

37:45And he said, if you all quit tomorrow, that's okay. I will do that. And as a founder, he had the moral authority to do that because he was like, I've done it once before, I'll do it again. And he said, whoever rules Singapore must have, you know, iron in their veins to like have the sort of strength. So it was like a very compelling speech. Ronald Reagan actually gave another one, which I might be mixing. I forget if it was the air traffic controller, I think it was with Ronald Reagan not with the quantity. He was dealing with another strike. But like, you know, Ronald Reagan actually gave a speech where he went in front of the White House lawn and he said, anybody who doesn't show up for work on Monday is terminated end of message.

38:23And then he left and it was like kind of a mic drop moment. So I was, people, you know, we're sending me clips of this as building up the courage to do it. But I remember getting in front of the company and my voice was like, you know, was cracking and my leg was shaking and like, I almost couldn't get through it like presenting it to the company. But ultimately it turned out to be one of the best things we ever did. So I don't know if there's like a great lesson in there. You can draw a little bit of inspiration from historical figures and other people have gone before, but ultimately getting, getting out, building the comfort to do this takes you getting out of your comfort zone over and over again.

38:59Were there any people in your life that like we're helping you get there? Is this something that you had done through childhood? Like what, what, what do you think was able to get you through that? Because I think other people have had sort of dreams of doing maybe not that exact, maybe that exact thing, but maybe other things. And a lot of people just like can't do something that's scary and that risky. And so I'm basically, you know, I'm wondering is that always Has that been innate to you? Is it something that you somehow learned? Is it people in your life that somehow gave you courage to do that kind of thing?

39:31Mm -hmm. Cause I mean, I was a CEO but at the same time going through a lot of that, bunch of my other CEO, zero of my other CEO friends moved like, I mean, it was own, you know, as if nobody did it. Well, in one hand, I think my hand was forced in a way because we did have the walkout that preceded that, that based on my answer to a question at a town hall. So in some ways that is the catalyst for it. Otherwise, I would have probably just been walking on eggshells like everybody else. You felt like if you didn't do it, it was just going to fall. You know, it was just going to become too much of a mess or something.

40:04Well, initially, yeah, people would sometimes raise this and I didn't know how to answer it. So I would just kind of waffle and like just try to move past. But it came to a breaking point when the cut, when a handful of like 300 employees did a walk out and protest of something I had said. And that's where I started to really feel like I don't want to come into work anymore. So it was literally either I had to go or they had to go that put me to the breaking point. And then I'd also say there's there could be a psychological aspect of this of just disagreeableness, right? Like, I don't think I'm the most disagreeable person I know.

40:34And it's not like I was seeking it out either. In fact, the opposite. I was like desperately trying to avoid it. So I think, you know, people shouldn't like seek out a specific moment to do something super contrarian. But if you're in a position of leadership, it will occasionally become necessary for you to do something really difficult, which will piss off some large group of people, but it's the right thing to do for the company. And so these moments present themselves to you. And when I did it, I had no idea I would be talking about it five years later. I thought it was just, you know, you do hard things every year.

41:06You start with going to be to do with your own company, but you can see it rippling through the whole industry. Yeah, it's very unpredictable, which of these things will go viral and it won't. It's interesting you say about disagreeableness. I mean, I think disagreeing just for the sake of it is really bad and agreeing for the sake of it's really bad And so it's like clearly the right thing is to just act on your convictions when you have them Did your experience doing this and it going the way that it did? Has that did that update your brain like in ways that you Now when you're making decisions you have a different level of confidence or is it still you know scary to do a scary thing or is it now that you've done a couple things like this?

41:44You're like, okay, I've been through it before. Like a cruise cycle. I would say every year, I get pushed a little outside my comfort zone. It, I become more comfortable there. And if I look back eight years ago, or 10 years ago, at the early stages of the company, there was things like talking to a journalist that would make me really nervous, right? Or if an employee came to me and said, If I had to go layer somebody in the organization or have a difficult conversation, like these things would make me quite nervous and I would stress about it quite a lot. Now, those things feel more normal to me, or even just speaking to the company at a town hall or something, right?

42:22So I don't feel as nervous when I do those things, but every year in the company, there's at least something that comes along punches you in the gut, and makes you feel stressed at a new level, right? Maybe it's like a flurry of bad press, or it's a congressional testimony, or it's engaging in litigation with your main federal regulator, or it's a hacker trying to break in and steal things or whatever. So there's new levels to the game. And I think part of, it's a weird fascination I have with it because I actually enjoy learning and growth. That's part of the reason why I like the job is CEO, but there's times where it's incredibly stressful and I don't sleep at night.

43:01Yeah, it's like painful to grow a lot, basically. Yeah. I guess maybe the meta -learning is like the way to get through the levels of the game is that you just have to like push yourself as much as you can tolerate all the time and you'll just keep building like a new set of calluses and then you can do the next thing. Yeah, it builds character. So that's the tuition you're paying every time is like giving you a great education. Yeah, I mean we chat about this briefly before but it's just like in general. I mean I think being a Being a CEO particularly of a company like this is like you know incredibly character building I guess would be the like the next way to say at the heart of the state is that it's like very Difficult in taxing and you know like even for me at you know, I I you know I did it, you know, obviously not to this scale, but it's incredibly challenging like you know on a daily basis and you know you're kind of continually signing up for it all the time.

43:52Do you feel like there's something that you've learned as you've gone through like these stages where you've enjoyed it more as time has gone on? Because it does seem to me just talking to you that you've settled into some version of it that you appear to really enjoy. Or is it still always like this year are there things that you can't talk about yet that are also really hard and you're like, oh God. Well, one just mental shift that I made early on after a few years in the company, we were working like 12 R days, seven days a week. And I realized at a certain point, I've got to make this sustainable to be able to do it for many decades and really accomplish the things I wanted to accomplish.

44:32And so I did a few things. I mean, I started to focus more on getting enough sleep, exercise, nutrition, kind of the basic things. I tried to find a little bit of time every week to to wind down in the evening, whether it's reading a book or like Sana or trying to meditate, I've tried different things over time. I got an executive coach at various points, which is really like a therapist, to be honest. That helps. And I needed to run it at a marathon pace, not as not an all -out sprint, because you can do all that sprint for a little while, but you will burn out. I've seen founders like to get into very unhealthy states.

45:08It's like, in one case, actually literally, you know, like they got addicted to prescription meds and like all kinds of stuff you've probably seen too. So I realized I wanted to make it sustainable. And then I also, I scheduled one week every quarter where I would take it off, right? I'd either, I'd be, I'd be doing like a learning week or I'd be at some conference or I would go on a trip with my significant other. And that helped make it more sustainable. I think when I look at it now, it's not that it's like easy. There's still always hard things, but I've tried to, I do find it deeply fulfilling.

45:42It's not always fun, it's work. Yeah. If you want to do something meaningful in the world, which to me ultimately gives me fulfillment, it's not always going to be fun. It's going to be, it's going to, sometimes it's really going to suck actually. It's going to be awful. Yeah, it's like type two fun or whatever that thing is where it's like the type of fun that it's like fun and retrospect, more than it's fun in the moment. Yes, yes. So that's how I've, you know, And there's moments even today where I'm just sometimes I'm like, God damn, why am I doing this? You know, like, this is like awful.

46:10And then, you know, go to bed, think it over, come back the next week, and solve the problem. And you're like, okay, I'm making progress for something. It feels good and important. And, you know, I think I would be, if I wasn't working on something challenging, I'd probably be like a very tough person to be around at home. So it's certainly very amazing. I'm going to let you go. Thanks a bunch for your time. I really appreciate you doing this with me. Likewise, thank you.

From the publisher

Brian Armstrong is the co-founder and CEO of Coinbase, a leading cryptocurrency company that provides exchange, brokerage, and custody services to 100M+ verified users in over 100 countries. Founded in 2012, Coinbase went public in 2021 on the NASDAQ under the ticker COIN and as of August 2025 has a market cap of $83 billion. Brian is also the co-founder of New Limit, a longevity biotech company on a mission to significantly extend human lifespan that recently raised a $130M Series B led by Kleiner Perkins and angels including John and Patrick Collison, Elad Gil, and Joshua Kushner, among others.

We covered:

Working with the government

When to jump to the hot new thing

Choosing what frontiers to prioritize

The inner game of being contrarian

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Timestamps:

(0:00) Intro

(0:26) Becoming the everything chain

(4:20) Story behind the GENIUS Act

(5:33) Working with regulators

(10:45) The future of crypto and the government

(17:10) When to jump to the hot new thing

(23:03) Choosing what frontiers to prioritize

(29:59) Brain-computer interface tech

(34:48) Inside the mind of a contrarian

(43:52) Creating a sustainable lifestyle

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More on Brian:

https://www.coinbase.com/

https://www.newlimit.com/

https://x.com/brian_armstrong

More on Jack:

https://www.altcap.com/

https://x.com/jaltma

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https://linktr.ee/uncappedpod

Email: friends@uncappedpod.com

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