In short
Podcast Summary: E115 - Phantom CEO: How This Crypto Wallet Hit 15M+ Users and a $3B Valuation in Just 3 Years
Episode Overview In this episode of the "When Shift Happens Podcast," host Kevin Follonier interviews Brandon Millman, co-founder and CEO of Phantom, the leading crypto wallet. The discussion revolves around Phantom's rapid growth, the importance of user experience in crypto, and the evolving dynamics of the financial landscape influenced by decentralized technologies.
Key Points
Introduction to Phantom
- Phantom Wallet: Launched as a user-friendly wallet aimed at enhancing accessibility to crypto, distinguishing itself by focusing on user experience over pure technological advancements.
- Growth Metrics: Achieved over 15 million monthly active users and a valuation of $3 billion in just three years.
The Importance of User Experience
- User-Centric Design: Unlike competitors that prioritize technology, Phantom emphasizes a seamless user experience, making crypto accessible to everyone, including those new to the space.
- Customer Support: Phantom treats customer support as a priority, utilizing proven models instead of relying on community-driven platforms, which is common in the crypto space.
Background of Brandon Millman
- Experience: Millman gained significant experience working at Twitter, where he learned about building user-centric applications on a large scale. His experiences shaped Phantom's approach to development.
Navigating Challenges in Crypto
- Industry Insight: Traditional finance apps like Robinhood and Revolut struggle to compete with Phantom because they were built on outdated models that do not cater to the fast-evolving crypto landscape.
- Onboarding New Users: Phantom aims to make onboarding easier for users unfamiliar with crypto, focusing on the next generation of internet users who are comfortable with digital finance.
Strategic Decisions and Market Positioning
- Focusing on Solana: Phantom initially launched as a Solana wallet, leveraging the network's performance and user base while planning to expand into a multi-chain wallet.
- Competitive Edge: Millman argues that centralized exchanges are disadvantaged due to their inability to adapt to the rapid changes in the crypto market, as they primarily focus on trading rather than indexing new tokens.
Challenges and Resilience
- FTX Collapse: The episode discusses the impact of the FTX scandal on the Solana ecosystem, which led to a purification of the community, filtering out less committed participants.
- Long-Term Vision: Millman emphasizes the importance of remaining committed to their mission of accelerating crypto adoption, viewing challenges as opportunities for growth.
The Future of Crypto and Phantom
- Next 24 Months Predictions:
- Increase in stablecoin adoption with potential market confusion before consolidation.
- Essential evolution of crypto payments, enabled by partnerships like Stripe, leading to broader merchant acceptance of cryptocurrencies.
- Phantom's Aspirations: Aspires to be a leading global consumer finance platform that can better serve users compared to traditional financial apps.
Conclusion Millman encapsulates Phantom's philosophy as a tool for empowering users with financial opportunities that traditional finance fails to provide. The focus on user-centric design and adaptability to the rapidly changing crypto landscape positions Phantom as a potential leader in the future of digital finance.
Key Takeaways
- User Experience Matters: A user-first approach is critical in crypto to enhance adoption and usability.
- Community and Trust: Building a genuine community and fostering trust within the crypto space are essential for long-term success.
- Adapting to Change: The ability to pivot and innovate in response to market dynamics is crucial in maintaining a competitive edge.
Links and Resources
- [Phantom Website](https://phantom.com/)
- [Follow Brandon Millman on Twitter](https://x.com/BChillman)
- [Follow Kevin Follonier on Twitter](https://x.com/KevinWSHPod)
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This episode reinforces the notion that successful crypto projects must prioritize usability and community engagement to thrive in an ever-evolving landscape.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00It was a failure of the Ethereum ecosystem to graduate from a developer-focused mindset into this user-focused mindset. but made a difference out of all the wallets for Fantom to become the most used wallet in crypto in three years. That's a good question. Well... Brandon Millman, the co-founder and CEO of Fantom. The most popular crypto wallet with more than 15 million monthly active users. You go as far as to say that Revolut and Robinhood just can't compete with Fantom. Centralized exchanges, they made the right choice at the time that they were built. Raw blockchain was very difficult to use.
0:36Now, The number of tokens appearing on chain is exploding. And so if they are not able to transform themselves, they're not going to be able to compete. Why did you choose to focus on Solana specifically? Solana was actually the number two biggest deployment of the USDC. At that point, both Raj and Anatoly were Silicon Valley based. When we met them for the first time, their ethos and commitment to pragmatism was basically aligned with the way that we think about technology and we think about building products. You said you worked at Twitter for four years? Cutting my teeth at building mobile apps, learning what true product and user experience is at hundreds of millions of people.
1:10It's such a weird thing that in crypto, the state of the art of customer support is like, hey, go to the Discord. At Phantom, we had proven customer support models and everything. It was just having a very user-centric mindset. Your handle on Twitter is B, chill man. How chill are you? I'm pretty chill on the outside, but on the inside. What's happening on the inside? Are you happy?
1:3769 % of the people who watch this podcast have not subscribed. If you enjoy this show, if it provides value to you in one way, shape or form, can I please ask you a little favor? Can you click that subscribe button, give this video a like and leave a comment down below? It helps this show more than you can imagine. My goal is to bring the absolute biggest and brightest people on this channel. And the best way to get there is to have all of us rally together and build the when shift happens family. Thank you. This conversation is supported by Jupiter, the most used decentralized trading platform on Solana and the largest DAO in the world.
2:10Bitwise Asset Management, the crypto specialist asset manager with more than$10 billion in client assets and more than 30 crypto solutions across ETFs, index funds, alpha strategies, staking, and more. Three, a scalable layer one blockchain that's fast, secure, and affordable built by previous Facebook developers and that delivers the benefits of Web3 with the ease of Web2. And Mantle, an Ethereum layer tool that builds two products I particularly like. FBTC, which enables you to borrow and lend Bitcoin in DeFi and MEth, or METH, one of the largest ETH liquid-staking protocols in crypto. Sweet.
2:49Whopla. I think we're good. Okay, sounds good. We're always good, always ready. thanks for the coffee pleasure pleasure so I realized I think we got introduced by Hunter or Hunter and Yano separately yeah and then it didn't work and then I think I saw well I kind of had their emails sitting in my inbox for a bit and I was like and then well I have a trillion emails so yeah thanks for the patience oh man that's my that's my what I do I just chase people I mean that's what we all do right We just like chase, chase, chase, make sure people do their thing, make sure people answer. For me, I'm here for five weeks.
3:31Yeah. So I actually tried to line up a lot of people, but everybody I'm trying to line up is very busy, right? So yeah. Well, we could find some time. That's good. Yeah. Amazing. How are you doing, man? Pretty good. Yeah. A bit chilly today, but yeah, sun came out and yeah, feeling good overall. If you had to summarize what it is you do and why you do it, what would you say? uh yeah i mean i guess in summary building the world's best crypto wallet uh next gen or gen next gen consumer finance platform and yeah the reason we're doing it is basically to accelerate the adoption of crypto uh specifically by making it safe and easy to use um i think basically as an industry, we're all sort of playing our part towards this general mission of accelerating the adoption of crypto and all contributing our specific strengths.
4:33And yeah, I believe that. My personal strength and the strength of our team is to help basically solve the problem of usability of crypto and making it safe and easy to use. Why do we need to accelerate the adoption of crypto um yeah i mean that's a good question uh well i mean it all comes back to basically the blueprint that satoshi set out in the original bitcoin way paper it's there's a couple different reasons one it's to increase the access of financial systems across uh everyone in the world crypto is basically the first time that anyone in the world with an internet connection can access the financial system and in a very similar way than that the internet provided this democratized access to information similarly crypto is a very interesting technology that provides democratized access to finance so basically we believe crypto is a positive of force in the world.
5:43And so our role is to help accelerate its adoption. Who are you?
5:52My name is Brandon Millman. I'm the CEO and co-founder of Anthem. That's who I am in a nutshell. Your handle on Twitter is Brandon, I mean, B, chillman. Why? uh that's a good i mean yeah i think it was i think when did i sign up for twitter it's like 20 probably 2010 or 2011 and just was a funny joke at the time the last name is milman chillman rhymed with milman and uh it stuck and so yeah that's sort of the moniker i've been using uh yeah, you know, on the internet for a while now. How does that represent you? How chill are you? I'd say overall, I'm pretty chill on the outside, but on the inside, maybe it's something different.
6:47Tell me more. What's happening on the inside? Well, I mean, nowadays I'm running a pretty large-scale company and business, and so I think, yeah, as much as i can provide this kind of like chilled out exterior to the company and to users and everything and i think it helps uh yeah i think provides sort of like a stable foundation and base for you know not just the company of family friends etc um but yeah i mean but on the inside you know uh yeah running the company is quite stressful obviously navigating crypto is a 24-7 365 game. So, but yeah, I think trying to take a beat and remain chill, so to speak, I think helps navigate that.
7:40How do you deal with this choice? That's a good question. I mean, well, one, play a lot of tennis. I think that's a good one. You can just really smack the shit out of the ball, get some energy out. Do you sometimes think about some colleagues or co-founders or clients or partners when you hit the ball? I mean, yeah, when we lose a deal, I'm just like, just, well, yeah, actually, you know, often I'll play with my, a couple of our employees. Raj, shout out Raj, is always there to, yeah basically when something goes wrong like rosh get over here like we're smacking some balls around so yeah i mean that that's just one way nice yeah very nice i'm a big tennis lover i'm swiss so obviously i have to love tennis right totally i played a lot of tennis when i was eight to 16 years old yeah indian well's going on right now just uh just south of us you know in Palm Springs.
8:49You go watch tennis sometimes? Are you that much of a fan that you would go? Yeah, totally. I've been to the US Open before. But yeah, other than that, yeah, mostly, you know, watching all the highlights. You have like the extended, you know, the top of the highlights, extended highlights, full match on YouTube. So. Which one do you go for? uh extended is usually the good sweet spot nice yeah it's like you know it's like kind of like watching an episode of of tv or something like that but i mean yeah tennis is like in a really interesting spot at the moment is he probably now in terms of a lot of new a lot of new kids on the block yeah yeah actually don't know most of them to be honest i missed the wave yeah i had a bunch of guests who are very fans like big fans of tennis and they actually fly to Australia, even to Australia to watch the Australian Open.
9:47Annabelle, shout out, is one of them. Annabelle from Amber and the there's a pattern across most of the very successful people I interview. They have a childhood trauma or something that happened in their life that gave them a chip on their shoulder. What happened in your life that might explain your hunger for success and your fire in the belly?
10:13That's a good question. Can't say I ever really thought too much about it. I mean, I think, I guess there's a couple things. I mean, early on in my career as an adult, I worked out, I had the great fortune to work at Twitter, basically, from 2013, 2017. That was a really amazing time to be in tech and basically be able to be a part of building an app that reaches hundreds of millions of people. But I mean, through that time, Twitter went through a number of pretty interesting transformations. I think the way it started is not really the way that it ended um and yeah i mean basically jack dorsey himself has said like he's always he's always wished that twitter was a protocol and not a product and that's actually evidenced i think early on there's a lot of excitement around building around like twitter's developer api and open permissionless access to communication and human connection, basically.
11:35And interestingly, that kind of all ended up getting ruined, essentially, by sort of the traditional Web 2.0 ads monetization model. And so eventually that whole ecosystem had to get clamped down because twitter had to basically harvest more eyeballs by forcing people directly into their main application and so it's kind of this really interesting downstream effect that took many years to play out that actually ended up kind of destroying this uh very interesting uh you know open developer ecosystem and so i think that was some of my early indications that i think the way that the tech industry had evolved was not necessarily in pure service to users and developers, but was more of this sort of like, yeah, more for this monetized model.
12:33Did that give me my chip on my shoulder? I'm not exactly sure, but it was a very interesting kind of insight and experience. Yeah, which, you know, I guess maybe it was first in a couple of dominoes that ended up pushing me towards building Bantam. Dear When Shift Happens family, the following message is probably the single most important thing you should take away from today's podcast. If you're serious about your crypto investing journey, please take some time to learn how to self-custody your assets to make sure that nobody can take your coins away ever if you don't learn how to be your own bank it is very likely that one day you will lose all your hard-earned crypto the safest way to hold your crypto is in a cold storage that we also call hardware wallet hardware wallets are not complicated and they give you peace of mind i personally use a hardware wallet called treasure it is open source very easy to use and the first hardware wallet created ever as we actually see it in crypto not your keys not your coin you can order your treasure wallet with a 10 % discount by following the link in the description down below and by using the promo code WSH10.
13:44And now back to the episode. You said you worked at Twitter for four years? Yep, 2013, 2017. What's the one thing that you learned there that you could not have learn anywhere else yeah i mean i think um yeah basically cutting my teeth at building mobile apps and you know learning what true product and user experience is at at like true scales of hundreds of millions of people and so i mean it's not the only place that i could have done to to learn that but it was it was sort of just it was one of very few that were sort of on cutting edge during that during that time and so you know i do credit my time there um as yeah helping kind of contribute sort of the very user first like ethos and mindset that we have today um so yeah that was you know that was quite interesting and um yeah how did you get so fascinated by the world of crypto and blockchain um well i guess there's a couple things so um um uh well one yeah so i went through this journey at twitter um ended up becoming somewhat disillusioned with the way that you know sort of these big uh big user products were built um and what's the reflection of and the actual result of that concretely you're saying i'm becoming disrespected, but like, what's, what's the concrete problem?
15:23Is it for the users? Like what, what, what made you so frustrated? Well, I mean, originally it was just a little bit of being burnt out at, well, I mean, there's, there's a couple of things. So one there's very concretely, there's this, this ads model and it actually has these downstream impacts that are basically felt, you know, all across the all across the app and so you know whenever when basically whenever you need to ship something at twitter and this is from 2013 2017 era you'd have to produce an a b test and show that you know when you release this feature it's not it's not you know at the detriment to any core metrics and one of those core metrics being uh uh you know the monetization and and revenue and there's one very interesting experiment that i always come back to which was um you know at twitter twitter for a long time when you post a image they would always like auto crop bit to the same aspect ratio this kind of like weird like 16 by 9 ratio and it would always kind of crop photos in this weird way and this is during the time that twitter was sort of duking it out with instagram and and so obviously a very natural thing to increase and better the user experience for everyone is to say hey let's let's make the photos a bit more natural looking and you know, present them in their natural aspect ratio, which tended to make them taller, which tended to make tweets a bit taller.
17:11And what ended up happening is that in the A-B test experiment, turns out that when users are on an app, they only scroll a finite amount before they get tired, right? And if each tweet gets a little bit taller and you're only scrolling a finite amount, then you're only viewing you're viewing less tweets and therefore you're making less companies making less money and so this experiment I think was like developed and run for probably nine months or something like that only for it to never get released because of this sort of like final boss which is like the revenue model and and so that was just so counterintuitive just like Obviously, this is something that users want, that everyone wants, that makes the user experience better, and probably would have been a net positive for Twitter in the end, but could not get past this sort of checkpoint, which was like the A-B test model and proving that it didn't detract from revenue.
18:15What would happen if you went to Jack and told him, hey, this is because he's the founder CEO, right? Founder. He's supposed to think differently. What would happen if you went to him? Tell him, hey, this is the problem. Well, I mean, so interestingly, when I was at Twitter, when I started there, it was one CEO. This guy, Dick Costolo. And then because of a lot of these issues, Jack ended up actually coming back and doing this like dual CEO thing with like Twitter and Square. And yeah, I mean, the problem with the way that everything was constructed is that he can only do so much because although he is a core decision maker, he's not the only decision maker.
18:59There's a board. At that point, the company was public, public shareholders. You know, you have to report revenue and everything. And so although philosophically, he may feel one way, you know, he's not the only voice in the room, basically. So yeah, I mean, that, I think after seeing that type of thing play out over and over again, And I was just like, I was like, well, like nothing gets done here basically. And then as we all know, that actually ended up culminating into this massive reset where Elon Musk is like, Hey, like we're just resetting everything's becoming X and all that. And so, so yeah, I think that was one pretty interesting window into how early window into kind of observing how, how like web 2.0 models were sort of fundamentally broken.
19:45And then coincidentally, right around that time, 2017, when that was happening, that was when I discovered, you know, that's when white papers and ICOs and everything were kind of coming onto the scene. Interestingly, a lot of like those early white paper, you know, designs were describing things like Twitter on the blockchain or Uber on the blockchain, which like all of a sudden was like this completely different way of thinking about. building apps on the internet which is like in the web 2.0 sense more like these client-server interactions and and sort of this in the blockchain world is more like these human peer-to-peer connections and so that really started i think kind of like completely reframed the way that i think about applications and sort of just really got the gears turning again and it's really interesting and coincidentally i during that period of time i had been um living with one of my roommates jim posen who was a very early coinbase employee um from from 2014 so very early on and um and shout out jim and he he was actually there to help me kind of explore some of these like early idea maze concepts where i was like hey does this i'm reading about this in this white paper does this actually make sense or like how close is this to uh what you're seeing like a coinbase and and whatever and so he actually really did help me kind of navigate uh you know some of those early concepts because you know a lot of people a lot of what people are writing at that time you know obviously the vast majority of it was like random but a lot of it was very interesting new ideas.
21:36And yeah, eventually he helped me get connected to the founders of ZeroX. And yeah, that's how I ended up getting connected with them. And then eventually joining them.
21:53How do you avoid a phantom something that happened in Twitter? Which is, you say, your frustration of this would make more sense for the users but this goes against revenue generation? Is it probably happening one way or another? Yeah, that's a good question. I mean, in general, companies still very early on, you know, we have a lot of control over the company and we're not so quick to bring it to this sort of state where there's all sorts of board members and shareholders, et cetera. And so I think, yeah, we're spending a lot of time sort of in this private stage, just making sure that, yeah, we're really iterating and experimenting, especially during this early stage of blockchain, to sort of figuring out what the right business models and interaction models are.
22:52and also part of it's also getting getting the right investors around the table long-term investors around the table as well so like a16 crypto um paradigm obviously so those folks those early folks are very long-term crypto long-term thinkers and so yeah part of it's just making sure that we're getting that right set of people around the table you'd have twitter to work for zero x yeah what was zero x what is zero x yeah so so zero x was one of if not the first sort of breakout decentralized exchanges uh built on on ethereum um it uh i mean yeah in 2017 there was a very interesting thing going on where the ERC 20, you know, model was first explored and people were deploying all these different types of tokens.
23:55And there was sort of this new primitive born, which was like the token. And then the natural extension to that was needing some place to be able to exchange them, sort of the next primitive. And so zero X was responsible for building up very early decentralized exchange designs. which served as primitive for exchanging tokens directly on the blockchain, which was a very, obviously, in hindsight, very pivotal development because at that point, the only real tool that people had to trade these things were centralized exchanges. um and so and yeah i mean thankfully due to ethereum's you know generic programmable design um these kind of new breed of exchanges were able to to be built and so yeah that you know zerox was exploring that concept from very early on and you spent almost four years there too with your two co-founders of phantom is that correct that's right that's right that's where where I met Chris and Francesca.
25:06What did your work at ZeroX help you understand about the Ethereum ecosystem? Yeah, well, I mean, there's a couple of things. I mean, so one, so yeah, had the great opportunity at ZeroX to build a number of pretty widely used crypto apps and technologies. And so, you know, we built this decentralized exchange aggregation app called Macha to XYZ, which a lot of folks in the Ethereum ecosystem use. Personally, I was responsible for the underlying backend technology called Xerox API, which is a decentralized exchange aggregation engine, which is a lot of buzzwords, but basically means, you know, there was a lot of decentralized exchanges that ended up coming out on Ethereum.
25:590x was one of many. Obviously, Uniswap was another. Curve, things like CowSwap, Kyber, etc. And when a user wants to make a simple trade, there's many different venues that they can do it, many different ways they can split up the trade. And then basically, 0xAPI was sort of like a flight aggregator of sorts would kind of help you aggregate all the different ways that you can make a trade and find like sort of like the optimal path and invest price. And so anyway, yeah, so we were able to, and that engine is still being used across the biggest swap platforms on Ethereum today. So, you know, metamask swap uh zapper and those types of things and so yeah we had a very early and yeah gratefully we had a very this very early window into seeing how ethereum technology had uh had been developing and yeah one thing i realized or pretty early on is that you know the number one thing to inhibiting the adoption of everything was essentially the wallet experience and I think we were all in that formative stage we were all working on these different aspects of the technology we were working on decentralized exchanges you had folks working on lending markets and money markets you had folks working on wallets and just ended up realizing that wallets were sort this ultimate entry point to the ecosystem it was they were coloring a user's first time experience like first impression with the technology and if the wallet doesn't get it right then it really basically provides like it basically causes this decelerating effect to everything that's happening in the ecosystem and you know at that time metamask had basically commandeered all the users of ethereum and and was basically applying this decelerating effect to everything how did you feel that how did you feel this is actually decelerating the effect of adoption instead of accelerating because it's very early there's pretty much only ethereum around right and there's probably not a million different wallets so how do you feel that hey or it's just like your guts good feeling thinking hey like this could be we could go so much further if this was better yeah i think everyone everyone at that time intuitively felt that and knew that like oh yeah of course this app is like the equivalent of like using like a browser page from like the 90s or something like everyone knew that the the ui and ux wasn't there intuitively but because we were actually, like I said, had the fortune of being able to build some pretty, I wouldn't say super global scale dApps, but, you know, dApps that had tens of thousands of users.
29:21We kind of got to that place where like, okay, hey, we have this kind of thing. We have this ball of momentum going with these apps. Let's actually now try to optimize them, try to understand how to grow them. And then when you start to analyze the funnels in your app, you think about the onboarding funnel. How does a user get from hearing about your app to actually activating and onboarding to it? and once they're in there how do they go from like intent i want to trade to actually placing and confirming the trade and then once you start to once you start to map those things out you end up realizing that every single funnel is constrained by the wallet experience basically when you onboard onto an app you basically at that time at at some point you you have to kick them over to metamask and they have to basically ensure that the user's getting from like point b to c essentially and then and then bringing them back to the app um and then similarly when you're when you're helping a user make a trade you can only do so much before the metamask pop-up comes up right and then it's sort of on them to sort of hold up their end of the bargain and like you know finish that part of the funnel and so you start you start doing that you end up realizing that those are humongous drop-off points when you actually start looking at the data you know 50 or 60 percent of people just end up dropping off never coming back because they can't figure out that they need to put a different gas price or whatever right like um or like the download installation like the onboarding experience didn't work because you know they got confused about what the seed phrase is or whatever so yeah so you know we had this really interesting early insight as not just users who intuitively felt like the experience was bad but also developers who were kind of had our had sort of the the business was getting hindered by um you know by this and so uh yeah that i mean that's that was a pretty clear cut thing for us that we you we saw that that was that was happening what was the concrete problem the ethereum blockchain the programming language ethereum ethos the mentality of the developers in ethereum that was maybe very academic and less business driven what was the problem that ultimately made you not only start a wallet, but start it on another chain.
32:13Yeah. Well, yeah, I think you did hint at it there, basically. It was a basically failure of the Ethereum ecosystem to graduate from this purely developer-focused mindset to actually into this user-focused mindset. And so even today, I'd say MetaMask is, and most apps on Ethereum, frankly, are more geared towards a very niche set of developers. um you know even even this concept of expecting a user to know what an rpc url is and copy and pasting this link into the app in order to access you know a new chain is is born out of that like ethos and yeah I you know I think the ecosystem never really graduated from that and why do you think that's the case um well it's it's hard to reinvent yourself I think when you're when you're when you're waist deep in it it's it's hard to be like hey they you know they had they had a pretty decent thing going they were getting a lot of users and all that but i think it's when the good times are going it's hard to say like hey we actually need to completely reinvent ourselves to like hit that like second leg and so yeah i mean i think uh that's part of it i think you know the um ethereum ecosystem also you know they took a they took decentralization very seriously and basically almost to a fault where every single minute decision basically ended up uh essentially ended up getting um bastardized into this like eip process where like xyz random companies would all basically need to ensure that their opinion got heard before anything happened and now yeah you still have like um folks like wall connect and whoever just like still battling it out on like random like ercs and eips or whatever um while basically the entire industry is like moved more to like this pragmatic and like performance based um like you know ethos and uh yeah i i think you know it's really coming to a head now where you know salon has kind of surpassed ethereum in a lot of different respects and um and now the whole ethereum community is sort of figuring out what to do about it and they're kind of on the back foot and we're in 2025 and you started to realize the early cracks already in 2017, 18, 19.
35:22Yeah. I'm saying 20, 20, yeah, 2018, 2019. Yeah. I was saying that. I had a Pedro from Wallet Connect on this podcast a couple of weeks ago. And he said, basically, he said, I used to agree massively with Ethereum decentralization, et cetera, that you need to decentralize Max first. And then I, by building Wallet Connect, I realized when you build an actual company and product, that's not the way to go. The way to go is you cannot find PMF, product market fit, if you're decentralizing directly because you're going to die before you find PMF. You should basically find PMF and then decentralize later on once you're kind of almost forced to.
36:04And it completely changes mind. And I think a lot of people, a lot of people did. I mean, they kind of have to because you see Solana and then you see Solana approach, which is very kind of Silicon Valley. a startup approach, right? And then you see a bunch of apps on the top that are doing amazingly well and you're basically forced to. Yeah. You have to. Yeah, totally. Change your mind. Yeah, I mean. But there's still some people out there who aren't, which is impressive. Yeah, I think, especially in these early innings of the technology where no one really knows like what the right architectures are, what the right consensus mechanism is, whatever, you need to be able to yeah iterate very quickly respond to feedback um and yeah and and progress the technology and i think ethereum did a really good job initially starting um painting a a really huge vision and attracting a lot of very smart people to the broader crypto ecosystem um but I think it kind of really failed in the in this like iteration phase and yeah what ended up what ended up happening was like they sort of let a thousand flowers bloom so to speak and you had all sorts of random l2s and alternative l1s who were built on top of the evm trying different approaches and everyone would have been better off just coordinating their efforts and you know contributing to one shared vision, which is something I think Solana did very well.
37:48Another thing you told me the other day when we talked was, and it's linked to what you just said, which is you don't have to kid yourself that you have everything sorted out. And when you met Raj and Anatoly face-to-face, actually, they told you that. Like, you told me, hey, like, they were not kidding themselves that they had everything sorted out. is this not something common in the crypto space? Or was this not something common in the crypto space? Yeah, I think, yeah, I mean, it was not common. And it goes back to that whole product market fit iteration concept. Like, they just, we found that when we met them for the first time, their ethos and commitment to pragmatism was basically quite aligned with the way that we think about technology and we think about building products and yeah, I mean that their ethos really set the tone for the culture and it was completely top down and you see how the entire ecosystem now thinks and yeah I mean they were like approaching it as an engineering problem um and yeah like i said you know they didn't think that they necessarily had all the right decisions out of the gate but they were committed to iterating on it and improving it over time um whereas ethereum i think now as a community is sort of is sort of coming around to that and realizing oh hey like this may not actually be be the right design or right way to go about things.
39:34And now they're trying to change, but it's a bit unfortunate because they're just on the back foot now. You started Phantom in 2021 as a multi-chain Metamask competitor. What's the very first thing that you focused on when you started? Well, yeah, I mean, that's an interesting one. And so, I mean, yeah, well, another thing that we had observed from this, like, early Ethereum period was that there was this other belief that if you were a developer or a user, it'd be crazy not to choose Ethereum as your platform. Because it was, otherwise it'd be too unsafe or too, you know, there wouldn't be enough censorship resistance or anything like that.
40:23And the first thing that I saw that really challenged that notion was actually the advent of finance smart chain, I believe in 2020, mid 2020. And they basically showed that, hey, they can cut some corners on decentralization, basically, and they can make something that feels faster and cheaper. and if you couple that with someone that has this distribution power like Binance.com, you could really kind of change and reshape the landscape. And that's exactly what happened. Almost immediately it started getting picked up and gaining a lot of usage and all that. And we saw internally at ZeroX, it really raised the question to the leadership there, should we support this or not?
41:19And that was a very early, interesting early signal that it was very likely that everyone's having that same conversation. And eventually it led them to adding support for Binance Smart Chain as like the first chain that was in Ethereum on the platform. and um and so that was an interesting insight was that the world was very likely moving to this more multi-chain format because there was there was not enough supply blocks but it's supply to meet the demand of users um and so so yeah the sort of two main insights i guess from the ethereum my theorem experience is one that the user experience and usability of the wallet was key to unlocking and accelerating the adoption of crypto and then two the world is was very likely moving to this multi-chain format and so we concocted our our plan to yeah develop a multi-chain metamask competitor but the interesting thing is that we didn't start off multi-chain actually We started off as a MetaMask of Solana, essentially.
42:37And that's the way we positioned the product in the beginning. And I'd say another key insight is that it actually, you know, there were a lot of wallets that actually tried to challenge MetaMask during this like 2017 and 2020 period. There's like Balance Wallet, Rainbow Wallet, Argent, and all of these folks. and they all sort of took this approach of doing the obvious thing basically which was to compete on compete with metamask on the uh on the basis of having like a better ux ui um but what ended up happening was that it actually didn't really matter whether you were the second best ball or for best fall or whatever it only mattered that you were the number one and like the pole position and so whenever these crypto waves happen whoever's in the pole position ends up benefiting the most and eating the most basically during those periods and so what we strove to do basically when we started the company was to develop our own pole position essentially on an up-and-coming ecosystem and take this huge essentially huge levered bet on an up-and-coming ecosystem and the original intent was basically to become the metamask of solana then reinvent ourselves and graduate to this multi-chain format and then sort of attack ethereum and metamask laterally like in this lateral move instead of going upwards and what we didn't expect was that the more time we spent in the salon ecosystem the more time we spent with developers there that this actually might be the future and what and then whatever what ended up happening was like it all ended up culminating to today where salon is actually surpassing ethereum in many different key metrics scenarios and uh yeah although we did we did couldn't we did perform our conversions as multi-chain wallets so phantom you're able to use solana and ethereum and base and all these things um yeah solana's our home and very much you know where we are trying to push things forward why did you choose to focus on solana specifically i believe late 2020 but just actually before starting he said we're gonna focus on solana yeah because there was a bunch of contenders on where to build this position yeah yeah that's a good question yeah so yeah like i mentioned there was finance smart chain was the one venue there was at that time uh polka dot cosmos um avalanche yeah yeah gosh i'm trying to remember all the ones from that era Yeah, yeah, Avalanche.
45:38You could have chosen Terra, and the fate would have been basically the complete opposite. Yeah, I know. So yeah, I mean, undoubtedly, there's an aspect of luck. But I think for Solana, we saw a couple of pretty clear early signals. So one, from our time working in DeFi at ZeroX, um we understood that stable coin liquidity is actually the lifeblood of financial activity on these ecosystems and so we saw that usdc and circle actually had taken a very early kind of position on solana and at that time uh solana was actually the number two biggest at the number two biggest deployment of usdc at that time so like okay the stable coin liquidity there that's sort of like one piece of the puzzle second piece of the puzzle for better or for worse was having a very strong centralized exchange partner because liquidity is one thing but having people basically having some people to some way for people to get uh frictionlessly get from the fiat world to the crypto world was also very important and at that point ftx was obviously very involved in the Solana ecosystem and prioritized, you know, having Sol support and having a very easy on-ramp into Sol.
47:09And that was another big piece of the puzzle because it really removed all the friction from even more liquidity to get generated there. And so that was a big early observation. So FTX is one of the reasons why you guys decided to focus, not the main reason, but one of the reasons that you decided to focus on Solana? I think, yeah, Solana having a very strong centralized exchange partner was key. I mean, at that point, Coinbase was sort of showing their hand as being very Ethereum aligned and prioritizing Ethereum basically whenever possible. Other ecosystems like Cosmos and Terra and those folks, they didn't ever had anyone like that.
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47:53And so they would always, and even to this day, it's very difficult to get onto certain uh certain chains unless there's like a centralized exchange that directly natively supports them uh and supports you know their token ecosystems right and so you had ftx who obviously at that point was uh this up-and-coming star and well uh you know and had direct support for solana and tokens and everything and so we viewed that as a very key pillar to the ecosystem um and then yeah i think thirdly is like what we already kind of touched on which was uh identifying and resonating the most with the solana founders and their ethos around pragmatism and all of that so i think all of those things combined and helped us push and feel confident enough to bet at Solana.
48:55How much do you think that the fact that you live and work in San Francisco and that the Solana team does too, at least one of the co-founders, played a role in you trusting them more than other people? And we live in this industry where everything is online, Telegram, Twitter, blah, blah, blah. but the actual truth is and i can see it when i interview i'm here now in silicon valley so i do everyone one after the other yeah the overlaps between everyone is crazy i work with this guy there are these uh my kids go to school with their kids oh i'm invested in the six different of their company oh i was in this fund before and now it's just everybody knows each other right and so i feel like you're much more and you say the same happens i live in singapore i'm pretty close to jupiter and all these people like you proximity is massive yeah it's very important how much did just the proximity with solana founders in terms of location payroll um yeah that's a good question well yeah at that point both raj and anatoly were were silicon valley based and sf based and so yeah there's definitely an element of being able to meet them very early on face to face also during i mean this is also during covet and all that and so being able to actually make that like direct human connection i think definitely also contributed to feeling that sense of trust with them but i think even even maybe one step further is that the ethos of pragmatism and being technology forward is a byproduct of being in silicon valley and having careers uh you know having careers in technology companies and things like that and so i'd say that's probably more of the common thread is that they we we all had upbringings so to speak during like you know during like peak silicon valley essentially and so all of those all of those learnings and teachings and ways of building product sort of encoded in the way they they thought and same with us and so i'd say that's probably a common thread absolutely i i had also two weeks ago yogo yogo monica was at twitter and knows everyone i was in the street office yesterday and they were all facebook employees like you can feel it yeah when you arrive in the office you're like the atmosphere here is incredible and you and it's it's not even I was talking with, I'm here with a friend and I was telling him, I mean, obviously these people are working hard and very smart, but also that's how they were shaped.
51:48They don't even have to reinvent everything. They saw like, what was the culture at Facebook or Twitter? And like, and you can feel it, the energy. And they were just saying, Adény and Eva, and they're just saying, oh, look, our office there. And this is the same as Facebook. The Facebook office, like, looked the same. Yeah. Right. And we just like, we produce the same thing. And then you have this atmosphere and this way of thinking and this practicality that makes, that literally created, I take my phone, all the apps, the five apps I'm using every day coming from here. And Tommy is one of them.
52:25Like literally, you're right. So it's crazy. When you think about it, it's really crazy. And we're working in Palo Alto and we're just walking in the street. and this Palo Alto place, it's just a normal village, right? You're just thinking like, oh man, I'm here. It's just a normal village with some building where you wouldn't even know that Facebook is there or Sui is there, et cetera, but they're there. It's crazy. Yeah, you see the self-driving car and then you're like, oh, okay. You get reminded where you are. Yeah, I mean, on top of that, both my co-founders, they're also Silicon Valley guys like Chris, very early Facebook employee original designer on Facebook Messenger.
53:07Francesco also worked at Early Yelp. And so, yeah, I mean, it's a different culture for sure. And yeah, it's all about building and doing and sort of showing and not telling. I think that was all very encoded from the beginning. And yeah, I think that definitely had a piece to play in terms of why we chose Solana. listening to your story, you say, we wanted to build a better UX, right? But the key factor was, and that made the difference with all the other wallets, was choosing an ecosystem, becoming poor position in this ecosystem. So most people might think, oh, these guys did an amazing job, but they were also pretty lucky to be in the right ecosystem.
54:01If I think a bit further, how much is phantom one of the reasons why solana succeeded succeeded and became that big i mean i think we had a huge role definitely obviously it's a whole ecosystem and group effort but I think that I think we did set the tone for the bar for usability and UX and UI on Solana there was a very yeah I mean there was a very high bar for wallets all wallets on Solana are in my opinion a lot better designed and a lot smoother and easier to use compared to Ethereum wallets. And I think that's partially because of the bar that we set. Yeah, like I said, a wallet is really a user's first time experience and first time, it sets the first impression when you use a new blockchain.
55:14And I mean, anecdotally, we just saw all of the reactions on Twitter. It's like, oh, wow, I really just, when you spent so many years using metamask and then you come and then you use phantom and solana combination for the first time it just felt like almost like magic and it's like oh whoa this is like this is like how it's supposed to feel i'm not going back yeah exactly and then it feels like and then when people end up going back to metamask like whoa it's like literally getting it's like being stuck in sludge or something it's like um so yeah i do think that first impressions really matter.
55:50And then that having that really clean first time experience really helped set the tone. And yeah, in general, I think we raised the bar as well for the entire ecosystem. So what made the difference? So you said propositions, Solana, UX wasn't enough, but obviously you have to work on like amazing UX. What made a difference out out of all the wallets out there for Fantom to become the most used wallet in crypto within three years? Well, yeah, I mean, we talk a lot about usability and UX and UI, but what really underpins all of that is just having a very user-centric mindset when building the entire experience.
56:36And what I mean by that is a user, being a user first product doesn't just mean having a good UX UI within the bounds of just the app. And so that means, it means having the user, this user first mentality, basically holistically across, you know, many different vectors. And so there's the user's experience within the app. There's the user education, blog posts, safety tips, those types of things. The way that we communicate on Twitter, prioritizing customer support and all of those things. Those are all parts of being very user-centric and user-first when building like a whole, when thinking about their user journey holistically which i think most other wallets don't really think about or it's a little bit of a afterthought um and yeah it's such a weird thing that in crypto like it's it's sort of like the state of the art is to like of of customer support is like hey go to the discord and like figure it out basically and it's it's really strange why that's the case when there's literally decades of prior learnings and experience that anyone can take from web 2.0 or whatever you want to call it where like you know there's proven customer support models and everything.
58:14So, you know, at Phantom, we had very, very lucky to actually have this guy, Dave Pasden, who leads our customer support function, one of the very first hires. And he actually used to lead customer support at MetaMask. And prior to that was running customer support at Coinbase. And he was actually able to help us see around all of the corners, basically around like, hey, you need to have all of these systems in place so that when the waves come crashing down you're not stuck in this like unlimited like limitless backlog of users right so you have to set everything up in the beginning to be able to handle those huge waves and that's a little bit of a theme in crypto in general is like the the adoption comes in these like crashing waves uh where there's huge specs of activity all coming at once and if you can't really handle if you don't have enough elasticity in all of your operations to be able to handle that then you can fall behind very quickly and so you even see that with like coinbase today like there people are still waiting they're like oh i had you know there's i'm waiting for this ticket to get this customer support ticket to get answered for months and and all of that and at phantom we treat customer support as a first class operation has actual performance metrics like time to resolve the ticket, time to response, like the velocity of tickets that are being handled.
59:52And I guarantee you a vast majority of products in crypto are not even thinking about that at all. And to me, that's what it means to be actually user first and not just about UX, UI, by having some pretty colors, basically. What is Phantom Wallet? If you were to explain it to your mom.
1:00:17uh that's a good question well well i okay i'll answer that but i think i also want to maybe take it a little bit further Well, first of all, I guess I'd answer it by saying it is a consumer finance application that helps you gain access to financial services on the internet. That's how I would explain it to my mom. i think a trap that a lot of people get fell fall into in the crypto ecosystem is like how can we how can we make this usable for my grandma or how can we make this usable for um previous generations and honestly the fact of the matter is you know your grandma is never going to use phantom and And what we should actually be focusing on is the next generation internet native age, you know, who, who they understand memes, they understand technology.
1:01:19And so I think that's, that's like a pretty common trap that I feel like people are like, oh my, you know, my mom's never going to use this or whatever. And, you know, I think that's fine. you know, you know, the new, you know, Gen Z and beyond is very different internet native age who they're using apps like Square Cash and stuff as sort of their first financial experiences. So anyway, that's just a comment on that. If you had to start Phantom again, or new crypto app in general in 2025, five, what ecosystem would you focus on to build this pole position that was so important for Phantom?
1:02:10Well, that's a good question. I mean, in general, the answer would be Solana, which I think at first sounds like a little bit of a lazy answer but i basically don't think that another solana is ever going to happen again uh when a blockchain a new when a new blockchain comes out they have to capture a certain use case and narrative and solana really did a great job in capturing like the fast and cheap we're the fast and cheap uh blockchain right no one is ever really going to be able to do that again my opinion and so they're going to have to focus on other things like specifically on gaming or specifically on institutional or whatever solana also came up during a very specific time you know on planet earth where covid was happening there was you know obviously the whole interest rate phenomenon, etc.
1:03:21And so I think that in terms of timing and narrative, it's going to be very difficult to replicate what they did. And so I guess my answer would be like, Solana again. That being said, there's definitely some interesting up-and-comers. You integrated Phantom with Suite, for example? yes sweet i think is really interesting one i think that their their angle well i think the move ecosystem is is interesting in general and that um similarly to solana which sort of had this like nerd sniping effect where they would people would naturally gravitate towards solana by virtue of of smart contracts being written in rust and then finding the rust to be very interesting have very interesting properties.
1:04:16Move also, you know, the Move ecosystem has something similar where they can actually foster like a more genuine developer ecosystem around people who are really enthused and excited about Move as a language. What's interesting about that actually is that when Solana was up and coming, that was always used as like a reason why solana will never work because evm had so much network effect because like evm had so much tooling and mindshare and because of that like there's no way a non-evm blockchain would ever work and interestingly what have ended up happening in reality was this opposite effect where people who were interested in solana were a lot more genuine people who are interested and all these evm chains that were coming out after ethereum actually attracted this type of person who is sort of like a copy and paste drive by type of developer who would just like take uniswap copy and paste it onto polygon or copy and paste it onto Avalanche just to do something quick.
1:05:37Yeah, Solana had this early mantra of developers chewing glass together, which I think, yeah, this sort of shared trauma around excavating this new technology really served to form a genuine core of developers, which is extremely hard to replicate. I think SWE is quite interesting because they're trying to do something similar with developers. And so, yeah, I think we wanted to make a bet on the move ecosystem in general. It just we. You mentioned before that at some point, the idea was always how do we attack Metamask from the side? Once we established the pole position in Solana, when is the right moment to go attempt to take over the larger player?
1:06:31oh I mean you know we're the larger player now I mean or I mean and we have been actually for for a while which is the interesting thing but what when we tried to do it it was in 2023 and we had just yeah we had started in 2021 there was this first arc of Solana which was all about nfts and you know 2021 through 2022 we really were sort of like in this hand-to-hand combat phase with all the different wallets on solana and we had come out on top by the end of 2022 how did you do that how did you capitalize because there was this crazy price appreciation obviously I think 100x plus, right, of Sol in 2021.
1:07:25How much do you capitalize on that moment before the bad stuff that happened afterwards that we're going to obviously talk about in that phase? How did you manage to come at the top? Well, yeah, I mean, part of it is this realization that you have to be in the pole position very early. And so getting there first was extremely important. i mean at the time that phantom came out there was basically nothing on the market it was just solid um you had soulflare as well but they weren't really a full app it was just more of like a web experience and so we were the first ones to really come on to solana and have an extension-based wallet which was actually another interesting insight going extension first was something that was non-consensus actually at that time most people were trying to go mobile first on ethereum at least um so we were the first extension based wallet to really be uh yeah easily used with defy and nfts and so yeah a lot of it is attributable attributable to being grabbing that pole position first.
1:08:42But then second, yeah, I mean, we just really had that user-first mindset, really focused on a lot of user-first features or user-first processes and operations, like I mentioned, having very early on, having a very strong customer support function, very early on building user safety tool like user safety features transaction simulation was is something that's like like a industry standard now when you when you sign a transaction but had not really been explored actually until we popularized it in 2022 and so yeah i think combination of those things helped us navigate that time and then there's also at that time 2022 the most popular thing going on was nfts so having very strong nft support um it's it's it feels dumb to say now but like just having nfts automatically show up in your wallet was not the standard thing back then like and so uh and even having tokens automatically show up in your wallet a lot of people don't forget like in metamask originally in order to have a token show up you would have to actually manually add it and so still sometimes today yeah and it's written there is a new token identified but you need to go on yeah which really we just took the opposite approach where we would index and discover everything which is actually still like a growing huge problem but then get really good at applying sort of like spam filters and things like that kind of like an email inbox and so anyway so yeah 2022 we're able to uh yeah ride the nft quite nft wave quite well and really focus in and dial in the user experience um and so and uh release a mobile app very quickly was another thing we went we were extension first but then we just four to five months after we initially released we were able to get a mobile lab out very soon as well and that was actually also pretty pivotal to um riding the nft wave effectively um and so anyway going a couple steps back and answering your original question of like when is the right time to go multi-chain once once we went through 2022 we felt like we're in a pretty stable spot by the end of it and then that's when we started to re-architect the app to build these like multi-chain features.
1:11:42That was 2022. And then sort of end of 2022, beginning of 2023 is when we really had some time to breathe. And we had been basically fighting all these fires and fighting off all these opponents and competitors. And, you know, a lot of Phantom at that point was being held together by like, you know, sticks and chewing gum so to speak and then so now that we finally had a little bit of a breather it's like early 2023 era it's like okay let's actually like refactor the app a little bit and because our original plan was to uh graduate from this like mono chain wallet to multi-chain wallet it's the perfect opportunity to build these multi-chain features um and so yeah that's when we felt was like the right time.
1:12:34So we had all this momentum, we had a chance to breathe. So we started building out all the multi chain features early 2023. You wrote the crazy Solana 2021 wave, crazy price appreciation, NFT craze. And you managed to get out of that at the top position in wallets. but whatever goes up too quickly must come down quickly career business stock or even a crypto less than two years after you started phantom but i experienced a life defining crisis with the blow up of ftx one of the biggest solana backers why did you stay
1:13:22yeah i mean that was such a crazy time and also it was just really unfortunate timing because i was I was just describing like the whole arc right like at the end of 2022 beginning of 2023 we finally had this breather where we could finally fulfill some of these original multi-chain plans by the time that we were ready to release like multi-chain more broadly was literally at the end of 2023 like when all the development was like finished and all of a sudden like FTX happened right which is like just really unfortunate timing because we were like okay we just we just added support for ethereum and and polygon and the polygon being the most popular evm chain outside of ethel one at that time and when we released it it was basically right after the ftx implosion and it was basically viewed as this like betrayal of solana so it's kind of a very difficult thing to to navigate and just really bad timing um because of course we were not of course it takes time to build this thing right it takes time to build out all this multi-chain infrastructure it's not like ftx happened and then in a week we're like hey now we're multi-chain um so it was really bad timing and that in itself was also something that we had to navigate um and so but why did we decide to stay i think that fundamentally you know i mentioned all these things that we saw from solana early on i think all those fundamentals were still there and although ftx being this primary centralized exchange partner player in the ecosystem although that went away i think that all the other fundamental things that we saw and especially in 2020 especially in 2022 it really became clear like hey this new this there's actually a new wave of people onboarding here it's a completely different set of people that were on ethereum because because it was faster and cheaper it was literally a completely different demographic that was being onboarded and we saw those signals really early on um and yeah you know folks who are who can't afford to pay 50 to 100 dollars of gas fees on every transaction, right?
1:16:04It just unlocked this like, brand new set of users. And we saw that firsthand. So that, on top of all the fundamentals of Solana not changing, how do you see that? That these are new people? If there's no KYC, you don't know exactly who your customer is? Like, how do you know that? I mean, it makes sense. It's logical, right? But how do you concretely, you're a very data-driven person, from what I understand, probably. I mean, we talked about that before, right? Even at Twitter, you were looking at the data. Even at 0x, you're like, hey, look, we're losing 50 % of the people here because of MetaMask.
1:16:43How do you know this is a new type of people? Yeah, that's a good question. I mean, it was just the behavior, their behaviors. I mean, it was a completely different type of behavior. And the sort of people buying sort of like the lower market cap NFTs, it was just something that was just not happening on Ethereum. And it was just something completely different. And so you're right, it was hard to prove that it was a completely different segment because in our eyes, they're just addresses and transactions happening on the blockchain. But the type of behavior was just completely different. And it was also a lot more mobile first in a way that Ethereum never really had.
1:17:37And then also there's a lot of anecdotal evidence as well that folks that we knew, they had a they had a a cousin who had like someone at work who was getting into solana nfts and stuff so a lot of the a lot of the signals were there um but yeah like i said it was not only that but it was also the fundamentals of solana not changing i think just gave us a lot of conviction to double down and something that was very interesting that happened post ftx with solana was that it was sort of like this mass purging event where everyone who remained were like all of the true believers so to speak and again that formed like a really genuine core in which today's ecosystem is built so like a lot of the i mean i guess you can call it a lot of the weak hands quote-unquote got washed out and then a lot of like the true believers stayed and uh yeah that actually formed the basis of like the very strong community that we see today uh which is kind of it's kind of interesting because yeah ftx was always framed as this mass this extinction event at that time but actually it was sort of like this purification test of some sort where like only the true believers stayed um so uh interesting you said sometimes i mean in entrepreneurship in general being crypto is so crazy that it hits even more you say we have to find a a reason to keep going you have an example or two where you kind of go to this point where you were i'm not gonna say near abandoning but where you were kind of questioning the what you're doing which i think we all do yeah now and then i mean i mean yeah ftx is a big one i mean that one was like being like in a slow motion car crash for like two or three weeks i was just like whoa like we were like on fire for so for so long and then it literally just all came crashing down and that was like that one was crazy because i was literally at solana breakpoint when that was happening or like i was and like there there was like the public fighting between cz and spf and i was like no one like really knew what was going on and then like the plane ride back i was just like whoa like this is like this is like getting crazy um so yeah i mean ftx was definitely you know one of those moments um but yeah i mean I think it all comes back down to trying to achieve this mission, just to accelerate the adoption of crypto, genuinely believing that crypto is a positive force for good in the world.
1:20:43And one of the side effects of being a permissionless and open ecosystem is that is exactly that. There's so many different things going on. and so much experimentation going on that there's good parts, there's bad parts. It's kind of a double-edged sword to being a permissionless open ecosystem. Early internet is exactly the same. And so I think our role is to really just help users navigate that world, keep them safe, and keep them, yeah, basically keep them safe them safe as they're exploring basically very much very akin to how you know the the browsers roll in in on the web or even an email client like in g like gmail if you look in your spam folder it's successful right like there's all sorts of people trying to scam you and fish you or whatever but they did a really great job just providing taking this open permissionless protocol and you know developing a safe and easy experience on top of that and then obviously email completely changed the way that people communicate and arguably you know propelled human society and so yeah just you know going back to that original mission and just you know truly believing that crypto is a force for good i think that's uh one of those things that keeps the entire team going you said at phantom we believe that crypto is a huge positive force in the world not just a new age 20 24 7 casino
1:22:30what makes you wake up every day and go to your phantom office
1:22:37well i mean yeah i'm how do you explain to someone who is like this is just a casino 24-7 and you guys are a huge player, you draw in fascinating that casino. How do you explain someone who sees the crypto industry pejoratively in a bad fashion and explain them or evangelize the huge positive forces in the world that it can bring? Well, nowadays, it's actually a lot easier to do that because of what's happening outside of this crazy casino aspect, which is there's literally all the infrastructure around stable coins, massive fintechs getting into crypto. All of that is very clear evidence that there is something greater here.
1:23:30There is this broader internet-scale finance system, internet-native finance system that's being built. and we're actually finally seeing that end of the tunnel like right at the end of the tunnel today um because during all of these basically during each one of these speculative waves like 2017 2020 um 2017 2017 was icos 2020 defy summer 2021 nfts 2025 and 2024 meme coins during each one of those waves huge amount of capital and users come into the system and infrastructure gets built roads you know public goods etc and each time that happens we get a little bit closer and closer to realizing sort of like this final vision of sort of quote-unquote true utility of crypto and i think for this last wave a number of step functions got realized so the emergence of solana and faster the the true culmination of a of a blockchain that is fast and cheap enough for the vast majority of people on earth to use and especially on a mobile form factor as well that's a huge thing that happened in the last wave was that crypto on mobile got unlocked and on top of that there's there's technological infrastructure but there's also financial infrastructure stripe get buying bridge getting into stable coins leading the way for other fintechs like the true finally the true vision of having this us back us dollar backed cryptocurrency where you can take it pay for coffee with it pay for things on the internet with it that's like finally happening now and so i mean why why would we stop now like that's that's that's what's happened that we're like basically on the precipice of achieving that you mentioned crypto getting really big on uh mobile mobile apps in late November 2024 Phantom became one of the most downloaded apps in the App Store ahead of WhatsApp Instagram I think just be just behind chat GPT so basically ahead of many other big Silicon Valley and see San Francisco big names how did that feel um well yeah I mean that was crazy moment Yeah, I think we hit like, I don't know, number three or number four, like on the iOS app store.
1:26:15And yeah, I mean, it felt it was very validating in some sense, because it's like a very objective measure that you can show anyone else, anyone who doesn't know about crypto or your mom or whatever. And it's very clear, like, you know, the adoption is there. So yeah, I mean, it felt awesome, felt validating.
1:26:45I don't know much more than that. It was great. How much did that help you think much bigger in terms of what's possible for crypto and for Phantom Wallet?
1:27:02Yeah, I think it did open my eyes in terms of, wow, we do have this massive distribution. Like, people all across the world, many different countries are downloading Phantom. And Phantom is actually truly a global phenomenon. on and we actually have this very unique opportunity in front of us to actually actually evolve into the next you know the next mass market consumer finance app um in a way that other traditional finance consumer apps can't really do like square cash venmo revolute robin hood to some extent they don't they don't have access to the same sort of global audience that we do they don't have access to the same sort of open permissionless networks that we do and so yeah i think that did that really did put into focus like we actually have the distribution to actually to make that final leap to start competing with you know the big boys basically so people would go on the app store and would see gpt instagram whatsapp and then they would see this app with a phantom on the top where does the logo and the name come from uh yeah that's a good story actually the name phantom is actually derived from metamask there's actually a direct connection there where my co-founder and i basically actually not too far from here we're uh walking down mission street basically uh and we had been ideating about this concept of building a metamask competitor and i think we yeah we were a couple drinks in and we're just riffing off of different concepts right and so we were we we had this visual of like hey we have to we have to remove the mask uh like we have to de-mask the ecosystem like we have to we have to like remove the mask and see what's behind the mask whatever and i think and then my co-founder just said oh phantom of the opera and i was like oh phantom is a really good name and then on the spot i just like looked up a is phantom.com available which the answer was no although we have phantom.com now which is another story but phantom.app was available and i was like that's a perfect domain i literally bought it like right there um so that's actually how the name was derived actually comes from actually comes from metamask which is interesting um and then the logo is also interesting because the logo that we have today is actually not the logo that we started with the logo that we started with was designed by my co-founder chris uh who is designer by trade he just quickly put something together on in figma and that was what was the original ghost that looked like a little bit more like a chat bubble um and so that was the original icon and then the icon that we have now the logo is actually basically coincided with a little bit of a reinvention of the company coincided with hey we went from the small chain wallet to multi-chain wallet we wanted to just basically give the entire brand a new foundation to be able to have like a very unique identity and unique like visual style and so uh it was that during that time that we started experimenting with new logos and it was actually very controversial because i was like obviously we were we had already gone through 2021 2022 with the old logo and we already had this brand recognition and uh my co-founder chris he was like we should we should up level our brand and and develop this new logo i was like that seems really risky but I trust you fully and ended up being the right move because now it's a lot more very iconic and a lot more visually distinct so um anyway that's like a little bit about the logo and name earlier this year you raised a huge funding round of 150 million dollars at the three billion dollar valuation why um what kind of goes back to a little bit what I was talking about earlier, which is, well, part of it is in crypto, you want to survive for as long as possible.
1:32:02And in my opinion, you can never acquire too many resources or raise too much money. And so, you know, we wanted to secure ourselves, secure the company, and build enough of a war chest so that we can always remain long-term thinking.
1:32:33second is we do have these aspirations to like complete this sort of second leg and transformation into global consumer finance platform and we wanted to bring all of the biggest players and investors onto the table and so we brought in so you know sequoia was the lead for the for the around sequoia's legendary silicon valley investor uh responsible for pretty much all of the consumer finance apps you know today robin hood new bank all this all these guys and so they were the perfect um sort of like new blood to get into the into the the company to actually fulfill like this next leg. So it's part strategic, part securing the company in terms of resources and just making sure that we can always remain super long-term thinking no matter what happens.
1:33:37You said before, Phantom has a huge advantage when compared to these finance apps that you want to disrupt, such as Robinhood and Revolut. Phantom is built on the top of crypto. It is open and permissionless. What does this mean if you had to explain it to a Robinhood user who doesn't understand much about crypto?
1:34:02Yeah, well, I think, so one, I'd say to a Robinhood user, I'd say basically it gives them access to financial tools and investment opportunities that they would not normally have access to to a to a robin hood user that would sort of be the angle it's like so what is what is a robin hood user trying to do when they download robin hood it's to access basically new invest new investment opportunities and so for phantom we bring a whole new world, not only the existing ones that they're used to, like a whole new world of potential investment opportunities. And that's how I position it to like the prototypical Robinhood user.
1:34:57For example, what would you tell a Robinhood user? Because Robinhood is doing a massive push with the crypto, right? Yeah. What would you tell them? Hey, look, like this is, you have access to this range of opportunities, but look, with us, this is how much bigger this range of opportunities yeah well it's it's not only about bigger but it's also about being there first which is also a big aspect of investing or trading you know you want the alpha so to speak you want you need to be there first the way that robinhood and even coinbase is set up is that they're always trailing behind just just yesterday or something like they added they added like peanut coin or these various meme coins and i'm like i'm like that those are like months late right you're many months late not even a month yeah like almost yeah like and i'm like okay so it's very clear to any robin hood user that if they do want access to these new things, whatever they might be, Phantom is the only way to basically access the bleeding edge.
1:36:11So that's sort of one of the main positives for Phantom. You go as far as to say that Revolut and Robinhood just can't compete with Phantom. And I was thinking, I know Ben from Bybit, for example, people, top exchanges out there. I know the guys from Jupiter really well. And when the Trump coin launched, I really understood on-chain power. Yeah. In terms of how fast, right? Exactly that. And I started to think in my mind without telling it, these centralized exchanges are finished. I mean, obviously it's probably not going to happen as quickly as i might think whatever or maybe it's not true but if i think very very simplistically yeah if more and more people understand on-chain power and faster access right everything else given a given a long uh term like frame enough right it's finished yeah what do you think about that no yeah totally i mean i think that's that's definitely the case like centralized exchanges like coinbase or uh kraken or whatever they made the right choice for them at the time that they were built the raw raw blockchain was very difficult and very hard for a normal user to use and expensive and you to use bitcoin you have to wait six confirmation blocks and all this kind of stuff.
1:37:55And so they're like, hey, let's just abstract all that away and create this and package it up in this centralized experience where we can hide all the details, right? That was the perfect choice for them. And for the industry as a whole. Yeah. To be able to get people to bootstrap the ecosystem, so to speak. But now the number of tokens appearing on chain is exploding and centralized exchanges have this like they're basically like have like a pickaxe where it's like and you know versus something more versus having the bow and arrow or whatever right like they they have this very one-dimensional tool which is like an exchange and like listing tokens onto the exchange that's the only tool that they have to compete obviously coinbase has evolved and now they have base and coinbase wallet and all of that but yeah i mean it's kind of an old paradigm and now they have this new paradigm there's this new paradigm where you basically have to you have to go from you have to transform from listing to indexing basically or you have to act as a tool that actually discovers and indexes new tokens as they come because they're coming out so quickly.
1:39:20And so yeah, it's, if they don't are not able to transform themselves, they're not going to be able to compete. And because of all the network effects involved in these like open permissionless networks, it just becomes like this sort of like avalanche, essentially. So yeah, I mean, you know, I think that, you know, that's something that we saw very early on at ZeroX as well. Like ZeroX's whole whole vision was that there was going to be this world where like there's millions of tokens flowing freely from point a to point b and you know the only way to be able to navigate that world is decentralized exchange and that is actually literally happening right now um and so but yeah so yeah you see like robin hood's like basically struggling to list new tokens in a timely fashion and they have to completely change their model which is very hard to do to completely reinvent yourself as a company your ultimate goal is at phantom is to eat try to fight does that mean
1:40:34yeah uh basically that means well it means it's it's sort of multi-dimensional it means a fulfilling some of the initial vision of crypto where it's actually a complete alternate finance system to the traditional finance system help actually promote its growth and promote um sort of this network effect that i've been describing where you have this open permissionless network there's so much activity and so much so many users and developers that tradfi so to speak doesn't really can't really compete um it also means taking the things that people normally use taking the jobs to be done that people use tradfi for and doing them better so sending money from point a to point b interacting with businesses getting access to new investment opportunities like everyone's going to end up discovering that those jobs to be done are much better served by crypto and so that's what i mean by eating trad fives basically the the things that people are trying to get done that they they normally reach for square cash or robin hood eventually they're going to reach for phantom to do that first.
1:42:03Are you happy? Yeah, I'm pretty happy. What makes you happy?
1:42:12Oh, God. I mean, I think, yeah, making huge impact, building something. I think, you know, I've always been a builder and tinkerer and building something that a lot of people use and recognize makes me happy and brings me fulfillment. And yeah, I think being mission-oriented, actually working towards this long-term vision, that makes me happy. Amongst other things. That's all the work-related ones. but what's your biggest prediction for next 24 months oh 24 months
1:43:06well we're gonna see a lot of stable coins come out i think we already see that precipitating i think we're gonna see some interesting downstream effects of that happening i think things are probably going to get quite confusing in the world of stable coins very similar to what happened with l2s i think the valid that the dynamic is very similar where all of these companies and apps got pitched on hey you're going to build your own l2 and you're going to be able to make all this money off of it right now stable coins have kind of taken that role it's like hey company xyz like you're going to release a stable coin and you're gonna you're gonna make all this money off of it right look at look at usdc and circle and then all of a sudden like all these companies are going to start issuing stable coins and it's going to get really confusing so i feel like in the next 24 months you'll probably see all this all these come out and then you'll probably get like this like peak confusion and then probably you'll then end up consolidating to be winners, let's say.
1:44:19So I think that's going to happen. I think we're actually going to finally see the realization of payments enabled by crypto. Well, there's two different types of payments. There's peer-to-peer payments, which we're going to be working really hard to enable, like sort of like the crypto Venmo vision. And then there are crypto user to merchant payments, like actually buying goods and services with crypto. I think that world is finally going to get realized thanks to Stripe. Like that world has traditionally been pretty hard to crack because merchants don't really know what to do with crypto and they don't know how to deal with it.
1:45:10And so you really needed that last leg for someone to be able to convert crypto into like normal fiat for merchants to accept and starts playing that role now with pay with their pay with crypto uh efforts and so i think finally we're going to see that world um come to fruition um so yeah i'd say 20 those are a couple 24 months Thank you so much, Brandon, for doing that. Thank you for spending all your days and sometimes nights to bring this industry further and to be so practical. Sounds simple, but it's so necessary. Like we talked about that before. There's too many people who are, I mean, it's a very tech-driven and developer-driven industry.
1:45:59and there's too many people who still seem to not really understand that users need simplicity. And it's something that you really nailed and the reason why millions of users, me included, use Phantom a lot. So thank you so much for that. You're welcome. Thanks for having me on.
From the publisher
Brandon Millman, co-founder and CEO of Phantom, reveals how his team built crypto's most popular wallet with over 15 million monthly active users.
While other wallets prioritized technology, Phantom focused on user experience, making crypto accessible to everyone.
Brandon shares insights from his Twitter days and explains why traditional finance apps struggle to compete with on-chain solutions like Phantom.
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FOLLOW BRANDON AND PHANTOM
• Twitter: https://x.com/phantom
• Twitter: https://x.com/BChillman
• LinkedIn: https://www.linkedin.com/in/brandon-millman-b093a022/
• Website: https://phantom.com/
FOLLOW KEVIN & WHEN SHIFT HAPPENS👇
Twitter (X): https://x.com/KevinWSHPod
Instagram: https://www.instagram.com/kevinwshpod/
Linkedin:https://www.linkedin.com/in/kevinfollonier/
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DISCLAIMER
The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.
#Entrepreneurship #Crypto #news24
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0:00 Trailer
1:36 Please Subscribe
2:02 Partnerships
2:48 Building Worlds Best Crypto Wallet
4:44 Why Crypto Adoption Matters
5:48 Who is Brandon Millman?
7:40 Dealing with Stress
9:50 From Twitter to Building Phantom
12:53 Self Custody with Trezor
13:46 Lessons Learned at Twitter
14:45 Crypto & Blockchain Fascination
21:51 Avoiding the Twitter Trap
23:17 What is 0X?
25:06 Lessons Learned at 0X
28:22 Wallet Experience as a Barrier
31:46 Failure to Prioritize Users
35:29 Product Market Fit First
37:48 Pragmatism Over Perfection
39:40 Building Phantom: Solana First
45:00 Why Solana First?
48:55 Building in Silicon Valley's Culture
53:32 Phantoms Impact on Solana’s Success
56:00 Phantom’s User-First Approach
1:00:07 What is Phantom Wallet?
1:01:48 Solana’s Unique Narrative
1:06:08 Phantom’s Strategy to Dominate
1:12:44 Solana's Resilience Post-FTX
1:19:10 Facing Doubt in Crypto's Chaos
1:22:18 Building the Future of Finance
1:25:40 Phantom’s App Store Milestone
1:26:48 Phantom’s Global Reach
1:28:18 How Phantom Got Its Name
1:31:25 Why Phantom Raised $150M
1:33:38 Phantom vs. Robinhood
1:36:20 Phantom's Edge Over Centralized Exchanges
1:40:26 Replacing Traditional Finance
1:42:02 Are you Happy?
1:42:56 Prediction for the Next 24 Months?
1:45:35 Concluding Remarks




