E163: Jupiter President: How Crypto Will Replace Your Bank (And Why Wall Street Knows It)

19 Mar 2026 · 1 h 20 min · 25 chapters

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When Shift Happens Podcast - Episode 163 Summary

Episode Overview Title: E163: Jupiter President: How Crypto Will Replace Your Bank (And Why Wall Street Knows It)

Guest

Xiao-Xiao, President of Jupiter (a leading DeFi super app on Solana) Focus: Discussing the transition from traditional finance (TradFi) to blockchain technology, the role of Jupiter in the DeFi space, and the future of on-chain finance.

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Key Concepts and Discussions

  1. Transition from TradFi to Crypto
  2. Xiao's Background: Former digital assets lead at KKR, transitioned to crypto to engage in innovative financial solutions.
  3. Reasons for Shift: Discontent with the traditional finance structure; desire to create accessible financial tools.
  4. Comparison of Work Environments:
  5. KKR's structured, output-focused approach vs. Jupiter's chaotic but innovative environment.
  1. What is Jupiter?
  2. Global Payments: Jupiter aims to create zero-fee global payments enabling even small merchants in developing regions to use blockchain for transactions.
  3. On-Chain QR Payments: Introduction of a product that integrates on-chain assets with everyday payment systems.
  4. Aggregation vs. Siloed Solutions: Discussion on the importance of providing a user-friendly interface that aggregates various financial services to simplify user experience.
  1. The Future of On-Chain Finance
  2. Market Potential: Current on-chain finance users are few compared to potential user bases (compared to platforms like Robinhood and Binance).
  3. Tokenization: Predictions on the growth of tokenization and its need for radical changes in governance and structure to rival traditional financial systems.
  1. Institutional Adoption
  2. Current State: Institutional interest in crypto has grown but remains cautious due to market volatility and regulatory concerns.
  3. FOMO vs. Fear: The delicate balance institutions face between fearing missed opportunities and the risks associated with volatile crypto markets.
  1. Product Development at Jupiter
  2. Rapid Development Culture: Emphasis on a unique culture that encourages experimentation and quick iterations of products.
  3. Continuous Shipping: Jupiter's ability to consistently launch new functionalities and products rapidly.
  1. Partnerships and Investment Strategy
  2. Strategic Moves: The recent $35 million investment from ParaFi into the JUP token is seen as a long-term commitment based on growth potential.
  3. Role of Institutional Partnerships: Building relationships with financial institutions to enhance credibility and market reach.
  1. Vision for the Next Five Years
  2. Three Pillars for Growth:
  3. On-Chain Super App: Expansion of Jupiter's offerings to incorporate more financial services.
  4. Global Payment Solutions: Making payments seamless across borders with zero fees for users and merchants.
  5. Omni-Chain Execution: Simplifying the user experience by enabling transactions across multiple chains without friction.

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Conclusion The episode provides a comprehensive look into the evolving landscape of finance as driven by blockchain technology, emphasizing the need for innovation, accessibility, and the importance of integrity in building long-term solutions. Xiao-Xiao’s insights reflect a strong belief in the future of on-chain finance and the unique position Jupiter holds within that future.

Call to Action

  • Subscribe to The Shift Newsletter: For behind-the-scenes insights and updates from the episode and the world of crypto.
  • Explore Jupiter's Offerings: Visit [Jupiter's official site](https://jup.ag/) for more information on their DeFi solutions.

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This summary captures the essence of the podcast episode while highlighting critical discussions that may interest both crypto enthusiasts and those exploring the transition from traditional finance to decentralized finance.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Understanding Jupiter Global

0:45 to 2:30

Discussion about Jupiter Global's innovative on-chain QRPay for merchants.

“retail customer base, very core use case around Dex aggregation and then around which they have built a whole suite of flywheel of products.”

Transition from TradFi to Crypto

2:30 to 6:10

Insights into the shift from traditional finance to the crypto space.

“When you have small kids, I think like I do, it's good.”

Living in Dubai and Global Perspectives

6:10 to 9:50

Exploring the advantages of living in Dubai and its strategic significance.

“I think the biggest problem is like actually how do the other functions catch up with this raw power, right?”

Building in the Chaos of Crypto

9:50 to 12:10

Exploration of the chaotic yet innovative environment in crypto development.

“And today the aggregation is left to fully centralized players that take custody of your assets and it's intransparent what they do with it.”

Musical Background and Career

13:20 to 14:00

A look into the guest's early life as a concert pianist and its impact.

“And then, yeah, I was invited to play around the country, around Europe, around the world, I played for George Bush Sr.”

The Journey of Musical Talent

14:00 to 15:40

Learn about the speaker's early experiences and realization of wanting more from life beyond music.

“But it was also an echo chamber because, you know, I got a lot of inputs from my family and from the surrounding positive reinforcement.”

Transitioning to Business and Blockchain

15:40 to 18:00

Discover how the speaker transitioned from music to business and became involved in blockchain projects.

“what it was, but I knew it was something else.”

The Evolution of Blockchain Technology

18:00 to 21:20

Explore the speaker's insights on the evolution of blockchain and its implications for finance.

“I don't know when it was like and you realize holy shit like this is game changing.”

Challenges and Opportunities in Digital Assets

21:20 to 28:00

Understand the challenges of digital assets and how firms like KKR respond to the changing landscape.

“Like, are you the one who's like, ah, we need to push for this thing.”

Understanding Market Structures in Crypto

28:00 to 31:00

Learn about the volatility and uncertainty in crypto market structures and the need for strategic investments.

“And so, yeah, I think ultimately it was clear that the market structures at the time were still so volatile that a lot of theses that you would form at the time could go to zero quickly.”
Show all 25 chapters

Institutional Adoption of Crypto

31:00 to 36:55

Explore the current state of institutional adoption in crypto and how it varies among major players.

“I'm not sure which one I want to focus on first.”

Transitioning from TradFi to Crypto

38:15 to 42:00

Delve into the reasons behind leaving traditional finance for the opportunities in crypto, focusing on application and impact.

“You said before there is no investment, there is no FOMO.”

Understanding On-Chain Finance and Market Potential

42:00 to 44:44

Explore how on-chain finance represents the future of crypto and its growth potential compared to traditional finance.

“was like long tail assets, meme stocks, right?”

Integrity and Consistency in Crypto Projects

44:44 to 47:24

Learn about the importance of integrity and consistent development in successful crypto projects like Jupiter.

“More and more activities are going on chain.”

Personal Reflections on the Crypto Journey

47:24 to 50:24

Hear insights on personal growth and cultural shifts experienced in the evolving world of crypto.

“I dived into something completely new and started almost from zero.”

Strategic Partnerships and Investment Decisions

50:24 to 52:48

Understand the rationale behind Jupiter's strategic partnerships and investment choices in the crypto market.

“And we need to have these allies to kind of like, almost like push forward the greater good, right, of like rebuilding crypto in a way it was supposed to be.”

Long-Term Vision in Crypto Investments

52:48 to 56:00

Discuss the importance of long-term vision and alignment in crypto investments, using Parafi's strategy as a case study.

“So what's the deal with Parafi on that front?”

Investment Strategies in On-Chain Finance

56:00 to 57:30

Discussing strategies and visions for on-chain finance investments.

The Future of On-Chain Finance

58:27 to 1:04:58

Exploring the future pillars of on-chain finance and its global impact.

“What's on-chain finance like in five years?”

Jupiter's Culture of Innovation

1:04:59 to 1:10:01

Examining the innovative culture at Jupiter and its impact on product development.

“Giant unified markets, how Miao likes to call it.”

Innovation in the Crypto Market

1:10:01 to 1:10:42

Explore the necessity of innovation and experimentation in the crypto space.

“It's Hyperliquid doing the way, Jupiter coming out the way, they also surprised everyone.”

The Essence of Shipping and Culture

1:10:43 to 1:13:14

Learn about the culture of shipping and how it drives success in crypto.

“just now I was like, fuck it, let's do it.”

Intentions Behind Innovation

1:13:15 to 1:14:24

Understand the critical role of intentions in driving positive outcomes in crypto.

“As long as the mission is like good intentions, I think all of this can be, you know, leading to a better outcome.”

Market Trends and Tokenization

1:14:25 to 1:17:02

Discover emerging market trends and the potential of tokenization.

“What shift is happening now that most people still don't see?”

Future of Capital Formation and FX

1:17:03 to 1:18:11

Discuss the future of capital formation and foreign exchange in crypto.

“And then the second thing I think that we're also very excited about is just, I think, FX.”
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Transcript

Automatic transcript. May contain errors.

0:00If you believe that crypto is not just about Bitcoin and altcoin, if you believe real world things can come on chain over time, if stablecoin is the first step, then the question becomes, where do you draw the line? It's just a question of time. And I think that's what's so exciting building out on chain. What's on chain finance like in five years? I think... Xiao-Xiao-Xiao, the president of Jupiter.

0:22Xiao-Xiao:A leading DeFi platform with over$2 trillion in volume. A former KKR and BCG strategist. What is Jupiter Global? It's basically the first ever on-chain QRPay that allows the small merchant in the Vietnamese journal to accept on-chain assets via QRPay with zero fees. We literally build it with a team of like four or five people and it's like logo launch. You left TradFi and KKR for crypto but more specifically Jupiter. Track record of actually building products that people just love using and you have a very loyal retail customer base, very core use case around Dex aggregation and then around which they have built a whole suite of flywheel of products.

0:57This podcast is called When Shift Happens. What shift is happening now that most people still don't see? I believe tokenization can be a lot bigger. A lot of people now talk about tokenization, but it will require some very radical and fundamental changes than the way tokenization are done today. Proify invested$35 million in DripToken. Can you explain simply what's the logic behind that? Yeah.

1:25Hi, everyone. This is the little bit that I know none of you like that can help us make a huge difference for this show And we want to take it next. 71 % of the people who regularly watch When Shift Happens have not subscribed And so all I'd ask you if you want to make a huge difference is the following If you've seen this show before and you like it, help me, help my team Hit the subscribe button and we'll continue to build this show for you. Thank you What's your feeling about Dubai? Personal personal outside of the crypto yeah and so on I think strategically it just makes so much more sense right the location is perfect the weather is not I mean the weather is perfect you know half of the year the other is terrible the other half of the year but being able to kind of go equal distance to London New York to and then to Singapore is it's useful but it's also painful because you have to cover both, right?

2:27Everyone leaving the UK to go to Dubai now. I mean, Europe even in general, I would say. Yeah, I would say. Crazy. When you have small kids, I think like I do, it's good. It's much better than London for the kids. But once they get into like proper school, primary high school, we might reconsider. When is that? Many years away? Four or five years, I would say. like proper consideration where are you? Singapore? Singapore yeah from Switzerland but based in Singapore okay moved out actually I was in Shanghai Hong Kong Singapore Madrid London Geneva Dubai Shanghai as well Shanghai like I was just six months in Shanghai no no no 2013 oh okay I was in commerce or what did you do?

3:12I was working for I was with my university doing some work for like Changsha I mean Hermes oh okay and some luxury brands there. Oh, wow. Yeah. We got to properly sit down and have a drink, et cetera. Yeah. We're having a drink here. Some beautiful water. Oh, okay. That's what we do here. Right. Do I need a mug as well or like you have your famous mugs, no? Like, but that's yours. So. Well, I have this one but it was used by the previous guest so I don't think you want it. Yeah, let's not do it. Finishing tonight? Finishing tomorrow? This is just the conference part, right? There's still like, and then from tomorrow, finally, then you can sit together and actually work with the team.

3:58Start to do some work. Stop partying, start working. It's not partying. I'm joking, obviously. Yeah, it's crazy. They just continue to build stuff, right? And you try to have a little bit more structure and so on. How does that? Yeah, there's no structure. It's like chaos. But you see, I'm like this delicate balance of clearly something is working and they're just doing incredible stuff. And if I apply common sense, right, like in the sort of more traditional business sense, you would try to do a lot of things differently. But you have to strike a very delicate balance where it's like just no regret.

4:44like just there was zero effort and you just clearly add value versus where you try to change things and and this kind of magic just disappeared so i have this like very you know um we have a lot of debates but uh but it's very interesting i don't want to disrupt at all like you know the dislike magic that is still there but it's like at some point it's a scaling problem right it's just like when you hit a certain critical mass, I think. How does that compare to your previous job at KKR? Digital assets, right? So same kind of industry. Yeah. But you have one side, a PE, private equity, doing some digital asset stuff led by you.

5:29And then you have like the freaking chaos of Jupiter. Yeah. The complete opposite. Complete opposite. Yeah. You know the team quite well, right? Yeah, I know Cash pretty well. I know Meow very well. I know how he works, how his brain works. He was a couple of times on the podcast. We've been doing some work together, and I know exactly how you do the... The dance. Yeah, yeah. But I mean, at the end of the day, what's amazing is, and what must be a big difference for you coming from more like Tratify is how everything is, you look at pure output, right? Performance output. Yeah. And there's no like structure.

6:19It's just like, go. Just raw. Just raw power. In engineering terms. I just like. I think the biggest problem is like actually how do the other functions catch up with this raw power, right? Like building things like you build crazy good things. And the people that know about you immediately use it and they love it, right? But how to tell other people that don't know about you and would never try. So the whole like how to do comms, how to like, it always is catching up. I don't know if we should talk about it, but it's like marketing and comms and almost like also BD, right? Like how do they, it's hard to catch up because like everything is just, we launched Drupal Global.

7:14I don't know if you heard Armand, payments, the on-chain payment. Absolutely, I saw. It's like just one of 40 announcements. and we hired a product lead on payments three months ago and it was an idea. There was nothing. Literally no roadmap. Three months later, global launch. Do you expect what Jupiter Global is? It's basically payment with Visa, infinite, the first ever on-chain QR pay. So it allows basically the small merchant in the Vietnamese jungle to accept on-chain assets via QR pay with zero fees, right? Nobody else has done this before. And we literally build it with a team of like four or five people in three months.

8:04And it's like global launch. Like, you can use it today, right?

8:11And then there's like whole companies that just like stitch together some other vendors and raise big rounds of funding and have a big team and basically do something, right? And for us, it's just part of the super app, right? It's just increasing retention and, yeah. But another company stitching some vendors together and raising money for that might do better because they're purely focused on that. Yeah. It's a different approach. Siloed point solutions versus aggregation. the power of aggregation, network effects and aggregation. Ultimately, I think it's about user experience. Can you provide the fastest, cheapest, most convenient experience for your needs, financial needs?

9:01And is it really a better experience to go to five different applications? Like having to remember, I need this. And for this kind of need, I need to open that app. And sometimes they don't have an app, so it's just a desktop thing. I need to open a browser and remember my wallet. Log in. I have to maybe KYC. I have to log in. Remember my seed price and link. Oh, it's on a different chain. So I have to bridge it to this chain. So I don't think the end state is going to be a bunch of point solutions and we leave it to users to remember and decide for every use case what to do, I think there will be some necessary aggregation, right?

9:51And today the aggregation is left to fully centralized players that take custody of your assets and it's intransparent what they do with it. And I think, yeah, we're trying to build an alternative. Who are you? Are we already rolling? We're rolling. Oh, really?

10:15Who am I? I'm Xiaoxiao. This question, I think the answer to the question changes every few years. I was born in Beijing, communist China. Lived the first seven, eight years of my life there. I had my first McDonald's when I was six. It was like a mind-blowing experience. Everything, all that was on bicycles. There were not a lot of cars back then. And then my parents moved to Germany when I was eight. They did their PhDs there. They come from academic, artistic background. So I grew up my whole life not thinking really about finance because communism didn't matter too much. And then also when we moved to Germany, it was all about reading books and doing arts, doing music.

11:25Quick one. I want to thank our partners who helped us make this show possible. I'd like to thank our friends at Jupiter, the DeFi super app. Anything you want to do on-chain, from trading to earning yield, you can just use Jupyter. Personally, I'd recommend getting the Jupyter wallet on either your laptop or your phone, 10 times faster and 10 times cheaper than the competition. You're going to love it. Thank you to the awesome team at Castcard, my go-to card to spend my stablecoins directly with my Apple Pay to buy anything, food, coffee, hotel night, or plane tickets without having to use a bank ever again.

11:59To support this show, please check the sponsor links in the description down below. Tell me more about the music part. You were a concert pianist. I was, yeah. Most of my childhood and early adult life, I was a professional concert pianist. You know, I think how it started was I moved as a kid that grew up in communist China to Germany. There were no other Asians, basically. in Germany when I grew up. And so I didn't speak German. So one way for me to connect with my new surroundings and the new culture was to essentially find something where I could express myself without the language. But that was received, you know, extremely well.

12:51I realized I had a talent expressing myself through music. and that was a way for me to kind of overcome the language barrier. And Germans love culture and music. They have high respect for their own cultural heritage and that was a way for me to connect. I won a lot of competitions when I was very young, like national champions in music competitions in Germany. And then, yeah, I was invited to play around the country, around Europe, around the world, I played for George Bush Sr. and Gavutov and Helmut Kohl. They were in Berlin, played in a presidential palace in Germany. I had my debut at the Philharmonie in Berlin when I was 21.

13:39So yeah, that was sort of my life. So you were playing piano for George Bush when you were less than 20 years old? Yeah, I was a teenager. Wow. How did that feel? Good. I mean, validation, of course, positive reinforcement. Yeah, it seemed very obvious to me at that time that that was what I should do, what I was talented at. But it was also an echo chamber because, you know, I got a lot of inputs from my family and from the surrounding positive reinforcement. But I didn't think too much when I was young because it was obviously what I was good at and therefore I spent more time getting better at it.

14:22And so most musicians, you know, who are professional, successful start this way. Right. And then very quickly you end up in a very path dependent situation where you basically this is your clear skill set and expertise. And therefore you just keep doing it right for the rest of your life. And I think what changed for me was like in my early 20s, I realized I wanted more. from the world, from my life, you know, I had a lot of joy bringing, you know, joy to others through music, but I realized it's only a small part of actually what's happening in society. And that's why I wanted to, yeah, learn more, study more and do other things.

15:12And so, yeah, I guess, um yeah if you the first seven eight years i was basically communist china the next seven eight years i was in germany learning and then the following seven years i was playing around the world and then basically early 20s i decided to basically do other things and try other things and studied philosophy economics management different degrees i didn't quite know what it was, but I knew it was something else. And yeah, and then I moved to London. And that's, you know, when I started my business career at Boston Consulting Group. And yeah, that led me down the whole path around, you know, how businesses work, what strategy looks like.

16:03And then I also had the luck, right? BCG was incredible training at business, But it also, like back in 2016, I was lucky to sort of lead one of the first blockchain projects that BCG did at the time. What was that about? It was actually with De Beers, the biggest diamond producer in the world at the time. And essentially the goal was to build a blockchain-based diamond asset tracking platform that allowed them to prove and to end provenance of natural diamonds to protect against claims of blood diamonds and synthetic diamonds. And at the time, Ethereum didn't even quite work. And so we had to basically look at different solutions like permissioned private blockchains.

16:57And we actually came up with something and built it. and went to Antwerp and the team flew out to Africa and sort of created a system that allowed them to create this end-to-end provenance solution that I think they still, until today, use. But that led me to kind of research more and sort of fall down the rabbit hole. But it still took many years because, as you know, at these kind of very big blue-chip stratified institutions, you know when markets are hot there's a lot of attention of course when bear markets come again like you you go back to sort of the less business it's attention less business exactly and so yeah i kept staying in tradfire for a long time and progressed there and went went down sort of the also the private equity path um at kkr we can talk about a bit more about that um and then yeah so that's that's that that that was sort of the direction and uh only recently it's like i went really full-time took the leap into ArmChain.

17:59What's your big crypto aha moment? Working in TratFi or maybe consulting? I don't know when it was like and you realize holy shit like this is game changing. I think it was when we had to explain blockchain to big corporates at the time and really seeing you know how nodes worked, how smart contracts were really demonstrating that in an actual way was very powerful. And then I don't think there was a single aha moment in crypto. I think every few years, you've seen essentially a step change in what the technology can and cannot enable. And we always had these kind of cycles of something that's technically possible.

18:58And then the narratives and sort of the VC sort of narratives and categories just became way larger than the technology can actually support. And then there was like a big phase of disappointment. And then you have new narratives and new technological advancements, which makes new things possible. And I think, yeah, we went through obviously quite a few of those and there were hard moments throughout the way. But I think what really has changed in the last 12 to 24 months, I think there was an inflection point, which probably led me also down this path of really considering going all in, leaving Tratfire and going all in to crypto and on-chain.

19:48and then there was it's not a single thing but it's just very clearly when you start to see that you know the lines between TradFi and crypto on-chain finance are really blurring Bitcoin being adopted by nation states and corporate treasuries right stablecoins really becoming a rails for payment and remittance you know flows and then on the other hand side I think the big second trend in the last 12 to 24 months is that blockchain L1, L2 performance is simply not an issue anymore it was always a bottleneck performance, scalability, latency but we're really getting to a point where there is enough of that and you can actually build fully on-chain protocols and businesses and serve markets at scale So that has really changed in the last 12 to 24 months.

20:48And the best evidence are protocols and companies like Jupiter and Hyperliquid and, you know, these kind of new generation of fully on-chain businesses that can serve millions of users already and generate a lot of fees and revenues and really like have product market fit. it and yet they're not centralized in a way where it's like you have to go from market to market and spin up entities in each of these markets you ship code that is global from day one and you basically anyone in the world permissionlessly can create their self custodial wallets and and then you can start doing financial activities on chain so this kind of like acceleration and this like inflation inflection of adoption try to find on chain sort of blurring and you know technology not being or infrastructure not being the broker anymore and really starting to have to think about application layer development um i think that that was probably the the the slow realization that you know this is this is this is real not in a narrative sense or in a POC sense, but really this is about business building now.

22:09You led the digital assets at KKR. Did you build the division yourself? Did you start it? How did it happen? I'm trying to understand you're there. Like, are you the one who's like, ah, we need to push for this thing. It's really important. Like, because in crypto, we don't understand what's going to try to fight. We don't understand how serious people take this thing versus, as you said before, there is this market cycle. So like, is it a serious long-term thing or is it like, oh, it's hot now. We need to do something. Oh, now it's less hot. We do a little bit less of that. It's hot again. We need to do something.

22:51What happens in a big firm like KKR in terms of digital assets since a couple of years? I think there's a difference. if you're at a management consulting company like BCG, it's literally like service provision, right? Like very high top levels service, but strategy is kind of, it's thinking, right? Very high level thinking, but ultimately it's like where the client demand is to go. If there's client demand on the corporate side, Fortune 500 about blockchain technology, well, you spend a lot of time, right? It's very different at private equity. KKR is the pioneer of private equity. The founders actually invented the whole 80 to 20.

23:36I don't know if you know, like the 2 plus 20, right? Fee model. But yeah, I think private equity works very differently because ultimately you are stewards of capital. very kick up essentially owns majority shares of a lot of the biggest private companies in in the world and now increasingly also infrastructure and and and and credit but but there you you actually take a view on markets over over decades and but you're not early stage to kind of place bets on different things in the hope that one of the many things work out but rather you have to form a view of like real markets that are really scalable and you have to be able to prove that with almost like data and evidence and yeah when I when I joined my my role was actually to kind of work with the biggest I would say web 2 digital companies very large organizations, sometimes hundreds of millions, sometimes billions of revenues.

24:51And once we owned them or we invested in them to actually work with the management and the board to kind of set the agenda, drive forward the strategy and improve the business performance, essentially both top line and efficiency. But as soon as they joined, you know, it was 2020, 2021, like crypto just blew up, DeFi just started. And it was still very small if you look at the market size back then. But the growth was frightening enough for the firm leadership to basically say like, okay, we don't understand it. It's quite scary. It definitely has adoption, right? And it makes a lot of noise. So let's figure out what we should do about it.

25:36Should we stay away? Should we have build some small bets that are that gives us optionality or should we go all in right and then and they tasked you well we we created a task force um because clearly it's not it needs to be multi-geography multi-strategy so we had like a task force with many senior members of uh of kkr to kind of basically put our heads together and uh think you know what we should do and um And then because I had relevant experience at ECG and I had basically, you know, I've done also engineering investments outside and, you know, I was just very interested in this. Clearly, I was like the most knowledgeable at the firm that I, yeah, it sort of had sort of a kind of a role to kind of drive the topics there forward and helped define and shape what we would do.

26:27And so over time, we took basically the middle path, right? Definitely going all in seemed way too risky. We dodged investments like FTX, all of the big... So going all in, what would that look like? That would have been just making really big, you know... Investment decisions. Directly from our funds, which would have been outside capital, into very large big businesses, which at the time were, you know, centralized exchanges, market makers. Did you feel FOMO when there was this crazy 2021, 2022, FTX going to$30 billion? Do you feel like, oh, shit, we should do that? Or did the boss founders feel the FOMO?

27:16Or like, actually, because we manage this external capital, we want to see kind of what's happening, tip our toes, but not do too much because it's too risky. Both. Right. I would say generally in investing, it's always that dance between FOMO and fear, right? Greed and fear. And actually making judgment and decisions that are substantiated by data is kind of a way, probably the only way to find a balance. But yeah, if there's no FOMO, there is no investments, right? But if there's no fear, you are out of your job very quickly, right? And so, yeah, I think ultimately it was clear that the market structures at the time were still so volatile that a lot of theses that you would form at the time could go to zero quickly.

28:18And I would say there was still a lot of uncertainty about the technology being scalable enough. regulations was obviously one of the biggest question marks at the time. And then, yeah, basically sustainability of metrics of adoption, right? Like whether it's just users or volume or revenues. But it was clear that it was something that we needed to build optionality around. and that's why we made some investments from the balance sheet. I still say we, KKR, made some investments into leading early stage funds in the space. Okay, so the middle path is we don't invest, I mean, probably we invest less money than going all in, but also we don't invest directly in companies, we invest in funds.

29:11We do both. We backed companies like Anchorage, KKR led the last round. But then also in funds where we didn't have to make the directional bets ourselves directly, but we would have diversified exposure into them. Firms like Dragonfly or Parafy or Bitcraft. But it was a great way for me to get to know a lot of the most interesting people in crypto. I had many, you know, the access was unparalleled, obviously, with the name like KTR. But I always did a lot more than, you know, I had my day job, which is, you know, dealing with operating some very large tri-five businesses. But I always like, yeah, I spent time doing research, meeting people, finding angles and, yeah, also going to conferences.

30:15and making friends in the space. And I think all of this over time helped me build the conviction that it's not to really affect change and have impact. It's probably faster to do it directly on change than to wait for corporate decisions to get there. But once, of course, once the corporate decisions are really there, and in some instances we're seeing that already, very large amounts can be moved, very large impact can be created, but it takes a long time to get there. And, yeah.

31:00I have two questions. I'm not sure which one I want to focus on first. Sure. The whole upbringing is, we're fine, right? Oh, fine, fine, fine. Okay, we have enough. I mean, we just go like wherever the conversation leads us. That's why I was wondering what you were doing on your phone. Now I know. Maybe he's playing Candy Crush.

31:27How advanced is this institutional adoption? If you can give an insight to crypto people who are all feeling kind of now probably down because of prices, it's not moving fast enough. how seriously is crypto being taken by institutions but in terms of size in the business and people employed just to do digital assets amount being invested or spend in crypto versus what you think is going to be in the future

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32:03are we 5 % there 10 % there 50 % there I think with everything, there's a bell curve, right? I think we're still at the very early stages of institutional adoption. I know there's a lot of press releases and a lot of... I'm actually surprised. I spoke at a lot of conferences where people wanted to put me on stage with the head of digital assets at Goldman and all of these other big institutions. And I was very surprised talking to some of my peers back then. Huge banks, right? Like some of the biggest banks or financial institutions in the world. Some of them just, you know, if they are not interested or don't care or just clearly pivoted away, they wouldn't even show up, right?

32:55But those that show up, sometimes I was really surprised that they had hundreds of people globally. like not even business like even product engineering people like building stuff right and uh and i always wondered like back then it was like three four five years ago it was like how do you you know what type of businesses can you build in corporate that would sustain even the cost base or something like that but it's probably depending on yeah depending on the view of each company and and team ultimately how long the payback and the sort of what's the view on the timeline is of of real adoption and i think there's a very wide spectrum right you have you have the lights of maybe blackrock that just accelerated very quickly very heavily into into things and then you have on the other spectrum still i would say majority of institutions being very careful and not really leaning in and then you have probably the decent chunk of early adopters that are now experimenting with tokenization especially um rwa um on-chain credit um and then and then of course you have a whole bunch of you know trading and market making firms that are it's just very clear right this is just another market that is very inefficient very large now increasingly large and i think more the sort of on the high frequency side you see just very clearly it's close to the core to what they anyway do and so they spin up very relevant business units to kind of like you know drive towards the market share in this market and then i would say for the more slower moving assets that are hard to tokenize, that will take much longer.

34:48Ultimately, the way I... If you think, if you believe that crypto is not just about Bitcoin and altcoins, right? That are basically digitally crypto-native issued things that are not backed by non-crypto or like off-chain things, then you kind of if you believe real world things can come on chain over time then the question very quickly becomes where do you draw where do you draw the line right if you believe that clearly stable coins are working right clearly they are providing real world benefits to a lot of participants in the world which doesn't just require you to believe in whether bitcoin retains value or whatever but if stable coin is the first step right like where do put the where do you draw the line right because stablecoin is essentially tokenizing us dollar right you can very very easily like a lot of people are working on different other currencies and then you think about okay what are the assets that are very very standardized very liquid and you don't have to have a lot of customization and then you kind of go down very quickly all of the different markets right around credit probably easier than private equity right obviously public stuff is is probably easier than private stuff you have to change less things and so you go down the whole like public equity public credit private credit private equity and then what will be much harder is like stuff like um real estate and and and other sort of luxury goods because it's much more unique right each asset um but if you believe that things will come on chain and there are benefits on it and we're clearly seeing signs of that happening and really having value then there's almost like no limit to the time you can put on it right it's just a question of time and um and i think that's what's so exciting in sort of building out on train financial infrastructure and um building out these kind of early proof points of um what is possible and demonstrating that value in a real fashion is very exciting.

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38:04Their AI flags suspicious behavior and account takeovers in real time before damage is done. Check the link in the description down below to learn more. You said before there is no investment, there is no FOMO. when you start personally FOMOing into I need to or when you start fantasizing about going all in crypto with your job it's probably something that you start to think some time ago maybe like oh like this is like I have this itch like this is the next thing I need to go but because it's kind of intimidating it's weird because it is weird it's so different I'm not really ready yet, but you've been started to thinking about that.

38:53Yeah, I've had many, many times the fantasy. Yeah, I've had, yeah, I mean, throughout the times, right, when consensus started, I had many conversations with companies who, you know, gave me the potential opportunity to kind of make the leap. Centralized exchanges, early DeFi, DATs. Of course. But ultimately, yeah, I think I had a very fulfilling role at KKR and it was real impact. I was dealing with some landmark deals that KKR was doing and TMT. So I think like if you're in finance, right, it doesn't get a lot better than doing private equity in KKR. But ultimately, I realized I wanted to take more risk and create potentially bigger outcomes.

39:54And yeah, as I mentioned, the timing was right when, you know, it was just, it was not like value creation in crypto. So now I think it's not just about this early stage narrative and proof of concept and big visions and then trying to make it happen. But it's now increasingly about, yeah, not the infrastructure narrative anymore. It's about the application layer value creation. And we're dealing now more with adoption and metrics that are fully on chain. I think that was the time for me to kind of go all in. You left TratFi and KKR for crypto, but more specifically, Jupiter. Why? I think the first step I think we talked about, right, that the macro trends I think were inflecting in a way where lines between TratFi and on-chain were blurring.

41:00and then now you start to have this application layer on top of just infrastructure. Specifically, Jupyter, I think, you know, I've met Meow and Cash, you know, one or two years before. We've been friends. We never talked too much about business, but we were highly interested. He was very interested in what I was doing at KKR, you know, how to kind of acquire businesses and build businesses and make them better. And I was very, obviously, very interested in what he was building with Jupiter. And throughout the time, I kind of just we chatted and I just observed what they were building. It was clearly something different.

41:47And I would say that it's kind of a couple of things. The track record of actually building products that people just love using every day. and you have a very loyal retail customer base, which reminds me, frankly, you know, Robinhood pre-COVID was like long tail assets, meme stocks, right? Very loyal customer base. And then around that, essentially building a financial super app, right? To basically generate more utility, more value for people in the ecosystem. system and and Jupiter kind of almost like did the same right very core use case around Dex aggregation very loyal customer base and then around which they have built a whole suite of or flywheel of product things I think the second thing is that the market itself is I and I define market not as crypto but really what I'd like to sort of now say is actually on-chain finance, right?

42:54On-chain finance is probably a subset of crypto, but I believe on-chain finance, the way we understand it, is the way how crypto is supposed to be, not what crypto is today. Where still most of the digital assets or crypto assets people own, probably 400 or 500 million people who own crypto, most of that are, frankly, in TradFi, like entities, right? They're centralized. You hand over the custody of your assets. It's not transparent what happens. They keep their customer records.

43:34And yeah, it's not permissionless, right? And all of these things, I think, are leading to a lot of problems in the way, or basically the problems that we're facing, right? Crypto today. and we simply believe there is a better way to build products and structure the way things should be done because the technology now makes it possible. And the market is still tiny, right? I think we're only dealing with a couple million of real regular on-chain users globally. If you compare that to Robinhood, Robinhood is probably 30 million monthly active users. Binance, probably 300 million. So roughly, roughly.

44:22So it's like a 10 to 100x growth opportunity, just from a market size perspective. I believe, if you believe that OnChain is the better way, then the question is like, you know, what share should it have? And you already see today that taxes are steadily taking share from taxes, right? More and more activities are going on chain. A lot of decentralized chains are incubating their own taxes, right? Trying to disrupt themselves before they get disrupted. And so I think market potential, so track record of the team, market opportunity. The third one is integrity, because I just felt most crypto projects and founders I've met, right, you have this very quick boom and bust cycles of narrative getting very hot, launch a token, and then things don't work out, and founders or team basically lose, move on doing something else.

45:25but i felt that the jupiter team really just consistently shipped and built things products that people needed and wanted to use throughout their market and bull market they started actually at probably the worst time in solana history right and sort of rebuilt kind of infrastructure right how to aggregate liquidity and and demand out of the ashes of ftx almost um stitching together the very fragmented liquidity pools indexes uh throughout solana and very quickly finding program fit and i think the other thing is also just what was tremendous is that jupiter never raised funding which is very very rare to see not only in crypto but in tech bootstrapped companies that grows into nine-digit fees, revenue range.

46:22It's pretty crazy. But I think it was done in a way that was just in the right way. On-chain, permissionless, self-custodial, and global access. right almost like giving the underbanked and unbanked around the world a way to transfer value financial value in less than a second right um doing doing things in a way that that are supposed that how it actually should be and really showing that there is a better way than a traditional finance or like centralized way ways of doing finance how it can be i think that that sort of integrity of staying true to that vision and just keep shipping and adding new things to the way despite what happens in the altcoin markets has always been I think the one of the core tenors and then the last thing I would say is complementarity because I think the team is extremely strong on the product and engineering side both co-founders are very very very focused on product user experience and engineering but where i think i'm bringing a lot of complementarity is like the connectivity into you know the world outside of you know crypto twitter and solana trenches and i think that's ultimately the the bigger market and finding a voice and having an interface towards that word engaging them um telling the story generating the awareness reaching out right um is something that i think we just realized it's it's very complimentary what's maybe needed we still debate how we sort of do it but probably needed in every crypto project in every relevant ones yeah absolutely yeah what are you trying to personally improve with this Jupiter chapter of your life?

48:33I think every few years I've pivoted. I always started something. I dived into something completely new and started almost from zero. And probably was able to grow quickly into these new markets, new societies, new cultures. And I feel like now I'm really diving into this completely new culture. It's almost like going from communist China to Germany, but the other way probably. You're going from a very established, extremely well-working, efficient machine that kind of is the apex of private capital to almost like the Star Wars Jedi rebellion, right? With the Ewoks. And we're like... But I like it.

49:23It's like we're... we're yeah but very capable very talented and capable you know and just like running around and building great things and having a super engaged community and uh yeah and i just felt like there is actually a lot more a lot more a lot more like upside opportunity right having impact and generating something that really proves others wrong. I think that creates the fire now. And obviously, I realize I'm not fully kryptonated, but I've been around for a long time as a participant. But now having the ability to really help shape, find a voice, making the right statements is quite exciting.

50:15for the first time you know in the history we you know took on outside investment um parify um made a 35 million investment into the into the token um i think this is just an example of like where these worlds are really emerging right even though jupiter was like bootstrapped and profitable throughout, we felt it was necessary to have strategic allies in this quest to reach out and bridge from on-chain crypto finance towards the wider world of institutions, real-world assets, organizations. And we need to have these allies to kind of like, almost like push forward the greater good, right, of like rebuilding crypto in a way it was supposed to be.

51:12So indirectly, KKR invested in Jupiter? Because you said before, KKR invested in some funds, Dragonfly, Parafi, and now you're telling me Parafi invested in Jupiter. Are you one of the reasons why this happened? Well, yes. Or are you the reason this happened? Not the only reason, but I would say definitely a catalyst. Like at all of like, you know, because it's not, we didn't need to. But actually coming to a decision that it was helpful in a way to have other voices in a room and having this strategic partnership. And this is just an example. We obviously, we are integrated with Coinbase and, you know, Robinhood.

52:04already right and and i think there's a lot more there to come um because we are the main distribution layer the customer layer on solana we're just jupyter is just becoming more and more relevant right as a you know product company and um and bringing that utility and that's this product value towards the current audience, right? Core audience. You need to have partnerships, integrations. You need to, yeah, have allies, right? That believe in the long-term vision and not just there to sort of make a quick buck, but a really long-term aligned on building out the best possible version of blockchain finance.

52:47So Parafi invested$35 million in DripToken. Can you explain simply what's the logic behind that very concretely what's the thought process of saying we don't need money because we generate so much money every year but we want to do this these are the three, four, five things that this that taking an investment from Parafi can bring to Jupiter as a whole Jup token Jupiter holders etc what's the logic that goes into that I think first and foremost, we wanted to send a signal to the market that because we are today in a very depressed token market, there's a lot of debates ongoing about fundamentals, buybacks.

53:43and the reality is when you look at investments and deals being done into tokens, a lot of the activity actually happens by discounted OTC deals, which is very intransparent and we frankly believe are not long-term aligned for project and investors, because if the token price actually stays constant or flat and even declines slightly, investors can still make money if the discount is large enough. So what's the deal with Parafi on that front? It's essentially a deal that is basically at no discount to spot price and with an extended lockup compared to market standard. And in addition, Parafi gets warrants to purchase the Drup token at much higher prices than the current to really align the long-term incentives.

54:53And basically, Parafy would just do well when Drupal does very, very well. And basically not a short-term trade, but a long-term holding. Why would they do that? What's the incentive for Parafy to invest$35 million in the Drup token when markets are pretty depressed. Jupiter is an incredible business with an incredible team. They ship like pretty much no one else. They make crazy money, but the token performance is bad.

55:28I cannot speak for PowerFi directly. I think it's worth maybe having a chat with them directly. But yeah, I believe they're very much aligned on the long term. and maybe that's the sort of coming back to KKR DNA right not being traders but being long term investors seeing something that has a lot of growth potential over the next five years as opposed to the next six months and forming conviction around that seeing proof points very clear sort of proof points around products around numbers around adoption and forming that thesis and and yeah making that strategic investment is probably what's going on i cannot you know i can only guess but uh but it was it was very constructive throughout the the process and yeah i like we we at jupyter we like people that we like to do things that no one else does we like to come up with things that are just unexpected that are unique but i think the the vision alignment is the is the key the mission alignment long term right as soon as we felt the long term how we saw the world of on-chain finance forming and how we wanted to build towards that we just got a lot of found a lot of alignment and it that was the i guess foundation of the things and the timing we were not in any rush right but um yeah we want to send a signal while the markets are depressed i guess and um

57:31Quick one. I want to thank our partners who help us make this show possible. Thank you, Treasurer. My favorite cold wallet to store my crypto and make sure I sleep well at night. If you want to order a Treasurer wallet and sleep well at night too, you can use my promo code WSH10 to get a 10 % discount. Big thank you to Bitwise Asset Management for backing today's conversation. Bitwise is a crypto specialist asset manager with more than$15 billion in client assets across 30 plus crypto solutions, including ETFs, index funds, alpha strategies, staking, and more. However you like to invest in crypto, Bitwise has something for you.

58:07Thank you to our friends at SWE for supporting this show. SWE is a scalable layer one blockchain that's fast, secure, and affordable, built by previous Facebook developers, and that delivers the benefits of Web3 with the ease of Web2. To support this show, please check the sponsor links in the description down below. What's on-chain finance like in five years?

58:33Very good question. I think it's a very big question, right? If I may just think from the Jupiter product strategy perspective. The way we think about how we want to sort of build out that vision of Onchain Finance, how it's supposed to be, right? Whether it's in three or five years, we see broadly three pillars right now. The first one is the Onchain Super app. Right now on Solana, right? We are, you know, one of the largest applications on Solana. And that will just continue because we will continue to build out the flywheel, we will add new products. We should, you know, prediction markets, stablecoin, offer peer-to-peer lending.

59:24A lot of different products will continue to be added to that product flywheel. But it's all, like, within on-chain. So you are already on-chain users. How do I get more value while doing my everyday on-chain activities? The second pillar is what we call Twitter Global. It's essentially a payment, on-chain payment stack or solution. which enables you to pay with a stable coin based visa card around the globe in the fancy restaurant in new york as well as in the in the jungle in vietnam in vietnam as we discussed with the first ever on chain qr pay which we're very proud of and really differentiated because we want to also target those that don't have the same level of banking access in emerging markets.

1:00:19The QR pay, I was really, you know, a staggering fact that the QR pay market is like a$5 trillion market today already, right? It's a significant portion of global cards volumes, actually. Concretely, what does that mean? Does that mean that I go to Vietnam, I want to pay for pho or whatever, food or there's a QR code. Yeah. Imagine you're like... I can pay with my stable coins or whatever. And it's going to convert that into Vietnamese dong and be received in Vietnamese dong by the shop. Yeah. Zero fees. What does zero fees mean? is that there is no intermediary like credit card networks, payment processors that charge a traditional sort of debit.

1:01:12So zero fees for the restaurant, zero fees for the user, zero exchange rate fees. Probably there is some money made somewhere. Yeah, there's a little bit. But we want to kind of push out always the best for the user and the merchant to really drive adoption.

1:01:32And the crazy thing is that the QRA market, most of the adoption today happens in emerging markets like Southeast Asia and Latin America because the traditional financial infrastructure is not as developed. And merchants simply don't have the same level of POS terminal access and banking access. and so yeah that's just from a philosophical perspective we're very excited about like you know bringing the adoption to these parts of the world and enable right and I think the product philosophers so the shop will never know there is crypto involved they already have their QR they don't have to do anything additional I mean you've been a lot in Asia right QR payment is like the merchants just print out the QR code on the paper and they hang it on the on the food stall or whatever you don't need a you don't need i can go to my massage in singapore it seems this thing called pay now right that you can pay with a with a with a singapore bank account qr code boom but this could be i mean this is basically now i can pay with my stable coins whatever and no one will know it's crypto right no fees yeah the the i think the product philosophy around that for me is like bringing everyday finance on-chain and you have two parts of a flywheel which is you have on the on-chain side we bring more financial utility and value to the existing on-chain assets that our existing on-chain users have so instead of just doing your swaps and your yield through lending and looping strategies or whatever like all of the DeFi strategies that existing on-chain users kind of deploy to make more money, essentially, that finally you have a way to kind of apply to your everyday payment needs.

1:03:29The worlds historically were completely separate, right? On-chain finance and everyday finance. And this is, I think, we're excited to build these kind of first links where with the rest of Jupyter, you're already on-chain super app, you already have a lot of your on-chain assets. on that stack and now being able to kind of use that in every day that is exciting but that's sort of a retention mechanism um or value increase um mechanism for existing users and existing assets the other part of the flywheel is actually bringing making it much more easier to bring in non-non-chain users to on-chain finance right so if you have something like to global you can actually you know pay qr via on-chain qr pays um it just makes it more relatable to people more useful right to also like start using that simply because it's faster it's cheaper it's more convenient right uh and once you try that out there are then all kinds of other financial things you can also do on chain whether you want to do it or not right but that's sort of the flywheel that we envision where like you constantly drive more utility through the super app to anyone who is on chain and then through jupiter global provide that window towards everyday finance and then in turn sort of bringing more people on chain and then that sort should self-reinforce itself this this flywheel anyway that's the that's the theory very very keen to see where we can go with that um and then i think the third pillar is actually omni chain execution so because the question was where do we see on-chain finance in five years i believe if you think really about the best possible user experience on-chain you have to abstract away the biggest problems and i think one of the biggest problems and adoption blockers is simply having to deal with multiple assets on multiple chains right digital assets most of them are just on one chain if you're just on solana or near or whatever right ethereum you only have assets of that chain available and the whole board bridging process is extremely difficult i think for um non-crypto users and um and i think in the future a lot of that needs to be attracted away and this is i think what the what the jubilee the team is attempting with the JukeNet, you know, effort.

1:06:11And so, yeah, I think these three things added together the best possible on-chain super app with anything you could do on-chain in one place, having the window towards everyday utility, everyday finance payments, and then having omni-chain execution or a layer that just extracts away frictions around bridging and having different parts of your digital assets portfolio and different chains and just make it as seamlessly as possible to have everything in one place. This is ultimately the division, right? Giant unified markets, how Miao likes to call it. But yeah, I think these are ultimately the elements, I believe, of on-chain finance in the next three to five years.

1:07:00I don't know how long it will take for us, for other champions of on-chain finance to get there. But we're very committed and dedicated and excited to work with anyone pushing in the same direction to kind of make the market for on-chain finance much larger and bringing crypto to a place which is how it's supposed to be. If you had to think and choose one thing that you are absolutely most excited about at Jupiter, that makes you proud to go out there as the president of Jupiter, pitch and represent Jupiter towards institutions, what is that one thing that you choose? It's very hard to choose.

1:07:49I need to choose out of 60 different things. I have to show you a slide that we presented. I don't know. We can cut it. I mean, numbers, we don't have to talk about numbers. I mean, maybe that thing is probably one of the, to be honest, one of the reasons why I'm the proudest to have Jupiter. I mean, you can maybe show that to the camera there. What is this? I don't know. Can you zoom in? What is this? it's just like we don't really have like a you know how many companies have like a product roadmap that they draw okay for this year this is you know roughly the five things we want to do right we actually don't have a product roadmap but in hindsight it's like 2025 this is a recap of everything we shipped everything we shipped right and this is probably only half of the things because we couldn't fit the other onto the slide but i think the takeaway is just nobody ships like jupiter and somehow our team is able to kind of just continuously ship things every day every week and that's probably the most consistent thing i would say because it's very hard to choose from that to to basically say okay this is the one thing that i'm most proud of because the culture is extremely experimental in a way like i think one of the superpowers probably of um of jupyter is is just this like extreme culture of encouraging experiments and accepting failure um and extreme autonomy almost like to the product teams to say well these are clearly like there's a use case here there's customer demand let's shift something as quickly as possible, get it out, and see if it sticks, right?

1:09:43If it doesn't, we move on very quickly into something else. But that sort of just generates this extreme speed of execution and shipping. And I think in this sort of very early market structures where things are not clear what really works, right? Like stuff like PumpFun coming out, like surprised everyone, right? It's Hyperliquid doing the way, Jupiter coming out the way, they also surprised everyone. And so there are no preconceived sort of playbooks that you can follow to kind of say, oh, this is the market structure. These are the segment. This is profitable or not. Let's go after it. That's sort of the KKR playbook, right?

1:10:23In crypto, you cannot do that. So you need to have this extreme culture of innovation and experimentation. And I think ultimately that's what compounds over time. We call it synergistic compounding. And that's ultimately what we are trying to cultivate, right? Well, the Jupiter itself, the Jupiter idea was made in a ramen shop when, yeah, just now I was like, fuck it, let's do it. Literally, the whole thing, right? And you were showing this kind of like, hey, this is all what we shipped last year. I remember a year ago at the Jupiter event, they had bought some businesses and they had shipped all these products and even some of the businesses, they bought the acquisition, some of them, they choose on purpose to not talk about it during the event because that would be too much information for people to take.

1:11:24Like, okay, we'll talk about this acquisition, this one, this one, but this one we're going to keep for later because people cannot take that. It's too much. It's too much. Too much information. TMI. And so you said, I asked you, what is the one thing that you're proud of, et cetera? I would say for the podcast, one of the one thing that I'm so proud that Jupiter is a long-term partner is exactly what you said, is these people, and now you're one of them, are machines. And no matter what the crypto markets do, no matter what the token does, right? The level of shipping is so insane. It's crazy.

1:12:08And you're like, this can, the likelihood that this thing doesn't do well or doesn't do better is so low because of the amount of innovation and shipping and nonstop and 24-7 and like the hunger, but also the right ethos. It's all one thing together that you're like, I'm actually proud to be, okay, maybe there's this meme called launch and it's a fuck up or maybe some people is some crazy drama whatever but it's part of this whole experimentation thing and i mean how can you not be fully supportive and behind the team that is like so amazing it's like literally impossible right i think important thing is like it's one is the capability of shipping quickly and in this culture of like innovating and okay being okay to fail that leads to more innovation and productivity ultimately but i think a very important you know undercurrent is actually you need to have the best intentions as well absolutely and and that is maybe what what i talked early about you know integrity but despite all of the creative chaos um that leads to a lot of great things and and maybe some failures along the way.

1:13:27As long as the intention is really to build, you know, the basis of a new on-chain financial infrastructure that brings more access to the world, that makes things faster and cheaper for everyone who wants to participate. As long as the mission is like good intentions, I think all of this can be, you know, leading to a better outcome. But if the intention is extraction, you can also have great productivity and, you know, experimentation. But ultimately, then the outcome is, I think, net negative to the industry. And I think that's ultimately almost like the most important, decision factors for me.

1:14:23This podcast is called When Shift Happens. What shift is happening now that most people still don't see?

1:14:34I think we think a lot about

1:14:39market trends and shifts that are worth experimenting and innovating into. But because everything is so early, we never quite know which ones will work out and how big each of these different streams could become. That's why we're doing so many things at the same time, because we know some of these markets may become huge. Some others will collapse. I think longer term, a lot of people now talk about tokenization. tokenization we have talked about it here today i believe tokenization can be a lot bigger than people think it could be but it will require some very radical and fundamental changes than the way tokenization or rwr are done today um i think one of the things that i'm maybe two examples of things that that we're very excited about that frankly like there is no solution to it today but over the next five years i think could become very large one is just fully end-to-end capital formation which basically like today tokenized equity and a lot of the tokenized assets you create an on-chain derivative of something that works very well in the real world and replicate that in a way that is subpar in a way right you don't have the same governance rise, you don't have dividends, you don't have the same structures.

1:16:13You have some other benefits, but clearly the liquidity of something that is subpar can never rival the primary liquidity pool and venue. And ultimately, if you really want to create things that are superior on-chain, you actually have to rethink the capital formation process and actually potentially bring businesses that are not yet IPO'd in a traditional equity market to really take the same business fully, essentially IPO on chain, right? And really like tokenize the rights around it, the dividends, all of the sort of things that make an equity into what it is, but fully on chain. And that will require not only Jupyter, but a lot of automatic market participants to kind of build different parts of the infrastructure.

1:17:02But I believe that's probably the main way to really realize the full potential of on-chain capital formation. And then the second thing I think that we're also very excited about is just, I think, FX. It's something that everyone deals with every day and huge frictions around it. And if you think about just currencies around the world, in the end, they're kind of like swaps. You basically have currencies that have different qualities and values and inflations. And when you travel, when you have to go to different cultures and experience different things, you need to swap essentially one's asset into the other.

1:17:49And there is just too much friction and costs that are today associated with FX. And I think that's also one of the directions we're thinking about how we can leverage some of the infrastructure we have already built and what else need to be built to kind of like, yeah, address some of these sort of much bigger markets that are today. I think that on-chain is not fully there yet. Amazing. Thank you so much, Shasha, for doing that. thank you for joining the crypto space to help us become and look more serious towards the outside world we definitely need a lot of help on that and I hope your work, you and this podcast will inspire more serious stratified people to join us to help the other big projects out there and the other important and serious projects to get out of this echo chamber because of the big problem that we're having right now.

1:18:51Agree. Fully agree. Excited to be part and help drive things forward. Thank you for doing this podcast. Pleasure. That was awesome. Thank you. As you probably know by now, I host some of the biggest names in Bitcoin and crypto on my podcast, but a lot of the best stuff never makes it on air. The Shift newsletter is where I share that raw behind the scene alpha, The insights, stories, and lessons straight from my guests that you won't hear anywhere else. If you want the real inside take on Bitcoin and crypto, join my newsletter, The Shift, in the description down below.

From the publisher

Xiao-Xiao is the President of Jupiter, the leading DeFi super app on Solana, and former digital assets lead at KKR, one of the world's top private equity firms. 

In this episode, he reveals why he left Wall Street to go all-in on crypto - and how Jupiter is building zero-fee global payments that could disrupt a $5 trillion market. 

THE SHIFT NEWSLETTER

💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter

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PARTNERS

🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/

💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT

🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence.

 Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=102...

🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/

🔒Sumsub is the leading full-cycle verification platform for the crypto industry, chosen by 8 out of 10 of the world’s largest exchanges. From instant KYC and KYB to automated crypto transaction monitoring, they help VASPs, exchanges, and DeFi platforms prevent fraud, stay compliant, and scale globally. https://sumsub.com/

💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure.

 https://sui.io/

♾️ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. 

https://www.coinsilium.com

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Follow Xiao-Xiao 

• Twitter: https://x.com/xxjzhu

• Twitter: https://x.com/jupiterexchange

• Website: https://jup.ag/

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DISCLAIMER

The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.

0:00 Introduction

1:26 Please Subscribe

1:52 Xiao’s Personal Thoughts On Dubai

3:11 Kevin Working For Luxury Brands

3:47 Working, Chaos, & A Delicate Balance Within Jupiter

5:16 How Xiao’s Previous Job At KKR Compares To Jupiter

6:01 Coming From TradFi Means Less Structure More Output

7:35 What Is Jupiter Global

8:29 Siloed Point Solution vs The Network Effect & Aggregation 

10:09 Who Is Xiao Xiao

11:26 Partnerships: @JupiterExchange @KASTxyz

12:06 Tell Us More About The Musical Part Of Your Life

13:49 Xiao’s Realization About What He Wanted To Pursue

16:22 What Was This BCG Project About?

18:00 Xiao’s Big Crypto Aha Moment

22:10 What Happens At A Big Firm Like KKR In Terms Of Market Cycles

27:00 Did You Feel FOMO In Regards To FDX Around 2022

31:01 How Advanced Is This Institutional Adoption Within Crypto Now vs Future

37:14 Partnerships: @ethena, @sumsub

38:16 The Fantasy/FOMO Of Going All In On Crypto With Your Job

48:25 What Xiao’s Trying To Prove Within This Jupiter Chapter 

51:13 Are You The Reason KKR & ParaFi Invested In Jupiter?

52:48 Why Concretely Did ParaFi Invest $35 Million Into Jup Token

57:31 Partnerships: @Trezor @BitwiseInvest @SuiNetwork

58:28 What Does Onchain Finance Look Like In 5 years

1:07:25 One Thing That Makes You Proud To Be Apart Of Jupiter

1:10:42 Kevin’s One Thing He’s Proud Of With Jupiter

1:14:24 What Shift Is Happening That Most People Don’t See

1:18:18 Closing Thoughts


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