In short
GSR CEO Xin discusses why crypto’s “next era” hinges on tokenization, fixing broken market structure, and improving crypto market makers’ reputation by changing incentives and regulation. He argues tokenization is early (supply exists, demand hasn’t) and could reach $15–$30T if 5–10% of a ~$300T securities market goes on-chain by ~2030.
Guest backgrounds
Xin is Group CEO of GSR Markets, a global digital asset trading firm providing institutional liquidity across 200+ assets and 25 fiat currencies. He leads GSR’s strategy across trading, OTC, and token markets. Previously, he was an early crypto options market maker (Deribit) around 2018–2019.
Key claims
Crypto market structure is “broken” due to short-termism, under-regulated venues, and misaligned incentives around token issuance and liquidity. Market makers have a bad reputation because of under-regulation, profit optimization, transactional behavior, and weak enforcement. Reputation can improve via structural/regulatory conflict-of-interest removal and a TradFi-style underwriting model. GSR aims to be the “Goldman Sachs of crypto.”
Notable examples
2018/early-2019 Deribit options hedging drawdowns when Bitcoin jumped from ~$3K to ~$5K overnight; “picking up pennies in front of a steamroller” manipulation in thin markets; Uber-style two-sided marketplace analogy; SEC enforcement context and FTX aftermath (GSR’s loss-making year post-FTX, later recovery).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOUnderstanding Tokenization's Potential
0:45 to 2:00
Discussion on the misconceptions and potential of tokenization in the market.
“The obvious starting point for us is helping the foundations to diversify their holdings.”
Market Makers and Reputation Issues
2:00 to 4:00
Exploration of market makers' reputational challenges in the crypto space.
“Yeah, my body age would probably show I'm six years older than I am.”
Lessons from Market Making
4:00 to 6:00
Insights on lessons learned from market making in a nascent asset class.
“in a niche asset, which is crypto, in a niche instrument, which was options, right?”
Personal Background and Family Influence
6:00 to 8:00
The impact of family upbringing and personal values on the guest's professional journey.
“But the point is, you know, I think the learning was you've got to pick a big enough market, right, that is worth going after.”
Risk and Learning from Experience
8:00 to 10:00
Discussion on risk-taking and the importance of continuous learning.
“He's a Trat Fi, X-Trat Fi, and he's nice.”
Market Dynamics Over the Past Year
12:50 to 14:01
Analysis of the significant changes in market dynamics over the past year.
“I'd like to thank our friends at Jupyter, the DeFi super app.”
Market Sentiment and Historical Context
14:01 to 15:00
Explore the evolution of crypto market sentiment over the past year.
“I mean, let's rewind one year because I think that's when this cycle really took off.”
Analyzing the 'Broken' Market Structure
15:01 to 17:44
Understand the current challenges and perceptions surrounding crypto market structures.
“right then we had of course the liquidations you know in 1010 in october and market sentiment completely collapsed i think at one point you know the fee agreed index was lower than post FTX.”
Collaboration vs Competition in Crypto
17:45 to 19:37
Discuss the importance of collaboration among crypto entities to foster growth.
“So that's one way I think the market is sort of off and broken and too focused on short term.”
Market Structures: Crypto vs TradFi
19:38 to 22:37
Compare and contrast how market structures function in crypto versus traditional finance.
“He was just saying, it's already so hard to push crypto forward, but we're making it even harder because we're just shitting on each other instead of like supporting each other and like all fighting together.”
Show all 26 chapters
Future of Crypto and Regulatory Changes
22:38 to 28:00
Examine potential future changes in the crypto market and the role of regulation.
“So you're basically saying that the incentives of different players are not necessarily aligned with token holders.”
Introduction to Change in the Crypto Industry
28:00 to 28:40
Learn about the need for proactive engagement in crypto regulations and the long-term vision for industry improvement.
“Even if the incentives aren't aligned, maybe we have to be part of the change we want to see in the world and say, hey, actively engage regulators to say there is another way, even if that's short-term pain for us.”
Understanding GSR Through Market Comparisons
28:40 to 31:06
Explore the concept of GSR by comparing it to ride-hailing services, explaining market making in crypto.
“Let's talk about GSR and try to understand what it is first.”
Market Maker Reputation in Crypto
33:13 to 36:54
Discuss the challenges of market makers' reputations in crypto and the need for better regulation and enforcement.
“trusted by 8 out of 10 of the world's largest exchanges.”
GSR's Vision: The Goldman Sachs of Crypto
36:55 to 38:44
Learn how GSR aims to position itself as a leading investment bank in the crypto space and the services it offers.
“Why does Goldman Sachs or JP Morgan not have a reputational problem?”
Replicating Traditional Investment Banking in Web3
38:45 to 42:00
Understand how GSR seeks to replicate traditional investment banking practices in the Web3 world with real-world examples.
“Because most market makers come from a propriety trading background.”
Investment Banking in Web3
42:00 to 44:44
Learn how GSR aims to replicate traditional investment banking practices within the Web3 space.
“Substantial capital off their own balance sheet on the VC side of things, bring them to market, underwrite their IPO.”
Challenges and Opportunities in Crypto
44:44 to 48:04
Explore the current challenges in the crypto market and the strategic responses from GSR.
“It's not transactional, one and done, short-term deals.”
Acquisitions to Enhance Capabilities
48:04 to 51:48
Understand GSR's acquisition strategy to strengthen its advisory services and market position.
“It's taken a long time to get there, but that's a big reason for doing it now.”
The Future of Tokenization
52:45 to 56:00
Discuss the potential of tokenization in the financial market and key market dynamics.
“Can you tell us more about this and why now is the right moment to focus on tokenization?”
Investing in the Future of Crypto Assets
56:00 to 59:18
Learn how to generate yields and diversify holdings in the crypto market.
“Then they also need assets to be able to invest in.”
Understanding Katana: A Case Study
59:19 to 1:02:40
Discover the innovative approach of Katana in the DeFi space and its impact on liquidity.
“Yeah, it's a great example of where we've tried to be that full service partner to somebody, right?”
Principles of Doing Business Right
1:02:41 to 1:08:50
Explore the ethical considerations and personal philosophies behind effective business practices.
“That's why we went to make the acquisition as well because there's a bunch of people out there doing it longer, better, more structured than we can.”
Personal Growth and Competitive Mindset
1:08:51 to 1:10:01
Understand the importance of personal goals and collaboration in achieving success.
“Not going to lie, but did we achieve our internally set goals?”
Personal Growth Through Gaming
1:10:01 to 1:11:50
Explore how gaming parallels personal development and risk-taking.
“So sometimes it's build, sometimes it's buy.”
Building Your Own Story
1:11:50 to 1:12:34
Discuss the journey of creating a personal narrative and professional goals.
“learned what big companies do well, but then you apply that and you try and create your own story and journey and that's been hard but it's been super rewarding as well.”
Transcript
Automatic transcript. May contain errors.0:00Why now is the right moment to focus on tokenization? There's a lot of misconceptions about tokenization. The market hasn't really developed yet. There's a lot of people that are supplying assets, but the demand side hasn't really come yet. But we think it's going to happen in the next few years. And one of the other things is learning that the market's got to be big enough. This is a fucking huge market. How huge is it? Nobody knows right now, but the best estimate is$15 to$30 trillion.
0:21Xin:Xin, the group CEO of GSR Markets. A global digital asset trading firm providing institutional liquidity across 200 plus assets and 25 fiat currencies. A leader scaling GSR's global strategy across trading, OTC and token markets. What needs to happen for this 10 % of 300 trillion securities market to be on chain? Like any two-sided market, you've got to find the other side. There's a lot of supply. They can't actually find buyers. The obvious starting point for us is helping the foundations to diversify their holdings. Why do market makers in crypto have a bad reputation? It's an under-regulated market.
0:56There's not enough people out there that want to do things the right way. They want to optimize for short-term gains. They're transactional. There isn't enough enforcement. How do we fix the crypto market maker's reputation? Change the structure. Why does Goldman Sachs or JP Morgan not have a reputational problem? Because they've been doing it for years like us. And generally, they've been doing the right thing because actually you can do well and do good at the same time. But that has to come together with a structure and regulation that removes potential conflicts of interest. Moving to crypto, teach us.
1:23What do you realize that most people in crypto still don't understand that, hey, we're actually not better than Tratsfy. Yeah.
1:35Hi, everyone. This is the little bit that I know none of you like that can help us make a huge difference for this show and we want to take it next. 71 % of the people who regularly watch When Shift Happens have not subscribed. And so all I'd ask you if you want to make a huge difference is the following. If you've seen this show before and you like it, help me help my team hit the subscribe button and we'll continue to build this show for you thank you i was always thinking if i go to bed at 2 2 a.m and i wake up at 10 a.m that's eight hours sleep well that's six hours sleep that's actually six hours sleep yes like oh it's six and a half sometimes but it's still way too low and i'm like oh shit so i need to spend much more time in bed actually to be able to sleep more yeah but the body clock like it's not just about how much you sleep.
2:23It's also like when you sleep, right? For sure, for sure. The circadian rhythm. Going to sleep at 2 a.m. is terrible. Yeah, my body age would probably show I'm six years older than I am. Actually, I might look six years younger. I wanted to say you look. It's the Asian gene. How old are you? How young are you? 39. 39. Yes. It would definitely look 35. I should have asked you to guess first. Yeah. Yeah. Yeah. I think we're a similar age, no? Yeah, we're similar age. Yeah. You're 35 and I'm 34. That's right. If only. If only, eh? Gotta hit the gym a bit more often. Do I wish? If only. I don't know.
3:04No, I'm happy the way I am. Who wants to live forever, eh? Let's make the most of what we have. Yeah.
3:14What's the advantage of age and maturity? What's the advantage of age and maturity? wisdom, knowing that you fucked up before and trying not to fuck up again. Yes. Give me an example of fuck up.
3:36So I think in my startup experience, right? Before I joined GSR, we were one of the earliest market makers on Deribit in crypto options with my own hedge fund. I think that was a great learning experience. I think what were we doing then? We were market makers in a very nascent asset class in a niche asset, which is crypto, in a niche instrument, which was options, right? 2018. 2018, yeah. And I remember this was when Bitcoin was around three, thousand dollars something like that imagine that hey we think 60 ,000 is low but back down at three thousand dollars I remember the quarterly expiry in March when market makers have to hedge but they can't hedge without enough people trading on the other side right and so we had a drawdown that time because it takes time for us to hedge our position in the market and the market capped up from$3 ,000 to$5 ,000 like that overnight.
4:55I remember that. You remember that time? Is this October 2018? It must have been. I think it was in the spring of 19. Yeah, early 19. I remember because I bought my first two Bitcoin just before that. Maybe it was you. At 3.2 or 3.5. You passed the market. I knew it. I screwed your business. I knew it, right? It was fate. Actually, I remember because I bought my first two Bitcoin at 3.5K each for 7K. and then I felt like a genius because literally like maybe a month later I was doing a three month in Asia tour like a trip for fun and like bitcoin pumps to like 5k and I'm like I'm a legend okay so you had a great holiday on the back of uh screwing me as the market maker right well what do we say uh I mean I don't know the expression in English but like the the what makes some people happy makes other people sad?
5:50Schadenfreude? Oh no, that's something else. That's being happy at other people's sadness, right? You're happy at my sadness now. No, but like there is zero-sum games, right? Yes, zero-sum game. But the point is, you know, I think the learning was you've got to pick a big enough market, right, that is worth going after. I think at that point, and crypto options was very nascent. We were trying to grow the market. So difficult. Number two, risk management is hard. You have to try and, you know, control what you can control, but you can't control everything. You can't control all the external environment.
6:25You can't control someone in a very illiquid market. Bumping the market with 2BTC. Back in the day, that was the market, dude, right? Like it was very thinly traded and you didn't need a lot of money to make gains and it was even less regulated than today. And so there was some manipulation and there were people that were purposefully putting positions out of the money on the derivatives markets to be able to move the spot market with relatively little money and make leveraged gains off of it. So yeah, congratulations, whoever that was. But what they call it is picking up pennies in front of a steamroller.
7:11I think that's the frame. That's the term, right? So you are making gains, little bit, little bit, and then you have a drawdown because this type of external risk is not something you can control in a particularly liquid market. So that was, I wouldn't call it a fuck up, but it was a learning experience for sure and drives how I think about going into new businesses. Who are you? Except a young looking Asian with an age six years older than your age? Forever 18, right? That's, if only. I, who am I? It's a broad question. I would say I'm a human being. First, this is not AI. This is not a deep fake.
7:56I've been deep faked before. That's why we do that in studio, actually. Yeah, I'm real, right? To make sure. He's real. He's a Trat Fi, X-Trat Fi, and he's nice. It exists. I was joking with Caspar Johansson, co-founder of Spartan. Yesterday we met and we talked about you actually. Oh, no wonder. That's why he pinged me out of the blue. Exactly, that's why. And he was like, he's a track fight guy and he's nice. They exist. They exist. Nice guys can win, I think. I hope. So who am I? I'm a human being. I'm a family man, I think, first and foremost. Right. Before being a CEO, I'm a father, a son, a husband first and foremost.
8:40Why do I say that? I think for me at least personally family is super important. It's you know kind of the bedrock behind everything else that I do because we work in a crazy industry right without some stability and domestic bliss I think I would find it super hard to do my job and so you know having a settled family life, good health touch wood we've got to keep going to the gym kevin all right to keep that going but um that allows me to to do my job and so family first and i think i learned a lot through my upbringing through what my parents taught me as well that i carry into life in general but but work in particular as well yeah what did you learn from your parents a few things so i mean they have interesting stories.
9:27They grew up in China during the Cultural Revolution. So they were born in the late 50s. This was a time of famine in China. Not a lot of abundance, pretty scarce. Everything, food, resources. Government decided to send all the young kids that were university age back to the countryside to go and farm the fields again because there wasn't enough food on the table. So they had rations, et cetera. They got their university education delayed by three years. They went through that. Despite that, they retook their exams, got scholarships, came to the UK. I was born in China, but grew up in the UK. And they set up a good, stable life for me, right, to go and do other things.
10:16So, you know, from relative poverty to middle class stability and a very, I guess, traditional career. So they were academics primarily and they stayed in universities and stayed almost in the same job for their whole life. That doesn't exist anymore. What did that teach me? I think a few things. Number one, the ability to take on some risk, being comfortable with risk because they went through it. They went the other side of the world, relatively little money and language capabilities. They left me at home age one to grow up with my grandparents. And I didn't see them until I was five, the age of my son now today.
10:58I don't have an early memory of them. And they forged life for themselves. So comfortable with taking risks, being willing to grind it out and having grit and determination. my mum worked a couple of jobs you know retrained as a as an accountant did night jobs to you know put food on the table for the family my dad tried to be an entrepreneur several times he's a university academic but he tried to commercialize his research and develop uh biodegradable sustainable alternatives to to plastics you know for packaging things like that was a bit ahead of his time he's almost 70 now he's still trying to do that on the side with with his students you know taking taking the lead on the day-to-day.
11:42So, you know, grit and determination. And also, I think in terms of like the willingness to keep learning new things, right? That, I like that. I like learning new things, whether it's a new sport or, you know, learning a new role. My role has changed over time at GSR. Being a CEO means you've got to communicate and you've got to, you know, have an audience. and I've been challenging myself to learn about podcasts. I've been consuming podcasts for a long time. We hired Frank. You know Frank well. He's great at this. He put me in touch with you. I want to learn from the best how this is done because it's such a great medium for communicating, for learning information.
12:28Since late last year, I set myself a New Year's resolution, listen to podcasts whenever I have some spare time in a car, in the gym, is a great way to consume new information. So I learned that from them as well. I think those three things primarily. Quick one. I want to thank our partners who help us make this show possible. I'd like to thank our friends at Jupyter, the DeFi super app. Anything you want to do on-chain, from trading to earning yield, you can just use Jupyter. Personally, I'd recommend getting the Jupyter wallet on either your laptop or your phone. 10 times faster and 10 times cheaper than the competition.
13:07You're going to love it. Thank you to the awesome team at Castcard, my go-to card to spend my stablecoins directly with my Apple Pay to buy anything, food, coffee, hotel night, or plane tickets without having to use a bank ever again. To support this show, please check the sponsor links in the description down below.
13:27Before we go into GSR, we're here to learn. people are pretty depressed right now because markets are not so great what a year you are the ceo of the gsr one of the biggest market and probably one of the oldest if not the oldest market maker in crypto you're also a trader previous previously trader i have been yeah a portfolio manager not trading directly but thinking about the strategies researching them implementing them with our training team. You understand markets? You understand market making? You understand crypto? What's happening? What a crazy year we've had, eh? I mean, let's rewind one year because I think that's when this cycle really took off.
14:17A year ago, we had new administration in the US. People were euphoric, very happy, going crazy. we went from enforcement action against everything in crypto exchanges market makers issuers to you know a new administration new you know sec chair and facilitation of crypto right maybe too much some would say meme coin craze and everything that happened around that but definitely bullish sentiment all-time highs then you know digital asset treasuries helping bring new attention and interest into the market from institutions and then second half of the year different story right then we had of course the liquidations you know in 1010 in october and market sentiment completely collapsed i think at one point you know the fee agreed index was lower than post FTX.
15:15I think that's mad, right? I remember those times. I think it's overdone and we can talk about why, but crypto hasn't recovered like some of the other assets in the market, like gold and silver in particular recently. It's still really positioned as a risk asset or by the market, right? Not thought of as a safe asset and a flight to safety. AI stocks have been sucking the kind of risk capital out on the market but that is starting to wobble a little bit as well in terms of overspending on data centers and you know GPUs and things like that question marks emerging there and now even more geopolitical risk so sentiment's super low you know we've had we've seen a collapse down to 60k buying opportunity You know, it's bounced a bit since then But I think it's indicative of the market being broken In a few different ways What does that mean?
16:12Broken market structure Yeah What does that mean? Broken, in my opinion, in a few ways, right? So, number one, I think just we're too short-termist I touched on that a little bit earlier Post-FDX, I think, was way worse In terms of where the market was at, right? But it just shows you people focus on the short term and they don't have much memory of - Never changes. It's crazy. It never changes. So much fun out there. It's fun about market makers, right? I've thought about exchanges. Every other day I get, oh, are you guys okay? Yes, we're okay. We actually made money, net positive P &L on 1010.
16:52We learned some things, right? But I think we're fine. And exchanges learned some things. the market structure isn't what it needs to be but they're fine but if you look at the medium term of the long term i'm still bullish crypto i think in the medium term this year is midterm year like there's going to be some change in terms of rate cuts the monetary policy in terms of liquidity coming back into the market through money printing quantitative easing should be positive risk assets as we said bitcoin and ethereum and certainly other sort of alts definitely still seen as risk assets right now. So I think there's going to be a little tailwind second half of this year, touch wood.
17:35And longer term, hey, geopolitical risk and what's happening with the world reordering itself. We can talk about that later if you want. That's got to be bullish crypto. AI and the long-term impact and, you know, agentic AI needing to have a currency that is programmable, that they understand, that they can transact in, that they can invest, and generate yield, and that's got to be bullish. So that's one way I think the market is sort of off and broken and too focused on short term. We've been around, as you said, a long time, 12 years, been around in this space, been through many cycles. Only loss-making year was post-FTX that year.
18:17We took our time, we recovered our money two and a half years later down the line, having been part of the process with the ad hoc committee to get a good deal for depositors on FTX. So we're relaxed, right? We see the turmoil, but we're relaxed. I think the second way the market is a little broken is the venues that we trade on. They still don't work as well as they should work. This means that the infrastructure is not there. Not quite there. For market makers to do their job properly. Yeah. Yeah. There's a lot of criticism that goes to market makers. I'm not saying it's the blame of the exchanges.
18:53I think it's something that we collectively have to solve as an industry. And we'll talk about why I don't like to throw shade on competitors or partners. But I think collectively we've got to do better and we can learn from TradFi. Some basic things like circuit breakers, right? They're there for a reason. Why reinvent the wheel, right? You previews BlackRock, so you understand TradFi really well. Let's continue this. tell me the difference between black truck because in crypto everyone is shitting on TriteFi all the time right and each other we like to shit on each other as well I think that's pretty unhealthy I think we should that's very true actually band of brothers actually very true I'm talking every time I'm talking to Hunter the co-founder of Bitwise because Bitwise they do these ETFs for you know Solana, XRP everything yeah So they're kind of like, they're like a GSR or like a when shift happens, they're kind of neutral to the markets and the project, not as affiliated to a specific ecosystem.
20:05He was just saying, it's already so hard to push crypto forward, but we're making it even harder because we're just shitting on each other instead of like supporting each other and like all fighting together. 100%. It's so retarded. Yeah. It is, yeah. And I'm happy to talk more about that, right? Because like my view is that we shouldn't be competing with each other at this point, that the industry is growing so rapidly, right? That it's, we should be trying to focus on creating a bigger pie and it's not mature yet so that we're at the stage of like Coca-Cola versus Pepsi fighting for market share because it's a duopoly, right?
20:51But in terms of liquidity and developers, ecosystems are definitely competing against one another because that's the kind of scarce resource, right? Because these pockets of liquidity are just like all the same and just like going from one ecosystem to another. I think that's one of the main issues here. It's realizing there's maybe not enough new liquidity. We're not able to attract more people and more money in crypto or at least not at the pace that we wish. therefore we have to fight against each other and shit on each other there's so many things we could expand on there if you want to I'd rather look at the next stratify, moving to crypto teach us tell us hey guys for example you're saying the infrastructure is not even there for market makers to do their job properly what else kind of shocks you or do you realize that most people in crypto still don't understand that hey we're actually not better than trying to find yeah i think the other one that affects what we do day to day is the way the market structure is set up for new issuances right what do you mean by market structure think about how market makers work with issuers today right you've had lots of other market makers on the show before i don't need to repeat the details but But I think people roughly understand how the loan and option model works.
22:22What I'm saying is that that is just representative of one category of participants that would naturally need to sell into the market as tokens go from the primary markets to the secondary markets and become liquid. So you're basically saying that the incentives of different players are not necessarily aligned with token holders. We're not really doing something here that is all pulling us or pushing us together into the next dimension or level. But we're doing some stuff that is kind of self-hurting. Yeah, I think that's fair. And it's different to how it works in TradFi, right? How does it work in TradFi?
23:09let's talk about how it works in crypto first and then we'll go to TrapFi so in crypto the foundations will sell upon liquid events they get listed on an exchange the foundations need to liquidate tokens to fund future product development and runway why do they need to do that? well generally speaking at the point of liquidity they haven't necessarily found product market fit yet or maybe they have, but not enough to be cashflow positive, have enough revenue to self-sustain, right? So they have to sell some tokens to keep the lights on and pay their people. That's normal. Okay, that's understandable.
23:53In TradFi, typically, well, maybe 25 years ago, tech companies, two guys in a garage and a PowerPoint could get listed. But these days, the thresholds are higher. In some markets, like in this part of the world, you need to be profitable to get listed. You need to make money. Not true everywhere but what I'm saying the threshold got higher over time so that's a sort of regulatory piece. What else? Market makers do need to sell to hedge their positions to be delta neutral. We're not doing anything we shouldn't be doing. We tell our clients this. The market knows that this is the status quo and the default way people operate.
24:36Nothing to hide. but that's more selling pressure at launch. And in TradFi, that's different, right? There's a different model. You have inequity markets, let's take the US. You have an underwriting process. You have people that will invest their own balance sheet to buy equities before they become listed, right? They distribute them to institutional investors. they will then use their own capital to create liquidity once that IPO has happened. Are we going to move towards that model? Maybe. I don't know. It could happen if the regulations suggest that they move in that direction. It could be healthy even, right?
25:21So projects coming to market later with more product market fit. Let's think about the Clarity Act and how that will differentiate between when a token moves from being a security to a commodity, decentralization and product market fit, then an underwriting process and not like the loan and option model, that will change things as well. And then finally, retail and other VC investors, right? So for years, ever since CoinList went out of fashion, I remember participating in CoinList ICOs as a retail. You could do that before. that got cut down. And what happened is VCs participated in low valuation levels.
26:07Retail only were able to get in at the very end, pre-listing through airdrops, typically in assets that they didn't fully understand because they haven't necessarily followed the journey. They haven't been able to participate from the ground floor up. And it's purely speculative because they're not users. They're not developers. They're not tied into the ecosystem. you could fit that model and say, let's have regulated ICOs again and let's let retail get in early and have less selling pressure. So if we change these things, maybe the whole industry will be a little healthier. But who has the incentive to do these changes?
26:44If you think about it, foundations or projects don't need to build a product or profitable company or project in order to be able to cash in. Amazing for them. Market makers, they make money anyway. exchanges the more IPOs I mean the more ICOs, the more token launches, the more money VCs if they can get early and they can make their money and do this one after the other they make money it's all completely against long term benefits of crypto but there's no one who has proper incentive to change that. Yeah I think it's a great point it's true, it's a problem right but we've been saying this for some time and we've been part of self-regulatory organizations that try to implement some changes that's weak governance we've tried getting regulated right we've we were one of the first to get licensed in tier one jurisdictions like singapore like uk we're actively looking at the us right now that will help but that's going to take time for regulators to understand because a lot of it's just education right even auditors like we have to educate auditors how do we run our business we've been clean audited for four years in a row.
27:55Still, that's not enough. So what's required? Well, as corny as it sounds, maybe it has to come from us. Even if the incentives aren't aligned, maybe we have to be part of the change we want to see in the world and say, hey, actively engage regulators to say there is another way, even if that's short-term pain for us. We've always taken a long view, right? Be long-term greedy and say, this is better for the industry. Otherwise, everyone's going to be hurting for a number of more years. And how long can this current model sustain itself? So we're trying to be part of the change as well. And we can talk about how we're doing that in terms of our internal plans and processes as well.
28:40Let's talk about GSR and try to understand what it is first. Explain GSR to your mom. I've tried. It's hard. let's try again yeah i've tried to my son as well who's a five-year-old sometimes people say explain it to me like i'm five right so i've tried that too i'll try something different to what other people have tried to do which is generally in a financial context right if we take it out of a financial context and just talk about a different kind of two-sided marketplace let's talk about taxis and ride hailing because everyone's ridden a cab, right? I rode a cab here. Well, I tried, but it got canceled.
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29:24So I ended up getting a normal taxi and then walking half the way. So clearly something is broken about this market structure as well here. But when it works well... That's what keeps you young. Getting my steps on. The homes in stairs. Walking up the hill. Yeah. So when it works well, what should happen? Everyone's been in Uber. My son's been in a grab in Singapore. People hear hail DDs, right? And people understand how that works as a two-sided marketplace. It's just supply and demand for a particular asset. In this particular instance, it's rides, right? That's no different to trading and what a market maker does.
30:06So when Uber goes into a new market, what does it do? It pays drivers to sit there with the app open, doing nothing and waiting for the demand side to come right so supply of rides and demand of rides why do they do that because they have to ensure good user experience for the people that want to take the rides they have to make sure you when you call something it's going to be there within five minutes right or the most people will cancel so optimize the user experience when the market is nascent and you've got to bootstrap it from zero to one. That's what they do. We're exactly the same. In this case, Uber is the exchange, right?
30:50The exchange may compensate a market maker. In this case, we are the drivers, if you like, right? We put resting orders in the market to make sure that when someone comes with demand to take the liquidity, they get a good experience, they get a good price. They can execute a big order without too much slippage from the market. They can do it 24 seven, anytime. I can wake up in the middle of the night and call a taxi and I can still get one because someone's being incentivized to be there waiting for me. That's how I best like to describe what market makers do to people that don't understand even sort of financial markets necessarily, but just another kind of two-sided marketplace.
31:33Does that make any sense to you whatsoever? Actually, it's pretty good. Okay. Who is the passenger? Who's the passenger? The passenger is the taker, right? So it could be retail. It could be another institution coming, right? You know, we think of the market maker as a transportation firm, right? So Uber has individual drivers and anyone can put limit orders in the market, right? You can go in and do it on your own personal account. but Uber also has professional firms working on the platform, right? With fleets or taxis. Think of trading firms like that. Professional with KPIs, right? You've got to be here.
32:16You get compensated to meet these KPIs. Spreads, debts, uptime. That's all we do, right? And you create a good experience for the other side. Whoever wants to come and take the liquidity from the market regardless of how big it is, right? Retail might be a small four-person car. You've got a big institution coming and say, I want a van that carries 13 people. I've got a big order, right? I still want a good experience. You need different types of orders in the market to satisfy the demand side. Quick shout out to our sponsor, Athena. It's one of the fastest growing projects in DeFi with over$7 billion in stablecoin supply and an average 11 % APY on SUSDE.
33:02And importantly, zero DPEG synth launch, which is exactly what you want from a stablecoin. Go check them out. We have a link to the Athena website in the description for you. Big thanks to our sponsor, SumSup, the leading full-cycle verification platform for crypto, trusted by 8 out of 10 of the world's largest exchanges. If you're building in crypto, you already know. Fraud moves fast and regulators never chill. SumSup gives you full-cycle verification in one stack, KYC, KYB, transaction monitoring, and even full travel rule compliance across 1 ,800 plus virtual asset service providers. Their AI flags suspicious behavior and account takeovers in real time before damage is done.
33:48Check the link in the description down below to learn more. there's a market maker reputation problem today you always need a scapegoat usually it's binance or market makers you're less of a scapegoat than some other market makers out there we're on this podcast yeah why do market makers in crypto have a bad reputation it comes back to some of the things we talked about before right it's uh it's an under-regulated market there's not enough people out there that want to do things the right way they want to optimize for short-term gains they're transactional right they make money and the consequences are and they leave the market and there isn't enough enforcement.
34:49So although we welcome the right level of enforcement and regulation, right? That there has been in the past sometimes over, you know, over enforcement as well. And we have to find the right balance. Like under the previous administration, the SEC, right? It was against everybody. I think not me personally, but our founder testified in the Ripple case. We were bound to have had no unsavory role in any of the distribution of supposedly unregistered securities. But it's real, right? So everyone gets tarred with the same brush because just because it's possible to do something bad doesn't mean that everyone in the industry is a bad actor.
35:35Crypto in general has that problem. So, you know, for years, everyone would say, ah, crypto is just for crooks and money launderers and, you know. Is it not?
35:49And the black market, right, and drugs and whatever. Yeah, of course that existed. All of that existed, right? But it doesn't mean everyone that played in the market was a bad actor. There are nice people that can do well. There are good people that are trying to build the industry. Yeah. So I think that's changing over time, right? The bad actors self-select out of the market, we've seen people put away rightly so. In prison for it, we've seen people be blocked from exchanges, right? You mentioned Binance. They've done some good things in terms of creating a level playing field as well over time, right?
36:29With cases like, you know, WET report last year being kicked out of the platform. We welcome that. It's starting to happen for real now. There's more surveillance happening. There's positive moves in the right direction, but we're not there yet. How do we fix the crypto market maker's reputation? Change the structure, right? We talked about it. Why does Goldman Sachs or JP Morgan not have a reputational problem? Well, A, they've been doing it for years like us, and generally they've been doing the right thing, right? Because actually you can do well and do good. At the same time, these are not mutually exclusive things, right?
37:13I think I was taught that growing up as well, right? Going back to who am I as a person, you know, what my parents tried to do and what, you know, you can have biodegradable green materials that are replacement for foam packaging that creates white pollution in the seas. Hey, you're doing good. Hey, you can make money doing that. there's not a problem with that. So we have generally a good reputation, as you've seen, you go on crypto Twitter and not that many people bitch about us and what we do. Pretty clean. We've tried to do the right thing over many, many years, but that has to come together with a structure and regulation that removes potential conflicts of interest.
37:56And I think that's what happens with underwriters for IPOs. I think that's the direction the market might move in. where we want to take the position as the premier, top-tier, lead-left underwriters. That's a term commonly used for whoever leads the underwriting syndicate in an IPO because we earn the reputation, because people know that we can meet our obligations, because the regulations prevent conflicts of interest, and we've built up over many years and decades a network of clients that trust us to do that and would just be the first name in people's minds when they want to list a token, they'll think of us, that's the positioning we want to talk about.
38:44That's quite different from other so-called market makers, right? Because most market makers come from a propriety trading background. They come from a different DNA. If you look at most people at GSR, they've come from a client service background. from some shape or form, right? Either investment bank, sort of sales and trading side of things, serving corporates, you know, for Fortune 500 companies that want to do hedging or treasury management or people from the asset management side, like my background, you're a fiduciary to your clients, big sovereigns, pension funds, university endowments, right?
39:21We know these other people we serve, we're trying to do right by them. It's a different background to a pure prop. trading mentality where it is about leaderboards and money and P &L and competing against not just external people but internally other pods and desks for who can make the most money at any given time right and the compensation structure is geared towards that we're a little different we're not a neat what you kill kind of place we're a different type of culture there's more collaborative more collegiate we pay that way we try and encourage people to work together So I think that's how we solve part of the problem of reputation over time.
40:08You mentioned Goldman Sachs, JP Morgan. GSR aims to become the Goldman Sachs of crypto, the investment bank for Web3. What does that mean exactly? When you think about what we just talked about in terms of where the market structure for bringing new issuance is broken, I think we can be part of the solution to that. So how do you do that? You create a business that holds the hand of any token issuer, regardless of the underlying asset. And we can talk about that later. Tokenization is a big theme. We're looking at that space, but not just utility tokens for protocols, whether that's infra or application level, but other types of assets later on.
40:59You hold the hand from inception to maturity, from the primary markets through to secondary market liquidity through to maturity, and you offer everything they need in that life cycle. That's how you gain the trust, gain the alignment, get better reputation. So that means for us three main business lines. It's an advisory business before companies become listed and liquidly traded. A market business, once they get listed, and we trade that on centralized exchanges, decentralized exchanges over the counter, stream that liquidity to whoever wants to consume it. And that's changing over time. Who is the counterparty that we face?
41:42And then finally, as they become, you know, multi-billion dollar balance sheet foundations in their own right, help them manage that, create yield and help them fund their future expenses right so three businesses in a tradfire world you say that's a universal investment bank i was about to ask give me an example of what the goldman sachs would be doing when they work with a company like coca-cola so people understand ah this is done that way coca-cola working with goldman sachs what's happening there that you're trying to replicate in the web 3 world yeah yeah so coca-cola or maybe it's something a bit more relatable like a web to tech company right that's more more recent that people can remember like i grew up in in the sort of web 2.0 world and you know social media and on before even like mobile internet but on desktops and things like that and facebook right facebook would come to market, Goldman would invest in their pre-IPO round, right?
42:50Substantial capital off their own balance sheet on the VC side of things, bring them to market, underwrite their IPO. As they become mature, Facebook itself and their CFO office and their treasury needs asset management, right? Their employees and their executives need private wealth management. Goldman would probably do all of that. I don't know if that's true in this specific case, but you get the idea, right? That's what investment banks do. And that's what we are already starting to do for our clients. It's just Web3. It's even more complex. They have to think about capital markets much earlier than Web2 companies because they have to think about tokenomics and they have to think about where they set up their legal entity and they have to think about exchange listing strategy.
43:40In what sequence? That's a lot of stuff to worry about. We can hold their hand and be their advisor. We can also independently put a ticket in as maybe the first institution on their cap table. Separate part of the business, right? Information barriers and no conflict of interest, no pay to play. But then they become a trusted partner of ours and vice versa. and we take them through the rest of whatever they need to do in that capital market. So that's what we're doing. We have some gaps in our capabilities. We're trying to fill them either by buying companies that we think are already great at what they do or building that capability ourself.
44:23But that's the goal. Under one roof, one-stop shop, come at the first instance that you're thinking of building a WebBerry company and trust us to provide you the network, the resources, the connectivity, to do all of that through a multi-year cycle. It's not transactional, one and done, short-term deals. Or is it so necessary for GSR to think bigger instead of just making more market-making deals? Think bigger and become the Goldman Sachs of Web3. Why now? A few reasons. I think we talked about the market being broken, right? So if we don't contribute to the solution, I think we'll just see a gradual decline in the demand for our services, quite frankly, right?
45:21Because there's a structural underlying problem there. Number two, there is real margin compression here, right? So we used to do this. We were one of the OGs that started doing this many, many years ago, but people have come in to compete with us directly or to be upstream of us and perform some of the services that we used to do as part of the package for earning our fee on a deal, right? So if we got 1 % to 2 % of total supply, for example, people would come in and say, hey, I'll do tokenomics for you. I'll do exchange listing strategy for you. I'll take 10 bps, 20 bps, right? They'll come and start to compress the amount we can charge.
46:09They're good companies, mostly. Some of them are bad as well. We talked about it, right? Not everyone is bad, but there are scammers out there. Some of them are good. And they start to disintermediate us and start to remove the relationship that we have with the end client. So we'd rather do it all and earn our right to be the primary market maker, to be the lead underwriter and say, we'll do it all. We can charge explicitly for it, or we'll just build a relationship with you earlier and then trust that you will naturally choose us downstream, right? For market making, for OTC, for asset management.
46:50And it becomes more like, almost like a SaaS business, right? It's like a tech company where you have cost of customer acquisition and you have customer lifetime value over time. And we think the lifetime value is huge because we build a lot of trust and relationship with that company. We don't need to explicitly ask them to use us for X, Y, Z service, but because we are valuable to them from day one, they're just going to work with us anyway. And that becomes much more diversified, much more predictable, much more stable. So that's the third reason, right? It's good business. If we can do that and be less sensitive to the cycles, then that makes us a more attractive company for ourselves, maybe to be a publicly listed company one day or to attract institutional investment.
47:42We've never taken a penny of outside money to this day, right? Bootstrapped with 20k of the founder's money, you know, 12 years ago. I think over that time, the growth in the book value of the company is outpaced Bitcoin and we've done great, but what's next, right? Like we've got to also start to compete. So that's the reason, because now is a time when crypto and TradFi is converging so quickly that we've got to have some more firepower, some more capital to go and invest in acquiring businesses that help us get there or get licenses and have regulatory capital because now crypto is finally ready for prime time.
48:27It's taken a long time to get there, but that's a big reason for doing it now. You mentioned acquisitions. You've made two major acquisitions. Why? Well, they actually come together. So I guess they count as one. Another deal we're looking at is an investment, minority investment not an acquisition not a majority you know stake in that company so really the acquisition is one deal but it's two companies and it's in the advisory space so i talked about you know advisory and our markets business and asset management right it's a buy or build decision for us can we do it ourselves yeah is it going to take a long time maybe is it better to go and acquire something in this case yes it was why because these two companies who are called autonomous and architect they they're the best in the business right we think we're the best in our business you know we're you know um we want to work with people who are culturally aligned with us and already leaders plus we've had a multi-year commercial relationship with these guys anyway.
49:46They refer business our way. Why not be part of the same family? So what do they do? Autonomous helps at the very start of the journey for a token issuer. So you set up a legal entity to have your labs business that does all the dev work. And then you set up a token issuing entity, typically a foundation, right? It could be in Cayman, could be Switzerland, could be Singapore. US is trying to attract more of these foundations back onshore. That might happen. These guys are agnostic, but they help with these things. Basically, setting up the foundation, appointing directors, getting you set up in the right structure to start developing.
50:27Architect does something different. They do advise your work primarily on tokenomics and exchange listings, sometimes market maker selection, and asset management. how you do the stuff later down the funnel. Tokenomics sometimes happens even before people set up the entity. So it's not always clear which is the first touch point. But either way, architect and autonomous, common team, common shareholders, they're excellent. They have the relationships with some of the biggest foundations in our space. And they, like us, So also from a service background, right? They're people that have been in financial services, in big four accountancy firms.
51:16They have the right values. They want to build this for the long term. They think the combination of these companies is much more powerful than us standalone doing our own thing. I think there's a lot of consolidation happening in the market, whether that's exchanges, buying each other, or custodians going up the value chain or down the value chain. It's the same thing for us, right? We think these are a great team and we're very happy that they're part of the GSR family now. Quick one. I want to thank our partners who help us make this show possible. Thank you, Trezor. My favorite cold wallet to store my crypto and make sure I sleep well at night.
51:57If you want to order a Trezor wallet and sleep well at night too, you can use my promo code WSHT 10 to get a 10 % discount. Big thank you to Bitwise Asset Management for backing today's conversation. Bitwise is a crypto specialist asset manager with more than$15 billion in client assets across 30 plus crypto solutions, including ETFs, index funds, alpha strategies, staking, and more. However you like to invest in crypto, Bitwise has something for you. Thank you to our friends at SWE for supporting this show. SWE is a scalable layer one blockchain that's fast, secure and affordable, built by previous Facebook developers and that delivers the benefits of Web3 with the ease of Web2.
52:37To support this show, please check the sponsor links in the description down below. You mentioned a minority investment and you talked about tokenization before. Can you tell us more about this and why now is the right moment to focus on tokenization? Super excited about this, personally. I think there's a lot of misconceptions about tokenization. Firstly, right, there's people talk about it, it's flavor of the month, it's everywhere, but the market hasn't really developed yet. There's a lot of people that are supplying assets, right, whether that's you know, tokenized private credit funds or tokenized, you know, equities.
53:31But the demand side hasn't really come yet, right? So again, back to the Uber analogy, where's the other side of the market? Let's not build stuff that is just, you know, a solution looking for a problem. Let's build something that's actually genuinely useful for people. That hasn't happened yet, But we think it's going to happen in the next few years. We just got to find the demand side and help with the distribution and say who is going to invest in these kinds of assets. So we'll come back to that. But before talking about that, it should be a big opportunity. We started earlier about what did I learn from my fuck-ups on starting my own businesses and being a startup guy.
54:17one of the first things was learning that the market's got to be big enough. This is a fucking huge market. How huge is it? Nobody knows right now, but the best estimate is if you think about crypto currently market cap being three trillion, give or take. Okay, it's taken a beating recently. Maybe it's like 2.5 now, but that level, right? Think about the securities market as a whole. So equities, debt, you know, trade financing, whatever other things altogether, that's a$300 trillion market. So if the estimates are even 5 to 10 % of that comes on chain in the next few years, right? I think that's what the consultancies are saying.
55:02Then that's$15 to$30 trillion, right? That's 10x what the market cap of crypto is today. So that's big enough, right? When I was doing options, I was a smaller market. You had to be dominant market share. You'd have to be very leading to make a sustainable business out of that. But this is a big enough pie that we think we've got to bet on it. And the other reason is because we need programmable assets. I think we talked about this earlier as well. So if AI is really going to take off, we're going to have AI agents that need to earn their own living, that need economics for themselves to make themselves sustainable, then they need to have stable coins for payments that are programmable, that can have a if this, then that logic applied to them.
55:57They don't understand fiat currencies. Then they also need assets to be able to invest in. They need to generate yields. So you've got stable coins, you've got tokenized money market funds, then you start moving up the risk spectrum to other things that's going to generate some yield for them. So that's kind of the bet that we're making in the long run, if that makes sense. And then happy to talk more about how we're going to try and find the other side as well, because that's not easy. What needs to happen for this 10 % of 300 trillion securities market to be on chain by 2030, which is just four years away?
56:33Yeah, it's not a long time. like any two-sided market. You've got to find the other side, right? There's a lot of supply. Why? There's people that want to tokenize whatever they have, real estate, that is illiquid and they can't actually find buyers. So you don't want to just sell a shitty asset to someone, right? And leave someone else holding the bag. We've learned from, you know, the last 10 years in crypto that that's not sustainable. There has to be real demand. for whatever you're trying to sell, what is that going to be? So in our view, the obvious starting point for us, at least, is helping the foundations to diversify their holdings because we have the relationship with the foundations.
57:20As I said, we're a full-service capital markets partner. They trust us. They've got multi-year relationships with us. Often they just hold their own token, XYZ token. What can they do with that? They can sell some calls on it. and by the way that's another way of putting pressure on the market because everyone just sells vault no one's buying options and volatility you gotta make that market appear as well separate topic but that's what they can do they can sell options to generate some yield they should diversify right they often call us and back in the day when it was first time founders managing their own treasury without professional CFOs they would just not really understand risk management.
58:03They'd say, the token's going to the moon, it's fine. Everything is fine. We don't need to diversify. Now, the sophistication is there. There are people that understand how to manage their own treasuries and they know they need to diversify. If they have a return target of, we need to make 6 % to 7 % a year to fund our future growth because we have all these development projects in our pipeline, we've got to give grants out to get developers building on our ecosystem, then we have to hit this target. Well, just sitting on money market funds is not enough to do that. They're going to have to diversify a bit further, right?
58:42Do they start to buy listed debt? Do they start to buy private credit? Do they start to buy other types of assets that gets them to that target? We think that's probably the most obvious starting point. we've started it with money market funds because that solves a problem for ourselves and it's the most basic sort of underlying asset that people want to trade quite regularly but we're trying to find other things that look a bit like this and create a secondary market for it
59:19You mentioned before advisory
59:24You actually have a case study on that that you built with polygon oh yeah katana yes explain to me katana simply yeah um i don't think i'm going to be able to explain this like i explained it to my mom this one's harder i don't have an uber analogy for this one because what they're doing is pretty cool and um my mom doesn't understand and stuff. Yeah. My mom is not cool. Yeah. So Katana. Yeah, it's a great example of where we've tried to be that full service partner to somebody, right? So this was incubation, co-creation with Polygon. What is it? It's a DeFi first layer two, EVM compatible. What problem is it trying to solve?
1:00:13Again, I'll go back to, we're trying to create some value here, right? not just build something that people aren't going to use. Two problems. One, liquidity fragmentation. So you go onto any chain, and usually there are tons of primitives doing the same thing. So you'd have five or ten spot AMM DEXs. You'd have a couple of PERP DEXs. You'd have another bunch of borrow lending protocols, asset management protocols etc etc and it fragments liquidity people just go chasing whatever yield is best you know in a given place and that's the second problem like when you have fragmented liquidity and when it's a speculative market what do people do or they just optimize for who's given me the most dollars in my pocket that's dangerous because how sustainable is that we've seen many many times whether that's you know Terra Luna or that it doesn't always work right you can't just go chasing unsustainable yield that's been given by the issuer to get some attention short term you've got to have sustainable yield so that's the second thing that it solves how does it solve it it takes the the chain revenue it takes the application revenue and it takes like sequencing fees and the borrow lending market so you know Morpho is one of the core apps and the borrow lending yield on that it aggregates it all together and it gives people then a more sustainable balanced diversified yield right and that's not just gonna you know move up and down based on you know temporary incentives that people are offering that's going to be long-term sustainable so it's solving those two things and And we helped with the whole cycle, right?
1:02:09From tokenomics to technical integration to finding the other market makers, right? We're the primary market maker, but there's plenty of other people out there that have idle assets that can be bridged on Katana and it's using those idle assets to generate yield for them that we don't sit on natively. So we brought in other market makers to do that. Help with TVL, you know, bootstrapping to get it going. the whole service it was it's great learning experience what we learned from that is this is awesome we like this model have a smaller amount of bigger partnerships and bigger clients people building real use cases right we don't need hundreds and hundreds of clients we just need a few impactful ones but it's a shit ton of work right and we don't have the internal resources to do all this.
1:03:01That's why we went to make the acquisition as well because there's a bunch of people out there doing it longer, better, more structured than we can. So why not learn from them, right? We don't know everything. What does doing things the right way mean to you?
1:03:23Doing things the right way. It means that's tough. I think about it maybe in a couple of ways. One is like, if it's printed on the front cover of Wall Street Journal or Financial Times or South China Morning Post, we're in Hong Kong, right? How would you feel about it? If you don't like that feeling, don't do it. Because that's real, right? That's how you should live. You should treat others how you want to be treated and you should live, you know, a life that you would be proud of. you could look back and tell your kids about and your grandkids and your story and not feel ashamed about that. I talked about being a family man.
1:04:07I believe that. So I guess that's the second piece. The second piece is like treating other people like you would want to be treated yourself. And I felt that didn't always happen to me growing up because I'm kind of like a third culture kid, I told you the story of moving from China to the UK age five. I didn't speak a word of English at that point. I was a kid, you pick it up quickly. So that's nice. But at that time it was hard and bullying, fitting in. I always felt like an outsider. And so that's helpful actually, right? Because as an outsider, you always think, well, how would I want to be treated by other people?
1:04:52I can then be more empathetic to others, I try to see the best in other people and we take that approach with our clients as well I think right, because it's not just here's the deal take it or leave it it's I want to help you that's the first mindset we listen to our clients problems, what are their pain points we've got two ears and one mouth for a reason so we start by listening and then we talk about what we can help them with and that's different to a lot of market makers who are just there here's the deal here's the structure take it or leave it and we're trying to be a bit more consultative in our approach to things and so that's I think where it comes from like doing the right thing our founders have instilled this as well I talked about their background professionally, but personally, there's a sort of family-like culture at the company as well, which is hard to maintain as you grow.
1:06:02But I think we've done it reasonably well. We come together every year for an offsite. We bring people together. People are much nicer face-to-face than over Slack or Telegram where people throw stones at each other and shit on each other, get rid of that. and I think that that then drives like what we do externally as well When is job done for Xene? Never man I'm a workaholic I told you work ethic and grinding is something that was brought up with but I mean jokes aside
1:06:45it's not about money I guess right it's not it's not about how much money that I've earned because for me money is kind of it's just a means for exchange and buying something else and for me that something else that's valuable is freedom you know freedom can take many forms right I think freedom can be financial freedom I think for that it means security and the ability to protect your family and your loved ones if war breaks out and you've got to put them in a bunker somewhere and protect them how do you do that? Do you have the freedom to do that? Do you have that optionality? Then money can get that for you
1:07:46I think that
1:07:51it's not about competing with other people for me it's not about leaderboards and how we're doing against other people it never has it's been about competing with myself that's when I'm done what is the personal best that I want to achieve if I achieve that if we achieve that collectively as a company then we can be satisfied then then we can be done so i've always liked um individual sports and we talked about personal training right it's kind of like that it's personal training you know you set yourself a goal you want to get your weight down you want to increase your your muscle mass you want to lift 50 more or you hit that target boom you know you can feel satisfied that you're doing something good for yourself and and you've reached that goal for me it's not about competing with others especially in a market that is still quite new and like we talked about right like we don't need to fight for market share we just need to grow the pie together exchanges market makers issuers let's get aligned and let's do the right thing and everything will be better collectively um so that is how i measure myself i think that's how the company measures itself so if we go back to last year and all the craziness that happened the external environment, we can't control.
1:09:08It was tough. The second half of the year was tough. Not going to lie, but did we achieve our internally set goals? Yeah, because one year ago we said, we think the market is going to change. We think we need to diversify from being a pure market maker to something way more than that, upstream and downstream. We drew a little diagram amongst the team. Different people contributed to that. It's not just me. In fact, the idea didn't come from me at all. it came from someone else in the team. Good ideas can come from anywhere. But we iterated on that and we said, hey, we think we need to be a business that has an advisory, markets business, and asset management business.
1:09:47One year ago, we didn't have an advisory business. We didn't have an asset management business. Today, we've acquired an advisory business and we've built out an asset management business through our activities early on in the digital asset treasury space. So sometimes it's build, sometimes it's buy. but we got there. That's fucking cool, right? That's like setting ourselves a personal training target, getting your personal best. That's good enough for me. And so I think I've heard people talk about games on some of your previous podcasts as well. I like to play games too. And talking about protecting your family in case of a nuclear disaster or war.
1:10:35I don't know if you've watched Fallout. I'm a bit of a Fallout geek. It's a game that they turned into an Amazon show. Have you seen it? No. Basically, it's about if war breaks out, everyone lives in underground vaults. But the point of telling this is to say, I like to play games, but the games I like to play are single-player games as well. It's not like a competitive game. it's a single player game it's a role role-playing game you're kind of constantly trying to improve yourself upskill have better traits you you trade you barter with money to get more resources and then you complete quests and you become the hero and you become the the main character in your own story for me that's good enough right just live life as the main character in your story and like we said at the beginning, my parents gave me the platform stability to do that, to try and take some risks, not rest on my laurels and just clip a coupon and try to work in a big company, have a stable job.
1:11:45I tried that. I think that's a great experience at BlackRock, learned what good looks like, learned what big companies do well, but then you apply that and you try and create your own story and journey and that's been hard but it's been super rewarding as well. So long after but that for me is what I want to do and when I will be done is when I achieve some of the goals that we've set for the company but for me personally as well in terms of looking out for my family. Thank you so much. Thank you so much for doing this. Thank you for showing that there is some nice guys in Spotify and some nice guys in crypto and some nice guys in the market making industry space.
1:12:32Thank you, Kevin. I appreciate it. It's been really enjoyable and I like learning from the best. So yeah, hopefully you'll have me on again another time. With great pleasure. Thank you. Thank you. As you probably know by now, I host some of the biggest names in Bitcoin and crypto on my podcast, but a lot of the best stuff never makes it on air. The Shift newsletter is where I share that raw behind the scene alpha. The insights, stories, and lessons straight from my guests that you won't hear anywhere else. If you want the real insight take on Bitcoin and crypto, join my newsletter, The Shift, in the description down below.
From the publisher
Xin is the Group CEO of GSR Markets, one of crypto's oldest market-making firms - bootstrapped with $20K over twelve years ago and still independently funded today.
In this episode, he breaks down why crypto's market structure is fundamentally broken, how misaligned incentives are holding the industry back, and why GSR is transforming into crypto's first full-service investment bank modeled after Goldman Sachs.
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Follow Xin Song
• Twitter: https://x.com/xinsong86
• Twitter: https://x.com/gsr_io
• Website: https://www.gsr.io/
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DISCLAIMER
The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.
0:00 Introduction1:32 Please Subscribe
2:02 Sleep & Age Banter
3:15 Advantage Of Age & Maturity
7:33 Who Is Xin Song?
9:23 What Did You Learn From Your Parents
12:47 Partnerships: @JupiterExchange @KASTxyz
13:27 What’s Happening With Crypto Right Now Considering The Market
16:12 What Broken Market Structure Means
19:18 Why Crypto Companies Shouldn’t Be Competing With Each Other
21:27 What Shocks You That People Don’t Understand With Crypto vs TradFi
26:42 What’s The Incentive To Make These Changes
28:41 GSR Explained To Your Mom
32:51 Partnerships: @Ethena @sumsub
33:53 Why Do Market Makers In Crypto Have Bad Reputations
36:48 How To Fix The Crypto Market Makers Reputation
40:09 What Does It Mean That GSR Wants To Become The Goldman Sachs Of Crypto
42:05 Example: Goldman Sachs Worked With Coca Cola & How GSR Reflects That In The Web 3 World
44:50 Why Is It Necessary For GSR To Become The Goldman Sachs Of Web 3
48:34 You Made 2 Major Acquisitions, Why?
51:49 Partnerships: @Trezor @BitwiseInvest @SuiNetwork
52:45 Why Is Now The Best Moment For Focusing On Tokenization
56:24 What Must Happen For 10% Of $300 Trillion To Be On Chain
59:20 Katana Explained Simply
1:12:18 Closing Thoughts




