YAPClassic: Jim Kwik, Brain Hacks for Supercharging Learning & Memory | Productivity

22:28Young and profiters. I know there's so many people tuning in right now that end their workday wondering why certain tasks take forever, why they're procrastinating certain things, why they don't feel confident in their work, why they feel drained and frustrated and unfulfilled. But here's the thing you need to know. It's not a character flaw that you're feeling this way. It's actually your natural wiring. And here's the thing. When it comes to burnout, it's really about the type of work that you're doing. Some work gives you energy and some work simply drains you. So it's key to understand your six types of working genius.

23:02The working genius assessment or the six types of working genius framework was created by Patrick Lencioni, and he is a business influencer and author. And the working genius framework helps you identify what you're actually built for and the work that you're not. Now, let me tell you a story. Before I uncovered my working genius, which is galvanizing and invention, so I like to rally people and I like to invent new things, I used to be really shameful and had a lot of guilt around the fact that I didn't like enablement, which is one of my working frustrations. So I actually don't like to support people one-on-one.

23:34I don't like it when people slow me down. I don't like hand-holding. I like to move fast, invent, rally people, inspire. But what I do need to do is ensure that somebody else can fill the enablement role, which I do have, Kate, on my team. So Working Genius helps you uncover these genius gaps, helps you work better with your team, helps you reduce friction, helps you collaborate better, understand why people are the way that they are. It's helped me restructure my team, put people in the spots that they're going to really excel. And it's also helped me in hiring. Working Genius is absolutely amazing.

24:03I'm obsessed with this model. So if you guys want to take the Working Genius assessment and get 20 % off, you can use Code profiting, go to workinggenius.com. Again, that's workinggenius.com. Stop guessing, start working in your genius.

24:19So let's talk about the ability to unlimited ourselves, right? So I think that's really important, being able to believe in yourself like you were just saying. And so I'd love to understand the importance of motivation related to believing in yourself. So motivation for me is not something that's abstract. It's something very, very tangible. This actually came from, I have a formula that I use to motivate myself and motivate clients that I get to work with. And it's very simple. And people, it's a little masterclass. I encourage everyone to take notes. It's P times E times S3, three factors for limitless motivation.

24:59So if you struggle with getting yourself to do what you know you should do, because knowledge by itself is not power, it only gives power when we apply it, when we implemented, right? P times E times S3. And so, well, we could do a thought experiment. Everyone think about something that you're not motivated to do. You know, something that you know you should do, but you're not doing it. Maybe it's in meditation or maybe it's working out, maybe it's reading each day, whatever it happens to be. So the P stands for purpose. And I don't mean our life's purpose. We could talk about that, but I mean the reasons.

25:33Like without reasons, you won't get the results. Even if you want to remember names, which I think is one of the most important skills, networking, business skills, business etiquette skills, because how are you going to show somebody you're going to care for their future, their family, their health, their finances, whatever it is you sell them, if you don't care enough just to remember their name? A lot of people will remember names better if they just had a reason to remember their names. Ask yourself, why do I want to remember the person's name? Maybe it's to show the person respect. Maybe to practice these things I learned from this podcast, right?

26:02And so it has to go from your head to your heart to your hands. Meaning if you could have visualization, if you visualize in your head, you have goals in your head, a bucket list, KPIs, whatever in your head, and you're not acting consistently with your head, check in with your hands, check in with the second H, which is our heart. And the heart is a symbol of emotions. Because we are not logical. Even people don't buy logically. We know that. People buy emotionally, right? Because we are not logical, we are biological. You think we're not logical or biological. You think about dopamine and oxytocin, serotonin, endorphins.

26:37We are this chemical feeling soup. But we don't do things unless we feel it. And that's really the key to a long-term memory. We tend to remember things that are charged with emotions. There's a song you could hear that could take you back to when you're a teenager, or a fragrance or a food that could take you back to when you're a child, right? Because information by itself is very forgettable. when information when it's combined with emotions become unforgettable because that part of your middle brain that's your amygdala is processing all these emotions and it's connected to your hippocampus, which is your memory.

27:08And so we remember things that make us feel a certain way. And when it comes to motivation, we have to start with that feeling. So when I say purpose, it's not intellectual purpose. We all know we should do these things, but common sense is not common practice unless we feel it. And so allow yourself to feel the sensations of who's counting on you to play your A game? What are the rewards you're going to be able to enjoy if you're able to follow through? So purpose. Now, let's say it's to do something like reading each day. You know, leaders or readers, if anyone see me on social media with Elon or Oprah or Bill Gates or whoever, be bonded over books because you read to succeed.

27:48If somebody has decades of experience and they put into a book and you can sit down in a few days and read that book, you could download decades into days. That's the biggest advantage there is in the world. Yep. Best ROI on your time. Yep. Absolutely. And so people intellectually know that, but if they're not doing it, part of it is they might not feel the benefits of doing it. After that though, somebody could have limitless purpose and still not read each day because they need the E and the P times E times S3, the E stands for energy. Such an important component and element of sustained motivation is sustained energy.

28:21And here's the thing, here's a trick when it comes to energy. Energy is not something you have. And people are listening, you're right, Jim, I have no energy. It's something you do. And like one of the principles that I subscribe to for accelerated learning is getting the habit of taking your nouns and transferring them into verbs, transforming them into verbs, meaning we hypnotize ourself with the language we're using on a regular basis, right? And your brain is this incredible supercomputer and your self-talk is the program it will run. So if you tell yourself, I'm not good at remembering people's names, you will not remember the name of the next person you meet because you programmed your supercomputer not to.

28:58Same thing with saying, I don't have energy. Because you don't have energy, you do energy. Just like you don't have focus, you're like, Jim, yes, that's my problem. I have no focus. You don't have focus, you do focus. There's a process for focusing. There's a process for generating energy. You don't have creativity. There's a process for being creative, right? Even you don't even have a memory. There's a three-step process for memorizing something. And the benefit of taking a noun and turning them into a verb is all of a sudden you turn into a process, right? It's a strategy now that you could execute on.

29:31And so that's really my goal is to take these processes and show people there's a method behind what looks like magic. Like when I can memorize in front of an audience 50 people's names or 100 people's names that pass around a microphone, 100 random words, 100 random numbers or a shuffle deck of cards or whatever, there's a time obviously I couldn't do that, right? I was worse off than most people who are listening. But there's no such thing as a good or bad memory. There's a trained memory and untrained memory. Just like there's no such thing as a good or bad brain, there's a trained brain and an untrained brain.

30:02So the second part for motivation is not just having purpose. Yes, you have purpose to read, to succeed, to make more money, to have greater impact. But if you're not doing it, maybe you lack energy. Maybe you ate a big processed meal and you're in a food coma. Maybe you're waiting to read when you're most tired in the day and you haven't slept. And so you're depleted and you can't get yourself to act, right? Because you lack the energy. And so, you know, we talk about in our podcast, in the books, 10 different ways you could optimize. Like, what are the best brain foods? What's the best way to reduce stress?

30:34Because stress uses up a whole lot of energy. How do you optimize your sleep? Now, after purpose and energy, let's say you have a limitless purpose, you feel it and you have lots and lots of energy and you're still not following through, working out or reading or whatever, making those sales calls, whatever. Then S3, the final part, three S's, small, simple steps. Here's the thing. So a lot of times people are not motivated because this thing is too abstract. and a confused mind doesn't do anything. Just like even if you're marketing to somebody, right? And if you make it too intimidating, they're not gonna do anything because you have to break it down into small, simple steps that they could see themselves following through on.

31:14So maybe working out an hour a day is too hard for someone. That's not what they normally do. So maybe it's putting on their running shoes. Maybe it's getting them getting to the gym. That's a small, simple step. Maybe if you can't get a kid to floss their teeth, Maybe it's getting to floss one tooth or clean their room is too difficult. It's too intimidating. It's like climbing a mountain, but maybe putting one sock in the hamper. So inch by inch, it's a cinch. Yard by yard, it's way too hard. And my thing is, how do you find the small, simple step? I asked myself a simple question. What is the tiniest action?

31:49And people could write this down. What is the tiniest action I could take right now that will give me progress towards this goal? So tiny that I can't fail. Because you eliminate the friction. so then you can create that positive momentum. So for me, you don't have motivation, you do it. And the process is purpose, energy, and small, simple steps. I love that because I feel like you're giving people ownership over their brain. A lot of people feel like they're born a genius, right? That you've got to like have these smarts and you're born with it or you're not. You know, they're living with these labels.

32:22So I think everything you're saying is really impactful and also really practical. You're giving us steps that we can take to actually improve our brain. So let's talk about myths, because a lot of people think that we only use 10 % of our brain. You say that's not true. I've heard that a thousand times. And I'd love to hear some of the myths that you've heard over the years about learning and our brain. Yeah, let's listen to a few of them. The lies or the BS. The BS stands for belief systems. So the limited ideas entertain. brain, one of them is exactly what you mentioned, that we use 10 % of our brain.

32:56The truth is that we actually use 100 % of our brain. And it's just, but here's the caveat. Some people use that 100 % differently than other people. It's kind of like we use 100 % of our body. Most people use 100 % of their bodies throughout the day. But some people are just more physically fit. They have endurance. They have flexibility. They have a level of agility and strength because they've trained those muscles. Well, I think the most important muscle, which is an organ, but metaphorically, it's more like a muscle, is the mind. And it's use it or lose it. But if I put my arm in a sling for a year, it wouldn't grow stronger.

33:32It wouldn't even stay the same. What would happen to a muscle? It would just atrophy. It would get weaker. That's what happens with our mental muscles. We're not utilizing them. And so we actually use 100 % of our brain just so we use 100 % of our body. But if somebody needed to climb, go for a hike, and it's a pretty steep incline, some people are just going to navigate that easier than others. And same thing when people are reading. Some people will navigate through a book with greater speed, efficiency, focus, understanding, retention, enjoyment, because they're just mentally fit. And so, again, there's no such thing as a good or bad brain.

34:06There's a trained brain and an untrained brain. That's the truth. Another myth is that genius is, as you mentioned, genius is born. You're either born with it or you're not born with it. And the truth is that it's not how smart you are, it's how are you smart. There's a story in Limitless, and I don't want to go and get all audible right now, but maybe I could read this anecdote. I talk about how genius is actually built. So the story that I share in here says, The king was watching a great magician perform his act. The crowd was enthralled, and so was the king. At the end, the audience roared with approval.

34:44And the king said, what a gift this man has, a God-given talent. But a wise counselor said to the king, my lord, genius is built, not born. This magician's skill is the result of discipline and practice. These talents have been learned and honed over time with determination and discipline. The king was troubled by this message. The counselor's challenge had spoiled his pleasure in the magician's arts. Limited and spiteful man, how dare you criticize a true genius? As I said, you either have it or you don't, and you most certainly don't. The king turned to his bodyguard and said, throw this man into the deepest dungeon.

35:20And he added, for the counselor's benefit, so you won't be lonely. You can have two of your kind to keep you company. You shall have two piglets as cellmates. From the very first day of his imprisonment, the wise counselor practiced running up the stairs of his cell to the prison door, carrying in each hand a piglet. As the days turned into weeks and the weeks into months, the piglet steadily grew into sturdy boars, and with every day of practice, the wise counselor increased in power and strength. One day, the king remembered the wise counselor and was curious to see how imprisonment has humbled him.

35:53He had the wise counselor summoned. When the prisoner appeared, he was a man of powerful physique, carrying a boar on each arm. The king exclaimed, what a gift this man has, a God-given talent. The wise counselor replied, my lord, genius is built, not born. My skills are the result of discipline and practice. These talents have been learned and honed over time with determination and discipline. I love that story. It's one of those ideas that people don't see as we were talking about earlier, the work that goes on behind the scenes, what you've done to build your business, to build your brand. They don't see that.

36:30And so it's the tip of the iceberg kind of theory. But the idea here is that people aren't born that they are actually with genius. It'd actually be built. And I believe genius leaves clues that when somebody is exceptional and you've had so many of these guests that are exceptional in certain areas, that you're helping them to deconstruct with what they do and making the methods more clear, conscious for people who are listening and helps them develop their fast track, their shortcuts, if you will. And so, yeah, I really do believe genius is something that's available to all of us. Yeah, 100%.

37:05And doing is so important. Like you're saying, the reps, the repetition, the consistency, I feel like that's really the key to everything. I feel like so I always talk about this on my podcast, like get the skills, get the experiences, do the things. And like you said, it's not an overnight success ever. It's years and years. And then people just see the tip of that iceberg usually. So let's talk about memory. I love this. memory is so foundational to everything that you say. You actually have said in the past that no learning is happening without memory. So talk to us about how memory plays into everything that you teach.

37:41So I believe two of the most costly words in life are, I forgot. Like how often do we say these words? Like I forgot to do it. I forgot to bring it. I forgot that meeting. I forgot what I was going to say. I forgot that conversation. I forgot that person's name. every single time we have those thoughts, we could lose time, we could lose trust, we could lose a sale even. And so I believe on the other side that memory will actually make you money when you could easily remember facts and figures and talking points, product information, client information, right? And you have it at your mental fingertips because everybody who's listening here, nobody, it's not like it was 100 years ago or generations ago.

38:21It's not like you're compensated for your brute strength. today it's your brain strength. It's not like it was agricultural age where you're paid for your muscle power. Today it's your mind power. And so memory is foundational. Socrates said, learning is remembering. The challenge is memory wasn't a class back in school, right? I always thought it should have been the fourth hour, reading, writing, arithmetic, but what about retention? What about recall? What about remembering? And so there's certain things we could do to be able to improve our memory. And so a lot of times people come to me and say, Jim, I want to get better at my memory.

38:57And I say, that's like saying I want to be better at sports. What area specifically, what sports specifically. So let's go back to remembering names. Yeah, I love that. Yeah. So I think there are three keys to remembering names. The first one I mentioned already, and I use the acronym MOM, and it's like the mother of all memory techniques. The M stands for motivation. So just a reminder, when we forget something, we usually aren't connected to the reason why we want to remember it. And here's the thing, we don't remember all names, but nobody listening to this forgets all names either. And remember I said, genius leaves clues.

39:33And you're probably motivated to remember those names that you did remember. Maybe you're attracted to that person. Maybe that person could be good for your business or something. Hiring manager or something, right? Exactly. And you could ask yourself, you could connect with that again by asking yourself, why. Why do I want to remember this person's name? And come up with just one reason. Because if you can't become one reason, you won't remember. The O in MOM stands for observation. And this is so simple, but it's usually the simple stuff that people forget to do. Observation means your attention.

40:04A lot of people aren't forgetting a name. They're just not paying attention. You could remember one or two words, right? A name. But most people, what are they doing? They're thinking about how they're going to reply or or what they're going to say in response or waiting for their turn to speak. And so a lot of people, they're not forgetting, they're just not listening. And the art of memory is the art of attention. So I would remind you, imagine, and if you're writing this down, write the word listen. And here's a brain exercise, kind of like a wordle. Change the letters around, scramble the letters, and what word does it spell perfectly?

40:37Also, if you scramble the letters and listen, it spells another word. Silent. Silent. And that's all I would ask people to do. If you want to improve their memory, remembering names, ask yourself why, come up with a couple of reasons, and then just be silent. One of my favorite books by one of my mentors, Dr. Stephen Covey, he wrote Seven Habits of Highly Effective People. And one of the habits is seek first to understand, then to be understood. Seek first to understand, then to be understood. That we don't have to be the most interesting person in the room, but I think to have greater impact, have greater income, certainly have greater influence.

41:14Instead of being the most interesting person in the room, try to be the most interested person in the room, right? That curiosity and seek first to understand. And it starts with the person's name, right? Because how are you going to, again, show you're going to care if you don't care enough just to remember their name? Because people don't care how much you know until they know how much you care. And so that's so important. So just pay attention. And then the final M in mom are the methods, you know, the things that we have in our podcast and our book. And we can talk about some of them for remembering name.

41:41Something simple like be suave. So six steps on how to remember names and faces. If you see me do this and they had a live event or on video, be suave. Very, very simple. The B, believe. Because if you believe you can or believe you can't, either way, you're right. And you want to limit the negative self-talk. Because remember I said your brain is like a supercomputer, your self-talk is the program I run. So if you tell yourself I'm not good at remembering names, you won't remember the name of the next person you meet. So many people at events come to me and they talk to me about their lives. They say, I'm too old, I'm not smart enough.

42:12and I say, stop. If you fight for your limitations, you get to keep them. That's so good. If people truly understood how powerful their mind is, they wouldn't say or think something they didn't want to be true. So you want to be able to keep it encouraging. And so the B and B suave believe. The E, exercise. And I don't mean physical exercise, although people who are more physically active, like if you're listening to this podcast right now and you're on an elliptical or you're going for a brisk walk, you'll probably learn it better because as your body moves, your brain grooves. When you move your body, you create brain-derived neurotropic factors, BDNF, which is like fertilizer for neuroplasticity, great for learning.

42:50But I don't mean exercise, I mean practice, because practice makes progress. Practice makes progress. And so I'm very good at remembering names, but after the first month or two of learning how to do it, I haven't improved a whole lot more. Because once you know how to do something, you know how to tie your shoes, then you just know how to tie your shoes, right? You know how to type, you know how to drive a car. and after 30 or 60 days, it's a skill. So I just want to just reaffirm that it's not a, you don't have a good or bad memory. There's a trained memory and untrained memory. And so I would say practice.

43:22You don't have to go out there and practice remembering 15 people's names, but just start with one, you know, and then one becomes two and little by little, a little becomes a whole lot. We'll be right back after a quick break from our sponsors.

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47:57Then the second half of B-Suave, BS and Suave say the name. So when somebody introduces themselves, say the name back to them and just literally just repeat it. And just by hearing it again will boost your retention, right? Because you get to hear it from them. You get to hear it from yourself. The U in suave stands for use it. Now you want to use it. You don't want to abuse it. So three or four times in the context of the conversation will help you retain it. The A in B suave, ask. And you can ask all kinds of things about a person's name. Who are you named after? How do you, is that spelled with a Y or an I?

48:32Especially for names that are unusual that you haven't heard before, like your own. Where did it come from? It's Arabic and it actually means welcome. Oh, that's beautiful. And then you can ask somebody how they spell it and the origin and where it's from. And all of a sudden asking about a person's name, right? They say a name is the sweetest sound of a person's ears. A name will automatically trigger someone's reticular activating system. I know you've done shows on that also and had guests talk about the RAS and RAS. But that's one of the things that are programmed. It's the sweetest sound, right?

49:01So it gets your attention automatically. And so I'm calling people by name, asking about their name. So that's the A. And finally, the V and the E in suave, the V is visualize. And here's the thing. So many people are better with faces than they are with names because they could see it, right? You go to someone and say, I recognize your face, but I forgot your name. You never go to someone and say the opposite. You never go to someone and say, I remember your name, but I forgot your face, right? So true. That would make a lot of sense. But we tend to remember what we see. And because more of our nervous system, our brain is dedicated to the real estate towards visual processing.

49:38And so there's a proverb that says, what I hear, I forget. What I see, I remember. What I do, I understand. What I hear, I forget. I heard the name, I forgot it. What I see, I remember. I saw your face, I'll always remember your face. And going back to what I do, I understand, through practice makes progress. So I would say if you tend to remember what you see, visualize and try seeing what you want to remember. So if you meet somebody named Chase, then all of a sudden you can imagine that for a split second that they might be chasing you, right? Or something like that. Or if someone named Ben, imagine, and maybe they have a great head of hair and you imagine that their head is somehow associated with Big Ben or something like that.

50:19And then all of a sudden, and it sounds childish, but how fast are children are learning? They make these images and then adds feeling to it too. We already said that information, when times emotion become a long-term memory. And so how can you visualize a person's name to make it more memorable? A person's name is Mary. Imagine them carrying two lambs or getting married to them, right? And someone's name, Mike, right? You just imagine them jumping on the table and singing karaoke on a microphone. And again, and these are temporary. It's to overcome what I call the six-second syndrome. Somebody tells you their name.

50:56You have six seconds to do something with that. Otherwise, what happens? As soon as the handshake breaks, it like falls right through the floor. So it grabs it. It forces you to focus on the person and it forces you to focus on the name. And that focus will lead to remembrance. And so remember what you want to see by seeing what you want to remember. That's the B. And then finally, the E and B suave is end. When you leave somebody, you use their name, saying goodbye, using their name. because if you could walk into a room of strangers and like 20 people and then leave saying goodbye to every single one of them by name, who are they all gonna remember?

51:33They're all gonna remember you, right? And that's a standout skill. In a world where a lot of services are commoditized and you need to be able to stand out and become unforgettable, I think one of the easiest ways to stand out in a room is remembering people. I 100 % agree. Like this is such a good hack. I feel like everyone should rewind, to take some notes down and give yourself a homework assignment. Start to practice be suave when you're at your next networking event or party or whatever it is and see if you can remember every single person's name and give it a try. I think it's really cool.

52:05And you know what? Based on your work, I found out that we're actually getting worse at stuff like this because of digital dementia and some issues like this. So I'd love to move on to that as we start to close out the interview. So you call these super villains, and this is all related to our relationship with technology. You have four drivers of the digital age that reduce brain performance, digital deluge, digital distraction, digital deduction, and digital dementia. So I'd love to learn a little bit about those areas. So these are the four horsemen of the mental apocalypse. And it's one of those things where, let's start with digital deluge.

52:41It's one of those things where it's overload, information overload. And how many people listening feel like there's too much information and not a lot of time to go through it all, that we're drowning in information, but we're starving for that practical wisdom, if you will, or the ability to learn how to swim in a world flooded with information and data. So the amount of information is doubling at dizzying speeds. They say that it's the amount of information when you graduate school, the half-life information is getting shorter and shorter because it could be outdated. And it's insane because it's up deep.

53:16I was doing a program at Google and I heard somebody say there that the chairman said that the amount of information that's been created from the dawn of humanity to the year 2003, just a couple of decades ago, that amount of information, think about the Library of Congress, that amount of information that was created every 48 hours online. Oh my God, that's crazy. Think about all the podcasts and all the social media and all the blogs. That's insane to think about. So the amount of information is doubling, but how we learn it and read it and retain it, that hasn't changed a whole lot. But that growing gap creates digital deluge, information anxiety.

53:50And that's an actual, like they call it information fatigue syndrome, higher blood pressure, compression of leisure time, more sleeplessness. I think we'd all identify. So the goal is you upgrade your learning skills to keep up with that overload. Then you have digital distraction. And how do you maintain your concentration in a world full of rings and pings and dings and app notifications, social media alerts. And I think, and again, I'm pro-technology. It allows us to do this, right? It allows us to inspire, to empower, to entertain. And there's the other side of the coin or the sword where it's driving us to distraction.

54:26You know, with every like, share, comment, cat video, whatever, we're gonna do this dopamine flood. And we wonder why we can't concentrate when we're on doing our screen time with work or just having a conversation with somebody and our mind wanders. And part of it is I feel like our brain has been just distracted and overloaded and it's going all different ways. So that's why we train in limitless chapters on focus and flow. And then besides digital deluge and digital distraction, we have digital deduction. And that's the term I just coined. Basically, I read the study where children, when they're tested, this generation, they're not showing the scores and the same kind of results as previous generations.

55:06In fact, it's lower in their ability to deduce and to rationalize, to apply logic. And the study suggests is because of the technology is doing the thinking for us. Remember like even like GPS, like how would we know to get from here to there? We'd have to use some kind of visual spatial intelligence. But here we're just kind of on autopilot and technology with algorithms, like it'll teach you not how to think, but teach you what to think based on things. And so that's digital deduction. And I feel like it's so important for school not only to teach us what to learn, but how to learn. Not what to think, but how to think ourselves.

55:44And then finally, the last one, as you mentioned, is this one called digital dementia. And that's the equivalent of us physically. If we just took Uber and Lyft just to go five blocks and we didn't walk it, then there's a physical, it's convenient, but it could be crippling to our body. If we rely on taking an elevator just to go to our apartment on the third floor every day, then we lose an opportunity to exercise our muscles. And just think about something simple like, I don't know, phone numbers. How many phone numbers did you used to know growing up? Yeah, so many. Now I don't even know my best friend's phone number.

56:17I couldn't tell you my best friend's phone number by heart hurt cell phone. And you're communicating with that person every single day. Yeah. And so then that's digital dementia. And I have to say, again, I don't want to memorize 500 phone numbers, but it should be concerning we've lost the ability to remember one phone number or a passcode or a PIN number or a seed phrase or, you know, like our hotel room or whatever it happens to be. And so your memory is a muscle. It's use it or lose it, just like the rest of our mind. And again, technology is not good or bad. It's just like fire. Fire is technology.

56:49It could cook your food or it could burn down your home. It's just how it's applied. And I would just say, just like with anything, there's a quote in Limitless that says, life is the C between B and D. Life is C between B and D. B stands for birth. D stands for death. Life C, choice. That our life is a sum total of all the choices we made up to this point. And these difficult times, they can define us. These difficult times can distract us. These difficult times can diminish us. or these difficult times, they actually can develop us. We ultimately decide every single day. And I want to remind people that we always have that ability to decide to just show up for ourselves, right?

57:33Because I think we're all on this journey to reveal and realize our fullest potential. I really do believe there's a version of every single person who's listening to this. There's a version of yourself that you haven't met yet. There's a version of your brain you haven't met yet. There's a version of your business that you haven't met yet. And the goal is we show up every single day until we're introduced. Yeah. And like you said, technology is not good or bad. We just need to evolve with that technology and learn how to learn better. And what a great conversation we had today about building a better brain.

58:03So Jim, the way that we close out our show is I give two questions that I ask all my guests at the end of the show. We do something fun at the end of the year with them. So the first one is what is one actionable thing our young and profitors can do today to become more profiting tomorrow? So I would say one of the most important things you do is to love your brain. And what do I mean by that? Let's say when you reach the age of driving, you were given a car, but this was just like the one car that you had for the rest of your life. How well would you take care of that car? Keep it spotless. I would take it to service.

58:36I would do everything right. And we have this vehicle that we're going through life with, which is our body. And part of our body is our brain. So I would ask everybody the one thing that you could do to be able to do that, have more purpose and profitability is to love your brain. And then just a simple thing you could do is ask yourself, is this good for my brain or is this bad for my brain? You know, is watching this good for my brain or bad for my brain, eating this good for my brain or is bad for my brain? And not that you have to be absolutely perfect, but the goal is progress. And so love your brain because your brain controls everything.

59:08It's your number one wealth building asset. I think that's super smart. A lot of people concentrate on their bodies and they forget about their brain. So I think that's great. All right. What is your secret to profiting in life? And profiting does not have to mean money. So I think if you want your business to grow, your brand to grow, your book sales to grow, your bank account to grow, then your brain has to grow. And I say this because I always wear a brain on my shirt. I'm always seeing on social media pointing to my brain. And I think what you see, you take care of. You see your car, you take care of it.

59:37You see your hair, you take care of it. Your clothes, you take care of. But we don't see the thing that controls everything, which is the human brain. And so I would say that you want to be able to, just like with technology, we hear about, you know, you upgrade your apps, you upgrade your phone, you get to upgrade your software, your computers. But when's the last time we upgraded the most important technology that has created all that other technology, which is the human mind. And so I would say the fastest way to grow, to get that area is you reach and then you rest and then you repeat, right?

1:00:08You stretch, you stabilize, right? You climb in a mountain, you stretch yourself, then you stabilize, and then you stretch some more and then you stabilize. And so I think that would be it, that you learn to earn to return. You learn because the more you learn, the more you earn. And the more you earn, the more you have the ability to return. And I think that return is really important because that sense of contribution, you're training your nervous system, your brain, that there's more than enough. We gave away 100 % of the proceeds to to Limitless, to charity, to build schools everywhere from Ghana to Guatemala, for teachers, to school buildings, to healthcare, clean water for the children, and also Alzheimer's research for women.

1:00:48Because women are twice as likely to experience Alzheimer's than men. And I lost my caregiver, my grandmother to Alzheimer's. So we do it in her memory. But I would say one of the best things you could do, chronic stress shrinks your brain. And one of the best ways to get out to stress is to contribute, you know, is focus on somebody else. And so how can you invest some of your time, your talent, your treasure to making a difference? Because it's nice to make a dollar and I think it's better to make a difference. And so, you know, when you can do both, I think it's remarkable. Be, do, have, and then share.

1:01:21What a great way to end the interview. That was so powerful, Jim. Amazing. Be limitless, everybody.

1:01:32Bye.