100 Objects #18: Hair Relaxer

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1:23Off a busy street in Brooklyn, New York, sits a storefront called Monica's Hair Salon. A salon our producer Priscilla Alabi visited a few weeks ago. I've been going to hair salons like this since I was little. They're places where people come for their hair, but also for advice, gossip, celebrations. Oh, I love us. I just love us so much. A woman pops it. What'd you want? Not for an appointment. Hi. Happy birthday. But to ask for a birthday hug. Well, this young lady, oh God, has been taking care of me since I was like 12. This is Lorraine Samuel Salon. She's been here since 1996. Today, she's about to give a customer a classic salon treatment, one I've been thinking a lot about lately.

2:14What are you doing to your customer's hair right now? I'm giving her a relaxer.

2:21I was nine, maybe 10 years old, the first time a chemical relaxer touched my virgin hair. That's the actual term for unprocessed hair. My natural kinky coils made hair grooming days very challenging. So my mom and I decided to relax my hair to make it more manageable. I was so excited for the possibility of long flowy hair that a comb could easily pass through. So what does it look like, the actual physical object itself? Hmm, kind of like cream cheese, a little bit. It comes in a tub, like usually a plastic tub. It kind of doesn't smell like anything. This one. This one doesn't. But it probably burns the same way though, right?

3:05It does. Yeah. The first time I was preparing to get my hair relaxed, I was instructed very seriously, don't wash or scratch your scalp for at least one week before your appointment, because that would cause burns. In previous salon visits, I'd seen women yowl when the pain got unbearable. I didn't know it then, but I was being initiated into something much bigger than a hairstyle. And it burns towards the end if you leave it in too long. So you're just supposed to end it to the hair shaft and then keep applying it. The creamy crack.

3:46That's the relaxer's nickname, creamy crack, because it's said that relaxing your hair is addictive. Once you start, it's very hard to stop. If you stop, the hair breaks off where the new curly growth meets the already straightened dead hair. You see it? You see it getting straight? Oh yeah, there's no resistance in that hair anymore with the comb. The hair in the back where you started. Wow. You see the difference? Yeah. Today, somewhere between 85 and 95 % of Black women in the United States have used a chemical relaxer at least once in their lifetime. as I did starting at age nine for years.

4:29Fast forward to 2023, while scrolling through Instagram, a targeted ad stopped me cold. If you used chemical hair straightener and were later diagnosed with uterine fibroids, contact our office today. A law firm wants me to join in a class action lawsuit. I had just been diagnosed with fibroids, a condition that disproportionately affects Black women. The new research linking chemical hair relaxer to uterine fibroids may help explain this disparity. There are many ads like this. Did you or a loved one develop cancer after using hair-relaxing or hair-straightening products? If so, you may be able to sue the hair product manufacturer for damages.

5:11Fibroids, uterine cancer, ovarian cancer, all implying that this thing so many Black women use, happening in so many salons across America and even the world could actually be making us sick.

5:34From 99 % Invisible and BBC Studios, this is the history of the United States in 100 Objects. I'm Roman Mars. Today, the Chemical Hair Relaxer, a ubiquitous American product that built black wealth and opened economic doors. But it also taught generations to see their hair as a problem to be solved. And now research is revealing a physical cost. This is a story of how those two truths came to exist at the same time.

6:07Producer Priscilla Alabi has the story.

6:18When I saw the targeted ad soon after my fibroid diagnosis, I wanted answers. How did we get here where so many Black women were doing this to ourselves? My name is Lori L. Tharps, and I am a journalist and the co-author of Hair Story, Untangling the Roots of Black Hair in America. So I reached out to Lori Tharps, a journalist and hair historian who spent the last quarter century asking similar questions about hair. So in your research, what surprised you most about the relationship Black Americans have with their straightening their hair? I think the thing that was the most interesting, and not in a good way, was how early the quest for straightening our hair began as enslaved individuals.

7:10And the fact that that yearning for straight hair as a source of assimilation is still with us. But Lori says starting the story with enslavement is like starting at chapter two. You miss a lot of context. And when you skip top to one, Black people end up looking obsessed, even pathological, about their hair. If you go chapters before arrival, then we know that Black people have always been artistic and creative with hairstyling. There was a rich hairdressing tradition in Africa. That was a part of their culture. Hairstyling was fundamental to showcasing and sharing your identity. You had a hairstyle that connected you to a tribe, to a family, to a people.

8:00It's an ancestral heritage. So when Africans were enslaved and brought to America, their hairdressing traditions transformed. What used to be a way to express yourself that connects you to your people and your identity suddenly became a strategy for survival. Black people were interested in straightening their hair very soon after being kidnapped and brought to the colonies because they were told that their hair was inferior, that it was ugly, that it was more animalistic. We simply wanted to stop being treated like animals. And then hair straightening became a visual way to demonstrate our equality.

8:47So they innovated. They created new techniques and tools from what was available. They had to get creative because they didn't have the tools or materials that they had in Africa. So instead of something like palm oil that was very common in Africa to soften the hair, they would use butter. They turned cornmeal and kerosene into shampoo, baking grease and butter into conditioner. butter knives became crude flat irons. They would wrap the hair in yarn to kind of pull the kinks out. Very inventive, very creative methods. They were so inventive that their techniques became legendary. So sought after that they became the barbers and wig makers of choice for white people.

9:39White people paid for their hands, their skill, their artistry, and that access to wealth, that became a pathway. They were able to make enough money, many of them, to buy themselves out of slavery. Many of the early Black universities and other Black institutions were actually funded or founded by Black barbers. For example, they funded Wilberforce University, one of the first HBCUs owned and operated entirely by African-Americans, built in large part on the earnings from hairdressing. Now, interestingly, though, to be clear, the black barbers at this time were not barbering other black people's hair.

10:26They were barbering white people's hair, which is sadly ironic because they couldn't do their own. I mean, maybe, you know, after hours, but they, you know, they couldn't have a barbershop where they did white clients and black clients because that would never fly. Black folks continue to innovate with their own hair, though. And by the early 1900s, that innovation would turn into full-fledged empires. Let's start with two women, Madam C.J. Walker and Annie Turnbull Malone, the first pioneers in black hair care as an industry. They took the hodgepodge of hair straightening methods floating around and turned them into an actual system.

11:09Madam C.J. Walker and Annie Turnbull Malone became very wealthy by selling the idea of straight hair, but not with chemicals. They used hot combs and worked them through the hair with pomade to get a sleek, straight look. But more importantly, they built an entire industry and economy around Black hair care that didn't exist before. You have to remember that during slavery, Black women were not given time to really pay attention to their hair in terms of like really taking care of it. Madam C.J. Walker and Andy Turnbull Malone were both really good at creating a beauty culture around hair for Black women.

11:54And so it would be like, we're going to wash your hair. We're going to massage your scalp. We're going to straighten your hair. she popularized the system for straightening the hair. And in so doing, Madam C.J. Walker became the first self-made millionaire woman in America, black or white. But the issue with straightening your hair with a hot comb was that the results were temporary. Because once moisture hit the hair, sweat, humidity, rain, it went back to its natural state. But someone was about to find a permanent solution and completely by accident. Garrett Augustus Morgan was a tailor in Cleveland, Ohio in the early 1900s.

12:37He was trying to create a substance that would prevent high-speed machines and needles from destroying material like wool and other animal fur. One day, he tried a particular concoction and he noticed the thick texture of the fur relaxed. It became straight. Next, he tries a solution on his neighbor's dog, which is a little sus, but the dog's fur comes out straight. Morgan then tries a substance on his own hair next, and his hair also becomes straight. And it was like an accidental discovery. He accidentally discovered that if you mix lye and some other things, we could straighten the hair. Lye, spelled L-Y-E, is sodium hydroxide, a caustic chemical that people already knew could straighten hair.

13:28But it was too dangerous, too corrosive to use safely. What Morgan found was a formula that made it possible to use lye on human hair more safely. But it was still risky. And it was men, not women, who first were willing to gamble with the new chemical straightener. Particularly jazz musicians. They wanted that sleek, processed look. They called it the conch. And one of the most iconic lores about this conch look is one featuring the equally iconic Malcolm X when he was a teenager who had just moved to the big city of Boston. And the story that he shares about how important it was for him to look cool, for him to, you know, he had his zoot suit.

14:14He wanted to be, you know, somebody in the streets of Boston. And he had the look, but he said that his nappy red hair, I'm paraphrasing, but his nappy red hair gave him away as being country, not being citified. And having that slicked hair showed that you were truly from the city. And so they told him it was going to burn, but he didn't care. It was worth it for him. You watch the Malcolm X biopic movie with Denzel Washington, that scene where he throws his head in the toilet. In Spike Lee's film about Malcolm X, there's a scene where the water went out just as Malcolm's hair is burning from lye.

14:53He has nowhere to rinse, so he dunks his head into a toilet bowl just as the police burst into the place. Although that scene was a creative liberty Spike Lee took, the scene became a symbol of the lengths that many Black people would go to assimilate. Looking at it now, that scene represents an opportunity, a gap in the market that was waiting to be filled. because someone's going to figure out a way to not only make using life safer, but to make it sellable and accessible. His name is George Johnson, and his innovation will make him one of the most powerful Black entrepreneurs America has ever seen.

15:31I consider him like the Madam C.J. Walker of his era in the Black hair care industry because he literally made a fortune from his hair care products. He was the first person to make a lot of money packaging and creating a whole business around the relaxer. But his first relaxer was actually for men. A barber who was doing these homemade conks came to George Johnson, who was a chemist, and said, hey, can you make some things that I can do quickly and easily? And that's how he came up with his ultrawave product, which was a relaxer for men. He then followed that up with one for women called the Ultrasheen Relaxer.

16:10And I guarantee probably every Black woman of a certain age, kind of Gen X and above, have heard of or had an Ultrasheen relaxer on their head at some point or their mother had or their sister has. George Johnson's products own the market. Unlike the straightening combs with temporary results or the dangerous lye concoctions people were mixing up at home, Ultrasheen was long lasting and safer. And you could buy it at any drugstore. You didn't have to go to the salon to get it done, although you could go to the salon. It just revolutionized and in some ways made hair care for Black people way more efficient and affordable by being able to get that relaxer at your local drugstore and do your hair for yourself.

16:59You could straighten your hair at home. Nobody had to know. That privacy was everything. There has to be mentioned that there was an aspect of shame, if I'm being honest, about the fact that we had to use chemicals to straighten our hair. And by being able to buy your relaxer at the drugstore and do it at home, nobody had to see you going out or going to the salon or anything like that to get it done. George Johnson became a multimillionaire and took the profits from his company and reinvested them back into the Black community. Soul Train, Essence Magazine, platforms where Black culture was presented as vibrant, sophisticated and beautiful, just as it was.

17:46He went even further. Independence Bank in Chicago, the largest Black-owned bank in the country, giving loans to people redlined by white banks, to homeowners, to entrepreneurs. He funded civil rights leaders like Dr. Martin Luther King Jr. and Reverend Jesse Jackson. He employed hundreds of Black and brown workers who couldn't get hired anywhere else because of racial discrimination in corporate America. They got profit share in the company, full health care, an on-site nurse, college tuition paid in full, paid maternity and sick leave, four-day weekends for every holiday. Unheard of in corporate America back then.

18:29By 1964, the Johnson Products Company became the first Black-owned company traded on the American Stock Exchange. But soon, the government started selectively regulating Johnson's products. So it was very interesting in 1975 when the Federal Trade Commission said that Johnson Products had to issue a warning on the outside of the boxes of their relaxers that these products were made with lye, indicating that they could be harmful, right? But the FTC didn't require that all companies that sell hair relaxers have a warning label. In fact, the beauty company Revlon had launched their own relaxer that contained lye, but they weren't immediately required to add a warning label.

19:17And to this day, as far as I know, I could be wrong, but we have never been able to find, my co-author and I, we've never been able to find a reason why Revlon didn't have to put the warning on, even though they also had lye in their products. It took almost two years for the FTC to make Revlon add the warning. Two years where Revlon could market their products as if their lie, L-Y-E, was safer than Johnson's. In those two years, Revlon got a foothold. By the time Revlon was forced to add the warning, the damage was done. Ultra Sheen's market dominance was lost for good. Why were they targeted, but their competition, their white-owned competition was not?

20:08It's a mystery or a conspiracy, but it is widely understood that black-owned hair companies, again, since black people were in the hair business, which we know is pretty much since they were brought to this country, have always reinvested their money into the black community, whether that was in scholarships, whether that was in community centers, Madam C.J. Walker built a theater in Indiana for Black people because they were not allowed in white people's theaters. So when Black-owned hair companies either get taken over or the competition from white companies feels biased in some way, Black people get really angry about that because they know that the Black hair care companies have always kind of, again, helped the Black community.

21:03it's also striking that this is one of the first ways that a black person becomes a millionaire in america it's a product that makes black hair look less like itself embedded in this product is such a strong tension between like you know self-empowerment and then assimilation and it's also the source of wealth and self-improvement for the Black community. It feels kind of messed up. Like, what's that about? It does feel messed up. It feels very messed up. And I think it just speaks to the complexity of being Black in America. I don't have an answer for you. I just can co-sign on the fact that this is incredibly complicated, but it signifies something about the pains and the length that we as Black people will go to to assimilate.

22:00But there was a cost no one told us about. A cost we're only now beginning to understand. That's after the break.

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23:40Hey, Chicagoland. The Wayfair store is in your neighborhood at Edens Plaza and Wilmette. Finally, you can feel the fabric, sit on the sectionals, and even open the refrigerators. Plus, our in-store designers will help you bring it all together with free one-on-one design support for any project on any budget. Yep, we said free. Oh, and did we mention the cafe? So what are you waiting for? Come see all that's in store. Visit the Wayfair store today at Edens Plaza and Wilmette. Wayfair, every style, every home At the same time that George Johnson is having the struggles with the FTC in the 70s, the Black Power movement is taking off.

24:21And hair, of course, becomes central to the movement. During the Black Power movement, Black people decided that straightening their hair hadn't solved any problems. You know, they've been straightening their hairs, starting with Madam C.J. Walker, you know, with straightening combs and now relaxers, whatever it takes in order to play the game. And it hasn't worked. And so the idea with the Afro didn't start with the Afro. It started with something simpler and more radical. I'm not going to straighten my hair anymore. I'm going to use my hair as a form of protest. You will see the difference. You will see that I am a Negro, that I am different.

25:03I'm done making myself small. And what does black hair do? It expands. It grows up. It does not make you small. It makes you a little taller. You know, if you let it out, it will make you taller. It was a way to say, I'm angry, I'm fed up, and I'm not going to make myself small to make white people comfortable anymore.

25:26During the Black Power movement, the politics flipped so hard that there are stories of Black people who had naturally straight hair getting perms to add curls. Not every Black person has hair that will look like an Angela Davis afro. Some people had to go get a perm to make their hair more curly. The idea was, we want this look. I don't even have to say anything. I don't have to lift my fist in the air. I don't have to wear all black. If you see me with that hairstyle, then you understand that I'm part of the movement. I'm ready to fight for my rights.

26:08Black hair was never just hair. It always makes a statement whether or not the wearer means anything by it. In his heyday, the Afro was radical. It was political. It was a statement of defiance. Then the beauty industry capitalized on the afro. They made it profitable, selling wigs, marketing it as beautiful and empowering. And it was. But in making it profitable, they defanged it. It became just another fashion trend. By the 1980s, straight was back. But there were also policies driving that return. For example, in 1981, a Black woman named Renee Rogers worked as a ticketing agent for American Airlines.