All About That Bass

0:00This is 99 % Invisible. I'm Roman Mars.

0:07in the 15 years we've been making this show a lot of podcasts have reached out saying that we in some way inspired their approach to storytelling but to me the podcast that consistently embodies the spirit of 99pi while still infusing their episodes with a thoughtfulness and care that makes everything completely their own is 20 000 hertz imagine 99 invisible but every beautifully crafted story is about sound. Every once in a while I hear an episode of 20 ,000 Hertz, and it's such a definitive statement on a subject that I think, I just have to share this. And that's what I have for you today. This is the story of the Roland TR-808 drum machine.

0:46Before they were all over popular music, drum machines had a humble origin. They were originally built into home organs, with chintzy sounds that plunked along to preset rhythms like the cha-cha and the Foxtrot and the Waltz. But the earth-shaking 808 changed everything, and its seismic waves spread out far beyond music that had an electronic backing beat. It introduced an addictive low-end rumble, and pop music was never the same.

1:18You're listening to 20 ,000 Hertz. I'm Dallas Taylor. Whenever I listen to vintage music, one of the first things that I notice is a lack of bass. For example, in 1912, the top song in America was The Haunting Melody by Al Jolson. Tell me, have you ever heard this melody? Since this was recorded with a full orchestra, there's almost certainly a double bass in there. But you'd never know it from the record.

1:5520 years later, things were not much better. Here's a Louis Armstrong track from the early 30s. In this one, the double bass is just barely audible.

2:13In the 1950s, the bass started becoming a bit more noticeable. In Bill Haley's Rock Around the Clock, you can definitely hear what the bassist is playing, though it's still pretty quiet.

2:31A decade later, bass guitars were much more common, but the recordings were still pretty thin. In this Rolling Stones track, the bass guitar and kick drum just aren't very present.

2:53Now, it's not that people back then didn't care about bass. The microphones they had just weren't very good at capturing those frequencies. And even if they could, the speakers and headphones that people had just couldn't reproduce those low-pitched sounds. But in the 60s and 70s, a few different companies released microphones that were much more sensitive to low frequencies. At the same time, people started investing in stereo systems that could blow those old 50s radios out of the water. The result was an explosion of bass-heavy music, from rock classics like Dazed and Confused

3:37to disco hits like Le Freak. All that pressure, got you down Has your head spinning all around But as bassy as that is, it's nowhere near the booming, sub-rattling tones we hear today. Now they always say congratulations Worked so hard, forgot how to vacation They ain't never had the dedication To unlock a sound like that, musicians would need something truly revolutionary. It was a little device that came out in the early 80s and went on to transform the sound of popular music. The 808 Drum Machine.

4:23The 808 is everywhere. You may or may not know it by name, but you've definitely heard it before.

4:54I laugh because if I listen to the radio for an hour, there's not one record that you hear that's not an 808. That's DJ Jazzy Jeff. He's a world-renowned DJ, producer, and hip-hop icon. Famously, he was Will Smith's partner back in his Fresh Prince days.

5:21We were seeking out what we heard on the early hip-hop records and the machines that they used, and there was nothing that was more distinctive and more sought-after than an 808.

5:36The Roland TR-808 is a drum machine. That's Paul McCabe from Roland, the company that created the 808. When they first released it back in the early 80s, drum machines weren't exactly sought after. For 20 or 30 years, they had mostly been used in the home. We have to remember, in the 70s, the 60s, the 50s, music being played in the home was still a very popular thing, and television hadn't taken over the living room quite yet. So families would often gather around and they would play music. People would play music as a pastime. A high percentage of the population was playing music.

6:17And though families were hanging out in the living room playing music, they typically didn't have a drum kit laying around. They might have a guitar, maybe a piano, or an organ. As you can imagine, people wanted a rhythmic instrument that wasn't as big or loud as a live drum kit. If you see photos of some of the earliest drum machines, in fact, you'll even see drum machines that are designed to sit on top of an organ where the music rust would normally be. So, particularly the earliest drum machines were really working to try and recreate the sound of a small acoustic drum kit. And so there would be a kick drum and a snare drum and cymbals and tom-toms.

7:04For years, drum machines were used casually, and professional musicians mostly ignored them. But in time, musicians did start to find uses for drum machines. By the early 70s, many songwriters would program a drum beat and then write to it. Now, most of the time, this drum machine would get replaced by a live drummer. But not always. One of the first recordings to include a drum machine was Family Affair by Sly and the Family Stone. It's a family affair. It's a family affair. Around the same time, early versions of electronic music were starting to go mainstream.

7:49This is The Robots by Kraftwerk. Kraftwerk is a four-piece band out of Dusseldorf, Germany. They would be one of the founding fathers of techno. For Kraftwerk, drum machines were a perfect complement to their precise, synthesized bass lines. By the late 70s, drum machines were finally gaining traction. They started to become used more in live performance, in a situation where either an acoustic drummer wasn't available or to enhance a rhythm section, and then they started to appear in recordings. At the time, one of the most popular drum machines was the Roland CR78, which was a predecessor to the 808.

8:29Here it is in Blondie's Heart of Glass.

8:40And here's the CR78 in Phil Collins' In the Air Tonight.

8:54These songs inspired early demand for a stage-ready drum machine, so Roland got to work on a new model. They wanted to build a machine that was portable, flexible, and durable. 11C's a TR-808. It almost looks military in its design. It's kind of a drab, all of color. And there's a reason why TR-808s are still being used today, because you could drive a truck over them, and probably many of them would still work. That was kind of what was in our mind at the time. Where it went to, needless to say, is someplace quite different. Over the centuries, there have been a few instruments that changed music forever.

9:35The piano revolutionized classical music.

9:41Electric guitars defined rock and roll.

9:47And the 808 transformed hip-hop and electronic music. When we think about the sound of the 808, we think of it in terms of its influence on hip-hop and R &B. And, you know, when we think of hip-hop, of course, we start with Africa, Barbada, and Planet Rock.

10:06It's this otherworldly mash-up of this kind of East Coast New York sound with Kraftwerk.

10:18Like a lot of musicians at the time, DJ Jazzy Jeff heard Planet Rock and was captivated by the drum sounds. We emulated whatever we heard. So, you know, when Planet Rock came out, it was kind of like, I need that machine. There was no drum machine that had a kick drum that sounded like that, that had a snare that sounded like that, that had a Christmas to the hi-hats like an 808. So it was definitely sought after so that you could kind of make these records. Once these DJs got their hands on the 808, they started expanding on its possibilities.

10:59There was a record Funkbox Party by Mastodon Committee, and he was a DJ that was very, very good on an 808. Musicians were experimenting. Here's Egyptian Lover over on the West Coast.

11:17And here's some 808 electrofunk from a group called the SOS Band.

11:31Here's Indian musician Chiranjit Singh using an 808 on his album Tin Ragas to a disco beat.

11:45And here's Marvin Gaye's more minimalist use of the 808. And when I get that feeling, I want sensual healing. Sensual healing.

12:02As the 808 took off, it wasn't clear if this sound had any staying power. It could just be a flash in the pan that would be replaced by the next big thing. There was all these moments that were happening, these musical moments that were very serendipitous in the early 80s that, you know, if they'd gone left instead of right, if this guy did this on a Tuesday instead of a Wednesday, we probably wouldn't be talking about the 808 in this context today. It was literally that kind of magical.

12:35A huge factor in that magic had to do with the 808's bass drum sound, and a little knob for controlling it, labeled decay. That one tiny knob allowed musicians to push the bass in their music farther than they ever had before, and it created a sound that still dominates to this day. That's coming up after the break.

13:03We're back with more 808 from 20 ,000 Hz on 99 % Invisible. That's all the numbers I've got for you.

13:13When drum machines were first developed, they were meant to replace live drummers. So the goal was to sound like a real drum kit using artificial sounds. The Roland 808 was designed with the same idea in mind. Even when we got to the TR-808, the technology was designed to recreate an acoustic drum kit. The 808 was released in 1980, and at first, it wasn't a big hit. For one thing, it cost$1 ,200, which is about$4 ,600 in today's money. And soon after it came out, the 808 got some tough competition. Right about that same time, 1981, the first drum machine that used recorded sound clips or samples came into being.

13:59This new generation of drum machines could play real recorded drum sounds. Once they hit the scene, they made synthesized drum machines like the 808 sound dated. To me, this is very Nintendo and Atari-ish. here's my computer version of what I think a drum kit is supposed to sound. And it doesn't sound anything like a drummer or a drum set at all. At the time, an Atari video gamey drum sound just wasn't what people wanted on their records. But after a couple years of mediocre sales, the 808 started showing up in pawn shops for a fraction of the price.

14:45I ended up getting mine from a pawn shop because you couldn't really walk into a store and see an 808. Musicians started picking them up because it was a piece of equipment they could actually afford. Recording studios often had one on a shelf collecting dust or somebody's friend might lend them one for a live show. But the jury was still out on whether the 808 was anything more than a cheap machine that couldn't play real drum sounds. The 808 was really facing quite an uphill battle to gain any kind of acceptance. But in a kind of one of these classic your strength is your weakness paradoxes, where the strength of the drum machines that were based on recordings of actual drum sounds was that at first glance they sounded more natural.

15:26On the other hand, certainly with the technology available at that time, you couldn't really adjust the sound that much. We were used to having a drum machine that you were stuck with basically the sound that came out of it. There wasn't too much manipulation that you can do. So to have this machine that you can take the snappiness out of the snare, and you can add more boom into the kick,

15:53this one machine could sound a hundred different ways.

16:00The 808 may have sounded artificial, but those video gamey tones were highly adjustable. and that ended up being the key to its success. And so with that in mind, you look and you've got these 11 sounds. Here's the kick. Snare. Closed hi-hat. Open hi-hat. Crash cymbal. Toms. Hand clap. Rim shot. Cowbell. You always got to have more cowbell. And finally, clave. When you start getting into the clav and the cowbell, those were two very distinctive sounds that if you put them on anything, you knew they came from an 808. But there was one sound on the 808 that changed music forever, the bass drum, also known as the kick.

16:55There was a point in time that I felt like people were afraid of kick drums. You couldn't have the kick drum too loud. You couldn't have it too boomy.

17:08Here's Scorpio by Grandmaster Flash and the Furious Five. You can hear that the kick drum is relatively low in the mix.

17:18Someone had the heart to put an 808 kick drum that it was round and it was boomy and it felt really good. Here's Planet Patrol with a rounder, louder kick drum.