In short
“Risk: The Hidden Ones” (Bank of Dad BOD026) explains five less-obvious money risks: inflation risk (cash loses buying power), inertia risk (doing nothing with pensions/investing), opportunity cost risk (what you give up by choosing one option), lifestyle inflation risk (spending more as income rises), and behavioural risk (emotional, psychology-driven decisions).
Key claims
plan for inflation (example: £40k/year at 60 may need ~£100k–£120k/year by age 95); starting investing earlier can massively increase outcomes (example: £200/month from 20 to 65 at 7% becomes ~£551k vs ~£280k if starting at 30); avoid drifting—be intentional.
Notable examples
saving for big purchases 3–5 years ahead can be short if inflation isn’t considered; a “superstar” fund manager investment went against the host’s own principles and lost money.
Guests
none—hosts are Kate and her dad Pete.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOKate's Health Update
0:45 to 3:28
Discussion about Kate's recent health issues and experiences in the hospital.
“Well, I did see you bent over the arm of the sofa.”
House Buying Challenges
3:28 to 3:59
Kate and Pete discuss the complexities involved in buying a house.
“A lot of paperwork you've had to give my lawyers.”
Series on Risk Introduction
3:59 to 4:31
Introduction to the episode's focus on hidden risks in finance.
“As long as I have a house, it's all I can ask for.”
Wanky Word of the Week: Behavioral Economics
4:31 to 5:10
Explanation of behavioral economics and its relevance to financial decisions.
“It feels like a long time since we've done this.”
Understanding Inflation Risk
5:10 to 12:39
In-depth discussion on inflation risk and its impact on financial planning.
“So this is the science, you sometimes call it behavioural finance.”
Inertia Risk Explained
12:39 to 14:00
Exploration of inertia risk in financial decision-making and its consequences.
“So cash is risky insofar as its buying power reduces.”
Introduction to Financial Risks
14:00 to 14:28
Learn about the importance of not holding cash to avoid inflation risk.
“And to avoid inflation risk, don't just hold everything in cash.”
Understanding Inertia Risk
14:28 to 18:02
Discover how doing nothing about your finances can lead to poor decisions.
“Or to do the same as you're already doing.”
The Impact of Starting Early
18:02 to 19:31
Explore the significant advantages of starting to invest early in life.
“But starting early makes a huge, huge difference.”
Overcoming Fear of Investment
19:31 to 21:05
Understand the risks of not starting to invest due to fear of making mistakes.
“If someone is sat listening to this, watching this, scared to make a decision, and that's why they're, you know, falling victim to inertia risk, they're just scared to make a wrong choice.”
Show all 19 chapters
Explaining Opportunity Cost Risk
21:05 to 22:51
Learn about opportunity cost and its implications in financial decisions.
“Okay, the third one is opportunity cost risk.”
Intentional Spending Choices
22:51 to 24:48
Discuss how every spending choice involves a trade-off and the importance of making intentional financial decisions.
“I've got 100 quid a month extra, I'm just going to have another two takeaways a month.”
Lifestyle Inflation Risk
24:48 to 28:00
Examine how lifestyle inflation can erode financial stability and the need for budgeting.
“nuance is important you've got the live like a monk put everything you can into your pensions and your investments.”
The Hidden Costs of Lifestyle Inflation
28:00 to 30:08
Learn how lifestyle inflation sneaks up on earners and affects budgeting.
“I would just have everything I need and I'd have hundreds of pounds left over at the end of the month.”
Understanding Behavioral Risks in Finance
30:08 to 31:26
Explore how emotions influence financial decision-making and behaviors.
“So how can someone enjoy their money without falling into inflation traps?”
The Role of Psychology in Money Management
31:26 to 34:28
Discuss the balance between math and psychology in successful finance management.
“Because money decisions are nothing really to do with intellect.”
Personal Financial Mistakes and Lessons Learned
34:28 to 37:28
Hear a personal story about a financial mistake driven by emotional decisions.
“just explain why you clarified yourself as a planner?”
Opportunity Cost and Lifestyle Creep
37:28 to 39:29
Learn about opportunity cost and how to avoid lifestyle creep after pay raises.
“yeah yeah we're all well we're all human right yeah alright Right, do you want to test me to see if I've got it?”
Engaging with the Audience and Upcoming Topics
39:29 to 41:11
The hosts engage with listeners while previewing future content and interactions.
“These sort of almost difficult to see risks and traps, they can be avoided by being what?”
Transcript
Automatic transcript. May contain errors.0:00Pete:There's plenty of people listening to this and not suddenly go, right, immediately. I must go and do my pension. No, exactly, right? Oh, God, no. There is no bad. I mean, you know, maybe like heroin. That's not a smart use of money. No. You know, or, you know, trafficking people. As long as it's like no judgment, but I do judge you if you traffic people. Hi, and welcome to the Bank of Dad podcast. I'm Kate, and this is my dad, Pete. Hello. And we're here to teach you the money lessons we were never taught at school. There's no judgment, no jargon, just real talk about how to handle your money.
0:33Pete:Feels like a while since we've done this. Yeah, how are you doing? Yeah, I'm all right now. I had a kidney stone. Yeah. The most painful experience of my life. I mean, you saw me, not quite at my worst, but not far off. Well, I did see you bent over the arm of the sofa. Burying my head in the sofa so as not to scream too loudly. Yeah, it wasn't good. And you're not someone who, like, you're not a man flu kind of guy. You're not someone who, do you know what I mean? It's too much to do. I can't sort of lean into every illness because, oh, great, really enjoy the time off. It's too much to do. You know, it showed just how poorly and how just in pain you were, but you had a brief hospital stint.
1:10Pete:Yeah, I mean, 11 hours in A &E, 13 hours waiting for a bed after the 11 hours, and then an overnight stay with, you know, three guys, three elderly guys, all with willy problems. Sure, sure. Because it was that ward. It was a urology ward. Yeah, it wasn't a restful night's sleep. The guy next to me, bless him, obviously. Bless him, really lost his marbles in him. Yeah, it must be dementia. He was demanding at two in the morning to speak to somebody very senior from the cabinet. What did he say immediately after that? I'm not sure I could say it. What was it? Where's that nice piece of ass? We have a whole sexual wanky word of the week.
1:48I reckon you can go over that.
1:50Pete:Well, that's true. We're just like, oh, God. It was comical, but also very unpleasant at two in the morning. makes you wonder if anyway either way so you've had so you're catching up on sleep from that because that was only we're filming on Tuesday that was only Friday Saturday that you were in hospital yeah yeah you've just been to see Charlie Puth ah yeah it was great long weekend for you though yeah up and back in Birmingham back went up on Friday on the trains um which was fine it was a packed train but thankfully we had booked seats and you get on at the end and we get on in Penzance so there's literally nobody like you just there's nobody else on the train but our train was cancelled on the Sunday so we had to find the one enterprise that was open on Sunday in Birmingham and we're hiring a car to get down but never mind it was just your train that was cancelled it was literally at the time that we decided to go and rent the car every train that going to Penzance was gone yeah that's not correct one came back after we were already in the car but yeah by that point we'd committed to a car but we're all alright now we are we're a little bit weary a little bit jaded the aircon is working though so that's good.
2:55Yeah, we praise the Lord for that. House update, nothing much has happened.
3:00Pete:I was literally just going to ask you that. Oh, were you? Yeah, no, it's taken a while. Part of the complexity is, of course, this joint borrower sole proprietor thing. Because you're on the mortgage, which therefore means we need to prove your affordability, but Dad doesn't just get a wage. Well, no, exactly. You own two companies, and one of them's got a holding company of that, and it's a bit complicated. Yeah. You know, it sounds... We're not talking rooting profits via the Cayman Islands or anything. It's all legit. No, like it's not sketch. It's just unusual, I guess. Yeah, unusual. And there's sort of...
3:32A lot of paperwork you've had to give my lawyers.
3:34Pete:And there's sort of like, you know, it's like the battery farming underwriters of Barclays, you know. Yeah. They're just like, oh, it's non-standard. We'll just set that aside for a fortnight while we decide what we're going to do with it. Yeah, but I have had a survey. House is good. A very common thing in Cornwall is for it to be built on a mine shaft. Mine isn't. Yeah, that's good. That's always a win. Yeah, yeah. But yeah, so all is ticking along slowly, but steadily. That's fine. As long as I have a house, it's all I can ask for. Right. What are we talking about? This week, we are continuing with our series on risk.
4:07This is episode two of three. The first episode, we talked about the risks that we know. The common ones, the ones you can expect when it comes to investing and money. This one are the hidden risks.
4:18Pete:Yeah, the less obvious ones. We talked about the obvious ones last time. Yeah, and some of these were ones that I didn't know about until I started researching and writing the episode. So they're not the ones that first come to mind. Nope. But as always, before any of that, it's time for... Wanky Word of the Week. It's time for Wanky Word of the Week. There we go. Do you know what? I've missed that. I know. It feels like a long time since we've done this. It has, because we had quite a few... Four episodes in hand, and now we're recording this on Tuesday for release on Thursday. Can't wait for my day of editing tomorrow.
4:51and making thumbnails and making content. That's basically my thing. Yeah, pressure's on.
4:55Pete:Right, okay, so what is this week's Wanky Word of the Week? A particularly wanky word. Behavioural economics. Sounds like it shouldn't make sense that at all, does it? Behavioural is a great word to say. Try saying it five times fast. Behavioural economics. So this is the science, you sometimes call it behavioural finance. Oh, so it's like a legit term. Oh, yeah, 100%. In fact, it's the subject of Nobel Prize winning research. It is, and I will doubtless butcher this sort of definition, but it's essentially the study of the impact of human behavior on financial outcomes. Or to spin it around, how we are affected by money and what we do.
5:39And therefore what we do in response.
5:41Pete:Yeah, exactly. Money is not a sort of, it's neither benign nor malignant. It doesn't sort of impose a force. It just is. But we give it so much weight. I mean, it's really important, right? You know, we need it to eat and stuff. Society gives it weight. Our modern world gives it weight. Yeah. I mean, it's always had weight. Obviously, there's always been poverty and, you know, like wealth. Divide? Divide, you know, the sort of inequality. Yeah. There's always been that. It's arguably worse than it's ever been. now and obviously if you have money that's one set of problems but nobody's crying for those people.
6:18Pete:If you don't have it it's a whole different set of problems and but for most of us who are sort of somewhere in the middle we're not sort of multi-millionaires we're not completely... We're getting by. ...either. You know we have to face money decisions every day and the way we make those decisions and the way we react when something happens uh is a really important thing to just sort of be aware of but i mean honestly you could study this for 40 years and you still barely scratch the surface because humans are complicated yeah i probably won't know well no well you probably will but not sort of specifically you just know it would be an interesting thing to read to have a peruse i shan't be dedicating my life to it i'm gonna do a phd in it no i didn't even finish my degree.
7:05So I don't think I'll be getting a PhD.
7:07Pete:So that's behavioural economics. We try to link the Wanky Word of the Week to the episode and that will apply to this and probably next week as well. Yeah, especially next week. Okay. So the first risk that we are going to be talking... We've got five. Yeah. Is it five? Yeah. Okay. So the first risk of the five that we're going to be talking about today is inflation risk. Yeah. So let's just stop what is it so inflation i think we've talked about uh briefly before yeah inflation is is the fact that prices rise generally speaking so you know what why what what physically makes them rise this is we're gonna scrape the barrel of my economic understanding here um because like can't we all just say let's just agree bread 59p and just be like chill with that Well, yeah, and everybody burnt just like forever.
7:57Yeah. Well, so that's sort of okay, right?
8:04Pete:But then if, you know, we had a really bad harvest of wheat, and so there were fewer bread loaves around, they'd sell out very quickly, and, you know, there would be presumably sort of hunger and all that sort of stuff. whereas the system that we work in which we can just call capitalism far from perfect but the system we work in is basically about value exchange so you have something i want i'm prepared to pay you know i have something you want money yeah or you know back in the days of the barter economy you had a cow i had my eyes on i had a nice pair of boots that you wanted and so we swapped.
8:47Pete:Whereas now it's like, you're a lawyer, I need a conveyancing. So you've got a skill, I've got money to pay you for it. But essentially, it's about value exchange. And value is always in the eye of the buyer. And so it's like, well, actually, I might want like a ton of bread, I've got a load of money, I'm prepared to actually secure that bread for 69p a loaf instead of 59. Because I want that. And I want to make sure that I have it versus everybody else. And so there's supply and demand, there's a million factors. but we just need to sort of accept that inflation is a fact of a capitalist system.
9:18Right. Cool. Well, because...
9:20Pete:There are a million factors. That's the problem. Yeah, I'm sure. Because it's probably naive. Well, it is naive. Just be like, why can't we all agree that it's this much? Because, you know, it's like when I talk to people about their first house they bought and they're in their 60s now, and they're like, oh, I bought it for seven grand. Yeah, I know. But of course, seven grand might have been two and a half times their annual income at the time. Yeah, but two and a half times. Yes, I know that's a different thing again, but yes. My house is currently more than two and a half times my income. Yeah, but do you know what I mean?
9:49Pete:Anyway, I could go on. We're diverting because I'm getting angry. So inflation itself is the fact that prices rise. When we're talking about inflation risk, it's almost the kind of not taking that seriously and not factoring it in. Okay. This is particularly important for most of our clients at my practice. at Jackson's and Penzance, but for those of us who are working, we've put it in the sort of not very obvious risks because you tend not to see it. Prices rise, but generally so do incomes, generally. There's lots of generalizations here. And so you think, well, okay, my loaf of bread's a little bit more expensive.
10:31Pete:But I did get a pay rise. But I've earned a little bit more. I've got a pay rise, and so it kind of broadly meets. So that's kind of what it is. The risk is that we don't take it seriously because inflation is a killer over a long term. Okay, so can money lose value even if the number in the bank stays the same? Yes, that's exactly it. Now, but over time, right? Yeah, so it's like the buying power, like my house being, okay, well, it's just on the mark. I've bought it for$192. Yes. If I'd had that, I mean, obviously I'm not buying it cash in hand, but let's say I had the$192 ,000 in the bank now, that can buy my house.
11:05In 10 years' time, it won't.
11:07Pete:No, you'll buy maybe two-thirds of that house. So therefore the amount has stayed the same, but how much it can buy has gone down. Yes, so its buying power has reduced. So it's like, yes, the number is the same, but what it can get you is less. That's essentially inflation. So therefore, would you say cash is riskier than people think? Holding money in cash in the bank. Yeah. Yeah, not physical cash. Yes, over any time period. Yeah, you need to have some in the bank. Yeah, so I mean your house is not going to go up in price massively in the next four months, say. or neither is the cost of like a cinema ticket or, you know, even like a car probably isn't going to increase massively in the very short term.
11:43Pete:But over periods of years or even worse, decades, then inflation just can make the numbers like crazy money. So we, as you know, when we are planning for a retired client, let's say they're 60, so they want to retire a little bit early. We always plan to 100 and they say, well, okay, we want to spend 40 grand a year in retirement. I'm like, cool, right. Okay, so 40 grand a year now at age 60. By the time you're 95, 40 grand a year, in order to buy the same stuff as 40 grand a year now, you'll probably need 120 or 100 ,000 quid a year. Wow. I mean, it's bonkers numbers, mad numbers. I presume that's erring on the side of caution as well.
12:19Pete:Well, yes. For planning. Yeah, so we assume sort of 3 % inflation across the board. That's mad. It's not a high rate of inflation. No. So that's okay as long as their money performs ahead of inflation. So if we set inflation at 3%, we really want their investments to be growing at four or five. Yeah, sure. Which is why they need to be investing rather than holding it in cash. Exactly, right. So cash is risky insofar as its buying power reduces. So how would a teenager, young person notice inflation? Well, to be honest, they probably won't. But occasionally I might see people say, right, okay, I'm saving for something big.
12:57Pete:Whether it is a house deposit or like a car or something like that, like a big purchase. A big holiday. It's like a wedding even. Yeah. Right? And you say, well, okay, we're thinking sort of three, four, five years time. And they assume that it'll cost the same now. As it will. It'll cost the same in five years time as it does now. And chances are, it probably won't. Five years, you know, it could have increased in cost by 20 % potentially. And so the last thing you want is to save based on what you assume it's going to cost you now. get three, four, five years down the line and be five grand short.
13:35Yeah, that sucks. You haven't saved enough. Right.
13:37Pete:So that's, but to be honest, this side of retirement, for most of us, we don't feel inflation every day. We tend to feel the short-term fluctuations, things like petrol prices. Those are not necessarily inflationary. They're based on other, but we talk about the cost of living. Cost of living essentially is inflation. The rise in the cost of living is due to inflation and some other factors like an orange baby in the White House. Amongst others. So, okay. So that makes sense. Makes sense. And to avoid inflation risk, don't just hold everything in cash. Don't just hold everything in cash. Anything that you're going to use to buy stuff for three, four, five years out, you should invest, really.
14:18Got it. Right. Risk number two. Okay. Inertia risk.
14:23Pete:Yep. Inertia means to not do anything, to do nothing, or to stay still. Or to do the same as you're already doing. Okay, so to do as you're doing or to stay still kind of thing. Is doing nothing or, you know, therefore like just remaining as you are, a financial decision? Yes. Yeah. Yeah, if you choose not to decide to do something, you still have made a choice. Yeah, so if you choose to leave your pension in the scheme that it's already in. Didn't expect me to get a rush lyric in, did you? If you choose not to decide, you still have made a choice. If you choose not to decide, you still have made a choice.
14:59I wouldn't have known that's a rush.
15:01Pete:I know. Some might, but probably not, let's face it. Not this audience. Probably not. Well, maybe. There may be some secret rush fans. Yeah, you never know. So, yes, doing nothing, I think, is... It's not... We talk about being intentional. Yeah, it's not being intentional. Just let it be. No, it's a sort of... McCartney reference, Beatles reference. Yeah, I win. So, yeah, it's not intentional. or it's being passive about your financial future, and that's not ever what we talk about. So inertia, the problem is it's easy to do nothing. It's head in the sand. Ah, it'll be all right. Especially when we're young.
15:37Yeah, of course. Oh, I'll do it again. I'll do it later. I'm only in my 20s. I'll start when I'm 30.
15:41Pete:Before you know it, your 20s have gone. Which leads me into how much of a difference does starting earlier really make? And we did, I know we talked about this. Was it in our investing series? Yeah, it might have been. I can't remember. The numbers are stark, right? So the differences are massive. And when investing, time is your friend because compounding the sort of snowball increase of the value of your money takes a while to get going, right? So if you were, for example, and I realize this is somewhat unlikely, let's say at 20 years old, you could save 200 quid a month, right? Let's just say you didn't go to university and you were doing some work and you were still living at home.
16:18Pete:So your costs are relatively low, yeah. Yeah, yeah. And you got, say, a 7 % investment return, right? Do you want to just define what that means? Your money grows by 7 % a year. Cool. So it's invested and it increases in value by 7 % every year. So if you start at 20 and you invest for 45 years to 65, which is like a ludicrous time scale. So 200 a month, age 20 to age 65. For 45 years, right? And it maintains 200 a month the whole time. Yeah, and you never shift that, right? It's just 200 quid a month. The total amount invested will be 108 ,000 pounds. your£200 a month would add up to£108 ,000.
16:55Right?
Read the full transcript
16:56Pete:And so that, with a 7 % investment return, would turn into£551 ,000. So you'd 5x your money pretty much. What? You'll have saved£108 ,000. Your£200 a month would have added up. But it will actually be... But it will be worth£551 ,000. So five times pretty much what you put aside. If you start at 30, you're still young, 10 years later. So now you're only saving for 35 years. Only, but yeah. Yeah. So instead of your£200 a month would add up to£84 ,000. Yeah, makes sense. And the value of it would be£280. Wow. So basically two and a half times. Sorry, no, that's utter nonsense. Three and a half times.
17:38Three and a half times.
17:39Pete:Instead of 5xing your money, it'd be three and a half times. Just in those 10 years. Just in 10 years. So you'd be£266 ,000 worse off. Wow. Wow. So start as early as you can. Even if it's just 50 quid a month, it's money. So in the context of inertia, it's easy to say, well, come on, I'm young. I'm just going to blow it and have a great time. I'm sort of down with that. You are only young ones. And again, we often talk about things not needing to be either or. You can kind of cut the difference. Yeah, it's finding a balance for sure. But starting early makes a huge, huge difference. What is the stat you've said before where it's like 50 % of the money you live off in retirement is made in your 20s or something like that?
18:19Pete:The value of your retirement, roughly half of it is, you know, is built by the money that you saved in your 20s because, that's a huge generalisation, but because it's had the longest a compound to build. That is incredible. All right, so, why do you think people do delay it? Young people. Do you think it's... Well, yeah, I mean, they might never have heard that, but I'm sure plenty of people listening to this and not suddenly go, right, immediately. I must go and do my pension. No, exactly, right? So why don't people do it? It's uber-duber boring. Well, it can be. You know, not everybody thinks so.
18:53Pete:But yes, obviously, there are a million calls on your time and resources. And some of them are a lot more fun. Many of them are a lot more fun than putting money into a pension that you can't access for another 30 years. Do you think the fact that it feels like you're locking money away, that it'll never come back? Yeah. Well, that's only for pensions. If you've got ISIS and things, you can. You can get it. But yeah, I'm sure that's a factor. I mean, it just makes sense that it is. And there's also lots of misinformation. Sure. You know, don't put that money away. The stock market is a gambling den.
19:24Pete:Pensions aren't worth the paper they're written on. These are the sort of things that get bandied around all the time, but usually by people who have either had a very bad experience, but usually out of ignorance. Yeah. So there's lots of reasons why. Do your own research. Make your own decision. Yeah. Which leads me on to my next one. Okay. If someone is sat listening to this, watching this, scared to make a decision, and that's why they're, you know, falling victim to inertia risk, they're just scared to make a wrong choice. Like Cam said in the Q &A how he was really scared to get started investing, wasn't he?
19:55Anyway, we seem to know that he's gone and done it, which is fantastic. But if someone is scared to make that kind of small mistake, what's worse, making a small mistake or never getting started?
20:07Pete:Never getting started. I think the best thing you can do is start small. Yeah. You just need, because you think, okay, if I put, say, 25, 50 quid a month away, we'd need to define what mistake is as well. It's actually hard to make, particularly early on, it's hard to make big, irreversible mistakes. Certainly not irreversible mistakes, yeah. And there's a lot of learning that you can do where there's less risk involved. So if you're in an investment decision which ends up not paying off, and you've got a mortgage and two kids, that's a much higher risk issue potentially than if you're young, free and single still living at home.
20:45Pete:So I think better to try and learn from some maybe missteps. That's because mistakes feels too strong. Yeah, it does really because it's hard to make too many mistakes. Yeah. And as Cam can attest, because he was obviously really, really nervous to get that started and he did it in about three clicks and he was like, I can't believe it took me so long, but he did it and that's all that matters. So, well done, Cam. Yeah, good job, Cam. Okay, the third one is opportunity cost risk. Now, this is the first one that I hadn't heard of before. Should have put this one in my keyword of the week, really.
21:16Pete:Opportunity cost risk. Yeah, sounds very much. So, what is it? Well, opportunity cost is if you make one decision versus another. Let's say you've got two choices. Yeah. If you choose option A, what is the cost of not choosing option B? Here's an example. Thank you. You've got that before me. Let's say you receive a nice little inheritance from your Auntie Mabel and it's 20 ,000 quid and you need a car. Are you telling me something? Have we got a secret Auntie Mabel? No. No, I know there's no money coming. All right. So let's say you've got 20 ,000 quid and you need a car. Yeah. You can buy a car for that 20 ,000.
21:50Yeah.
21:50Pete:Or you can invest it. Now that is a binary choice, right? Of course, you could buy a car for 5 ,000 and invest 15 or the other way around. But let's say in this hypothetical situation, you have to buy it for 20 grand. So you buy the car. Yeah. you've got a car, you can now get to work and all that sort of stuff. That's one thing. But you don't have an investment. Had you invested that£20 ,000 for X number of years at whatever percentage rate return, that£20 ,000 is almost certainly going to be six figures. And so in buying the car, you could argue that you've lost out on a very large amount of money.
22:23I think opportunity cost is a stupid name then. Should be like missed opportunity cost. Because when you say opportunity cost, I'm like, ooh.
22:31Pete:I know, opportunity sounds positive. Exactly. So that is a stupid name, finance people. You suck. You don't, I'm just being facetious. The fact is, there is an element of choosing one thing over another. You could always, you know, I mean, 20 grand on a car is actually quite a big thing. You could just say, well, actually, I look at my budget, I've got 100 quid a month extra, I'm just going to have another two takeaways a month. but in so doing you're giving up whatever that 100 quid a month could buy you if you put it into your pension right say and that let me just make it very clear that's all right yeah but you it's your freaking money right but the point is to be intentional about it and you say look okay actually why don't i have one extra takeaway and put 50 quid a month into my pension yeah whatever The effort is just make the conscious choice.
23:25Pete:Yeah, it's so important. It actually speaks to the next risk, this, actually, but we'll get to that rather than jump ahead. So are you saying that by every time I spend money, I'm giving something else up? I think about definition, because you could always spend it on something else. Yeah. You know, it's spending versus using. But it's not saying that the thing that you choose to do is bad. Oh, God, no. There is no bad. I mean, you know, maybe like heroin. That's not a smart use of money. No. You know, or, you know, trafficking people. It's hard to be like no judgment, but I do judge you if you traffic people.
24:00Pete:Yeah, do you know what I mean? Obviously, but for most... Strange choice, for example. You know, but so I think there's always choice. Yeah. You know, it's not on camera, but you're sitting next to two keyboards, which are a great joy to me. But I mean, that money could have gone into my pension, but I chose not to. Or to me. That didn't even enter my head. but you know so me and my sister and so I chose I chose to buy them for my own pleasure rather than put money into my pension yeah and that's fine because it was an active choice it was an active choice that's being intentional that's the point and you know life is really too freaking short it is short not to give yourself some joys definitely but just make sure the joys don't impact you negatively down the road as with all things in life nuance is important you've got the live like a monk put everything you can into your pensions and your investments.
24:53Pete:There's no joy in that. But then you're not going to want to live like, spend it all. No, no, you'll have too much in there. Exactly. The flip side to that is, you might never make it to retirement, so spend it all now. You might be dead tomorrow. Yeah, but you probably won't be. Those are sort of extreme outcomes. Exactly. Most of yours, most of us, will live a long life, probably well into our 80s, and we're probably not going to work that long. And so we need to enjoy our health. Not for me, anyway. you know we need to enjoy our youth and all the freedoms that that brings us particularly before we get sort of involved with families and responsibilities and all that but we need to not kind of neglect the one day the later life stuff so it's always balance balance there it is all right so what is the bigger financial danger is spending too much or not understanding what you're giving up yeah that's a tough one to answer i think um i think the lack of understanding is probably the bigger danger because then you tend to kind of drift and waft through life without being intentional yeah right so spending be intentional much maybe yeah temporary tattoos I'll cross my forehead yeah I just think yeah I would rather deliberately overspend than not know not really understand what's going on at all yeah because if you deliberately overspend you've only got yourself to blame I think so it's like okay you ended up not having anything to retire with that's your choice right but like not being sure and kind of wafting through life it's like that's not alright no and it's not no Yeah.
26:39That makes sense.
26:40Pete:Our audience are not doing that. No, because they're super cool and they listen to Bank of Dad. And they get free access to our merch. I'm kidding. We don't have merch yet. All right. So the next one is lifestyle inflation risk. All right. What happens when your spending rises every time your income rises? You know, you get a pay rise. Great. I've got more money in the bank every month. Yeah, great. I can enjoy myself more. Yeah. Buy more clothes. Go out more. Or whatever. Yeah. Upgrade the car. Yeah. So we call that lifestyle creep sometimes, you might have heard me call it, or lifestyle inflation.
27:13Pete:I like the word lifestyle creep because it feels like insidious. It kind of happens. It creeps up on you. It sneaks up on you. And it does because, again, it's a default position. It's not an intentional position. So if you get a pay rise and you think, right, okay, there is now£100 extra in my bank every month after tax and all that due to my pay rise. We've talked about setting a budget. So that suddenly is like, ooh, that£100 is available to budget. what am I going to do with it? That's being intentional and deliberate. Whereas if it's just like, you know, I've got an extra quid, a hundred pounds in my bank account this month, and yet still, when I get to the end of the month, there's nothing left.
27:50Pete:And it's just gone. That's lifestyle creep. And it's a risk because, believe me, it keeps going. Because, you know, if you're earning 30 grand, say, and you think, my God, if I earned 50 grand, I would just have everything I need and I'd have hundreds of pounds left over at the end of the month. I'm telling you it doesn't work. like that no because all of a sudden you'll be like no i will get the um tesco's finest as opposed to tesco's own yeah of course and then no i i am gonna get the better phone because i have earned that this month yeah i deserve that because i work hard and i've been rewarded with pay rise and then all of a sudden it's like do you know what i'm not gonna shop at tesco's anymore i'm gonna shop at sainsbury's and then after sainsbury's upgrade from tesco yeah it's more expensive oh fair enough i said i wouldn't know that sounds awful but yeah i wouldn't know because We don't have a waitrose if we don't.
28:38Pete:Definitely not. That was going to be my next one. After you've, you know, graduated from Sainsbury's, it's waitrose time. You know, like... Yeah, and after that, you just have somebody chop for you. Yeah. It just carries on. It's a fact of life unless you choose for it not to be, and that's about budgeting and being intentional. But honestly, it's insidious. I've got... I've seen... Spoken to people earning hundreds of thousands of pounds a year and still have nothing to show for it. But like you say, I suppose you just slightly get used to it Because nobody jumps from 20 grand to 85 grand. Rarely.
29:10Pete:It happens occasionally, but most people, their salaries go up sort of steadily, and that's why it's sneaky. So is there a point where that bigger salary stops making you richer? Well, yeah, because whether it makes you richer or not only comes down to what's left at the end of the month and what you do with it, isn't it? Or what you choose to do with it at the beginning of the month, as we say you should do with your budgeting. So you choose where that money goes. It's always your money once you pay the tax man and everything, but you have to decide where it goes. so if you don't do that it will just fritter away but you know if you earn more you have more to spend and that's okay that you yes and you should spend some of it on yourself let me just say look if you get any pay rise just split the difference enjoy half of the increase and put the other half away or increase your savings rate by the half as well so you know whatever with all these things that we call these the hidden risks I think if you're aware of them you can just say, actually, I've had a pay rise.
30:06Pete:Let me just be deliberate. I'm going to increase my ISA contribution by 30 quid a month. I'm going to enjoy the other 70. So I've made a choice. Yeah, I've made a choice. So how can someone enjoy their money without falling into inflation traps? Well, that's the answer, really. I think nobody wants to go through life never having any joy and you don't want to be budgeting and spending the same in 10 years' time as you are now because things will get more expensive. So if you spend the same, it means you'll be buying a lot less in 10 years' time. So your spending naturally rises because of inflation.
30:39Pete:You just need to not spend all of any increases. So the answer is to enjoy some of the increase because then you'll feel like, you know, it's reward. You'll feel like you've got the benefit of your hard work and the promotion and all that sort of stuff. But you'll also, your future self will also get a benefit. Okay. And the next one, the final risk. We are doing fantastically for time. We've been really succinct. Yeah, we are. It's normally in about 50 minutes by now. I know. So for me editing tomorrow, I'm really looking forward to this. Get on with it! Okay, so the last one is a teaser because we're actually going to do a full episode on this.
31:17The final risk is behavioural risk. Now, we have mentioned this before. This is what the Wanky Word of the Week is linked to. Why do smart people still make bad, in inverted commas, money decisions?
31:29Pete:Because money decisions are nothing really to do with intellect. It's about the fact that we are sort of squishy, organic, emotion-driven beings. And money has great power to evoke emotional responses. You know, we are... Money makes a lot of us scared. And, you know, I'm by no means a behavioral economist. But many people will know about the region of the brain called the amygdala. it's the sort of the oldest part of our brain, evolutionary speaking, it's the sort of, some people call it the lizard brain, right? Yeah. And that's essentially where your fight or flight response is, and fight or flight is, you know, any kind of threat puts us into fight or flight, right?
32:13Pete:And money just does that with alarming regularity. Well, yeah, when we read the Q &As in Meaningful Money, the amount of times it's like I'm fearful, I'm scared, I'm panicking about this. Yeah, or you ask somebody to ring their HMRC or their bank. Yeah, terrifying. And there's like a weird sort of like, I can feel my blood pressure rising through my shirt. It's like white coat syndrome, but money. I've done nothing wrong and yet I'm ringing the revenue. It's like when you go through an airport and you're like, did I pack my knives? Yeah, I'm going through security. I'm sure I didn't pack those detonators.
32:47Yeah. Did I pack my crack? No, no. never done crack or made any bombs in our lives but suddenly I'm there nervous
32:54Pete:you worry about it it's just yeah so money does that it sort of evokes emotional responses so it's nothing to do with intellect okay so how much of successful money management is maths and how much of it is psychology 5 % maths 95 % psychology really oh yeah and the maths is easy so do you think people's money do you think the fact that people manage money has an impact on their psychology and therefore how well they manage their money. Yeah, it's circular. Cyclical. Yeah, so their emotions impact how the decisions they make around money and then the money impacts their emotions. Yeah. And so it's very easy to spiral.
33:36Yeah, well, exactly. Money's in a good place. I'm managing money well. Yeah. I will manage my money well.
33:41Pete:Yeah, yeah. Shit, I'm in the red. Shit, this has happened. Oh, crap. Oh, credit cards. Oh, shit, it's spiraled. it's easy to spiral and the you know I've had conversations over the years about you know like what I do and people say oh I can never do that I'm rubbish at maths so I can teach you the maths of what I do in about 30 seconds flat it's basically how to do a percentage right for most conversations but I honestly my job is not about money at all it's about people that's why I like it and so an understanding of how we think and how we behave particularly around money is core to being a good financial advisor I think.
34:19Pete:It's not about flogging people pensions. No, that's certainly what Jackson's ethos is anyway. We're financial planners right and we have a long relationship with clients. Do you want to just explain why you clarified yourself as a planner? As opposed to an advisor? It's arguably semantics. It's the sort of thing that only advisors slash planners get uptight about but financial advice classically is about selling products. You have an amount of money, let me sell you an investment for which I get paid. Right. So that's financial advice in my world. Anyway, that's what I would call financial advice.
34:53Pete:Financial planning is very much who are you, what's important to you, where do you want to be? And in how many years time, tell me about your family, your jobs, your hopes, your fears, your aspirations. Let's get to know you and obviously where your finances are at and let's help you navigate the system to achieve what you want to achieve, avoid what you want to avoid and do all that and try and balance a million different things. it's human focused that's why I like it okay so I don't think we come across as high and mighty I really hope we don't but we especially yourself you are in a position you're in the knowledge aren't you you're in the know I should be but none of us are perfect nope especially I'm sure before you were a financial planner what is there an example you can think of of a time when you made a financial mistake say because you made a decision based on emotion rather than logic yeah i mean this is by no means a catastrophic sort of thing it was a blip along the way and it's very much since i've been an advisor so uh where i actually went against my own advice right so yeah so there is um a particular fund manager who rock star fund manager one of the most successful managers in history in the uk set up on his own and you know money flooded into him because of his reputation and how good he was at growing wealth and everything and I just thought I'd have a bite and against everything I believe about how investing should be done and so I put a very small portion I mean it was something very small it was sort of two or three grand so not insignificant but relatively small I'm pleased to say right?
36:31Pete:Yes. And basically lost a lot right so so the fact that you went with that oh he's good we know him we know his vibe yeah i'd like to say it was um just a punt but actually it wasn't it was like actually no i will try this and there was a bit of logic there maybe there may be a bit of logic but it's the fact that i went against my own sort of pretty fundamental beliefs about how investing should be done like buying the whole market and all that sort of stuff as opposed to this one this one guy yeah so whether there was emotional and I think there probably was a bit of emotion and it's like oh he's a superstar manager now he's going on his own he's got no constraints there's real money to be made here and actually he lost a lot because he ended up he wasn't fraudulent or anything he just ended up monumentally screwing up yeah well we're not perfect no exactly you know it made no logical sense really but there you go we all do it and it's nice to know that even you even you Pete 100 % yeah yeah we're all well we're all human right yeah alright Right, do you want to test me to see if I've got it?
37:33Pete:Okay, can we define opportunity cost? Oh, good Lord. Right, so opportunity cost is, if you're presented with two choices, opportunity cost is the cost of not doing whichever one you don't choose. Yeah, exactly. You choose A over B. What is the lost opportunity in not choosing B? The missed opportunity cost. Yeah, yeah. So inertia risk. Why do you think people delay stuff like investing? I'd say for our audience, the first thing being lack of teaching. But I would say the main one would be, I got time. Yeah, okay. Okay. Why, for folks in our audience, younger adults, why do they generally not feel the impact of inflation?
38:34Well, to feel the impact of inflation, you mainly feel that over time, right? So they haven't been working and earning for long enough to really see the inflation and like maybe their costs aren't so high so they're not seeing. Is that what you're reaching for?
38:51Pete:What else might go up as well as the cost of the money? Oh, their wage. Yeah. So usually it's the fact that they generally, they don't go up in tandem. Usually wages exceed inflation. Yeah. So you get more of a pay rise than the value of the stuff you're buying increases by. So that's essentially the answer, but I'll give you that. That's fine. And lifestyle creep is? Lifestyle creep is when, let's say you get a pay rise, your lifestyle kind of matches that pay rise without you kind of knowing. so you don't actually feel the benefit of the pay rise because you just spend it. Yes, exactly. So many of these things can be avoided.
39:28Pete:How? These sort of almost difficult to see risks and traps, they can be avoided by being what? Hashtag be intentional. Merch. I honestly think we need to make merch at this point. Can you please put in the comments if you would buy be intentional merch? Yeah, or maybe send one to somebody who sends in a question or whatever. Yes. We'll see. My cogs are turning now. Do you see how excited I've got about this? Anyway. You've got to design it. Have I got it or do you want to ask me some more? Yeah, no, I think you've got it. This is quite sort of, I'll say theoretical. It's not sort of very sort of factual.
40:06Pete:A lot of this is sort of conceptual. No, but it's making people... Conceptual, exactly. It's making people aware of something that they aren't aware of any, you know, before. so and then it's up to them what they do with it the point is we have made risks that they might not have been they might not have known of we brought it to the forefront of their minds what they do with it so hopefully it's been helpful cool yeah so the next episode is the final one on our risk series and it is a whole episode on behavioural risk where we're going to really dive deep into that last risk that we talked about if you enjoyed this episode please like subscribe give it a thumbs up if you're listening if you could leave a rating we would really really appreciate it questions if you've got any questions then send us an email hello at bankofdad.show loads coming in so we're going to need to do another Q &A soon aren't we yeah we've got yeah I've had a couple come in yeah okay and not loads then as I say I wouldn't say loads spoken like someone who doesn't manage the inbox yeah there you go I was thinking meaningful money we're getting millions into that one but it's only a matter of time do you know what we're slowly creeping towards 2 ,000 subs though on YouTube We're on 1.7.
41:14Oh, good. Thank you all. Appreciate it. So thank you all. If you aren't subscribed yet, do.
41:18Pete:Do it. And yes, perfect. And the other thing, I don't think we've mentioned anything that would be in the show notes. For a link? No, I don't think so. Not this time. But in case we have, as always, we will put any links we've mentioned in the show notes, which you can find at bankofdad.show forward slash episode 26. Cool. 26 episodes. Go on. Jobs are good. Amazing. So we will see you for the next episode on risk, behavioural risk specifically. And yeah, I hope you avoid hospital. Yeah, I'm not going back in there ever again. Cheers. See you next time.
From the publisher
This week, Kate and Pete continue their discussion about risk, dealing with some of the less obvious risks when it comes to building wealth.




