In short
Big Boss Interview: Episode Summary
Episode Title Donald Trump Recognises Tariff 'Transition Difficulty' as US Stock Market Falls Again
Episode Overview In this episode of Big Boss Interview, President Donald Trump acknowledges the inevitable challenges of transitioning his trade policies amidst ongoing turmoil in international markets. The discussion revolves around the implications of tariffs, particularly concerning globalization and trade dynamics post-Cold War. Roger Hearing leads the conversation, featuring insights from notable guests including Mohamed El Erian (former IMF Deputy Director), Yoko Ishikura (Professor Emeritus, Hitotsubashi University), and Tony Nash (CEO, Complete Intelligence).
Key Topics Discussed
- US Tariff Policies and Market Reactions
- Trump admits that a period of difficult transition is unavoidable due to his trade policies.
- The stock market's fluctuation is discussed, with particular emphasis on the recent pause of tariffs.
- Asian markets respond to Wall Street fluctuations, indicating a global interconnectedness.
- Globalization vs. Fragmentation
- The episode explores the end of "ever closer globalization" as described by Mohamed El Erian.
- Two potential futures are proposed:
- Managed Globalization Light: Negotiated trade relations with various tariffs.
- Fragmentation: A shift towards bilateral agreements and regional partnerships, reducing reliance on the US.
- Impact of Tariffs on Developing Economies
- The podcast highlights the effects of tariffs on smaller economies, particularly in Southeast Asia and Latin America.
- The discussion includes the plight of Argentina facing general strikes due to austerity measures, illustrating public discontent with government policies.
- Luxury Market Dynamics
- Prada's acquisition of Versace is framed as a strategic move to diversify customer bases and strengthen Italy's position in the luxury market against French competitors like LVMH.
- The potential impact of tariffs on luxury goods, particularly from China, is also examined.
- Colombia’s Flower Industry
- The episode features a special report on Colombia's flower export industry, emphasizing the socioeconomic impact of tariffs.
- John Vaughan, a pioneer in the Colombian flower business, discusses the importance of the industry for local jobs and community stability.
- Political and Economic Uncertainty
- The unpredictable nature of Trump’s policies raises concerns for businesses and governments trying to plan for the future.
- Insights from guests illustrate a consensus that the current economic climate is marked by volatility and uncertainty.
Key Takeaways
- Transition Challenges: Trump’s tariffs have resulted in market instability and concerns over the future of globalization.
- Global Trade Dynamics: The potential shift towards more fragmented trade agreements could alter global economic relations significantly.
- Economic Impact on Workers: Austerity measures in countries like Argentina demonstrate the delicate balance between economic reform and public welfare.
- Luxury Market Resilience: The luxury brands, particularly in Italy, are adapting through strategic acquisitions to maintain competitiveness.
- Community Dependence on Trade: Industries like Colombia's flower sector underscore the importance of stable trade relations for local economies.
Conclusion The episode provides a comprehensive look at the far-reaching implications of tariff policies, the potential end of globalization, and the ongoing economic adjustments in various sectors and countries. The engaging discussions between experts illuminate the intricate relationship between politics and global trade dynamics, leaving listeners with a deeper understanding of current and future challenges.
Contact Information: Listeners are encouraged to engage with the team at bigboss@bbc.co.uk for feedback and inquiries.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00This BBC podcast is supported by ads outside the UK. The Interview. The best conversations from across the BBC. Today we are spending trivians on war and peanuts on peace. With the people shaping our world. You're making decisions that will have long-term consequences for the levels of greenhouse gases in the atmosphere. Wind power in the United States has been subsidised for 33 years. Solar for 25 years. That's enough! The Interview from the BBC World Service. Listen now wherever you get your BBC podcasts.
0:42Hello and welcome to Business Matters. I'm Roger Hearing. On the programme today, the latest as Asian markets open and the relief over Wednesday's US tariff pause begins to fade. We'll also ask if high tariffs are going to bring an end to the globalised economy. me. We've entered one of two alternatives, either what we call managed globalisation light, or we've entered fragmentation. But what I think is pretty clear to me is that we are at the end of the ever closer globalisation. Plus, Argentina faces mass disruption from a general strike against austerity policies, why Prada is buying Versace, and how tariffs are affecting the world's biggest cut flower supplier, a special report from Colombia.
1:29And I'll be joined throughout the program by two guests on opposite sides of the world, Tony Nash, CEO and founder of Complete Intelligence, who's joining us on the line from Houston, Texas. Tony, very good evening to you. Hi, Roger. Thanks for having me. Good to have you there. And across the other side of the world, Yoko Ishikura, Professor Emeritus at Hitotsubashi University, also a member of the World Economic Forum's Global Future Council, who's joining us on the line from Tokyo. So, Yoko, very good morning to you. Good morning. Thanks for having me. Good to have you both there. We'll start, I mean, as we normally do.
2:01I sort of imagine the kind of news stories that are probably around at the moment. But, Yoko, what's caught your eye this morning in news terms? In terms of the news, I thought I was getting so much bogged down with the terrorist thing and what Trump does every single day. So whenever I wake up in the morning, I said, what did he say and what's going to happen kind of thing. I think that's kind of what most of us are doing really at the moment, do one for another. Tony, is it tariffs, tariffs all the way as far as what's on your agenda? It's fun, right? It's all we hear about. It does seem to be, doesn't it?
2:39I mean, it's extraordinary, but, you know, it's important. It's sometimes a little bit bizarre, but it's certainly important. Well, anyway, let's catch up then on the very latest in the implications of all this, because this week's been about the share markets pretty much and their response to the imposition of the new tariffs by Donald Trump. And it's been pretty much a continued dive until the president paused the tariffs on all except China. And he did that, of course, on Wednesday. Then there was the huge resurgence on Wall Street in response. Well, Thursday looked rather more gloomy again, at least on Wall Street.
3:15and in Europe as the reality of the remaining challenges set in. But the Asian markets have just opened, so let's get a sense of what is going on there. Let's speak to Mariko Oye, our reporter in Singapore. Mariko, thanks for being with us here on Business Matters. Okay, how does it look at the open? Well, Roger, I said earlier in the week we're back on a rollercoaster ride and I kind of regret saying it because we're definitely on it. Of course, as you were saying yesterday, we saw that surge in Asian markets and, of course, global stock markets until Wall Street kicked in. And this morning, Asian markets are taking their cue from Wall Street.
3:55So Japan's in the K225 down about three and a half percent at the moment. South Greece, KOSPI and Australian stock markets also open lower. It's not a wild swing that we've seen earlier in the week. We're still talking about two, three percent. And so, you know, but, you know, slightly not the sharp fall that I had been experiencing all week on that roller coaster. But still, it is quite exhausting, isn't it? Just going up and down. Well, I think we're all kind of feeling that just in whatever you think of it, just in terms of tracking it. But Marika, I mean, I just want to get a sense from you of how it looks from there, because you're very much focused on Wall Street and how it's all playing there.
4:33And we've heard about what's going on now from you in the Asian markets this morning. But do you get a sense that at least as far as China is concerned, they're going to escalate further? We had, of course, Donald Trump now or the White House at least saying 145 percent on many items. I mean, you know, is it now time for Beijing to fire back? Well, we'll see. But, you know, I think a lot of analysts have been telling us that Beijing wouldn't want to, you know, wouldn't want to look weak in this trade war and they would not back down and they have so far not backed down. And I think in terms of tariffs, I mean, it's astronomical numbers that we're talking about.
5:12But some analysts were telling us even yesterday or the day before that they're so high, those tariffs that the US and China have been slapping on each other. They're so high that it's impossible for any businesses to make a profit by exporting to each other. So it almost kind of does not matter how high these tariffs go. I think the question is whether or not Beijing decides to retaliate in another way. Of course, they have several options, some of which more extreme than the others. And that's what we're watching. I mean, it has been fascinating, however, that the mainland Chinese stock market hasn't actually been doing all badly at all.
5:48It's been mainly Japan's Nikkei 225. And also the Taiwan stock market has been hit really, really hard because of these tariffs. And I think that is because a lot of Asian countries, many of them are very close allies and friends of America, have been hit by very high tariffs until, of course, they were paused yesterday, the day before. And, you know, a lot of investors were caught off guard by that. But of course, the trade tensions between the world's two biggest economies, that has a huge implication on the rest of the world and the region, of course. So So that's why I think we're seeing this wild swing once again.
6:25Well, Mariko, what about all those other places in your part of the world? And there are many of them that initially, of course, were facing up some pretty hefty tariffs. I think Cambodia came very, very high on the list. And now that seems to have eased, at least temporarily. But at the same time, knowing what's happening with China, how does that all play out? Because in the past, these countries, a lot of them in Southeast Asia, have been real supply shops, perhaps sometimes the Chinese factories, that then make things that go to the US. Yes, that's right. I think, you know, these are the countries that actually benefited from the first trade war.
7:01If you remember back in, when was it, 2016, when Mr. Trump started that first trade war against China, because a lot of companies shifted their manufacturing from China to Vietnam, other parts of Southeast Asia. And as a result, Washington's deficit against, for example, Vietnam, that became so high, it's now the third highest after China and Mexico. And that's why Vietnam became one of the key targets in this latest trade war until that pause button was hit. Now, these governments have taken a very different approach from Beijing. They hadn't retaliated, but also for Vietnam, they've been actually lowering import duties on American products, entering Vietnam, trying to win some favor and whatnot.
7:45But otherwise, until that pause button was hit, it would have been impossible for Vietnam or Cambodia to buy more from America because their economies are much smaller, of course. And it's just impossible for them to keep buying from America, which is what Mr. Trump and the White House have been wanting. So at least yesterday when that pause was announced, it was definitely a collective sigh of relief in this part of the world because they now have 90 days or 89 days now to negotiate that deal with Washington. And we'll see who can actually get some kind of a deal. But, you know, so far, no one has been too successful, but at least not taking that aggressive stance by retaliating like Beijing.
8:26So far, that seems to have worked with the White House. Well, we'll see where it goes. Mariko, thank you so much for being with us, giving us that insight, really, into thinking in your part of the world about the, well, real crisis, I suppose you could call it, in terms of response to the tariffs and also just not really knowing when they're coming on, when they're going off, what's all going to happen. I mean, Yoko, in Japan, I mean, you're looking at this again. And, I mean, Japan was subject to tariffs and then the tariffs eased as well. What's the feeling there? I think it's still sort of wait and see.
9:03And I think we started off with that. And we had a little bit of wishful thinking that Japan may be exempt from all these other things from the U.S. tariff policy. But then, you know, we were disappointed. And so I think people are sort of waiting to see what Trump is going to do. because I think the Secretary of Commerce in the U.S. kind of mentioned that Japan is in a good position in terms of the negotiations because they were the first ones who came to talk to Trump after this tariff thing. So we'll see how it goes. But we do have lots and lots of things with the U.S. and other countries in Asia.
9:54And quite a few Japanese companies moved the manufacturing facilities and things to other Southeast Asian countries. But then we were hit again. So it's sort of how far do you want to go? But I don't think that the Japanese government is going to do the reciprocal things like China. I mean, China is just standing very strong against the U.S., which you really do not see that much in other countries in Asia. But, I mean, the U.S., on the other hand, is really focusing on China. And they don't really care about other countries. I think they're much more focused on China and they want to make sure that they take the leadership position against China and try to get rid of China.
10:53Yeah, trying to, as you say, trying to confront in a way, I suppose. But Tony, let me come to you because there's an image building in my mind of a long, long queue of countries coming in a suppliant way to the White House. Oh, can we do a deal? Can we do a deal? all lined up and that this somehow is almost what Donald Trump wants. And of course, excluded from all that is China. Is that the right way to see it? Well, I don't know. Let's first of all, I am pulling for Japan. I love Japan. I help me get it done. I think they're a great partner for the US. And I really want that to be one of the first ones done.
11:31But Roger, you know, here, let me just pull back a minute. And let's look at how this started, right? This started as a reciprocal tariff. So Donald Trump is bad, and everyone hates him and all that. So let's just put that aside. And let's just look at this objectively. And this started with the US putting reciprocal tariffs on these countries. So basically saying, the tariffs and non tariff barriers that you levy on the US, we're going to monetize those and levy those back onto you. And that simple action caused all of this. Okay. So the U.S. treating other countries the way the U.S. treats them.
12:14Now, we may not like the mode that it came in. We may not like the pacing. There's a lot of we may not like about it. But the objective fact remains that this is simply the U.S. putting onto other countries what they put onto the U.S. Now, China is different. It's moved well beyond that in some of these cases. Objectively, looking at the rest of the world, that's what the U.S. has done. Now, with China, there are a lot of other factors, including this list that China published yesterday talking about the things that they would do and consider in retaliation for the US or to the US. So this includes banning US services exports.
13:04OK, so that tells me that China won't have access to US financial markets. That's not going to happen. Halting IP protection for US companies. OK, well, that just tells Americans that China is what we always thought they were. Imposing forced technology transfers. Again, that's just reinforcing, like they're saying this stuff out loud, like in black and white. So is China going to go and force technology transfers from American companies? Microsoft has massive operations there. Google, you know, Tesla, all these places have massive operations there. So China put this in black and white. So if the US, can you imagine, people are actually coming to China's defense over this.
13:44Can you imagine if Trump put this in black and white and said, we're going to go to British and German companies, and we're going to extract their intellectual property, and we're going to impose forced technology transfers. So this is just, to me, it's surreal that China's actually put this out in public. Okay, well, I mean, it's interesting, as you say, that it's got to that stage. And I want to move the conversation on a bit, because what it will do, whatever the rights and wrongs on either side of it, and there's much to be said, what it's going to do is change the dynamic in terms of the trade between the world's two largest economies and many other economies besides.
14:22And of course, that is all was about globalization. Let's just use that term for a moment. Globalization, the process whereby after the end of the Cold War, the world economy became integrated. So a car designed in Europe with parts from Malaysia could be assembled in China and shipped to the United States. In theory, it brought jobs and prosperity to some developing countries and cheaper goods for consumers in the developed world. But the lower wages for workers in poorer countries, of course, also damaged industry in the richer ones and became, of course, hugely unpopular there as a result. Now, that was in a world where trade barriers like tariffs existed, but they were not impossibly high.
15:03Now, is the era of globalization coming to an end as a result of everything that's happened? Well, I put that question to Mohamed El-Erian. He's the former IMF Deputy Director, now President of Queen's College, Cambridge. I think we're definitely leaving behind this era of unfettered globalisation, where the objective and desire was for ever closer integration of people, of trade and of finance. We've entered one of two alternatives, either what we call managed globalisation light. It is managed. It involves a whole series of negotiations between countries. And it's slight. It's not the extreme version of globalization.
15:47Or we've entered fragmentation, where the system develops a number of pipes, and there is no common theme to the global economy, and there's very little global cooperation. But what I think is pretty clear to me is that we are at the end of the ever closer globalization. Well, doesn't that sound in a way a bit drastic. What we've got, in effect, is a US president putting in place, perhaps temporarily, who knows, some extremely heavy tariffs. But we know he might take them off tomorrow, next week, in a month's time. Is it really the moment to sound the death knell? I think it is for a few reasons.
16:26First, we've gotten to the point where, because we didn't deal with the distributional effects of globalization, in particular segments of the populations that were alienated, marginalized, and became angry, you will not get democratic support for return to the globalization era. And I think that politically and socially is very important. Second, it's well beyond economics now. National security and geopolitics are driving the truck. Economics is sitting in the back seat. And the minute you talk about national security, then the weaponization of tariffs and the weaponization of investment sanctions becomes an extremely attractive tool.
17:07Now, you mentioned two options, managed globalization and fragmentation. I mean, can you just get a sense of what that means? Managed globalization would mean that the trade will still go on reasonably easily between the major economies, but not as easily as it did before? Correct. The design would stay the same. So think of a system where the U.S. is at the core. The U.S. provides the global reserve currency. The U.S. financial markets are where countries outsource their savings. And in response, the U.S. plays a leading role in global policy coordination. Think of that as the system. Under managed globalization light, that system would have lots of negotiated outcomes and differentiated tariff rates.
17:55but it will still operate. Fragmentation is a system whereby you build a whole set of pipes around the US. You can't replace the US. There is no other currency that can be the reserve currency. There is no other financial system that can step in. But countries start turning towards bilateral and regional partnerships and rely less and less on the US. So that's the big difference between the two. It's a difference of design. But it's also a difference of implication. I mean, if you're saying lots of small pipes, if you like, from the US to the rest of the global economy. Would that be based on bilateral deals, essentially, and not much more?
18:32It has started. Let me give you three examples. One is the creation of a new multilateral institutions a few years ago that doesn't include the US. It was the China-led Asian Infrastructure Investment Bank. Second, over 50 bilateral agreements between China and other countries that never involved the dollar. And then the final one, and the one that's getting a lot more attention than many realize, is Russia. How has Russia managed to continue to trade while being thrown out of SWIFT, out of the dollar payment system? And there's a lot of interest in this cluttered, inefficient system that has emerged.
19:10And of course, the trouble with more countries being interested is that they can take that system, which currently is very inefficient, to a more efficient destination. Now, one of the things people would say about globalization is it had many issues, but one of them was it brought a capacity for people in developing poorer countries to earn. It brought jobs and that that has changed dramatically the nature of the modern world. Will that come to an end as well? The notion which played out in many, many countries was a simple one. You can use the global economy, global markets, global production, global supply chains to turbocharge your own domestic efforts.
19:52China did that very well. Korea did this very well. Country after country managed to use the global system as an accelerator of their own development process. That is no longer going to be available. Similarly, in the old days, if you had a choice, you wanted to be a small open economy. Singapore was the example where you're very agile and you didn't really need much internal resilience in terms of raw materials and everything else because cross-border supply chains work very well. In the new world, you want to be a Brazil. You want to be an India. Very large domestic markets, resources, and relatively closed.
20:31So we're seeing fundamental changes not only in what are the most attractive attributes, but also in the ability to use an external engine to accelerate your own domestic engine. Mohamed El-Aryan speaking to me earlier. Yoko, do you agree? Do you think it is effectively the end of globalization? I tend to agree with that, unfortunately. I mean, even though I don't like it, I mean, the globalization has benefited a lot of things. And yet, I think we're at the end of that. And I'm afraid that the fragmentation is going to take place, which means a lot of things, particularly for the developing economies and the people there.
21:14Yeah, I mean, because it brought obviously some benefits, huge benefits, jobs, as I was saying, in places like Bangladesh, for example. But Tony, one of the problems and maybe part of what got Donald Trump into power is the anger of workers in the richer countries who felt undermined by globalism, by globalization. Yeah, I think that anger is a little bit overplayed. I think it undermines the intelligence of the people in the countries who see how these countries are subsidizing and regulating their industries into an export position. So it's easy to go, oh, those people whose families just have jobs in manufacturing, they're just mad.
22:02And yeah, maybe, but maybe they're just smarter and they can see that these companies are gaming the system. And, you know, under the GATT, the General Agreement on Tariffs and Trade, which we had until 1992, you had a more rigid system for tariffs and non-tariff barriers and other things. Under the WTO, you have a much freer system for this. So the average tariff under the WTO has been something like 2.4%. Under the GATT, it was 35%. Okay. But under the WTO, you have a lot more regulatory restrictions on imports and a lot more subsidies. And so I think people have just realized over the past 10 years, hey, countries are gaming this system, whether it's German automotive or Chinese technology or whatever it is or American food or whatever it is.
23:00People are gaming this system. So I think the working class anger is overplayed. played, I think the intelligence of the citizens is something that people have just realized. Well, it'd be interesting to see. I mean, it certainly, there is anger out there and there is annoyance, maybe for good or bad reasons, but it may well now, of course, bring about the end of that period altogether and something we don't quite know what will emerge. We'll see Mohamed Al-Aryan setting out some of the options there. Stay with us. Much more coming up here on Business Matters in just a moment. In fact, we're going to Argentina.
23:32See you then.
23:38The Interview. The best conversations from across the BBC. Today we are spending trivians on war and peanuts on peace. With the people shaping our world. You're making decisions that will have long-term consequences for the levels of greenhouse gases in the atmosphere. Wind power in the United States has been subsidised for 33 years. Solar for 25 years. That's enough! The Interview from the BBC World Service. Listen now wherever you get your BBC podcasts.
24:15Welcome back to Business Matters with me, Roger Hearing, and my guests today, Yoko Ishikura and Tony Nash. Now let's turn our thoughts to Argentina. There's been a general strike there on Thursday, called by the powerful Union Confederations. It's against public spending cuts put in place by President Javier Millet, who took office at the end of 2023. All domestic flights have been cancelled. Trains and metro services were suspended. Many shops were closed. Isabel de Bray is an Associated Press journalist in Buenos Aires, and I got her to give me a picture of the day. A bit of a mixed outcome from this general strike that was called by the main union, this cross-section of Argentine workers.
24:56I woke up today and the first thing I noticed was a pile of trash outside my house because garbage collectors did not come. And then I noticed I couldn't take the subway because subways were canceled and then trains were canceled and hundreds of flights were called off. Some hospitals weren't taking appointments because they were only available for urgent cases. Some schools were closed. So we really saw that ultimately the country's main union confederations called CGT was able to get a large number of workers and union members to walk out of work. But at the same time, as the government was very keen to point out, there were some movements, there were taxis actually that were operating, even though the taxi union didn't want them to.
25:38There were buses, crucially, that were operating because the bus union decided not to join the strike. And actually cafes and bars and clothing stores were all open. So that wasn't the case in past strikes. I would say that, you know, the union leaders are calling it a success. The government is calling it a failure. And the truth is usually somewhere in the middle. Yeah. And this isn't the first time that President Millais has faced a general strike, is it? No, it's actually the third since he took office in December 2023. and there has been the past two strikes were pretty big in the sense that they always cost the government a substantial amount of money.
26:14I think today the government said that it was 880 million already lost just within the first hours of the strike, mostly because of the airports being closed. So they are the sign that even though the trade unions are in the political opposition now, they do retain power. They do have the ability to turn the economy on and off with a switch. But the government, again, was keen to point out that this is a sign, the fact that we didn't see the level of engagement that we saw in past strikes was a sign that they are losing influence. And what is it the unions are trying to do? I mean, what are they protesting about?
Read the full transcript
26:50They're protesting pretty generally about this austerity that Argentina is going through. It's truly the most radical austerity in its modern history. President Malay, in order to reverse the fiscal deficit, turn it into a surplus. He's initiated a sweeping program of spending cuts that have really hit the education sector, the health sector. They've stopped basically raising pensions and wages in line with inflation, which has been very high. And so we have seen people struggling to get by. We've seen that the poverty numbers have actually recently declined after an initial major surge. And that's because Malay, through all this austerity, has managed to cool inflation.
27:34But that's not to say that life in Argentina is getting any easier. It is very hard for a lot of people. And they're protesting that. So they're not giving him much credit for exactly what you said about the poverty numbers going down and indeed inflation going down, which is quite remarkable in Argentinian history, of course, as we know. But they're not giving him credit for that? No. And their argument, which is a bit complex in the sense that inflation is hard to calculate. It's something that has been calculated by this government agency from a long time in the same way. And what they're arguing is that it doesn't account for a lot of the increases that private health care insurance plans have seen.
28:16It hasn't accounted for the increases in electricity bills to the extent that it should be accounted for. And that goes down to some calculation issues that they are quibbling over. But at the end of the day, Malay is saying, look, I am reducing inflation when you look at the numbers. And a lot of people on the ground are saying, yes, that looks excellent. And certainly the International Monetary Fund and Wall Street and the Trump administration is very pleased about that. But at the same time, they're not necessarily seeing that in grocery stores on a daily basis. Isabel Tabray there in Buenos Aires.
28:48Tony, it's really interesting, You get a country like Argentina, it almost seems like an experiment in some ways. I mean, not for the poor people living there, of course, and suffering as they do, but an attempt to turn around what has been almost a perennial of inflation and disorganization and really big problems for an economy. What's your impression of Javier Millet now? Yeah, I think it's interesting how Argentina was at one extreme and now they're really trying to change it to the other extreme, at least in terms of government solvency and these sorts of things. So it is an interesting case study.
29:28And as you say, it's really hard to be a person living in the middle of a case study. And so we look at how much people dislike halts in government spending when you're a beneficiary of it. So we're seeing the same thing in the US where people really – they love it when government spending affects other people. They're happy to see those cuts, but when they affect them, they don't want those cuts. So it's very, very difficult to see that, and yeah, it's hard to be a part of that case study itself. Yeah, and Yoko, I mean is this – it's hard medicine, and we know we've seen in the past hard medicine being applied in lots of different countries and with variable results.
30:08Do you think it's going to work here? Is this a country that can be turned around by the kind of thing that Javier Millay is doing? I think it depends upon how the people react. If they can just let Millay to go on a little bit further and then things start getting a little bit better, then that'll work. But if the public really protested and then, you know, Malai sort of stopped right in the middle, that's going to be a disaster. Yeah, because obviously it's only half done, I suppose. But Tony, the other aspect, I mean, Tony, you know, you and I, I'm sure, both remember that these programs that were applied in lots of parts of the developing world.
30:53Shock theory. IMF, exactly. You know, and you go in there and people didn't like it. And, you know, it isn't a universal that this kind of thing really works. Often, as you know, in Africa, it actually was the fuel for a lot of political disintegration. No, but a lot of those economists who did who led the shock therapy are going around the world to this day claiming it was a success. So, you know, at least with Malay, it's a homegrown, I would say, sort of libertarian approach to this. Right. It's not an American university view on what their country is. should do. I'm glad that it's a domestic kind of movement to get this stuff done.
31:33Yeah. And Yoko, I mean, does that kind of hard medicine, you know, are there any examples really where it's actually worked? Or has it had to be some other factor to turn things around in a country with perennial horrendous inflation as Argentina has? I don't know of any other examples. But I mean, it seems like there are quite a few developing countries and economies, which try to turn around. And most of them seem to be not too successful. And you end up having the rather fragmented and disgusted or disgruntled public, which is not going to help politically at all. And that is one of the reasons why the leadership of the country sort of turns over after a little while.
32:24Yeah, and heaven knows Argentina's had enough political instability in the past. Well, one hopes, of course, it doesn't lead in that direction. But it is a very interesting thing, and we will, I'm sure, keep coming back to Argentina and seeing how this is developing at the moment. Inflation is going down. Poverty figures seem to be going down. But let's see how real that is. Well, let's go from rather bizarrely extreme poverty and difficulties to considerable luxury. I'm sure many people listening have heard of Versace and they'll have heard of Prada. Versace is in fact heading back home to Italy in a way because Prada has agreed to buy their small arrival, Versace, from the US luxury group Capri Holdings in a deal that values the Milan fashion house at$1.4 billion.
33:11Now, the move is going to unite two of the biggest names in Italian fashion. And Karine Laudort, who's known as Kay Flawless, London-based freelance fashion and lifestyle journalist and fashion expert commentator, told me what she thought was behind all this. I would say that in Prada's case, it was strategic. And also, I don't think they will try to dilute who they are. It's Versace, just an added brand on the portfolio. and it's a way to diversify the portfolio. And also, I'm sure that Prada are aware that the customer base is very different. So it will help them tapping into a completely different customer base, completely different geographical markets.
33:56Because, for example, Versace and Nua are very popular in America and very celebrity-driven market. Whereas Prada, they thrive in Asia and Europe. So it's a smart move on that front. You were saying about the way that they're different audiences, but what is really the difference between the two brands? I mean, is it more than just the people they're aiming at? Well, the style. Prada is very minimalistic. This is more clean aesthetic, fashion forward. And Versace, if you even think about the logo, and when you see T-shirt, it's very flamboyant, it's glamorous, it's bold, it's very opposite aesthetic.
34:35So that's why I think for them to kind of merge together or collaborate, it will give them access to a market that they don't explore at the moment. Is it also possible to see this as a kind of national thing? Because it obviously strengthens Italy's hand in the luxury industry. And of course, it's against the French LVMH, of course, which owns Louis Vuitton. So is this going to reshape the luxury market now? That's what they trained to do at the back of the mine. but they still got a long way because the French Coguero, LVMH and Kering as well, have been leading for decades, those two French luxury groups.
35:10So for them, I'm not saying it's impossible, but Italy market has been more fragmented. They've had smaller brand, family-owned kind of brands, such as Versace. So it's going to be feasible, but it's going to take them a lot longer. And only if they get return on investment will they manage to do that. And what about those left behind Capri holdings which obviously they still own Michael Kors and Jimmy Choo, they had to take the tough decision to sell Versace. Are they going to sell Michael Kors and Jimmy Choo as well, do you think? To be fair, Michael Kors was right home once upon a time, but it literally lost its luxury shine.
35:47If we've been honest, Michael Kors, as far as leather goods and everything else, is perceived as more acceptable fashion. And as Jimmy Choo, it has heritage, but there's so much competition out there. Once again, I wouldn't be surprised if one or the other brand were to be fulfilled in the future if they don't bring return on investment. And that's why Versace ended up where they are now. Karine Lordot there talking about that buying out by Versace, Prada to buy Versace. Now, Joko, I'm not going to ask you whether you're Prada or Versace in your general choices. And people might think, well, this is a very fringe and possibly almost frivolous area to be talking about at times, a great economic upheaval.
36:33One of the interesting things, of course, is how much of this stuff is bought or has been bought up to now in China. That's right. So that's going to be – it's going to be affected by whatever China does. And most of the luxury products or fashion, not necessarily fashion only, but like cosmetics and things, are bought by the Chinese people. So China has been a huge market for these products. So if China goes down or does get into some trouble with the tariff, it's going to affect a lot of companies in many areas, many fields. So that's something that you really need to look at. Yeah, it is very, very interesting, that whole area.
37:23I mean, I suppose, Tony, the point in all this is that when you're breaking up the normal process of trade with these huge tariffs, and I take fully on board what you were saying about the past practice of China, China has been an enormous push towards areas like the luxury area. We're talking about LVMH as another one which has really been benefited from Chinese interest, doesn't it? Yeah, but the people in China who are buying Prada and Versace are not going to be sensitive to tariffs. So I think the bigger tell in China would be crackdowns on corruption and these sorts of things. So if there is a real sincere enduring crackdown on corruption in China, you'll definitely see an impact on luxury brands and art and other things.
38:12But tariffs, these are not audiences that are tariff sensitive. These items are priced in a way where your average consumer isn't going to go after them. So I don't see them as price sensitive. Even if the whole sort of trading system as a whole seems to be breaking down, which are people talking about. There's almost no goods are going to go between – from China into China from lots of places, but obviously particularly the US. Yeah, I don't really think that's – I think that would be an extreme case and highly unlikely i would give it like less than a five percent chance of actually happening so you know i think these brands are safe they're going to make money people are going to buy them in china and all over yeah and do they still buy them a lot also in japan yoko i suppose you know i think you're not admitting to anything there no yeah well it also depends upon the exchange rate and the yen is getting very strong now so that's going to change the whole thing yes that's another thing, of course, as well, where the currencies go.
39:13And of course, the dollar has had something of a drop, which could be interesting as well. Well, we can't avoid, as you've obviously detected, if you're listening to the program, in almost all cases referring to tariffs, it is the dominant story of the moment. But let's end with an area that perhaps no one has thought about, because one of the first countries to be threatened with US tariffs was Colombia. Now, back in January, Donald Trump said he would hit Colombia, the South American nation, with 50 % penalties in a spat over migration. Now, Colombia's exporters were thrown into panic by this, none more so than those in the cut flower industry, because you may not know this, but Colombia is the second biggest exporter of flowers in the world, and most of them go to the US.
39:57And, of course, this actually happened just two weeks before Valentine's Day, the busiest day of the year, of course, for that industry. Well, the BBC's Gideon Long has been to Colombia to look at the cut flower industry. I'm travelling out to a flower farm just outside the capital Bogota, and I'm going to talk to a man who knows a thing or two about the Colombian flower industry. John Vaughan, pioneer of the flower business in Colombia. And you just celebrated your birthday, John. Tell us how old you are. 90 years old. 90. So you have really been in this industry from the start in Colombia. Absolutely.
40:35I was a pioneer and we had to open all these markets.
40:43We have accomplished a great thing, a miracle in just 55 years. We're the second largest exporter in the world of cat flowers in just 55 years. I call that a miracle.
40:59We grow especially roses, 56 varieties of all the colors. Every country is different.
41:10Some countries dislike yellow roses because it's a flower of the dead. And other countries like Brazil, for example, because of their football team, I think, they want yellow all the time. So it's quite a complicated business, but it's very, very satisfying. And what has this industry brought to the local community here on the savannah of Bogota? Oh my goodness. Constant work. Dignity.
41:42John, can you explain to me where we are exactly what we're looking at here? They bring the flowers from the fields on these machines, on that line that we saw. and then we grade here. So all the women that we see here working here, and men as well? They're grading them. Grading them. Here they grade them. Right. Would you like to see a bunch? So there's maybe 12 flowers in there? 12 flowers. Yeah. There are 12 cut in the same way, the same size, each one. She grades them according to length, according to the amount of leaves that they have. Right. See what length they are. 80s, 70s, 60s, 40s.
42:20Right. I spoke to the head of the Colombian Flower Exporters Association, Augusto Solano. I think the most important benefit for the country is the social impact, because the other agricultural activities, they generate three jobs per hectare. We generate, on average, 15. And these are formal jobs. I mention that because unfortunately in Colombia, in agriculture, in the rural areas, over 80 % is informal. We've come into the packing room now. It's a warehouse around 100 metres long, roughly the size of a football pitch. And there are around 200 or 300 workers in here. Most of them women, but not all.
43:09Some of the workers are taking the freshly cut flowers, which have just come in from the greenhouses, and they're stripping the lower stems of leaves. And other workers are packing the flowers ready for export, so they're wrapping them in plastic or in some cases putting them in cardboard boxes ready for export. Sustainability. 92 % of Colombia's flowers are exported by air. The industry must have an enormous carbon footprint. Well, we've been working very hard on that. If we're looking at the carbon footprint, We cannot look just at the transport part, sending flowers by air as a lower carbon footprint than producing flowers in Europe under greenhouses because of the heating and many other things.
43:58So we have to look at the whole cycle, not just transportation. And as you'll know, there are some people in the United States, in Europe and elsewhere, who every year when Valentine's Day or Mother's Day comes around, they say, we shouldn't be buying cut flowers, we shouldn't be flying flowers halfway around the world. What do you say to those people, to those criticisms? Well, they are wrong. Maybe they don't know the social impact this has everywhere. And thousands and thousands of people depend on this. And that report from Colombia was by Gideon Long. Tony, it's interesting. I mean, we talked in general terms, obviously, about the impact of tariffs and particularly, of course, about the impact with China.
44:39But, you know, looking south from where you are in Texas and into the Hispanic world, we know Mexico has had some very specific tariffs directed at it, but also Colombia, as we heard there, and Venezuela as well. Is there a sense that this is a push, a geographical push, really, almost more towards the Hispanic world than perhaps anywhere apart from China? that tariffs are a push on the uh the u.s neighbors is that what you're asking yeah i'm saying you know you know from where you are looking south and and you know the world that really informs america in terms of awful a lot of people trying to get there of course but also lots of different disputes going on in relation to all kinds of things also drug cartels and the impact is on an industry like this well yeah and i think the trump administration has used tariffs for a lot more than trade, of course, right?
45:29As you mentioned at the start of this, because of an immigration issue, the U.S. wanted to send the illegal migrants back to Colombia, and they wouldn't accept them. And so he said he would put a big tariff on Colombia, and then the president changed his tune on it. And so Trump has used tariffs for several different outcomes. And, you know, because so much of migration has come from proximate countries, I think that's where, you know, that was the first lever he decided to use, I guess. But if you use a big, you know, fairly blunt hammer like that, you know, the instrument of tariffs, it doesn't really help or change much.
46:09It puts some pressure on the government, I suppose. But I mean, if you have an industry like that, the flower industry, if you destroy it, then you're going to get more people wanting to come up and head to places like where you are. Yeah, but I mean, if we look at the output, it got Colombia to change within like 24 hours, right? It got them to take their migrants back within less than two days. And the tariffs that have been levied on, say, Mexico and Canada for fentanyl, these sorts of things, the enforcement of that drug interdiction has really come up quite a lot over the last two months.
46:41So, again, I'm not I'm not trying to be a Trump advocate. I'm trying to take an objective view on the, you know, on the outcomes. And I think part of the reason tariffs are such are they're relying on tariffs so much is because there's an immediate impact felt. He could decide today to put a tariff on somebody and it has to be enforced tomorrow. and they know how much, you know, the president of Colombia doesn't want a bunch of dead flowers sitting around in Colombia, right? He knows that's a big industry for them. Yeah, indeed. So it has to change. Yeah, yeah, yeah. Yoko, I mean, in your part of the world too, there are countries, I'm thinking, I suppose, Southeast Asia as well, where, you know, small industries that have been very effective, actually, in bringing jobs and exporting have been hit with, well, certainly threatened tariffs and now, I suppose, a flat 10 % for the moment.
47:32But it is very damaging to small economies, isn't it? It is. It is. And particularly so when the small countries in Asia are in the process of developing because they are expecting the bigger increase of population, young population, which means that they have much better market for a lot of things. And so it hurts quite a bit, even though, yeah. I was saying it's a very blunt instrument. It's not very selective in the way it deals with these things, and it may be effective, I suppose. I don't think Trump is the kind of guy who does all sorts of selective things. He tends to go bold. He tends to go and cover everything all at the same time.
48:27So that's his style. so I don't expect that he will do anything in a selective way at all. Well, it's interesting you talk about what to select, because I kind of want to end with this and get a sense from you, Tony, and from you, what do you expect next? Because we've all been, I suppose, undermined, bamboozled perhaps by the way things are coming out of the White House. I mean, Tony, do you expect Donald Trump to now stick with the 90 days, to put in new things, to bring back, to postpone even after the 90 days? What are you expecting? I think the lack of predictability is a huge asset on his side, right?
49:09So will there be 90 days? I'm not sure. I think as countries can come to an agreeable arrangement, I think they'll peel off. So I don't think he's necessarily going to hold 90 days on everybody. But we saw overnight that Europe and China have started talking. So maybe he'll start talking harder about Europe. I have no idea what's going to happen. Neither does anyone. That's the whole thing. Yoko, what do you think is going to happen? I think it's going to be anybody's guess. So I have something to look forward to every morning or every hour almost to see what Trump decides to do. But you can't work like that.
49:50I mean, people can't work. Governments can't work like that. Businesses can't work like that. No, no. I mean, that's sort of the general consensus, but Trump just disrupts all these sort of traditional, conventional thinking. So he might as well just go ahead and do it. Well, I think that's probably the way he feels about it, certainly. Well, one thing you can guarantee and is predictable is that Business Matters will help you walk your way through that, whatever comes down the line, and we will be reporting it and indeed discussing it probably with Yoko and Tony, maybe into the next 90 days. But thanks for being with us here on Business Matters.
50:24My thanks to Yoko, my thanks to Tony, my thanks to all of you for listening. And I'm back same time tomorrow. See you then.
50:52that will have long-term consequences for the levels of greenhouse gases in the atmosphere. Wind power in the United States has been subsidised for 33 years. Solar for 25 years, that's enough! The interview from the BBC World Service. Listen now wherever you get your BBC podcasts.
From the publisher
President Donald Trump admits a period of difficult transition is inevitable as his trade policies continue to cause upheaval in international markets. And after the end of the Cold War, the world economy became integrated, and globalisation began, but is that at risk now because of the tariffs, trade war and protectionism? Presenter Roger Hearing speaks to Mohamed El Erian, former IMF Deputy Director who is now President of Queens' College, Cambridge, and chief. Also, a general strike against public spending cuts in Argentina has severely disrupted transport systems in the country. All domestic flights have been cancelled; trains and metro services have been suspended in Buenos Aires and other parts of the country.
Throughout the program, Roger will be joined by two guests on opposite sides of the world – Yoko Ishikura, a professor emeritus at Hitotsubashi University in Japan, and Tony Nash, CEO and founder of Complete Intelligence, an AI-based financial forecasting firm in Houston.




