Moody's downgrades US credit rating, citing rising debt

17 May 2025 · 49 min

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Big Boss Interview: Episode Notes

Episode Title

Moody's downgrades US credit rating, citing rising debt

Hosts: Sean Farrington, Felicity Hannah, and Will Bain Guest Speakers: Rahul Tandon, Lori Ann LaRocco (CNBC Business News), Peter Ryan (ABC)

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Overview

In this episode, the focus is on several major business stories, including:

  • Moody's downgrade of the US credit rating from AAA to AA1 due to increasing government debt and a widening budget deficit.
  • The unexpected ousting of Novo Nordisk's CEO, Lars Fruergaard Jørgensen, amid a competitive landscape for weight-loss drugs.
  • A rise in consumer boycotts against countries and companies for political reasons, notably an Indian tourism boycott of Turkey and Azerbaijan.

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Key Discussions

  1. Moody's Downgrade of US Credit Rating
  2. Reasons for Downgrade:
  3. Rising government debt levels and budget deficits.
  4. The inability of Congress to pass a responsible budget.
  • Implications:
  • Concerns about the sustainability of fiscal policies under current government practices.
  • Analysts remark on the chaotic budget process in Congress, which has led to this significant downgrade.
  • Comments by Experts:
  • Chris Lowe from FHN Financial noted that the increasing debt has sparked nervousness among investors.
  • Discussions highlight the expectation of federal deficits reaching around 9% of GDP by 2035.
  1. Novo Nordisk Leadership Change
  2. Background:
  3. Once the most valuable company in Europe, Novo Nordisk has seen its stock price fall by more than 50% in the past year.
  4. The CEO's departure is attributed to increasing competition in the weight-loss drug market from rivals like Eli Lilly.
  • Market Dynamics:
  • The weight-loss drug market is projected to grow significantly, but competitive pressures have begun to impact Novo Nordisk's position.
  • Analysts emphasize the need for continuous innovation to maintain market leadership.
  1. Rise of Consumer Boycotts
  2. Trends in Boycotting:
  3. Increased consumer activism is observed, with individuals leveraging their purchasing power to express political dissent.
  4. Recent examples include Canadian boycotts of US products and Indian cancellations of trips to Turkey.
  • Effectiveness of Boycotts:
  • Discussion on whether these boycotts are impactful and sustainable in the long term.
  • Professor Maurice Schweitzer from Wharton noted that for a boycott to be effective, it needs to be persistent, as people often revert back to convenience.
  • Cultural Context:
  • The social component of boycotting is highlighted, where consumers feel a sense of group identity through collective purchasing decisions.

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Key Takeaways

  • Credit Rating Downgrade:
  • The downgrade of the US credit rating by Moody's serves as a warning sign for investors, pointing to potential long-term economic ramifications if fiscal policies are not addressed.
  • Executive Accountability:
  • The rapid replacement of CEOs in high-stakes industries illustrates the pressure on executives to deliver consistent results amidst fierce competition.
  • Consumer Power:
  • The growing trend of consumer boycotts indicates a shift towards more politically conscious consumption, though their effectiveness can vary.
  • Market Sensitivity:
  • The discussions reflect a shared understanding of the interconnectedness of global markets and how shifts in one economy can ripple across others.

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Concluding Remarks

This episode of Big Boss Interview provides insight into the current economic climate, urging listeners to consider the broader implications of fiscal policies, corporate leadership dynamics, and consumer activism in shaping the future of global business practices. The hosts and guests delve into complex issues that resonate across industries and around the world.

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Transcript

Automatic transcript. May contain errors.

0:05Hello and welcome to Business Matters here on the BBC World Service with me Rahul Tandon coming up on the programme. We're going to be talking about Novo Nordisk. It was at one point Europe's most valuable company. It is not anymore and that's led to its CEO being given the boot. Why are so many consumers now boycotting products from different countries and do those boycotts even work? We will be finding out on the programme to help us answer those questions. We're joined by two guests as always. We have Laurie-Anne La Rocco from CNBC who is with us. And Laurie-Anne, I've been thinking about you quite a lot recently because I I remember that book you wrote.

0:42What was it called? Trade War Containers Don't Lie. Yeah, you were ahead of your time though, weren't you? You know, I am one tired puppy. So it's, you know, I mean, the book still stands. Like someone's like, are you writing another one? I'm like, it still exists. I mean, the tariffs that are being imposed now, they're still there. I wrote a piece today because there's such a massive global disconnect that, you know, people think that, oh, the tariff's only 30%. Actually, it's not because it's called tariff stacking. And so we have all these previous tariffs that were tariffing Chinese products.

1:24For example, a backpack for a child has a 70 % tariff on it now. 70. It's insane. Well, Laurie-Anne Leroko is a global supply chain. is what she's looking at. If you're a child listening to this programme, maybe not a profession to move into at the moment. We've also got Peter Ryan, senior business correspondent of the Australian broadcaster ABC in Sydney at the moment. But, Peter, of course, you were based in Washington, weren't you? At one stage. Are you glad you're not there at the moment or would you like to go back? It's a bit strange. I mean, I love the United States. I don't like what's going on at the moment.

2:04But as Laurie M's saying, People here think they might be able to be feeling a little bit more cautiously relaxed that the pause button might have been put on Donald Trump's tariffs campaign. But who knows what could happen? You know, once on, once off, one executive order signed. So it's a fair degree of trepidation. But I think people are making the most at the moment. But as we heard just then, it's very important to look at the fine print about what is behind those headline tariff figures. Yep, certainly is. Who knows what happens? That's sometimes what we like to describe this programme as.

2:39Let's see where we go in the next 45 minutes or so. Let's start with this. The credit rating agency Moody has stripped the United States of its AAA credit rating, warning investors about rising levels of government debt and a widening budget deficit. That, of course, comes as President Trump's Republican Party pursues a budget bill that because of those tax increases could well increase debt significantly over the next decade. Here's Chris Lowe from FHN Financials in New York. It is surprising. First off, the reason. It's because there's been a really significant increase in U.S. debt. They're starting to get nervous about it.

3:18Congress, of course, in the middle of the budget process and not focused on any kind of fiscal responsibility. I think, too, as an analyst who's watched this process over the last 40 years and watched the fish downgrade a couple of decades ago, it's absolutely typical the way it's playing out as well. We had five years where Congress increased debt with abandon and the rating agencies didn't care. This time, I think the reason they are focused is because the budget's getting so much attention because the process has devolved into chaos. They can't seem to pass a bill. Laurieann, a couple of those credit rating agencies have already done this.

4:06But when another one does it, it does grab people's attention, doesn't it? You know, it does. And the whole thing is, you know, we were talking about, you know, the Republican plan, right, the tax plan. It's going to add trillions of dollars to the national debt. And then you have the doge cuts, right, that were highly controversial and yet really didn't, you know, do anything when it comes to eliminating the debt. it's just really unfortunate if you really think about it, right, where the state of the U.S. is in the eyes of the markets and how things are trying to get steamrolled through. But yet, you know, there are all these cautionary tales to see, you know, what's going on, particularly when it comes to the finances of the U.S.

4:52government. Peter, when you were in Washington, was that at a time when people were beginning to look at the scale of the deficit? and did you ever think it would reach the scale where it is now? Yeah, look, it was an annual or a semi-annual event, keeping an eye on what was going on with the debt ceiling. That was always like a red alert flashing or an orange alert, but it's got worse now because in the note from Moody's, they're expecting federal deficits in the United States to widen, to become nearly 9 % of GDP by 2035, and then on the basis of rising entitlement spending and pretty low revenue generation from tax and looking at the federal debt burden, thinking that by 2035, it could be 134 % of GDP in the United States.

5:43So there's clearly a lot of pressure to get that under control, but it's the politics and the gridlock and the uncertainty provided by Donald Trump's economic and fiscal policies at the moment, but it should be remembered that this has been an ongoing issue in American politics. And I'm sure that's one of the first things that Donald Trump will be saying and who he's blaming, perhaps his predecessor. We'll have to wait and see. When we look at the scale of it, the numbers almost become meaningless, don't they, Laurie? Because, you know, what is it now? $1.83 trillion in 2024. How do you reduce something which is of that scale?

6:21It's mind-numbing, right? I mean, it's almost like you're watching a cartoon unfold. And, you know, a lot of folks within the business world have said that, you know, when it comes to these tariffs, this global trade war that he has put together was a way for the pay for, right, to help pay for all these things that he wanted to do. And I'm actually on the Treasury website right now for the United States looking at how much was brought in on a daily basis for the tariffs. President Trump says we're bringing in$2 billion a day in tariff money. We're not. According to U.S. Customs, which goes through the U.S.

7:00Treasury, we're looking at$258 million was brought in just yesterday. So there's a massive disconnect. And it's this rhetoric, right, the gridlock, you know, that we're talking about here, that there are unintended consequences. and unfortunately it's just going to get worse and we're just kind of all watching this train barreling down this rail. It's quite scary to see what they're doing. It is, but Peter, when we look at that ratio of debt to GDP, which a lot of people say is extremely important, look at Japan, 263%, they're still surviving. Yeah, and debt goes on, it's part of life. Australia's debt is looking like being about a trillion dollars, which is small compared to anything else here.

7:55But we are a much smaller country. I was looking at some of those Moody's comments, though, about reading between the lines, about saying that the US retains exceptional credit strength and resilience, dynamism of the economy, the role of the US dollar as a global reserve currency. but notes that recent months have been characterised by policy uncertainty, perhaps an understatement, but they're expecting and hoping that the US will continue that long history of effective monetary policy led by an independent Federal Reserve. So we've only heard some of those comments that Donald Trump has made towards Jerome Powell and that intervention or pressure to cut interest rates, and Jerome Powell's standing pretty firm there.

8:41So I thought it was also interesting that they do look at the institutional checks and balances and constitutional separations of powers between the three branches of government. And there seems to be a little bit of discussion on that from the White House at the moment. So that's separation of powers and the independence of those checks and balances are really important and something that Moody's and the other agencies are clearly looking at. Yep, I'm sure there'll be more discussion of that coming up over the course of the next few weeks. Australia's debt to GDP ratio around 49.3%. Now, one of the things we like to do on this programme is to track global trade and the impacts that tariffs have through shipping.

9:22Good to have Laurie-Anne on the programme today. Earlier this week, we saw a pause, didn't we, in the tariff war between China and the US. But as we've already been told by Laurie-Anne, still some pretty high tariffs in place. So what impact is that having? Here's Mario Codera, CEO of one of the US's busiest Portsmouth Beach. He's been telling me what the past month has been like. Well, the good news is that the two main parties, China and the USA, have agreed and are having discussions. However, we still remain in a period of uncertainty because, again, all that's been announced is a pause. I've always been optimistic that there will be a meeting of the minds.

9:57Again, good news that we have a 145 percent tariff that's gone down to 30 percent. But nevertheless, again, that's a pause. So I think what the industry is looking to is some clarity so that they could do their business planning going forward. When you talk about uncertainty, let's put some numbers on that. What sort of fall in volume have you seen at the port of Long Beach over the past few weeks? Well, we definitely saw a fall volume in the short term of 10 to 15 percent. And prior to Monday, our forecast that we were going to reduce volume in the second half of 2025 by 20 percent. However, given the discussions and the announcement that we heard Monday, I will say that in the next two weeks, we have expectations that 18 vessels will arrive.

10:42To put that in perspective, in good times, we have about 20 a week. So it gives us a signal that perhaps some of this cargo that has been delayed is now coming to the West Coast, given that the shippers have a little bit more comfort, that they're not going to be exposed to 145 % tax. But, you know, 30 % is, again, not the ideal scenario. So we were as low as 14 vessels a couple of weeks ago. One day we had one vessel at our two major terminals or six terminals in Long Beach as opposed to six. Do you sense that we're going to see quite a lot of front loading taking place in this period until we get to July, really?

11:23I do believe that we're going to see a slight surge because July is the beginning of peak season. So this cargo has to come to get ready for the back-to-school and holiday inventory. So again, on August 1st, we'll have a better idea how much of this expected surge may occur. Just in the last 48 hours, announced that prices at Walmart are going to go up. That gives you an indication that at the end of the day, the consumer is looking to higher prices. Still, we're in an uncertain period. Now, aside from the 90-day pause on the China-USA tariff, let's keep in mind the July 8th date. That's the pause that will end on reciprocal tariffs.

12:06Laurie-Anne, I'm sure you know Long Beachport very well there. That uncertainty, when you're talking to shipping companies, when you're talking to all those people in logistics, what are they saying to you at the moment? You know, I actually just did a survey with some of these guys that are coming out on Monday. And, you know, when it comes to the 30 % tariff, it's still crazy high. And so you are not going to see a huge resurgence of containers coming in. You are going to see some replenishments. But the fact is companies are retrenching in terms of how much inventory they're bringing in because they're also concerned about the consumer.

12:48Is the U.S. consumer going to spend a lot? And so as we move forward, we will, I mean, retailers have told me we will see some empty shelves still. And also when it comes to like the July 4th sales that are really big here in the United States, you've got Black Friday, Cyber Monday, those holiday sales. You're not going to see as many because why would a retailer put a product on sale if they can actually sell it at full price? And so they will be actually cutting back on promotions as well. So the U.S. consumer, which is really used to this wide breadth of product and these sales and all of that, it is not going to be there.

13:30And it really comes at a very dangerous time, if you will, for President Trump because of midterm elections. so if people are upset that they're not getting you know their product or whatever it might be or the sales they will go back and they do know that it will be the tariffs because you know Walmart and all the companies they are effectively communicating to the consumer now that this is not their fault this is the trade war yeah we had that statement didn't we from Walmart saying to people look expect prices to go up in the course of the next few months it always intrigues me Peter that And when we talk about the China and the US, one of the countries that actually, you know, if that trade war is not resolved, could suffer quite a bit is Australia, isn't it?

14:14Yeah, that's right. If China is badly hurt or already has been badly hurt by these tariffs, looking for other markets, the risk of dumping cheaper products on countries like Australia. so people buy steel, for example, cheaper or lower quality from China rather than buying the local stuff. Also, if China's economy is hurt and they stop buying our iron ore and coal and other products to keep building cities and construction, well, that's bad news for Australia's budget given that it's heavily reliant on those commodities and would put a hole in the budget bottom line if there was the worst-case scenario.

14:54So, yeah, we are exposed and China is our biggest trading partner, yet the United States is our biggest strategic ally. So pretty much caught in the middle. Definitely caught in the middle. Right, we're going to give Lorianne a little bit of a break from tariffs and from supply chains. Instead, we're going to talk about this company. Type 2 diabetes? Discover the Ozempic Trizone. Oh, oh, oh, Ozempic. I got the power of three. I lowered my A1C. It really has been one of the great success stories, the weight loss drug Zempik, has turned the Dutch, Danish even, pharmaceutical company Novo Nordisk into one of the most profitable firms in Europe.

15:34Briefly, in 2024, it was actually Europe's most valuable company. And sales of weight loss drugs have had a huge impact on the Danish economy. Here's the mayor of Kallenburg, the town where its manufacturing hub is actually based. Ten years ago, we had quite high unemployment rate. Now we have one of the lowest in the island of zealand all the people working there they have a good salary and they can pay taxes when kalenborg is expanding so much we have a greater share of a bigger cake we have a lower the taxes for people six times in 10 years and then we can afford to make some investment in the municipality too we can see that going around in the city much of that success we heard about there has come under the leadership of the company's ceo lars jensen but now he's lost his job as the company's share price has fallen by more than 50 % in the past 12 months.

16:27Adrienne Meyer is our correspondent in Denmark. She's been telling me about this story. Here in Denmark, it's been described as a bombshell. It's really overseen the huge growth of the company and the transformation of what its main product is because it's a company that's been well known in Denmark. It's been around for 100 years, but it's been principally known as a manufacturer of insulin to treat diabetes. But over the last few years, when these seemingly wonder drugs, these weight loss drugs, Wegovy and the other diabetes drug, as Zempic hit the market, there's been a huge transformation of the company.

17:04Enormous sales in the United States. So this abrupt ousting has really caught a lot of people off guard. Shares in Nevernodis fell following the announcement. But the company said that this is a decision that's been sort of made over the last few weeks. and they decided it was time to replace him and find a successor. But Janssen himself said it wasn't something he was expecting right now at this moment. There's been a race, it's been a two-headed race to produce these weight loss drugs and particularly for the US market. Novo Nordics were the first to bring their products to the United States and to other markets but Eli Lilly has really been chasing them and their latest drugs have actually in some clinical trials had a slightly higher weight loss result.

17:48So that has had an impact on the market and on Nova Nordisk. And both companies have been racing to sort of produce the next drug that they're going to bring to market. That's made investors a little bit nervous about what the future might hold. So in 12 months, it's wiped off about 50 % of the value. So having rocketed up to become Europe's most valuable company in 2023, it lost that top spot. And it's hemorrhaged about 300 billion in value in just one year. Adrian Murray there. Now, this is a market, Peter Ryan, $165 billion market, probably going to double over the next 10 years or so. But, you know, it shows you how competitive it is.

18:27You know, CEO has done an incredible job for this company, have a bit of competition for me, Eli Lilly, lose some of that market. Bye-bye, CEO. Pretty tough out there, isn't it? Yeah, it is a brutal world out there when you're a CEO on the big money, but it shows that you're only as good as your last set of results. And if the numbers don't come in right or if you upset or shock investors, you're in trouble. Just reading that earlier this month, Nova cut its sales and profit forecast for the first time since the launch of Wigavi four years ago. So it only takes a major investor or an activist investor or a fund manager to rattle the cage and ask what's going on.

19:10and if things are going backwards, results are lower than expected, your head's going to be on the chopping block. So you've just got to keep innovating and can't afford to go backwards there. So this is what has happened here. And this whole sector is a highly competitive area and it's a global money-making machine, but clearly not making enough money for this company. But that is the problem, isn't it, Laurie-Anne? Because, you know, you can innovate, but at some point, and Eli Lilly is a huge company and now the world's biggest pharmaceutical company, somebody might come along with a better product than you.

19:47Oh, absolutely. But also, too, it's like with the his and hers, like those websites where you can get the generic version of these weight loss drugs. A lot of people can't afford, you know, the name brand here in America. And so they're going to these websites to get the generics. And so that's also eating part of this market share. And so it'll be interesting to see as we move forward where consumers gravitate. I don't know in Australia if there's a big generic market for these weight loss drugs. But I know here in America, people are going to those other websites in order to reap the benefits but paying the generic price.

20:35Yeah, look, one of the things here is the Wigovi, for example, are not on what we have as a pharmaceutical benefit scheme where you can have subsidised medicines, which I think you can get for around about$31 a prescription. But I had heard earlier that generics were out there, but also some compounding chemists were able to make some of this up and were selling it. So So it's highly competitive. People want to get hold of it. They've seen the results. And if you don't have deep pockets to be able to do this because it's a very, very long commitment to keep the weight loss going, people have to think about that and probably seek other alternatives.

21:15Yeah, Laurie-Anne and Peter, Laurie-Anne, if you want to go first. And you make a great point here about the cost of these drugs. But are you seeing more and more people around you using it or thinking of using it, Laurie-Anne? Oh, most definitely. I know a lot of people that try to do weight loss this way versus, you know, the old-fashioned way of counting calories and, you know, eating healthy. But, you know, but a lot of it is the price. And from people that I know that are on these drugs, you know, they'll try to go the traditional route, but the insurance companies don't say yes. You know, they don't approve it.

21:52So you would have to pay and spend a lot of money, right? you know, for these brand drugs, which is why they're going to these alternative marketplaces. And it's the same, it's the same drug. It's the same semi-glutide and, you know, you know, the Eli Lilly, you know, they're, you know, they're, I can't even pronounce it. I won't even bother, you know, that, that drug, you know, but there's alternatives out there and we all know people love the cheaper chicken. They certainly do. Peter, 20 seconds for you, similar around you in Australia? Yeah, look, about$460 a dose. And if you're in the United States, it's looking like you might be paying$1 ,300 for a 28-day supply.

22:35So out of reach for most people. It certainly is. Now, calorie counting, that's something that I should do, though considering the number of sweets our producer forced down me before the start of this program, I think I may well have just broken the scale of that. We'll be back very shortly after the news.

23:03Welcome back to Business Matters here on the BBC World Service. Laurieann LaRocca with us from the US. Peter Ryan, of course, with us from Australia. Now, we are seeing more and more consumers boycotting products from countries, often for political reasons. At the moment, we're seeing many Indians cancelling holidays to Turkey. They provided arms to India's neighbour Pakistan during that period recently of heightened tensions. Farhan Khan is the director of sales at DMC, while a destinations management company based in New Delhi. Around 90 to 95 percent booking has been already cancelled. It is the decision by the customer.

23:42Those are mentally, emotionally attached with the nation. So we Indians also take the decision as per the sentiment of our nations. So whatever we felt that the country who is not standing with us in our tough time. So we should also boycott them whatever way we have in our hand. And we've heard lots of voices from Canada in the past few weeks on this program like this one, who are boycotting American products because of Donald Trump's comments that Canada is the US's 51st state. I just was this morning shopping at my local grocery where there's Ontario strawberries and there's California strawberries.

24:20The California strawberries are now priced down to$3 for a carton. The Ontario strawberries are$6 for a carton. Nobody was buying the cheaper California strawberries. They are rotting on the shelves. And the expensive Canadian strawberries are almost gone. That's what's happened here. Laurie-Anne, firstly, this was a story that struck us. We were discussing it. There are more consumer boycotts nowadays than before. They seem to be coming a little bit more common. Consumers thinking they maybe have more power through their wallet to express their opinions. Oh, most definitely. I mean, like these economic, it's an economic boycott.

24:55And so when you're flexing your wallet, when it comes to push comes to shove, right, you've got the rhetoric of the trade wars. But when it comes to the consumer, they're going to belly up right to that bar and say, you know what, either I open up my wallet for my own country or the other. And they're going to stand fast, right, and not buy, quote, the country that is antagonizing them. You know, that was also one of the reasons why when we saw this push comes to shove with U.S. versus Canada and U.S. versus Mexico. Remember when Canada then took all the beer off the shelves? Yeah. You know, of U.S.

25:38And then all of a sudden we started talking to them. When you look at the United States, you know, it's 50 some odd different economies. It's not just one economy for the country. Every state has its own leaning when it comes to trade. And so you have many states here in the United States that do trade heavily with Canada, that their economy would get crushed and jobs would be impacted. And so that's the whole thing when it comes to this trade war, particularly with the U.S., because of the granular impact. Trade takes people. And the consumer now knows. And so why not flex your wallet, buy something else to make a statement?

26:24Have you seen in Australia, Peter, examples where we're seeing consumer boycotts of products? Probably the main one, I think, is Australians love traveling to the United States. There have been fewer people getting on a plane and traveling across the Pacific to L.A. concerned about what might be happening at immigration as they go through, given the toughest stance on migration. So there's some evidence there that outgoing Australians are travelling. It's down a little bit. Here, a lot of scepticism or maybe a pushback against Tesla and Elon Musk. And so we've been seeing that in the United States with some of those Tesla vehicles set on fire.

27:11And just looking at Canada, not buying US bourbon or things like beautiful Californian wine that seems like a bit of a waste, but the Canadians are taking this extremely seriously. And if you look at some of the other US exports coming to Australia, a lot of people probably wouldn't even know. Things are so interconnected, you might be buying something that you might think it's local, could well have US components in it, anything like

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27:43machineries, vehicles, public transport, trams, trains, electronic equipment, social media services, of course, that are owned by, whether that's by Meta or Google, it's all controlled. If you want to keep using those sort of things, how can you actually get out of that? So there's There's some pretty obvious ones there. Whether it makes a difference, it's really, you know, a little bit of people power sending the message. Does anyone in the Trump administration care? Probably not. Well, that is such a good point you made, Peter. And that's a point that we put to Maurice Schweitzer. Does it work?

28:20And why are we seeing more of it? He's a professor at the Wharton School at the University of Pennsylvania. There's been an increase in tensions. People often try to vote with their wallets. So Canadians avoiding the United States for vacations, or in this case, Indians avoiding Turkey for a vacation. We're seeing this across the globe where people are expressing a preference by choosing a different economic decision. And how much impact can those economic decisions have? It really depends on how persistent those decisions are going to be. In most cases, people, their attention gets absorbed by something else.

29:04A new issue comes along. For a boycott to really work, it needs to be persistent because people have to choose something that's either less convenient, less pleasant, less economical. And boycotts will only work if people are highly motivated over a long period of time. And I suppose it also depends on the scale of trade. If we're talking about countries here, Canada, Canadians have a lot of US products, so it's easier to boycott those products. Indians, some of them go to Turkey, but a tiny percentage of the population. That's right. So if it's a very small portion of the population, Turkey is probably unlikely to feel a big economic hit.

29:49It's also, you know, for the Canadians, they do get a lot of U.S. products. But because of where they're situated, they don't have as many competitors. That is, it's much more expensive for them to get products from other countries to start, say, buying European products or products from Asia instead. said, it's going to be less convenient, less economical. So it's got to be something they're very motivated about as well. I suppose we're talking about the economic impacts, but for individuals, the other side of this is when they do it, it makes them feel better, I suppose. It may. And I'd also flag a social component that is, it could be part of a group identity.

30:34And here in the United States, there was a boycott of Bud Light because they had hired or given products to a person who was transitioning in the trans world as Bud Light marketing was trying to expand their reach. There were people that got upset about Bud Light, started boycotting Bud Light. That had a real impact in part because people consume beer socially together. And so as a group, people see what you're consuming and you're forming a sense of identity with your group. And sometimes social consumption can make boycotts more effective. On that point there, is it easier to boycott a company because you just have to go to another product than it is to boycott a whole country?

31:21country? I mean, we've seen a lot of companies, McDonald's was one who've suffered, haven't they, because people have associated them with policies and Israel when it comes to Gaza? Broadly, you're right. That is, boycotting a whole country is hard. Boycotting a specific product when there are easy alternatives is much easier. So like in the Bud Light example, going to Coors Light or Miller Lite is very easy here in the United States. There's just a very salient alternative that makes transition costs pretty easy. For people to boycott a whole country, it could be a long list of products and it could be very inconvenient.

32:07And over time, people lose motivation. We are seeing more of this though, aren't we? So is that giving us a sense that consumers are using what they think is their economic power a little bit more than they have done in the past? Yeah, it could be rather than economic power, it could be just expressing a preference, that is. But in part because it's happening with increased frequency and the number of boycotts has gone up, it does also mean that new boycotts keep coming up in a way that keeps pulling attention. As intense as you might feel today about something, you might feel very differently, you know, a week, a month, six months from now.

32:49Professor Maurice Schweitzer there. The problem with consumer boycotts is, though, Peter, you might start boycotting products of a country. What's going to stop those people then boycotting your product in return? Yeah, that's the big problem. Depends on how heavily the message lands, but there's a risk in doing all of these sort of things. I mean, I think there are plenty of Americans still visiting Australia. You know, the US dollar's in favour of them here. That hasn't stopped. Americans that I know who've been visiting here, very cordial relationships. There are a few things we try not to talk about, but Americans are actually, you know, willingly coming forward and saying that there's a little bit of, you know, not a little bit, but concern or distaste about what's going on and even some talking about some of the fear of being monitored and, you know, and maybe even talking about the need for burner phones.

33:43So it's just very interesting observing all of this, having lived in the United States and seeing some of these changes underway at the moment and so much change and uncertainty created this year by some of those political, economic and social changes. Laurieann, have a listen to this for us, because we're talking about consumers taking a stance. What about companies themselves? Well, Ben Cohen is the co-founder of the Ben & Jerry's Ice Cream Company, a billion dollar business, of course. He was arrested during a protest in the US Senate over military aid to Israel and humanitarian conditions in Gaza.

34:18I'm speaking to you now as an individual and the action I took was as an individual. It was not on behalf of Ben and Jerry's, but I can tell you that for Ben and Jerry's, it has a social mission and it has a set of values that determine what actions the company takes and what stands the company takes. Those stands are generally about justice and human life. So we take those stands and, you know, some people agree with them, some people don't. It's okay. We keep on selling more ice cream. Larianne, more consumers may be taking stances and using their economic wallets, but for companies. Ben & Jerry's do it.

35:08Not many others do, though, do they? No, but Ben & Jerry's is a unique company because it's really based on their values and the way that they speak out. They have a long history in terms of standing up against certain things that they're against. And so the people that purchased the product, they already know like what Ben and Jerry's is about. And so the CEO is trying to thread that needle, if you will, trying to separate himself from Ben and Jerry's. So there is no retaliation, but when it comes to the co-founders and, you know, everything that they, that they do, be it from, you know, standing up to Gaza and, you know, other political activisms, people know, you know what I mean?

36:03Like in terms of where they stand. Yeah, they certainly do. Let's see if more companies will follow that line. Let's see if there's more consumer boycotts moving forward, something that we will, of course, keep a close eye on here in the business department. Right. For a century, the Aberdeen to Penzance train has served as the longest direct train journey here in Britain. The trip takes more than 13 hours and covers some 785 miles. but on Friday, the last train made its final journey on this service. There is something quintessentially British about the long train ride and the railway runs deep through the national imagination.

36:40Daddy, my daddy!

36:49Careful, Thomas, called his driver, but it was too late.

37:02You alright, darling? Sounds there from the railway children, Thomas, the tank engine and the great film Brief Encounter. The Aberdeen to Penzance has long been a favourite of train enthusiasts, so we asked Amy Smith, who's all on board celebrating the very last run, to send us a diary of her day. Hello, this is Amy on Aberdeen Station, about to embark on the 36th stop. 785 mile journey which will take me over 13 hours getting in to Penzance at 21.30 this evening

37:45starting off here in Aberdeen I'm on a coach which is about half full coach F lots and lots of fellow enthusiasts coming through people with their phones taking pictures it's just a fantastic experience I'm really excited about it just gone to Edinburgh so we have now joined the second train set that it's now a nine car train which is very exciting I can't believe that we are already three hours in it's gone so fast lots and lots of fun conversations with fellow passengers and staff talking Great British Rail, admiring the views. We are nearly at Newcastle. It's well over four hours in. The sun is still shining.

38:27It's got a bit quieter on the train now. People are a bit more chilled out, reading books, playing cards. This is an exciting update from AIME in Newcastle. We reversed formation and we are now travelling forwards in our reserve seats. We have just arrived at Wakefield Westgate, which I believe is the 20th of the 40 stops. So in terms of stops, we're halfway there. Hello, it's Amy at Sheffield. It just past three o 'clock, which means we are pretty much halfway through, much only time-wise. We're looking at our scene scenery, but mostly just having chats and taking pictures. It's really good fun.

39:12Got a new lady join us in the Coach F crew, having a great time. So, bye. There we go. Amy is going through her journey for us. Now, Laurieann, the longest one I've been on, I used to go from Delhi to Kolkata quite frequently. That was about 28 hours. It was brilliant. You used to steal everybody else's food or share their food with you. Really used to enjoy. What's the longest train journey you've been on? Oh, jeez. I would say from Long Island to Watertown, New York, and it was well over six hours. I take the Acela a lot, which is like the, that's like our quicker version of the train. We don't have a bullet train or anything like here.

39:56And that takes like four hours from, say, New Jersey to D.C. I love the train because it's, you know, you can kind of just chill out and you can look outside. And to me, it's like less frenetic and less stressful than going on a plane ride. I was kind of sad when I saw the news, you know, that we're going to be talking about it because it's just, it's an interesting way of life, right? In a way of travel. And I think today we need to have that pause in life to kind of stop and smell the roses. And I think when it comes to the train, that's like the equivalent, if you will, right, of having less stress while you're commuting or going somewhere for vacation.

40:40Yeah, I think it's true. And somehow I think it's, I don't know, more communal on a train than a plane. You tend to talk to people more on a train maybe than you would do on a plane. Peter, what about you in Australia? You've got a pretty efficient train system, haven't you? You must be on long journeys there. Yeah, you've got your regional train systems that are for regular people who might be traveling but there's some pretty good prestige travel that that's I guess pretty targeted at maybe people who might be cashed up or recently retired or doing the trip of their lifetime a big one is the Indian Pacific which is 4 ,352 kilometers from Sydney to Perth can take you know four to five days depending on how you go.

41:22It goes out from Sydney out through Broken Hill down to Adelaide over to Perth, but great food, great wine, great outback scenery. The other one that a lot of people like going on is the Garn, which runs south to north from Adelaide to Darwin, which is yet another one, but you need to have deep pockets to be able to afford that one, but it sounds fantastic. And also going into far north Queensland to Cairns and to Longreach. And, yeah, you get a close-up view of what's going on in Australia and they are long distances. And this, in many ways, makes up the fact that Australia, in the past, up until perhaps the early 1980s, had very strong, you know, regional or state rail services.

42:08And I was just thinking about travelling in the United States. I used to like getting on the Acela Express, which is like a business class train, better than travelling on the jet up to New York. You get in there and I would always book a quiet carriage and the conductor would say, you're going to be given one warning, no loud talking, no talking on the phone, no speakerphone. And I've seen people being kicked out, but it's the way to travel, peaceful, relaxing. You see the scenery. You do indeed. A quick final thought from you, Laurie. I mean, you're around New York, decent train system, but the rest of America, are not really much of a network in place, is it?

42:48I guess, like, I mean, we do have the Class 1 railroads, and they've been investing billions of dollars, but it's more for the freight, you know, to get the product from, you know, the East Coast to the West Coast and, you know, West Coast to the East Coast. There are, you know, passenger rails, but it's not like, you know, what, you know, both of you are talking about in terms of, you know, the passenger rail. I mean, we do have passenger rail, but not, I mean, at least from what I know, you know, for that travel. But it's, you know, it's a luxury. It is a luxury, isn't it? Speaking of luxury, I was thinking you really got me hooked on that train, Jenny, on the Garn train, to be honest with you, Peter.

43:30But Neil, the producer, just sent me the cost,$3 ,495 to$6 ,495 per person. So maybe that's going to have to go on hold, or maybe I'll just go on my own and don't bother. That's one way, then you've got to get yourself back. Okay, all right. Well, that's completely gone now. Thank you very much. Right. Can bringing in your pets to work be good for your business? Do you have a pet, Laurieann? She just recently passed over the Rainbow Bridge. It's okay. It's okay. But I do love pets. I think they're wonderful. And Peter? I used to. We had a beautiful golden retriever, which my wife used to take into her office, a very calming spirit in the office, beautiful dogs.

44:15And I think that we're seeing a bit more of that in terms of comfort dogs as well, that if they're the right type of dog and they can behave themselves, really calms down an office and also a bit of a distraction from having to work. Yeah, well, you know, Neil, the producer, he's trying to bring the old dog into work at the moment. We'll be waiting to see. We will update you on any progress that some would say the dog may be more useful than him, but we would never say that here on this program. Viktor Martinov on this story is the CEO at Avion Market Company in London. He's been speaking about taking your pets to work to my colleague, Wilbay.

44:48Well, I got Jerry seven years ago, and most of the time he lived at my home with me. But for the last few years, I understood that I have busier and busier, and I have a lot of business trips. And Jerry was alone at home, and I think for cats it's not very good. So I came up with an idea to move him to my office. well you know why not at the same time at the office the same time at home and also i have people there all the work time so i tried this idea and it's working you know it's it's really working for the bottom of the side jerry right now doesn't feel alone at all everybody wants to pet him and like he also cheers up my colleagues they have more motivation to come to the office right now good for your team's morale and as well yeah yeah yeah for sure you know work in business situations pretty stressful negotiations calls and it helps to reduce the stress level how is he in the office well yeah of course he's a calm cat that's why he's in the office he's not too active like most of the cats but we had a funny story about this how he jumped on the lap of our visitors Actually, it helps.

45:59And at this deal, it really helped us. We had a visitor in our office discussing a deal about selling a business jet. And, you know, the conversation was pretty critical, stressful and serious. But suddenly, Jerry, in the middle of conversation, he jumped on a visitor's lap. And, like, he was really scared about this. But it turned out that he's a cat flower. And his mood immediately changed. Can you imagine? I directly saw how the man's face and tone in the conversation changed. Jerry sealed the deal. Yeah, yeah, kind of. He becomes softer. And in the end of this conversation, we make a good deal of selling business jets.

46:41So you could say that Jerry also helped us with our work. Victor Martinov, their CEO at Avio Market Company in London. His cat there helping to seal some deals. Hopefully the cat's getting a good salary from Victor. Peter, you talked about the Golden Retriever Company, and you know it's a nice light story, isn't it? But as you were saying there, it does help calm people, doesn't it? I mean it can be quite beneficial. Yeah, calms people. It's been interesting over the last few years. I've been seeing in different workplaces, including the ABC Comfort Dogs, being acceptable. Of course it depends on the type of dog, if they can behave themselves.

47:21They're a bit yappy or have an accident or whatever that becomes a bit stressful. I haven't seen that happen. But it is a good thing. And often you see comfort dogs at airports, which are fairly stressful locations. And I think they do help some people who might have a fear of flying or just can't stand waiting. Yeah. And it depends on how it goes, doesn't it, Laurie? If that cat had jumped into a customer's lap and the customer had reacted really badly to it or, I don't know, had an allergy or something had gone wrong, it can go the other way, can't it? Oh, it most definitely can. I mean, I can personally tell you I took one flight where there were supposedly seven service dogs on the plane.

48:03And when you have a service dog, they're not supposed to bark. They're trained that way. and there was barking and growling. And so, you know, from a passenger standpoint, I mean, I had a dog, you know, I've also had cats. It just gets frustrating from a passenger standpoint where sometimes you might have people getting their animals as service animals and they're not trained to be a service animal because that actually takes away from the environment. It can actually create stress. I mean, who wants to be on a plane with dogs barking and growling? Yeah. Here in Australia, Virgin Australia have announced that they're going to be introducing pet-friendly flights.

48:47Your dog, your cat, but they've got to be in designated rows and behave themselves. Well, listen, I've got to be honest with both of you. As I get older, I get even more grumpier than I generally am. You know, I struggle with humans on planes, so the thought of animals joining them on there, you know, I'm always the one hoping for the empty seats next to me. Laurieann, good luck with the global trade war and monitoring those global supply chains. Peter, stay in Australia. Maybe it'll be a little quieter than it is in the US at the moment. That is it for Business Matters. The programme will be back on Monday.

From the publisher

The credit rating agency Moody’s has stripped the United States of its triple-A credit rating, warning investors about rising levels of government debt and a widening budget deficit. The agency has shifted the US rating down one notch to AA1, while changing its outlook from negative to stable. Novo Nordisk, the company that makes the weight loss drugs Ozempic and Wegovy, is abruptly ousting its chief executive, Lars Fruergaard Jørgensen, over concerns the firm is losing ground in the popular weight-loss drug market. Consumer boycotts of countries and companies are on the rise, with the latest being an Indian tourism boycott of Turkey and Azerbaijan. This comes as some Canadians boycott the US, while others refuse to buy from some specific companies over their policies. We will be joined throughout the programme by Rahul Tandon is joined by two guests on opposite sides of the world: Lori Ann Larocco, senior editor at CNBC Business News in the US, and Peter Ryan, ABC's senior business correspondent in Australia.

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