Trump pledges a 50% tariff on copper imports

9 Jul 2025 · 49 min

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Podcast Notes: Big Boss Interview - Episode: Trump Pledges a 50% Tariff on Copper Imports

Podcast Overview Title: Big Boss Interview Hosts: Sean Farrington, Felicity Hannah, Will Bain Description: The podcast features high-profile executives and entrepreneurs sharing insights on managing large organizations. Each episode delves into challenges and opportunities faced by prominent businesses.

Episode Summary In this episode, host Sam Fenwick discusses President Trump’s announcement of a 50% tariff on copper imports, its impact on various industries, and other economic implications. The episode further covers federal job cuts approved by the US Supreme Court and highlights WeightWatchers’ restructuring efforts after facing financial difficulties.

Key Topics Discussed

  • 50% Tariff on Copper Imports
  • President Trump announced a tariff of 50% on copper imports, raising concerns for US businesses reliant on the metal.
  • Copper's critical role in electric vehicles, military hardware, semiconductors, and consumer technology was emphasized.
  • Immediate effects on prices were noted, with prices on the COMEX exchange rising over 12%.
  • Discussion about stockpiling and reliance on imports from countries like Chile, Canada, and Mexico.
  • Economic Implications of Tariffs
  • Ronan Murphy from Argus Media discussed market expectations and the implications of such a high tariff.
  • Concerns were raised about potential shortages and price increases in various sectors, particularly energy and clean technologies.
  • Impact on Clean Energy Sector
  • The podcast explored how the tariff could affect renewable energy projects and electric vehicle manufacturing, highlighting Trump's rollback of tax breaks for solar and wind energy.
  • Federal Job Cuts and Supreme Court Ruling
  • The Supreme Court's decision allowing mass federal job cuts was addressed, with potential risks to essential services.
  • Michael Braddon, representing workers from the Department of Energy, expressed disbelief at the ruling and the impact on job security among federal employees.
  • WeightWatchers’ Restructuring
  • The company's financial struggles and recent bankruptcy filing were outlined, alongside plans for a partnership with Novo, a pharmaceutical company producing weight loss drugs.
  • Discussions on how WeightWatchers aims to modernize its brand and services to remain relevant in the weight loss market.

Guest Contributions

  • Jessica Khine: Business development consultant from Malaysia:
  • Discussed the broader implications for Asia and concerns among copper-exporting nations regarding the new tariffs.
  • Rema Rahman: White House and Legal Affairs editor at The Hill:
  • Provided insights into the political context of the tariff decision and discussed implications for the pharmaceutical sector.

Key Takeaways

  • Tariffs and Global Economy
  • The 50% tariff on copper imports signals a significant shift in trade policy with potential long-term effects on the US economy.
  • Businesses are experiencing considerable anxiety due to uncertainty surrounding tariff impacts and pricing strategies.
  • Job Security Concerns
  • The ruling on federal job cuts raises serious concerns about the future of essential government services and employee stability.
  • WeightWatchers Rebranding
  • The partnership with pharmaceutical companies could revitalize WeightWatchers but may also reflect the need to adapt to changing consumer preferences and industry standards.
  • Political Dynamics
  • The interplay between economic policy and political considerations remains influential, with potential pushback from states as energy prices rise due to recent decisions.

Conclusion This episode of Big Boss Interview provides a multifaceted view of the current economic landscape, particularly highlighting the ramifications of tariffs, job security issues, and corporate restructuring efforts in the face of evolving market needs. The discussions are timely and relevant, shedding light on the interconnectedness of politics, economics, and industry dynamics.

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Transcript

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0:04Hello, I'm Sam Fenwick. Welcome along to Business Matters on the BBC World Service. coming up on the programme today. High prices and uncertain futures. President Trump has slapped a 50 % tariff on copper, the metal of electrification. That sent prices soaring and left US businesses guessing. Tax breaks for solar and wind are rolled back, so we'll look at what that could mean for US energy prices. And we hear from a Californian bike maker caught up in a trade war. His bikes are at sea and he has no idea what tariffs they'll face when they arrive on US soil. As this tariff situation evolves, we really have no idea what amount of cash we're going to have to come up with to pay off the tariff bill as well as the freight forwarders and get the goods into our warehouse.

0:58Also coming up in this first half hour of the programme, the US Supreme Court has cleared the way for mass federal job cuts. Unions say essential services could be at risk. We'll hear from one of the worker representatives on the front line. Now, as ever on Business Matters, we're joined by two guests. Today, we have Jessica Klein. She's a business consultant. She joins us today from Pyongyang in Malaysia. So very good morning to you, Jessica. How are you? I'm good, Sam. And it's Penang in Malaysia. Penang is in North Korea. Oh, I'm sorry. No worries. Lovely to join you. It's lovely to have you on the programme.

1:38We've got lots to talk about. We'll get into tariff talk in just a minute. But let's also meet Reema Rahman, White House and Legal Affairs Editor at The Hill. It's a political online news website. And you're joining us today from Washington, Reema. That's correct, Sam. Great to have you with us on the programme. Thank you so much for your time. Let's crack on then and talk about tariffs. Not a day goes by when we are not talking about tariffs. On Tuesday, it was copper's turn to be in the spotlight of the US President Donald Trump's tariff war. Speaking at a cabinet meeting on Tuesday, Donald Trump said, today we're doing copper, and then he slapped on a 50 % levy on any imports of the metal.

2:29What happened as a consequence? Well, as you might expect, prices reach record highs. Ronan Murphy is the head of base metals at the price reporting agency Argos Media, which tracks global commodity prices. Copper is used in every kind of major industry. It's used in infrastructure. It's used in wiring across all of these industries. It's an essential metal for anything to do with the energy transition, electric vehicles. So it's essentially a critical mineral that isn't often referred to as a critical mineral. Now, the tariff on copper is higher than what markets expected. What did markets expect?

3:08Why is it higher? And what's it done to prices? Three questions all in one there. Well, I think the markets hoped, well, they say expected. I think they hoped that it would be 25 % because that was the original kind of similar tariff that was originally put on steel and aluminium. However, steel and aluminium were lifted to 50 % just last month in June. So I'm not surprised at all that they've gone for 50 % first up. And that's what it's done to prices. The prices on the COMEX exchange, copper prices on the COMEX exchange in the US have gone up by over 12 % just in the last few hours to around$5.50 per pound.

3:42So it's had a very extreme impact already. Now, over the past sort of 12 months, at least since the beginning of this year, economies, businesses have been stockpiling copper, haven't they? They've been sort of preparing for this and stocks have dropped to their lowest level since 2023. 2023. So prices have been kind of rising, haven't they, since the turn of the year? Yes. Well, global stocks in the London Metal Exchange and Shanghai Exchange networks have fallen. But stocks in the US, which is COMEX, have actually risen significantly. And as you say, the US buyers have really been stockpiling.

4:20We saw over 400 ,000 tons of refined copper imported into the US in April and May combined alone, which is around, you know, that's approaching half of the typical imports they do for a single year. So they do have a big stockpile they can work with in the near term. Now, the US does mine some copper, doesn't it? But it also does rely very heavily on imports from Chile, Canada, and Mexico. So what is that going to do to the copper industry in the United States? Well, the US relies on imports for around about between 45-50 % of its consumption. It does have a lot of projects that are in the pipeline.

4:56They're all at very early stages. They need funding. They need funding, I think, most likely from the government and also from the private sector. And the companies operating those projects will hope that this tariff news gives more impetus to getting those projects off the ground and through permitting. But it does need to be kind of stated that most of those projects, in the best case scenario, you're not going to start producing copper until late 2020s, early 2030s at the earliest. That was Ronan Murphy. He is from Argus Media. Reema, I want to come to you first. What's the White House strategy here?

5:32Because the US does import quite a lot of copper, doesn't it? And as Ronan was saying there, it's going to be a long time until there are more copper mines online in the US. So why slap such high tariffs on such an important commodity? Well, I think the tariff rate on copper, as is the tariff rate that the administration has been setting on countries and various other materials, have to do with what the president believes is reducing and eliminating what he sees as an unfair deficit that the U.S. has with other countries. That's really the baseline foundation of all of this. When it comes to the math, unfortunately, we don't always get the sort of reasoning behind the particular percentages that the administration is setting.

6:24And when we have gotten some math, like when they first implemented or announced the reciprocal tariffs back in April, well, it was very hard to kind of drill down and make sense of just how these rates were set and how they all relate to the deficit. Jessica, what about copper exporting countries in Asia, like Malaysia or nearby Indonesia? How might they be viewing this policy? At the moment, they're not in the beauty parade, Sam. The impact is heaviest Chile, Canada, Peru, Mexico. So I think Asia, no impact. But much more alarmingly, I think yesterday, PwC produced a report that 17 of the copper producing nations would be facing drought by 2035.

7:12And this would impact global semiconductor production by about 32%. And that's the kind of number that hits GDP figures. I think the last time they had this kind of a global chip shortage, US GDP was whittled away by about 1%. So this tariff, I think, is terrifying. Overall, the letters he sent out were pretty grim. And everyone's sort of slightly rabbit in the headlights. Everyone's having to recalibrate, recalculate, something like that. We'll talk a bit more about renewable energy in the second half of the programme related to sort of tax cuts in the United States. But what could this do? What could these tariffs on copper do to the clean energy projects, do you think?

7:58Electric vehicle manufacturing. Well, I think he's already been desperately trying to unpick some sort of friendly Biden policies, right? So the EV car subsidies, either for new or for secondhand, would be dropped. But copper, I think it's just so, what's the word I want, completely centrifugal to, for example, AI owing to high power demand by data centers. And then, you know, kind of the chain continues. continues. So if you kind of stall it with this massive tariff hike, 50 percent, when people were budgeting 25, it could be it could be not good news at all for many, many people in the entire cycle.

8:45Well, on Tuesday, President Trump did not stop at COPPA. Here he is at a cabinet meeting. We'll be announcing something very soon on pharmaceuticals. We're going to give people about a year, a year and a half to come in. And after that, they're going to be tariffed at a very, very high rate, like 200%. We'll give them a certain period of time to get their act together. But they were all here. Now they all left. They went to other places because we allowed... People that sat in this room allowed it to happen. And I don't allow it to happen. The people in this room don't allow it to happen. So we're going to be announcing pharmaceuticals, chips, and various couple of other things, you know, big ones.

9:25So Rima, we were talking about chips though with Jessica, but 200 % potential tariffs on pharmaceuticals. Now he's talked about rolling out tariffs on pharmaceuticals since this whole kind of agenda started back in January. But perhaps the first indication today of when they might actually come in. Yes, that's correct. I also found it telling that in this particular instance, he's giving it a year to a year and a half, which I believe speaks to the complications of our health care industry in this country. is very complicated. It's extremely expensive. And something like a 200 % tariff on pharmaceuticals could greatly disrupt supply chains, which will impact, you know, people having access to their medicine and of course, the cost of the medicine.

10:14So this stands to have a really great impact. And that is, you know, one of the highest percentages that the administration has imposed on tariffs overall so far. Do you think 12 months is long enough for the pharmaceutical industry to sort to get its house in order in the States to be able to manufacture locally for local people? I'm not sure. I suspect that the pharmaceutical companies are trying to figure that out at the moment themselves. Jessica, yesterday on Monday, we were talking about Donald Trump posting these letters on his social media site. Malaysia was one of those that faced a 25 % tariff and a delay of the 1st of August.

10:55It was in this kind of first 14, if you like. What's been going on in Malaysia in reaction to that? What have businesses been saying on Tuesday? It has been quite muted, if I'm not wrong. I think the government itself was very sort of, what's the word I want, sort of compliant. Oh, OK, kind of we'll take it on the chin. But there were some minor voices of dissent you know why why 25 why us what have we done um so there there was there was sort of two types of of polarized reactions was there any largely largely it was gentle was there any sort of answer as to as to why why why else why why why malaysia it's to do with the deficit i think it was uh the deficit angle but i think malaysia at the moment is energizing the whole you know, Western Peninsula for data center demand.

11:53So they're very, very keen on inviting foreign companies in. And they're very keen to stay with semiconductor production or semiconductor production equipment. So they kind of like, if this is what we have to court in fighting this battle, we shall we shall try and, you know, survive and thrive. One of your big exports to the US, but also around the world as semiconductors. Donald Trump was talking as well against tariffs on semiconductors. That's got to be a big concern, hasn't it? Oh, that will be a very deep one. If it strikes directly at semiconductors, that will be a very major, major piece of bad news.

12:40But I think, for example, on this pharmaceutical thing, Sam and Rima, just harking back quickly. I think Rima touched on how complex health insurance was in the US. I think the scary thing is that somewhere like Malaysia, I was just going to say, even fairly expensive prescription items can be bought over the counter at quite controlled prices. So the US population, whatever, you know, 250 million plus, I think in Asian countries, as various diseases progress, if they can keep pharmaceutical supplies cheap, you know, this is going to be where people will win and not where people will lose. If you know what I mean.

13:28Just on trading, just back to trading, the US is Malaysia's second largest trading partner, its largest export destination. Trade in 2024 rose about 30 % to$71 billion. You've got a couple of weeks, three weeks or so, to get this deal over the line before the 1st of August. It really does have to happen, doesn't it, for the country's economy? Absolutely, absolutely. I think there's other problems here onshore, domestic, but it will be very interesting to see how the senior government and all the administration will try to tackle this 25 % figure and if there can be some massaging downwards. I know that at the moment the UK is the only country that seems to have the lightest of touches at 10%.

14:18We will talk tariffs again a little later on in the programme, but let's move on to the US Supreme Court, which has cleared the way for the Trump administration to move ahead with mass federal job cuts, a plan previously blocked by a lower court. Tens of thousands of government workers could now be at risk. Critics say the plans could threaten essential government services. Rima, I know that you've been covering this as the White House and legal affairs editor for The Hill. This also has been going on since January, January when President Trump returned to the White House. Just give us a bit of a in a nutshell what's happened over the last six months.

14:58Oh, sure. So the ruling that the Supreme Court made today is just actually one very small nugget of legal challenges to a wide variety of Trump executive orders since he returned to office in January. And this particular case has to do with about a dozen federal agencies, as you said, impacts tens of thousands of employees, some of whom have already been let go. So this this ruling could impact, you know, whether or not certain people can come back to their jobs, which has happened in other legal challenges related to mass layoffs. This is not the only one. It is just one small slice that the administration went to the Supreme Court to to try to get a ruling to to be in their favor, which is essentially what happened today.

15:54Now, the interesting part about this ruling, and this is something that is typical that the Supreme Court tends to do, is they're not necessarily ruling directly on the executive order. They have left the door open for plaintiffs to challenge a specific agency's plan for mass layoffs down the road. So this is a sort of typical way these Supreme Court decisions have come down. Birthright citizenship kind of landed this way as well, where, yes, it does side with the administration, but it doesn't necessarily completely close the door to a legal challenge. It just might not be as vast as this particular one.

16:35OK, well, let's talk to Michael Braddon now. He is the president of the AFGE Local 928. He represents over 1 ,000 workers at the Department of Energy. They build and maintain power lines in the Pacific Northwest. Welcome to the program, Michael. Thanks for being with us. What's your reaction, first of all, to this latest Supreme Court decision?

17:03Disbelief. I mean, this is something that many of us are going, how could this happen? You know, the biggest thing, and I believe Justice Jackson said it in her dissent, that Congress is the one that approves budgets and how many people – and obviously the salaries and everything for the departments and the various agencies. And if there's going to be a cut, there's a plan drawn up. It's proposed to Congress, and then Congress goes through it, and then the Office of Budget goes through it. And then the plan goes to OPM and then it can be done. And that didn't happen. You know, Trump just said, cut him.

17:45And that was it. And that's kind of the way he is. He doesn't plan much of anything at all. He just does. And that ends up making him look like a, you know, a grass, piece of grass in the field that just moves the direction of the wind, it seems. And it makes it very difficult for people just to plan their lives. You know, the first time around, we had people who had just moved here from out of state because they'd just gotten a job with us. And then they were probationary, so they lost their job. And so they had moved out, but then they were brought back. And they said, look, I got another job back out of state.

18:19I moved away. I can't take my job back. I'm starting a new job. So you found people who you're working with have lost their jobs already? Oh, yeah. Yeah. What sort of figures are you talking about? You know, as a kind of rough percentage, What sort of what's the sort of percentage loss up to now? Well, we lost most of ours to the delayed resignation slash retirement program thing. But there's also been some drops have been because of the loosening of the controls, if you will. So the gates are kind of were kind of opened and people were let go. So there were some other executive orders based off of, well, if you're if you have a security clearance, then you must take care of national security.

19:05which is not true. I was in the Army for a while, had autopsy of clearance, and obviously I knew something about national security then. But in my agency, there isn't anybody that does anything on national security, but we have people that are being considered that, and so now they're not part of the union, not allowed to be in a union because they do national security stuff. And that's, again, not true. So they don't have any protections. And because they lost protections, some of those people are being let go for just minor things. They're like, oh, hey, we noticed you didn't come in here. at 8.15, like you said, you came in here at 8.17.

19:38So, you know, you cheated on your time. And it's really ridiculous. But that's what's happening to some folks. So the mood among members right now is probably pretty low by the sounds of it. Morale sounds like it would be quite low. It is really low. And people are getting numb now. When it first started happening, I was getting calls regularly from people who were just so distraught that I would just listen to them, you know, get extremely emotional about their job and what's happening, and they didn't know what to do. And I was just there listening just because I had no one else to talk to. And I would comfort them as best I could.

20:23But I would say, well, we're trying to do what we can, but we can only do so much. And AFT is still fighting, and we still intend to fight. But it's just unbelievable this is still going on this long. That's hard for you, isn't it? I mean, the Trump administration will say that this is about efficiency, reducing the size of government. Does that help you or how do you respond to that? No, it doesn't. This is not going to save enough money that's going to make a difference. It's I heard a billionaire say the other day that, you know, he he sold the company the day for one hundred and eighty million dollars and he made eighteen million dollars.

21:02And he said if the government would have come in and said ten million of that is taxes, he says that the difference between eight million making eight million dollars and eighteen million dollars gives me no difference in happiness. So having me as a billionaire pay more taxes doesn't change my happiness any. But going to someone who makes$40 ,000 and telling them you have to pay$2 ,000 more in taxes, that does change their happiness because they are living paycheck to paycheck. And that's the problem in the U.S. is we're letting these corporations and these people who make so much money keep more and more of their money.

21:39That's where the taxes are going. I just want to ask you one more question. We're coming to the end of this half of the program. What will you do now? Will you appeal this decision? Oh, most certainly. I mean, AFGE will. I'm not AFGE national, but that's the intention. Yeah, we keep going on these court cases and we appeal them and we keep trying to win. We're going to keep pushing until we do. Well, thank you very much, Michael Braddon there, president of the AFGE Local 928, representing workers from the Department of Energy. Thank you, Michael, for joining us on the programme today. You are listening to Business Matters on the BBC World Service with me, Sam Fenwick.

22:27We've got Jessica Kine with us today. She's a business consultant based in Malaysia. and Reema Rahman, White House and Legal Affairs Editor at The Hill, talking to us today from Washington. Coming up in the second half, we will be talking more about the tariffs and how they might be affecting businesses. And we'll also be looking at the renewables industry in the United States and what impact Donald Trump's policies are having on that.

23:03You're listening to Business Matters on the BBC World Service with me, Sam Fenwick. We've got Jessica Kine with us today. She is a business consultant. She's joining us this morning from Malaysia. And we've got Rima Rahman, White House and Legal Affairs Editor at The Hill. And she's talking to us from Washington. We're going to turn back to the subject of tariffs. And we're talking big. We were talking about the big picture earlier, what it means for countries, for whole industries relying on metals like copper. But what if you're trying to run a business importing your goods from abroad? One American company caught in the middle of Trump's tariff wars is Marin Bikes.

23:44Based in California, they design their mountain bikes at home in the US, but they build them in Indonesia and Vietnam before shipping them back to the US. So with parts and frames coming in from Asia, CEO Matt van Vont told me that they have no idea month to month what their bikes will end up costing. So at any point in time, we've got four or five, six containers of bicycles. It's about 240 bikes per container that are in transit, either through our factory in Vietnam or Indonesia. And, you know, the biggest problem now is lack of clarity. As this tariff situation evolves, we really have no idea what amount of cash we're going to have to come up with to pay off the tariff bill as well as the freight forwarders and get the goods into our warehouse and then make a calculation as to how that affects our market pricing.

24:39Did you know or were you able to factor in the tariffs before those bikes were manufactured? charts. So initially, we absorbed some of the cost. And then eventually, as our cost of goods crept up and our margins decreased, we had to pass it along. And at that point, I think it was about a six and a half to 7 % increase. And, you know, as the goods now look to be burdened a little further, we'll have to reassess what our market price is and our dealer price and most likely see further increases. It's hard to say exactly how much, but it's going to hurt. And at least what I can say is this hits everybody.

25:19There really isn't any competitor in this country that is assembling domestically of any significance that would have an advantage in the marketplace. Well, that brought me on to my next question, because one of the arguments President Trump uses is that stuff like bikes could be assembled in the United States. Why can't they? Well, so there's two answers to that. One is that there is some domestic bike assembly. The only one I know of any note of any volume is actually shutting down because the tariffs also apply to the components. And as they're importing frames and or components for assembly, it's pushed their costing to the point where they don't believe they can be successful.

26:03The components are really the other point. So there is a supply chain for bicycle components that are at consumer price points. You can find components like hubs and bearing sets and handlebars and things domestically, but they're generally only a very premium level of product. So for affordable components, China, Taiwan, Vietnam, Cambodia, Philippines for tires, things like that, it's a very well-established supply chain to avoid the import duties and build the bike domestically. You'd have to replicate that supply chain in the United States, or there would have to be exemptions for assemblers that want to import the components to assemble the bikes domestically, which doesn't exist at this time.

26:53You know, the amount of investment capital that we'd need to set up an assembly facility for ourselves, it would be difficult to justify. We're a medium-sized bike brand. We don't have enough volume that we could build a, you know, scalable assembly facility. And then secondly, to go back and try to find partners that would be willing to open the tooling to make all the various components in this country. it would take years, years, if they were even willing to undertake it. So that was Matt van Enkvoort. He is the CEO of Marin Bikes. They're based in California. They assemble their bikes in Vietnam and Indonesia, and they ship them back to the U.S.

27:37market. Jessica, as a business consultant, what is your advice right now for businesses like Matt's? Kind of trying to navigate these tariffs. These tariffs. It's a million dollar question, I suppose, isn't it? Well, the only slight comforting factor I would say is that even with the 14 scarlet letters going out, for somewhere like Malaysia, the original tariff threat was 24. And now the amended one for the August 1st deadline is 25%. So in that sense, it's not, you know, it's not kind of quick like seismic shattering jump. And then the other thing to remember, importantly, as always with these things, is he sent his deputy dog, Rubio lands today.

28:25And I think from tomorrow in KL, there will be big meetings with ASEAN leaders. So Trump has fired his 14 scarlet letters salvo. But then Rubio is here to perhaps soothe some kind of nerves and overall flutter. and something may be worked out. So for every manufacturer, everyone who's angsting over supply chain management, pricing, how do I cope? Is my business scalable that I can set up a facility on US soil? Everything is wait and see, I'm afraid, Sam. I mean, we were hearing about 90 deals in 90 days. And now we've had the 14 letters that have been sent out. You're suggesting there, I think, that there will probably be some deals, but we've only got till the 1st of August to make those deals.

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29:23That is correct. I hope that senior government officials haven't booked too many vacations. In the meantime, Reema, you've got businesses like the one Matt runs running on, I mean, uncertainty at best. Yes, Matt's story is one we've been hearing from people all over the country. And as he said, in so many industries, you know, these tariffs really touch everything and everyone. And I think he very rightly represents some of the very deep anxieties that people in the U.S. have about these tariffs since April. you know, both for business owners, you know, they have the future of their livelihoods are at risk.

30:08The enormity of considering something like like he talked about creating an assembly. It's just not feasible for some of these smaller and medium businesses of which, you know, they are all over the country and in all, you know, big cities, small cities, medium cities. I mean, they're everywhere. And so I think that this sort of wait and see is part of what's creating a lot of this anxiety for the business owners. It's created a lot of anxiety for consumers because we're all just sort of bracing for, you know, the prices to continue to increase. We're still sort of coming off of inflation. We're still sort of coming off this very funky thing that the economy was doing coming out of the pandemic.

30:52And so, you know, a lot of this uncertainty definitely is being felt throughout the US. It really has been a very difficult five years, hasn't it? Since the pandemic, the war, which kind of messed up supply chains, as we all know, then the world started getting kind of back together. Following that, there was the war in Ukraine and Russia. Supply chains kind of messed up again. And it's been a very uncertain five years, which is really challenging. for businesses. And I suppose when you look at growth figures, economic growth figures, you can see that reflected in those. Yes, absolutely. I think this is one of those times, you know, that it's just a very slow progression in terms of everybody sort of getting back on their feet, so to speak.

31:45You know, you can look back at something like the 2008 recession here. And, you know, that took, you know, two, maybe three, four years until things sort of got back to a steady place. And, yeah, as you said, the last five years, it's just nothing has really felt like we're on steady ground when it comes to the economy. That being said, we're also seeing, you know, consumer growth here in the U.S. remain steady. So you have to sort of square those two things as happening at the same time. Jessica, you were saying that you're kind of reading between the lines, mildly confident, I don't know if I'm putting words in your mouth, but about a deal being struck.

32:26But what do businesses you talk to in Malaysia feel about the uncertainty? As we said, one of your biggest trading partners is the United States. I think people are nervous, but they don't have enough to get on with to make the calculations and plans that they need to. So that's why it sort of still stays a rabbit in headlights type syndrome. Sam, if I can slightly hide behind that one. I think everyone is worried. Everyone is trying to calculate and assess which is the best way to move. but as I said we'll be in town and they could be we've had rabbit in headlights I was going to say only time will tell which is another cliche I'm sure we will return to this absolutely without any doubt in other programmes let's move on though because shares in major US renewable companies took a hit on Tuesday after President Trump signed an executive order tightening access to clean energy tax breaks.

33:35The move adds fresh uncertainty to green energy providers and comes just days after the president's big, beautiful bill had already scaled back incentives for the industry. So what does it mean for Republican voting states which have a lot of green energy? You might not know that as an oil state, Texas is also the biggest US state for renewable energy. Andy Euler is an energy journalism fellow at the University of Texas in Austin, and he's covering the energy transition. Yeah, it's funny, the Trump administration and even some of the folks here in the state legislature in Texas, it seems like they're trying to make it as difficult as possible for wind and solar farms to be built.

34:18Basically, plain and simple, under these new executive actions, developers are going to face tighter restrictions on when a project is considered to have started, which then makes it harder to qualify for tax credits that were already passed. Now, I spoke with a source of mine who used to be an energy reporter himself. He now works for a Texas solar company. He told me that it won't change the basic market dynamic, that solar and storage is deployable and scalable. Gas and coal isn't, not anytime soon anyway. And he also gave me a nice analogy. He said all they're doing is strapping on some running weights and attaching an anchor.

34:55The renewable energy industry and the U.S. energy sector as a whole is going to be able to run a 10K, he said, but it's going to be slower and a lot more painful. Which is interesting for a state like Texas, which needs energy. It's got a growing energy demands. It's got hot summers. There's aircon going on and these big data centers being built all over. And as you say, wind turbines and solar are easier to erect than a gas-powered station. That's exactly right. You're not wrong. Texas is going to need more power. We're seeing a growth in population. You're exactly right. Summers are getting hotter, more air con.

35:34You know, winters are getting more questionable, you know, then you're turning on your heater. A lot of people that I speak with say that we're not in a position to pick winners and losers, especially in the electricity generation market, whether it's wind, solar, nuclear, natural gas, geothermal even. I keep hearing that Texas needs to be courting all of them. But as you said in the beginning here, oil and gas is still king here in Texas. They contribute a lot of money to a lot of different legislators at the state and federal level. All this executive order seems to me to be is that powerful lobby flexing while they still can.

36:08But what about red states like Texas? Could they start to push back against President Trump, perhaps when energy prices start to go up because of his policy towards renewables. Yeah, no, no, no. You're exactly right. It seems like this is if there was ever a state that was in a prime position to do exactly that, Texas would be it. And whether the flexing from the oil and gas lobby comes at the expense of taxpayers and utility customers here in Texas, from what I'm reading and from what I'm hearing, the measures are going to make Texans' electricity bills more expensive. And when that happens, then you're exactly right.

36:46You see legislators, they're going to have some hell to pay in the next election cycle, which for us is November of next year. You're right. That's sort of the time when we'll see if voters sort of speak in the ballot box saying, we just want all the energy we can get. We don't really care if it's wind and solar. We don't care about your sight lines, President Trump. Just give us more electricity because we don't want our bills to be escalated. That's the big push right now is if we see a spike in electricity bills, it's going to be tough to pass this to voters. That was Andy Euler speaking to me a bit earlier.

37:22Rima, as a White House correspondent, you're there in Washington on the Hill getting a feel for all of this. What about those red states? Could they be pushing against some of Trump's policies? Well, I'm going to take a bit more of a pragmatic stance just because I do watch our politics here quite closely every day. And I have seen very little pushback on President Trump from Republicans on just about anything in particular during the second term. So that's difficult for me to see whether red states are going to push back on some of these renewable energy policies. You know, we had, as they were pushing through that massive bill last week, that massive piece of legislation, there were a few Republicans here and there that were opposed to it, in part because of some of these energy tax credits being eliminated, but also for other things like, you know, hiking the national debt.

38:25You know, they make a little noise for a couple of days. And then after that, they pretty much fall in line with the president. And the people who don't fall in line, like one of our senators from North Carolina, end up retiring because pushing back on Trump means they can't win election. So that is a constant pattern that we see here. It's kind of been a pattern throughout his 10-year political career. But I think especially now in the second term, that's been a lot more solidified than I think I've ever seen it. Even if energy bills, you know, start to go up and people start feeling it in their bill, you know, in the bills that come through the letterbox?

39:04Well, when people's bills start going up, things could certainly change. But I could also see this sort of rhetoric from Republicans also shifting toward blaming blue states or blaming Democrats. And then that's sort of where their messaging tends to go. Jessica, where's Malaysia on kind of pushing for green energy? Their power source split, I think I mentioned oil earlier, but I think basically 81 % of electricity generation is from natural gas, of which they have ample fields and coal, you see. Renewables is only about 19%. And hydropower is the largest at about 16%. Solar is tiny at two. But I totally concur with Rima that the way the Republicans will push it is that in the end, just kind of, you know, blame it, blame it on the Democrats and the Green Lobby.

39:59When people's wallets start to hurt with extra taxation, I think people always kind of try and hide in the nearest corner rather than think about how the blame could be distributed. I suppose we have to remember what Donald Trump said in the run up to the election. It was drill, baby, drill. Do you think he's going to fill that gap with fossil fuels, that energy gap, you know, as we demand more and more energy? Sure, sure. Yeah. Reema, do you see that energy gap being filled by, you know, burning more gas? well it yeah that's very possible um you know the the issue i have with the with the drill baby drill line is is just how like the enormity of of that process from start to finish takes many many years um and is not something that happens quickly so um you know he can promise that but the reality is again pragmatic pragmatically speaking um that would take many many years to uh to get off the ground.

41:00I suppose what Andy Euler was saying is that, you know, that the green energy transition will still happen. He kind of described it as you would, it would be like you were running, carrying weight, so it would slow down a little bit, but it's still going to continue. So there are those Republicans, perhaps Democrats, that might argue that actually it doesn't need these tax incentives to keep it going. It's an established industry now as it stands. Yeah, that's true. But I also don't I have a hard time seeing Republicans and Trump aligning themselves with with green energy because that is a very like liberal idea.

41:41And a lot of what Trump has been doing, especially in this area, is undoing a lot of former President Biden's work in this area as well. So I see that as being the sort of trajectory over the last six months more so. interesting conversation thank you very much both for your insights on that let's move on to our final item of the program because for decades millions around the world have turned to weight watchers to help manage their weight but in recent years the company has struggled and on tuesday it laid out plans for a comeback we'll have more on that in a moment but first james wickham takes a look back at how it all began for decades it's been a go-to for those who want to lose the pounds Your favourite foods.

42:25And most diets, you can't have them. Promising a revolutionary new way to lose weight. And we can teach you how to eat anything and still control your weight, even desserts. Weight Watchers was the brainchild of Jean Neidich, a housewife in New York who'd been overweight until a 10-week programme developed by the city's Board of Health. She liked the results, but not the way the message was delivered. So she, along with a businessman, Al Lippert and his wife Felice, set up Weight Watchers. Join a Weight Watchers meeting near you today. Losing weight never tasted so good. The first official meeting in May 1963 attracted 400 people.

43:06Four years later, the company was international, with 102 franchises in the United States, Canada, Puerto Rico, Great Britain and Israel. So I got through the party without eating one bite of cake. At a Weight Watchers meeting, you'll hear cheers. By 1978, it was too big for them to manage and was sold to Heinz for$72 million. You'll learn it's easier to lose weight when you're not trying to do it alone. It attracted big names as spokespeople. Famously in the US, Oprah Winfrey even became a shareholder. Before her, even royalty was on board. Have you been to Weight Watchers lately? That's Sarah, Duchess of York.

43:45She was brought in as a face of the brand after a strong competition in the 90s from brands including Jenny Craig, Slimfast, Healthy Choice and Nutrisystem saw earnings fall. Heinz sold the company in 1999 to a private equity firm for$735 million.

44:05It went public in 2001 and by 2018 it rebranded to WW with the tagline Wellness That Works. In that year, it was said to be the most widely used commercial diet in the world. But there are a couple of big issues on the horizon. Their in-person group model took a big hit in the pandemic. And then... The new weight loss drugs, Ozempic, Wegovi and others, have had a rapid rise. And despite a tightening of belts, that led to Weight Watchers declaring for Chapter 11 bankruptcy in May, with debts of more than$1.6 billion. James Wickham reporting for us there. Well, what went wrong with Weight Watchers?

44:57I've been speaking to Amina Nyes. She's the Reuters company's reporter in New York. In its bankruptcy filing, Weight Watchers did say that it struggled to compete with companies that are selling these blockbuster drugs. That includes pharma companies that sell Agobi and ZepBound. Weight Watchers offering is based off of meetings and a point system that just wasn't appealing to consumers who are used to these highly effective drugs where you're oftentimes losing over 15 percent of your body fat within months. So they're going to relaunch themselves and they are going to start a partnership with one of these weight loss drugs, aren't they?

45:38Yes. So Novo, which is the drug maker that creates Wigofi, announced a deal with Weight Watchers last month. And the potential of a rebrand is a question on many people's minds. In the U.S. market, most patients don't pay full price for these weight loss drugs. they leverage their health insurance right and in talks with Weight Watchers CEO she was very hopeful about this partnership with Novo drawing health insurers to pay for Weight Watchers as a benefit for patients. Her messaging was very clear this is a company that's been around for decades and they plan to continue to do this work and re-emerge as a credible player here.

46:17So how will they work together how will Weight Watchers change so that you know members of this sort of community will be taking the drugs as well. It kind of makes you feel that Weight Watchers might not be needed if people are taking the drugs. Will there still be support for each other? Is that the point? So the company's CEO said that this partnership is a response to consumers saying, hey, we want greater access to the medications. So it looks like Weight Watchers wants to tailor programming to support people on these drugs and not fight against it. You know, this partnership allows Weight Watchers to sell Lagovi directly to subscribers and its CEO thinks this could really boost access for its patients and drive even greater results.

47:01That was Amina Nyes, the Reuters company's reporter. She was talking to me from New York. What do you think then, Jessica? Do you think that Weight Watchers can relaunch themselves if they join forces with Novo and start promoting these weight loss jabs? Sometimes it works when you sleep with the enemy, right? It may do, it may do, but I'm a little bit worried that I've been reading some press about their strategy, that they want to try to launch more menopause-type products. But I wanted to say, knock, knock, have you ever heard of andropause, which is the male version of menopause? So I felt like saying, in order to make sure you have a broader market, why don't you say it will be for andropause plus menopause?

47:46So that's a few of my little thoughts for you. Well, as a business consultant, I'm sure they should be listening. Rima, what about this kind of taking weight loss jabs together, talking about it in the same way that you would have done had you had those weigh-in sessions back in the day when people were trying to lose weight through Weight Watchers, through that kind of group exercise? Well, it's certainly a way for them to modernize. I mean, I think, you know, if you say Weight Watchers to anyone who is, you know, 20 years old, they would have no idea what you're talking about. But if you're pairing it with something that is quite modern from a rebranding standpoint, they could stand to be successful, especially if they take something like this to social media.

48:35It kind of reminds me of some of the things I see on social media with brands that were almost long gone suddenly come back when they're rediscovered by the newer generation. Yeah, just very quickly, I've noticed over the last 12 months or so, there's been an absolute explosion in people taking weight loss jabs here in the UK. Do you see that in the United States? Presumably, yes. I do, yes. And it's an interesting evolution because these weight loss drugs initially were like a very Hollywood thing and then before they sort of became of the norm. Jessica, in Malaysia, just very quickly, has it been an explosion?

49:14Not that I've detected, but folks here tend to be slimmer. But the horrible truth is no one has done the research and all of them will have side effects. Thanks for listening today. That was Business Matters.

From the publisher

US President Donald Trump has threatened a 50% tariff on copper imports. Sam Fenwick hears how critical the metal is in electric vehicles, military hardware, semiconductors and a wide range of consumer technology.

Mass federal job cuts can proceed for now after an update from the US Supreme Court.

Plus how WeightWatchers, the weight management business, has emerged from a major debt restructuring.

Sam Fenwick will be joined by Jessica Khine, a business development consultant based in Malaysia, and Rema Rahman, White House and Legal Affairs editor at The Hill, in Washington.

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