The White House Wanted ‘90 Deals in 90 Days.’ There’s One Day Left

7 Jul 2025 · 16 min · 17 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

As Trump’s 90-day pause on “reciprocal” tariffs ends, the episode explains what trade deals/letters have (and haven’t) been achieved, what deadlines may really be (July 9 vs August 1), and how tariffs could affect inflation and the economy.

Guest backgrounds

Brendan Murray, Bloomberg’s global trade editor, covered trade negotiations and court challenges; Scott Besant (Treasury Secretary) is cited; Peter Navarro is cited as Trump’s trade advisor.

Key claims

“90 deals in 90 days” was arbitrary and likely shrank to a few deals and many letters; fine print is missing; August 1 may replace July 9 due to a bottleneck; tariffs may raise a “tariff wall” with limited negotiation; sectoral tariffs can be broad (steel/aluminum expanded to appliances; more possible for pharma/semiconductors).

Notable examples

tentative UK and Vietnam arrangements; new tariffs on Japan/South Korea (25%) and South Africa (30%); sticking points include cars, Chinese product proliferation, agriculture barriers (e.g., India), and non-tariff barriers (EU taxes, South Korea regulation); U.S. Court of International Trade slowed negotiations; China retaliates differently than others.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Introduction to ChatGPT Work

0:00 to 0:35

Learn about ChatGPT Work and its capabilities for project management.

“Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done.”

Trump's Trade War Introduction

1:29 to 1:50

An overview of President Trump's trade war and its implications.

“President Trump's trade war began in earnest in April when he announced a raft of new tariffs.”

Reciprocal Tariffs Explained

1:50 to 3:00

Understanding the concept of reciprocal tariffs and their impact.

“Trump said he'd impose reciprocal tariffs across-the-board levies on dozens of trading partners, including the European Union, Japan and South Korea, and the United Kingdom.”

The 90 Deals in 90 Days Challenge

3:00 to 3:51

Exploring the ambitious goals of the Trump administration for trade deals.

“President Trump's going to be sending letters to some of our trading partners saying that if you don't move things along, then on August 1st, you will boomerang back to your April 2nd tariff level.”

Current Status of Trade Agreements

3:51 to 5:08

Assessing the progress and challenges in achieving trade agreements.

“Today on the show, as President Trump's 90-day pause on his sweeping reciprocal tariffs comes to an end, what comes next?”

Deadlines and Negotiation Bottlenecks

5:08 to 6:04

Discussing the implications of upcoming deadlines on trade negotiations.

“The president has said that he is going to stick to his auto tariffs and his steel tariffs and aluminum tariffs.”

Basic Nature of Expected Trade Deals

6:04 to 7:20

Speculating on the nature and content of upcoming trade agreements.

“So it seems like August 1st is becoming the new deadline.”

Points of Contention in Trade Talks

7:20 to 9:46

Identifying key issues and barriers in U.S. trade negotiations.

“There's probably going to be some agreements to purchase a certain amount of U.S.”

Impact of Court Rulings on Tariffs

9:46 to 10:51

Understanding how court decisions have influenced tariff negotiations.

“What does that say just about what's motivating this trade war?”

Sectoral Tariffs and Their Implications

10:51 to 12:15

Exploring the use of sectoral tariffs and their effects on the market.

“I asked Brendan how that decision, which the administration has appealed, has affected the White House's negotiations.”
Show all 17 chapters

Conclusion on Tariff Threats

12:15 to 13:30

Summarizing the implications of Trump's tariff strategies on the economy.

“Now, imagine how broadly you could define what is contained in a semiconductor.”

Conclusion on Tariff Threats

13:38 to 14:43

Summarizing the implications of Trump's tariff strategies on the economy.

“But sometimes what matters most is being ready for what you never saw coming.”

Introduction to Trade Negotiations

14:43 to 15:02

Brendan Murray discusses his experience with trade negotiations.

“From online ordering to your kitchen to the front counter.”

Fast-Track Trade Talks

15:02 to 15:47

Comparison of current trade negotiations with traditional processes.

“Bloomberg's global trade editor, Brendan Murray, has covered his fair share of trade negotiations.”

Impact of Tariffs on Economy

15:47 to 17:12

Exploration of how tariffs affect the economy and inflation.

“I want to turn now to the effects these tariffs, these trade talks have had on the economy so far.”

Global Reactions to Trade Policies

17:12 to 18:40

Discussion on potential retaliation from other countries regarding tariffs.

“Brendan, lastly, as we look for these letters, maybe deal announcements, what is your advice on what we should watch for, who we should listen to as these trade talks continue and these tariffs go into effect?”

Global Reactions to Trade Policies

19:45 to 20:12

Discussion on potential retaliation from other countries regarding tariffs.

“With our unified Team Michigan approach, businesses scale faster and compete at the highest level.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done. ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work. It's designed to help you move from a chaotic starting point to a reviewable first version. So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting Work Mode, available on Plus and Pro plans.

0:42Healthcare doesn't always work great. If you've ever waited on a refill or couldn't schedule an appointment, you get it. That's the kind of stuff Optum is changing. They're using data and technology to integrate patient care, pharmacy, and everything else. So healthcare is connected, not complicated. What's that look like? Cheaper prescriptions that are easier to get and care that looks at the whole person. How you need it. Optum is helping make healthcare work as one for everyone. Learn more at business.optum.com. This coffee shop? Running smooth thanks to Genius. from global payments, instant transactions, effortless inventory, and synchronized operations.

1:22Big League reliability for any business. That's genius. Bloomberg Audio Studios. Podcasts. Radio. News. President Trump's trade war began in earnest in April when he announced a raft of new tariffs. Our country and its taxpayers have been ripped off for more than 50 years, but it is not going to happen anymore. Trump said he'd impose reciprocal tariffs across-the-board levies on dozens of trading partners, including the European Union, Japan and South Korea, and the United Kingdom. Reciprocal. That means they do it to us and we do it to them. Very simple. Can't get any simpler than that. But after that announcement sparked market turbulence, the president changed course.

2:15He announced a 90-day pause on the implementation of those tariffs. On Fox Business, Trump's trade advisor, Peter Navarro, presented it as an opportunity for those trading partners to negotiate. So we're going to run 90 deals in 90 days is possible. The boss is going to be the chief negotiator. negotiator. Nothing's done without him looking very carefully at it. Well, that pause is about to end on Wednesday. And while the Trump administration has announced a few tentative trade agreements, including one with the U.K. and another with Vietnam, they are nowhere near 90. So over the weekend on CNN's State of the Union, Treasury Secretary Scott Besant laid out what's likely to happen next.

3:00President Trump's going to be sending letters to some of our trading partners saying that if you don't move things along, then on August 1st, you will boomerang back to your April 2nd tariff level. Brendan Murray oversees Bloomberg's trade coverage, and he says it looks like August 1st is the new July 9th. You know, 90 days was always an arbitrary sort of number that they just pulled out of the air. The move is in keeping with how the White House has waged this trade war from the very beginning, Moving deadlines, putting tariffs in place, then taking them off, and adjusting tariff levels with no explanation.

3:39It feels like it's a little bit of Groundhog Day every day on the trade beat to some extent, is that we're going to go through this all over again.

3:50I'm David Gura, and this is The Big Take from Bloomberg News. Today on the show, as President Trump's 90-day pause on his sweeping reciprocal tariffs comes to an end, what comes next? what the White House has accomplished, what it hasn't, and where the trade war goes from here.

4:11The problem with counting how many trade deals the White House has done is it depends on how you define the word deal. Bloomberg's Brendan Murray says the Trump administration reached an agreement with the United Kingdom, and President Trump announced a trade deal with Vietnam on social media, where on Monday afternoon, the president also said he'd imposed 25 % tariffs on imports from Japan and South Korea, and a 30 % tariff on imports from South Africa. But as the end of this 90-day pause nears, Brendan says we haven't seen the fine print, and we don't know the status of other negotiations. From your vantage point, how much has been accomplished here over the course of these 80-plus days?

4:54Well, it's hard to say how far along the talks are with all of these other countries, But the main ones, China, Mexico, Canada, those are the three biggest U.S. trading partners. Those are all still in flux. And we don't know where those are headed. The president has said that he is going to stick to his auto tariffs and his steel tariffs and aluminum tariffs. And those are really important to Canada and Mexico. And they're going to try to negotiate those away. Now, the other big deal that really means more than any of those three is one with the European Union. We think of Canada, China, Mexico as the biggest U.S.

5:33trading partners, but the European Union as a bloc is really the biggest and the most integrated when it comes to goods trade, services trade, and investment that goes back and forth between the two economies. How hard and fast is this deadline on Wednesday? We heard from the president last week indicating that he didn't intend to blow past it or offer any kind of extension. What's the latest from him and his administration on the hard and fastness of that July 9th deadline? Well, as we're getting closer to that, they're inserting some wiggle room in there. Now, the thinking is, and what we've heard from some of the folks in the administration is that they've got a bottleneck of these deals that are just on the very edge of being resolved and being signed, but they can't get them all over the line before July 9th, the original deadline.

6:21So it seems like August 1st is becoming the new deadline. None of this is a surprise to anybody who watches trade negotiations. These are complicated deals that have to be done back and forth between capitals over different time zones. And they just take a long time and they involve complicated things that countries just aren't going to give up overnight. And so we've seen the 90 deals in 90 days come down to maybe a half dozen deals and probably 100 letters. Broad strokes, what do you expect to play out between now and July 9th or August 1st? What are we likely to get from the White House? How should we think about or read what's going to be in letters or deal announcements to get a sense of what's actually in these deals and agreements?

7:08I think what we're going to see, if they release the deals at all, we're going to see how basic they are, how broad they are, how lacking in concrete commitments. There's probably going to be some agreements to purchase a certain amount of U.S. exports of agriculture goods, for instance, or Boeing airplanes. These are more commercial arrangements than they are trade deals. But every country is now going to be faced with a 10 percent tariff on their exports to the U.S. at least. That's going to be across the board. There doesn't seem to be any negotiating that away. So in effect, President Trump is raising this tariff wall around the U.S.

7:50economy over which countries will have to just deal with or there'll be retaliation. Brennan, when you look at the negotiations between the U.S. and these major trading partners, how much are the points of contention the same in all of those talks? I think from the U.S.'s perspective, there are several issues that bother them. Among the biggest, and Trump has been pretty vocal about how he doesn't like that you can't buy Ford pickup trucks in Tokyo or you don't see Chevys driving around Berlin. So Kars is one of the sort of regular sticking points with President Trump. He also is trying to crack down on the proliferation of Chinese products everywhere.

8:37That could be everything from raw materials like steel to things like technological components that turn up in a lot of consumer items that we see. The Trump administration takes real issue with agriculture barriers to other countries' markets. India has very high protections around its agriculture industry, where there's a big constituency of the Modi government that are subsistence farmers. And they would be economically devastated if the agriculture market of India were opened to the global trading system. So those are barriers that are unlikely to go down anytime soon or in any way that's significant.

9:19And then there are a whole host of other issues that fall under this category of non-tariff barriers. And these are things like the tax system in the European Union or the way businesses are regulated in a country like South Korea. Yeah. Brendan, over the weekend, the president said he would charge an additional 10 percent tariff on any country aligning themselves with the anti-American policy of the BRICS nations. This is a group led by Brazil, Russia, India and China. They were meeting over the weekend. What does that say just about what's motivating this trade war? What's motivating the levies that the president is putting in place?

9:55I think it just illustrates how broadly the president thinks he can use tariffs to influence not just the trading relationships the U.S. has with another country, but geoeconomic forces that are happening around him. Ironically, the BRICS organization is growing, and it's growing because of the vacuum of what they perceive as the vacuum of the leadership that the U.S. has had over the years to steering the global economy, steering the global order in a certain direction. So the BRICS now see themselves as a source of stability in the world, the ones you can trust, the ones you can count on, versus President Trump, who seems to be filling the role of the sort of chief disruptor of the global economy.

10:44The U.S. Court of International Trade blocked many of the tariffs that President Trump had threatened or imposed on other countries. I asked Brendan how that decision, which the administration has appealed, has affected the White House's negotiations. I think what it's done is slowed a lot of them down. Countries would be looking at that going, that's our get out of tariff free card. and they would be looking at the date of that next court hearing going, if we can just hold out that long, then perhaps the laws of the United States will strike down his authority to use those tariffs and we'll be in a completely different world.

11:21In the meantime, the Trump administration is leaning more heavily on tariffs, not on countries, but on specific sectors. Those sectoral tariffs can be used very broadly. For example, the steel and aluminum tariffs that he rolled out a few months ago were recently expanded to include appliances, washing machines, the kinds of things that everyday Americans go to Home Depot and buy because they contain steel and aluminum. So you can use these sectoral tariffs very broadly. You can hit a lot of imports with them. And so on these two separate tracks, President Trump is trying to build this tariff wall around the U.S.

12:02economy, and he can do so with either one. There are other sectoral tariffs coming for pharmaceuticals, which the European Union is a big exporter of. There are sectoral tariffs coming for semiconductors. Now, imagine how broadly you could define what is contained in a semiconductor. You could put the tariff on the technical tiny little chip that is what we think of as a semiconductor, or you could put it on a phone, which contains semiconductors. So either way, the administration feels like it's going to rewire the global economy one way or the other, and that president has what they believe is the authority to do that.

12:41After the break, the impact the threat of President Trump's tariffs has already had on the global economy.

13:10Turn a goal into finished work. It's designed to help you move from a chaotic starting point to a reviewable first version. So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting Work Mode, available on Plus and Pro plans. If you listen to financial news, you know a lot of time is spent thinking about what's next. The next opportunity. The next investment. The next move. But sometimes what matters most is being ready for what you never saw coming.

13:50A storm damages a second home. A pipe bursts above a collection you spent decades building. An unexpected loss puts a growing business on pause. Those are the days no one sees coming. But for more than 75 years, Cincinnati Insurance has been ready when they do. With deep expertise, coverage for businesses, homes, valuables, and more, Cincinnati Insurance works with independent agents who take the time to understand what matters to you. Together, they help protect more than what you own. They help protect what you're building toward. And when a bad day does come, Cincinnati Insurance has real people there to help make things right.

14:27Because planning for the future isn't only about knowing what's next, it's about making sure you're ready for what you can't predict. Let Cincinnati insurance make your bad day better. Find an independent agent at CINFIN.com. Game night rush or any night of the week, really. Genius keeps every order moving. From online ordering to your kitchen to the front counter. Big league reliability for any business. That's genius. Yes.

15:02Bloomberg's global trade editor, Brendan Murray, has covered his fair share of trade negotiations. And I wanted to know how these talks stack up. These negotiations are different because they're on this fast track. Trade negotiations typically take years and they go chapter by chapter, line by line. So I think it's the speed and the complexity that are much different. They're much less complex and they're much faster. And they're also, they're not in binding. They will die with a new administration from a different party that doesn't follow the same trade policies that the current administration does.

15:46So they're not complex, they're fast, and they don't have a lot of longevity built into them. I want to turn now to the effects these tariffs, these trade talks have had on the economy so far. What have we seen in the data as this has all progressed? Well, the data on trade itself has been kind of all over the place, but the broad trend is trade is holding up pretty well. We've seen not as much of an impact on inflation data. The big worry among economists is that tariffs will cause inflation, but we haven't seen that pressure appear in the data yet. So there's a bit of a disconnect between the administration, which says, look, we don't have any inflation, and the people who are actually paying those tariff bills, who say, these tariffs are killing me, and I'm going to go out of business if I don't raise my prices, or someone lowers the tariffs.

16:44So there's a school of thought, and it's yet to be borne out in the data, so we don't know yet, that this is going to appear as inflation in later this year, early next year. as those costs feed through into the larger U.S. economy. That's what we're hearing from the Federal Reserve as well. They're sitting on their hands trying to figure out how this is going to play out. And they don't know if it's going to be a benign scenario or if it's going to be rampant inflation. But they are waiting, listening to their contacts across the Fed districts and trying to figure out what the actual implication is going to be.

17:21Brendan, lastly, as we look for these letters, maybe deal announcements, what is your advice on what we should watch for, who we should listen to as these trade talks continue and these tariffs go into effect? I think we should look very closely at how the world responds to what is essentially a unilateral trade war on each of their economies. Will we see retaliation? So far, we've only seen it threatened, maybe put a little bit of tariffs on U.S. exports. But for the most part, the world has sat through the last three months and said, OK, you're threatening me with tariffs. Let's negotiate. And there hasn't been a huge backlash, a collective backlash against the U.S.'s threats to those economies.

18:15China has been the exception. China is fighting back in different ways, but I think the key thing to watch is how countries respond and whether we see the world just take it and adjust to it and deal with it or whether we see the sort of building of retaliation in a collective way where countries band together and say, we can't sit back and take this for very long. Otherwise, our own domestic political situations are going to get hairy.

18:47This is The Big Take from Bloomberg News. I'm David Gurra. To get more from The Big Take and unlimited access to all of Bloomberg.com, subscribe today at Bloomberg.com slash podcast offer. If you liked this episode, make sure to follow and review The Big Take wherever you listen to podcasts. It helps people find the show. Thanks for listening. We'll be back tomorrow.

19:14Health care doesn't always work great. If you've ever waited on a refill or couldn't schedule an appointment, you get it. That's the kind of stuff Optum is changing. They're using data and technology to integrate patient care, pharmacy, and everything else. So health care is connected, not complicated. What's that look like? cheaper prescriptions that are easier to get, and care that looks at the whole person how you need it. Optum is helping make healthcare work as one for everyone. Learn more at business.optum.com. As industries evolve faster than ever, companies need an environment that accelerates strategic growth, and Michigan delivers on that promise.

19:51From emerging startups to global enterprises, Michigan offers what executives value most, a resilient, innovative ecosystem, diverse communities that attract top talent, and a quality of life that supports work-life balance. With our unified Team Michigan approach, businesses scale faster and compete at the highest level. Michigan, pure opportunity. Seize your opportunity at michiganbusiness.org. It's time to plan ahead and make sure your brand is showing up in ways that can have an impact. Four Imprints promotional products are designed to work as hard as you do and make a lasting impression.

20:25From quality apparel, including exclusive brands, to drinkware, tech, and totes, they've got thousands of options to fit your brand and budget. Plus, you get free samples, expert help, and their 360-degree guarantee. So you can be 4imprint certain everything shows up just right, right on time. Explore more at 4imprint.com. 4imprint. 4certain.

From the publisher

In late April, shortly after President Trump’s announcement of sweeping reciprocal tariffs sent markets reeling, the White House announced a 90-day pause on when those tariffs would go into effect.

That pause is about to end and while the Trump administration has announced a few tentative trade agreements — including one with the UK and another with Vietnam — they’re nowhere near 90.


On today’s Big Take podcast, Bloomberg’s Brendan Murray and host David Gura discuss what the White House has accomplished, what it hasn’t and where the trade war goes from here.

See omnystudio.com/listener for privacy information.

More from Big Take

All 363 episodes
The White House Wanted ‘90 Deals in 90 Days.’ There’s One Day LeftBig Take · 16 min
Listen in VO