Podcast · 11 episodes
Brand Alchemist Podcast
by The Brand Alchemist Podcast · English
Brand Alchemist Podcast dives deep into what makes the world's most sought-after brands tick, trip, and triumph. Join Taja Dockendorf, Founder and Creative Director of the CPG branding, marketing, and launch agency, Pulp+Wire, as she interviews the top brand owners forging the path forward and making magic along the way.
Latest episodes
The Alchemy of New PrimalJason Burke, founder of New Primal, explains how the clean-label meat snack brand grew from homemade grass-fed beef jerky (2012) into a category leader making 3M+ meat sticks/month, with growth…25 Jun 2026 · 49 min
The Alchemy of BiologicaBiologica, a drinkable women’s multivitamin tailored to hormonal life stages (reproductive, perimenopausal, postmenopausal).11 Jun 2026 · 50 min
The Alchemy of Loonen WaterLunen (Loonen) Water’s mission to deliver “clean, contaminant-free” drinking water with proof-based testing, a stainless-steel production process, and glass-only packaging.21 May 2026 · 44 min
All episodes
The Alchemy of New PrimalJason Burke, founder of New Primal, explains how the clean-label meat snack brand grew from homemade grass-fed beef jerky (2012) into a category leader making 3M+ meat sticks/month, with growth…25 Jun 2026 · 49 min · 14 chapters
The Alchemy of BiologicaBiologica, a drinkable women’s multivitamin tailored to hormonal life stages (reproductive, perimenopausal, postmenopausal).11 Jun 2026 · 50 min · 21 chapters
The Alchemy of Loonen WaterLunen (Loonen) Water’s mission to deliver “clean, contaminant-free” drinking water with proof-based testing, a stainless-steel production process, and glass-only packaging.21 May 2026 · 44 min · 21 chapters
The Alchemy of SkinnyDippedSkinnyDipped’s origin and growth—how founder Breezy Griffith and her mom Val built “better-for-you” snacking from a kitchen idea into a national brand, plus lessons on scaling, innovation, and their…14 May 2026 · 44 min · 19 chapters
Creative Intelligence vs. Artificial IntelligenceCreative Intelligence vs. Artificial Intelligence in brand building—how AI can help creatives while human intuition and emotional nuance remain irreplaceable.9 Apr 2026 · 9 min · 4 chapters
Building an Emerging Olive Oil Brand From Grove to GlobalLive Alula (Laibelula) builds an emerging olive oil brand by restoring abandoned olive groves in Italy through regenerative farming, then selling blended extra virgin olive oil in the U.S. and beyond.3 Apr 2026 · 35 min · 19 chapters
Building a Mission-Driven Supplement Brand: Regenerative Farming Meets Clinical ResearchTaja Dockendorf, Founder and Creative Director of Pulp+Wire12 Mar 2026 · 55 min · 23 chapters
Building a Brand from Scratch: Lessons in Growth and InnovationIn this episode, Taja Dockendorf, Founder and Creative Director of Pulp+Wire, interviews Adam Deremo, Co-founder and CEO of AWAKE Chocolate.26 Feb 2026 · 41 min · 19 chapters
Design Meets Neuroscience: Building the Future of Cognitive Care With NOONDesign Meets Neuroscience: Building the Future of Cognitive Care With NOON12 Feb 2026 · 50 min · 23 chapters
From Regenerative Farm to National Brand: How Singing Pastures Is Redefining Clean ProteinFrom Regenerative Farm to National Brand: How Singing Pastures Is Redefining Clean Protein2 Feb 2026 · 53 min · 24 chapters
Embracing Change: A Personal Journey in Leadership and LifeThe Brand Alchemist Podcast is hosted by Taja Dockendorf, the Founder and Creative Director of Pulp + Wire, a branding and marketing agency specializing in consumer packaged goods (CPG).22 Jan 2026 · 13 min · 7 chapters