Strong Bank Earnings Fuel Markets… And Impact Of China’s Rare Earth Crackdown 10/15/25

15 Oct 2025 · 44 min

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Podcast Notes: CNBC's "Fast Money" - Strong Bank Earnings Fuel Markets… And Impact Of China’s Rare Earth Crackdown (10/15/25)

Episode Overview

  • Host: Melissa Lee
  • Guests: Tim Seymour, Karen Feinerman, Dan Nathan, Guy Adami
  • Key Topics:
  • Strong bank earnings and their implications for the market.
  • The impact of China's rare earth crackdown on the U.S. supply chain.
  • Use of AI in the entertainment industry.

Segment Summaries

  1. Bank Earnings and Market Response
  2. Major banks like Morgan Stanley, Wells Fargo, and BlackRock hit all-time highs due to strong performance in Q3 earnings.
  3. Bank of America reported solid earnings, trading at levels not seen since 2007.
  4. Jamie Dimon (JPMorgan CEO) raised concerns over credit quality, suggesting potential hidden issues in the banking sector.
  5. Discussion on whether banks should be re-rated given their current valuations.

#### Key Insights

  • Tom Michaud (KBW CEO) suggested that the banking sector's earnings per share are expected to increase by 13% next year.
  • Credit quality concerns loom, but current data shows benign credit costs.
  • Valuation Perspective: Banks trading at about 30% discount to the S&P 500; potential for multiple re-rating if performance continues to improve.
  1. China's Rare Earth Crackdown
  2. The U.S. relies heavily on imports from China for rare earth elements, which are crucial for various industries.
  3. Scott Besson (Treasury Secretary) announced intentions to set price floors to protect U.S. industries from Chinese underpricing.
  4. Discussion with Jonathan Roundtree (Niron Magnetics CEO) on manufacturing magnets without rare earth materials, highlighting an innovative approach in response to geopolitical tensions.

#### Key Insights

  • Niron Magnetics utilizes iron nitride as an alternative to rare earth materials.
  • The company has secured government grants and is expanding manufacturing to meet demand across various sectors.
  1. AI in the Entertainment Industry
  2. Greg Spiridellis (CEO, Spiridellis Brothers Studios) discussed the transformative impact of AI on content creation in Hollywood.
  3. Predictions of AI enabling creators to work more efficiently and produce unique content.
  4. Focus on animation as a growing sector, leveraging new technologies for storytelling.

#### Key Insights

  • AI will not replace artists but enhance their capabilities, leading to new formats and engagement with audiences.
  • The potential for creating animated content tailored to children and families through advanced technological tools.

Market Impact and Trends

  • Banking Sector:
  • Potential for continued growth and consolidation, driven by easing regulations and a strong economic environment.
  • Investment banking and M&A activity expected to remain robust.
  • Rare Earth Materials:
  • The crackdown by China could lead to significant disruptions in the U.S. supply chain, but companies like Niron Magnetics may benefit from reduced reliance on foreign resources.
  • AI Integration in Media:
  • Companies are leveraging AI to enhance production capabilities, potentially changing industry dynamics and allowing for more diverse creators to enter the market.

Final Thoughts

  • The podcast highlighted the dual narratives of optimism in the banking sector amidst potential caution regarding credit quality.
  • The geopolitical landscape continues to shape industries heavily reliant on rare earth materials, prompting innovative domestic solutions.
  • AI's integration into entertainment signifies a shift in how content is produced and consumed, opening doors for new creative avenues.

Key Takeaways

  • Strong bank earnings indicate a positive trend for the market, but underlying credit risks must be monitored.
  • The U.S. must navigate its dependence on rare earth imports through strategic innovations and domestic production.
  • AI's role in transforming media and entertainment could lead to a new era of content creation, emphasizing efficiency and creativity.

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Transcript

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0:02Live from the Nasdaq market site in the heart of New York City's Times Square this is Fast money. Here's what's on tap tonight. Bank on gains, major money centers soaring as they wrap up earnings season with some of the biggest names trading at all time highs. Is there more upside to come? We'll debate that. And rare earth blitz. We'll talk to the CEO of a company making magnets that do not rely on the critical metals at the center of trade tensions, what they're doing differently and how geopolitics could impact their growth. Plus, United shares take off after earnings. AMD jumps on an expanded deal with Oracle and AI in Hollywood, media veteran and JibJab founder Greg Spiridelli talks about the future of entertainment in the world of AI.

0:41I'm Melissa Lee. Coming to you live from Studio B at the NASDAQ. On the desk tonight, Tim Seymour, Karen Feinerman, Dan Nathan, and Guy Adami. Well, big bank earnings in the books. A number of financial giants jumped to records on the back of results. Morgan Stanley, Wells Fargo, BlackRock all notching all-time highs today. Bank of America, which reported this morning, trading in your levels not seen since 2007. But while strong investment banking and trading revenues help boost results, potential credit concerns loom over the industry. JPMorgan CEO Jamie Dimon saying the bank upped its reserves for loan losses by$810 billion in the wake of the bankruptcy of auto parts supplier first brands and warned there may be more trouble.

1:19I probably shouldn't say this, but when you see one cockroach, there are probably more. And so everyone should be forewarned on this one. So with the stocks trading at or near records, it begs the question, Should banks get re-rated, or are they fully valued right now? Let's bring in Tom Michaud, CEO of KBW, a Stiefel company. We're bringing him at the top because you're better than I did. I'll plug, Tom, man. I'll plug, Tom, man. I'll plug, Tom. Thank you very much. Thank you. So we'll start off with you. It does feel like we're at a moment where you can believe in the virtues of deregulation, what the banks will be able to do now with regulators off their backs, but at the same time there are these underlying credit concerns.

1:57How do you view valuations at this point? So first of all, the fundamental story is very good. There's a broader narrative, which is we think earnings per share are going to be 13 percent higher next year. We are raising estimates for most of the banks. Just the revenue side is good. The expense side is good. And the pipeline talk is good. I'll tell you, coming into the quarter, there was a lot of concern about credit. We had had the first branch bankruptcy, the Tricolor bankruptcy, and there's concerns about consumer subprime credit. The numbers that we've seen so far, we were expecting benign credit costs.

2:32I'd say they've even been better. So the story out of the banking industry is that credit continues to remain very solid. Now, I heard you just play Jamie's comments. The reality is, is the industry is currently over earning on credit. A lot of our provision expectations are about 26, 25 basis points. That is too low. The industry is over earning credit. It will go higher at some point. The question is, is it manageable? We think it's manageable. We haven't seen anything that scares us on the credit side. But there will be credit challenges in financial services. We've had a huge run in private credit.

3:10And I would look to the financial institutions that have grown the fastest as possibly the places for the most risk. Over my career, that has always been the first place to look. And I think it still is in play today. What are those areas? Well, it would be private credit. And I don't mean to throw an arrow at the whole sector. But that is where I would look just because of the growth rate that they've had. They've grown so quickly in the last four and a half years. M &A activity was sort of what we heard at the beginning of the year. Now, over the last couple of weeks, we're starting to see it.

3:42Continuation into 26 because that's part of the bull case as well. I believe it's going to happen because we have a confluence of many forces that would support it. The economy is in good shape. The stock prices are in good shape. And also, consolidation has been working. Generally, scale has led to more profitable banks that are more highly valued by investors. So those are the drivers. But I'll tell you, it is night and day in Washington. We had seen mergers that had happened that would take 16 months to get an answer. If you get an answer, you're now getting answer within the six month time frame.

4:21That's been the case for the last four decades. So you're getting a reset to a more traditional approach to consolidation, which, frankly, I think the industry thinks it's a little bit on the clock because as the president emphasizes that all these agency heads work for the president, it means the next president will probably be in the same position, which means to the industry. if you feel like you have a pro-growth administration, you probably ought to act now. And I believe that that's some of the thinking. So let me ask something about re-rating in the context of Bank of America's results, which I thought were excellent on so many fronts.

4:55All the big ones that we've seen about, you know, M &A business and capital markets. Also, the credit quality was better than thought. So it's now trading at 14 times earnings, which is high for this. But we're at a market now that's 24 times earnings. So we know there's always a big discount between bank multiples and S &P multiples. Where could you see a multiple for something like a Bank of America? So it gets to something that, like Melissa was talking about earlier, which is that these stocks are trading near all-time highs. But I think that if I were to boil it all down to one point that they made, which is return on tangible common equity, okay?

5:38That is, we think, the main driver for valuation relative to book value. And Bank America today alluded to the fact it's likely to reset the target. It's having its first investor day in years in two weeks in New York. Citigroup, after many years, is having an investor day. They're not doing that to get bad news. They're doing that because they're really positive. And usually at these investor days, they reset. Wells Fargo reset. So you're seeing these banks, which are major broad corporations, say, we think our business models are going to drive more profitability. I think that's how you re-rate.

6:14If you look at the relative P.E. multiple of the market, like you just said, we're still 30 percent cheap to the market. We still think there's upside in these stocks. And don't forget the dividend yields. Citizens raised theirs 9.5 percent. That's not a minor bump. So, Tom, financial conditions, they're pretty easy. They're about to get easier, right? We're seeing, like you just mentioned, deregulation has kind of unleashed a sort of pro-growth environment, that sort of thing. When you put it together, though, and you say to yourself, okay, if we're deregulating, if we don't have to go that far back, let's go back 20 years.

6:45You know, you give the banks enough rope, they're likely to hang themselves. Not you guys, okay? But I think about this. You get rid of the CFPB. You allow a bunch of regulations to go by the wayside. How do you think, aren't there risks associated with this? We can go back to 2018 and some of the deregulation we saw in and around regionals. And we did have a regional banking crisis, you know, in 2023. So it's all relative. And I'll bet you it is all in the eye of the beholder. And I've done this for several decades. I can tell you the intensity of regulation on the banks was intense after the global financial crisis.

7:20I've been watching a lot of Secretary Besant speeches. If anyone wants a homework assignment, go watch what he said at the Fed last week for their community bank. You need more homework. I like homework. That would be homework, because this is what he said, which I think alludes to your point. He said after the global financial crisis, so much regulation came down on the banks that it shifted due to arbitrage lending and activities to the non-banks. It may have gone too far to the point where now the policy has been shifting finance away from banks to non-banks, and the country might not be happy as that happens.

7:54What needs to happen is a reset where you keep private equity, but you keep it alongside the banking industry. You don't force banking to it. And if we get just that reset where you continue to keep the industry safe, because I agree with you, we shouldn't go back to having no rules. Let's not do some of the things we've done before. But I think there could just be enough of a reset that's going to be very good for these stocks and for these companies. And I also think it's appropriate. So, Tom, then with all these tailwinds and everything from D.C. and everything from even the street looking to possibly re-rate, we've heard equity.

8:31Morgan Stanley equity is up 35 percent year over year. We've heard investment bank. We've heard M &A. We've heard financing. Of all these areas or whether it's, you know, balance sheet and just net interest income, what are you most excited about looking for the next 12 months or even six months? Because, again, the trends from every one of these players, including capital ratios and what they plan to do with less capital. What are you most excited? I mean, you pick any part of the orange profile. OK, so we well, can I pick which part of the banking industry and then we can get to that? You can do whatever you want.

8:59All right. So we follow 200 banks from really small to the biggest. The 50 to 100 billion banks are the cheapest today. There are 18 banks in America that we follow. We rate nine of them by many of them have eight and nine. P.E. ratios for next year. Big dividend yields, double digit growers and consolidation is likely to happen, I believe. I would say that's the sector that we like the most. In the biggest banks, the stocks have gone up a lot and they have a high bar, but we think they can meet them because I think this pent up demand for investment banking activities is really high. And we're going through this capital reset that we were talking about earlier.

9:38I have found even if stocks are fully priced, but estimates keep going higher, there's a lot of momentum here, I think, that will still be good for these big banks. So I would say in the near term, I think investment banking is going to continue to be robust because we haven't cleared all the activity that needs to happen. I want to go back for a moment to cockroaches in the system that may come crawling out. And let's say that they are isolated to non-depository financial institutions, so non-banks. How will those blowups, though, manifest itself? Will it just be bank exposure like we've heard in drips and drabs?

10:13Or is there some other transmission mechanism that you would be concerned about? Well, I think, first of all, like I said, we are over earning on credit and and no one should be surprised when credit costs go up. We should all be surprised for how long it was essentially zero. So I think it's coming and we should expect higher credit costs, even in the banking industry. But what I find is there's been a big push to banks not to go down the commercial real estate route. The regulators actually have pushed this with some limits that they've set. When you lose money in real estate, you usually don't lose 100 cents on the dollar.

10:52When you lose money in C &I lending, you can lose 100 cents on the dollar quickly. What I worry about this is this regulatory push away from collateral lending has caused some of these banks to get into commercial CNI lending late and that they might not like the outcome when we get a cycle. So I think that would be the area that I would worry about. I would worry about CNI lending for new entrants, even banks, because there's no collateral behind it. And if you make a mistake, it can be costly. One more for me. So the Fed made it clear in Wyoming that unemployment, the employment picture was their primary concern.

11:29So how important to this overall thesis is an unemployment rate sticking around here at 4243? Where does it get ugly, do you think, for the banks? I mean, I think it kind of generally does start with employment and unemployment. I mean, if you saw what we do in our models have it ticking up, but we don't have it going north of 5 percent, for example. But I think the health of the consumer really does matter. So I think minor changes around here. Everything's OK. The reality is the economy is probably growing too slowly at like 1.9 percent, let's say, over the next 12 months. It would be better if it was faster.

12:08But it's also there's no talk of recession. And we don't have that in our model either. But I would say if you did see the consumer really peter out, I think that slows the whole economy. Tom, thanks for being part of the conversation. Really enjoyed it. Thank you so much. Tom Michaud, KBW. So in terms of the argument about re-rating, ROTCE, I mean, that's a pretty good argument. Right. Resetting higher, yeah. Yes, it is a good argument. I think that, I mean, I feel like we're early on in this renaissance for banks in that the regulatory environment has been so difficult for so long. and they're just getting over that sort of.

12:45And so that allows for that increase in your balance sheet. And, you know, we saw Wells Fargo with that huge reaction. I really was impressed with Bank of America, who I've not always been totally impressed with. Still, their, you know, hold to maturity is not great. But there really was a lot to like in this. You know, it's interesting what Tom just mentioned about private credit in general, right? And Jamie Worman, Jamie Dimon at J.P. Morgan, there you go. You know, he had a warning about private credit. Now, you could say that, you know, these are generally loans that they make to private companies or, you know, companies in general, but they're actually loaning to the private credit companies.

13:20So it is interesting that there is a chain right there. And for him, I mean, that's probably good business. They loan to the private credit companies. They don't take the risk that the private credit companies are. But the fact that he's out there, you know, warning about that, I think it's something to pay attention to, because, again, as money gets easier, we're going to see probably worse and worse loans being made or investments from the private credit companies. First of all, it's good to have Tom on because he was extremely bullish about these trends, you know, six months ago when we had him on.

13:49And he talked about D.C. And it's just interesting because this is a conversation that we've had on this desk, the rewriting of banks because of their ability to give capital back because of what's going on in Washington. David Solomon's comments yesterday, we said it, you know, strategically being able to do what they want to do. It's exactly what Tom just said. So the banking sector, I think they're in play. And I think they're going to be able to be finding new revenue streams that were certainly in the digital economy and in the underwriting of all this debt that needs to be built out for AI and data center.

14:17I think it's going to be good times. We want to play the re-rating game. And I think we've collectively done a good job with Citi. You know, we thought it could get to 105. It did. It pulled back. They just reported, I think, tangible book of about 108-ish. So if Wells is going to get re-rated, if Bank of America is going to get re-rated, if JP Morgan deserves that three times price, then you've got to think Citibank could go to 1.215 in this new order, which puts it somewhere between 125 and 150. All right. Meantime, we do have an earnings alert on United Airlines. Shares just turning negative after an earlier jump, the company beating EPS estimates, but missed on revenue.

14:53The conference call taking place tomorrow morning. CNBC's Phil LeBeau has got more details on this quarter. Phil. And Melissa, this wasn't a bad quarter. I think you might see some of the pullback due to the fact that compared to other airline stocks, United has come further in the last six months. That may be one factor. People saying, OK, let me take some money off the table. Here are the numbers for the third quarter. As you mentioned, they did beat the street, beat it pretty easily. $278 a share compared to the street at$263. Revenue, a slight miss there, but not by much. Revenue per seat mile was down 4.3 % and a pre-tax margin of 8%.

15:29In the third quarter, a couple of things on domestic as well as international revenue per seat mile. That's the metric so many people are focused on. Domestic revenue per seat mile was down 3.3 % compared to Q3 of 24. International revenue per seat mile was down 7.1%. Keep in mind that the available seat miles, which is one of the key factors in what you ultimately get when you look at revenue per seat mile, the available seat miles, say domestically, it was up 6.6%. So that did put some pressure on the overall PRAZM stats that we just read there. Take a look at their revenue, though, in terms of basic economy, premium, and loyalty.

16:08This is where United has had a lot of success and continues to have success. Basic economy up 6%. Basic economy 4%. Premium 6%. Loyalty up 9%. Bottom line is this, Melissa, and we'll get more details on the conference call tomorrow. As you take a look at Shares of United, keep in mind that they have also raised their guidance relative to the street for the fourth quarter. 3 to 350 is the expectation. The street is at 287. And again, the conference call comes tomorrow morning. Melissa? Phil, thanks. Phil LeBeau. And capacity was boosted more than 7 % in the quarter. Tim, where do you go with this one?

16:46I like United. I like Delta more. I think airlines, though, as a group, have some room to run. I think they haven't been given kind of the operational leverage story in the economy after April. And I just, you know, again, by the way, he was using a lot of acronyms there. We like to, you know, I heard RASM. I heard Trump. No, Phil always explains better probably than I do, definitely better than I do. So, I mean, what he also is explaining is the efficiency in the sector. Talk about re-rating. Airlines need to trade higher. These Delta especially, but United too, these two are run better than they've ever been run.

17:22And, yes, United's outperformed Delta, but Delta's the premium. If there's a minor concern, it's on a technical basis, United traded up in February or January of this year about 115-ish, sold off like everything else, traded back up there recently in early September, and it's traded off. So if we can't hold these gains here, maybe you get it back and fill back down to the low 90s. A breakout's above 115, though, Melms. I got a question for Tim. It's not what does prasm mean. OK. We all know. But the question is, oil prices have moved a lot in the last quarter. What do you think that does for these?

17:56I think airlines hedge a lot of their fuel costs. And I think from what I've seen over the years, airlines don't get credit in the lower kind of fuel environment where they get punished in a higher fuel environment. I don't it should be in the multiple. I don't think it is. So I think your observation is a good one. Is this a driver? I don't think it will be. Coming up, the A.I. deal spree continues. A headline sending shares of AMD surging and how it positions the chip maker in the A.I. race. Plus, strength and retail and some alternative energy plays. But not everyone held their gains. The details behind the big intraday reversal in one nuclear name ahead.

18:30Don't go anywhere. Fast Money's back in two.

18:40Welcome back to Fast Money. AMD, the best performer in the NASDAQ 100 today, surging over 9%. Yesterday, the company announced a deal with Oracle to deploy 50 ,000 graphics processors starting in the second half of 2026. It's a second major deal for the chipmaker this month, with OpenAI also set to deploy six gigawatts of AMD GPUs over the next several years. A couple of analysts today raising the price target on the stock, HSBC, as well as Wedbush, saying this gives them a lot more clarity into revenues for the next few years. So they're getting all bulled up on this one. Let's not forget AMD is the A in band or land, depending on.

19:15So, you know, my view was that they were an underperformer in the two-man or women arms race that was AI. I think the ASML numbers this morning reported over in Europe had a lot to do with AMD's strength. And, again, it's imputed upon some of their core business, especially in data center. You know, it's not about multiple here. It's about where I think positioning is strategically. Right now, AMD is seeing as closing ground on NVIDIA, even if it's in a different part of the space. Yeah, six gigawatts, though, it's dwarfed by what NVIDIA is doing, A. And B, you know, if you think about just the percentage of AI chips that AMD has been selling over the last couple of years, it's not particularly large.

19:54I think it got up to high teens last year. This is a company that still has to execute. This is a company that has not executed to their expectations over the last few years when it comes to AI chips. And I do think it's interesting that, by the way, Tim, AMD is the A in Gen AI, you know, because I actually that was the theme. It was going to broaden out a little bit. We also had Intel in there. We also had EA in there, by the way. It's in the game. It just got taken out. So when I go back to this thing, I just think it's interesting that the market is giving these sorts of multiples to AMD, Oracle, and Intel.

20:24These are three companies that have so badly misexecuted, you know, over the last five or six years into the play into this generative AI. And so if you want to re-rate them and you want to give them the benefit of all these orders that they are booking right now, have at it. I'm hearing, this is coming over the transom, that the A in Gen AI is actually applied materials. Oh, wow. Wow. So you're trying to pull like a. Oh, vicious history. And no one was paying attention. You know, it means that no one was probably even paying attention. I have an email that says it's. The crack staff and he's seen those.

21:02We got it wrong. Busted. I don't know. I don't know. You never know. Busted. The point still stands, though, that you're skeptical as to whether or not they're going to be able to execute, to actually fulfill, to book the revenues that these analysts are recording them at this moment in time. Well, what are those? I was thinking, OK, there's 50 ,000 chips, right, for next year, starting 2026. I don't know. I put a$40 ,000 price on the chip,$2 billion. I thought, well, that doesn't seem so much. Actually, relative to the revenue, that would be a nice bump if that's just the start of something. What's the multiple on that?

21:33I don't know. What's the margin? I don't know that either. The margins relative to NVIDIA are going to be just, I don't know, half. Maybe I'm just throwing that out there. And you think about it, how are they competing with NVIDIA on price? You know what I mean? Yeah, but the market cap is more than one-tenth below NVIDIA. I mean, you're talking about proportionate dynamics. I mean, there's no question it trades at a massive, massive discount. Wow. I mean, that's a heady conversation there. I was just going to ask, Dan, we don't have a lot of time. No, we don't. So I won't ask him. I'll ask him in the break.

22:04I'll say this quickly. The fact that AMD traded down to the prior high,$2.10 from March of 24 in this recent so often held, is actually encouraging. So maybe Tim is on to something. All right, but NVIDIA actually trades much cheaper to AMD, and it's got a 70 % or 71 % gross margin versus AMD at 51%. And if they're going to have to compete on price, you can see those margins going lower. So, I mean, to me, you can make the stronger case for AMD right now. Well, I don't think NVIDIA is expensive, by the way. I'm long both of them. I don't think NVIDIA is expensive here, for the record. Coming up, the single stock moves from today's session, where our traders see these names heading next.

22:41You're watching Fast Money Live from the NASDAQ. MarketSite in Times Square. Back right after this.

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22:58Welcome back to Fast Money. Stops losing steam throughout the day, eventually closing mixed. The Dow was slightly lower. The S &P and Nasdaq both up half a percent. Some retailers higher again today. Walmart hitting a new record. Best Buy and Dollar Tree also well in the green, adding to what's been a strong week for the group. Alternative energy stocks continuing to see gains and phase leading the solar names, while nuclear-named New Scale Power was up nearly 17 percent. But after surging more than 11 percent at the open, shares of Oklo reversed sharply midday, closing down more than a percent.

23:29Biotech outperforming broader markets today. IBB shares, Biotech ETF, I should say, up more than 1 percent, now trading at its highest level since December 2021. And some more after hours action. J.B. Hunt jumping after topping EPS and revenue estimates and Hewlett Packard Enterprise plunging after the cloud company released full year revenue guidance well below investor estimates. You flagged Oklo, Karen. It was interesting because it not only went higher, it hit a new high, then reversed sharply. Yeah, so that I thought was interesting. I didn't see any substantive news specifically about them.

24:02It seemed like actually, Guy, your kind of price action exactly that you would comment on. New all-time high, closed on the lows. One and a half, two times normal volume, having had a parabolic move to the upside. Yeah, you've got to take this one and say, if I've been long this stock, if I've enjoyed this, you've got to move your feet here. You have to do something. And that's something that's either sell half, third, quarter, whatever it is, but you've got to move your feet. That Walmart move is really interesting, too. I mean, yesterday was the deal with OpenAI. It has been a very good week for the group, as we had mentioned.

24:31But this Walmart move in particular on the back of that deal. There's no question. I guess the theme of tonight is re-rating. And while we talked about that with Walmart with a north of 30 multiple most of this year and could it support it, given the environment we have, people will ask questions later. People will take this multiple higher, and I think you probably should. Coming up, a rare earth route, massive losses across names like MP Materials today on new comments from the Treasury Secretary. We'll talk to the CEO of One Magnet Maker about how he is able to bypass the trade tensions. That's next.

25:12Welcome back to Fast Money. American rare earth metal company is getting hammered today after Treasury Secretary Scott Besson said the U.S. would set price floors across industries and emphasize the need for strategic minerals reserve. Our Eamon Javers is in Washington with the very latest in this developing story. Eamon. Hey there, Melissa. Treasury Secretary Scott Besson spoke to our Sarah Eisen at a CNBC event here in Washington this morning, And he telegraphed the idea that the administration does plan to continue to take equity stakes in American companies, particularly in what he said are seven key sectors of the economy where China is putting American firms out of business.

25:47He described that as setting a price floor that the Chinese could not undercut. For 20 years, anytime anyone in a market-based economy stood up a processor refiner, China came in, cut price, and put them out of business. So we're going to set price floors and the forward buying to make sure that this doesn't happen again. And we're going to do it across a range of industries. And Melissa, at the same time, Besson said that the U.S. has to be careful not to overreach by interfering too much in the private sector. And he said he's encouraged to see private sector actors like Jamie Dimon and J.P.

26:29Morgan step in with private capital to help with mining and rare earth processing and other what he views as strategically important industries. And by the way, Melissa, that seven list that the Treasury Secretary cited there, he said they've got seven areas of the economy where they may intervene further. further. Nobody at Treasury or at the U.S. Trade Representative's office could give me a list specifically of the seven areas where they do see this. But you can kind of work it out based on what they've been doing. It's pharmaceuticals and rare earths and mining and some of the other industries that they see as absolutely crucial to national security.

27:05Right. Eamon, thank you. Eamon Jabbers. Well, the U.S. imports a full 70 percent of its rare earths from China and a crackdown could devastate the supply chain. Our next guest is the CEO of the only company in America manufacturing industrial magnets that use zero rare earth metals. Their customers span industries from defense and EVs to medical devices and more. Jonathan Roundtree of Niron Magnetics joins us now. Jonathan, great to have you with us. Yeah, thank you for having me on the show today. And you just broke ground on a second manufacturing facility in Minnesota. This is fascinating because this company, which makes iron nitride magnets, so no rare earth, they use commonly found inexpensive materials, but this has actually been in progress for almost a decade.

27:53It's not like you just woke up and discovered the tensions between the U.S. and China and said, let's start making magnets. Yeah, that's correct. Actually, we celebrated our 12th birthday last week. And we were the genesis of a Department of Energy sponsored research program that the University of Minnesota did more than a decade ago. We've developed the world's most powerful permanent magnet technology, and it is indeed iron nitride. And we make that from iron and nitrogen to very readily available materials that are fully domestically sourced. And our technology requires no rare earths, no critical minerals.

28:30What are the barriers that it seems like if this was so easy and it's made with inexpensive materials that this should have happened a long time ago? Is there difficulty in scaling this? Is there difficulty in the manufacturing process? Yeah, great question. So the iron nitride technology, iron nitride exists in multiple phases. And what we like is one specific phase. It's very difficult to produce the material in that phase and then keep it in that phase. And so we developed a process to do that. That's where a lot of our trade secrets are and also our patent. You know, we have more than 100 patents around this technology.

29:11And so the first seven or eight years, we're really figuring out how to scale that technology and magnets is a cost competitive industry. And so how do we do that cost effectively? And so in 2017, we figured that out. That's the route now that we're using to scale our technology. And I'm calling in today from our commercial pilot facility where we've already taken this technology from the ground to the ton scale. And two weeks ago, we broke ground on our first manufacturing plan. That's a 1500 ton facility that will come online in early to mid 2027. You feed into a lot of different industries right now, Jonathan.

29:49I'm wondering if there are certain industries that are better suited to this kind of magnet. I don't know if some magnets require more magnetism at certain temperatures or are there some other variables there? Yeah, great question. So we're engaged across all in-market segments. As you know, the modern world runs on permanent magnets. We're engaged across consumer electronics applications. Samsung has invested in us. There it's for audio and appliances. We're engaged across industrial motors, automotive, where we've had GM and Stellantis invest in us. and also into defense and other renewable energy applications.

30:27We're probably most focused right now around small and medium-sized motors as well as audio applications because those will be the first products that we have that go for first commercial sale early next year. And then we'll ramp here as we bring our first production plant online. So right now there are none of these magnets in products that are in use right currently. Is that correct? Yeah, we're qualifying at various stages with multiple customers. You will see first products in market here in Q1 in a pro audio type application. When was your last fundraising round, Jonathan? And I'm wondering if the administration has contacted you about a strategic stake in any way and whether or not there are other investors who are now interested in investing in you at a much higher multiple just because of what has gone on in the world.

31:23Yeah, absolutely. Our last funding round was several years ago. We are planning to do a Series E fundraising probably later this year or early next year. We have already raised significant funds for Plant One, and that's why we broke ground. In fact, this week, the bulldozers are clearing the ground there in Sartell, Minnesota. It's about a 75-minute drive from our current facility. And we're also now in discussions and planning for our second manufacturing plant, which will be a 10 ,000 ton facility. And so exciting time here as we're building devices with customers with very encouraging feedback.

32:01We're progressing down the qualifications and already now thinking about our second manufacturing plant. Has the administration reached out to you? Yes, we've had discussions with the administration. We've had a number of government funding. the genesis of NIRON was a Department of Energy grant. We received a following grant here to scale our technology back in 2023. We also had secured Department of Defense grants. So we're in discussions with the administration. We're working with them to figure out how can we accelerate, especially Plan 2, to bring that 10 ,000-toned plant online as soon as possible.

32:36Jonathan, great speak with you. Hope you'll keep us updated on your progress. Yeah, thank you very much. Jonathan Roundtree of Nairon Magnetics. Fascinating what is out there to sort of avert this whole sort of logjam with China. And what's not out there for investors to invest in. And that's why, you know, MP Materials, you look at a company without revenue and the dynamics here, it's getting upgraded. Because, again, the view that they're going to move, first of all, vertical integration moving downstream and the ability to actually grow some of that downstream expansion significantly over the next couple of years.

33:10There's no question as we look to the administration's support for rare earths that there are going to be huge opportunities. Just be careful because there are a lot of companies that will slap this on their nameplate. Not this one and certainly not MP. So it's interesting. He did say that the administration's contact, which makes sense, right? Yes, totally. How prevalent is that? I forgot exactly what it's called. Nitrate oxide. Iron nitride. Iron nitride. Yeah. How prevalent is that? How available is that? Iron is very available and very cheap, right? Cheap to mine, cheap to? All of it. So it's sort of a fascinating story.

33:49That round E is going to go a lot better than probably round B went. I would imagine. Good for them. First of all, you found this story. So kudos to you, Melissa Lee. That's true. Why are you looking at me quizzically? I mean, it's impressive that you dug this up. So good for you, number one. Number two, this rare earth, I mean, this is the center of this whole U.S.-China thing. And China's ratcheting up, which is why MP traded down today. And, you know, there'll be this tit for tat that will continue that I think these stocks are in the crosshairs. MP just got a$115 price target put on it by Bank of America.

34:20But to Tim's point, you know, at some point valuation matters in all these different things. Yeah. Coming up, it's been a rough year for Starbucks since Brian Nichol became CEO. What he had to tell our Jim Cramer about the company's turnaround and when the stock will rebound, Fast Money returns.

34:37December 11th, join Melissa Lee and the team of traders in New York City for an all-access celebration, live and on air. Fast Money Live, trading the holidays. Get your tickets now at CNBCevents.com slash fast money.

34:56I think we're ahead of schedule on the turnaround. That's part of the reason why we leaned into launching the Green Apron model sooner and faster. And, you know, I just fundamentally believe as we continue to make progress and the results, I think, follow the stories that I'm sharing, you know, the stock will take care of itself. That was Starbucks CEO Brian Nichols speaking with our Jim Cramer this afternoon about the company's turnaround plan. The stock was up 2 percent today, but is down 9 percent. Nichols took over about a year ago. You can catch the full interview on Mad Money, top of the hour.

35:29But in the meantime, let's trade it. He's very bullish on this turnaround, Tim. I don't know if you see the results in the Starbucks you frequent. Look, you know, they've closed down a couple of my favorite Starbucks, the one at 67th and Columbus. I feel for you people. You're great. You're very good at your job. But what I'm worried about with Starbucks right now is I don't know how you overcome the dynamics on their margin profile and the competitive landscape where people have benefited from Starbucks$4 coffee and now they're undercutting them a little bit. I also think at 37 times trailing and 33 times forward, there's no value here for this company on a turnaround.

36:04I love the brand. I like the stock, but not a lot. You know, four years ago when it made its all-time high, you could justify valuation because they were growing and there wasn't really competition. Now they're not growing and there's a lot of competition. So that same multiple looks a lot more expensive. So maybe the turnaround plan is working. I don't know. I know Tim frequents the establishments. I do not. However, it feels... I thought it was not good for your constitution. I want to be crystal clear here. Like if someone's not feeling well... Yeah, you get them like a medical... People here laughing, and you're making fun of me.

36:39Because it's funny. Because it's funny. It's also not good for your constitution. No, for me, it doesn't work. But if people are sick, I'll get them a nice hot tea. So you go with like a protein foam or something? What is that? I don't even want to. As often as possible. Coming up, putting the AI in entertainment. the impact artificial intelligence is having on Hollywood and how our next guest is putting the tech to use with the launch of a new animation company. More Fast Money in two.

37:12Don't be scared, Tim. Welcome back to Fast Money. AI continues to reshape a swath of industries, but the impact on entertainment and media seems unclear. For more on the future entertainment in the age of AI, Let's bring in Greg Spiridellis, co-founder and CEO of Spiridellis Brothers Studios. He's also the co-founder of the viral video site JibJab Storybots also. My kids love them. Great to have you with us. Great to be on the show. Thanks for having me. Excited to be here. I mean, the assumption is that AI is going to replace everybody in the industry. Is that too extreme? I think it's too extreme.

37:47I think, look, I think what it's going to do is completely transform the industry. It's going to change the way content is created, produced and distributed. But that doesn't mean there isn't going to be a role for the great artists who are in roles today. It just means those roles are going to change because this technology is like a superpower. And so what one artist is going to be able to do is going to be a multiple of what they were able to do before. And how we organize talent in the production of great stories, that's, you know, there's always going to be great talent at the core of that process.

38:21I feel like where the most disruption or a lot of disruption could happen is actually in children's programming, Greg. And you would know a lot about that. I mean, it seems like a lot of it's computer generated animation. And why can't a kid say, I want a story about a dog, a rabbit, a baby elephant. And they go on an Easter egg hunt and wait for it to come out and watch it on Netflix. That's a great story, by the way. A hundred percent. What you're talking about are new formats. And that's what technology has always enabled. So when JibJab did This Land is Your Land on dial-up modems, or we did Elf Yourself like in the early Facebook days, or even Storybots that started on YouTube and we wound up selling to Netflix, these new technologies enable these new formats.

39:05And you're exactly right. What kind of stories we're going to be able to tell and what kind of – and the ways we're going to be able to engage the audience in telling those stories is going to be completely transformed. That's what excites us. That's what we've done for 25 years. And this is the most exciting time in the history of technology and entertainment to be doing this. Hey, Greg, help us think about this. I think 10, 15 percent of Hollywood and streaming movies are animated. But mostly, I think 50 or 55 percent of the revenues box office worldwide are animation. Is this one of the reasons why you're focused on animation right here?

39:40A hundred percent. I mean, animation is our roots. But, you know, if you think about post-pandemic, families want to go to the movies. Going to the movie as a family is an event. And so we think there's a huge opportunity to actually focus on that format as a way to build franchises. So just really quick, if you think Snow White and the Seven Dwarfs in 1937 was 700 people. Lion King was 600 people. Toy Story was 120. And Flow, which was the best, the Oscar winner for the best animated feature last year, beat out Inside Out 2 and Wild Robots. Those, you know, that had a 40 person team. We're talking about a$3.6 million budget.

40:26So the entire way that the entertainment industry is organized around producing entertainment in animation is about to collapse. And that's what we're building. We're going after. How do you build a studio from the ground up to take advantage of these seismic changes that are happening right now? Greg, it's Karen. Thanks for being on. So let me ask you a tangential question, which is for live action, where there's a lot of stock footage that they have to they can't buy it. they have to make it. How big of a disruptor would this, whether it's source something like it or Nano Banana, whatever it is, how big of a disruptor, how much could they save for huge content providers like a Netflix or a Disney?

41:11Oh, I think the cost savings and the creative flexibility that these tools offer, especially in the live action side, because that's where most of the training, most of the model building is focused on creating these live action live action video content. So the cost savings are going to be enormous, but we're going to be able to do, we're going to be able to produce more. More creators are going to be able to have a voice because the tools are accessible. I think, you know, capital and distribution have always been the gate that has held smaller producers and smaller voices out. And now that gate's opening up and we're going to see a lot more interesting voices.

41:51Great, great to speak with you. Thanks for having me. It's great being on it. Up next, Final Trades.

42:01Welcome back. Our own Tim Seymour rocking it out tomorrow for a very special cause. Tim. Well, a leg to stand on, charity for cosmetic and, I don't know, surgeries for kids in developing spaces who need help, need our help. This is a charity, altsow.org. You can still buy tickets for tomorrow's event. Brian Sullivan, our Brian Sullivan is the emcee. My band, Jam Partners, will be playing. It's one of the great charities out there. Please check it out. It's a lot of fun having gone to one myself. Time for the final trade. Let's go around the horn. Tim Seymour. Yeah, platinum. I think PGMs are still happening.

42:36PPLT is a way to get exposure. Karen? Yes, Amazon has had really not a particularly good run, but I still like it. Dan? Yeah, I swapped out AMD for AMAD. I'm sorry about that last minute, though, but I like AMAD here. I didn't know Rick Springfield was in Tim's band. Bungie. Thanks for watching Mad Money Starts Now.

43:22consider reliable, but neither CNBC nor its affiliates and or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. To view the full Fast Money Disclaimer, please visit cnbc.com forward slash Fast Money Disclaimer.

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Bank results coming in strong to kick off earnings season, as many of the big money centers top estimates. How their numbers are fueling the market, and why the CEO of KWB says the financial outperformance will continue. Plus, What China’s rare earth crackdown means for the U.S. supply chain. And how one media and tech entrepreneur is implementing AI in the entertainment industry.

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