The Latest Sign Of Consumer Struggles… Plus China Stocks Rebound 5/10/24

10 May 2024 · 44 min

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Podcast Notes: CNBC's "Fast Money"

Episode Title

The Latest Sign of Consumer Struggles… Plus China Stocks Rebound (5/10/24)

Episode Summary This episode of "Fast Money," hosted by Melissa Lee and featuring a panel of top traders, discusses the struggles of consumers facing inflation and economic uncertainty, alongside the recent rebound of Chinese stocks. Key topics include McDonald's strategic adjustments to attract cash-strapped consumers, the performance of Chinese equities, and the implications for investors looking at these markets.

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Key Themes and Discussions

Consumer Sentiment

  • Decline in Consumer Confidence: Reports indicate that consumer sentiment is at its lowest level of the year, particularly concerning inflation and job security.
  • McDonald's Strategy:
  • Introduction of a new $5 menu aimed at driving traffic amidst a challenging economic environment.
  • The chain experienced its first earnings miss since 2022, with revenue growth at its lowest in a year.
  • The panel debates whether this promotional activity will impact profit margins.

Economic Indicators

  • CPI and Economic Data: Anticipation for next week's Consumer Price Index (CPI) data, with concerns that continued inflation could exacerbate consumer spending issues.
  • Tale of Two Consumers: A discussion on different consumer segments, where asset owners feel secure while those with more debt struggle with rising costs, such as gas and groceries.

Performance of Chinese Stocks

  • Recent Rebound: Chinese stocks, previously labeled as "uninvestable," are experiencing significant gains, with the FXI outperforming the S&P 500 in 2024.
  • Market Recovery Factors:
  • Signs of life in the Chinese economy, with improved export and import numbers.
  • Government initiatives aiming to restore investor confidence and address real estate market issues.
  • Valuation attractiveness of major Chinese companies like Alibaba and Tencent, as they increase stock buybacks.

Investment Insights

  • Shifts in Consumer Preferences: The discussion highlights a shift in consumer spending towards brands that are perceived to provide better value, with mention of competitors like Domino's and Shake Shack thriving while McDonald's struggles.
  • Interest in Gold and Commodities: Notably, there's an increasing trend among younger investors in gold, driven by concerns over currency stability and inflation.

Other Relevant Topics

  • Upcoming Retail Earnings: Anticipation surrounding retail giants like Target and Walmart that could further illuminate consumer spending behavior.
  • Government Spending and Debt Concerns: Increasing concern over the rising cost of U.S. government debt and implications for future spending and economic stability.

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Key Takeaways

  • Consumer Struggles: The panel agrees that while consumer spending has shown resilience, signs of pressure are emerging, particularly among lower-income consumers.
  • Investment Opportunities in China: The rebound in Chinese stocks presents potential opportunities for investors, despite previously cautious sentiments.
  • Importance of Inflation Data: Upcoming CPI data will be critical in shaping market expectations and influencing consumer behavior.
  • Diversification Trends: Younger investors are increasingly diversifying into tangible assets like gold, reflecting a shift in investment strategy amidst economic uncertainties.

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Conclusion In this enlightening episode, the "Fast Money" team navigates through the complexities of consumer behavior amidst economic difficulty and the promising resurgence of Chinese equity markets. The discussions provide valuable insights for investors looking to adapt to the shifting landscape of consumer preferences and market conditions.

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Transcript

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0:02Live from the Nasdaq Market Site, in the heart of New York City's Times Square, this is Fast Money. Here's what's on tap tonight. Running on empty. Consumers losing that loving feeling about the economy as worries about inflation rates and jobs are picking up. We'll break down how companies are trying to get price weary shoppers to start spending again. Plus, China rising from being called uninvestable just last summer to a major rebound this year. What's behind the big bounce back in Beijing? We'll take you there coming up. And later, not just for boomers, the new generation that's getting the gold bug.

0:32A big week for a semi-giant not named NVIDIA. and on a Friday, have a Coke and a smile. A major winning streak for the soda giant. I'm Melissa Lee, coming to you live from Studio B at the NASDAQ. On the desk tonight, Tim Seymour, Karen Feynman, Steve Grasso, and Julie Beal. We start off with McDonald's latest move to contend with a penny-pinching consumer. News today that the fast food giant is getting ready to introduce a$5 menu to help pull diners back into its stores. That after the company posted its first earnings miss since 2022 in the first quarter. EPS coming in two cents below estimates.

1:04Revenue growth of the quarter, the lowest in a year. McDonald's shares had been struggling since that report, but got a boost after today's news as investors seemed to welcome any relief for consumers. After all, sentiment falling to its lowest level of the year, according to the University of Michigan's first reading for May. And if next week's CPI report comes in hotter than expected for the fourth month in a row, that just adds to the pressure. So is there any relief in sight for the consumer? or will weak spending start to really weigh on the economy and the markets from here? It seems like we've been forecasting the demise of the consumer for a very long time, has not come, has not come, and then we're getting data points now that we are seeing the stress.

1:43Well, and in fast food, we heard from these folks earliest in terms of, and McDonald's is fighting back. And so the question is, you know, do you translate this into promotional activity, which weighs on margins? McD's has been pretty solid in terms of the margin growth. They've had a huge lift from their loyalty, their digital and transformation that really over the last five years has been nothing short of extraordinary. So the question is, what do you want to pay for the company in this environment? Their consumer is under pressure, but their business is not, is my view. And I think you're still a little early coming back into a multiple on McDonald's that says there's all kinds of value in the stock.

2:19It's not a five dollar buy here. In fact, it's still trading, you know, kind of 22, 23 times. And I don't think that that's crazy cheap, even though we know it was up in the high 20s. But if you look at the other competition, it's not that the consumers are not spending money. They're just not spending it at McDonald's. So if you look at Sweet Greens, you look at Cava, you look at Shake Shack, Wingstop, Domino's, those stocks are killing it. So it's a McDonald's problem, not a fast food problem. Right. I mean, a lot of those a lot of those competitors, though, are not truly competitors in that it's a higher price point.

2:51A Cava and a Sweetgreen are much more akin to a Chipotle, for instance. Exactly. But we talk about the consumers if it's a monolith of consumer. And in fact, it's a very, very stratified group that consumers who are, you know, at the low end of the dollar stores. And I don't know if McDonald's is the low end, but certainly relative to the Chipotles and the Sweetgreens, it's much lower end. And so people who have who have assets who have been in the market are feeling pretty good. Right. Their jobs feel pretty good. Some even lower end consumers. do feel like they're getting raises, so they feel good.

3:24But so I guess there's sort of a tale of two or many more consumers. And if you're doing okay and you're, you know, in a reasonably high category, then you're doing well and the places you shop are doing well. But Domino's is low end, right? You would agree that's low end. I would assume that's, I don't know if it's the same as McDonald's, but it's sort of in the same ballpark. Where Chipotle and Sweet Greens I would put, you know, very close. I almost think it's the growth story where there's the smaller players that maybe have an international carrot on a stick, if you will, where they can they can expand their growth.

3:59And maybe it's the more exhausted ones. But Domino's is sort of a more mature story. So it can't it doesn't really cover all that. But it's it's the McDonald's is mature. So just to pull back just a bit here, I mean, I guess we're sort of asking the question, at what point are we going to start getting concerned about the consumer? And we ask this on the precipice not only of CPI and PPI next week, but also a slew of retail earnings, including Target, Walmart, Home Depot, Lowe's, you name it, all reporting the next couple of weeks. Julie, it seems like increasingly so many names are indicating that consumers are pushing back on price.

4:32I mean, even if you go to, you know, Starbucks as a recent example, the occasional customer is not going as frequently. And that occasional customer, I bet, is probably employed still and probably has some money in the markets or is feeling OK, but has decided to, you know what, I'm not going to spend that$4 on a coffee. Yeah, I think that's exactly right. And I think the way Karen phrased it is the way, right? Asset owners are feeling fine because they've benefited from stimulus spending and everything that's happened in the market and also from higher rates. Asset, you know, people who have more debts than asset, they are feeling much more of the pinch.

5:07And inflation has really, really made it much harder for them to divvy out that paycheck in ways that they feel a lot of control over. It's true that they've had the most wage growth, but they also have a much higher share of very exposed inflationary items, including gas and everything that's happening at the grocery store. I think next week is absolutely critical for more understanding of the lower end consumer, because once that starts to falter, I think that starts to really ripple. And if you think about recessions, right, recessions, the declines that you see in demand, they're not from people who lose their jobs.

5:42They're from people who are afraid they're going to lose their jobs and are pulling back on their spending. And that's what really crimps demand meaningfully. And that goes back to the jobless claims. We know hardly ever do we really focus on jobless claims. But this pop to eight month highs is notable, even despite the seasonal factors involved there. And a 22 ,000 uptick and again, a miss of consensus on jobless claims is what you talk about because you're like, hey, what was this? Even though it's a volatile series and we're still at historically low joblessness. So it's a week where people who want to believe that the consumer is falling apart, believe it's just a matter of time before you start to see this pull back.

6:19The other side of this, what we heard today out of the Fed and different Fed speakers is ultimately you've got an environment where they don't necessarily see inflation coming down anytime soon. that they're actually worried about, you know, you get some comments out of the Dallas Fed saying we're not so sure that there's a there's a sense that the risk free rate, let's just call it the have restrictive policy is a better way to say it. And they don't think it's overly restrictive. So it gets back to in different places we've been hearing about the consumer. I would go back to McDonald's because McDonald's also has an opportunity to play up.

6:54In other words, part of what they were talking about is they're actually going to be getting into growth food segments. They're going to be maybe getting into into a little bit more of a fast casual. They have an international initiative. Steve talks about the international side for a lot of these companies is where you get it. I think that's where you're getting it from Domino's. So I think this is McDonald's comments are as much about how they're trying to position their business and warn people that, hey, look, we're going to do what we have to do in our core. But we're actually excited about other parts of the demographic consumer chain.

7:22And even for a Walmart, for instance, you might think, oh, that's a read on the lower end consumer. but it's also over again on the higher end consumer because of their commentary about households with$100 ,000 or more increasingly shopping at Walmart. If that trend continues, Karen, that's a pretty interesting data point in terms of the psyche of the better off consumer out there. I guess you could look at that. That makes sense. I do also think that there's something like you can you see also very high end consumers or high-ish end consumers at a Costco or somewhere like that because they love it.

7:52Right. And they just think this is incredible value and it's sort of fun. And so they could shop there and they could shop anywhere. Do you find Costco fun? Oh, I would guess no. Am I right? You are correct. I'm just trying to understand. But Lawrence loves Costco. I can see that. Yeah, it's totally fun. I don't know. I think that Target will be a little more interesting to me because I've been concerned. I don't own it anymore. I sold it poorly. I've been concerned about Timu and Xi 'an taking share from them in that higher margin, and then they can't compete as well as Walmart on the groceries, which has really been huge for them to draw in customers.

8:30Costco's chart looks better than Walmart's chart. Walmart's chart looks okay, but I think you're right. I think now they're really catering to every income bracket. But we saw studies this week. We saw data out every income bracket is doing better off than they were pre-pandemic. Every one. Based on? Based on net worth. Based on net worth and the amount of debt that they're carrying. So we're not there yet. Is that all home and stock portfolio mostly? Lower end don't own homes, do not own homes. So it's just about a paycheck. So wages have increased. Karen brought that up earlier. So they're richer, quote unquote, than they were pre-pandemic and they still have savings.

9:12All right. Julie, which report will be most key to you? I'm really interested. I think housing is so critical to understanding the overall outlook. So many Americans, that's really where their store of net worth is and their sense of confidence. And so I'm really curious about how Home Depot is going to be talking about the DIY and the professional. I'm really kind of curious to see, are people still out there shopping and trying to buttress this asset that they have? And a lot of people are really kind of stuck in their homes with these ultra-low mortgages. They can't move either way. So that's the place that I'm the most curious about.

9:48Seasonally, it's also a good time for Home Depot and Lowe's planting season. I know I will. I know I will be there over the weekend. But what we've also heard from Home Depot is that their pro business remains strong. It's a high margin driver for the business. It's a real support valve for the business that the mix of some of the durables and some of the consumables there that were very, very high demand items during COVID, whether it's grills and outdoor furniture and this kind of stuff, I don't think they have the same demand cycle. So it will be interesting. I think Home Depot is very defensive.

10:17I love the pullback. I think the valuation is interesting. It trades at a premium to Lowe's. I think Karen's more of a Lowe's person, maybe. Yes, I have both. But yes, more Lowe's than Home Depot. Just on the valuation spread, I think was big. But I'm a little worried. I'm really worried about why we saw was it Masco with and Black and Decker. Black and Decker with some weaker numbers. There was some commentary out of I think it was Home Depot about builder supply. There's what is the doormaker Jensen Welder also weak. So a lot of these sort of, I don't know, I don't think of them as idiosyncratic, but I think a lot of components of what would be good business for the Home Depot and Lowe's of the world was a little lighter than I would have liked.

10:55And it sounds like the components specifically for professionals, for contractors. Both. Yes. Yes. Yes. That's true. And if rates do come down, home equity loans are going to be more prevalent. People take out a home equity loan. will put maybe they were there sitting, as Julie said, they're trapped married to that mortgage, but they're more apt to go out and spend that money with a home equity loan at a Lowe's or a Home Depot and just do some renovations versus having to move. All right. Meantime, the Treasury releasing new data on its income and spending and the numbers are staggering, particularly when you look at how much we are paying in interest.

11:28Megan Cassell is in D.C. with all the details. Hey, Megan. Hey, Melissa. So the U.S. government spent$102 billion on interest on the debt last month, setting a record for the month of April. Now, that's a 35 percent increase from the same month a year ago as the deficit grows and interest rates remain high. Fiscal year to date, interest payments are up a similar 36 percent. And for five straight months now, they've been rising faster than any other line item in the Treasury's budget. A couple other increases last month. Social Security spending was up and adjusted 6 % from last year because of that cost of living adjustment.

12:01Spending at the Department of Health and Human Services was up 64 % as spending rose for Medicare and Medicaid, although after adjustments due to a quirk in the calendar, spending at HHS was up just 7%. For the fiscal year so far, Treasury is running an$855 billion deficit. But it's not all bad news. That's actually 8 % smaller from this time a year ago. Melissa? Yay. Megan, thank you. Megan Casella. Staggering. I mean, no surprise, though, right? We've been getting at this for a long time in terms of how much more it's going to cost for this debt. All of a sudden, we're in this situation. And it's both parties, actually.

12:40Neither one wants to be the one to rein things in. And I think it's just going to happen until something breaks. They're not going to fix it before that. And I don't know what that'll be, if that's a failed auction. I heard Social Security, was it the other day, talking about 2034? Social Security would be... We've been hearing that for our whole lives. We've been hearing that for our whole lives, and they keep pushing it off. They were supposed to be flying cars here, too, by now. So we didn't see that. But yeah, insolvent by a certain time. It's scary. That's the number one fear, I think. All right.

13:11Help to break us down the government spending data. Next week's CPI report and more. SMBC NICO chief economist Joe Livornia on what we can expect. Joe, great to have you with us. Thank you, Melissa. What's your take on the consumer? We were having this discussion about the consumer and where the cracks are and certain consumers are under more pressure, et cetera. What's your what's your take on overall consumer spending as relates to the component of the economy? It's a it's a big piece, obviously, 70 percent of GDP and consumers will keep spending as long as they have jobs. And at the moment, they still have jobs, which is good.

13:45However, where I do foresee a problem is on the good side, because if you look at the pre-pandemic trends, we're about 8 percent above the pre-pandemic trends, with generally credit conditions starting to tighten a bit more from where we were a couple of years ago. Interest rates for a lot of durable borrowing for how home certainly appliances, furniture, those rates are high. At some point, that will slow. But the first thing, Melissa, the labor market really has to weaken. The consumer always, even whenever the next recession comes, always generally looks pretty good until all of a sudden the consumer does.

14:19In other words, consumer spending is the measure of current activity. As much as we try to look at various company reports and what the guidance is, consumer spending never tells us about where we're going. It's the confidence numbers you were talking about at the top of the show. But they were lousy. They tend to be more forward-looking. Of course, they were lousy. That's right. That's right. So what does that tell you? Well, here's the thing. I've come full circle. What it tells me, Melissa, is that the inflation data is likely, and I'm not sure exactly why. I've got some theories, but the inflation data is all of a sudden now look really poor.

14:53Next week is likely to be four months in a row. If the economy doesn't slow, if this no-landing scenario continues to play out, then the Fed has to keep rates high and maybe even hike rates so as to slow the economy and moderate inflation. The only way out would be if you got a big increase in productivity growth, such that potential GDP is higher and all of a sudden inflation starts moving lower again. That could happen, but that to me is a low, that's sort of a little bit of a fairy tale. It doesn't sound like it's likely to happen. So it's going to rest on the Fed and then you do get the downturn.

15:26But when that is, it's very hard to say. So, Joe, great to have you. Let's get to another fairy tale that the U.S. is going to actually balance their budget sometime soon. I mean, for 50 years, we went 2 percent of deficit on the budget, on budget at a 2 percent deficit. The last one I saw was over six. This matters. And it probably also makes GDP higher. So at what point do you put your kind of credit hat on? We kind of scoff at the credit agencies when they downgrade. But this is real and it's not going to change. Real. Yeah. So you look at the CBO numbers. They've got the 10-year note at roughly 4%, 4-2, 4-3 for the next 30-odd years.

16:05There's no recession, unemployment low. And the deficit goes to about 9%, close to 9%. So clearly, there's going to be an issue. Now, fast forward to next year. And let's assume we can make whatever assumptions we want to make about who's in office. But the deficit numbers certainly going into next year will remain terrible. We're running 5%, 6 % budget deficits with unemployment at 4%, slightly below. That's unheard of. The rating agencies, if you remember, when they downgraded back in 2011 and when they warned in the past because of the debt ceiling, it was politics. And if the politics don't get better, as Karen was saying, there's going to be some fragility there.

16:44So the rubber may meet the road, Tim, next year, but there's certainly no way we can keep the spending going. And part of it, though, is the Treasury's own mistake by basically 80 percent of all the net issuance in the last year has been within one year. And that yield curve inverted is the reason why, as we were saying before the segment began about interest payments, they're high because the curve's inverted and the Treasury's financing everything at the front end. Joe, it's Karen. Let me just push back for a second on the productivity thought that you had. Is it possible that there is greater productivity than we think?

17:17I mean, how else would we explain the GDP numbers that have been so strong this last 1.6, I guess, notwithstanding, but, you know, in the threes? is that not due to some significant productivity gain? It is due to some significant productivity and productivity growth has improved. We've seen labor force participation, although it's still below where it was in 2020, beginning of 2020. It's come back. So that's part of it. But if that's the case, though, Karen, we should start to see these inflation numbers quickly move lower, because if there's more slack in the economy, because the economy's potential is higher, because productivity is higher, then inflation is supposed to move downward.

17:53And consumers, you talk about McDonald's, the numbers today out of Michigan were very surprising. I was surprised to see those inflation numbers, especially with gas prices, kind of OK at the moment. They're not really spiking much. So to me, there's a lot of angst and stress out there on the consumer side because living standards have fallen because inflation is so high. And that likely is a function of the fact the government's been spending way too much money. We've avoided recession, but we're paying for it on the price side. So, Joe, I'm going to take it from a different angle. Shelter costs are over 30 percent of CPI.

18:25So is the Fed sort of backed himself into a corner where they have to cut rates because that's the only way shelter costs are coming in? And if shelter costs are tied to CPI, that's the only way CPI is coming in. So if they don't cut rates, you're actually not getting lower inflation. I heard that. I don't know if I believe that argument. But I'll give you the easiest way to answer it, Steve, is that the Fed focuses on the core PCA and the rental piece in the core PCA is about a third of the size. If we take the core PCA and we break it between the cyclical and the structural or the non-cyclical pieces, we need about a two and a half percent drop in the core, the cyclical part of the core PCA.

19:08And that doesn't happen outside recession. So what I think winds up happening is CPI might come down because of the rents. And if the Fed cuts someday, rents will come down. But what the Fed focuses on is not heavily rental driven. It's health care driven and health care costs are not coming down. Joe, thanks for coming on. We appreciate it. Nice to see you. Thank you, everybody. Thank you. Yeah. So he said no, basically. He said no. And a lot of people say no. And a lot of people, you know, I don't want to be part of the consensus. But I think that when you when you when you look at that, it's the holy grail for me.

19:42So costs do come down. If interest rates come down, I think costs come down, both health care, insurance costs, rent costs. Or if unemployment if unemployment goes up, then housing costs will come down. People can't afford their I mean, natural press on the on the market there. I think that's right. But I don't right now. The fact that housing costs are as high as they are with people with the joblessness as low as it is, I think is more of a function of housing, structural housing dynamics. But there's no question. The consumer needs to weaken up. And we're almost kind of waiting that to do a lot of other analysis that just right now is speculation.

20:16Consumer's fine. Coming up, a Friday chip rip. Taiwan semi-surging after hinting at a strong start to the quarter. We'll take a closer look at the numbers and some of the other major moves in the semi-space, plus a whole new generation of gold bugs. The commodity's record run has young investors grabbing up as much of the precious metal as they can. what that means to the markets right after this. This is Fast Money with Melissa Lee, right here on CNBC.

20:51Welcome back to Fast Money. Two chip makers topping the tape. First up, Arm Holdings jumping 5 % today, more than recouping its losses from Wednesday. Warning on guidance. Taiwan Semi gaining almost 5%. The company reporting revenues in April were up 60 % from last year. It's AI business playing a big role there. They also came out with an increase of the dividend. Tim, you pointed this out. This is a very good sign for demand. I mean, that jump month on month was extraordinary. They gave great insight into the recent sales numbers. They pointed out also just where they're upgrading their dividend to a place where, you know, you're going to have, you know, Yeah, it's going to be something along, you know, 30 a share.

21:30They've increased this. They're going to almost have doubled it by 2027, which tells you a lot about demand. This is a company that to me really is a cash flow machine if they want to be. We know they're reinvesting at the same time. We also know that they're working. They are a strategic partner to not just the U.S. government, but the Japanese and many other governments around the Chinese sort of kind of, you know, we'll see. But it's a stock that also has had a lot of volatility in it, along with the cyclicality of the semis. But if you bought the stock in November of 22, you're up two and a half times.

21:59I mean, this is a stock that I think you want to be buying on any weakness in general over the next five years. And plus, they pointed out their AI angle to this is still in low teens growth. So there's a lot of growth there left for them. But I thought the recovery in cell phones and smartphones was interesting. So Arm has a 90 percent share in cell phones. This is positive for them and Apple. Yeah, I mean, I mentioned the month-on-month jump, Julie, in revenue is 21 % month-on-month, which really tells you that there was something that happened with the change in the calendar that really goosed it for TSM.

22:35Yeah, I think that's the tricky thing with a lot of these businesses is they all have these anomalies in terms of how they record revenue, how their business ramps cyclically, seasonally. It's a little bit tricky to keep track of. But what I think is important in distinguishing between these two businesses is the capital-intensive nature of TSMC, to me, makes it a less attractive business than Arm. Arm is the blueprint maker. And as such, it's much lower capital intensiveness, and they have such high levels of market share. So I think between these two, that's the more compelling case right now.

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23:11And of course, we're all just waiting for NVIDIA. I mean, that's really the thing. Right. Waiting for NVIDIA. But it's interesting. You know, we keep waiting for it. As soon as it comes out, this quarter will be irrelevant. The second it comes out, it's all about, all right, well, what's next quarter? What's the trajectory of the growth here? And is there how would the supply demand dynamic? Is there still overwhelming demand? So, I mean, is it expensive? Yes, it is. But I do really believe that we are Cambrian, as we talked about two days ago. Or maybe pre-Kambrian. Or pre, yeah. Well, it's hard to not feel like we're in the middle of that period where we have the fastest expansion of any type.

23:55So I've been thinking more about how to, you know, earlier on it was more trading around NVIDIA. There was, I thought, some interesting things to do and options, but it was interesting. Listen to Druckenmiller, who's incredibly, incredibly skilled at investing, talking about how he had to take some off, which is too big, and he believes in the ultimate promise of it, but not the near-term valuation. But I just think, okay, if one believes in the ultimate promise, you kind of have to stay with it because to figure out when to get out and when to get in. But if the position just gets too big. That's a different thing.

24:27If it gets too big, well, then you can hedge some of it or you put spreads on or something like that. But if it isn't too big, then I think you just kind of have to stay with it because it's just too hard to get in and out. And until when, though, that's the question. Right. When is that promise? There's a lot more fast money to come. Here's what's coming up next. Generation Gold Bug, the commodities run to record highs in 2024, has young investors rushing to grab up all the precious metal they can. Why millennials love the metal and what it means for the markets. Next, plus a huge rebound across the Pacific.

25:04China's recent resurgence is making waves across U.S. markets. Is now the time to go all out for gains in China? We'll debate the best place for your money right after this. You're watching Fast Money live from the Nasdaq market site in Times Square. We're back right after this.

25:29Welcome back to Fast Money. Gold's run to record highs this year is having a huge effect on younger investors who are scrambling to snatch up as much of the precious metal as they can. CNBC's Pippa Stevens joins us more with this generation gold bug. New development, Pippa. Yeah, Melissa, and this is now far from a boomers-only trade. Millennials actually have the largest allocation to gold at 17 percent relative to baby boomers 10 percent, according to State Street. Now, part of this is interest in a physical asset that retains value. 27-year-old Adiba Ahmed, who lives outside Toronto, bought her first gold bar two years ago at TD Bank, and she's been buying ever since as part of a balanced portfolio.

26:10There needs to be a way to secure the value of funds, and that's why I was like, let me go buy gold, because I know for sure it's not a short-term game. It is a long-term way of storing value. I don't increase and get emotional about my purchases. Again, as long as it's 10 % of my portfolio, I'm OK with it. 37-year-old Mark Meyer is a precious metals reseller and dealer with a warehouse to store what he buys. He said when he sells to younger consumers, their general concern is a distrust with the dollar. Meyer owns gold bars and coins, as well as gold mining stocks and silver. Now, all told, it makes up about a quarter of his investment portfolio.

26:49The IAU and GDX hitting 52-week highs today, with 69 percent of millennials saying the best way to invest in gold is through ETFs. Melissa? So, Pippa, the two people you highlighted in your report have the actual physical gold, but it's OK for this generation just by GLD, which is not actually, you know, having it in your hands. Yeah. So that's the majority of younger investors say that the ETFs are the most attractive and the easiest way to buy gold because then you don't have to think about where you're actually going to store it. But there has been this new surge prompted in part by Costco and a lot of videos on social media showing people going to their bank.

27:26Adiba Ahmed said that when she first bought her bar two years ago, TD, it took them over an hour because no one ever came to buy them. And now when she goes, they're actually running ads for their gold bars. And so definitely a little bit of a shift there. That's Karen. Let me ask you. So one of the promises of sort of Bitcoin has been, oh, it's digital gold for a younger generation. Are you finding then that some of that younger generation is actually not interested in Bitcoin, but rather gold, either GLD or physical gold? Well, the people I spoke with also own cryptocurrency as another way to diversify.

27:58So as one person pointed out, it doesn't have nearly as much history as gold. I mean, with gold, we're talking about 5 ,000 years here. So it's not Bitcoin doesn't have nearly that same longevity and that use case as being a safe haven asset, which, of course, has been called into question. But I think that it also is this exploration for other other ways to invest, particularly with equities at, you know, making so much money these days. Younger investors are saying, where can I find return? And so they are interested in diversifying. FIPA, thanks. FIPA Stevens, fascinating report. Would you rather Bitcoin or gold?

28:33Great question, because I think they're both doing a lot of the same heavy lifting right now in terms of some of those dynamics we talked about with the budget deficit and whatnot. I'm just going to say gold because I trust in 5 ,000 years. I look in also I heard long term mentioned by one of those young investors, one of those millennial investors. And that's exactly what the gold investment is. And if you look at that gold chart, I've said it before, that's the best 20-year chart you're going to find out there. And it's not necessarily what you're going to see from gold miners. GDX has kind of underperformed at different times.

29:03Newmont, which is the biggest weighting in the GDX, has been a ball and chain for that GDX, whereas guys, Agnico Eagle has been on a roll, is up 50 % in six months. A in his clam. The A in his clam. There's so much in his clam. I really hope that these people who have the physical gold increase their insurance to cover the value of that gold in that policy, because if they're just putting it under their bed, somebody comes in, you know, then all bets are off. Is that where you're storing yours? I don't have. Don't we don't want to give it away. Julie Beal, I think in the past you've said that you're not really into gold.

29:37But, you know, correct me if I'm wrong. And what do you what do you think of younger people getting into gold? I think younger people getting into gold makes sense because this is a really digitally enabled group of people that are tired of digitally enabled things. They love kind of artisanal handcrafted things and they're suspicious of a lot of the digital economy. So it makes sense almost in a kind of throwback way that they're interested in that. You know, for me personally, I like assets that cash flow. And that's why neither Bitcoin nor gold is a very appealing thing to me, except if I can take the gold and make it into jewelry because I have a phenomenal jeweler.

30:12So in that case, it's fine. So I think the younger buyer is probably looking at it as physical Bitcoin. Right. So if Bitcoin is digital gold, then they're looking at it as the reverse. And when you look at where you're going to store this, to your point, they store it in safety deposit boxes. They're actually going they have to go to a physical bank, which they've never done before. But but the miners have caught up to the metal. And now we'll see where it goes from there. We start off the show with reckless spending. This is why gold's running. Coming up, Chinese EV maker Zika surging in its U.S.

30:43debut, but it's far from the only Chinese stock on a tear. We'll break down the winners and losers of China's recent rip hire. That's next. Plus, pot's pivotal moment truly jumping on its latest earnings. But it's this year's elections that could be the real cannabis catalyst. CEO Kim Rivers will be here to explain.

31:11Welcome back to Fast Money. The major average is all closing out a positive week. The Dow locking in an eight-day winning streak. It's longest since last December. The S &P inching higher, closing the week up nearly 2 percent. And the Nasdaq ending just in the red, but up more than 1 percent on the week. Coca-Cola pulling out an eight-day winning streak of its own. The stock up about 2.5 percent in that time. And check out Dutch Brothers, Dutch Bros, jumping another 10 percent today. The stock is now up six days in a row today. TD Cowan upgrading this stock. Is it just losing? I mean, winning from Starbucks?

31:45Well, it's I think, first of all, the growth that they're able to show blows Starbucks out of the water at this point. And they you know, they've definitely proven to have a margin story that's improving. Starbucks has their own issues that I think are really what we focused on this week. Meantime, Chinese stocks rebounding after a rough go last year. The FXI up nearly 14 percent in the last month, far outpacing the S &P 500, which is basically flat. Among the winners, names like JD.com and Tencent, both up more than 20 percent. So what is driving these gains? Eunice Yun is in Beijing with all the details.

32:19Eunice. Melissa, investors are taking a second look at Chinese stocks for a few reasons. First, the economy, though fragile, is showing signs of life. For example, April exports and imports indicated stronger demand, both overseas and at home. Second, Chinese authorities are taking measures to boost market confidence while messaging a more pro-growth stance. In April, the stocks regulator published rules to crack down on illegal trading and securities fraud, and Beijing has signaled new plans to tackle the overbuilt real estate market, possibly at a key leadership meeting in July. And finally, valuations look cheap.

33:02Companies like Alibaba, JD, Tencent and Meituan are stepping up buybacks. All these moves are raising hopes that the market here has reached a floor. Melissa? Eunice, thank you. Eunice Yun in Beijing for us. Meantime, Chinese EV maker Zika debuting on the New York Stock Exchange today. Shares pricing at$21 but surging nearly 35 percent on the session. That warm reception coming about two years after Chinese ride-hailing company giant Didi was forced to delist from the NYSE. So what a change in events here. Tim, I go to you, the ambassador. Well, it is fascinating that we're seeing Chinese IPOs.

33:39I mean, it's fascinating that there is, especially in some of these leading-edge technology sectors, and these are companies that actually have the ability to bring both the financials and the transparency into their business, at least they do now. The fact is, after this IPO, this is a six plus billion dollar market cap. It's the same size as Lucid. So we're starting to hear. And the sheer size of that EV market is such that there are growth, growth names that a lot of people are just learning about for the first time. It's fascinating. Why are we seeing it? It begs the question, why the difference between DD and this now?

34:11Why are we seeing these things in Beijing stance? Yeah, but Biden's not changing stance. Right. So I think a lot of it's all political. So maybe maybe it's to that to that point that it is just rhetoric right now, because when you put a steel or aluminum tariff, they don't sell that much steel and aluminum to us. And they've been locked out of the market in the U.S. forever. So is it just rhetoric from our side and they're softening on their side? In terms of the proposed new tariffs that Biden's supposed to unveil next week, a lot of that does seem like it's symbolic because EVs, Chinese EVs, are not here.

34:46There's already a tariff that's prohibitive from doing business. So all that talk about new tariffs on Chinese EV makers, that's all well and good, but that's not really impactful at the end of the day. Julie, where do you stand on the China trade? Well, I think it's a real good example of no asset is so good or so bad that valuation doesn't matter. And this was easily the most beaten down region in the world. Part of it was you saw so much of their exports move to different markets like India. It's been a clear beneficiary from nearshoring. But I do think that as that starts to reverse, you cannot deny that China is the best export market, not just because labor is cheap.

35:24That's not really it. It's just they're so well set up for global production. And so you kind of can't ignore what a powerhouse it is. I was just sort of wondering, what does this mean for Tesla's China business, right? All the rhetoric. If it's just rhetoric, maybe it doesn't matter at all. But if you know, if you were you could see China wouldn't be such a huge shock for them to be, you know, making it more difficult for Tesla. They haven't so far, but that wouldn't be so shocking if they did. Yeah, they always have that in their back pocket, what they can do to big U.S. companies dependent on that area for growth, like like a Tesla or an Apple.

36:00Coming up, a crushing response to Apple's iPad ad. More on the tech giant's apology and is all the backlash overblown. Plus, reefer rescheduling, how the proposed changes in marijuana classification could impact cannabis stocks, will hash out the details. When Fast Money returns. Nice work. Missed a moment of fast? Catch us anytime on the go. Follow the Fast Money podcast. We're back right after this.

36:34Welcome back to Fast Money. Apple's new iPad Pro announcement making headlines this week, but not for its chip specs or high price tag. Social media critics quick to call out the company for an ad that seems to demonstrate how big tech is crushing the creatives. Many saying online the ad is in poor taste, out of touch, as many industries face the prospect of an AI takeover. The spot was so poorly received that Apple issued an apology yesterday with the company exec saying, our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry.

37:09But was the ad really bad enough to warrant an apology and all the social media outrage? I mean, really to say I'm sorry? Look, there's social media outrage on almost anything. By the way, the fact that this ad is getting a lot of attention, it probably worked. So much more attention than if it were tasteful and well-received. No, I mean, I'm an artist. I'm a musician. Whatever. It doesn't bother me at all. You didn't like it. I actually thought it was terrible. I know we had a fight. I had not a fight, a discussion with Sandy, our producer. And he was like, ah, this is ridiculous. Who the hell cares?

37:39I actually think it was really missed the mark is exactly what happened. And, you know, there is all this fear of AI. And I also think about how would Steve Jobs feel about an ad like this that literally crushes creativity? I don't think I don't think it's crushing creativity. I will crushing literally crushing the symbols of this sort of handmade look of things that are going to handmade creativity instead for this. So but I think good for them. They apologize. That's OK. Off the mark. I mean, think about how much tech has created. Right. Nobody wears a watch anymore unless it's an Apple watch.

38:17It's true. This is happening. So if you're a graphic, if you're an artist, now you're a graphic artist. So no one complained about that. Ford never apologized to horse and buggies. We don't know that. I don't know. I think it's part of you could be very creative with Apple. I think that's where it gets. It shouldn't have been an apology. It should have been a rephrase of what they're exactly trying to get to with the ad. Coming up, Bud on the ballot. We will sit down with the Trulieve CEO, Kim Rivers, to talk for company's latest earnings report and the major cannabis industry implications of this year's presidential election.

38:50That's next.

39:01Welcome back to Fast Money. Trulieve up again today after announcing a revenue-beaten uptick in consumer traffic before the bell on Thursday. The stock's sizzling on momentum ahead of federal reform and upcoming state ballots. For more on all things marijuana, let's bring in Trulieve Chairwoman, Founder, and CEO, Kim Rivers. Kim, always great to speak with you. First, I do want to delve into the quarter because, you know, it was a solid quarter, according to most analyst reports. 3 % increase in traffic, 3 % increase in basket size. What is driving that? Also, a beat on margins, we should point out.

39:33What were the major drivers here? Yeah, I mean, so we saw continuing patterns of really strong consumer health that really began for us in December, late last quarter, and continued for us through the first quarter. I think really interestingly, really March is a critical month for us as we look at consumer behavior around their tax refunds. And I really was pleased to see the consumer returning to our stores and leaning into some of the promotional activity that we were able to run. So stronger responses to bundle-type promotions, buy more, save more type promotions, and, again, overall health of consumer.

40:10You know, first quarter is typically a softer quarter for the cannabis industry. So for us to have sequential growth across all markets was really outstanding. Super proud of the team. Where is the margin gain coming from, Kim? I would imagine labor costs are still high, input costs are still relatively high. So where are you gaining that from? So we had a number of initiatives last year that are starting to show up in our financials, specifically on our production efficiencies. So we have a very large 750 ,000-square-foot fully automated site. in our home state of Florida, which is a large part of our market that's showing up in those numbers.

40:43Along with, again, we pull back on promotions quarter over quarter from Q4 to Q1. And then again, we were strategic in how we were approaching the consumer basket mix has a bit of a bit of an influence there as well. But really, so I would say top to bottom, everything firing on all cylinders that showed up in the quarter. Hey, Kim, it's Tim. Thanks for joining us. And I guess if I'm an investor in Trulief, and I am, it's actually a pretty good size position in my cannabis ETF. But should I be more excited about the margin enhancement and the gross margins that Melissa is referencing and you're talking about and the efficiency gains and the sophistication of the business or the top line, which is, you know, and the excitement of the adult ballot in Florida?

41:24And obviously, you know, we've tracked the exciting news around the DEA and rescheduling. What's better for the industry if you're an investor? Is that companies like yours are becoming more profitable and more efficient? Or the fact is, the top market grows. Listen, I think it's both. I mean, candidly, the fact that we have a core company growth and that we're showing solid foundational improvement in the business with a huge number of catalysts ahead of us that really can't be overstated. I mean, when we think about moving the Florida market from a current$2 billion market opportunity to a$6 billion market opportunity in a company like ours having 40 % market share, we opened our 136th location here in the state of Florida.

42:02And what that will do as it relates to incremental growth, I mean, it's really, I mean, on top of, again, a very sound, fundamental, profitable business. I think it's pretty exciting. Kim, great to speak with you. Thank you. Thanks. Kim Rivers of Trulieve. Up next, Final Trades.

42:28final trade time julie uh advanced drainage really nice profitability with a little esg spin tim china not an internet name but a casino melco like it karen yes i missed the whole discussion yesterday on Europe, but still, it's good. EWG, the German ETF. Steve. Tapestry had an outside reversal day yesterday. Bye. Thanks for watching Fast Money. Happy Mother's Day. Mad Money with Jim Cramer starts right now. All opinions expressed by the Fast Money participants are solely their opinions and do not reflect the opinions of CNBC, NBC Universal, their parent company or affiliates, and may have been previously disseminated by them on television, radio, internet, or another medium.

43:12You should not treat any opinion expressed on this podcast as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of an opinion. Such opinions are based upon information the Fast Money participants consider reliable, but neither CNBC nor its affiliates and or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. To view the full Fast Money Disclaimer, please visit cnbc.com forward slash Fast Money Disclaimer.

From the publisher

McDonald’s rolling out a new low-priced meal as cash-strapped customers tighten their purse strings. The latest signs of the consumer crunch, and the sentiment at its lowest level of the year. Plus China stocks rebound. Mainland momentum picking up, as China’s FXI outperform the S&P 500 this year. How the overseas opportunities could help boost your portfolio.

 

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