EUVC #273: George Henry, GP at LocalGlobe on Investing in the intersection of tech, culture, and politics.

25 Jan 2024 · 56 min

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In short

EUVC Episode Notes: EUVC #273 - George Henry, GP at LocalGlobe on Investing in the Intersection of Tech, Culture, and Politics

Podcast Overview Podcast Title: EUVC Hosts: Andreas Munk Holm and David Cruz e Silva Description: A deep dive into European Venture Capital (VC) with insights from industry leaders.

Episode Details Title: EUVC #273: George Henry, GP at LocalGlobe on Investing in the Intersection of Tech, Culture, and Politics Guests: George Henry, General Partner at Phoenix Court Group, which includes LocalGlobe. Episode Duration: Approximately 50 minutes Airing Date: [Insert Date Here]

Key Topics Discussed

  1. Introduction to Phoenix Court Group and LocalGlobe
  2. Phoenix Court Group: A holding company for funds including LocalGlobe, focused on building impactful global businesses through innovative technology.
  3. LocalGlobe: Investments from a fifth institutional fund of approximately £150 million, with total assets under management (AUM) exceeding £1 billion.
  1. Concentrating Capital for Impact
  2. LocalGlobe aims to concentrate capital into exciting companies, particularly in the early stages (pre-seed and seed).
  3. Discussion of the introduction of the Latitude fund for Series B investments, focusing on the most promising companies from LocalGlobe.
  1. The Rise of Social Media Platforms
  2. Exploration of how social media has influenced market dynamics and investment strategies.
  1. Marketplaces and E-commerce 2.0
  2. George’s focus areas: Marketplaces, E-commerce 2.0, and Software as a Service (SaaS) for small and medium enterprises (SMEs), particularly in the New Palo Alto region.
  1. Hiring as a VC
  2. Importance of emotional intelligence (EQ) in hiring and building relationships within the VC industry.
  3. Reflection on the qualities sought in candidates: passion for technology, diversity, and willingness to learn.
  1. The European Technology Landscape
  2. Discussion on the potential of Europe in the tech space and the need for scale-up capital.
  3. Emphasis on Europe’s unique cultural and social values that drive innovation.
  1. The Intersection of Culture, Technology, and Politics
  2. Exploration of how cultural movements influence political action and the responsibility of tech investors to consider societal impacts.
  3. The role of VCs in shaping cultural and political landscapes through their investments.
  1. AI's Role in Society and Culture
  2. George discusses AI’s transformative potential and the imperative for open conversations between tech, politics, and culture.
  3. Reflection on the speed of AI adoption compared to previous tech innovations, stressing the need for responsible development.
  1. Personal Insights and Perspectives
  2. George shares pivotal moments in his career that shaped his views on investing and life, including early exposure to social media and the financial crisis.
  3. Discussion on the balance between family life and the demanding nature of venture capital work.
  1. Shout-Out Segment
  2. Recognition of co-investors and board members for their contributions to the ecosystem.
  3. Special mention of Saul Klein for his influence and innovative approach to venture in Europe.

Key Takeaways

  • Long-term View: The importance of taking a long-term approach to investments and relationships in the VC landscape.
  • Cultural Responsibility: VCs have a crucial role in shaping the future by choosing where to invest, especially in emerging technologies like AI.
  • Community Focus: Emphasis on supporting local communities and fostering ecosystem growth.
  • Endurance in Venture: Venture capital is an endurance game, requiring patience and a focus on building lasting relationships over time.

Conclusion George Henry's insights provide a refreshing perspective on the role of VCs in the rapidly changing landscape of technology, culture, and politics in Europe. His emphasis on community, responsible investment, and the importance of culture in driving change presents a holistic view of what it means to be a venture capitalist today.

Episode Resources

  • For more details and resources, visit [EUVC](https://eu.vc).
  • Full video interview available on the EUVC website.

*Note: This summary is intended to provide a structured overview of the key discussions and insights from the podcast episode featuring George Henry.*

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Transcript

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0:00Hi, everyone, and welcome to this episode of the EUVC podcast. I'm David and I'm joined by Andreas as usual. Today we have George Henry with us. George is a GP at Phoenix Court Group. Phoenix Court is focused on building global businesses based on innovative science and technology to have the maximum positive impact on society. Local Globe has an established portfolio of more than 60 companies and notable investments include Melio, Travelperk, Tide, Highbob, Motorway, Wise, Oxford Nanopore and AvantArt. But at LocalGlobe, George focuses on marketplaces, e-commerce 2.0, SaaS, with a particular focus for SMEs across New Palo Alto.

0:38New Palo Alto is a region which encompasses a market of 40 million people and is roughly four hours train ride from Phoenix Court's home next to St. Pancras, London. George led the investments in the Travel Perk, Recce, Taster and Cogita. And if you're listening in and you love our show, you know what to do. Drop us a review, follow the pod and subscribe at EU.VC. But they are finally down. Tear down this wall. It's more than just an ally. This is a union of values. United and determined we can serve as a model for other regions of the world. The nature of a problem requires a European response.

1:22Europe is a story of new beginnings. New beginnings. Let's start acting. Are you tired of only knowing what European VCs sound like? Yawn no more. Leap over to EU.VC where the episodes come alive. Now with every new episode featured in full video, high def, pristine lighting, emotions up close, and men and women who pick their boogers, don't settle for eavesdropping on Europe's best investors. Join the peak show instead at EU.VC. This show is not investment advice, and the hosts of this episode may be invested in the funds and companies featured. So I want to just ask you, George, how exactly does Phoenix Court Group go together with Local Globe and also the fund of fund investments that are happening out of Local Globe?

2:17But that's not Local Globe. I think everyone knows the brand Local Globe, but much less Phoenix Court Group. And it's always, always when we talk to GPs that are fundraising, it's like, don't LocalGlobe do some LP investments as well? What's the fund they do that out of? So please clear this up for us. Yeah, happy to explain. I think we started to talk about this recently, but we haven't talked a lot about it. So maybe there's a bit of confusion. I think first probably reflects the first thing that we see ourselves as like still an entrepreneurial firm, like we're building the firm. We're innovating and building new products, which means that sometimes when you add a new product, you need to explain that product.

2:59Sometimes you have a new product that you don't talk much about because first you're trying it out. As you said, the firm is probably most known for Local Globe and Local Globe remains very much the core of what we do. And that's where for us, everything starts. Local Globe invests that pre-seed seed. We want to back the most exciting founders and companies in Europe and more specifically about New Palaiso, which we can come to a bit later. But at the same time, we see our mission as being a long-term neighbor to the founders we back. We want to be the best long-term neighbor in terms of being a great partner to these companies.

3:34And so to be a good long-term neighbor, we wanted to continue to concentrate capital into the most exciting companies that we back at Seed. So that's why a couple of years ago we introduced Latitude, which is a breakout fund investing at Series B and onwards. Latitude mandate is really to double down into the most exciting companies coming out of LocalGlobe. The difference being that Latitude doesn't lead. So with LocalGlobe, we very much see our role as like leading pre-seed or seed rounds. Latitude would invest at series B, but wouldn't lead. But for us, it's a way to continue the journey with the companies.

4:09Like I said, like concentrating more capital in those companies. And then more recently, we've been introducing our solar funds for two reasons. And so one of them is the same philosophy and ideas, being able, as those companies, as we have a pipeline of companies approaching IPOs, we want to be able to invest in the pre-IPO round of those companies and hold the shares from solar. But I think it's also, you know, in everything we do, we try to do it for itself, for the organization, but also we want to see everything we do as a contribution to the ecosystem. And, you know, it was very much the spirit behind Lope when Robin and Sol started and when we started to build a firm like eight years ago.

4:47And then solar is still a reflection of this in terms of like what we think Europe missed the most right now is scale-up capital. People who can invest, understand technology companies and take a long-term view. It's also in that sense that solar is a contribution to this. When it comes to the fund of fund, this is very much like something in beta. Just like, you know, Robin and Sol started Local Globe 20 years ago by making angel investments, really, before the institutional phase. They've also been making for a number of years LP investment or angel LP investment, something you guys will be familiar with, into funds.

5:21And what we've done over the last couple of years is just starting to just integrate this as part of what we do in terms of bringing everything under one platform, which then explains Phoenix Cold Group, so the holding company on top of all these different vehicles with the idea of being super integrated. So for us, you know, we've seen, and you guys have interviewed a bunch of them, and we can talk about them later, but you've probably seen really great solo GPs or emerging managers. And again, we felt like it would be a great opportunity for us to support them on their journey. And as we also recognize, they can be great partners to the companies we invest in.

6:04We're not writing big checks, but I think the most important thing for us with Basecamp, that's how we call that activity, is also looking at this as a community. So it's not just the checks. And we have solo GPs, you know, who've joined Basecamp events and Basecamp activities who we've not invested in. To anyone listening in that would like a more kind of written, structured overview, I think TechCrunch did a good article where they talk about Phoenix Court Group, Latadu, Local Globe, Basecamp, Solar. And we'll obviously add that into the episode notes. So with that explainer on the Phoenix Court Group family, let's head on into our usual script and ask you, George, tell us and share with our audience how you got into venture.

6:46So my journey to venture, I guess it's always easier to have the benefit in hindsight and look back. I think for me, there were probably a couple of aha moments which led me to where I'm now. I think first I did mention a program in Macao, the former Portuguese colony just near Hong Kong in Asia. And that's where I signed up for MySpace for the first time. But then really the most important moment was like Facebook started to spread out through universities. And you just remember probably like some of those tools that you used for the first time, like the iPhone or maybe even a toy when you were a child.

7:24And especially as in Macau, we're doing lots of travel and backpacking travel across Southeast Asia. It became an amazing platform just to... You took me back to using MySpace. It feels like a life ago. But I remember it was so cool. And I used to be like, I still play guitar, but I used to be like an aspiring musician at the time. It was an incredible platform to share like music and the concerts that we're giving and attending. Oh, fuck, that was cool. Thank you for that. No, I think everybody was aspiring something, right? With those platforms. Like you wanted to aspire to do something just to try those platforms out, which I think already shows the attractiveness that they had.

8:07Obviously, Facebook went a lot more viral than MySpace, and I thought what was really interesting with Facebook, it really made you a participant of the Internet. Before that, of course, some people were already participating, like some forums, et cetera, but the Internet was mostly a place to browse and search. Facebook really turned being a participant and an act on the Internet into the mainstream. So in terms of like piquing my interest in terms of those products, I think that was the first moment. The second moment for me and probably for my entire generation of investors was the subprime crisis.

8:39I was doing a six-month internship at JP Morgan between Brussels and London. I started that internship in August 28. And I think that's the month where Lehman went bankrupt. And the big story behind the subprime and the great financial crisis was obviously how finance had become completely disconnected from the real economy. People had started to build, sell, invest in those structured products, which maybe serve a purpose in the fashion markets. But I think, again, what piqued my interest was more trying to understand the connection between finance and the real economy. So what I did after this internship with two of my best friends, we backpacked across South America and did kind of a reporting and movie around entrepreneurs and trying to highlight how they had found themselves.

9:26And, you know, a lot of them were like social entrepreneurs, so really people who were trying to build something new, something innovative in very challenging markets and really against all odds, and trying to understand how they fund themselves, whether it was like grant, debt, sometimes like social funds investing in them, etc. And I think that project did two things for me. It got me closer to amazing entrepreneurs and like I said, people building companies in very difficult market conditions. But also we built a website, we started to post on Twitter we had our Vimeo and YouTube account for the videos we're making we're trying to edit videos on the go and again so experimenting and playing with those tools but also seeing the power in terms of like reaching a new audience and for people to follow us almost like daily around this trip after this I went to Bain as a management consultant you know because I just wanted to learn about like the inside of businesses after studying it but very quickly at Bain when I worked on like super interesting projects.

10:27I was spending my evenings or what was left of my evenings on Twitter and reading TechCrunch, et cetera. You know, it was also the start of what I would call like the YC culture, the social network movie came out. It was just something extremely like inspiring and aspiring to join startup. And I think it was really a cultural moment on the back of the financial crisis where I think, you know, innovation shift from finance to software. People were innovating a lot with like financial products and now people wanted to innovate really with software. And so, you know, the pool became like extremely strong.

10:59I was fascinated by Airbnb. I thought it was the coolest business ever. Their branding, their photos, the idea of like the peer-to-peer economy and peer-to-peer marketplaces. So with a friend of mine, we started a peer-to-peer marketplace for local activities, which we first did in Brussels. But, you know, Brussels is a small city, so reaching liquidity was probably easier. And then we moved to London, which obviously was a much, much harder challenge. and we realized London didn't really lack a supply of new activities. It was more about distribution, selling those activities. So the business became really hard to scale.

11:30And after this, I had the opportunity to join Index Ventures, actually by seeing a tweet from Robin, so Robin Klein on Twitter saying he was looking for someone to work with him. So I had the amazing opportunity to join Index that was 2013. I didn't really know what a venture capital was. I mean, I had a very detached image of what it was. I hadn't raised institutional money with my startup. But for me, the objective was really to see what great companies look like from up close and almost from the inside. And Index was the most successful fund in Europe. At that point, they had backed some amazing companies.

12:06So I thought the opportunity to go and see what their portfolio companies and funders look like was amazing. But I really joined Index thinking my next step would be another entrepreneurial journey. I was like, either I joined an early stage company from the portfolio or I started a company, which I think is the really classic thing for a lot of people who join those large firms at an associate level. Spent two years there working mostly with Robin and Saul. And as it happened after two years in 2015, they said they were leaving because they wanted to institutionalize Local Globe, which was their angel activities.

12:37And I had the opportunity to go and do this with them. What I always like to say, again, at that point, obviously, I had a bit more of understanding what VC was. But really, I think that the entrepreneurial opportunity I was looking at at Index became LocalGlobe because what I was excited about was much more about joining them in building a new institution, building a new firm. I knew they were extremely entrepreneurial and in many ways, they're founders before the investors. And so that was extremely exciting to me. And so that's why in 2015, the summer of 2015, joined them to institutionalize LocalGlobe and help them build a firm.

13:10Can I ask you to go 10 years back, George, and tell us a bit about your reflections on being picked by Saul to come work at Index, right? Because that's a situation that a bunch of people out there would dream about, right? And you said, I hardly knew what venture was. And then I went in. Yeah, I think, I mean, like I said, I think Index had built already an amazing brand and amazing platform. And like most people who try to evaluate venture capital, I think you look at what are the companies they've backed. And at that point for me, Index was really the place to go. In terms of the actual process, it was quite an intense process.

13:58I think, you know, you have like eight or nine interviews. You meet most of the people at the firm. at least the thing I was pitching to them or answering in the question was my combination around having done a bit of consulting and all the different consulting companies are amazing training in terms of attention to detail, communication skills, they really teach you a lot within a few years but also having done my own entrepreneurial startup we had done tech stars in London etc so I had probably a good early understanding of the venture in London. But I think for the rest, maybe you'll have to ask Sol or Robin.

14:37Yeah, yeah. Well, coupling that experience with your own thinking now in terms of hiring as a VC, what has it taught you? I'd love to pick your brains there because we actually don't talk too often on this part about recruiting as a VC. But now I kind of stumbled into the topic and I think it's incredibly interesting to hear both now that we know your own journey and what that process looked like? How do you think about it now? I mean, we're almost 30 people now through the organization. So hiring and talent is something we've been discussing a lot over the last couple of years. I think it's still a topic where we're really exploring and trying to get better at.

15:20I think definitely we have this view a little bit like startups and founders that VC is something that anyone can do. It's not like the privilege of like, you need to have studied finance or economics, etc. I think it's really more about personality and passion. And I think that's really what we look for in people. I had this conversation actually with Saul recently around people who are interesting and people who are interested. And I think these are some of the things we're really trying to assess. And that interest can come from a lot of different places. Of course, then you need to test whether you think they'll develop or maybe already have like a really strong passion for technology and products.

16:00But now technology is like, it's just everywhere. I think, you know, that again, that interest can, if you're passionate about, you know, one of my partner, Julia, who joined us a couple of years ago, she came with like a really strong passion around health for a number of reasons. And she really wanted to go like really deep around health. And we're really looking for like interesting and interested people. And actually the more diverse in terms of both background and cultural background, the better for us. I would also add, sorry, one thing that's extremely important is EQ. I think, you know, the venture capital industry, we use the word venture, but in many ways, if you think about it, it's a human capital industry.

16:39So much comes down to people. Whether it's the founders you back, whether it's the people that those founders will recruit, whether it's the team we're building ourselves, whether it's the angels or, like, board members, like, everything comes down to a relationship. And so I think the EQ aspect is so important in terms of like building and navigating those relationships. You just mentioned Julia. I think she's the longest standing non-interviewee on UBC, meaning that we had it scheduled a year ago or so. And then for some reason, it got canceled. And then ever since, we've been in periodic contact about getting it rescheduled.

17:17So Julia is amazing. And we only know great people from local globe. So amazing to have you with us here. I just realized, George, by the way, we went to the same university because I did my master's in Louvain as well. That's kind of cool. Are you Belgian? Yeah, I'm from Belgium. I grew up south of Brussels and I studied in Louvain-en-Honneur, which is in the French-speaking part. And then one year in the Netherlands. Okay, amazing. George Henry, you're George Henry. George Henry. Yes, exactly. Exactly. Wait, I've cut my name in half because it's easier in the UK. So now people think I'm British until they hear me speak.

17:57George, you shared, obviously, I would actually say a couple of quite pivotal moments in your life there in the intro. But I'd love to ask you the question, as we always do. What has been a pivotal moment in your life and how has it shaped you today as an investor? I mean, first of all, thank you for asking. because I think this is one of the best questions that probably anyone wants to reflect on and really forces you to think how deep or how personal I want to go. I think I've already mentioned, but I think this is more like for my entire generation, but I think the subprime crisis and great financial crisis was a really interesting point in time for this generation, the current generation of investors because it really shifted a lot of the focus and the talent from finance to technology.

18:39but if it's about me I'll probably share something a bit more personal and probably the most personal thing I can share so when I was 4 years old or about to turn 4 years old my older sister who was about to turn 6 died in an accident when I was there and obviously it's the worst that can happen I remember the day itself I remember the day afterwards and so it's just been with me ever since but I really have to give credit to my parents because I had a very happy childhood. And you would expect maybe this happens and so many things like you don't recover, whether it's as a family, as a couple, as a child.

19:16It was really like a very happy childhood. And I think they really showed me that the worst can happen and you can still hope and take the best out of it. I think it's been an amazing lesson in terms of like, just keep believing, being optimistic, taking a long-term view because obviously grief takes a lot of time. I mean, it never disappears. you know endurance is one of my favorite words and I think grief is the ultimate endurance exercise because it's uh it doesn't go away but the reason why I love this idea of endurance is like it combines patience because you got to be patient but you always move forward like you never stop you keep moving and so yeah so it's been uh you know I also I think it makes you appreciate life at a very young age because one uh definitely one of the thing I was always asking myself like why would someone who's six would have to leave this earth so early on while I'm here.

20:16So it sounds like really trying to make the most of it. It's almost a daily reminder that I really want to make the most of it. So yeah, and then I think you take it everywhere with you, professionally, socially, like all the relationships you try to build. And when it comes to this industry specifically, I think venture capital is very much an endurance game. Hopefully, it's something I try to use and apply as well. George, thanks for sharing. And I know we have a shout-out segment later on, but that's very VC-specific. I think here we should give a shout-out to your parents. I think that is granted amazing.

20:52I'm going to completely sidetrack the script here. Are you religious? Has this impacted your views on religion and spirituality? Great question. Yes, I was raised Catholic, and I think my parents were very, very spiritual. I think the thing that really mattered for us and for me was just believing that she's there. And I think, honestly, in terms of what's the actual religion, it was more the idea of she's there, she's with you. And, of course, I think around the topic of death and grief, there are lots of things that you don't really understand. And I think just this appreciation that there is something that's just beyond you, potentially, but it's there.

21:36And again, I think it's just certain things are not, you know, I think as humans, we're incredibly driven in trying to control everything. And in a way, it's amazing because that's what leads to so much innovation, right? Like you look at it now, there's like enormous challenge related to like climate change. The humans want to control that problem. So we have a default to control, which, like I said, is a really positive thing. But I think still recognizing that sometimes there's certain things we can't fully understand and there might be beyond us. There's also a sense of humility, which just challenges like constantly.

22:12Are you a parent now yourself? Yes, I have three young girls. I have a feeling that given your age, I have a feeling if you have three now, then the answer to the question I was about to ask is pretty self-evident. How has it shaped you in terms of thinking about family yourself now and also work-life balance? Because I think venture can be all that consuming, right? So I'd love to hear how you reflect on that. Yeah. I mean, family is amazing. I grew up, so my parents had five children. So my sister was the The first one, there was a second. Then after, they had another three. So I grew up in a large family.

22:55And I think I've always enjoyed this kind of like happy chaos. So yeah, I think becoming a parent for me and for my wife was definitely something we both aspired to. I think that the amazing thing with kids is they really bring the best out of you. I think you have this notion of like, of course, there's unconditional love, which is an amazing feeling, which goes both ways. But I think beyond that love, maybe as a parent, when you get into it, you feel like, oh, I'm going to raise my kid, right? Like if you think about the words, and I think words matter, you have this belief that, oh, I've been through life.

23:32I'm not like 32 or like I'm going to teach them a bunch of things. And then I think what I've learned and realized, it's really a two-way conversation. And they teach you so much. and in terms of patience, listening, empathy, sometimes something that you take as a rule, maybe you should question that rule. And so I think if you really take the time for it, and I think kids is beyond just the pure love, I think it really can make you a better version of yourself or at least bring the best of you. And in terms of prioritization and focus as well because like you said, you have less time. Venture, I think a lot of the people I've seen venture, they work really hard.

24:21If you want to do this well, like you're trying to work really hard because there's always a new thing to read and another email to respond, another WhatsApp call to respond to, another company to meet. So you really have to prioritize. It's a constant exercise. I'm not sure I've nailed it. But again, if we continue the shout out section, I think in terms of like the appreciation of like the two-way conversation, I really have to give the credit to my wife, Isabel, who's been amazing to push me in understanding that, you know, they're teaching us a lot. So you've said many things that we will actually be touching on later in the episode.

24:59So I do think that we should just continue. So let's head on into the Take a Stand trial. Take a start.

25:15Now, I'd love to ask you to comment on this quote by Simon Lohmann, and the quote goes as follows. Europe will not sleep through the next technology wave. And what I mean with that is actually the AI platform shift that we have at the moment. Yeah, I mean, I think I've picked that quote, not because I disagree with it, but because I strongly, strongly agree with it. I think, you know, we're extremely long Europe. I think Europe, even at a high level, even before we start talking about startups, is an amazing and inspiring project. Of course, it's imperfect. And, you know, I live in London. So, you know, I'm still sad that the country decided to leave the EU a couple of years ago.

25:55But if you look at where the world is today, I think there is so much we can all learn our generation and especially political leaders from the fathers of the European project and what they achieved a couple of decades ago. So I think just in itself, like recognizing, even if it's imperfect and even if people will always argue about things that can get better. And I'm definitely not, you know, an expert in politics, so I'm not sure I would have a strong view. But I just think if you look again, take a long term view, but more looking at the past, where Europe was less than 100 years ago and where it is today.

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26:27You know, for me, there is no other way to look at it. Like it's an amazing achievement. putting the politics aside i think as a market for venture europe for which a long for a long time was considered as a frontier market and again that's why i need to give so much credit to uh my partners soul and robin because i think they saw it and they advocated for it for so long before it was uh it was obvious to most but you know europe is it's an extremely exciting market which we've now seen over the last couple of years with with some amazing companies but i think europe is really interesting at this point and going forward for two things i think it has amazing raw ingredients and raw talents it has amazing universities it has amazing people and talents has amazing companies it has amazing social values it has it has funding there's lots of people with a lot of money in europe i think there is a second thing which maybe slightly more intangible, but there is a set of intangible values and social values in Europe, which are, I think, extremely strong, but also very well suited for where the world is heading with technology.

27:36Even if you look at the history around philosophy and some of the social science, which I think, as we try to understand our role and positions toward machines, is going to become even more important. the appreciation for design, for beauty, for the arts. There's amazing cultural heritage in Europe. And I think if you blend this together, this amazing raw talent and raw capabilities with this very strong cultural values and heritage, I think it can produce amazing thing. And we've started to see it in the last couple of years. If you take AI specifically, as you said, DeepMind was arguably one of the real, and it was armed before that, But DeepMind was arguably one of the first breakout AI company, but it had to be acquired to really scale.

28:20And I think that's why it shows where Europe still has a long way to go. And I think I was referring to it when I introduced the platform and why we launched Solar is because we think right now where Europe needs some of the most help is at the scale up level. There is like really strong emerging scene at the early stage. But in terms of having people having the vision and the resources to back some of those projects long term, Europe really needs to up its game. And if you look at it, when amazing companies go public and they go public outside of Europe, and then the investors who back those companies or pension funds who sits outside of Europe, in a way, it's a line we've used internally at LookGlo and within the group, it's we're selling our future.

29:03Like, you know, we're generating returns for people who don't live here, while we've done all the hard work of creating those companies, backing those companies, etc. You look at ChatGPT today, I think there's no reason to believe ChatGPT could not have been born in Europe. Maybe DeepMind could have been ChatGPT, right? And I know with If you can do lots of things, but what's for sure is, of course, the European company wouldn't have had the resources to really scale. And that's why you see the way ChatGPT has managed to scale through partnerships and investments. But we had DeepMind, we had SwiftKey, which Microsoft acquired, by the way.

29:40But I think you also see through other industries, like see what's going on in Paris, which is catching up with London. And I think it's amazing to see what's happening in Paris. There is obviously an amazing AI scene in Paris, but there is also like an amazing appreciation of like consumer culture, which we see through the Zenly team of launching a new product. And I don't think it's a coincidence. Like I was reading recently, I think 40 % of the Paris stock exchange or like CAC 40 is related to like luxury fashion and beauty. you even have I think Cotier US company doing a dual listing in Paris because they recognize there's like almost a thematic market stock exchange so yeah I think look all around and you see all this potential and start to see evidence that this potential is coming to life and then yeah happy to talk more specifically about new Palo Alto but maybe that's for a later question.

30:35Yeah, George, I love how you kind of set it up and mentioned a bunch of things that we're now going to deep dive in. And the way I'm going to kind of kick this conversation off is with, I know that you have some interesting reflections on the relationship between culture, technology, and politics. And of course, I'd love to ask you to expand on that and how it actually affects your own views on the way you invest and how you think about your strategy. But maybe also throw in an extra topic in there, which is, well, if you share that view, one could argue that tech investors have an underlying responsibility because they are impacting culture and politics.

31:14And do you think that the cohort of European venture investors that we have today are up to that responsibility? And are they accountable for that? For sure. I mean, I don't want to speak on behalf of everyone, but at least I think the conversations we have internally. And again, you were going back to like, you know, who are the kind of people we want to hire? I think that sense of like mission and purpose and being extremely aligned around like the long term mission of what we want to achieve as a firm and the companies that we back, what we want them to achieve. I think that this sense of alignment is extremely important.

31:51I think you see a lot of people trying to focus around some of the hardest problems and opportunities, right? Whether it's around climate, it's around health. So I think that's the amazing thing with what has changed in the VC industry. It used to be almost a retirement job, right? People had done, you know, a couple of companies, operators. They had, and in many ways you need those people because they have amazing experience in building businesses. But I think that the opportunity that we have today, someone at the beginning of their career can decide whether they've done a bit of startups or a bit of like businesses or other things, other activities.

32:26So, you know, I really want to back some of the most exciting companies. I'm really passionate about innovation and the impact those companies can have on the world. It really allows the investors to take the long term view alongside those companies. Because in many ways, you're betting your own career on these investments, right? The feedback loop is so long in venture that you need to be aligned with the long term potential of those companies. So I think that sense of like mission and purpose driven relates to the industry is definitely growing. And George, I want to ask you to expand on this, you know, this view you have of the relationship between politics, tech and culture.

33:06Lay it on us. I'd love to hear you expand on that. Yeah, so I think it was triggered partly with a conversation with a friend of mine who is in the culture industry. He produces music. He created a foundation related to climate, et cetera. So he spends a lot of time thinking about culture. A couple of years ago, I wrote a blog post about the climate zeitgeist where I was explaining that. I think we were the tipping point for climate because climate had become a cultural movement. It wasn't just an industry. You had people following Greta walking down the streets. and they're really advocating like they hadn't advocated for a really long time.

33:45And my friend was explaining, he believes that culture always sits upstreams of politics. It's really when something becomes extremely cultural that you have pressure on politics to regulate and intervene. And so if you can drive the right cultural change, you'll be able to be in a position where you can have governments to act. And then I start to reflect on this and I'm really interested about the relationship between technology and culture because I think technology is the enabler, is the innovation, but then for a product to succeed it needs to be adopted, right? And it's a bit of a chicken and egg there, but I think it's the adoption, it's the cultural adoption of a technology that really is driving the change.

34:27If you look at it through this lens and take AI, for example, there's been a new breakthrough technology with the work and research that have been done over decades. But now we feel like we're in inflection points around AI. There is a product like ChatGPT or MidJourney, which is really driving and changing culture in a very rapid and profound ways. And then you have governments looking at AI and suddenly like we need to regulate this thing or we need to understand it. I think in a way the path is becoming shorter and shorter. If you look at the time that it took for some governments to really start to understand the potential impact of social media and social networks or other businesses that were changing industries in profound ways, now I think it's going much faster.

35:16I think in many ways it's positive because I think the more you can have conversations, and I'm really using conversation, not immediately regulation, but I think the more you can have conversations between all the different sectors at an early stage, I think the better. It doesn't mean everything needs to get regulated too quickly because I think you can also then slow down innovation. But that's where, again, if we invest in the new breakthrough technologies, of course, we really have a responsibility in terms of what we look at and what we're investing in. And I think that's what partly makes us excited about, again, Europe and new Palo Alto.

35:54So as you described, the forward train ride from London I think the proximity you have between the talents, the science, the innovation, the cultural industries and the governments, I think in the age where we're at now, it's an opportunity. Because again, look at the AI Safety Summit that was organized a couple of weeks ago in the UK. I think it was a great example and great reflection of the proximity of all these disciplines, being able to come together and have a constructive conversation. Did you attend, George? No, I wasn't invited. What the fuck? Your friends at Index, where I saw that on the Rishi Sunak and Elon Musk talk.

36:36So I have a question on the topic of AI and its tech's impact on culture and vice versa. If we think back to when venture created or really amplified social media and put money behind the likes of Facebook, We really ended up creating something that has altered how almost anything policy-wise and culture-wise is developed in our societies. And that was, to a large extent, probably first seen by the VCs that plowed millions of dollars into those companies. I think it's fair to argue that we're at the same place with AI. And in our small, narrow world of venture, we talk a lot about the opportunities of AI.

37:30We talk some about the threats. Then we have government that talks some, I think, about regulation, but not as much as I'd maybe like, at least not publicly. I know that a lot happens behind the scenes, but we're not seeing it in the public discourse. And I'm thinking, where do you see the role both for yourself, but also for your colleagues in venture in terms of picking up the mantle and actually using our voice to try and talk about what AI actually means for the future and for society and for the individuals? Because I think that's in the end where we're putting money, right? That's what we're putting money into may come to fruition.

38:17So we're creating that world and financing it. Are we being open enough or blunt enough, candid enough about what type of future we might be creating? No, I think it's a great question. And it could probably make for a really long conversation. I think we can always be more open. I think that's a danger. It's something really hard in our industries. Like, you know, we live a bit in a bubble. And sometimes you think that what we see, the products we play with, the things we discuss, the things we read, we take it for granted that it's equally distributed. But the reality, it's not. And I think it's part of our responsibility.

38:58We try to democratize and share those perspectives. And that's where, in a way, the VC compared to some of the other asset allocations industry, it's quite amazing. It's very open. There's lots of content. People really talk about what they do. So I think that's a great opportunity around AI, specifically, that you were asking about the summit. The week of the summit, we helped co-organize what we call AI fringe events, which became like a distributed conference where you had all sorts of like AI mini talk conferences happening during the week of the summit at the British Library, at the Crick, at our office.

39:37We hosted a couple of talks, et cetera. And where the idea was really to bring together corporate, the civil society, and just have an open conversation about AI. And again, I think to go back when I introduced the platform, I think this connection between really what we do for ourselves as an organization because we think that's the right thing to do. But also part of the right thing to do is trying to contribute to the ecosystem. To us, I think that's how we look at it. What I think is really interesting with AI is the speed at which some of those products have been distributed. I remember there were some companies like, let's go back to Airbnb.

40:15It feels like for three years, I knew about Airbnb and my friends didn't know about it. I was like, how come you can't know about Airbnb? And here I'm amazed, like ChatGPT, not only people know about it, but people are already using it daily. I'm always surprised when I ask my friends, are you paying for it? The number of ChatGPT plus subscribers, etc. So again, in a way, it's a positive because I think sometimes playing with this technology is the best way to understand it and then have a conversation about it. But yeah, I think we can always be more open. But I think in terms of open, not only amongst ourselves, but really bringing a lot of parties to the table, whether it's politics, whether it's industries, whether it's universities.

40:58That's the key thing around the conversation. George, I'm now going to take us into the shout out segment because in the interest of time, we can't continue this conversation for too long, but hopefully we can revisit this in the future.

41:17I'd like to ask you to give a shout out to a co-investor, Angel or LP for being awesome. And of course, do share that story with us. So maybe I'll start, I'll do an individual shout out, but I'll start by a collective one. Because I think one thing which I particularly appreciate, especially over the last two years, where the market has been more challenging, is the value of board members and co-investors. and as we know VC can be a very competitive industry but I think it's also important to highlight that once you're on the board it becomes like a team game and you can really have different people play different roles and bring different perspectives whether it's co-investors and other VC firms or non-independent board members former operators which by the way are usually an amazing addition to boards but I think so I guess the collective shout outs to like all the learnings I've had from some of the amazing fellow board members, especially in the last two years.

42:10If I have to pick an individual one, I've already mentioned his name, but I really want to give a shout out to Saul because I've now been working with him for, you know, if you include Local Globe and Index, almost 10 years. I first read about him or knew about him when I read an interview in DFT where he was in Estonia talking about Erpli. and every time I go back to that interview, I feel like it's the same message that we discuss now almost every day in the office in terms of like the potential for Europe, the importance to pay attention to Europe, the idea of building really an ecosystem when he co-founded Seedcamp, this notion of openness, which we've just talked about being open about AI and the impact on society.

42:53He launched the Open Coffee Club as a meetup. I don't even know which year it was. It was probably almost 20 years ago and it became, I think, one of the most popular tech meetups in Europe where people could self-host it in their city. And still today, we get deal flow because people say, hey, I remember Sol from the Open Coffee Club. So yeah, I think in terms of what's really amazing about him, he's a founder almost before he's an investor. And what I mean by that, he has a bias towards action and a bias towards a long-term view and a long-term vision. and the way I always like to describe him is like if you take the uh uh think different motto of apple you know soul is very much like this it's like think different and whenever I'm in a situation where I'm like hmm what should I do I don't always agree with him right and I'm not saying he's always right but just that like nudge whether he's there or because you know we've been working together for a long time thinking okay think different is um it's very stimulating and it goes back to the fact that you know rules like we said for kids like you know you should you think the venture industry has certain rules and certainly there's probably some some rules uh there are and that you need to stick to but there's probably a bunch of rules that you know you don't necessarily need to stick to and again it's reflected in how we're uh we're building uh we're building the firm today with for example giving a separate brand names to the different funds it's uh it's because we want people to understand local commitment to seed and that's where for us the journey start with companies we're not a multi-stage firms trying to invest at like every single stage you know our reason to exist is local globe and if we do our job well at local globe then we'll be able to invest a capital from latitude and with solar because we'll be in some of those companies we will go on this uh on this journey but i think again it's it's very different and and i think there are other ways we're that that thing different is reflected in how we're being structured like from very early on we set up a foundation as part of the uh which i should have mentioned as part of the platform and group company.

45:00And the foundation gets 10 % of our annual profits from the management company, and then 2 % of carry of every fund. And right now, we've mostly backed local organizations like school NGOs from our neighborhoods. Again, going back to the mission of being a good long-term neighbor, it can be digitally in terms of like partnering with amazing founders in New Palo Alto, but it can also be physically with our physical neighborhoods and we treat the investment in those foundations just like a seed investment. We think, you know, see a great organization with some great people at the head of these organizations with a long-term mission.

45:33And then we make a commitment from the foundation. And again, I think it's very unique and it could only be born out of the think different mentality.

45:46Now let's head on into our three biggest learning section. And I want to ask you just to tell us what have been the three most important learnings for you in your last 10 years? This is probably going to be a bit repetitive. I think I've already mentioned like, you know, kids bringing the best out of you, which is the first one that comes to mind for me. I think the second is the power of vulnerability. I think, you know, you come out of university, you're very driven, you're very ambitious, you want to do things, you start working, maybe you do a company or you do like a really high-demanded job and you're pushing, you're pushing.

46:21And there's, again, a sense of strength that you want to communicate. And I think actually learning that sometimes showing your vulnerable side is extremely powerful. I had a friend who worked at Apple under Angela Ahrens. Sorry if I mispronounce her surname. But she's ex-Barberi and led some of their retail transformation. And he said she was the most amazing leader he ever worked for and asked him why. and he said she was not afraid of being vulnerable and it built so much trust with her team. And so I think that's something I've really tried to apply. And again, when you guys ask me what's your most pivotal moment, I'm happy to share that maybe the very personal story I shared because I think it's important for people to really understand who you are and why certain things are important to you or why you might react to certain things in certain ways.

47:14and then finally I think this feeling of like saying no which I think that's quite hard for me but I'm really trying to learn and nurture but again in in this industry like when you get into it you feel like you have to say yes a lot right because people if you say no too much they won't send you companies if you say no to too many meetings that we they won't want to meet with you or catch up etc you know realizing that there's only so much so many things you can do and being very focused is extremely important. So kind of this idea of like less is more, I think it's something I'm definitely trying to like nurture and cultivate.

47:51And that's why people would always complain that I'm not necessarily always good to reply to emails or at least reply really quickly. It's because I've taken the view that your email inbox is a to-do list that's dictated by other people. And I want to dictate my own to-do list. And so this notion of like, you know, zero inbox, some people it works really well for some people, but sometimes I just realized like it just doesn't work for me. And so I'll process my inbox in a honestly pretty chaotic way, but I'm trying to make it work. So yeah, I think that these are probably the main things that come to mind.

48:24Yeah, George, if I may, as a listener, I think there's a fourth one at least that I retain from hearing and participating in this interview, which is rules are made to be questioned both in venture and in life. Because you mentioned this when reflecting on parenting, but you also mentioned this when shouting out to solve yeah no i think definitely and you know i think the people we work with every day and the founders that's basically what they do they just rethink the rules of of industry so i think keeping that mindset but that's that i think that's something i find interesting like sometimes investors of vcs are not really good at like putting into practice the thing they they preach and and again it goes back for us this notion of building the firm and building the organization is something that we feel so aligns with some of the founders because we try to challenge ourselves and there are things we don't do well but we try to get better and improve.

49:14It sometimes still feels like a cottage industry and we love our rule of thumbs, right? It's so easy to navigate the world like that. Anyway, now it's time for the quickfire round where I'll ask you three quick answer questions. And now, the quickfire.

49:33Quick start, quick start, quick start.

49:39What advice would you give your 10-year younger self? For me, it's very much learning along the way. So I much prefer to be in the moment and learning. Since this is an investment podcast, and even though it's not an investment advice, but I think 10 years ago, probably it was 2013, so probably would have been a good time to put a lot of your savings into Bitcoin. And then two years later, take some of the return and put it into ETH. So that's what I say, but maybe it's a bit trivial. I wish I was there to hear that. What are your top tips for emerging VCs across Europe for now fundraising? I think there's an amazing cohort of emerging VCs and SolarGBs.

50:14And like I said, very much where I see myself as an emerging investor and an emerging firm. The thing we try to apply in my advice would be behave like a startup. Like, you know, pick your... Oh, hello. Hi there. We have an unexpected guest. Yes, to those that are not watching the video, Oliver just joined us Andreas is a six-year-old You want to say hi Oliver? You want to say hi? No He's stunned He's stunned by fame Oh my god What is this? Sorry George Maybe we should ask him some questions Because if you want to stay true To what we said earlier Maybe he should be the one Giving us some The one teaching us I will wait for you Maybe Yeah I think you know Can he be something That's like Underexplored But right now we see a lot of emerging funds trying to go after like operators who can become founders.

51:06I think that's a really exciting quote, but I think quite a lot of people start to focus on this. I think you have other people who really try to pick their own niche. You know, take someone like Ramsey who started No Label Ventures, something we funded with fact, and he's backing on the immigrant founders, but he's also using his background at like XKKR and Silver Lake to do precedency. so if you read his memos it's like you know honestly it's quite it's quite impressive gloria poor line which i'm sure you know should uh we should just give a shout out to ramsey because we he's a good friend of the pot as well so great so yeah big shout out just take your time here to to make sure that everyone knows that there's a solid guy there big big shout out to ramsey we we love what he uh what he's doing gloria borderline with puzzle ventures i think what's interesting about gloria is like she's done a growth investing at tcv and index also early stage investing at index then operator um at crease or at later stage and then at back to early stages she has a pretty comprehensive view both on the operator and investor side and i think you can see it in the way she's trying to get into you know some of the most interesting pre-seed and seed investments in europe and then you have probably people who now like look a bit more accomplished but the way nathan picked ai as a as a focus a couple of years ago with uh air streets now he has built one of the most valuable interesting ai community picnic at adjacent who you know was banging about consumer subscriptions and we're like yeah is that big can it really like get big enough etc and then today everyone is paying for spotify and chat gpt yeah i i think all these people are like really good example of like just like a startup pick something that you feel people are not paying attention to and then do it really really well final one what's the most counterintuitive thing you've learned since you've been in venture?

52:50I think it's the, and sometimes it's also due to the vocabulary, but you have a sense because the vocabulary for startups is very much around speed and moving fast and velocity and shipping products, et cetera, that you think VC is the same, that you want to go fast, you want to do. And in many ways, VC is just a slow industry. Sometimes you have to move fast. You know, if you look at a company and you need to make a decision in a short amount of time but even ideally i think you have a bit of time to make that decision uh but like i said i think vc is much more like of an endurance game it's like pick your lane stay focused and run your your your own race the feedbacks loop are long some of the best uh investment you'll make would probably be come out of relationship that you've built over five ten plus years because those people you know you've learned to know them maybe they've done a company before maybe they've been operators and like all good things if you try to do it well stay focused and keep doing it and try to to be better like you know always try to be better then hopefully at some point it just compounds and then uh and and the most interesting comes towards towards the end and actually if you pick some of the most famous investors it's quite interesting sometimes to see that some of the greatest investments were done quite late in their uh in their career so yeah i think putting a vocabulary, which is more around a slower pace and the endurance for the industry is more appropriate.

54:16Everyone, if you're listening in and you love our show, you know what to do. Follow the pod, drop us a review and subscribe at io.vc. George, it was super nice to have you with us. I appreciate your time and hopefully we'll connect soon. Thank you guys. I love what you're doing. And I should have said when I talk about Europe, I should have started by saying you pick the right name for the podcast. So, yeah, it's really cool what you're doing. Very creative, right? George, we have a final message from my son. He wants to say something. Okay. Yo, I file bye-bye. I did spend a couple of months in Denmark when I was at Cope at Bane.

54:55Oh, really? Yeah, but unfortunately, I'm not sure I understood this. he attempted a trump remark of uh saying you're fired

55:07i think as his way to say the interview is yeah tear down this wall it's more than just an ally this is a union of values values. United and determined we can serve as a model for other regions of the world. The nature of a problem requires a European response. Europe is a story of new beginnings. New beginnings. Let's start acting. Yo, I file. Bye bye.

From the publisher
George is a General Partner at Phoenix Court Group, the group of funds home to LocalGlobe in Somers Town, London, building global businesses based on innovative science and technology to have the maximum positive impact on society.

LocalGlobe is investing out of their fifth institutional fund, of approx. 150M pounds, with a total AUM of over 1b pounds. Local Globe has an established portfolio of +60 companies and notable investments, including Melio, TravelPerk, Tide, Hibob, Motorway, Wise and Oxford Nanopore, AvantArte, and Sorare.

At LocalGlobe, George focuses on Marketplaces, E-commerce 2.0, and SaaS with a particular focus on SMEs across New Palo Alto, a region that encompasses a market of 40 million people and is roughly 4 hours train ride from Phoenix Court’s home next to St Pancras, London. George led the investments into Travelperk, Rekki, Taster, and Qogita.

Go to eu.vc for our core learnings and the full video interview 👀

Chapters:
00:00:00 - Introduction to Phoenix Court Group and Local Globe
00:03:03 - Concentrating capital into the most exciting companies
00:08:21 - The Rise of Social Media Platforms
00:11:01 - P2P Marketplace for Local Activities
00:13:44 - Hiring as a VC
00:16:25 - EQ and relationships in the venture capital industry.
00:21:55 - The Positive Aspects of Control and Humility
00:24:51 - The Strength of Europe in the Technology Wave
00:30:23 - The Relationship Between Culture, Technology, and Politics
00:35:47 - The Role of AI in Society and Culture
00:39:00 - The Value of Open Conversations in AI
00:41:40 - The Importance of Teamwork in Venture Capital
00:44:21 - The unique structure and mission of Local Globe
00:47:01 - Lessons learned and the importance of focus
00:49:42 - Investing Tips for Emerging VCs in Europe

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