In short
Fintech news roundup covering Monzo’s referral-driven customer growth, QNB Group and Mastercard expanding card payments infrastructure in Syria (including soft POS), and UK non-profit fintech Legacy modernizing charitable giving with real-time impact tracking.
Guests (backgrounds)
- Herbie Wildwood, founder of Legacy, a non-profit fintech focused on “childhood giving.”
- Ozan Ozark, founder of OpenPaid, a global banking-as-a-service provider enabling cross-border money movement on fiat and blockchain rails.
- Sarah Kuchansky, fintech consultant and analyst advising firms on market positioning, competitive analysis, and product-market fit.
Key claims
- Monzo paid about £29.5m in referral bonuses (3x YoY), with 79% of new customers via word-of-mouth; panelists debate whether this is maturing growth or paid acquisition.
- Syria card expansion aims to reconnect to global networks; soft POS (smartphones as terminals) reduces hardware and connectivity barriers, but adoption may be limited by fees and trust.
- Legacy offers donor-first giving: split monthly donations, pause/adjust, track impact with “tax-ready” reporting; surplus is reinvested (not shareholder returns).
Notable examples
- Monzo referral bonus range £10–£50; Monzo marketing budget up 46% to £143m.
- Syria: mention of a prior Visa/Mastercard test in May; soft POS cited as used by many UK merchants at a Bristol festival.
- Legacy: examples like “£10 plants 10 trees” and Gift Aid/tax tracking.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroduction of Guests
0:39 to 3:19
The host introduces the panel of guests and their backgrounds.
“I'm Benjamin Ensor, Director of Research and Strategy at 11FS.”
Monzo's Referral Strategy
3:19 to 4:32
Discussion on Monzo's significant spending on referral bonuses for customer acquisition.
“has been spending tens of millions of pounds on referral bonuses in a bid for new customers.”
Expert Opinions on Monzo's Growth
4:32 to 7:20
Panelists share insights on Monzo's growth tactics and market positioning.
“Is this the natural evolution of a sort of maturing bank?”
Challenges for Fintech Growth
7:20 to 11:31
Discussion on the challenges fintechs face in customer retention and monetization.
“certainly when you look into the broader set of financial results.”
Behavioral Dynamics in Fintech
11:31 to 13:56
Exploration of customer behaviors and how fintechs can engage users effectively.
“including that Monzo should potentially be giving bonuses for different behaviors, like, for example, as you say, moving your salary across to Monzo, which I've not seen them doing.”
Understanding User Engagement in Fintech
14:01 to 16:38
Explore the behavioral engagement strategies of fintech companies.
“for maybe some kind of psychological safety or maybe just as a way of separating spending money from, you know, bills and proper money, let's say.”
MasterCard and QNB's Initiative in Syria
16:38 to 19:30
Discuss the partnership aimed at enhancing payment infrastructure in Syria.
“So Qatar National Bank, or QNB Group, and MasterCard have partnered with the Central Bank of Syria to help build international card payment infrastructure in the country, which has obviously been ravaged by civil war.”
Challenges of Card Transactions in Syria
19:30 to 22:46
Analyze the practicality and challenges of implementing card transactions in Syria.
“for the Syrian government and its people.”
Impact of Soft POS Technology
22:46 to 28:00
Examine how soft POS technology can transform payment systems in Syria.
“I think I also want to add that MasterCard was the scheme that was also supporting Syrians with a refugee card.”
Geopolitical Dynamics in Syrian Investment
28:00 to 30:31
Explore the geopolitical implications of Qatar National Bank's investment in Syria post-war.
“National Bank to be the firm that's sort of partnering with the Syrian central bank?”
Show all 20 chapters
Upcoming Insight Show on Regulation in Fintech
30:31 to 31:07
Learn about the latest Insight show discussing fintech regulation and its challenges.
“So on that note, we will take a pause here, a quick pause here very short, and we will be back very shortly.”
Legacy: Modernizing Charitable Giving
31:07 to 36:29
Understand how the Legacy app aims to transform charitable donations with technology.
“Okay, our next story is that non-profit fintech legacy aims to upend charitable giving.”
User Experience and Impact Tracking
36:29 to 38:47
Delve into the user experience of the Legacy app and its features for tracking charitable impact.
“It's positive and happy and good news stories because unfortunately our media fills us with the opposite.”
Challenges and Opportunities for Charitable Apps
38:47 to 41:05
Discuss the potential challenges and opportunities for charitable giving apps like Legacy.
“But keeping track of that has here to for been a nightmare.”
Early Feedback and Future of Legacy
41:05 to 42:00
Hear about the initial user feedback and expectations for Legacy's future impact.
“So in that era, having an API and MCP on top of it so agents can choose charities for you or set of your donation is going to be hugely important and it is something that's on our road now.”
Exploring Early Results in Charitable Giving
42:00 to 45:20
Discussion on the early feedback and impact of a new charitable app.
“alongside their charitable giving and so on.”
Marketa's European Expansion Partnership
45:20 to 46:59
Overview of Marketa's partnership with Banking Circle for European growth.
“Okay, now for a quick touch on a story that we don't have time to cover in full, which is that Marketa is partnering with Banking Circle to expand in Europe.”
Preview of Money 2020 Europe
46:59 to 48:21
Insights on the upcoming Money 2020 Europe event in Amsterdam.
“Money 2020 Europe kicks off next week in Amsterdam.”
Tips for Navigating Money 2020
48:21 to 53:24
Panelists share strategies for surviving and maximizing the Money 2020 experience.
“And then that's followed by me sitting down with a bunch of regulators, which is possibly the most terrifying panel I've got of the week because we all know how much regulators love to be interrogated on stage.”
Final Thoughts and Contact Information
53:24 to 55:43
Closing remarks and where to find more information about the guests.
“Know where you're going to meet people and set a location and a time because there is no signal and the Wi-Fi has up until this point been catastrophically, what I was going to say, rubbish.”
Transcript
Automatic transcript. May contain errors.0:04This is Fintech Insider News. This week, Monzo spends tens of millions on referral bonuses in bid for new customers. QNB Group and MasterCard to expand payments in Syria. And non-profit Fintech Legacy aims to upend charitable giving. We'll be tackling all of this and more on today's news show.
0:39Hello, and welcome to episode 1068 of FinTech Insider News, brought to you by 11FS, six-time consultancy of the year that works with financial providers big and small to build the next generation of digital financial services. I'm Benjamin Ensor, Director of Research and Strategy at 11FS. To help me unpack the biggest and most interesting stories from fintech and financial services from the past week, I'm joined by a brilliant panel of three guests. First of all, we have a warm welcome to the show for Herbie Wildwood, who is the founder of Legacy. Thank you for joining us today, Herbie. Please, can you introduce yourself and Legacy to our listeners?
1:19Thank you, Benjamin. It's great to be here. So my name is Herbie Wildwood. I'm the founder of Legacy. We're a non-profit fintech trying to bring the best of modern finance to childhood giving. So really we're just trying to make it feel simpler, feel smarter and most importantly feel more rewarding. I think we're going to dig into that a little bit more later on which I'm really excited for. Indeed we are. And I'm also delighted to welcome Ozan Ozark who is the founder of OpenPaid. Welcome. Please can you also let our listeners who haven't heard of OpenPaid know a little bit about you and a little bit about OpenPaid.
1:57Yeah, thank you. Thank you for the invite. My name is Ozan. I'm a serial founder, also the founder of OpenPaid. OpenPaid is a global banking as a service provider. Basically, we help companies around the world being banked, help them move and manage money globally, both on the fiat rails and also on the blockchain. Fantastic. Welcome. I'm also delighted to welcome back Sarah Kuchansky, who is a fintech consultant and analyst. It's always great to have you on the podcast, Sarah. Obviously, you're well known to some of our longer-standing listeners, but for listeners who've come to the podcast a little bit more recently, perhaps you could just introduce who you are and what you do.
2:38Thank you very much. And thank you very much, you guys, for having me back. It's always a pleasure. Yes, so I'm a consultant. I'm a fintech expert. So I work with companies large and small, and I help them understand the market in which they operate. So that could be competitive analysis. It could be product market fit. It could be, you know, understanding where the best investment for their organization is going to come from and how they achieve that. So I do a whole range of things, but largely helping fintechs and financial services organizations understand where they sit in the market and how best to capitalize on any opportunities that we can see.
3:14Fabulous. Welcome. Okay, well, let's get started. So our first story is that Monzo, the UK digital bank, has been spending tens of millions of pounds on referral bonuses in a bid for new customers. Monzo paid out about$29.5 million in referral bonuses in its last financial year as the digital bank continued pushing for customer growth ahead of a potential future initial primary offering. The figure represents a threefold increase year on year, substantially outpacing Monzo's 25 % customer growth over the same period. Under Monzo's referral program, both existing and new customers receive between£10 and£50 when someone signs up using a referral code.
4:01According to Monzo's annual report, 79 % of its new customers in its 2026 fiscal year came through word-of-mouth channels, including referrals, with the bank arguing that the scheme remains more cost-effective than many other acquisition channels. The bank also sharply increased its overall marketing spend, with its total 2026 marketing budget rising 46 % to£143 million. balance. Sarah, let's start with you. Is this the natural evolution of a sort of maturing bank? Or is it a sign that actually, maybe everyone in the UK is under 40 has now got an account at one of the digital banks? How do you what's your take on this?
4:49Yeah, so I think there's a couple of different angles to look at here. I mean, the first the first thing to point out is that Monzo's had a referral scheme since 2018 um a financially you know um incentivized referral scheme um they had a 10 pound referral bonus when they started that went down to five pounds and then they scrapped it because they were getting too many customers so this is obviously back in the early days when you know monzo was still under a restricted license and had to be careful about how many customers too many customers yes exactly exactly um and i and i think that so i think the first thing to sort of look at is that this is not a new thing for them it's not that they've suddenly decided to get into the referral arena, if you like.
5:29I think the second angle on this, I think, is to your point about, you know, there's everybody who wants a digital account, got a digital account. If you look at the PayUK stats, we are seeing around 100 ,000, roughly, switches using the the official switch system in the UK, CAS, per month. Now, that's about the same, if not more, than most of last year. So actually, we are seeing more switching activity, or at least exactly the same as we've seen through the last 12 months. And I think that's really interesting. And I think what that reflects is that there's a couple of things. You know, there's always going to be people who are looking for the best deal and are moving around.
6:11But I think it also reflects that kind of we're not there yet. We haven't settled yet. No customer numbers are final. I think what's more interesting to look at, particularly when you reference the annual report, is actually how valuable each of those customers is to Monzo. So if you look at average revenue per customer from the report that has already been referenced, it's£183 per year in the last four years, which is up 11 % year over year. So it's, you know, whatever they're doing is working. They're bringing those customers in and it's making them money. And I think the point that was also made in the original article is this referral scheme.
6:46And it's interesting because you get between£10 and£50. It's not kind of a set,£100, which you might get, say it's in the more traditional boat. It's a sort of lucky dip, isn't it? Yeah, exactly. Everybody loves a bit of gamification or gambling, if you want to call it that, whichever way you look at it. But I think the point I'm making here is that, you know, it is a significant sum to be spending on referrals, but it's a tried and tested tactic. It's working for them and the customers that they are bringing in are actually making them more money as they come in. So it's not just people coming to them for the referral fee and then kind of, you know, continuing to use the other bank account.
7:17So I think there's sort of more to dig into here, certainly when you look into the broader set of financial results. Herbie, I'd love to bring you in. What did you think of this? I mean, it's interesting that Monzo is getting as many as four out of five of its new customers coming through word of mouth. I imagine, you know, you'd love to have that level of referrals. Maybe you do have that level of referrals. I mean, is referral-driven growth still kind of the holy grail for fintechs? I still think referral driven growth is the ideal growth engine in FinTechs and also in most consumer apps. At the end of the day, if people are generally telling their friends and their family about your product and how great it is, then that's incredibly powerful.
7:57It comes with a huge amount of trust and people are buying based on that trust or using your app based on that trust. But as Sarah alluded to, what Monzo is doing has changed a little bit over time. In the early days, it was maybe£5 or£10 for the referral. Now it's kind of£10,£20,£50 for both sides. And I think that's behaviourally a bit different. The kind of the weighting is much more heavily on the financial incentive and less so on the, this is a cool product that I generally believe in and that's why I'm sharing it. So yeah, I think referral growth is still hugely important. But in the case of Monzo, It's starting to look a little bit more like paid acquisition.
8:39But as Sarah mentioned, it's not necessarily a bad thing. It's working for them. They're getting new customers, and those customers are high value for them and making them money. So it's good. The reason I was briefly looking at my phone earlier was that I was bored of the conversation. I was trying to remember whether I'd actually remembered rightly that I'd received an offer of£175 from Nationwide Building Society, which I had. So that's a fair bit more. Ozan, I'd love to get your perspective as well. I mean, Monzo's got 15 million customers or whatever that's, at least a quarter of adults living in the UK, depending on how many people actually live in the UK, because no one's quite sure.
9:24Do we hit a point where actually it becomes really much harder to grow because you get to a point where you've got a lot of the potential addressable market? Do we just see this point where FinTechs just actually start to hit a wall in a market and just need to move into other countries? Yeah, well, Monzo have a lot of clients in the UK. The question mark is how many of those clients are using Monzo as their primary account? If the clients are not using Monzo as their primary account, Monzo will have a challenge monetizing those clients. So for them it's like, are we going to grow and have people using us just for fun, as a cool factor, just as a travel card, just for online payments, and we can only make £170,£180,£200 on a client, which is not much when you look at it from a banking perspective.
10:20Or should we go all in, recruit more clients and also try to upsell them other services, try to become their primary account for lending mortgages and other type of high return product and services. And the challenge for a lot of fintech banks or neobanks is that in the beginning, they have this coolness factor, which attracts clients to start using them as a secondary product. But coolness is not necessary trust. And once you start moving your salary, your mortgage, you start to lend and have more complex investment products or even wealth products, wealth management products, then I'm not sure if the color on your card or your logo is enough to create that stickiness.
11:04So that's something that I think all neobanks in the UK are facing at the moment. So if they're able to recruit good clients through referral, that's really good, then they will succeed. But if they end up recruiting clients that have low loyalty and low revenue return, as it has been for most neobanks until now, then I think this model will struggle going forward. Yeah, you're making a number of interesting points there, including that Monzo should potentially be giving bonuses for different behaviors, like, for example, as you say, moving your salary across to Monzo, which I've not seen them doing.
11:45And actually, Sarah, you raised the point about the sort of game element. I wonder whether, you know, there are people out there who are smart enough to sort of actually gain these different referral schemes. You know, is that 100 ,000 people are moving their current account each month? Actually, the same 100 ,000 people moving their current account every month. It's a valid point. And I haven't, and I will hold my hands upon this and say I haven't actually had time to look in to see if there are conditions attached to this referral. So, you know, the£175 you mentioned for Nationwide, I'm almost certain, comes with a condition that you have to pay X amount in each month, set up free direct debits.
12:23You know, I'm sure there are conditions attached to that. I don't know if Monzo attaches those conditions to it. So that would be an interesting thing to look at. I know there are plenty of people who do play this system, particularly with, you know, the way things are at the moment and everybody looking, you know, for every possible way to save money or earn money that they can. I think it's interesting to Ozan's point, you know, how valuable are these customers that they're attracting? Well, wealth and investments is the largest share of revenue for Monzo. It's 29 % now of their revenue comes from wealth and investments, and that's up from 25 % last year.
12:59Also, deposits in that time have gone from$16.6 billion to$25.7 billion. Now, I will say that Monzo is not known for its hugely advantageous interest rates on its savings. They're competitive, but if you want to get that highest interest rate, you're going to go and look at, you know, some of the building societies or some of the more niche banks, the older ones of this world. So I think, I think, whilst, yes, there's always going to be some people who are gaming the system. It looks like, from what I can tell from these numbers, and again, it's a cursory glance of the headline results, that the people who are coming to Monzo are using it as a proper bank.
13:36They're using a range of services and in so doing, they are probably becoming increasingly sticky and loyal. That said, in the environment we're in, I think everybody's loyalty to every product and service they use is being somewhat tested. So I think, you know, that would be an interesting thing to watch certainly over the next 12 months. Thank you. Herbie, I'd love your take on some of these behaviors and the sort of behavioral dynamics here. I mean, Ozan's making that really interesting point about people switching or opening accounts at digital banks like Revolut or Monzo or Starling or whoever as a spending account, but then keeping this sort of this account at maybe a brick and mortar bank for maybe some kind of psychological safety or maybe just as a way of separating spending money from, you know, bills and proper money, let's say.
14:28do you think fintechs can get smarter at sort of behavioral engagement and kind of understanding the psychology of customers and or i don't know yeah i think they they have got smarter at that and they are better at that i think there's probably a mixture of people who like ozine pointed out are using as a secondary bank not necessarily for their primary banking features um but at the end of the day the neobanks understood that banking isn't just about infrastructure it's about habits it's about motion it's about timing and trust so they kind of really pioneered a lot of stuff that we now take for granted things like instant notifications in app chat spending insights saving parts um all these kind of things kind of really came from the the neo banks um and this was a huge shift from where we were like 10 10 years ago and the traditional banking experience often felt very passive and very disconnected So yeah, I think it's probably a mix of people doing both, but I think the near banks have done a great job at encouraging positive habits via these new mechanics.
15:34So they're encouraging people to save, they're encouraging people to use their pots and split them between different funds, etc. And this gamification of finance, I think is a good thing because it teaches positive behaviour. I think the kind of the potential downside is if that kind of gamification or behavioral engagement is at the bank's benefit, not at the user's benefit. But at the moment, most of them are just trying to teach positive behavior and then rewarding people for that, which I think is great and we need more of. Yeah, I agree. Game mechanics can be very positive, but they can also be, you know, exploited in the wrong way with dark patterns and so on.
16:13But that's nobody suggesting Monzo's doing that. Okay, well, we're running out of time on that, but Ozan, I think you made the crucial point here is can Monzo actually persuade people not just to switch to it, but to switch more of their finances to it? And it'll be interesting to see whether we see banks incentivizing different behaviors and incentivizing those kind of bigger shifts. So let's move on to our next story, which is that QNB Group and MasterCard are trying to expand payments in Syria. So Qatar National Bank, or QNB Group, and MasterCard have partnered with the Central Bank of Syria to help build international card payment infrastructure in the country, which has obviously been ravaged by civil war.
16:59I think everyone listening knows that, but just in case anybody's been hidden under a rock. And so the initiative will focus on developing point-of-sale infrastructure, e-commerce payments, and digital point-of-sale, or soft POS, capabilities, with the long-term goal of enabling Syria's first international card transactions. The project is still in the infrastructure and regulatory preparation phase, with no launch date confirmed yet. An interesting part of the announcement is the inclusion of soft POS technology, which turns smartphones into payments terminals, enabling merchant card acceptance to scale without the need for expensive hardware rollout.
17:40So there's a number of really interesting things in here, but the close coordination with Syria's central bank is obviously a big one, and it's about reconnecting the country to the global payment networks. Ozan, I'd love to bring you in here first. It's sort of easy to assume that card payments work until maybe they don't. How big a deal is this, do you think, for Syria and getting the Syrian economy and Syria's people back on their feet? I think it's very important for anyone living in Syria to be able to send and receive money internationally and also being able to take participants in global financial services.
18:18But I think that the headline from QNB is very misleading. The fact is that QNB was operating in Syria before the sanctions, was operating in Syria fully during all those years. There was a civil war ongoing and basically are connected to the Syrian central bank and are operating ATMs, POS terminals already in Syria. The only big change between now and before the sanctions or now or during the civil war is that the mastercard they were issuing or the visa cards they were issuing will start going online again. The fact is that when countries are sanctioned, whether it's Russia or Iran or in this case Syria, they have a very strong domestic payment network operating.
19:08And QNB was one of the very few non-Syrian banks that actually chose to stay in Syria and operate under the regime that was there previously. And right now, they are just going back to doing the same business, but with the blessing of an American company called Mastercard. But that being said, I think this is very, very important for the Syrian government and its people. I think it's very important that people can send money to Syria and also that Syrian businesses can get payments abroad for the goods and services they are providing outside. Anything from tourism to hospitality, education, healthcare.
19:47So I think this is a very big deal once it goes live, but probably more if they get a fully activated Zwift system or they can legally do transactions with Jordan, Iraq, Turkey and other neighboring countries, because that's where most of the goods and services are being procured from right now. Yeah, that's a really good point. Sarah, that's right, isn't it? I mean, it's really tough, particularly for smaller businesses, to operate if they can't easily receive and send payments across border, particularly, as Ozan says, to sort of neighboring countries like Jordan and Iraq and so on, Turkey. Yeah, I mean, I'm not an expert in this region at all, but I did fall down a bit of a rabbit hole this afternoon.
20:34And this sort of seems to have come, this announcement seems to have come slightly after another announcement from an organization called Paymera, which I may be pronouncing incorrectly. But essentially, sort of earlier on in May, 9th of May, the Syrian Minister of Telecommunications gathered kind of the press to witness the country's first test payments using Visa and MasterCard networks in over a decade. So that came on the 9th of May. I think this story sort of followed slightly behind. And the cynic in me wants to say that this is something of a PR push from both QMB and kind of the Syrian government at the same time to sort of say, look, you know, we are here and we are open for business.
21:15How practical that actually is for the organizations on the ground to start accepting those payments, to start, you know, being able to accept MasterCard and Visa transactions? I don't know. I found a fascinating article from Wired that basically said the last time they managed to get, you know, international card transactions up and running, most people couldn't use them because the additional service fees that were put on top by the operators just made them completely inaccessible for the average small business. So it sounds good. It looks good. And again, not an expert, but certainly haven't done any kind of deep research into transactions in areas that have been affected in this way.
21:54But I mean, from what I can tell, it seems that something like 80 % of daily transactions are still transacted using cash and other sort of, you know, not non-official remittance services, but certainly not, you know, the big American card networks. So how practical is this going to be? Yes, yes, it's good to be connected to the world, but is it going to be accessible? Are people actually going to be able to use it? Is it going to be, you know, price accessible? And are people going to want to do it? Because, again, some of the article I was reading suggested that a lot of people just don't trust cards anymore.
22:27The Syrian government has misused their data. You know, they don't trust international organizations for that matter, for promises made and promises not kept. So, as I said, it sounds good, it looks good. but I think actually it's going to take an awful lot more than both these two announcements that I've just referenced before people actually start regularly and kind of at volume and at scale accepting and making payments using the American networks. I think I also want to add that MasterCard was the scheme that was also supporting Syrians with a refugee card. International health organizations pushed cards into Syria to help all the refugees.
23:07and also track them by their car usage. So Mastercard in particular could track where people went through Turkey into Europe and ended up in Germany or went through Syria down to Jordan. So Mastercard have been very supportive of Syria and the Syrian refugees also during the tougher times when the civil war was ongoing. Another thing I want to add is that when you go to regions like Syria and also Iraq back in the days before when it was more fragmented, There was a very vibrant domestic payment system in place and also Havala, the traditional local remittance system, works incredibly good and incredibly fast and are very often much cheaper what the international schemes represent.
23:51Most of the cards in the region are prepaid cards and with horrendous additional fees. It's hard to convert cash into a card load. So going to your local shop and sending money across the border is much easier than going to your local shop to load the card to then spend from the card. So once again, I think it's a very good step in the right direction. But I don't think for most Syrians their life will change by adding a MasterCard to your saving accounts. No, it's not life-changing. But I think it's a good news story insofar as it's, as you say, one step on the road to helping Syrians and Syrian businesses sort of get back on their feet.
24:40Helby, I'd love to bring you in here. I thought the sort of point of sale angle was interesting here of, you know, turning the smartphones into payments terminals, which, you know, we've kind of got used to in many other countries. I mean, that's essentially a way of skipping a lot of cost. I mean, Ozan's making some good points about, you know, the cost of the transaction fees and so on. But if at least merchants don't have to invest in hardware, that's a good thing, right? Yes, I think it's a great thing. I think soft POS is really powerful. So physical terminals, obviously quite expensive. They're slow to distribute.
25:16They're what used to be at least very clunky, although that is kind of getting better over time. But in countries like Syria and developing countries and emerging markets, there's also a practical issue on top of the size of the terminal. And it's basically getting the terminals to the people. So a lot of these terminals need to be shipped. And in a lot of these countries, the last mile delivery and infrastructure just isn't there. So it's a real blocker to these economies kind of spinning up and digitalizing. So, yeah, software OS helps with that massively. if a shopkeeper or market trader or taxi driver can now accept their payments directly on a smartphone, you can remove a huge amount of that friction.
25:57So yeah, I think it's a huge accelerator. I think it's great to see. Obviously, with the caveats that the other guests have mentioned, I hope it does improve the lives of the people in Syria. I'd say it's also improving the lives of other people as well. For example, even in the UK and Europe, soft POS is making it much easier for people to spin up businesses. I was at a festival last weekend in Bristol and probably about half the merchants were using soft POS because of how easy it is for them to spin up. And that's a good thing. It digitalizes and it makes it easier for people to get creative and start making money.
26:31I think one of the key advantages of a soft boss in Syria is the connectivity. I think we skipped that one. So any POS terminals need to be connected to the network and usually you are using the internet to communicate with your main switch, which is usually at the back, the processor. So when you have traditional POS terminals, you can connect either through a cable, through the internet, or through the Wi-Fi router, then to the internet again. And in developing countries like Iraq, Syria, Lebanon, etc., that's a huge problem, keeping that internet alive and functioning. So having a soft boss where you're actually using the mobile network to connect to the banks are very critical.
27:15So it actually gives rural areas access to POS terminals where you don't have fiber in the ground or Wi-Fi in the air. So that's a huge advantage. And also the accessibility that most people in Syria do have a smartphone. And just by uploading a software, you can actually start taking payments. Ozan, how big a commercial sort of angle is this for Qatar National Bank? As you said, it's one of the relatively few foreign banks that sort of has operated in. in Syria, partnering with the central bank, partnering with Mastercard, you know, potentially gives it a bit of a sort of positive halo. Is that a canning move by, you know, the Qatari National Bank to be the firm that's sort of partnering with the Syrian central bank?
Read the full transcript
28:04Do you think there's any kind of long-term brand or commercial advantage to be gained? Or am I being, misunderstanding? I think there's two things we need to keep in mind that I don't think anybody's partnering up with a central bank. It's the same way Barclays did not partner up with PRA and Bank of England. They are regulated and they have to connect. So this commercial advertisement vocabulary, I don't think it's very helpful. They have been there before the war. They have been there during the war and they are staying there after the war. And they are also helping MasterCard issue card locally, which is a fierce competition with Visa also, because Visa and Mastercard are competing in emerging markets because the interchange cap is not regulated and there are other types of benefits of giving credit in those territories.
28:54That being said, Syria needs a lot of investment. The country is completely broken and there are a handful of countries in that region that are actually willing to invest in Syria, especially on infrastructure, healthcare, education. And Qatar is one of those countries that have been very, very generous with this current government, both during the civil war and also now that they have the power. There's also a geopolitical angle on it that Qatar and Turkey are quite aligned on what they want to see in Syria and are supporting the current Syrian government. And if you believe that most of those investments will come from Qatar and from Turkey and also be done by mostly Turkish companies, probably some Jordanian companies as well.
29:43It's and maybe Lebanon, but that's a different story. It's very natural for Qatar's biggest bank to take a strong position to kind of handle those credit lines and manage those investments locally in Syria. There's definitely much more of a geopolitical angle on payments than there was, let's say 10, 15 years ago. So you already mentioned sanctions and the ownership of players, the ownership of infrastructure is much more important now or has much more significance than it did perhaps some years ago. But I think the point you're making is a great one that the Qatar National Bank is investing in helping to reconstruct Syria and that can only be a good thing.
30:31So on that note, we will take a pause here, a quick pause here very short, and we will be back very shortly.
30:41Before we get back into the news, I want to tell you about our latest Insight show. This week, we're diving into one of the biggest questions facing fintech, which is regulation. From open finance and financial advice to artificial intelligence and platform ecosystems, We unpack how regulators and financial institutions are navigating a rapidly changing landscape. That's available in the feed today, so be sure to give it a listen after you've finished this show. Okay, our next story is that non-profit fintech legacy aims to upend charitable giving. So UK fintech legacy has launched a non-profit app designed to modernize charitable giving, bringing more than 11 ,000 UK charities into a single platform.
31:24The app allows users to split one monthly contribution across multiple charities, pause or adjust donations instantly, and track impact through real-world metrics and tax-ready reporting. Legacy says the goal is to make giving feel as intuitive and engaging as modern consumer fintech, using product design and technology to reduce friction between intention and action. Unlike most fintech startups, Legacy is structured as a non-profit organization, meaning any surplus revenue is redistributed back into charitable causes rather than returned to shareholders. So, Hubby, let's bring you in. Why are you thinking that giving has largely missed the fintech revolution until now?
32:15I mean, people will be familiar with some of the big platforms like JustGiving or GoFundMe. What are you doing at Legacy that's sort of different and what's the problem that you're solving? Yeah, so I think there's kind of two questions there. And firstly, thank you very much for having me on to talk about this and tell you guys a bit more about Legacy. I think the first question was about what are we doing differently? And what we're doing differently is we're building a donor-first product, whereas the likes of JustGiving and other platforms like that are generally fundraising first products.
32:52You go on there to raise money if you're running a marathon or if you're doing a local bait sale or things like that. So it's kind of a different product angle which we're really trying to focus on the donors and making their experience as good as possible and really bringing that experience into the 21st century so to speak and giving it some fintech love so i think the reason this kind of hasn't been done before um is primarily because the charities have so much else to do so the charity is obviously doing amazing work they're often on the front lines of extremely challenging problems and technology simply isn't their core focus so yes it's been left behind a little bit um technology has helped us transform as we've discussed how we bank how we invest and how we spend but giving still feels fragmented it still feels antiquated it hasn't really changed much in the last like 10 to 15 years you're still interacting with hundreds or thousands of different charity websites you have direct debits spalled everywhere you have different payment methods and you have lots of admin and one of the things that I'm most excited about is also you don't always have the the feedback and recognition of the impact of your donations.
34:11So yeah, our view is really that giving deserves to be a go-for-it, please. Yeah, tell us a little bit more about the impact, because that is really interesting. Because of course, you know, lots of people, you know, most people, I think, you know, give money to charity. And sometimes you sort of have a, you know, a little bit about that charity and you sort of know where it goes. And sometimes it's a little bit hard to know what impact is my money having. And obviously not everybody wants necessarily to see the impact, and that's not really the point. But it's nice sometimes to know what impact you're having.
34:43So tell us a little bit about how you're helping people see the impact of their giving. Yeah, sure. So I think, yeah, seeing your impact is hugely important. And there's been multiple studies, one as recent as 2025, that show that when people see the tangible benefits of their giving, they're more likely to maintain that habit and they're more likely to increase their donations. and that's not really a surprise. If you see the good you're doing, you're more likely to do more of it. And it's worth pointing out here that charities are already doing work here. They're already publishing things on their social channels.
35:18They already normally have newsletters of some description. They have impact. They normally collect impact metrics. So for example, £10 gets you, or£10 plants 10 trees, £5 buys a meal, etc. And they also have annual reports but I think the problem is that this is very disjointed not everybody's on socials so they don't have that live feedback they might get an impact report once a year but it's kind of a 30 pages long a block of text that in today's age where attention is short and people are busy they don't always have a way of consuming that so we're just kind of doing what the neobank did for banking basically making that simple simpler and bringing it into one app so in our app you can see all your impact metrics you can see them grow over time i don't necessarily like to use the word gamification but is it there is an element of that seeing each month you're planting more trees buying more meals homing more people that's really powerful because it's a tangible connection with what you're doing so we have that in app you can watch your impact over time and we also have positive news and I think we can all agree in today's age there's one thing we need more of.
36:31It's positive and happy and good news stories because unfortunately our media fills us with the opposite. So we take all that stuff that the charities are already putting out, their annual reports, their social channels, their updates and then we give that to people in a format they're used to. In the same way you have an Instagram notification from your favourite chef with a new sourdough recipe, you'll get a notification from Legacy saying the local charity has done something great and here's a photo of it and this is what your money's done. Thank you. Sarah, what do you think of Legacy? What do you think of this idea?
37:10Do you think we're going to see lots of people deciding to sort of try and get a charity app so they can sort of see the impact that they're having? What do you think? So I think my perspective on this is slightly from, you know, a different lens to have, I suppose, necessarily. But I think there's a couple of things here that people will value from legacy. I think the first thing is that it's really hard to track your spending at the moment. And that could be from subscriptions, it could be from charitable giving, and it's actually understanding where you're spending money, you know, how often are you spending the money?
37:44What does that look like? How do you manage your finances? And I think that that's where legacy can be incredibly helpful for people to fully understand, okay, so this is where my charity donations are going. Did I sign up for that one 20 years ago? Is that still a cause that's close to my heart? Or actually, is there another cause that I think is more appropriate to my current circumstances? So I think there's kind of that element of tracking, if you like, which sort of feeds into budgeting. And that's not to say that people are going to look at it and go, oh, well, I'm going to cancel that one, that one, and that one.
38:14And I think the point that Herbie's made, the additional features, if you like, the sort of so-called softer features around it, will be very, very helpful for people to be like, right now, I really care about X rather than Y. And I think in today's environment, that's hugely important. And the other one is, for me, a slightly selfish feature, but I've been looking for for a while, is it tells you what your tax is. because when you do your self-assessment and they say, what have you gift-aided? I've got bits of paper from cancer research. I've got emails from the Dogs Trust. I've got something else from Refuge.
38:50And, you know, I gift-aid it all. Of course I do. But keeping track of that has here to for been a nightmare. So slightly selfish feature, but I do think that's incredibly useful, particularly for people who are self-employed and who do want to try and keep track of these things. So thank you, Herbie. That's a feature I have been looking for for a while. For listeners outside the UK, Gift Aid is a sort of UK government tax break where higher income tax payers can reclaim part, or rather the charities can reclaim part of the tax that they would otherwise pay, but it does make your tax filing more complicated.
39:26I was just going to say, please don't make that sound like that's entirely about me saving money and having a tax break. It is all so important to the charities because if people don't sign up to Gift Aid and state that they have done it and how much it is, then they lose it as well. So please, that's an entirely selfish point. Ozan, I'd love to bring you in here. What do you think about this? Is charitable giving an area that does need, you know, to move into the 21st century, as Herbie says? What do you think? Yeah, I think there are a handful of charities that have a good marketing budget. They have a strong audience.
39:59They know how to get their message out. And they're getting most of the money and most of the attention. I think I don't know the legacy as a product, but I understand it's almost like a marketplace for charities where I can sign up to an app and basically pick and choose which charity I want to give to and also follow up what my impact have been from my donation. I would strongly advise him to also provide that service through an API because I think there's a generation that might sign up for an app where they are in the church on Christmas Eve or in the mosque during Ramadan, but then not maybe use that application that much.
40:35But if you have also an API from your app that Monzo and Starling Bank and other organizations can embed into their own service, I think that would be a great way of you reaching new audiences, basically bringing more money and donations to the noble charities that you're supporting. So I really give you a kudos for doing such an application. But I think, yeah, there are some challenges with getting people to use standalone applications just for a certain purpose. Yeah, totally agree and good feedback on the API. I think especially as we move into an era of people interacting with agents more, for example, having an API is especially important because at the moment our top of funnel is SEO and influencers, for example, but in two to three years time, maybe even sooner, the top of funnel will be agents.
41:26So in that era, having an API and MCP on top of it so agents can choose charities for you or set of your donation is going to be hugely important and it is something that's on our road now. Yeah, I think it's a really, really interesting point, isn't it, of how many apps people want or how people manage their money, as you say, people potentially adopting AI assistance and so on. But certainly I can see that while some people will want to have an app for giving, other people will want to have their giving in with all of their other spending so that they can see their spending alongside their charitable giving and so on.
42:03So I think that's really, really interesting. Herbie, I'd love to hear anything about sort of any sort of early results. Are you seeing any sort of behavior changes as people sort of see the impact? Can you see anything, you know, the sort of the transparency of the impact encourages people to continue donating, to donate more? Are you seeing any sort of early signals from customer behavior of how your app maybe changes what people do a little? That's a great question. And to be honest, we're just too early to tell. We actually only went live at the beginning of last week. So we're extremely early.
42:49Give him a chance, Benjamin. Give him a chance. What I can say is initial feedback from users has been really good. They kind of get what we're doing. they like the features that we've discussed and their ability to see their impact in real time. So we're hoping in a month or two I'll be able to answer that question but at the moment it's a little bit too soon. But yeah, I think the response has been good and one thing I wanted to touch on which we didn't touch on earlier is that people find it quite refreshing the way we've structured the app and the way we're presenting it. So we're structured as a non-profit So that's very different to a for-profit company.
43:31And I think that changes the way we're doing the product and also how we're going to grow. So private companies, like the big ones we just mentioned earlier on, they have, to be honest, a bit of a conflict of interest. So they're trying to maximize shareholder value, pay dividends, but they're also trying to make their users happy, their donors. And most donors want as much of their money to go to the end charity. And that's a real tension. and you can see that in these other giving platforms that are for profit. You mentioned kind of dark patterns earlier on, like dark UX patterns, and that's something very prevalent at the moment with private companies.
44:10You'll go through the flow and you'll donate£10 to your favourite dog charity, and then it will say, would you like to give us a tip? And you'll be like, oh, great, these are probably a charitable organisation. I do. And then the options are 10 % to 15%. And there's a little bit at the bottom that says other amount. So you click that and then there's an input that says 5 % or that equivalent. And it's kind of like a three-step process to actually give a tip that you feel comfortable with. So I think that's a huge problem, basically. I think a lot of these technology companies supporting the charity sector are extracting value from the flow of funds from the donors to the end charities.
44:50And we're trying to solve that. And when we tell that to people, that gets them really excited. on top of what we're building in terms of the features. Well, it is very exciting. And so best of luck to you and your team with this endeavor. It's exciting what you've built. And we're going to have to get you back on the podcast in about a year when you can actually share some insights into how it's changed customer behavior. So sorry for asking you that question a year too early. But congratulations. So on that note, we'll have a quick pause here and we will be back very shortly.
45:27Okay, now for a quick touch on a story that we don't have time to cover in full, which is that Marketa is partnering with Banking Circle to expand in Europe. So the American banking as a service company, Marketa, has announced a big European expansion through a partnership with Banking Circle, bringing its account and money movement capabilities into 30 additional European countries. The move significantly expands Marketa's embedded finance infrastructure offering across Europe, combining card issuing, virtual accounts, multi-currency wallets, and cross-border payments into a single platform. The company says its total processing volume for its European card programs has grown eight times between 2022 and 2025.
46:08And the partnership with Banking Circle enables Marketa customers to embed virtual accounts, debit-linked wallets, faster payments, SEPA and SEPA Instant, and multi-currency money movement directly into their products. We've talked about partnerships once or twice already in this call. Some partnerships are deeper than others. But I think what Marketa does here by partnering with Banking Circle is expanding their capabilities, enabling customers to do more on one platform or do more through one program, which is particularly attractive for larger companies that are operating in multiple European markets and so on.
46:50So by adding more capabilities to what it already offers its customers, our marketer potentially creates more value and keeps its existing customers more engaged. Okay, let's move on. Money 2020 Europe kicks off next week in Amsterdam. That'll be this week by the time most of you are listening to this. So Money, Money, Money 2020 is this week in Amsterdam. So for anyone unfamiliar, Money 2020 is one of the biggest gatherings in global fintech and payments, bringing together banks, fintechs, regulators, payment networks, tech firms, and investors from across the industry. Some of the 11FS team will be there all week.
47:30We'll also be recording both Fintech Insider News and Fintech Insider Insights live in Amsterdam. So if you spot any of the team, come along and say hello. I'm not in that lucky group. Not that I'm bitter at all. So are any of my three guests going to Money 2020 this year? Yes, I will be there. Yes, I'm heading over. I'm doing no fewer than three panels at the current moment in time, but it's possible that that will increase as we go through the week. So I'm doing a panel on Tuesday afternoon called Engineering and AI Native Bank, and that's with a load of really senior people within kind of incumbent institutions.
48:12Then on Wednesday, I've got a more fintech-y panel with Richard from Alicaba and Ken Lisa from Funding Circle talking about British CEOs leading fintech innovation. And then that's followed by me sitting down with a bunch of regulators, which is possibly the most terrifying panel I've got of the week because we all know how much regulators love to be interrogated on stage. But yes, so I will be very much there I am very much present. And if anybody would like to slot into the gaps I do have in my schedule and meet me for coffee, I'm more than happy to catch up with people whilst I'm over there.
48:44It's always a brilliant event and I'm very pleased to have been invited back again. Herbie, are you going or does your non-profit budget not extend to Money 2020 tickets? Unfortunately, not this year. Maybe next year, we'll see. Yes, we're also two months. Herbie, if you're going, I'll get you a ticket. I'll have a ticket extra for you. Okay, thank you very much, Ozan. Yeah, we're also two weeks into our launch. So at the moment, I'm working what feels like 14 hours a day. So I don't necessarily have the time. Probably a bit busy for a week in Amsterdam would be my guess at your current stage in your company's life.
49:21Yeah, hopefully next year. And how about you, Ozan? Are you on stage? Are you just taking in the audience and making connections with people? So OpenPaid have a stand at Money 2020 also in Europe. So we travel to all of them in Asia, US and Europe. So I will be dropping by the stand, seeing some of my colleagues and also meeting some partners. Yeah, so usually that week is a very busy week for anyone in fintech or in banking. Yeah. Fabulous. So our producers have two questions, probably for you, Sarah and for Ozan. So question number one is, what's your strategy for surviving money 2020? And the second one is what should first-time attendees focus on?
50:12So maybe I'll come to you, Sarah, first. What should people focus on and what's the strategy for surviving the week? So if you're a first-time attendee, they actually run sessions for first-time attendees, which I kind of hosted a couple of last year. So definitely make time to find one of those. They'll give you all the best kind of tips and tricks. they will also make it easier for you to start meeting people money 2020 is huge there are thousands of people it can be quite terrifying to think about having to network in amongst all those people so the the first timer sessions i definitely recommend you go along find one of those it's like 30 to 40 people you can have a glass of wine or a beer people like myself who've been going for possibly 10 years um give you some some tips on kind of you know how to survive the event.
50:57So that would be my first time attendees tip. For those, for my personal strategy for surviving money 2020, take a water bottle. Don't just drink coffee, drink as much water as you drink coffee, if not more. Do, do wear trainers. I know that that comes up a lot, but honestly, and I don't just mean like trainers, I mean like ones with like arch support and ankle support, like you will be doing 20 ,000 steps a day. So just, just bear that in mind. And I think the third thing is try and make time for some of the content. I think people get very caught up in Money 2020 and about the events and the networking and trying to kind of see as many people and talk to as many people as possible.
51:35But do go along to the content. Do pay attention to the content. I know that sometimes it's just, you know, the relief of having a comfortable seat when you've been on your feet for six hours already that draws people in. But there's some really, really interesting people speaking. And at Money 2020, they tend to be a little bit more, shall we say, liberated in what they're prepared to say and you're almost certain to get some insights. And the other thing is keep an eye out for the side events because there's loads of interesting other things happening in the city. So don't just stick to Money 2020.
52:04Make sure you're kind of keeping your ears and eyes open for what else is going on. And Ozan, what are your tips apart from obviously visiting the open paid booth? What are your tips? I think like try to spend as much time as possible on the floor. Go and see as many people as possible. It's very hard to have a meaningful conversation with a counterparty during Money 2020 because they are so overwhelmed. There are so many people and there are so many stands. It's amazing how big Rye Conference Center is. So if you're a British fintech, don't go to Amsterdam to meet someone which is down the street in London.
52:46Go to Amsterdam and try to look for those fintechs in Asia, Africa, Latam, US. Get their business card and then have a strategy that when you come back home to London or wherever you're based that you contact those people by their business card and engage. Because you have a unique opportunity to meet people and companies that you otherwise would not have been able to either come across or they wouldn't even listen to you. So the smaller you are, and I'm talking to you, Herbie, you should be there, the more important it is that you work the floor and you get those business cards and build relationships.
53:20Because LinkedIn and other type of conferences can only get you somewhere. Not as much as being there in person. Can I add one more thing? Sorry, I'll be quick. Honestly, I promise, Benjamin. There's no bloody signal in the rye. Make appointments in advance. Know where you're going to meet people and set a location and a time because there is no signal and the Wi-Fi has up until this point been catastrophically, what I was going to say, rubbish. So make appointments in advance. And if you want to do what Ozan suggested, like just wander around and meet people, absolutely brilliant. But if you do have people you specifically want to see, make sure that that is set before you get into that building because otherwise you will never, ever find them.
54:04Fantastic tips from both of you. Thank you. Okay, well, thank you so much, all three of you. You've been absolutely fabulous. Where can people find out a little bit more about you and your companies? Herbie, where can people find out a little bit more about you and legacy? And of course, the term legacy fintech is quite hard to search on. Where can people find out more about legacy and about you? Yeah, that's a great point. So you can find us at www.givewithlegacy.com to try and make that easy. We also have socials, etc. But that's probably the best landing page for it. Fantastic. Ozan, where can people find out more about you and about OpenPaid?
54:41I mean, search on me on LinkedIn. That would be the easiest one. If you want to get in touch with me, and OpenPaid, just search on Google. OpenPaid, straightforward. So, yeah. And Sarah, where can people find out more about you? Well, I will be in Amsterdam from 6 a.m. Monday morning until 7 p.m. Thursday evening next week. So please do drop me a note if you'd like to catch up there. otherwise you can find me on LinkedIn. And as me, Benjamin Ensor, you can find me on LinkedIn and you can find out what the team have been up to on 11FS.com. So that wraps up our episode for today. Thank you all so much for listening to today's show.
55:19If you liked what you heard, please do follow us on your favorite podcast platform of choice and do share the podcast with a colleague or any friends you have who are interested in fintech. If you want to join the conversation, seek us out on social media. Just search for 11FS or Fintech Insider or you can email us at podcasts at 11fs.com. Thank you so much again to my three panelists and thank you all for listening and goodbye.
From the publisher
About this episode:
Host Benjamin Ensor - Director of Research and Strategy at 11:FS - is joined by some great guests to discuss the biggest stories from the world of financial services over the past week.
This week's guests:
Herbie Wildwood - Founder, Legacy
Ozan Ozerk - Founder, OpenPayd
Sarah Kocianski - Fintech consultant and analyst
Stories/timestamps:
Intro - (00:01)
Monzo spends tens of millions on referral bonuses in bid for new customers (03:18)
QNB Group and Mastercard to expand payments in Syria (16:38)
Non-profit fintech Legacy aims to upend charitable giving (31:07)
Marqeta teams with Banking Circle to expand in Europe (45:27)
Money 20/20 Europe kicks off this week in Amsterdam (47:01)
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About Fintech Insider:
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Our expert hosts, with hands-on industry experience, are joined by key decision-makers, VCs, and top reporters from across the financial landscape, including guests from companies like Stripe, Revolut, Plaid, PayPal, and Monzo. Together, they break down the biggest news and innovations shaping the space.
Our weekly news show drops every Monday, covering major stories like mergers, new product launches, regulatory shifts, and emerging tech trends. On Thursdays, our Insights show goes deeper into the hottest topics driving the future of finance, including AI in banking, decentralised finance, and the evolving landscape of embedded finance.
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