E091 - I Made BILLIONS With This Simple Wealth Formula (10X Method) | Grant Cardone

31:39I'd go to, I'd go to Canada. I was living in Houston, Texas at the time. I'd go to Canada on Thanksgiving day because America celebrates Thanksgiving on a thursday and canada doesn't so rather than having turkey i'd fly to canada and go work go go do business yeah and so i'm i'm just doing you know i mean every day i'm probably doing 2500 cold meetings a year sounds like you you enjoyed it no i didn't enjoy it you didn't enjoy it well what was driving me to do it uh what what what was driving me to do it because that sounds pretty intense. Very intense. Lonely. Was it a money? Rejection. No, it wasn't money because I would just get the money and store it.

32:31But it was the idea that one, I believed in what I was doing was a good thing and that it was new. And it was very new at the time. I was way ahead of my time. And I wouldn't do it again, by the way. I said that earlier. I would not do what I did again. I'd be worth $4 or$5 billion today if I had to go on a different path, maybe 10. And there's a big difference between 10 billion and$1 billion. Yeah.

33:01But because I wasn't in a big enough pool of money. The vehicle that I was in was the wrong vehicle. And you hear people say, you're a great interviewer, by the way. I like the way you do this. You hear people say, find a need and solve it. I found a need and I solved it, but it was the small, the wrong, it wasn't big enough. You know, a nurse could find a vein if she's taking your blood, she could find a vein, but the thing to do is to find the biggest vein and, and, and with the most hydration in it. Uh, and I had found the vein, but it was a tiny vein, same effort, same energy, same needle, but you can only get so much blood out of it because, and that's what I did wrong.

33:51I was calling on a client that needed what I wanted. They needed it. I'm sorry. They needed what I had, but they didn't really want to pay for this. What they wanted to pay for was marketing. I should have been selling marketing the whole time. And another vein over was I should have been buying car dealerships. That's what I should have been doing. I consulted. thousands of car dealers and i should have been buying them i should have thousands of car dealerships and then train the people up with those dealerships maybe not maybe maybe not maybe just go public yeah and let somebody else train them and you know pick up a brick yeah yeah and then what happened after that you said uh well i started when i was 31 years old i started having some money yeah so i looked up one day after being on the road forever and i'm like i got some money what am I going to do with the money?

34:45My uncle told me, best piece of advice my uncle ever gave me was, man, you know how to work. You know how to get off of drugs. You know how to stay off of drugs. You got a tremendous work ethic. Now you need to learn how to get money to make money. I said, thanks, man. Appreciate it. Boom. And I literally left his place. And then I went and studied, where am I going to put my money? Started studying stocks, bonds, treasury bills, reading all these magazines I didn't understand, still don't understand it. I'm like, this doesn't make any sense to me. I'm taking a piece of paper, getting another piece of paper.

35:22I don't know what these companies are doing. And somebody said to me, why don't you consider real estate? And I'm like, I've always loved real estate. Like my dad used to shop real estate. So started studying real estate and, and, you know, maybe three weeks after studying it, I bought my first house, but a second house seven days later. And I'm like, shit, I'm going to be a real estate guy. Took the money I had, boom, dumped it into a couple of deals. Tenant moved out of one of my properties. My deal went negative. I'm like, uh-oh, I don't know what I'm doing. And then I studied again for two or three years.

36:02And then I knew what I had to do. I figured the formula out. And that was about$5 billion of real estate to go. So the whole time when you were building up this pile of money, you didn't go anywhere. 40%. I put off 40%. Literally had an account. This was for the fucking internal revenue service. Yeah. The tax people. And then the other 40%, I called it Grant Cardone's sacred account. I literally told the bank, put sacred account on it. So I'm not touching that money. Nobody's getting that money. So if my brother would have called me and wanted money, I'm sorry, bro, I'm broke. Yeah. because I hid this sacred account.

36:42I had to pay the IRS out of this account and then have this other account. And then one day I looked up, I had$1 ,190 ,000 in it. I'd been shopping real estate, found a deal that was 48 units. It was in Dista, California. I said, how much do I need to put down to buy that? And they said, it's$150 ,000. I said, good, here's$350 ,000. It was$2 million. dollars. I knew it because I'd studied so long. I knew I said, that's going to make me 2 million bucks, maybe 3 million. And I bought it, uh, 27, 37 months later, I made$3.1 million off that one deal. And I'm like, okay, I just made more money on one deal than I had made since I was 12 years old, eight years old.

37:31Yeah. You know, so I said, this is my path to create wealth. I didn't stop working. I just kept working because to me, these people that I was calling on were funding my real estate activity. So I bought 48 units. 30 days later, I bought 38 units. 60 days after that, I bought 92. By the end of that year, I had 500 units. In San Diego, California, 1995, dude, I mean, it was like, I'm going to get rich. Does that accumulation of more units come with more work though, more stress? Because you said you were working at the same time, but doesn't the management of all that - The real estate investing was not stressful at all.

38:12The real estate investing is the least stressful thing I've ever done in my life. Really? Yeah. It's knocking on the doors. It's driving to the client. It's the rejection and the disappointment and, hey man, I'll be there at three o 'clock. I'll be there. I remember I called on a guy in Phoenix, Arizona, total dick. He, and he hated my guts, but he agreed to the meeting. I knew he didn't like me and finally got the meeting with him. I'd been wanting this meeting for like three years. I'm like, Oh, I'm gonna get this guy. He's big. He's a big guy. I had a lot of money. Yeah. Grant, I'll see you at three o 'clock.

38:50Come on in. Okay. Three o 'clock. I'm there at three 15. He can't see me. Three 20. He's not three 30, four o 'clock, four 30, five o 'clock, six o 'clock. he walks out of his office at six o 'clock I waited three damn hours he's like Grant I'm sorry I can't see you today I'm like bruh fucking bruh like just just drag me you know and you know hurt bro that shit hurts you know now when I fly into Phoenix now he sees that big bird I'm like hey fuck you and he sees me too dude Yeah. Now, now he's like, God damn, man, what you've done is amazing. And I'm like, yeah, you're the motherfucker that didn't, you dragged me that day.

39:39But anyway, that, you know, that could hurt you, that could break you or that could make you. And so like those kinds of things, my whole life, I've learned to convert those things to like, that needs to be fuel, man. Not, not in a negative way. You know, it needs to be fueled. Like, okay. Like don't, don't make him, you know be don't give him too much power in that just like okay you're you're not big enough to get his full attention now it's not his fault yeah you know i've been there a few times as well of course everybody has bro you know rejection is rejection is way less painful than being ignored people always talk about rejection rejection is not the pain point it's being ignored and everybody's going to be ignored in the beginning.

40:25If you're a great actor or a ball player or whoever, dude, no matter who you are, you will be ignored. I mean, unless you've got some lucky kind of like nobody, nobody in the beginning, they're not going to hate you in the beginning that you're invisible to the whole world in the beginning. Yeah. Unless you're great looking and you're built like you, you know, and then everybody's like, Oh, well, what's he got going on? Right. But for most of us, you know, we're just going to be ignored. Yeah. and then once once you come out of being ignored then comes the criticism then they're going to make fun of you you're pretty good at dealing with criticism i've noticed thank you where's that come from have you just trained yourself to i've had it i've had it my whole life i got a big mouth i say whatever i want yeah but now it's more like a mass scale though with social media Yeah, yeah, yeah, yeah.

41:18Yeah, it is. I know how to convert negative energy, man. I think I heard Hormozy say that you don't necessarily want to be liked. You just want to be known. He said that about himself or he said it about me? You. Yeah, I don't really. Whether you like me or don't like me does not. It doesn't have an effect on me. So my wife, my wife wants to be liked. Mm-hmm. She wants the admiration. So what I tell her, I was like, baby, look, here's the deal. The moment you respond to the admiration, you're going to, and I tell my kids this too, you are now a fact of the criticism. So if you admire me, hey, thanks, man, I appreciate it.

42:04It really doesn't have an effect on me. Okay, yeah? It doesn't matter what you think of me. It matters what I think of me. Yeah. And so... if you don't like me, that doesn't really matter to me either. But I'm going to convert the negative one. The negative one has tremendous energy in it, tremendous amounts of energy. The people that hate me the most, I think it helped me the most. You know? What way? Because I remember all those. I remember the guy in Phoenix. I remember Rob Shamali. I remember Ralph. I remember Tom. Like all these people. I remember Terry that fired me. I remember all the people.

42:42I remember the principal in school that said I would, like, I'd never be anybody. Like, I use all that, boom, to like a nuclear reactor. You know, I just went through a thing. I remember the guy that CEO of T-Mobile that hated my guts. Like, bro, I convert all that shit. Like I take negative energy. Admiration is a positive thing. And hate is a inverse admiration. Okay. Hate is not the opposite of admiration. It's just a perverted admiration. Quick interruption, guys. Have you noticed how a lot of guests that I've been speaking to on this podcast have taken the leap and built something meaningful for themselves?

43:27They didn't just think about it or make excuses. they took a risk and they made it happen. I don't want to hear about why you can't do it and why your situation is different. It's exactly why I have created the digital playbook for you. This is a step-by-step guide to you building your online presence, your social media following, and ultimately monetizing that following so you can live a life of freedom, both financially and geographically. Yeah, I think it's difficult to try and go through life just constantly wanting to be liked. Dude, it's terrible. I think I went through a phase where I tried to do it.

43:59And if you actually try to create content and start these businesses and go through life with the goal of just being liked, you are not going to get far and you probably won't make much money. No, you won't. Because the likes, like on social media, people should not be looking for likes and comments and the algorithm. You're getting played by the algorithm. Oh, I figured the algorithm out. No, bro, you're getting worked by the algorithm. them. There's no figuring the algorithm out. The algorithm is this. Do they know you? If they don't know you, they cannot do business with you. It's impossible.

44:32Nobody can pull that hack off. If I don't know you, I can't trust you. If I've never heard of you, I can't do business with you. So first I got to get known. However you get known doesn't really matter. The question is, can you convert the known to some doing this? And clicking a like button, who would do that i'm like you got to really like some boom i'm gonna stop what i'm doing and hit like like most people just scanning through it right i don't you could agree with it and not hit the like button yeah you're definitely not going to comment okay unless you're low on the food chain no no offense i mean guys i do like you guys commenting everything please comment we love the comments you know comment comment comment right but But what you should do is you should comment with something that would get my attention out of the comments back onto you.

45:27Yeah. If you don't comment, I'm not going to see you. The highest part of the food chain, just the highest, highest of the food chain is never going to comment. They're never going to hit like. They're probably not even watching under their real name. Yeah. So we have, what, 16 million people follow us online, maybe 20 million. So 20 million followers. The top of my food chain is John Gray of Blackstone. He is nowhere following me. He's nowhere going to ever comment. He is watching as a voyeur, Barry Sternlich. I know Barry watches my shit, okay? He runs Starwood. The governor of the state of California.

46:13What's his name? Newsom, Gavin Newsom runs the biggest, the fifth largest economy on planet earth. I'm in the Beverly Hills Hilton sitting down at lunch. Gavin comes and sits next to me and says, man, that Instagram you got, you work, bro. You work. I can't even get away from you. Now he's not in my, I think he does follow me actually, but he's not going to stop and comment. He's the governor of the state. So all I'm saying to everybody is don't, don't think too much of the people that comment and like or don't like or whatever. Then there's the clickbaiters. The clickbaiters, you know, when people clickbait me, I'm not in the show.

46:54There's a picture of me in the show. My name's in the headline. I'm not in the show. You should know it's clickbait now, okay? Clickbait, particularly negative clickbait, never converts to a purchase. Yeah. So don't worry about these haters that have these clickbait channels. I got a bunch of them. I got like, there's eight or 10 people that clickbait my name on a daily basis. Nobody is going to remember what they said about me. They're going to remember two things, Grant Cardone. They're going to remember my name. All you guys are doing is making me famous because you're not going to stop me from whatever I'm going to do anyway.

47:34Because your audience, anybody that would hit Grant Cardone is a terrible father. anybody that would watch that shit how can you go from grant cardone is a terrible father to buying anything from anyone yeah it's just not the mindset you're not in a buyer's mindset you see what i'm saying yeah there's negative the people who just look they love it enjoying watching this negative type of content yeah they're not the type of people are going to be like improving themselves or their lives are just in this endless cycle of the audience can't the audience that's viewing is a spectator. Spectators don't buy.

48:12So if they were running some mics on steroids. There's a few of those videos out there. Sure. So mics on steroids. Johnny wants to watch mics on steroids. Johnny will not convert to a purchase. So the clickbaiter guy is looking for the likes and the comments because he thinks it's the algorithm. But the truth is, he's not converting any of that audience. So don't even worry about them and i don't try to block them or stop them either by the way it's great press yeah i just get more well known yeah is it is there been any comment which has stood out to you that has got your attention from somebody well they're they're they're you know in a in a good way oh in a good way yeah somebody said something negative about me no no someone's saying something positive under one of your posts i don't i don't i don't remember any of them do you i don't remember i have no attention on anything anybody's ever said about how good i am just the negative stuff huh just the negative stuff i'm just saying like like like thank you but like your opinion of me does not change the only person that i care about how i feel about me is me yeah i want my kids to love me but i can't make that happen i mean I need to like me.

49:31And what you think of me is like, whatever, dude. Like I'd love for everybody to like me. Yeah. But your stories like that, that girl at the event this past weekend. Yeah. Where she was like, you got me on the real estate track in the caloosh. Dude, most, probably half my audience by survey, by the way, little under half does not like me the first time they see me. We've done these surveys. First time I saw you, I didn't like you. Yeah. And then good. Don't like me. like the material, like the strategy. Okay. That guy that I studied when I was 25 years old, I, I, I didn't think about liking him, dude.

50:06I thought he was going to help me. Yeah. People don't like when people come across just telling them the harsh truths and the way things are in your, you know, you have, you have a particular approach of doing it, but you're not there to try and make people feel good. Like you're there to just tell them how it is. I found a way to do real estate. I'm telling you, uh, I bought two single family homes. It was a terrible investment. You shouldn't buy a single family home. Then everybody gets upset. Oh, why he's telling me not to buy a single family home. I'm just telling you what I believe. Like you don't have to take the advice.

50:41Yeah. And, and, and this other strategy really worked for me. Well, you can throw it away if you want to, you know? So, but, but I just know this people can change their mind. There's, there's a, there's a thing in sales. There's a concept that says there's, you never have a chance to make a first, never have a second chance to make a first impression. The suggestion is that if I don't like you in the beginning, I can never change that. I never agreed with that. Last impression is way more important than first impression. That gives me the freedom to make, to be me, make whatever impression I have.

51:15I don't like him. Good. You're going to see me again tomorrow, bro. I don't like him again the second time. I'm still going to show up. The way to build true trust is to keep showing up as yourself over and over and over again until the marketplace changes. And it's like the old saying, the Buddhist saying about the river beats the rock. Just be the rock, okay? Or be the river and keep flowing over the rock. The river is going to win because of the consistency and the flow. And it goes back to the trickery in sales, right? If you're trying to beat everything to everyone, you're going to be nothing.

51:53Yeah. I always admire the people who are just unapologetically themselves. Yeah. You know, even if I don't necessarily agree with everything they say, I, I like the fact that they're just speaking their opinion and they're not fake. Yeah. I'll hear this a lot of mostly fake. Yeah. Mostly people don't even know who they are. Yeah. You could just go touch them and they're going to fall off a balance because they're not sure who they are.

52:24What was I going to say? These people that don't like me in the beginning, it's like, okay, well, whatever. Okay, you don't like me. You're not going to buy from me. That's fine. Okay. If my audience is big enough, it shouldn't matter. Now, if I try to, oh, what do I need to do different? Who do I need to be? Man, you can never win this game. The last time I did that, I ended up being a drug addict, trying to make sure everybody liked Grant. Yeah. Tell me more about the 10X. Where did that start? What does it stand for? 10X happened in 2008. The economy crashed as a global contraction, worldwide recession, deep, long, ugly, terrible.

53:08I almost went broke in it. I tried to figure out what I did wrong. It was caused by a mortgage crisis in America. And we had, at that time, I had, I don't know, 500 apartments. Right before the collapse, I sold 500 and reduced it down to 260 units in San Diego. So I had actually gotten away from most of the problems. But my two businesses that I had got cut in half. You couldn't sell the real estate, couldn't buy real estate, Couldn't get a mortgage on real estate. My hands were tied. I'm like incapacitated for almost 36 months and almost went broke. And so I tried to figure out what I did wrong.

53:52This goes back to my drug days. How did I get in this shit? Got to admit you got a problem. And you got to admit that you created the problem. You can't blame the problem on mommy, daddy, the drug dealer or whoever. I'm like, what did I do wrong? And I sat at my desk for probably three hours, just write down all the things I did wrong. And it was really difficult. It was a very difficult task to do in the beginning. But then I'm hearing in the background on TV, you're probably too young to remember this, but I'm hearing in the background, too big to fail, too big to fail, too big to fail, too big to fail, 2012, too big to fail.

54:26And I was like, I'm too small to make it. I can't make it this small. How big would I have to be? And I wrote down 10X. You'd have to be 10 times bigger. I had, at that time, I had$50 million worth of debt. I'm like, if I had$500 million of debt, would anything be different? And I'm like, everything would be. The bank would be helping me. Okay. And I went and ran into see my wife. I was newly married at the time, had a baby on the way. I said, I know what I did wrong. And she's like, what'd you do wrong? I said, we didn't go big enough. She's like, what's going to happen next? I said, I'm going to get 10 times bigger.

55:07We're going to get it 10 times the audience, 10 times the verticals. We're going to have 10 industries, not one. I served one industry. Basically, I served one master. Same time, social media is coming out. Now, I got to get 10 times bigger. How? Boom, there it is, bro. YouTube, Facebook. That's all was around at the time. I was 52 years old. You're 52 years old, bro. You didn't grow up with a phone and the internet. So it's all odd shit to you. And, um, I started that day. I created a Facebook page and a YouTube page. And that was, you know, 20 million followers ago was, we were doing about two or three million bucks a year.

55:51Barely. Like. Is it one of those things you figured out for yourself or did you get a team? No, we definitely figured it out ourself. Yeah. We went from making a couple million bucks a year, but barely like, and I'm on the road every day to make it like it's a painful i'm pulling teeth every day to this last year we did like 750 million dollars could crack a billion dollars this year and this is primarily privately held huh where's it where's it coming from this is from the different she comes from our education company it comes from our health company 10x health system from cardone ventures from Cardone University, our event business, our business summits, the real estate.

56:37The real estate, I mean, the real estate, there's$5 billion worth of real estate. I have 15 ,000 units now. I had 200 units 12 years ago, bro. I had 200 units. That's 75X. And we've raised$1.6 billion over the internet. We've sold$1.2 billion over the internet. and um you know we had three four employees we have probably 1500 now yeah we had one location in a house that was 300 square feet we own this building the building next door a building in scottsdale like it the point i'm making right now is it can change really fast but you got to think that's the 10x concept the 10x concept you just got to think bigger you got to think bigger you to do bigger and you got to go wider.

57:28You got to go this way. And then you need to build an audience. The most important thing is not handling one person. It's building an audience so big that you could mishandle one person and still have something fall off the tree. What are you, uh, what are you doing for your - It doesn't work as well with women though. I just want you to, I don't want you to leave here in 10X. I need 10 girlfriends. Yeah, probably a bad idea. yeah you could end up with a like a herpes or something um with the 10x health uh obviously you've had a bit of controversy with uh gary yeah it was good that i saw the episode where you kind of got back together and discussed it yeah yeah yeah everything's all good now everything's great man yeah yeah you know everybody understands now you know do not pick a fight with a guy that won't quit fighting it's a bad idea dude yeah You know, everybody watching, like, you guys got to know when you, you got to know who you're fighting.

58:32Like, don't, don't get in fights with people that want to finish fights. If you can't finish the fight, don't start the fight. And just because you're a better fighter doesn't mean you should be in that fight. Because I remember there was this kid in high school. I grew up in Louisiana. This kid, I forget his name now, but he was not the best fighter. but nobody fucked with this guy so he wouldn't give up because when he when you when you hit when you knocked him down it didn't matter how hard you knocked him down he's getting up and he's gonna fuck you up and you're gonna beat him anyway you're gonna you're probably gonna beat the guy three weeks in a row he went out there nobody after three weeks everybody's like leave him alone so i really learned that you don't have to be the best fighter but you need to be the guy that everybody's like don't get in a fight with that guy bro leave him alone i've been in five lawsuits in my life three audits with the irs um yeah i want them all so basically don't fuck with grant cardo i want them all dude one the most recent one one one one one with a ceo of a fortune 10 company, T-Mobile,$140 billion company.

59:51And now I only fight people that I can beat. And I only fight people that when I win, it's worth it for people to see. Because some people you can go fight, some of these clickbait punks, giving them attention would be the wrong thing for me to do. yeah you don't want to even get like i don't even use their names no no you're above that yeah erin boy grinko janelle these are fake names right you know wannabes who would you not want to get in a fight with i would not want to get in a fight with elon uh elon yeah i would not want to get in a fight with donald trump why elon because he's smart or he's got lots of money number number Number one is Elon probably one, one is the money.

1:00:43Number two is, is when, when he gets a chip on his shoulder, he will crack you. Yeah. Donald Trump. Yeah. Wrong guy. Well, yeah. You don't want to be on the backside of the president. No, no, not that. This guy will fight to the end. Okay. He, he, before he was elected the first time he had 3 ,700 lawsuits against him. Yeah. He's like, fuck it. Let's go. No problem. I have no problem with it. Yeah. Yeah. You can love him or hate him, but you have to respect the fact that he just keeps going. He's a Teflon man. Like, he has 47 convictions and becomes president of the United States. Yeah. Like, some people you just need to leave alone.

1:01:25Yeah. So, would I want to fight anybody, any of those guys in the desert that are running Dubai or? No. Yeah. You probably want to leave those people alone. So, sometimes you just got to know when to hold them. know when to fold them. But some people don't know that. Like I am a terrible person to fight. I'm a great, I'm an average friend. An average friend. Yeah, I'm not really a friendly person. Okay. I'm a transactional person. I want transactions. Hermose will tell you this. I want to do a transaction and then if we become friends as a result, cool. But I'm not going to become a friend and then do a transaction.

1:02:04Okay. I want to do a transaction and then Thank you. so you just got to know who you're dealing with right like people come to me out hey well let's have coffee Yeah. No, I already had coffee. Let's do a deal and have some coffee as we do the deal, right? Yeah. It's a kind of a reverse thing. Yeah. Your time is valuable, so you can't - I like to do deals. Like, I'm just a deal guy. Yeah. I'm a hunter, a killer. What deal? So the problem with a hunter and a killer, like I had dinner, I had lunch two weeks ago with a guy from Blackstone. He was eight years in Navy SEAL, and he's been eight or nine years in real estate acquisitions for Blackstone.

1:02:48I sat down with this guy, and literally within 60 seconds, I had already sized him up exactly who he was. I could trust this guy. I even told him that. I said, bro, I love you. I could trust you. He's like, why? I said, because you're a killer. You're a transactional guy. Am I right or wrong? He's like, oh yeah, 100%, bro. Pupils dilating, and looking for something to kill. I said, would you rather have a relationship or transaction? I'm a transactional guy, Grant. I get paid on transactions. I do transactions. I think transactions. He's a killer. So I know what I'm dealing with. I said, would you rather deal with a transactional person or a relationship person?

1:03:24He's like, always a transactional guy because I can trust them. I know what they want. The relationship guy, I'm not sure what they want. and and and it takes longer to get something done with that guy so i'm not saying one's better than the other i you just got to know who you are and if you're the relationship person you need a trend yeah if you're a relationship person you need a transaction person on your team jared's a relationship guy ryan secco's a relationship guy me i just want to the point yeah can we kill something can everybody benefit from the kill because you don't want to kill something once and somebody got slaughtered because they're going to go tell the marketplace.

1:04:04It needs to be a mutual agreement, mutual victory kill. You say you're pretty good at reading people and trusting people, knowing who to trust and not to trust. Yeah. Yeah. Well, I can trust a guy. I can trust a guy that wants to do a transaction because I can measure the transaction. Was it good for him? Was it good for me? did he make money did i make money because if we all won yeah we're good yeah but when you get into a slot fest when you get into a deal and they start changing everything like the recent thing was that like there was no satisfying the appetite yeah you know it's like the girl that wants a hug and i need another one i know you've been with this chick i need another one you can't leave me stay i need some more i need someone like it's in it's an empty vessel yeah and she's gonna suck life out of you what was her name i'm not gonna be naming her name publicly but you got at least one you got at least one yeah you know sex is great yeah yes uh what what deals excite you the most now oh man we got so many exciting things going on like this morning i was on uh tv on Fox Business and they asked me, somebody must have leaked it out to them that we're looking at a company right now to add to 10X Health System, which we are.

1:05:37I can't speak in detail about it, but it's 23andMe. It was a$6 billion company and they're in bankruptcy right now. So that's cool. We have our real estate fund, Cardone Capital. We've just started our fourth fund. we have almost 50 deals, but the last four had been real estate and Bitcoin. All four of this, all the first three were oversubscribed in a very short period of time. This one will be too. We're going to do 14 of those this year. And then we're going to probably go public toward the end of the year or next year. I'm super, super excited about that. It could literally change the game for real estate, real estate, REITs.

1:06:17It could change the game for REITs, our investor base that's involved could have a massive, massive payday. It would change my life. It would change Jared's life for sure. So that's super exciting. That's something I've always wanted to do is go public. Yeah. Change your life away because you will have even more money. Well, I mean, you said that like it's bad. It's not bad. Yeah. But you said it like it's bad. No, no, I said like - Why do you need to build more muscle? Yeah. See? Because if I don't build more muscle, I'm going to end up with less muscle. Yeah. There's no way not to build more muscle.

1:06:57You either build more or you lose more. Yeah. You're not keeping it where it's at. Yeah. So, I mean, I just want to grow, man. Yeah. I want to grow. Now, the money thing is cool, but because I can measure it, and the more money - Like if I get 10X where I'm at right now, we're about$5 billion of real estate. if I go to 50 billion, I can't spend all that money. So who's going to benefit? A bunch of people are going to benefit. If it's a good product, if it's a good service, if I really believe in it, I would scale it and grow it, not stop it because it's either going to go up or it's going to go down.

1:07:30It's not going to stay this. There's no such thing as this. Gravity will pull it down. Inflation, taxes, governments, stupidity, blah, blah, blah. It's going to go down. So you When Gary had it, how many customers did he have? $200 ,000 a month. He says he was making a million a month. He was making like 200 grand. He was making like 2 million a year, not a million a month. Yeah. And I didn't correct him in the video, but I'm like, bro, come on. There's a little bit, you know. But some people don't know Matt, too. That's why their companies know. They don't understand Matt. They think 200 grand is a million dollars.

1:08:08So we took that company from 200 grand a month to... I'm not sure. 36 months. In 36 months. Under 30 million. So 200 ,000 a month to 17 million a month. Wow. It's freaking crazy. Yeah. Went from a handful of nurses to multiple locations, 155 ,000 customers, and had all this noise and counterintentions and la la la. Yeah. But anyway, it is what it is, man. I mean, when you're in business, you're going to have problems and you're going to have successes and, you know, it's all part of the game. You're always going to have problems, right? People. At least you have the chance to choose some of the problems you're going to have.

1:08:53Yeah. Yeah. I want more problems. Yeah. So that's the kind of stuff excites me, you know? What are you doing for your own, like, health, wellness, fitness? Because you're looking good. Yeah, thank you. Lots of energy. Yeah. You nearly, what, are you 67? I'm 67. yeah yeah uh share share the secrets 10x health system bro i i i have precision you have the vitamins i have we do a precision test these are my vitamins okay comes in a bag like this yeah okay this was made for me specifically for me, based on genetics, you would not get the same package. Yeah. And so we do a genetic test. There's two tests.

1:09:41There's one that's 600 bucks. And there's one that's 1 ,500. If you can afford the 1 ,500, do it. Because what happens is it comes with a book about this big. It tells you what to eat, what not to eat, what's good for you, what's not good for you. Like I've gone to a nutritionalist, bro, you got to get off coffee. My whole life, you have to get off coffee. because of your genetics your caffeine no they didn't know anything they're just guessing shit yeah they didn't do a genetic test they didn't do a blood test a hair test nothing so they don't know they're just like coffee's bad for everyone you shouldn't be on caffeine you are over stimulating your thyroid and your uh what's that glance your adrenals you're blowing your adrenals out i've been told that since i was 26 years old you're gonna burn out at this rate you'll never make it I've been operating like this since I was 40, uh, for 44 years at this level, maybe more activated today than I was 25 years ago.

1:10:40So it's going up, not down. And I do this genetic test. One time, you do it one time in your life. Guess what? Caffeine is good for me. Like I could drink caffeine and go to sleep. I could have two shots, three shots, four shots. It doesn't even matter. Expresso straight up 10 o 'clock at night, lay down and bang. I wish I could do that. I can't do that. So this genetic test basically tells you what you can consume based on your genetic breaks, any problems that you might be having genetically. And then we then provide a precision supplement specifically for your genetic code. Does that formula stay the same?

1:11:22or it can change over time okay your genetics aren't going to change over time but you can as you improve we'll start supplementing that that precision yeah blood work later yeah yeah yeah okay good so it's dialed number one 10x health number two i do red light there i do red light therapy every day love cold water um i need i need to be more consistent with my cold plunges not not not i don't need to do it every day i mean i hear a lot of these guys including gary talk about every day day in a white every day i'm like yeah you could be destroying some muscle doing that too yeah i i limit it how often i do it yeah the sauna you can go crazy with totally i totally agree i love dry steam um what about training training i train the biceps uh yeah what are you talking about dude okay and by the way i haven't hit these in a week look at the drop right there no no i had no i have no bands okay my legs are in good shape i used to never work legs yeah i've had some injury i have an injury on this knee right now so it's been a little problematic how to get in uh but you like that not dude not bad for 60 seconds right it's good um and i haven't worked out in a while i could probably do 15 pull-ups probably more than you.

1:12:44I don't think you can do 15. 15 pull-ups. We're talking wide? No, 15 pull-ups. Yeah, I can't. The first set, I can. The second set, I will do 15. Yeah, yeah. So, well, you weigh more than I do, so. But that's one thing is a 10XL system has really, really helped me. I do methylene blue daily. Oh, yeah, yeah. Yeah. And then hit it with the red light because the red light on methylene blue after 30 minutes is like 600x um eating good yeah you know drinking huh i'm eating big i smoke cigars i drink wine every once in a while when we're celebrating something i don't drink hard alcohol much jared drinks tequila i never overeat i'm not an overeater that's a skill that's one of the main reasons why so many people are fat.

1:13:35They can't. Some people can't. Yeah. Yeah. Some people just don't have the propensity to overeat and some people do. Yeah. I do. It takes a lot of discipline to be like, okay, you got to stop now. Yeah. But like, you know, the, the, my weakness is chocolates, chocolates and candies. And I get bored at night somewhere between eight 30 and 10 o 'clock at night. It's always after eight o 'clock. I'm banging bro. Like, you know, I'm not even hungry. Yeah. So I got to break that. But the second thing I would say about my health is the thing that anybody can do and it costs nothing that nobody wants to do is work.

1:14:09Fucking work, bro. Work is the greatest. Nobody ever talks about the value of work, purpose, intention, goals, targets. That, that is a food to me. Yeah. You know, and I think that's what God gave all of us to buy. Like, Hey, you can work. You don't have to get paid for it. You could sweep. You don't have to, nobody has to hire you. You can work like, and I'm a worker. Like I see, I have dishes in my sink. I don't have somebody else clean them. I'm like, I'm gonna clean them and I'm gonna make my bed. You know, I saw something the other day that says, if you don't make your bed, no, if you make your bed, you have a 60 X better chance of being wealthy.

1:14:52Yeah. I'm like, I can make my bed. Should have made it the same day. I'm like, I'm making my bed. I got a chance now. So, and it makes me feel good, dude. Yeah. It makes me feel good when I clean stuff up and when I pick stuff up and I don't leave the shoes right there. I tell my kids, like, those are your shoes, man. Pick them up. What's the big deal? No big deal, bro. Pick them up. It's not a big deal. Pick them up. You know, it's going to make you feel good. Okay, shit, I'll pick them up. And everybody feels good when they pick stuff up. My dad, you know, the last time I did anything significant with my dad, I was about nine years old.

1:15:27And I remember being in the yard with him. We had this big yard that he had just bought one year before he would die. It was his tree mouse. And we were in the backyard and he was picking up pecans, branches, leaves, and putting them in a bag. And I'm watching him like, dude, he's so coordinated. I'm nine years old. My body's small, a little skinny dude. I don't know whether to pick up the bag first. You know how clumsy you were? Do I pick up the stick first? The stick was too big. All the sticks look the same to me. Where do I get the pecan? Oh, I need the pecan saved over here. The leaves are dirty.

1:16:07I don't want to touch them. But my dad was like, you know, I'm like, oh man, work. You got to learn how to work. And, you know, unfortunately, schools don't teach people how to work. They teach people, kids how to remember stuff. Yeah. And I think work is one of the most underrated health benefits in the world. Yeah. Imagine if you just retired now and just stopped working. I'd fucking die. Yeah. I'd be so miserable. Yeah. Because my dad is supposed to be retiring this summer. And I always ask him, what are you going to do? Yeah. Because he likes to work. He loves to work. He's an insurance broker.

1:16:46He's going to be miserable. Yeah. so i was thinking like how are you gonna adjust to this he's gonna have to do something to keep he's gonna be miserable he's gonna go into depression he's gonna go into a loss of purpose he's gonna start feeling like you know who knows yeah you can you can see all these super successful people they worked their whole life retired next thing you know they're a drug addict or an alcoholic or all these other problems start popping up because they weren't on it yeah and that's why the gym's apart because i can measure that did i go in did i work out did it hurt do i feel it i've never ever regretted a workout same apart from maybe one where i injured myself yeah oh there you go yeah what's your approach to uh educating your kids and education in general we homeschool our kids they are who's who's the 15th brina and scarlet i've seen her speak on stage yeah very impressive both of them both of them are just unbelievable what what the uh the values that you're teaching them and how are you approaching education with them yeah i mean we've done a great job my kids probably the thing i'm most proud of is is how they're turning out but we took them out of the schools when they were six and said uh they were already having problems there, coming home unhappy.

1:18:08So-and-so said this. They didn't treat me. I'm like, dude, let's just pull out of this. I don't know who these people are. So we started homeschooling. They travel with us everywhere. They're on payroll now. They have contracts. They have work contracts. They've been working since they were six. Sabrina got, yesterday, she earned$7 ,000 in passive income from her investments. That's so impressive. They want to buy something. I need nails. Good. You got your own money now. So they work for us. We put them on payroll. Here's$35 ,000 a year. There's a contract. Sign the contract. They're looking at the contract.

1:18:49Oh, my God, man. You are the kids six years old. I got to do that. I got to do that. Scarlett's like, I don't know if I want to sign this. She's freaking out. I don't know if I want to sign this because they know you sign that. You're going to be held to that. So they sign it. They agree to it. And then I give them 35 ,000 bucks. They get to see the 35 ,000. And then I take the 35 and put it in Cardone Capital. So they become investors. And the Cardone Capital pays them in the beginning was like 200 bucks a month. They want money. They have$200 a month. So I don't buy their stuff. They buy their stuff and it makes them feel better about themselves.

1:19:28Papa, I want to get my nails done. Okay. How much is that? 80 bucks. You got your own money. I don't pay for your own shit. May as well get used to it at six because you're going to be doing it until you're 60 or 70 or 80. So, um, that's interesting. Cause I know a lot of guys who they have kids, some of them like the idea of, okay, if I have a daughter, I'm just going to spoil my daughter. I give them everything they want. If they have a son, they'll be like, okay, no, I'm going to make my son work for it. I'm going to give them a bit of, you know, a hard time, but you've kind of had a different approach, but it seems to be, It's working good, dude.

1:20:06It's working good. I'll be taking notes when I have kids. Yeah. Yeah. Yeah. Both my kids did a communication course that was from the Church of Scientology. They did that probably when they were seven years old. Those kids can communicate with anyone about anything, any topic, anywhere. We can drop them on a stage and say, hey, tomorrow you're going to be on stage. Write your speech. That one course, I think the course was like$35. Yeah. And it's a course on how to be present, how to communicate, how to deliver a communication, how to receive a communication, how to duplicate whether it was communicated.

1:20:46Was it received by the other person? Did they get what you said? And like how to have a conversation. And it's weird how that's not taught in school. Dude, that's crazy. Like that's probably the number one skill that you need in life. Mac daddy. Yeah. How could you have an astronaut tell you, like my kids could literally listen to an astronaut or a baseball player or a real estate investment. They can listen. They don't have to understand everything, but they can duplicate and be present. And that's how you actually learn something. And they know how to ask questions. So we gave them a couple of days to get ready for this last event we did.

1:21:23They decided on their topic. They decided on how the speech was going to go down. They practice it themselves. I didn't do it with them. They did. It's on a teleprompter. And they had to walk into a room of how many people were at that last event? 8 ,000. 8 ,000 people in a room. 150 ,000 people online. And both of them nailed these presentations. Now I'm a proud father. But even if I wasn't and I was watching these kids, I'd be like, God damn, how'd they learn how to do that? That's what I was like. So Sabrina's in front of 8 ,000 people. She goes out. She does her opener and says, I love you guys.

1:22:04I love being here with you. This is going to be our last growth conference, and I'm sad about it. And we love you guys and love this event so much. And some guy in the audience, 8 ,000 people, says, I love you too, Sabrina. Will you marry me? He's 50 years old. Sabrina's like, inappropriate. 15 years old, bro. She handled that so well. you know so anyway i agree with you the most important skill you'll ever teach your kids to me is communication and the value of work what type of a guy would you want them to marry when they're older what type of guy oh man

1:22:53i don't know they won't want to be picking a fight with you Yeah, I don't know. I mean, you know, I don't know. It's a hard thing for me to think with. Yeah. You know, because, you know, I mean, let's face it, a lot of people have problems today. Mm-hmm. You know, hopefully the kid's not on drugs, any drug, including the prescription drugs. Hopefully he hadn't bought into any of the labeling, the ADD and ADHD and all the ODD and all the bullshit they make up in order to medicate these kids. It'd be nice if he had money because money to me represents that he worked and he was disciplined and he didn't underestimate his ability.

1:23:35See, that's the thing about the money thing. The money thing is not about the money. It's like you looked at me earlier like when's enough, enough kind of a nothing. But it's like, hey, did I properly, correctly evaluate what I need in order to take care and extend the quality of my life? Yeah. And most people don't. Let's face it. Like 90, 95 % of population earth in 189 countries has miscalculated how much work they need to do in order to get enough money in order to take care of their life and the people around them that they love. And I'm not saying money makes you happy, but certainly if this kid can't put money together, this punk.

1:24:15Yeah. Maybe he's lacking some skills. Yeah. Maybe he can't provide, he can't protect. Why did she pick him? Yeah. Did he pick her because he thinks she's got money? You know, because daddy's rich.

1:24:31Anyway, I don't know, man. It's a hard thing. Relationships are rough. They're a tough thing. Yeah. How have you managed to keep it strong and solid with your partner? You know, ebbs and flows and growing and communicating and trying to stay on the same page. Staying on the same page is hard because she might have a different interest at some part of her life. When we were having babies, bro, everybody knows what the game is. The game is take care of the baby. Like both husband and wife know, oh, got to take care of the baby. Got to take care of the baby. So then as the kids start, okay, they're going to be leaving.

1:25:10Then her interest change, my interest change. you know it's it's it's a it's a bizarre kind of flow of partnership right it's like a partner in a business though yeah like my you know i had a partner years ago um that he was super hungry in the beginning for what 10 or 12 years then something happened and he wasn't hungry anymore and I was hungrier. And so now, uh, now I'm in a partnership. We were mutually hungry. And now for whatever reason, his appetite, you know, diminished and my, my, my became bigger. So you got two guys that have, I just want to keep killing stuff. And he's like, man, I'm good.

1:25:55How do you resolve that one? Uh, we just kind of let that thing happen and let him do what he wants to do with the business. I stay out of it. It's still there, but it's just on life support. It's weird though, because when you partner up with somebody 10 years, 20 years later, they could be a completely different person. Totally. But you have no idea. No contract will resolve that, by the way. There's no legal contract. There's no fix. There's nothing you're going to write in the contract to predict that. What do we do if that happens there is no what do you do you know what you do you go i'll create the situation in another environment that that company used to be a fire hose for me it was a fire hose of revenue and opportunity so rather than it was massive dude right so rather than me trying to make it a fire hose when it became a garden hose i just went started other fire hose yeah and i didn't They don't compete with him either, by the way.

1:26:58I didn't go like, okay, I'm going to prove him wrong, and I'm going to get a competitive company. And we didn't fight. We didn't argue about it. It just wasn't created other things in other spaces. That's that 10X mentality. Like I had one hose. I'm going to go get 10 hoses, 10 partnerships. So I got 10 drips. Yeah. Because all these drips are going to fail. Everything you go into is going to end. There's going to come a time in your life where you're like, okay, I can't do the bodybuilding. Yeah, I'm already thinking about that. Yeah. So where do I go? What vehicle now gets me that I could still be passionate about and it would fund the future?

1:27:38Yeah. What do you want to be known for? What do I want to be known for? I mean, I think I'm going to be known for helping a lot of people. You know, I've helped millions of people. So, um, I think, I think I was at a Horatio Alger award and then I heard somebody say they had gotten that, the Horatio award for basically it's an award for going from nothing to, to, to, to, to being very successful and then helping a lot of people. And there's also a Norman Vincent Peale award. And there was some other award, but another group does something similar. I'm like, I wonder if one day they're going to do the Grant Cardone award.

1:28:18you know for for for a company you know for kind of a rags to riches story but you know you know i'll be not hopefully people will remember me for for helping a lot of people uh people i don't even know by the way you know my my dream is that somebody in 40 years sees the kids and says i knew your dad man he helped me a lot that'd be super cool to me yeah uh or maybe you meet sabrina in 20 or 30 years and you tell her about this interview today That's super cool, wealthy. That's a wealth moment for me. The other thing is, I would love to be known for changing the financial system. This is one of the things we're trying to do right now.

1:29:04So there's a bunch of stuff that I think is very unfair. So if I could have some kind of influence on that, maybe there's the Grant Cardone law that makes accredited and non-accredited investors treated identical. There should be no separation. So that kind of stuff I hope I'm known for. I'd like to end up with a bank at the end of this. The bank, there are companies transition into more of a financial instrument than just an educational arm or an entertainment arm. Definitely don't want to be an influencer. Yeah. So we're grooving out of that already. Yeah. So like we just ended our event business.

1:29:45We did these massive events. Yeah, I've seen them. Yeah. So those are over. So look, to transition to any new thing, you have to give up some old thing. Yeah, that's true. Always. Was it hard to stop that? No, it wasn't that hard. No. Okay. I mean, you know, once you know how to stop anything, you can stop anything. Yeah. So stopping drugs was hard. It's probably one of the hardest things you have to stop. Yeah. And the bad relationships. Yeah. You know, the compulsive relationships. Saying no to that stuff, it's hard. Yeah, because it feels good even though it's not good. The friendships that are no good.

1:30:20Mm-hmm. You know, no, I'm not doing that anymore. You know, any of these bad habits, like if you cut one bad habit off, you can cut them all. Yeah. And that's a gift, man. They'll say, no, I'm not doing that anymore. I'm done with that. Yeah. Particularly those relationships. The relationships, oh, gotcha. Yeah. Being around bad people, man. Yeah. Nice. I appreciate your time today. Yeah. Thank you. It's been a really good conversation. Yeah. Appreciate you, man. Appreciate everything you're doing. Where can people find you? Find me right here. Yeah. Grant Cardone. You go Grant Cardone anywhere, you're going to find me.

1:30:59You will not have a problem. Just Google my name, Grant Cardone, and any other word. Like literally plug in a third word, and I promise you, You'll be able to find me. Nice one. Thank you, man. Thank you.