E136 - Are Young Men Locking Themselves Into Lives They'll Regret? | Rob The Bank

0:00This is the first time I've talked about it. You imagine being with someone for 15 years and then waking up one day and you find out they were maybe planning to kill you. Took$5 ,000, turned it into a$30 million company. Before he was featured in Forbes, he was just a college basketball player with$5 ,000 and a dream. Rob Oliver, aka Mr. Rob the Bank. You get energy from doing things you like. It doesn't drain you. The stuff that drains you is the stuff you hate. Clocking into a shitty job, a shitty relationship. Once you start looking at that in like a very matter of fact way, you realize how much you're leaving on the table in life.

0:27The monetization behind the art is a timeless question in a capitalist system. Because if you boil down economics and life, half of the thing is guys' desire to fucking reproduce and be around pretty girls. Social media is the blessing and the curse where we have the ability to turn that into like a real thing, a real business, but it all comes down to like the packaging. You're doing the content, you're obviously managing the businesses, but then you're also pursuing this passion of becoming a DJ, producer. From all of that, what's your biggest takeaway? So honestly, like one of the biggest takeaways actually...

0:58Just a quick one, guys. We have an offer running on the Thirst app right now. And for those who don't know, this is an app which I built to give you everything that you could possibly need in order to get yourself in shape. So this is everything which I've learned over the past 18 years of training, speaking to all of the experts and coaching thousands of clients. Since the launch of the app, we've helped over 100 ,000 people to get one step closer to achieving their goals. So those people no longer were wasting time in the gym trying to figure out what exercises they should be doing, how many reps, how many sets, when they should rest, what meal plan they should be following that's going to be best suited for them.

1:34No more of that. You can get access to over hundreds of programs to help you build strength, power, and size, along with meal plans to help you build muscle, lose fat, and optimize your health and well-being, whilst also allowing you to have some degree of flexibility in your life. So now's the time to get in shape. Make it easier for yourself with a system that actually works with minimal input and the absolute maximum output. let's get into the video what's up guys and welcome back to first things thirst we are in miami and with rob the bank part two mike thurston we are so back you're on my turf yes yes it was two years ago we last link up i think even yeah maybe about two and a half april yeah yeah the time has been flying my life has changed so much since that podcast and and thank you you were one of the first people like that was my early social media career or whatever you want to call it i I don't know if I should say thank you because it's like spiraled up, down, sideways.

2:30But it was definitely the jump off. Yeah, it was always going to happen, I think. For real. That block went down very well. Yeah. No, it was to this day. You've been one of the – you're a guy who's been around the world in a good way. And I think, you know, you have a lot of great perspective and it's fun to talk. So looking forward to it. Nice, man. It's our duty for these, like, young kids. You're in Miami. You see it, right? Oh, yeah. Like, they need guidance. They need structure. and that's a yeah there's a lot of uh questionable role models and characters that these people are looking up to so i feel like i have a duty you feel like you've obviously got a duty as well get them on the right path absolutely people are easily straight on the wrong one absolutely yeah i feel like you've seen some things in miami already you've been here like a week or two what jumps out talk to me no it's just the like the characters you see in the gym the i don't know like the energy in some places is a it's a very sort of flashy materialistic vibe i mean obviously i see that in dubai as well but i don't know miami just seems a little bit different in good ways and bad ways though like if i wasn't living in dubai i could see myself living here it has everything here that i would want yeah yeah but it also has a it's wild though aggressive well it doesn't feel like a real place and i think that capital like captures a lot of the the world sometimes like uh i hate it here you know i i hate it here like i think it's important for where i'm at with what i'm trying to do and how i'm trying to create but there's no real there's no real business in miami it is all money laundering only fans girls and like scammers like that that is the like i grew up in seattle yeah you know and i kind of i get associated with miami a lot because i'm here but i'm between here and puerto rico yeah and when you're here like i've been a builder my entire life of built companies like we've talked about that nobody does that here like actually it's who is playing the status game at the highest level and at the very top of that you run into like you know a russian oligarch who's parking his money and like you're probably like dubai right yeah yeah but but there's nothing uh real from like a building perspective in miami you go up to you go up to you know bokeh west palm you start to get that new york money where it's still probably money laundering but like legal like that sort of thing um which you think some of these people who have a lot of money here have made it elsewhere but they've just kind of you come to spend it here yeah you come to have a good the city is optimized for that you know the the clubs are 24 7 the women are quite literally for sale everywhere you go like not not directly but it's like you know i'm sure the chanel store here does record numbers and i don't think anyone speaks on that directly enough like the the young kids coming up get hooked on they see a breath scales move to miami get his aventador and then all of a sudden like that's the dream they see in their head i have to come to miami and build yeah and and 99 out of 100 kids who come here get lost right they get they they get stuck on this treadmill of like trying to impress and and it leads to like an empty life and so i don't really know what to do with that like i said like i'm i'm making moves in music there's a lot of things i'm trying to do where miami's the center of it yeah but i truly do hate it here on so many levels did you buy a place here no okay so you just i rent a place and yeah yeah and i wouldn't buy a place here like even you want to i wouldn't no i wouldn't even the whole like it's like way more it makes sense they push you to rent like the the numbers on yeah okay damn um so you're you'll spend most of your time in if you're not in miami's puerto rico or you're just traveling around a lot of travel in puerto rico yeah i've been here a lot like don't get me wrong i've been here a lot i just can't say but that's made me like it less yeah okay what are you focusing on now then because you said you changed a lot over the past two years i'm very all in on the huh brand new rob yeah i'm very all in on the music side of things i i've like grown in social media and i've seen it like hit kind of a ceiling of like i guess what would you consider my content like very self-improvement like yeah from what i've seen which has been interesting which i've admired personally the whole transition into music not only djing but producing yeah that's cool as fuck because i can see like how much you love it like you really do love it and i like house music as well so i appreciate it and then on top of that you found out this like really cool formula of making these short form videos very well produced but with a very strong message you deliver it very well thank you and i mean that's clearly worked wonders for like engagement and growth and branding yeah yeah i think we're moving into an era where it's important to be able to say you can do multiple things you can do like whatever you can create a life that that is robust right we're kind of forced to like that's one thing that killed me when i was first starting content wise i might have talked about it with you two years ago but it's like i hate being in this business box like yeah like i've built a business i understand it was tiktok shop was like the thing like i understand this well but like i'm a person you know what i mean i have other interests i've had different walks of life and so social media is the blessing and the curse where we have the ability to turn that into like a real thing a real business but it all comes down like the packaging and like what you're doing and this is one thing i know i told you back then and it's remained true you're you're the same you're not you might have started in fitness and done this but you have this intellectual side you're building the podcast every single vlog you do is a is art yeah right and i know you feel that like you're not just thrown out of a vlog and that's how i view everything too and for the kids like looking at me i think it's important that you can just do things you can just go you can just do it like like um you get ridiculed for all the time you wouldn't believe how much like music in particular is the most political like strange industry and so i get all sorts of like to like for you on the outside like this is cool he's going for it to like the dj who's like trying to climb the ladder who's like this deep artist just automatically hates me yeah it's for everything i am and it's like man if he has a contact at this label then they'll never talk to me and it's like it's been strange but one thing is crazy it's like i'm watching it i'm like how are you you seem to be like doing a lot of things at the same time like you're doing the content you're obviously managing the businesses but then you're also pursuing this passion of becoming a dj producer which for a lot of people who are doing that like any dj or producer out there is doing that full time yeah you're doing like all these different things as well so it's and and that's where i think like i said life maxing way back then right like we want to be uh you get energy from doing things you like it doesn't it doesn't drain you the stuff that drains you is the stuff you hate yeah the stuff that drains you is clocking into a shitty job the stuff that drains you is a shitty relationship and so when you're pursuing things that you said you see the music lights me on fire like that activates me i get upset when i get pulled from it i get upset so it's really become a um kind of like self developed like system where it's like okay this isn't adding to my life it has to go and it's kind of then you take a step back you don't realize how many people are bogged down by things they absolutely hate like relationships being a huge one right like like that just becomes like a whatever but then you know jobs expectations for other people like people do things for other people a lot that make no sense for them and it's it's like once you start looking at that in like a very matter of fact way you realize how much you're leaving on the table in life yeah well you know you said about the music industry or the dj industry weird like and political like how in what way it's the most cliquish um like cool kids club you would ever ever imagine so let's just talk like if like if you're okay so if you're on uh you're coming into the game yep nobody wants to give you a chance uh not only does no one want to give you a chance like my thing's different i i get some love because i have a following and i get some extreme hate like they'd never work with me just because of that so if you go to like uh you've been all around ibiza right there's all the different clubs there's pasha there's solid grooves each of those like if you play for a certain party yeah they won't let you play exactly place yeah because like the they've got um what's it called the night league which is basically high and uh what's the new spot universe yeah so they've got like the djs that play there are not permitted to play anywhere else and then you've got like destino which is now pasha which is obviously the there's the hotel yeah or the five now yeah and then the the passion the night club they have those djs yep and then there's uh privilege which is like separate one yep where they have their own like they're and there's and then even within the clubs there's uh like groups so you'll have like like the uk guys like uh you know max dean chris stussie like they'll all play the same lineup but then you'll have like the the israeli guys maccabi adam tan like they're all over here and you have someone like like you know my good friend blondish over over here who's kind of like because then the sound plays in it's coolness and then sound and everyone is like jockeying into like where they fit and like who's cool who's doing this if you play at pasha on wednesday with blondish okay cool you're not going to play solid grooves with you know michael bibby and and that's like that's really how it is yeah and then so for for me coming into this it's been like especially polarizing because like everyone knows i'm serious at this point right at first it's like oh you know rich guy or influencer guy getting into music and it's like oh no okay yeah he's actually like yeah seriously pursuing this what do we do with that yeah because at the end of the day it's love it's passion it's like like and more and more people are respecting that but it's still been so strange to kind of like see it you know like you think the social media you were in fitness right like early on remember how strange that world was like political and like self-serving still is still is right probably even worse now probably everybody's just like bitching about each other yeah i was like very in that world when i tell you music is actually like 10x crazier like trust me it's and you see i think you kind of see why you know it's like people are competing to be global superstars at the end of the day like house music's going like this they'll you know someone like drake or the weekend or like those types of names will probably be born from this world but boy it's uh for someone who just like loves it yeah okay it's one of those things where if you want to succeed you just have to let your art do the talking and then everyone just they can't say anything like if you produce a track which is just a fucking hit then everyone will be silenced they'll be like oh okay kind of kind of because then it comes back to what is your art because it's like this compilation of stuff it's like how you present yourself on social media plus the song plus the like your your whole life becomes the art to be accepted because there's there's bangers peggy goo's like that peggy is a perfect example yeah yeah because a lot of djs don't like her because they're like oh exactly she's got no talent exactly she's just john summit is a phenomenal example too yeah and what you have to do is just say fuck it like i know where i'm going like john summit used to get ridiculed but girl he makes music for the girls and the gays and he's like yeah yeah i do and you go to a john summit party and it's all girls you know and all the people and what does that bring the guys who pay a lot of money for tables and all of a sudden he's got like a whole thing yeah um but there's a lot of ridicule in that peggy same way like peggy gets gets she gets clowned it doesn't matter because again she's bringing out huge crowds with good people and she's making dough yeah exactly but but to get there you do have to go through a lot of strange like hate yeah how did you uh form this relationship with blondish she actually had followed me like a year prior to me getting into to music she's very i guess like interested in she runs her whole label her whole event thing like it's a hell of a business so she's very interested in like the business side of things and they've like experimented with adding on products and so that's why she had followed me like a year prior and then as i got kind of interested someone's like yo this you know she follows you she's a pretty big deal and i was like okay cool you know i hit her up and eventually got lunch and we ended up being she's she's yeah been like she seems cool she's one she's one of the best like genuine people i've ever met yeah also one of like the most autistic people i've ever met which is a funny combination like like she's most djs and producers extremely autistic because they're they're very smart yeah that's how they spend a lot of time just on a keep on a whatever it is the friggin board yeah where you're making all the stuff and you're mixing everything yeah we joke i communicate better with her with like sounds and songs it's not really a joke it's true but when you talk about just like uh energy and like good heart and like i said like i think as she kind of continues to grow people are gonna find her whole story and world fascinating because she's a she's a monster like like she's gotten to break through the way she is and like that's been one there hasn't been like a lot of help yeah like she's just she's really good she knows she's good she keeps showing up she's obsessed with all the details like she's and it's it's breaking through for her it's been cool one thing that interests me about like the the world of producing and like house music i always wonder if you you either use ai or ai becomes so good that it will just you give it some prompts and it can just make a hit and maybe it can get some like ai vocals and it just somehow produces the absolute perfect costume that goes viral.

15:51Well, music's math, right? Yeah. And the AI is so good. And I'm a technology guy. Like, I'm already there. So this is one of my songs. I might get, like, a St. John to re-sing it. This is AI. Yeah. Completely AI. The voice.

16:13Is that not nutty? Like, would you ever think that's AI? No, never in a million years. and it's there it's there right now but that's another point of contention where like what is the art who's creating what i wrote every lyric of that song okay so you write the lyrics i wrote every lyric you play with the and and you play with the prompting and you create and then we change the baseline to be more club-esque like this wasn't a finished you're playing this at you know music on or whatever destino but that vocal is still 100 ai and it's crazy good like it's crazy good so we're going to experience insane disruption across the board if you want but that's going to come back to content that's going to come back to to everything you heard about dead internet theory no i'm like a little fucking i just ping all over the place but there's this idea um that you know soon like like the internet is going to be like damn near all bots and i think like when you talk about like people leaving comments and stuff like in what way bots producing content okay scrolling or like interacting with each other and i think we're probably already way further than we realize like have you spent do you spend much time consuming content sometimes it gets me like do you ever notice well and you've been in this world long enough too you notice where like a lot of the same ideas are getting repeated and regurgitated yeah like you'll see like the same hook or like i see people copy my videos all the time like i'm guilty of being inspired by some too but what's going to happen is like you've seen these ai agents that can scan and well they're going to go take those videos recreate it do a voiceover and put it up to the internet and they can do a thousand of those a day yeah and the era of social media we grew up in where everything on instagram like mattered is gone because now people are just on a for you page so it really is who can post the most in a day like that's who wins that's why tjr wins yeah he posts 50 tiktoks a day and has like a clipping army that's putting stuff out at scale you take a step back when the ai gets to the point of being able to recreate that all the time it it's gonna flood the internet yeah and people are gonna get so hopefully people are gonna get so sick of it they're gonna log off and we're gonna go back to real life like that that really is one of my predictions with music i think like live events and all that stuff is gonna experience like a incredible surge because people are gonna be so sick of ai slop yeah and ai slop comes in different forms but we're like right there yeah and like i give it a year it's definitely getting there like because i don't even see my friend like i follow a couple hundred people and to be honest I just want to see their stuff and what they're up to.

18:43And I'm not even seeing that. You don't see it, right? Yeah, you open the app, you see what's viral, you see what's being served to you. It's really good, though, because it keeps you. It's like interest-based, right? So it's like super specific to like what you like. Don't get me wrong, sometimes I see stuff and I'm like rolling on the floor. Yeah, yeah, yeah. No, exactly. It's funny, but it's just like I kind of, I didn't need to see this. Like 20 minutes has gone. Exactly. These algorithms are wildly powerful. and they're and and then have so many like deeper theories i can never talk about in short form stuff but the world is changing in such a way that like even uh money as we knew it and stuff is is is like on its last last tail end you think about like the ai industry right now you hear about all the time right like trillions of dollars going into it there's no path to making money like open ai has no credible path to restoring the ultimately they're gonna raise trillions of dollars and deploy it and ai is like a it's like a national security thing and like the chinese government the u.s government like everyone's pouring into it all this money going into it is never going to be repaid and it's going to just fundamentally like you know we'll get universal basic income on like a on a surf level and then it's going to keep like i don't even mean it to be like a doomsday thing because it it'll be very efficient like eventually there'll be robots and like all the basic needs of humanity will be taken care of but money's not going to matter you know what i'm saying like all of a sudden it's not going to be like that's just a very weird time like how far away do you think we are from that way closer than people think like probably probably a couple years like like actually i think there'll be like big events like that start even like this war now you know these these things that start happening it opens up the the the floodgates for you know radical change yeah a lot of i think yeah for sure that's coming i mean you mentioned before you were thinking about moving to dubai and now you're not so sure anymore no i think i mean who like who knows what's going to happen there yeah the thing that is interesting and concerning to me is um the saudi arabia dubai relationship like there they used to be kind of like commonly like hey we kind of have the same goals and we we you know don't like iran like that was kind of the the thing and as that fades like because iran's presence one way or another is like drastically reduced dubai and saudi arabia are going to be in a strange cold war yeah that you know like the us and russia were like over the middle east and so they're both trying to attract the same talent they're both trying to diversify their economies away from oil and so what does that look like i would love to go to saudi arabia though like i'd to check it out like that that seems to be like they're out of this war tourism is getting dubai is all tourism right and like economics and business that for the time is disrupted and it's kind of opened his door well that's the saudi still at the moment like the airspace is still a mess qatar like in saudi yeah yeah all those places yeah the whole the whole area but but no one's like there's no bombs flying there right now yeah saudi arabia yeah well we don't nobody really knows what's going to happen.

21:48That's another crazy thing about going over there. But, yeah, I mean, like for people who they're looking to relocate to where the action is and where there's potential, do you still think, I mean, you're not the biggest fan of Miami, but in America, where do you think of the spots? Oh, no, I mean, well, it depends what you're coming for. I think in terms of like just business and you want to be at the financial center of the world, it's still New York. Like there's serious stuff that gets done there, you know? um if you want to if you want to be a content creator it is here like this is where people run around with their cameras and and film all day uh i think in terms of like freedom though and like like again the goal is to have a bunch of money and be able to do whatever you want if you're in the u.s that the tax thing automatically like fucks you yeah you're a goal just like the uk was right like you can't get ahead in the uk when you're paying what were you paying when you left it's like 50 or 60 percent yeah it was like 40 at the time yeah and and it's the same here yeah and and for me as a u.s citizen there's nowhere i can go other than puerto rico but i've been like very interested in in you know you can set up a corporation in dubai right and it's like the nine percent rate then i can't touch that money personally per se but if i'm doing music and that's my record label like you know there's that might make sense yeah um But I think it's important that anyone trying to build is like thinking about these things because every, especially like U.S.

23:17people, as empires crumble, which is what's happening here, like one way or another. And it's not, it's like imminent. It's not like UK has crumbled, right? That's, again, not third world. It's like a cycle every hundred years. It is. It is. And what happens is the government grabs more and more. They don't, they don't like say, oh, we need to reverse this and give you more freedom. They say more taxes, more of this. So even if you're in Florida, like, cool, you don't pay a state tax. you're you're still federally obligated and so i wish i had better answers for people it was like uh and maybe this is fantasy maybe i'm just like paranoid but there's like it's like el salvador looks kind of interesting cyprus you know over in greece you can you can set up a company there but then i think there's a channel called nomad capitalist that guy makes some good videos on suggestions as to where to to set things up a whole brand on it move your money he's built a whole brand on it but he also makes a killing selling fear in courses yeah i watched him for a long time i read his book i was like this is great and then it's like a high ticket yeah it's like he's he's everyone always eventually fucking sells out that shit think about that that's like one of the perfect businesses because you're getting hyper your client is a hyper paranoid wealthy person willing to pay whatever yeah oh for the 100k package i'll connect you what do you make of the uh all this uh streaming business there's a load of people now in miami la other other spots you know some people we know who were just like streaming non-stop what do you think of that world i try not to have like personal opinions in it i could be like oh it's sad or oh this or that it's entertainment that builds huge audiences and it's it's a it's a sign of the times that we live in you know people want to be there's like a lot of is incel a word it's but it's male and female where people sit at home and like don't have a lot going on so they want to tune in to see the next absolutely insane thing that clavicular did yeah or and and then on the other side of that i think we talked about this with um you know with tate there's there's this on social media you have to completely be the thing whatever it is you're being and so like like tate's thing was like this this is this version of masculinity yeah yeah like a liver king like this is primal health and it's just taken yeah it's the extremes yeah yeah and so the streamers have to be that right so like uh um the clavicular clav he's looks maxing and so it's to a psychotic patrick bateman level thing where it's like adults in the real world know that nothing is ever like all in or all extreme like that's it's never good right there's always like yeah you could take peace like it no one's going to sit here and say you should caring about how you look as a man is a bad thing no one is going to say that you know what i mean but then that turns into i'm going to be smashing my face and taking meth for hollow cheeks and the young generation doesn't know where to draw the line right and so that's where it's a problem but there's no there's no fixing it either like these are the the systems that are in place these are the these are the vehicles these are the pathways ways like like it's a it's a system so you have to either opt out or play the game with a level like i feel like i play a lot of this game with a level of like understanding in some ways it might hold me back like i'm not i've never i've never jumped off the deep end and like uh this is where i'm at this i've always kind of maintained that ability to pull back like clav can't wake up tomorrow and say like oh this is bad because he'd lose literally every single person that follows yeah they're in it for the character they're in it for the game and so that's the problem because it's the problem he's 20 isn't he he's 20 years old so when you're young you you kind of do that thing when you're young that is working but then as you mature and get older you maybe deep down you want to evolve and you're like hang on i'm not comfortable doing this thing anymore like maybe i don't even believe this thing anymore but then they feel like oh shit like i've actually i built up this audience and this brand being this specific person but i've changed and then they're kind of torn between wanting to rebrand themselves but also being afraid of doing that because they're going to lose that following that they built in the first place that's the problem with it being so extreme which is which is a modern thing like a jake paul like one of the people i probably respect most in this entire world he's rebranded multiple times but early on he never had to go be yeah he was just a kid you know what i mean he was it was clear he was like team 10 house rap like he was a kid yeah and then so he was able to acceptively evolve you know patrick bateman doesn't go from patrick bateman to normal functioning adult that's the problem you know like yeah yeah you uh you either love him or hate him but you gotta respect like the the the story jake yeah yeah where it's from because at one point probably the majority of people who knew of him did not like him and then he when he got into the the boxing he started knocking people out it was like oh you know okay because it's you gotta respect people to step into the ring it's not easy everyone hoped he'd get knocked out in the beginning you know what i mean and then bro fought anthony joshua yeah it's kind of funny listening to people you've been around like you've seen anthony in person he's fucking huge a monster bro you know much like like that dude like i i fight i spar yeah i would not spar with anthony joshua yeah that is a like bro i've heard pro fighters talk about him hitting the bag and it's like you know and jake jake got in there yeah and so it's kind of funny when people oh he got knocked out no shit he got knocked out like yeah but anyways um jake is a good example like especially as i move into music of someone who's really kind of not been afraid to like just say fuck it and go for it he's fundamentally disrupted boxing and he's brought fans to it people can say whatever they want but he's like hey i have an audience i know attention and marketing are like these key things i'm gonna take it very seriously i think he's like aware you know he's never he's not gonna be anthony joshua but he still has taken it like super seriously yeah all while applying his skill set that's that's how i look at music like i'm not gonna be you know marco carolla like he's he's doing it since he was 12 and can spin blindly 50 vinyls all you know it's like ungodly incredible but i have respect for that and i have respect for the space and i'm trying to bring that forward and just add add to it you know are you trying to go anywhere with the boxing or is that just me yeah no i've got just keeping fit for that shit yeah yeah okay so and um you went to ubisit for the first time was it last summer?

29:57Last summer. How was that? That was life changing really. Yeah. It was and that was when I was in a combination of so many ways that was like when my social media was going like this I was like I had committed to the music and then I'm at Pasha behind the booth and you know Viv I hate Connor and Blondish Viv her name's Viv Viv rips my song and I'm just like whoa this is I didn't know she was going to like it's that was like one of those moments where it's like okay, this is kind of the point of life. Like I'll never forget this no matter what. You know what I mean? Like I want to keep filling life up with these types of chapters.

30:33And it brought me into this deeper world with the music where I hate when people confuse it with just like straight partying. Like I've been sober since like Art Basel. I'll probably be sober most of this year. I'll probably be sober in Ibiza all summer. And there's a - Really? That's a big call. Yeah. Even I'm not going to make that statement. No, no. It's crazy, right? it's it's crazy but that's more to prove to myself that like there's more to this to me like there will be future partying opportunities but with what you said all the things i'm doing well i can't have those days where i don't want to get out of it yeah that's what it ties back to i think yeah because especially when everything's going well like you're making money you know you've got the youth you've got the freedom and you you can get a little bit lost in the sauce yeah that can get out of control very it's super easy to get lost in the sauce yeah and and it's amplified when you're trying to do a lot of incredible things like that that next day or next two days if you party right you just can't get out of bed yeah those those add up and so i'm making a commitment to myself where i had so much fun last year you know i'm at like you did a like south of france as well yeah i've done all the the billionaire things you know i've done saint bart's new years and i've been from like a partying perspective like this is great i want to build a music brand that stands the test of time and that's going to take like a lot of effort right and so um yeah bees already i'll have a house for june i'll probably renew it for july june's probably the best time to go it's my favorite i think so right it's not it's not because it's not um it's a good crowd of people it's before july august yet like a lot of the touristy touristy people who were just kind of there for the sake of being there yeah but in june you have i would say like the dedicated people and the the people who live on the island it's like it's it's a very noticeable difference of people when there's a transition from like june to july and also it's not as hot yeah i'm probably gonna be there as well june i'll be there i always go there a couple times per year oh you're coming on my youtube for this episode but but do you know you know what pisses me off though i was in cape town and me and my my friends i got a couple friends they they genuinely have a love for house music and i do as well so when i am listening to it i also like to go to the places to listen to it live and watch djs do their thing and i don't need to be fucked up to enjoy it exactly that obviously there's going to be people around who are fucked up who are enjoying it yeah but when i was watching black coffee like i was pretty much sober i had one or two drinks yeah and it's damn near a spiritual experience like you're going through a journey exactly but then people see me go into a party and they're like oh you're 35 years old nearly 40 like why are you still going to parties i'm like what of course i'm not allowed to enjoy the music that i like to listen to yeah you don't get that from the people who go to rock concerts like 40 50 year olds going to a rock concert and that's fine well no if i go to a house event then automatically like i'm partying and i'm too old for this shit no bro we have platforms i mean you wouldn't believe how much like i get an ungodly amount of that the more i'm more i'm doing this which is like again a Marco Corolla is almost 50 like the black coffee is 50 ages to 50 yeah yeah like you can so you just have to ignore that because you gotta remember I get a lot of those what do people leave in comments just saying like 40 by the way 50 by the way the rose on TikTok what the sad rose oh yeah of course of course like relentlessly for like a month it like bothered me

34:02Rob Oliver:I'm like fuck man I'm fasting I'm doing all the long doing the longevity stuff and then you just remember that those are those are people that you wouldn't have traded lives with at that age yeah under any circumstances they want your life in some way shape or form and like it just is what it is you have to keep standing up to to being who you are and that's the way i think it's important i do a lot of this sober to say to me this isn't partying this is some of these nights sober not sober like whatever have taught me more about myself like as a person and like helped me uncover more in relationships and meaning and like so much through the music yeah like this shit really is magic yeah i see um a lot of people who've very they've been very successful and made a load of money you know if someone been on the podcast i'm like man like fair play respect everything you've done but you need to just go out a bit more you need to go live a little yeah because you you're like i don't think in terms of the business world like you've done very well and you conquered it but everything else outside of that like you miss out on quite a lot and how empty is that you know what i mean like i identified that early on like that was one of the uh and i try not to try to be way less like negative around anything but like i think a good contrast has always been the the hormosi life right like but maybe he does like that maybe that is an act but me i wouldn't want a life where i'm if he likes it like bomb yeah this was the thing i i didn't get it until he spoke about how much he genuinely enjoys it and then i'm like okay well that's yeah then he likes it like that's like somebody telling me oh you know why do you you always go into the gym like that's boring yeah it's the gym i'm like no but that's what that's my highlight yeah so like i i get where he's coming from from that point of view but you know sometimes when you haven't experienced something you you don't know what you're missing out on like imagine you take him on like a if we got him like come on you're coming to europe with this easy to him yeah he's either gonna hate it or be like oh fuck i'm missing out on this i'm gonna have to give him a thing or two and then he'd love it a bit of disco water what do you guys call it the gary's gary's in the uk there's a whole list different things you give it yeah yeah but it's it's um yeah i want to continue living that life but i've noticed now a lot of the adventures which i go on or trips that i go on um there isn't any partying at all it's just doing cool things different experiences yeah and then sometimes there is like a little event that i might go to but i mean i'm not doing it like i used to do in my 20s yeah yeah like i don't know physically i cannot do it i've been in your calculated right like something has to be worth it and something has to be like okay this is going to be like i said that night at posha where she played my song like you know i was up till eight in the morning you know i just didn't do that they don't end till six yeah i wouldn't trade that regard like the payoff it's just like that's the book of life that's what we're trying to and i'd worked for that moment you know i mean we'd been working on music we've been you know following instruction like trying to learn this game it's like okay that's a milestone it's amazing yeah and so you know here here to more of those and then if you zoom out further i think where the world's at and like bro talking is done you can't you can't convince anyone of anything nowadays like like from any perspective like from a self-improvement like whatever like i don't know if you see this but like words are breaking down like people are ending up in these like silos and these these boxes and i think music's one of the only things that can unite and like unify and and like help people through tough times yeah i really do like music has saved my life like personally like so many so many times like if i didn't get a certain song at a certain point like i don't think i'd be where i'm at and i want to continue to bring more of that like i can only do so many of the you know the talking head reels where it's like i can give you great advice nothing's changing you know it was i don't know where i heard this from the few people who had said that they'd stopped listening to music either in the car or in the gym because it was like a drug and it was just giving them this release of dopamine and i was like oh i kind of understand that but i like it like it makes me feel good and i know it's like a lot of the time when i'm just if i'm by myself just walking around like i'm just constantly listening to music because it makes you feel good but then does that mean that i'm kind of addicted to this drug which is music i think that's the point it is that powerful and then it's how do you use it because on the flip side of that like what if you are filling your brain with like nba young boy and i'm like it is that powerful and it can put you in incredibly negative silos or it can help break you through you know some some plateau you were dealing with and and i think i mean like you play a certain song at a gym when you want to pr yeah right that is directly powerful so i just want to bring more awareness to the con like to the reality of that because people don't think about it like that no one thinks about it like a drug you know what i mean and it it is it's it's actual because some people who they say to me like oh i'm just not motivated to go to the gym i'm like let's just put together a little playlist to listen to one of my playlists and it'll actually get you there i listen to music i'm like i need to go train yeah 100 why does a baby understand tone before they understand words you know i mean like that that is our biological wiring like we fully appreciate sound and vibration and like that's why some of these like black coffee there's a reason he is so world renowned he doesn't have a viral song on tiktok no one goes like oh this is but you go to a black coffee yeah setting in the right thing like this is actual yeah i've been trying to figure this out like i think he intentionally knows how to take people on a journey that's what the best djs do there's a science to yes the order of the songs that he plays and he reads the crowd and then he kind of he brings them up but then he like he like brings them down again my brother that is the game yeah and that's what that's what blondish taught me like she's she's a very good dj like at the same level where a three-hour thing is going to be an experience yeah and she doesn't want to play in a warehouse she wants to play sunset at tulum where you're getting the environment and you're getting the progression and that that that is something at cape town recently didn't she yeah yesterday exactly yeah that's what that's where she likes to play like she likes to do those types of things her own events they're called abracadabra that's where i really like i was blown away they're not big they're like you know 3 000 people i played the one in la every little detail of that bitch like of course she's going to go up there and play the songs and do the you know take you through that journey but the lighting the like all the little yeah because i think i've noticed this with like black coffee for example he has his residency at high high is a it's a big club but it's not a huge club compared to universes nowhere near as big he could easily fill out universe but there's a strategic reason as to why he's probably said no to that because the experience of listening to his music in a big uh space like that would be very different to the more intimate space a million percent and this is what i wrestle with because i'm i'm this like in miami influencer so i'm expected to go like fisher's a good example fisher's a good dj fisher goes and plays universe and puts on a he puts a show on he puts a show on down from the freaking exactly and he's playing hype music and people are fired up and they're paying their hundred dollar drinks that's not what drew me to this world but people expect me to push in that direction so i've i've wrestled with that do you know have you ever seen like damien lazarus yeah yeah he's got a little hat he's casting voodoo on people bro it might be a little too dark you know but that's more like that's what interests me not the i'm losing it you know like so so there's so many levels to this so if you're if you're playing and you have like your ideal scenario of where you'd be playing and the size of the audience what would it be at this stage in in a perfect world and like blondish is a good example you want to scale an abracadabra like that you know what these intimate shows she has if you could do that with a hundred thousand people and still maintain the spiritual experience or whatever you want to call it yeah that's ideal um i'm building my music brand like same same thing and so like my first show will be in puerto rico it'll be a thousand people but all the details are going to be important you know and so i think it's more about maintaining the quality of the product than it is like yeah you know and then you just kind of there's different opportunities like you just said universe first hide posh overs and you just have to be really selective on what you want to be known for all right guys quick pause here i've got a question for you how is your summer physique coming along we're only a couple of months away before you will be gracing the beach the pool are you in shape are you not in shape is there work to do most likely if so i have the tool for you which is going to help you out massively it's the thirst app this is something which i personally use myself when it comes to my training and my nutrition I have all the programs in there which I use on a regular basis and for those who are just looking to lose a bit of body fat the same thing goes for women as well a lot of people don't realize that I used to coach for a large chunk of my life so all of my coaching experience has been put inside of this app I want you to learn as much as possible about how to get yourself in shape there's exclusive videos in there telling you how to do it how to execute exercises properly the foods which I eat and a newly added nutrition section where you can track your meals and your daily macros is pretty much this pocket-sized version of myself which I'm going to carry around with you all day every day so if there's something which might interest you which it definitely will do I highly suggest to check out links in the description head over to the thirst app get it downloaded you will not regret it let's crack on with the episode do you think it's easier for you at this point in your life because you've made a decent amount of money so you kind of have more freedom to try new things and have access to i don't know certain pieces of equipment versus a producer or dj who's like broke i thought so but but the the money component has not helped as much as i've thought yeah i think i think maybe as i get into throwing my own parties that cost money to do maybe but even that like we're talking a thousand person thing like the cost of production is not insane it's going to come down to the details and the know-how yeah um yeah money has not helped as much as uh like originally getting in like okay that's a clear advantage right and at the end of the day you still there's there's a huge learning curve yeah and i think that's what's excited me quite a bit like i would probably think i would imagine the thing that's going to help the most is just if you release a banger you release a banger all the top djs are playing your tune and then or maybe on tiktok as well or whatever like everybody's used like that's one of the quickest ways to go viral that changed the game overnight yeah without a doubt and and that's what i am hopeful to do but at the same time still like you put out a song that goes number one and makes you money but it's like uh you know no broke boys like disco disco line is a good example like his life changed overnight with that song yeah it's still you have to you have to wrestle with that like like i'm not consciously trying to make a no broke boys i'm trying to make a do you know a blondish song that's gone viral and charted do you know black coffee one that's no like you don't open tiktok and see it right so i'm very much caught in between like what matters to me and then what's commercially viable yeah and i always find it so fascinating how there's either like a particular meme that goes viral or a song that goes viral like what what's the origins of that like where does that come from like who was the first person to use it and then where does it go after that and how does it just spiral out of control well if you can ask that question you're probably a billionaire yeah yeah like like if i say uh if i say they'll nerf us at the door because our fits were too hard like if you does that resonate to you no not at all that's like a super viral tj one okay he's doing an interview or no no how about if i say what if i start talking about the church of ai and wait you don't know that one no you put you put buddha jesus this is on your podcast into into the ai and then people are going to be worshiping the church of ai brother you haven't heard that someone someone run his old podcast i know you know yeah the belmar one it was like super viral like that was a meme yeah and sometimes i think it's just moments that that are so so outrageous that like they stick yeah um like musically kind of same thing it's like you have you have to like meet culture where it's at with a moment that's why you know that song no broke boys yeah like how many women are out there like on this independent boss girl shit and he hit that with the it was like perfect timing yeah and a lot of time it's luck but to zoom out on that it's then it's like how do you up your chances of luck swings at bat yeah you had to put out a i've had i've had funny ones you're like the you should be all in on aura like that was a mini meme you know like like that was a thing um there's no magic behind it it was just like fucking yapping yeah how many more videos did i do that never saw a light of day right the johnny walker one was one of my favorites of course of course of course do you know the origin do you know the origin of that the cookie king like like actually why that became a meme well i know the the scenario that was in he was just obviously doing one of his meetups and he was yes you know the actual story but then how did it came viral like a year and a half later yeah but yes i don't know how this kid cookie king and he's the same one for whatever reason he had a hard-on for that creator for like a year and he was just going through capturing without context these these insane quotes and like like you run the actual cookie king one it's funny as fuck he's this kind of like chubby kid who like Like has all the looks maxing features.

47:54He's a really good creator. And he's like, you know, me, Tristan, War Room, together, just us, Johnny Walker. Fucking Johnny Walker alone by myself. And then boom. Like he's the one that set it off. His parody got several million views and then everyone ran with it. Yeah. Like that's kind of how those things work. But it was like two years after the actual vlog. He just went back and he, because then the other one, it was on your podcast. He's like, brother, brother, wait. You're going to have the Buddha, Jesus Christ, and you're going to put them all into one AI and everyone will be worshiping the church of AI.

48:28And you're just sitting there like, wow.

48:36Like, again, in the conversation, it's like, it makes sense. What are you saying? But from a meme perspective, you just take that out of context. Your reaction is my favorite part, too. You're just, you're, shit. You're exactly what I'm talking about. what color is your bro this i'm tripping he's part of like most of the epic memes on the fucking internet what color is your bugatti i just forgot that's you that was a big one that's literally you yeah that one was sick yeah yeah he filmed it as well epic as fuck you know but like he didn't sit there and and think that that's just he's a hilarious person that still baffles me today i'm like did he did he always have that answer pre-prepared or is that just take coming out with just right off the dome you know like it's okay haters what color is your bugatti you know like uh shit's good it's fucking sick so you know when you you started this new um format of yours where you sit down and you you say something you have like the cool visual where did that come from because i don't think i hadn't really seen that before until you started doing it i had seen a similar style that wasn't any creator so that's where like the i before that style hit i was probably testing like 20 or 30 different styles through the context of i have to put out a lot of content like i'd seen what made tj grow i'd seen what made brez grow it's all scale it's it got away from um like one really good vlog like you have that platform so you could do that if i put all this effort i have like my california vlogs one of my favorite examples it's dope like cinematically it's it's it's an awesome piece of content it got like 15k views yeah and i'm like wow that just took fuck yeah you know what yeah damn that sucks and so it's like okay short form's where it's at the people winning on short form are putting out a fuck ton of content i don't love the sitting talking to the to the camera thing like it just it hadn't worked for me to the same extent so i thought through how can i batch a lot of content and match it with a good style and that that's where it came from that was one of those ones the first one was like on gratitude like i just wanted to diversify my subject matter and i got like a million views and i was like okay this style works i can do a lot of these let's double triple quadruple down and then it just kind of caught caught fire so how would you do it then you are you pre-writing these things and then you have a time each week where you just sit down exactly and you do it and then obviously you'll film different locations different hours exactly and it would be like on the go with me like my camera you know wherever i'm at and i'm you have a teleprompter or yeah yeah i was gonna say fully teleprompter like i'm not i'm not like the process itself um like i spend my mornings writing i use a lot of ai like it but it's my ideas like it's my stuff brought together at the peak of that it's not really working anymore so i'm like i'm reinventing myself now but at the peak of that bro i was shooting like 100 videos a week like like genuinely most of them don't make it to my ig like they're they're going out on these clipper pages they're going out on these like we're shooting like a hundred of those and then maybe 10 of them make it to ig but that was my that was ig was like the best of the best exactly yeah i guess you could test it on the other you test on tiktok pages to see which ones exactly yeah exactly and that's everyone who's had like a huge run over the last year and it's already kind of changing now like tj is the same thing he's shooting 50 fucking tiktoks a day like from brain rot to educational but like well the funny thing was when i became aware of him it was the brain rot stuff of him just being for sure that's the funnel yeah and i was like uh who is he why has he got so much money like yeah i don't know what he does and then you see okay he's a trader and he teaches people how to trade and then you see those people in the comments have just been like this is my this is my teacher by the way this is my my coach by the way he understands social media better than most people yeah because he created the phenomenon of being a streamer without having to stream because all the streamer audiences want is to be in your life every second of every day well if you're putting out 50 tiktoks like hey i hear i'm in puerto rico now i'm walking i'm chewing my gum weird while i'm walking and making some like gay face at you but you're still with me like the whole and and then the the hack of that is you shoot 50 videos most of them go nowhere like you look at his tiktok a lot of them don't have views yeah the ones that have views make it to ig and then ig thinks you're only putting out winning content non-stop and it you live on the for you page that was my growth that was his that's that's so that's like that is the bringing awareness to who you are yeah like getting strangers attention yeah and then they get curious and they're like okay well now i know who this person is what is it that they do they look into what they do and then if you want to know about trading then you'd sign up to whatever he's offering yeah but but even yes but then from an algorithm perspective putting winners only on ig is like the sauce like tiktok's like wasteland so like you do a vlog the hard part is creating the system where you can take your vlog or this and get a hundred good pieces of content to test knowing that most because if you don't have a good system if you're just throwing shit up there like if you're using like an ai people are like oh use this ai to take podcast clips all that shit sucks i had to like sit down and consciously think of like how are we getting a hundred good tests in a week yeah right like like what is that system i have this whole you know dropbox built out all these videos are going and then from there that's where you know you're getting enough swings at bat and then you just need someone to scope all that and then put the winners on ig tj's doing it right now he's streaming every single day right yeah you see on his ig he's putting the best clipped moments from those streams and that's it it's the same system yeah and and that's everyone should be doing it it's just like it's really not easy to do it's like very difficult honestly what is like there was a new trend where it kind of moved away from the higher not necessarily higher quality but the more higher production where you kind of sat down doing the fake podcast thing yep and then it moved to the more casual talking to the phone yeah and now i think it's going all the way back to super high quality which is going to be really good for like people that put effort like i'm going to go back super high quality on everything yeah yeah i mean because i i enjoy doing that the most like for example going somewhere doing a vlog and making it a beautiful vlog i think that's where the art is it's going back there is the good news because music world is no no different john summit is like a good example of all this he was like a master of the little shitty tiktoks like he'd like put his phone down and be like you know and that was getting him millions of views and now you look at all this stuff it's shifting back to like high high value production quality yeah it's a good time for people that care about that stuff yeah that's good yeah and i guess for for creators or anyone looking to grow or build personal brand you've always got to be keeping an eye on what is what's trending and what's changing i still see people doing stuff they it may have worked for them in the past and it got them the views and they keep trying to do it all the way off to zero that's that's why i'm not afraid to say like hey i had a sick run yeah i'm up like a million followers in the last year yeah and it's hit a the returns aren't there so we're experimenting with all sorts of new stuff yeah and i think that's the fitness you see at hardcore i see people from five years ago posting the same shit yeah and they have two million followers and they're getting 15k views yeah you know exactly what i'm talking about my name's off but it's important to reinvent and recreate yeah yeah because it's i was lucky when i came into the game 10 years ago doing the educational stuff because I don't think there was as many people doing it.

56:09And I found a little format that worked well. And then it just became way too high production. And I was like, well, it was either the too high production and a combination of getting too hardcore into the sciencey stuff. And I was like, this doesn't interest me. And then during that period of time, I was like, I'm going to move away from the fitness a little bit because I'm bored of it. And I know in order to compete at the top of the game, I'm going to have to do this. I'm going to have to do that. And I didn't want to do it. That's when I was like, oh, I want to do more of like the, do more lifestyle stuff, more travel stuff, more vlogs.

56:36yep and you saw that well everybody hated it at first yeah whenever you do the transition everyone's like you don't do that like get back to doing what you normally do and you just have to kind of persevere and like luckily i would do those videos and there would always be a little bit of the incorporation of the fitness or me training and like what i eat and that kind of kept people happy with you know people up there for the fitness side of stuff but now i've actually this is a couple of months ago i just went fuck it i just i'm going to start a fitness channel again and just only put like the fitness stuff out there it's probably good timing for it yeah people they appreciate that like the views are pretty solid yeah i think the challenge too with a lot of this stuff is in the monetization component i know you probably think about this a lot i think about it a lot and this is why so many people end up back selling a course which a lot of times like isn't the right answer but you look at uh i don't know if you have them on your podcast what's the the indian kid the self-improvement super big um dr k no no he was he he he caught all sorts of like greg doucet just smoked him a bit ago again you know i'm talking about he's a fitness guy hamza yeah yeah like that was a guy that uh he was making this content with a good production value and he never figured out how to monetize it and then he went all in on like a shit course you know i mean it was kind of like the all the wrong things to do yeah like he went very hardcore into the business side of things and making money and then his audience didn't appreciate that because yeah because it was just wasn't even kind of real you know it was like like those are the things that i think are missed and i think about a lot like music is a non-monetization thing for me right now and i'm like i spend money to to do it right to to build and so what's what's that eventually look like because you have to everyone watching like we're supposed to create we're supposed to put art out in the world but the system we exist in we can't do it for free so we have to figure out how to forever you have to figure out how to monetize it so i'd say that's probably been the biggest advantage i've had having money it hasn't opened doors for me per se but it's taken a level of pressure off i'm not like man i need a number one hit or you know i'm going back to flipping burgers right it's a it's allowed a little bit of room to to breathe but still at the end of that road there needs to be a path to monetization if i want to keep doing it forever yeah and that's why i landed on like okay well let me go all in on these parties these these events and so maybe i won't have the number one record but maybe in 10 years i could have a circle loco you know where it's like this is my brand and this is this is strong so that's how i'm thinking about it but but the monetization behind the art is is a timeless question in a capitalist system Yeah, because I had a friend when he was living in Ibiza.

59:18I felt kind of bad because I introduced him to Ibiza and then he just kind of moved there and didn't leave for a couple of years. Very dangerous. And he just loved to party. And he was kind of trying to figure out different ways to monetize it. I was like, bro, why don't you just fucking throw your own events? Like you love to party. You're really good at networking and talking to people. Like just, just throw events. like i couldn't think of anything that you're more suited to than throwing your own event and getting people together and like partying but getting paid to party yeah but he never went through with it but maybe it was a good thing because maybe we would have partied even more well no but he never went through with it because he loved to party too much that's why i tell you like i know i need to be sober for this phase what goes into like a good party the behind the scenes like you're explaining like the dj journey on like the music side alone but then i'm talking like blondish is thinking about the lines to the restroom she's thinking like like like those type of details like the you know our girl's going to be comfortable in this section like all these little things that you know a good party when you're there yeah i think a thing which i've noticed with some of these events certain brands although the music is great it's just an absolute sausage fest it just brings a million fucking the uk guys in particular yeah it's a running joke you look at like a max dean show it's 90 bros with their shirts off i don't want to be there yeah and then there's black coffee yeah then black coffee brings all the girls out yeah but it's and then it's weird it's like but how how has he done that like how does just the name and the brand bring more women versus more men those are the things i'm trying to answer in real time like because i was thinking this if i was to open a gym right like i've done it before a long time ago thought about potentially doing it again but then i thought if i open a gym wherever the location might be i advertise it might this and open a gym blah blah blah i don't want it to be full of like 80 percent guys because i have a big male audience particularly on youtube and then if i advertise or i open a gym and then it's full of guys i'd be like for fuck's sake if it's full of english guys just english guys i'd be like this is not what i wanted like i want like good quality people they're good because that's what makes i've tried to figure out why do i like some gyms more than other gyms and a lot of it's down to it's just the environment and the vibe and the energy yeah and obviously like if pretty beautiful curvy girls go to the gym i'm probably gonna enjoy my workout more and that's like to look and then economically would you pay more to be there yes absolutely and so these are the things i'm wrestling like my audience is largely male like 75 male and so if i just post like that's what's going to come out so i'm needing to think about these things i'm needing to draw lines in the sand like a good example you've seen um uh tj and carson are doing their own their clothing thing right this was kilta kilta and and with that they're trying to do these parties and these parties are late night and warehouses where none of those details that would make a girl feel comfortable global?

1:02:16Like they won't go. And so it's the same thing. And they're bringing the artists that bring out the bros. And so you have all these bros in a hot sweaty warehouse. Like I can't be near that. Yeah. Right. So I have to like, I have to go over here. I have to kind of. It's like you need a separate team to ensure that there's going to be girls there. For sure. Yeah. Like actually. And that's like, that's a common thing in this world. Like a lot of people put a lot of effort. Because if you boil down just like economics and life, we talked about it earlier. half of the thing is like guys desire to fucking reproduce and be around pretty girls like i mean period like that that is what it what it breaks down to so as an artist like who are you making music for you making music for for the guy like john summit got clowned for making music for the girls and gays haha jokes on everyone else now he has parties with 80 girls and the guys that buy the tables will pay quite literally anything to be there yeah and um but again it's conscious decisions if john changed his sound and went to to appease those people talking shit he'd never be where he's at yeah and so you have to endure a lot of that like hate yeah knowing that it's gonna pay off but you're gonna burn some like it's hard for me to say yeah my guys you're doing this this bankroll thing i can't i don't i want to be nowhere near it i don't want to be associated and actually we're gonna have to talk about the name because i'm i'm rob the bank and you've it's like a sticky situation but that's a practical real life example of like well because you were part of the parties yeah if they put i mean either way like i'm yeah my name has very much been used to build that that thing it's less a tj thing like he's out streaming doing his he kind of wants nothing to do with the music like he just wants to be a you know a mainstream streamer yeah but they have this brand and i've been tied into it so there'll be some conversations to be had that's all i can say so now with obviously doing the music thing are you you still in the game of business building brands building businesses at all yeah you've got like a nice little thing running which kind of funds everything i've got some nice you know i was like i said i was fortunate enough to make a nice chunk of money i think and i have some i have like one investment in a brand that should roll into like an energy drink and then it'll be parallel because there's this intersection of uh influence clout whatever you want to call it and then actual economics and business and like like jake paul's a good conor mcgregor we'll talk him ufc fighters don't make any fucking money yeah he never would have made money he's a billionaire because he said i'm the most popping thing in the world i'm not going to get paid for it dana white was never going to make that make sense for him yeah but he used that influence and that awareness and that platform to go all in on whiskey and make a multi-billion dollar thing so the brand piece is always the real economic vehicle like these parties are based off sponsors you know like half of them like you need sponsors you want an energy drink sponsor like yeah you know i was in aspen a couple weeks ago like i'm at the the you know ghost guys table like ghost is sponsoring all of this stuff so there's an intersection of whatever it is i'm doing that's never going to pay that well like in terms of like cash and then actual business and economics like peggy is putting her name on stuff she's doing tequila deals like that's what she's doing like collaborations with these big fashion exactly what the that's who i admire who's done that skeptic yeah like he went from just being a grime mc no he's seen it he said i gotta go a little more fred again i gotta go a little more yeah 100 he's an animal yeah like people like that i i admire because it it's so hard to get into those industries and to be collaborating with the like these top of the top brands it's super hard and and image is like wildly important and then so you zoom all the way back and then it starts to make sense why everything's so hyper political like we might think hey it doesn't matter at all if i want to go play it posha or whatever but then you start going up the up the totem pole and it's like oh okay we're all competing for the same burberry contract you know or we're or or but but my view i take a step back And I think, uh, like before he crashed out his entire life, nobody understood it better than Kanye.

1:06:30He said, I didn't need any of these brands. I, at the top of all of this, like my art spoke for itself. I am so influential. This is, this is easy. And overnight he created a multi-billion dollar thing, but it's hard. It's really hard to do it all while understanding the business. That's why you have these conglomerates that are like, wow, you know, like Louis Vuitton probably pays future four or 5 million bucks a year, which sounds like a lot, but. Louis Vuitton is yeah there's nothing to them it's literally nothing to them yeah and so I'm much more as I continue to build this I don't come full circle I'm very interested in the brand stuff yeah but in a very calculated like intentional way because uh for one the e-com landscape right now is rapidly changing with like AI like rapidly like the barrier to entry and marketing like it's just it's being grossly disrupted uh it's going to create even more like most things are gonna be worthless like on the brand side if you're not building something that's eventually going to be acquired it's not a business you want to be in you don't want to deal with inventory you don't want to deal with amazon tiktok shopify payment processors like it makes no sense you want to build to exit yeah you got you need something that has that real potential like ghost you know like what a beautiful company they've gone all the way to energy drinks it's multi-billions but those are the opportunities yeah the um someone i spoke to the last summer was hudson who has the comfort hoodie yeah it's killing it killing it it's crazy killing it so those are the types of things that's that's enterprise that you know maybe like that's a different market he's hitting right from like what i'm interested in but that's the type of thing i'd want to be the nicotine that i just i pulled out like i've been going back and forth with them is like okay this is a better for you nicotine option it's like a like you see zins right yeah yeah and i have no investment these guys are like anything yet they're dealing with regulation but you you look at it and it's like uh whatever the fuck i did with it aesthetically though you're like this is like uh this this could sit in paris or this could sit in where like a zen can't so it's like okay maybe this is something yeah the problem with the zen is uh when you put it in your mouth at least when i put it in my mouth it's like quite obvious that it's like in my mouth like i'll go pause bro pause pause no pause that's in the u.s we say pause when someone says something a little suspect okay yeah put it in your mouth my bad i know i put it in my mouth there is yeah but like that doesn't look like a like a nicotine looks like a box of matches yeah so what this is what is this it's it's a zin basically like that that is what it you know but it's like a cleaner better for you one it's smaller as well yeah smaller definitely like a little it's like an oat patch it doesn't hit as hard but it's still like you know those are the types of things where you i'm interested in the brand thing it could be a multi-billion dollar smells fresh thing um and like i said i have no i don't know if i'll do a deal with these guys but this is the type of stuff i'm interested in like it could be a multi-billion dollar yeah i mean i feel like it's more popular than it's ever been oh yeah nicotine blowing up like a motherfucker absolutely yeah absolutely isn't there the other ones where you can like you can break off a piece and you it in your mouth and yeah that's another one yeah like people are form factors i saw someone out there has um there's like the knickknack mints they're like it's like a almost like an ice breaker type of thing but same same deal oh nice and then um i know obviously it's been two years the uh the relationship situation has changed as well yeah how was that i was wondering if you asked about that yeah well because the last podcast when we spoke about it obviously we had a obviously a discussion you had a particular point of view of living a certain way of life um you know your thoughts on open relationships i think quite a lot of people were like some agree and um man all those people in the comments were right you know like let's head for divorce all those people in the comments were right and boy do i have some stories for you yeah probably not too much i can share or have talked about but i don't think my viewpoint has changed like too much honestly one thing i realized this could probably be taken out of context uh a woman with like everything provided for them and like everything taken care of is not enough if you if if you as the man lose sexual interest in that person like that that is what will set them over an edge um now i'm gonna quote future my baby mom want to take me to court because i won't fuck her no more i'm gonna wow that was insane i'm gonna it's gonna be clipped and put in the courtroom um it's true though it is if you neglect them sexually they're they're not gonna be happy they're gonna look for elsewhere that's the relationship is it is true and i'm not really afraid to like uh like kind of look that in the face because yeah i don't think many of my the modern world is fucked with social media and with like everything i don't think we exist in a really good place for relationships i think a lot of my content has tried to like push that forward on like what it means to be healthily masculine and what it means to be um divinely feminine yeah and you've had a lot of like female guests on that talk those things and all that stuff's true a guy has to be a certain way and a woman has to be a certain way and they have to like have their own lives and then you can come together and be absolutely perfect nobody has that shit figured out nowadays and no one's really willing to put the work in on themselves yeah and so in terms of uh well from what i've seen this there seems to be a lot of women not necessarily from all corners of life but a lot of them they immediately just think they deserve everything without doing anything like they they like they haven't earned it it's correct and then the guys almost feel like they can do whatever they want and get away with it and that this it doesn't work yeah it doesn't work and that and that is like largely part of the problem and it leaves like a some things have to change eventually but it'll be like a societal crumbling type of thing because it's an important component of life like everyone wants love everyone wants these things bro the the stuff I actually like came to realize about uh my marriage and this is all while trying to be like super respectful of you know I have kids and but but but seeing like the actual system and how how dark and kind of how because because I like deeply fucking care about my kids and so again that's why I'm trying to be I need to be cautious of everything I say but my life was always set up in a way where like like i built it like i made my my money before and all this stuff and one day uh if a woman in the west decides to to weaponize your children against you you're automatically like gun to your head needing to defend it legally yeah and it's it's a really uncomfortable like like not awesome situation um that again like i don't really have the answers for or whatever but uh yeah i will say like part of my mission is i continue to put out content and try to educate like i know how guys are supposed to be and i know um you know like all the the pitfalls and hurdles it's unfortunate because as i as i talk about relationships and how someone should build themselves very rarely do i think guys will be met where they're at as a person on the other side of that from like a like a feminine perspective you know and so it kind of creates like a level of emptiness yeah but it's also uh reality yeah it's it's it's very difficult that's why that's why i have a lot of respect for you know some of the guys who i'm friends with who have they have their families got their wives and they're like honestly some of the best role models in my opinion there needs to be more people paying attention to these types of guys but it's like a lot of the young kids don't they don't look up to that anymore it's like they want to well and i think they i think they do sometimes i think like so many like one of the hardest things for me over the last like five years i look i have two friends who are both probably going to be uh one of them's like damn near a billionaire he's gonna sell his company and the other one is worth hundreds of millions he's two years younger than me have you done you know greg liveckia the bloom founder i i know who he is but you gotta do a podcast he's all in on content and he's a great guy and i look at his life of like bro this super stable like he's married yeah they built a company together and he just had his first kid and he you know got a 25 million dollar house in austin 15 million dollar house in in or in aspen like he's doing it like objectively like just fucking crushing it and sometimes it breaks my heart because i don't know how much like i got into like the open relationship thing that wasn't like a i think at the time that that wasn't like i'm doing this i want to do this i was kind of like the whole story is insane uh it makes me think that i don't know if some people are just not supposed to be in relationships and some people are because maybe some people just find it so easy because naturally that's just what they want to do and there's other guys who just they just they don't want that they're not built for that well there's a lot of like checklist things like i can see why his worked that they were building this business together they were actively rowing in the same direction like they understood the two dynamics right whereas like bro my situation like this girl was okay with me dying like four years ago like actually there was this like deep resentment that i never saw i'm this 19 year old kid who like ended up in this relationship and i'll just i'll tell you one little bit of it and if i talk to my attorney we gotta crop it out we'll crop it out i don't think we will but just for for a perspective the only time i was ever i ever remember like a sorry like from her was when we were like 20 and i can't remember what exactly happened and she goes out and she gets a tattoo on her wrist a la foley it's a french saying and basically tells me that uh you know it means to love until you're crazy like i'm sorry like i love you this much and then i made a song about it like but i used to produce hip-hop and my friend like sang the hook and it was like love until the man like it was this whole beautiful thing i find out a couple years ago um i see some old photos from before we were together she had that same tattoo like saved as inspo from like a cut mark from like a you know it's like a pinterest like a cut mark somebody cut a la fully in their wrist i asked her about it and she's like actually it means to love is is insanity like i like i loving would be stupid and so i zoom out i'm like wait what the fuck i've been in right this is 10 years later she had this on her wrist the whole time i was like so you made like a conscious decision to never like you saw potential like you know and and basically you should just rode this this train this economic situation and this this whole thing to a point where like you know and then she decided okay i don't want to do it anymore i think i've gotten everything i could and then you know when you go to you know when you go to like hey this is how it's gonna break off and you don't like the outcome you say actually if you ever want to see your kids again you're gonna you know do x y and z and then you're just in this horrible situation where you're very strange like actually extremely strange and i hope one day like calmer heads prevail but it's been like uh i'm not really comfortable with the western legal system yeah i'll say that and i see why it's like you know like there's reasons some of these laws are in place but then there's also like a whole other thing where it's like yeah i'm like a normal or not not normal but like i'm not even there and you're saying i should always you know so i guess you just got to go through the legal stuff and deal with it but it was shocking to say the least yeah so does that put you off from ever getting married again i would know i don't know why anyone would get married like respectively just because why would you want a governing do you i mean do you trust does anyone trust the government no what is marriage yeah marriage is saying i'm gonna get them involved in my affairs and i'm not saying you shouldn't find some form of commitment or something but getting married is literally just we're getting the government involved unless you're like in a certain thing where it's like okay maybe this makes sense from like a tax perspective yeah like that's like a very niche middle class where you're committed to working so no i don't think anyone should get married it doesn't make sense yeah well i think the times have changed culture's changed i mean i have my views on it i think for some people it makes sense like it's you know two people like they're made for each other they're going to live with each other for the rest of their life then okay do it that's what i thought but i think i've noticed a lot of guys get married because they think that they have almost that they're almost punching above their their weight they're like oh shit like i managed to bag let me lock this one down yeah like this is i ain't gonna do better than this yeah so i'm lock it down that's just fear and insecurity in themselves right and that just ties back to like what actually those those people that i've seen that like greg and and and who knows right because again about 10 years ago you know i'm i'm getting older like 25 26 i had what everyone would call like it looked like just perfect with like pre-open relationship like all of it it was like presentably that's what like people wanted and things change right and and things change when they're not they're not watered per se i think i was always like i can't beat myself up about i see what greg has like it's beautiful to me he gets to fly on a pj with his kid from austin to he's working on his mission you know his wife's comfortable it's it's it's amazing it is like more people should aspire for that more people should watch his content but it's also incredibly rare and what actually goes into that working is um deep yeah and then also hey things do change like you zoom out right you imagine being with someone for 15 years and then waking up one day and genuinely feeling like you don't know who like you find out they were maybe planning to kill you yeah like what the fuck like actually it's been like the biggest like strangest whatever and so i don't get roasted like oh i told you so idiot but like hey you know people gotta own shit yeah you gotta like stuff this is the first time i talked about it that's what i told you it'd be it has been the most difficult five month period of my life because i'm all the things you said i'm trying to do it's always there in the back of your mind like well not not even in the back of my mind i wake up every day having to put an effort to move the ball forward to see my children that i pay hundreds of thousands of dollars a year for to maintain all of it it's it's fucking insane so so not only am i doing all these things it's not in the back of my mind it's in the the front of my mind yeah and i've been like praying for because again you're with someone for that long you're praying they'll kind of like snap in into it but it appears she has no other interest other than trying to systematically destroy my life which is wild and not going to happen but also like a very real reality of my life right now yeah fuck well so from all of that was your biggest takeaway

1:22:31I'll let you know on the other side of it we were checking in on our visa it's been so disorientating like actually because it's been I feel like I keep coming back to like hoping like I don't need to be married like this is you can have this stuff like go and it's just been one thing after another like I thought we found like some common ground in January and I'm like I'm gonna go on the road for six weeks I'm gonna take some shows I'm gonna give you your space whatever we like agree on it like multiple people around think everything everyone thinks it's good and then there's more court filings saying i'm absent from the house per us yeah he's not he shouldn't be around his kids and i'm just like what the fuck yeah that's fucked and so and so so honestly like one of the biggest takeaways actually because all of this stuff was like perceived worked it's well I started this with if you lose sexual interest in a woman like if you because that's on me like I got to the point that I wanted to bring our relationship back like a year ago and so I stopped like any other things and I just tried to give her like all the space in the world but I never uh physically like because I realized again over the course of a decade she had never it was like sex was like a duty to her and I was with her since I was 19 so I had other relationships then i'm like oh that's weird yeah so i'm gonna do everything perfect from a masculine perspective and my hope is that you will come my way never happened to your point eventually they start seeking it elsewhere very strange places by the way uh but we'll leave leave that off camera and i think that's one of the hardest most challenging things for couples who are in a relationship that live together do everything together and you got to keep that fire alive for you don't have to work at it for the first couple of years but after that things get pretty repetitive you've got to and then when you have kids as well like that then becomes not that i have the experience of that but from what i've heard it then adds a whole nother another layer and there again there are solutions but you have to be willing to put the work in and accept them you know what i mean like actually stand up and like and i think on her end what's happening is you know she's if i tried to put myself in her in her mind she's getting older and panicked about everything and and because no rational like the actions that have been taken there's no rational pattern and this is a person who's been highly rational her entire life but i think a lot of these like i think i was an idiot like not seeing like the tattoo thing like in broad daylight and i found other things like you know a detailed breakdown of what it means to seek companionship versus you know love and it's like oh before me you got your heart broken by your little high school college ex and you decided love is a bad idea and then so i so you spent it was like so strange you gotta pay the price for And I think, but not even pay the price.

1:25:40Like, like she was there in like a, like a, what you would think was a good way, but always with like a deep, hateful resentment, never voiced it once. You know what I mean? Like I found like lists of like cocky, arrogant, like an intentional desire to never grow close to me in like a way that would be perceived as love, but still always there, you know? And, and you got kids. Like I'm telling you, this is a one in a million strange as fuck story. like the further you go into these these details and then it's like like even now i think all this was like i'm doing music and going for this other level it's like okay i slowed down the immediate financial growth and so you don't see a path the next couple years to another threshold of life so you're like okay well i'm out okay and it's so it's so bizarre well i hope it just pray for the kids at the end of the day yeah yeah and you've got to do what you can do being the best dad you can be be there for them like there's a good role model and try to be a person who and that's why even now i don't want to say anything negative but but i've dealt with like so many like deep pains in my life that oh one of my best friends did you see ben bader died in november yeah like like just horrible that was like one that was like a little brother to me and those are things that like they happen but the pain of like a six-year-old that you gave birth to holding your leg saying like my six-year-old doesn't show a ton of emotion and last time i was home she gave me like 13 hugs before she left just kept saying i love you i love you and i was like so unusual and then to walk out that door with just kind of this feeling in the back of my mind that they're going to be separated from them for a long time is is is a pain that uh you can't really put it into words yeah i can't even begin to imagine no no and it's like disorientating and i'm at a place now where it's like like i know what i need to do and i need to zoom out and i know in time they will know like who their dad is and all this stuff and like perspective wise it's good but yeah man it's a it's a different animal oh well i appreciate you sharing that with me yeah i feel like you're one of the few people that you can't really like talk about this stuff in in general and i don't know so it's a full circle moment because i was you know two and a half years ago three years ago whatever on the podcast it was like oh this open relationship things cool and um i can't say i can't say that i didn't like i thought it was like awesome like this is cool but i also won't tell you that i i sought that out like i wasn't like oh this needs to to happen because actually what ended up happening is like i didn't go around fucking sleeping with anyone and everyone i ended up in like these micro relationship things i was like wait i didn't have one in my house and then i tried to go back to to her and i was always met with like a, an indirect coldness.

1:28:47And that's why like language is such a joke. Like you can say all these things and you want to do this and that, but then when you do the exact opposite, at a certain point you have to, I don't listen to people anymore, talking wise, like on anything, business, like I don't, you can say one thing, but what are you actually doing? And I think that's a great lesson for everyone. Cause I've noticed like, that's become a business, business wise too. People will say they're going to keep doing one thing. like hey we're gonna do this and they just keep doing something different and a lot of fools get myself included i get pulled into that like oh no you know they'll they'll this or that you just have to watch what they're doing so it's the actions it's the actions always study the actions yeah awesome man well apart from cheeky trips we'd be saying june what else are you planning for this year see my kids no um yes see my kids uh the the whole i've got my first show in puerto rico in april like that i'm putting on my first one miami music week here um and just just all in on that world i'm trying to get back to to building i'm gonna triple down on on content and i kind of put me in like a weird pause content wise because my content's always been my life like what i'm going through and i'm able to share it and it provides value to people like that's been my stick like hey guys i'm going through this real time this is where i'm learning about this relationship this business money whatever and like i said this stuff i've been going through for five months and i hadn't really talked about it because i again i want to be very conscious of like this is the the mother of these kids but i'm back doubling down on on content and hopefully it moves away from the darkness stuff because because it's i've got some hate for that recently like it's noticeably changed my outlook on life you know like you go from like inspirational lift people up which is what i want to do to i'm dealing with this stuff it bleeds into the content a little bit and people people like the negative stuff don't they but but but but i don't want to i don't want that yeah you know what i mean so i want to get back to like i'm in this to to lift people up i'm in this for the 18 year old kid who feels fucking lost in life and doesn't know the direction and is overwhelmed by all the things and thinks he needs to want the lambo but knows that's not really him and so i'm getting back to that that message there's like an epiphany like a month ago i'm tripling down at the gym on myself like i'm gonna unlock this version of me that is capable of stepping through this next fire because you take everything you said like you started this conversation with these are all the things you're trying to do how do you manage it all and then you put in what i just told you i better be a fucking weapon yeah and so that's the silver lining like like i can either break and fold which has been hard like i cry like actually like it makes it hard to go to the gym or i can take all this and zoom out and say you know what next time we do this in two years there's going to be a lot of valuable lessons and someone's going to improve from them and someone's going to know that because we're capable of infinite raw yeah and unfortunately what do they say it's like be careful what you ask for because you don't know what what god's gonna put you through the universe gonna put you through to get there if you want to get to a certain stage you're gonna walk through some some fire and i'm walking through it right now and i'm no longer afraid to say it yeah awesome man well amen amen to that um everyone check out rob the bank make sure you go check out your shows we're going to be in miami puerico playing in abiza everywhere awesome if you're still around may 9th new york i'm playing with blonde shit her thing awesome for my it's my literal birthday so so new new york trip i'm rather i appreciate you for real deeply

1:32:26Thank you.