Limited Supply cover art
Podcast · 62 episodes

Limited Supply, page 2

by Nik Sharma · English

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.

All episodes, page 2

S16 E2: How to Break Through Your Next Growth CeilingHow brands break through the next growth ceiling (from ~$5–20M to $50–100M) by fixing the “rest of the platform” beyond ads—especially retention, website/landing pages, merchandising, offers,…8 Apr 2026 · 31 min · 17 chapters
S16 E1: The Real Launch Playbook for FoundersA tactical “real launch playbook” for bootstrapped founders going from zero to one in DTC/e-commerce—centered on finding a sharp wedge, building a conversion-focused website, keeping the tech stack…1 Apr 2026 · 41 min · 11 chapters
S15 E12: How to Actually Start Using AI AgentsA step-by-step walkthrough for setting up “Claudebot/OpenClaw” AI agents on a Mac mini, including security isolation, installing dependencies, creating API keys, configuring Anthropic (Claude) +…25 Mar 2026 · 39 min · 17 chapters
S15 E11: How TV is Working for DTC Brands (with Jeff Katz, Head of Emerging Sales at Roku)Jeff Katz, Head of Emerging Sales at Roku18 Mar 2026 · 46 min · 18 chapters
S15 E10: Why AI Is the Next Industrial RevolutionIn this solo episode, host Nik Sharma explores the evolution of artificial intelligence (AI) and its potential to transform industries.11 Mar 2026 · 33 min · 18 chapters
S15 E9: The Next Era of DTCIn this episode of "Limited Supply," host Nik Sharma discusses the evolving landscape of direct-to-consumer (DTC) brands.4 Mar 2026 · 35 min · 11 chapters
S15 E8: The Brand Revamp PlaybookIn this episode, Nik Sharma explores the recurring issue faced by many Direct-to-Consumer (DTC) brands: a product that works well but struggles with execution and sales.25 Feb 2026 · 34 min · 15 chapters
S15 E7: More Website Design Lessons From the Best BrandsIn this episode, host Nik Sharma continues his deep dive into effective e-commerce website design, focusing on the user experience (UX), copy, and merchandising strategies that lead to high…18 Feb 2026 · 47 min · 15 chapters
S15 E6: Website Design Lessons From the Best BrandsThe podcast provides a raw and insightful perspective on the Direct-to-Consumer (DTC) industry, focusing on the true realities behind brand successes and failures.11 Feb 2026 · 42 min · 14 chapters
S15 E5: The Truth Behind SEO in the Age of AI (with Dylan Ander, Founder + CEO of Heatmap.com)A candid discussion about the DTC (Direct-to-Consumer) industry, focusing on honesty and real insights rather than superficial PR.4 Feb 2026 · 41 min · 15 chapters
S15 E4: How Brands Are Building Better Teams (with Ian Myers, Founder + CEO of Oceans)In this episode, Nik Sharma hosts Ian Myers, the founder and CEO of Oceans, discussing the intricacies of hiring offshore talent and building effective teams.28 Jan 2026 · 39 min · 13 chapters
S15 E3: How to Actually Think about BrandingIn this episode, host Nik Sharma is joined by John Scheer from Herman-Scheer to discuss the core principles of branding beyond the superficial aspects like logos and websites.21 Jan 2026 · 48 min · 20 chapters
S15 E2: The Right Way to Work With InfluencersHow to work with influencers/creators the “right way” for e-commerce and consumer brands—prioritizing authenticity over reach, and using gifting, PR relationships, and long-term partnerships to earn…14 Jan 2026 · 36 min · 17 chapters
S15 E1: The Growth Levers Most Brands Ignore in Q1Q1 e-commerce growth tactics for brands—how to test cheaper ad inventory and improve creative/offer performance, focusing on internal creators, YouTube, TikTok Shop/affiliates, and advertorials (plus…7 Jan 2026 · 36 min · 15 chapters
S14 E12: The PDP Playbook Every DTC Brand Should Be UsingHow DTC brands should design and optimize product detail pages (PDPs) to convert paid and organic traffic, including above-the-fold essentials, “shop” module bundling, key supporting modules, and two…17 Dec 2025 · 37 min · 9 chapters
S14 E11: The Truth About Retention and BFCMQ4/BFCM readiness and post-purchase retention for DTC brands, plus 2025/2026 marketing tactics (offers, landing pages, creative strategy, AI use, and “real” top-of-funnel).10 Dec 2025 · 33 min · 12 chapters
S14 E10: The BFCM Tactics That Actually WorkedSimon Wohl (Wool Ventures) recaps what worked/failed across Black Friday and Cyber Monday for brands doing roughly $1M–$20M revenue, then shares tactics for next year’s BFCM planning and…3 Dec 2025 · 42 min · 16 chapters
S14 E9: Last Minute BFCM 2025 PlaybookA tactical “last-minute” Black Friday/Cyber Monday 2025 playbook checklist covering website/tech, promo codes, time zones, email/SMS, paid media, organic social, affiliates/influencers, and CX/ops…26 Nov 2025 · 33 min · 14 chapters
S14 E8: Chatting with Zain (The TikTok Shop Expert)Social shopping on TikTok Shop during Q4/holiday season—how brands should win via volume content, live streaming, creator/affiliate programs, TikTok-native creative, and how TikTok Shop performance…19 Nov 2025 · 33 min · 15 chapters
S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)How DTC brands should think about distribution, “blue ocean” shelf placement, and retail go-to-market for CPG—using Swishables as the case study.12 Nov 2025 · 39 min · 14 chapters
S14 E6: The Five Questions Behind Every Great Landing PageHow to build high-converting landing pages fast using a repeatable process and a “five questions” framework, emphasizing speed, conversion-focused design, and iterative testing.5 Nov 2025 · 33 min · 16 chapters
S14 E5: How AI Is Rewriting the Rules of Ecom Marketing (with Liam Millward, Co-Founder and CEO of Instant)How AI is changing e-commerce retention/email marketing, arguing email has seen little innovation and that brands should use AI to drive revenue via personalization, smart coupons, and send-time…29 Oct 2025 · 36 min · 14 chapters
S14 E4: From Failure to a Billion Dollar Brand (with Danny Winer, CEO at Hexclad Cookware)How Hexclad (bootstrapped, 11+ years) grew from early failure to a billion-dollar cookware brand via storytelling, novelty, media/content, celebrity partnerships, and Q4 promotion strategy.22 Oct 2025 · 30 min · 10 chapters
S14 E3: Inside Comfrt’s $700 Million TikTok Playbook (with Hudson Leogrande, Founder of Comfrt)Comfort Clothing’s TikTok Shop growth and Hudson Leogrand’s Q4 playbook, focused on affiliate strategy, content system, dynamic pricing, pre-orders, and merchandising/bundles to avoid sellouts.16 Oct 2025 · 38 min · 15 chapters