Limited Supply cover art
Podcast · 62 episodes

Limited Supply, page 3

by Nik Sharma · English

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.

All episodes, page 3

S14 E2: 5 Tactics to Make Your Brand Unforgettable (with Jerel Blades, Head of Growth at TUSHY)How TUSHY’s Head of Growth uses brand + performance tactics to make campaigns unforgettable, measure multi-channel impact (D2C, Amazon, TV, OOH, social), and approach Black Friday with a single-SKU…8 Oct 2025 · 43 min · 17 chapters
S14 E1: How Affiliates and Creators Are Redefining Brand Marketing (with Aaron Paul, Co-founder of Paul Street)How affiliate marketing and creators are reshaping brand marketing, with Aaron Paul (Paul Street) arguing PR is shifting from traffic/discovery to credibility building that supports affiliate growth…1 Oct 2025 · 34 min · 10 chapters
S13 E12: From 4/20 Launch to $70M: BRĒZ’s Bootstrapped Playbook (with Aaron Nosbisch, Founder and CEO of BRĒZ)BRĒZ’s bootstrapped growth playbook for a cannabis drink—positioning, D2C-to-retail flywheel, channel scaling (TikTok Shop/Amazon), offer strategy, and Q4 promo lessons.24 Sep 2025 · 31 min · 13 chapters
S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)Jared Brody, EVP Marketing at Resident (acquired by Ashley Furniture), explains how he built an in-house “internal agency” for Ashley’s marketing, how he approaches performance marketing for a…17 Sep 2025 · 44 min · 21 chapters
S13 E10: How to Maximize Your Black Friday & Cyber Monday SalesTactical Black Friday/Cyber Monday planning for e-commerce brands, covering promotional strategy, website prep, discount/coupon setup, email capture, site speed/mobile UX, reviews/social proof,…10 Sep 2025 · 30 min · 13 chapters
S13 E9: Real DTC Stories to Learn FromReal DTC/D2C marketing playbook: how to clarify messaging, choose conversion channels (social, Shopify, Amazon), build organic awareness, and start paid ads with the right budget and testing.3 Sep 2025 · 1 h 29 min · 35 chapters
S13 E8: What the Best Brands Are Doing (And You Should Do It, Too)Q&A on what “best brands” do to improve paid performance and brand efficiency, including Meta “decline” causes, community building, bootstrapped growth, product-market-fit vs ad issues,…27 Aug 2025 · 1 h 6 min · 23 chapters
S13 E7: Why Your Website Isn’t Converting (and How to Fix It)Why websites don’t convert and how to fix conversion issues across the site and paid media funnel, ending with how to design an “acquisition offer” for new customers (especially for Meta).20 Aug 2025 · 27 min · 10 chapters
S13 E6: Landing Page Secrets That Actually ConvertLanding page conversion tactics for performance marketing, especially for brands with low brand awareness; emphasizes CRO, mobile-first design, clearer offers, and trust builders.13 Aug 2025 · 32 min · 16 chapters
S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)Diversifying paid acquisition channels beyond Meta for e-commerce, with emphasis on creative-performance integration, measurement, and testing budgets/credit.6 Aug 2025 · 41 min · 18 chapters
S13 E4: What Your Landing Page Is Doing WrongA tactical CRO “landing page teardown” episode where the host reviews multiple live websites and explains specific changes to improve conversion, including hero sections, CTA placement, social proof,…30 Jul 2025 · 55 min · 22 chapters
S13 E3: No Code? No Problem (with Billy Howell, Founder of Stupid Simple Apps)Interview with Billy Howell (“Vibe Coder”) on vibe coding/AI-assisted coding for building web apps that automate e-commerce workflows and eliminate recurring SaaS/widget fees.23 Jul 2025 · 47 min · 20 chapters
S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin GottliebHow journalists/marketers think about selling products differently than founders—covering brand building vs performance, organic vs paid testing, ad/landing-page metrics, early customer acquisition,…16 Jul 2025 · 33 min · 13 chapters
S13 E1: Listener Mailbag: DTC to Retail, Meta Ads, and Clothing BrandsSeason opener listener mailbag on scaling from DTC to retail, improving Meta ad funnel performance, budgeting for marketing tests, and apparel-specific advertising; plus hiring marketing talent and…9 Jul 2025 · 30 min · 9 chapters