How to Stand Up a Venture Capital Arm

25 Mar 2024 · 55 min

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M&A Science Podcast Episode Notes

Episode Title

How to Stand Up a Venture Capital Arm

Hosts

Kison Patel (CEO and Founder of DealRoom)

Guests

George Kellerman (VP, Head of Investments & Acquisitions at Woven by Toyota), Alexander Baum (Corporate Development Lead at Woven by Toyota)

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Episode Overview In this episode, George Kellerman and Alexander Baum discuss the importance of establishing a venture capital arm within a larger corporation. They share their journey at Woven by Toyota and the unique challenges and strategies involved in corporate development and M&A.

Learning Objectives

  • Understand how Woven by Toyota initiated its venture capital arm.
  • Insights into leadership and managing teams during M&A processes.
  • Key lessons learned from their experiences in corporate development.
  • Discussion on cultural differences in business practices, especially between Western and Japanese approaches.

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Key Topics and Discussions

  1. Background of Woven by Toyota
  2. Origins: Originally established as Toyota Research Institute Advanced Development in 2016, shifting focus from R&D to product integration.
  3. Goal: To transform Toyota into a mobility company, not just an automobile manufacturer.
  1. Establishing a Venture Capital Arm
  2. Woven Capital: An $800 million venture fund focusing on late-stage investments to fill technology and talent gaps.
  3. Strategy: Collaborate with growth-stage companies that can integrate technologies into Toyota’s operations.
  1. Corporate Development Insights
  2. Building a Team: George discusses the challenges of forming a corporate development team from scratch, emphasizing the importance of networking.
  3. Hiring Strategy: For successful acquisitions, having experienced personnel in HR, finance, and legal is crucial to navigate complex regulatory environments.
  1. Leadership and Management
  2. Management Lessons: Effective leadership requires being present throughout the M&A lifecycle, akin to firefighting—preparedness and adaptability are essential.
  3. Team Building: The importance of nurturing internal knowledge and ensuring continuity during transitions.
  1. Cultural Differences
  2. Decision-Making: Contrasting Western quick decision-making with the Japanese approach of thorough consensus-building.
  3. Challenges in Communication: Navigating language barriers and ensuring effective communication with a diverse team.
  1. Lessons Learned
  2. Experience Matters: Having M&A expertise is critical; relying on external contractors can be a temporary solution but is not sustainable long-term.
  3. Adaptation: Understanding cultural nuances can facilitate smoother integration and operational efficiency.
  1. Future Directions
  2. Woven City Project: A living laboratory for mobility innovations, focused on inclusive solutions for various demographics.
  3. Continuous Learning: Emphasizing the need for ongoing adaptation to change and new challenges in the M&A landscape.

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Episode Bookmarks

  • 00:00 - Intro
  • 06:15 - Transitioning from firefighting to M&A
  • 09:49 - How Woven by Toyota started
  • 14:31 - Strategy for starting a venture capital arm
  • 22:03 - Key lessons learned
  • 35:40 - Crazy stories in M&A
  • 39:34 - Cultural differences in Japan

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Key Takeaways

  • The establishment of a venture capital arm within a corporation can significantly enhance its ability to innovate and adapt in a fast-evolving market.
  • Leadership plays a crucial role in managing the complexities of M&A, especially in cross-cultural contexts.
  • Building a competent, experienced internal team is essential for successful integration post-acquisition.
  • Cultural sensitivity and understanding can lead to more effective collaborations and decision-making processes.

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Additional Notes

  • The episode highlights the value of networking in business and how connections can lead to successful partnerships and acquisitions.
  • Future engagements, such as the M&A Science Spring Summit 2024, are encouraged for those interested in furthering their knowledge in M&A practices.

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For more insights and resources, visit [M&A Science](https://mascience.com).

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Transcript

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0:01If you're listening to this podcast, chances are you're interested in learning best practices and the latest trends in M &A. If you're thinking yes, I'd personally like to invite you to join me and leading M &A practitioners from companies like Polygon, Fastlap, Slalom, Valuation Research Corporation, Liberty Company Insurance Brokers, EIS Holdings, and more on April 10th for the M &A Science 2024 Spring Summit. In five action-packed sessions, we'll dive into the latest trends, expert tips, and practical takeaways that you can take back to your team to optimize your M &A process. Visit the events page at mascience.com to register.

0:46Again, that's mascience.com. See you there.

0:55I'm Kisan Patel and you're listening to M &A Science, where we talk with deal professionals and learn valuable lessons from their experience. This podcast focuses on stories, strategies, and what actually happened during M &A deals.

1:20Hello, M &A scientists. Welcome to the M &A Science Podcast, where you learn from the best in M &A to uncover proven techniques for enterprise value creation. If you're interested in learning more about the products and services we developed to support world-class M &A teams, or want to get involved with our community of forward-thinking M &A practitioners, visit mascience.com. You can get started by subscribing to our free weekly newsletter for latest insights and events again that's mascience.com this is a two-part conversation with george kellerman bp head of investments and acquisitions at woven by toyota and alex baum corporate development lead at woven by toyota george talks about how woven started while alex will focus more on the cultural differences he encountered in japan i'm your host kisan patel CEO and founder of M &A Science.

2:07Joining me today is George Kellerman, VP, Head of Investments and Acquisitions at Woven by Toyota. Woven by Toyota is a wholly owned subsidiary of Toyota that is focused on building the safest, most intelligent, human-centered mobility for all. George, how are you doing today? I am living the dream. Thank you for having me. Thanks for making this happen. We are here live at the Woven by Toyota headquarters in Tokyo, Japan. I got my kid with me, Shyla. Thanks for making this happen, taking the time with us today. Yeah. Well, thank you for coming out to Tokyo to meet with me. Actually, we first met about three years ago, but this is our first chance to meet in person.

2:47And I do need to do a little shout out for you. When I was first here at Woven, I was a team of one and I was looking for help and advice on setting up our corporate dev team. I don't remember how we first got introduced, but you and I met and we spoke and you actually introduced me to Justin Trudell, who I brought on board to help set up the strategy and the team. And we then went on to do$750 million worth of M &A, five different transactions. So really a lot of what we've done is thanks to your support and the guidance that you gave me early on in the process. I'm glad. They say the most thoughtful gift in business is a thoughtful introduction.

3:26So it's great. It really is. I'm glad you're out here. I think we first met during COVID. So this is our first chance to meet in person, but thank you for having me here. I know there's some fun little things we're going to expand on from that. Yeah, absolutely. As you mentioned, I am the VP, Head of Investments and Acquisitions at Woven by Toyota. We're a wholly owned subsidiary of Toyota. I run the corporate development team, but I also run Woven Capital, which is an$800 million venture fund. We're the growth stage fund for Toyota. And so we're mostly making Series B and later stage investments.

3:58Potentially over time, those investments may serve as part of our M &A pipeline. That's actually one of the goals of the fund. To date, we haven't acquired any of our investments, but that is something that we may look at in the future. But since we're here today talking about M &A, I'd prefer to focus a little bit more on the corporate development side of things. I actually started my career on Sandhill Road in Silicon Valley. I was an attorney at a law firm called Venture Law Group. I was an M &A associate. Some of the early deals I worked on were representing Oracle and Intel and other major Silicon Valley heavyweights.

4:33And then I was doing M &A for Yahoo. I actually worked on Yahoo's acquisition of broadcast.com, which Mark Cuban's company and GeoCities. Some of these names may be ringing some bells for people. This was back in 1999 and 2000. And then I eventually moved in-house at Yahoo and I transitioned into licensing and distribution. But over the last 25 years or so, I've been at the edges of M &A working on various deals. When I came out to Woven, I was tasked with setting up a corporate development team from scratch. And that's where you again, really provided some valuable insights and introductions.

5:10I didn't realize you worked on those high-profile deals. I hear this whole time I introduced people like, hey, you got to talk to George. He's a firefighter turned F &A professional. Given this is a podcast, sometimes it's those inside stories. GeoCities is a well-known big acquisition in the early days of the internet. I think it was$3.5 billion acquisition. But I was the junior associate. So I was the one doing the actual due diligence, going through all the cardboard boxes, old school, no digital data room. Like we were literally going through files. And I found the old original certificate incorporation for GeoCities.

5:42And the company's name, when it was originally incorporated, was Beverly Hills Internet. Wow. The founders lived in Beverly Hills. And so they said, let's call it Beverly Hills Internet. But that's actually part of M &A. You find a lot of interesting things when you go through the diligence and you actually look at the history of a company. And it's really easy to just look at where it is today. But to really do effective diligence, you have to understand why it is what it is today and where it came from. You're going to tell us the firefighter story? Just so I get that out. It really is my relationship with Japan.

6:16I first came to Japan in 1987. I was a firefighter and rescue crew chief in the United States Air Force. And I was stationed at Misawa Air Base in Aomori Prefecture. I had a very unique opportunity because we shared the Air Force Base with the Japanese Air Force. And the runway was a civilian airport. So half of the fire department was Japanese. We didn't have a lot of fires. We didn't have laptops or iPads or iPhones back then. We would sit around and wait for fires. And I thought, let me use this as an opportunity to learn Japanese. So I taught myself how to read, write, and speak Japanese. I was stationed here for three years.

6:49Going full circle, that's what's brought me to now working for Toyota. But I've also worked for Yamaha Motor Ventures. I was one of the founding members at Yamaha Motor Ventures. I ran Dell Japan's consumer business. I ran international business development for Yahoo Japan. I've lived in Japan for over 15 years. But I would actually say, and I think it's really apropos to the M &A discussion. When I was in the fire department, we had two fundamental rules. And the first rule was you don't get to choose when the alarm goes off, which is really relevant to M &A. You don't really often get to choose when the company is going to go up for sale or when an opportunity is going to come your way.

7:24So you have to be ready to respond, all hands on deck. And sometimes, you know, it's a company maybe running out of money. It's a rush. But other times, it's competitive. And that's what creates the rush. If you really want to acquire the company, you have to be ready to put in an offer because they may already have an offer in hand or there's other suitors circling. So first rule, you don't get to choose when the alarm goes off. The second rule is you don't go home until the fire is out. And that's also true with M &A. M &A is not just a transaction that you close because first you sign the LOI, then you go into diligence, then you sign the merger agreement, and then there's a period of time until closing.

8:01And then there's integration. The process may be a year or even two years in some cases, depending on the level of integration. And same thing, you have to be there throughout the life cycle of the transaction. Some people may come and go from the transaction, but somebody also has to be there from the beginning to the end. I think they're really appropriate to M &A as a practice. I like that. I have my notes about when you run out of water, you start throwing dirt. That's the other one. So the one thing you learn in M &A, and this is also true, and this was not really a rule, but it was kind of a philosophy.

8:31Your job is to put the fire out when you're a firefighter. If you run out of water, you start throwing dirt. And it was kind of a joke, but it's also a reality. You can put a fire out with dirt if you put enough dirt on it. You pile it on. It's not efficient. It's harder to deploy, but it works. And you often find in M &A, you can't anticipate what's going to happen down the road, particularly during the negotiations, during the diligence, during the integration. You have to be prepared to adapt. And you have to be prepared to shift gears quickly. you can't just throw your hands up and walk away.

9:04You bought this company. You've committed to buy it and then you've bought it. You got to do whatever it takes to get it on the right track. And so that's also another lesson I brought from firefighting to M &A. I love the parallels from firefighting to M &A here. It is firefighting. Anyone who's done M &A, even if you've done one deal, there's always fires. They may be spot fires, but sometimes a spot fire becomes a force fire because you didn't appreciate how big of it is. Ah, that looks like it's manageable. Then you call them the attorneys and they're like, whoa, wait a second. Particularly when you start doing cross-border deals and you start looking at taxes and regulatory regimes.

9:43And sometimes there's just challenges you could not have anticipated. How did Woven by Toyota get started? Woven by Toyota actually originally was called Toyota Research Institute Advanced Development. And not to be confused with Toyota Research Institute. If we go back in 2016, Toyota launched Toyota Research Institute in Silicon Valley as an advanced R &D center. The founding CTO was James Kuffner. Now, they were doing autonomous vehicle technology, material science, automation, robotics, but it was all advanced R &D. But James realized that there wasn't an organization within Toyota that could take that advanced R &D and productize it and actually put it into Toyota vehicles.

10:22We recognized that there was a gap. And that was the birth of Toyota Research Institute Advanced Development. The idea that we would take that technology, productize it and put it into Toyota vehicles. But along the way, it was apparent that there were other opportunities that we could leverage that technology for. And that's what we eventually transitioned into and where we are today with Woven by Toyota, where we're really looking at the technologies that we can develop for Toyota to take it and transform it into a mobility company. Not just be an automobile manufacturer, but a true mobility company.

10:55The Woven Planet project. That's part of that. Toyota Research Institute Advanced Development originally became Woven Planet. And then Woven Planet rebranded earlier this year as Woven by Toyota. This is a fascinating project. Can you tell us a little bit about it? Because a lot of people don't know about it. I'm always like, go Google it. Go look it up. But rather hear it straight from you. Yeah, I think even if you Google it, yeah, you're not going to really be able to connect the dots, so to speak. But when Woven Planet was formed, the idea was that Woven Planet would be an operating company.

11:24We also recognized that we simply could not hire the talent that we needed at the pace that we needed in order to develop the technologies we wanted to deploy. And we knew that M &A was the only way to fill that gap. So in 2020, right in the middle of COVID, I went to the Toyota Motor Board of Directors and made a proposal to set up a corporate development team to get an allocation and a budget to basically go out and acquire talent and technology to accelerate Woven Planet's ability to operate in the market. Over the last couple of years, the overall strategy for Woven and for Toyota has shifted somewhat.

12:06And that's why we had a rebranding at the beginning of this year. But in 2021 and 2022, we did five different acquisitions. One was a pure technology acquisition, but we did four acquisitions with people. Three of them were publicly announced. We acquired the Lyft Level 5 autonomous driving unit from Lyft with offices in Palo Alto and London. We acquired Carmera, which was a startup with offices in Seattle and Brooklyn, New York. And then we acquired Renovo, which was a startup with offices in Silicon Valley. What goes into pitching a strategy like that? I was like, wait, let's back up a little bit.

12:442020, we obviously have some big ambitious goals. We're looking to build a whole division with AI talent. What does that look like? How do you formulate that and pitch it? Yeah, I wish I could show you. Unfortunately, I don't have this slide here in front of me, but there was what we call the money slide in that presentation. And it was really a chart that showed the headcount that we needed, the headcount we had, the headcount that we could achieve through our current hiring pace, and the headcount we knew we were going to need in the future. And there was a huge gap between where we were through hiring and where we needed to be.

13:23And there was only one way to fill that gap, and that would be through acquisition. Wow. That was a pretty straightforward pitch. It really was. And it was all data-driven. It was very clear. We knew what our hiring velocity was. And we even knew that before COVID. COVID created some challenges, but it didn't fundamentally change the velocity of our hiring. This was back in 2020, 2021, before the market really took a downturn. And there was still a lot of investment and activity in the autonomous vehicle space. And we knew that to be competitive, we had to be able to acquire. Now, building that strategy, pitching it, getting it sponsored, this is completely different than the venture arm.

14:03Yeah. And so I have two teams. I have a corporate development team that's part of Woven by Toyota. And then I have a separate team that is Woven Capital. But Woven Capital is your traditional Delaware limited partnership. It's an$800 million venture fund. It's self-funded through its management fees. But it doesn't do acquisitions. It's not a private equity fund. It's a very traditional venture capital fund. Can you tell me about the strategy that emerged behind that? That's actually tied to the transformation from Toyota Research Institute Advanced Development into Woven Planet. We also recognize that as Woven became an operating company, we didn't have the technology and the know-how to necessarily get to where we wanted in the timeframe that we wanted.

14:47and we knew that we were going to need to bring later stage companies to the table to help us accelerate into the market. In other words, a really early stage startup, like a Series A company or a seed company, they're not really in the position to actually collaborate with us and scale our business. They might be able to do a proof of concept or some joint development, but we actually needed partners that could help us actually scale our business. And so the thinking was, let's write later stage investments in more mature companies that actually are big enough and mature enough and capable enough of working with us.

15:25But with Woven Planets transition into Woven by Toyota, we also transitioned in from supporting Woven from an investment perspective to now supporting Toyota on a global basis for all of its growth stage needs. So the main drivers would be access to technology and then potential technology. Technology, markets, know-how, and people. Because when you partner with somebody, they're bringing their people to the table. They may be employees of that company. Unlike an acquisition, they're not becoming part of our company. But through a... It could be a joint development agreement. It could be through a partnership agreement, a commercial agreement.

16:01We're able to access that talent and know-how and leverage it for us. How big are these two teams? Right now, corporate development is two. We unfortunately lost a few people through the reorganization. The former head of the group is now the chief of staff for our new CTO. And one of our members who was on the integration team moved over to global operations to help with project management. But we're actually in the process of proposing a bigger program and platform for Toyota globally. Wow. And then the capital side? Well, the capital is 15 people right now with plans to hire another seven or eight over the next year.

16:38You built these teams out from scratch. Yeah, I was employee number one at the start. Walk me through that. What goes into making that happen successfully? Wow, I don't know where to start with that. It's knowing people like you and being able to get introductions to the right people. In fact, my current corporate development lead, a gentleman named Alex Baum, he actually came with Justin Trudell, whom you introduced, and they were contractors in the beginning. But through that relationship, they helped me create the presentation and the materials that we presented to the Toyota Motor Board of Directors.

17:11Literally, within 48 hours after getting approval from the board, the Lyft Level 5 acquisition came up. And so we had to immediately pivot into, okay, now we're a deal team. And actually, the original consulting agreement didn't contemplate that. So we had to amend the statement of work and shift gears from, okay, let's build a strategy and a plan to let's execute on this deal. So when we launched that deal, I literally had no employees. I had two contractors, Justin Trudell and Alex Baum. But I really got to know Alex through that process. And eventually, we asked him to join the team as an employee.

17:46And he relocated to Japan. And I believe he'll be speaking with you later today. Okay. So the network is a key thing. Oh, absolutely. Let me back up. Because you introduced me to Justin. Justin brought Alex to the table, who's now the corporate development lead of the team. But more importantly, when we did the Lyft Level 5 acquisition, it was really a carve-out from a publicly traded company. And it didn't come with any back office. It was just engineers, essentially. So no finance, legal, HR, that type of team, which meant we had to be ready to ingest those people and support them. And it was through Justin.

18:25He had existing relationships with KPMG. We actually very quickly looked at several firms to help us with the due diligence, the technical diligence. But then we actually ended up hiring many of them to serve as interim HR, interim communications, because we didn't have a team on the ground in North America or London to actually support those people that were about to become employees. We had to hire attorneys not only in the US, but in the UK. We had to go through CFIUS. At one point, the deal team was over 250 people. When you add all the different contractors and specialists, and I would say probably 70 or 80 % of them came through Justin, through his network.

19:08Because Justin actually had a business of helping firms stand up corporate development teams. And I believe at the time he had helped various private equity firms stand up their teams. And I think he had done six or seven of those. And so he had a very broad network of attorneys, communications experts, HR experts, management consulting firms. So yeah, it was all network. And it started with you. Thanks. I'm fired. Any other key things? I feel like there's a lot more than the network. You get the people, then there's lining them and the leadership behind it. The other part, and again, because when we launched this, we didn't have our own dedicated team.

19:48So we built that over the time while we were doing that. We eventually got the CorpDev team up to five people. And that was part of it as well. Not only were we leveraging outside third parties, but we were trying to hire our own team, make that internal transition. At one point, we had three deals all running in parallel, Lift Level 5, Carmela, and Renovo. And they all closed within one month of each other in July, August, and September of 2021. It was a heavy lift. I won't downplay it. The thing I liken it to is it's actually a quote that I have to attribute to Reid Hoffman, the founder of LinkedIn, he often describes entrepreneurship as jumping off a cliff and building a plane on the way down.

20:29Our acquisitions were like jumping off a cliff and building an organization to support these people that we were about to acquire or bring on board from scratch. Everything. Legal, finance, HR. I do have to tell one funny story. I'll never forget the day the Lyft deal closed. One of the engineers came to me and they knew I was an attorney by training. And they came to me and they said, Hey, do we have a form NDA? And I thought we have a Japanese one, but we don't have one under California law. So I said, let me contact our attorneys. We were using DLA Piper as the transaction attorneys. And I got DLA Piper to create an NDA for us using California law.

21:08And I gave it to the engineer and I said, here, you can use this. And then he said, that's great. Who's authorized to sign it? And we're like, okay, we're going to have to do a board resolution to appoint officers. We really literally were doing everything from scratch. It's hard for some people to maybe really wrap their heads around that. That was literally what we were doing. And our HR, legal, and finance teams were all in Japan. And some of them had zero M &A experience, limited English experience. And so we just, we had to figure it out. Firefighting terminology, like if you run out of water, throw dirt, you got to get it done.

21:43We have to support these employees. We have to make sure their integration as smooth as possible and provide them the resources that they need to be able to do their jobs. It's got to be some interesting lessons learned. Like this is really unique for an organization to do this on an international level. What were the big lessons learned? The whole aspect of carve out doing this, all folks that are first time doing it. The biggest lesson I learned was really around the importance of having people with the experience. You can be a lifelong HR person, or you could be a lifelong finance person or a lifelong legal person.

22:19But if you've never done M &A, you don't really truly understand and appreciate the intricacies and the challenges, particularly when you're doing cross-border. When we look at Woven Planet at the time, when it was originally created as TRIAD, it was a domestic Japanese corporation. We had a lot of foreigners on the team, but the back office was all here in Japan. They weren't hired because they had M &A experience. They, in many cases, didn't have international experience. That wasn't part of the job description. They were hired to be the back office for a domestic Japanese corporation. And now we're trying to buy a company with teams in the US and the UK, which are different.

22:59And what complicated it in some ways, I'll never forget this. This is another thing you may remember during COVID, everyone became remote. while Lyft Level 5 had an office in Palo Alto, very few people, if any, were actually going into the office. The team was spread out in, I think, 26 states and six or seven countries. They were all working remotely. And we had to consider all of the laws and regulations and how do we make sure that we're not falling afoul of different laws and employment regulations in all these different states. It's our HR team here in Japan. They didn't have experience with US laws, let alone each state's laws.

23:41The one thing I really recognize is that before you commit to a deal, you really do need to have some basic foundational skill and expertise on the team. Like I said, we ended up using a lot of contractors and they did a great job. But they're no replacement for your own team because at some point, they transition off and they hand it off to the business. In many cases, these were new people that we had to hire. And they don't come with the transaction history. They don't understand the details and intricacies of why we're doing things the way we're doing them. It would have been much better if we had that infrastructure in place when we did the deal, because that institutional knowledge and history would have remained after the integration was done.

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24:27It sounded like the contractors of the experience are essentially a band-aid to get the early deals going. And then after you started getting some reps in, you're building that experience in-house and really having more of that organic capacity. The contractors all did a fantastic job. But again, they transition off at some point. When you're dealing with integration, you want continuity. You want institutional history and knowledge because they know where things are, why they were done the way they were done. And in some cases, you do things temporarily. You know that's a temporary fix and you're going to change it.

24:59But if the person who knows it's temporary leaves, and then somebody else is like, oh, that's how we're doing it. No, that's not how we're doing it. We just did that because we had no choice. We now need to clean it up or fix it. So it's not a criticism or critique of anyone. It's really a reflection of going back to what I said. M &A is firefighting. You wouldn't want to run into a burning building if the people had never been in a burning building before. You want them to at least have some basic knowledge of the regulatory regime, the tax consequences, the HR requirements, the people, the cultures.

25:33We were dealing with onboarding people from three geographic regions. We were a Japanese company ingesting people from the U.S. and the U.K. our HR team in Japan didn't have experience dealing with US visas. It just wasn't part of their job description or their day-to-day requirements. Again, that's where really making sure you've got the talent in-house before you make the commitment is probably the biggest learning for me. After five acquisitions, does the strategy change much? The strategy changed mostly because Woven's strategy changed. Like I said, Woven went from Woven Planet to Woven by Toyota.

26:05We really doubled down and focused on supporting Toyota in terms of delivering the things that Toyota needs. You may also recall that earlier this year, and so our transition happened right at the same time too, is that Akio Toyota, who was formerly the chairman and CEO of Toyota, he recognized that Toyota needed to transition. Our parent essentially needed to transition and he stepped back from the CEO position. He's still the chairman, but he appointed a new CEO, Koji Sato, who came from Lexus. basically the next generation of leadership. And Koji Sato came in and that brought a new CFO, a new CTO, new executives, and a new organizational structure, which you typically see when you have a CEO change.

26:50And that set in motion the transformation of Toyota, which then had follow-on effects for Woven. Yes, it's really a reflection of Toyota's strategy has changed. And so our strategy has evolved to align with their strategy. You're still building an autonomous city? Oh, you mean Woven City? Yeah. Yes, we are. It's on track. Daisuke Toyota runs that. It's a project that's actually run here within Woven by Toyota. I believe by the end of next year, they're going to have phase one with people starting to move in. Wow. Yeah. Tell a little bit about it. This is actually a really cool project. So Woven City is a test track for mobility.

27:26When you think about mobility, it's not just cars. It's every step in the process. But we think of mobility in a more holistic sense. It's not just a person going from point A to point B. It could be goods. It could be information. When this podcast goes live, it's going to be digitally streamed through various platforms and people will then download it or stream it and listen to it. And that's a form of mobility. Humans are essentially mobile creatures. Mobility is part of the human experience. Everyone listening to this podcast moved in some form today. Or if you just think of what did you have for breakfast?

28:02How did that food get to your house? Or how did you get to the restaurant? And how did the food get to the restaurant? all the different steps in that process. And so it's very difficult to innovate sometimes within the existing infrastructure. So one of the things you want to be able to do is if we were to design this from the beginning and from the ground up, how might we do that? And how do we test some of these technologies? We actually think of Woven City as a test track for mobility, and it's a living laboratory. The idea being that you'll constantly iterate. You'll test and see what works, what doesn't, and then you can evolve and you can continue to test.

28:37So it's land that's owned by Toyota. It's a former factory site. Because it's private land and owned by Toyota, it gives us a lot of flexibility. But people will actually live in the city. We'll have senior citizens. We'll have families. We'll have single people and kids. It's really to try to test those different forms of mobility and technologies. One of the things I read was that they include people with impairments in developing technology for that. Absolutely. That is the goal. Again, it's actually a fundamental mission of Toyota is mobility for all. We don't want to leave anyone behind. We want to make sure that we're creating mobility solutions for everyone, whether it's the disabled, the elderly, the young, the professional, the business person.

29:18It's not just personally owned vehicles, but it's fleets, it's transportation, it's data and information. So when we think of mobility, we think of people, goods and information. And frankly, when we think about the direction technology is taking with cars, you hear this analogy often that a car today is like an iPhone with wheels. It's mostly software. The amount of software is only going to increase over time. But it's not just software in the vehicle. It's connected to the internet, which gives it access to data and information. And some of the information that it's collecting and gathering as it's moving down the road may be processed at the edge on the vehicle.

29:54but some of it may go up to the cloud and be processed in the cloud. And that's the goal, I believe, of all the auto OEMs is how do we build that infrastructure and that technology so that we can constantly be improving the experience for our customers and our end users. But also, as I said earlier, we want to make the safest, most intelligent, human-centric mobility. At the end of the day, it's about the person in the middle of it. It's not just the vehicle, but it's creating delight for people so that they can fulfill their personal needs, whether that's going to school, going to work, going to the doctor, just going for a drive, traveling, seeing the world, whatever it might be, whatever gives you delight, we want to be able to empower and enable that.

30:37Exciting. I'm looking forward to doing the sequel list interview at Wolven City when phase one's ready. I got two things I want to touch on. One is culture differences. And I'm doing a few interviews. I'm going to talk to your colleague, Alex, about cultural differences. And I've got another gentleman from Nissan, but I'd love to hear it from the leadership part of it, specifically like dealing with the board and those things. And there's things that you hear of, things move slower and that sort of culture around getting real consensus before things move forward. I'd love to hear from your experience around what's that been like?

31:09Yeah, I have a point of view. I've lived here for over 15 years. I was here in the Air Force. I worked for Dell Japan, Yahoo Japan, Yamaha Motor Ventures, woven by Toyota. Lots of different experiences, different types of companies. When I first came to Japan, the way it was explained to me, and I've come to find that this is true, this is what I believe, is it's really around the decision-making process. In the West, and that's a broad term, but in the West, generally speaking, we like to extol the virtues of the strong CEO who just says, you know what, we're going to do X. Sometimes the team is caught off guard.

31:46The CEO is like, we're going to go do that and go figure it out. So quick decision, and we look at that person and say, that's a visionary leader. They just made that quick decision. But the team is sometimes like, how do we do this? We don't know. We haven't given it any thought. You didn't give us any time to prepare. And so they then have to spend a lot of time. Okay, how do we actually execute on this? And the execution may take a long time. The decision-making process in Japan, from my experience, and again, I believe this to be true, is the exact opposite. You start by consulting with everyone.

32:15You go around and you talk to legal, you talk to HR, you talk to facilities, you talk to the regulators, you talk to everyone and say, this is what we're thinking of doing. If we do this, how's it going to impact you? What are you going to need? You get everyone's consensus. And it sounds like it's a time-consuming process. But by the time everyone's on board, the decision is actually really simple because everyone knows what they need to do. So the execution doesn't take as long. So it's really a question of how long does it take to make the decision and how long does it take to execute? You still get to market just as quickly.

32:50It's just, it looks like the Western decision-maker, oh, wow, that was great. But they don't actually roll it out and deploy it any faster necessarily. So I think that's one big difference. But there's a lot of advantages to it because you identify the challenges up front. In fact, one of the things that we do here in many meetings, we do it with board meetings, we do it with the Loven Capital's Investment Committee, and we do it in a lot of different scenarios where we have what are called GZEN meetings. GZEN literally means pre-meeting. And you'll meet with, let's say, each board member one-on-one.

33:22And you'll say, look, we're thinking of bringing this resolution to the board meeting. What are your questions? What are your potential objections? So that when you actually come to the board, you know everybody's potential objections, concerns, or what they like. And then you can make sure you address those in the board meeting. It's a much more efficient meeting. And then you can get to consensus faster because you've already talked to everybody. To the outsider, it may look like it takes more time, but I think it's actually more efficient than throwing an idea into a board meeting. and then somebody says something and then the whole discussion goes off the rails because nobody was prepared and nobody really knew what was going to be discussed beforehand.

34:00So that's one thing when it comes to the decision-making process. The other thing that is a challenge at times is sometimes in our meetings, depending on who's attending the meetings, we have to have simultaneous interpreters. That can be a challenge if the interpreters are not familiar with the vocabulary and the technology that you're talking about. So often what we have to do is we have to submit materials to them in advance so that they can make sure they understand the gist of the discussion. Sometimes we even submit scripts to them so they know what we're going to say. But that also means that in the meeting, sometimes it looks like we're reading a script because we actually may be reading a script.

34:34Because if you deviate, you can lose the interpreters and it may not be tracking to the materials you've already shared. So you have to be really thoughtful about what do you put in the materials and how do you present it. And that's probably the bigger challenge is simultaneous interpretation is really difficult if you're not used to it. In fact, sometimes some of the new team members, they speak so fast that the interpreters can't keep up. And at some point they miss things because they have to skip ahead or they'll just completely fall behind. And actually, if you sat in a meeting, I'm maybe a typical American.

35:07We're speaking both our native languages and we're speaking English. But if I was in a board meeting, for example, I would be speaking like this and I would be talking very slowly, very monotone. you would notice it. You'd be like, wow, good. But it's all about understanding at the end of the day. If they understand the message, they're very thoughtful, very intelligent. What it really comes down to is you have to be willing to be humble and change the way you present the material and the way you pitch. There's got to be mindful. I know you got a hard stop. I know how they are about time here in Japan.

35:38But before I let you go, I got to ask you, what's the craziest thing you've seen in M &A? I think the craziest thing I ever saw was when there was a discussion around compensation and there was just a clear disconnect between the acquirer's HR team and the acquirer's HR team. And without going into details, it was around how big the stock option grants should be. And they were valuing it at the face value of the option, but only 25 % of that's per year. And they were like, no, you need to give that value every year. So you literally had to quadruple the stock option grant to hit the number that the acquired company required in order to agree to the deal.

36:22And again, it was just a lack of experience, not understanding how to do M &A and how to think about stock option grants and the vesting schedule and things like that. Expectations, especially when you don't have experience in the deal. George, it's been awesome. Yeah, likewise. And I do want to end by thanking you again for the introduction to Justin Trudell. And actually, I know we've had on and off conversations over the last couple of years. So I really appreciate the support and the guidance. And I read your book too. You sent me a copy of your book a couple of years ago and I read that and I've recommended it to other people as well.

36:54I wish you the best of luck. Hey, it's just beginning. It sounds like you're just getting started. So I'm looking forward to continuing collaborations, George. Likewise. Again, I know you got a lot going on. So thanks so much for taking the time to have this conversation. Thank you. My pleasure. Joining me today is Alex Baum, corporate development lead at Woven by Toyota. Alex, how are you doing today? I'm doing well. Thanks for asking. How are you? Hey, I'm doing great. I talked to your colleague George earlier, had a fun conversation about the things that you're up to, but you got a bit of a different story.

37:24I get the narrative in terms of how things started and the view from the top, but what I want to hear is from your perspective, as more boots on the ground, being firsthand, seeing the chaos, But you have a personal story, born and raised in the U.S. And you spent this past year here in Tokyo working on M &A deals. I'd love to hear more about that experience and just expand into what it's been like learning the culture and the differences and things for others that may go through it and what they can learn from your experience. Thanks for that. I've been with the company for three and a half years, give or take a month.

37:57And I've been here in Tokyo since April of 2022. So about a year and a half. The story there is when I first joined, there was no U.S. operations. We actually expanded primarily and organically into the U.S. I started as a contractor. And by the time I decided to join full-time, it was peak COVID and the border was closed. The border was closed for about a year and a half. I started as a contractor in August. And then that, let's say January, I signed my employment agreement. And they said, probably three months you'll be able to get over to Tokyo. It took a year and three months. So it was the next April, not the current April.

38:28That was interesting. I gave up my apartment in New York City. I traveled a little bit. I spent a couple months at my parents' house, a couple months in different cities. But also from the perspective of knowing nothing about Japanese culture, I did get the opportunity to work day in, day out on urgent, time-sensitive, very complicated things with many members of the team. I eased into it a little bit. I had a year and a half of learning a lot about Japanese culture from a work perspective and working with my Japanese colleagues every day, 24-7. That was helpful. I moved out here last April. I found probably the fastest in my life I've been able to make friends and find community.

38:59And I love it here. It's super clean. The food's delicious. It's a really good quality of life. Everybody's kind. It's really safe. You leave your book bag somewhere in New York, you go right back to get it. Here, you could go get it in the morning. It's still going to be there. It's been a great experience. There's definitely challenges being someone who comes from a Western background, a New York investment banker, and fitting it in a culture that's a little bit different from a work perspective and how they make decisions. But here for the challenge. Early on, it started remote. You've had some colleagues.

39:27And I'm curious, what were some of the things you started interpreting early on as cultural differences from that experience? My first remit was to get a budget policy and process approved as a contractor to do M &A. And I believe George will tell you this as well. Within 48 hours of getting that done, we had a live deal. And for me, the first thing I noticed was the uncertainty avoidance. We were working with a team that had never done M &A before. We were doing a large complex acquisition. And there was just someone who is at Toyota. So if you are an employee at Women by Toyota, you're probably here for the rest of your life.

39:59The attrition is incredibly low. We have a very safe job. The culture here is not to let people go. You do a good job and you continue to advance to the company. And this was seen as a huge risk to a lot of my colleagues. And it took a lot of effort because we had nothing when we first started. And it's like Japanese generally don't work without a policy, a process, a procedure, a playbook. And we had none of that. And so we had to build that as we were going and give guardrails to people so that they could do their job. And they were very hesitant to just jump in. I think that would be generally the case without having that experience in the background.

40:26but it was much more here for me. We were put in a lot of situations where you have just enough resources to get it done. So you just sometimes have to make decisions. And for me, what I found was like, okay, folks aren't going to do that. What my process would be is like, get the executive person or the person in charge to give you that top down, always top down. And then from there, you can go make decisions quickly. And so we were kind of in a situation where I would describe it as having to operate outside of the normal operating procedure of a Japanese company just to get things done. And it just had to be that way.

40:54Getting to witness that tension was fun in a way. Wow. So it's actually really unique in that regard that it was more about you trying to help your colleagues manage the situation and then certainty as opposed to you sort of conforming to it. Well, it's come full circle. More recently, I have a lot more of experience working in what I would call a more traditional Japanese environment and getting things done by collective support. I think that's how you can surprise it, right? Here to get something done, you have to have all of the decision makers and then all of the stakeholders get their input, make sure things are flushed.

41:23When a decision is made, you're expected to know from A to Z how it's going to go, and then it's like a domino. Getting to the decision is the hard part. Once you get to the decision, the whole entire structure is done. Generally, my experience has been in the U.S., it's like you make the decision first, and then you figure out how to do it. And so when we first started, we made a decision, and then we figured it out, which was more Western. And I saw some of the challenges with that and gained some appreciation for the way the Japanese do things. And then now I have the opposite, and I also feel the frustration.

41:45And so I think for me, people are generally the same. It's their expectations that are different. That's what I've learned in the last three years. And so it's just managing and finding that middle ground. Let's take it to coming to Tokyo. Like from the beginning, what was it like moving in? I had to go through learning how the subway system works. And I think that was a fun little journey to get used to. Once you figure it out, it's a piece of cake. But yeah, I'd just love to know just getting acclimated in the whole new environment because it's not just the country next door. We have a really good relocation service and they were really helpful.

42:14And my first day that I came to the office, before I went to the office, I actually met them at my city ward to help file some paperwork. And when the relocation team member that was supporting me found out that I hadn't raided the train before, he actually walked me all the way to the office. He took the train with me and took me to the office and wouldn't take no for an answer. And that was like my first taste of like how helpful and kind Japanese people can be, which is not something I would have expected. I don't think that's something you would expect as an American that I was like super grateful and blown away for.

42:40And then because I had already known a lot of my Japanese colleagues, but there was a lot of people coming at the same time. There was like an immediate camaraderie. We would all go out together. We'd do dinner. We'd do drinks. we do all sorts of fun things. And it really wasn't so bad. I'm also kind of an adventurous person just by spirit. And so for me, look, a lot of challenges around. There's a lot of paperwork and I don't even know what I'm reading and I'm using Translate and I get frustrated. And I've definitely had things not done the best way because I didn't feel like dealing with the paperwork or whatever it might be.

43:05At one point, I missed a Wi-Fi payment and I just canceled it instead of trying to figure out how to get it again and paid for the hardware. Just things like that. But really, I've been blown away by how kind and hospitable people are. And it's been a really great experience for me. Okay. You got settled in? You got a place, you got, you figured out how to do and from work. Yep. Socially, it seems like you started meeting folks, you got work colleagues and things like that. And yeah, again, the relocation company handled everything, getting me an apartment. I just had to go look for apartments and the guy spoke English.

43:32And even the contract was signed by Woven. And I found it to not be that difficult. I think if we didn't have the relocation services, it would have been a nightmare. I also say, I don't know how people did this for cell phones because Google Translate is my savior. But yeah, I've been really fortunate. I came in, having worked really hard for a long period of time and was the deal-making cycle. It peaks and valleys. And within around a month of me getting here, we were slow for a few months. And I used that opportunity to really explore and make some friends. And yeah, I just really, I would say out of all the moves I've made in my life, this was one of the smoothest, which is really surprising to say.

44:00But I think I just was in the right mindset. How would you contrast it like New York? Because I feel like that's our episode in the US and here you got it in Japan. Yeah. So the first thing, I go back to New York regularly. The reverse culture shock I had was just like, oh crap, I can't make eye contact with people. Because you don't think about that. just like walking around in Brooklyn or wherever it might be. You don't make eye contact with people. It's a bad idea. And things like that don't exist here. You don't have to be aware of your surroundings. I don't feel like that. But then it's cleaner, safer.

44:26The trains run on time is like the normal things. Most of my friends are expats. I have work colleagues that I have dinner with once in a while, I have drinks with, and I consider them my friends. But people that I hang out with on a regular basis are mostly expats. They call it the Japanese wall. It's where it's a little bit more difficult to make long-term Japanese friends. And I think that's probably true. Getting out there, finding like the cool events and things. But it's a huge city. you can entertain yourself forever. I've gotten to travel and explore Southeast Asia a little bit. For me, I would say really positive.

44:51I love the city. I think it has the best food in the world. It's clean, safe, and affordable. So it's really nice. But then I was in New York City for... I grew up in New Jersey about an hour out of the city. And then I lived in New York City for like seven years. And the people that I was friends with there are like my lifelong friends. And so here, I've been here for a year and a half. I've traveled a little bit during that time. I think I've met a couple of people that could be that way too. But they're mostly expats. And making the deep connections with Japanese people is much harder. Okay.

45:12Very interesting. Especially I don't speak any Japanese really at all. So I'm studying, but it's quite difficult. Yes. I got very discouraged after about five months. What were the things that you learned when you actually are working in person in the office in terms of the difference between the working culture? The first thing was I had to wear my mask in the office for much, much longer than everybody else in the US did. I'm trying to think of like the major differences. We work on such an international team. So the thing that's really interesting about Woven is that, and I don't know that I'm just going to ballpark.

45:41I believe that two thirds of employees are international. That's roughly, we're around 2 ,500 people. I would say around 1 ,500 are international, give or take. And so there's a very large international, it's like a melting pot of a company. I don't really love that term, but lack of a better one. And so for me, probably half the team that I work with on a regular basis is Japanese and half is from some other part of the world, wherever it may be, American or French or Spanish. And it's been easy for me. Woven was designed to be a mix of Silicon Valley and Japan. And there's definitely challenges.

46:08We've seen some hard times. We've seen some huge misunderstandings, misaligned expectations. But the work culture that I was warned to be afraid of and that I know people that deal with where it's their working hours are nine to nine every day and you don't experience it here. It really feels like working in a Silicon Valley company. Now, getting consensus and decision making is different and more challenging. Also, transparently, I'd spent small investment bank, startup, a little bit of time at a big company like this. I find the most challenging thing for me is now as I've stepped up into the corporate of lead role, it's getting the consensus across a bunch of different people and a bunch of different orgs.

46:39And in Japan, And when a decision is made, you go kind of double click on that. It's like, it's a rubber stamp. All the stamps have been collected. And then the actual decision is a rubber stamp, or at least that's the ideal. And that is very challenging. It's time consuming. You have to think in years, not weeks. We're trying to establish a global corporate development platform to take some of the learnings and lessons that we have here across Toyota. And we've been working on that for, I've been in this role since April. So that's eight months now. And I've gotten a slide or two that I've seen.

47:04And that's really excited about that. So it's like we're being told in a few more months as we work a few things out, we can start moving up the chain and talking to people. And that's eight months worth of work. And I think that was like what the expectation was. It was like, if we're going to go for this, measure it in six month increments, not in whereas in the US, if you were like, Hey, let's go create a global corporate development platform. And you hadn't seen progress in three months, you'd probably scrap it. Yeah. I mean, I found stuff to do other ways to stay busy and contribute and add value.

47:26But that kind of like the process, being patient, and then also communication. So while the work culture here is a blend, there are a lot of colleagues that don't have great English speaking ability. or I should say their English isn't incrementally better than my Japanese times a thousand, but you have to speak slowly and use like vocabulary. And for someone like me, it's, you can't use fancy M &A terms. The ability to distill your information into like bite-sized executive level quick hits, taking these complex ideas, topics, tasks, and making it digestible for someone who's not a native English speaker on first go and getting them to actually read it and retain it is probably the biggest challenge that I have.

48:04It's been a great opportunity to learn. And the Japanese have a term that I was networking and having lunch with a guy who also lived in New Jersey for a while. It's nobushiro. And it means to stretch oneself. So that is like, I've seen this experience. Yeah, it's nobushiro. Can we break down the rubber stamp approval? It sounds like you need to identify all these different stakeholders and then get their buy-in individually. And then once you do that, you can actually formally get a form of... Does that sound right? Yeah, it's interesting. That is correct. So you should have all of the key stakeholders and then all of the process level people like, yes, this would work.

48:38And yes, the stakeholders are aligned. There's a balance. There's like this push and pull, though, because it's a lot easier to get things done if you have the top person, the executives, the decision makers on your side. And what I find is I try to socialize with kind of the senior level people that I have a good relationship with, my boss, and then try to get top level. Yes, this makes sense. Let's go figure it out. And then go and get all the rubber stamps before going back to them. Because you might also get, hey, you're a junior. or how are you going to get this done? And it's a balance of being like a top-down culture, but then also needing all the rubber stamps and being here for a year and a half.

49:08I think hopefully I'll have more perspective in another year and a half, but I'm still just learning. That's so fascinating. So you get at least some initial buying at the top level. And then you take that narrative with you to the other stakeholders and said, hey, I'm having a conversation with the big dogs here. And we're looking at this thing, but I want to understand your perspective. I want to understand how this impacts you. Exactly. And then get onto it. If they have some big objection, you'll hear it out. And then you work on addressing that. You go around the next day. This is why it takes so long.

49:34And I don't know. I can't. I don't have patience for this. So given fundamentally, that's how this works. How do you balance this when we're looking at doing these deals between the Japanese culture and American culture? Where like you just described earlier, we want to get things done. We make the decision. Let's go. Yeah. The cultural relationships between the first thing that we did was when we started making acquisitions, we let people operate as is. We didn't go in immediately. There's a reputation that I've heard other people talk about for Japanese acquirers to go in and say, no, this is how we do business.

50:04We did not do that. We said, you're going to continue to run your business. The engineers are going to get to know each other over the first six months. We're going to figure out how we're going to work together. That had its pros and cons. Pros, we didn't create a ton of frustration and stifle the business. And we've been able to have pretty good attrition metrics. And so I'm proud of that. Cons, there wasn't as much strategy alignment in the beginning. There's a definite balance there. And for us, we have OKRs. We want to know what the acquisition, what that is going to be working on. and then we want to give them some freedom to slowly integrate over time.

50:32And so I think that's the key. And then pace of decision-making, I think, can be frustrating for people. It can be frustrating for myself. But when you do have the alignment and you know what the objective is, everything just goes boom, boom, boom, boom, boom. And so once you have that alignment, and ideally by the time we acquire the company, we have that alignment, things actually move really quickly and decisions get made really quickly, which is, I think, super efficient and really cool to see. You have to see it, I think, first. But when you see how long it takes, but then it can be more challenging from an American perspective.

50:58it can be frustrating but then when the lever flips it's cool and you say okay i understand why they do that it's just like polar opposite of how things are done in the us part of me is like is there like a hybrid i get it i think that's really cool that you get that level of alignment because then you don't run into those friction points that we typically have that hey here's stakeholders that are misaligned and how do you deal with that and all those people issues but the speed you're sacrificing a lot of speed i don't know there's a way to combine it so we have moved pretty fast here. In terms of the middle ground, this is it.

51:30And there's a push and pull. Some of the stuff we're trying to work on right now isn't priority. We're trying to hit objectives. We're trying to go into vehicles. Me trying to create a corporate development platform for Toyota isn't everyone's number one priority and have to be respectful. But when the decision was, we need to accelerate, we're behind, we want to deploy capital, it took us three months to get a billion dollar budget approved. And then we went and over the course of a year and a half, we did five deals. And for really any corporate that doesn't have a long M &A experience, that is very fast.

51:54I tell people all the time, a lot of times you build a corporate team, you don't get a deal done in the first year because you have to build out everything. When the decision is made, the company can move pretty quickly. And those are a lot of decisions that were made quick. So I think this is the experiment. This is the attempt to find the middle ground. And it's fun to be here and see it happen. Great experience. Yeah. What's the craziest thing you've seen in M &A? So the craziest thing I've seen in M &A was, it's been a while since this happened. I think it was the exact same day that the wires were supposed to be transferred.

52:17I got a call. It must have been 6.30 in the morning. Hey, Alex, are you planning to call me into the office today? Yeah, what's going on? Okay, I need you to be at the client's office. Go there now. I'll send you an email. Essentially, they had contracts with a lot of the leading, like a lot of real estate buildings in New York City to have equipment in their building, on their building, whatever it might be. None of those contracts were signed. They were handshaking Christmas gifts. So the big relationships, in this case, in the Jewish community and all the equipment was just like, there was a contract agreement of terms.

52:45Nothing was signed. It was all handshake. And he'd send them a Christmas gift every year to keep them happy. We had to create a stack of, I went through the data room. I said, these are the contracts that aren't signed. And every couple hours as the day would go on, hey, Alex, how are we going? Like, you know, there's the founder and the chairman making phone calls, getting them all done. It took us three days. So it was just delayed it. Awesome. That's such a crazy story. Hey, those of you still with us. Until next time, here's to the deal.

53:18Thank you for taking the time to explore the world of M &A with our podcast. We love hearing feedback. Tag us on a LinkedIn post, add a review on Apple Podcasts. We'd love to hear from you. If you need help standing up an M &A function or optimizing one that you already have, we're here to help. And if we can't help you, we probably know someone that can. You can reach out to me by email, Kisan, K-I-S-O-N, at mascience.com. Or you can text me directly at 312-857-3711. If you just want to keep learning at your own pace, visit mascience.com for a lot more content and resources. That's where you can also subscribe to our newsletter.

54:03Again, that's mascience.com. Here's to the deal.

54:16views and opinions expressed on mna science reflect only those individuals and do not reflect the views of any company or entity mentioned or affiliated with any individual this podcast is purely educational and is

From the publisher

George Kellerman, VP, Head of Investments & Acquisitions at Woven by Toyota and Alexander Baum, Corporate Development Lead at Woven by Toyota

In the ever-evolving world of business, staying ahead isn't just about what a company does today, but how it prepares for tomorrow. This is where a venture capital arm comes into play. It is a specialized division within a larger company that focuses on investing in emerging startups and innovative projects. 

In this episode of the M&A Science Podcast, George Kellerman, VP, Head of Investments & Acquisitions at Woven by Toyota, and Alexander Baum, Corporate Development Lead at Woven by Toyota, share their experience on how to stand up a venture capital arm. 

Things you will learn:

• How did Woven by Toyota got started

• Successfully start a venture capital arm

• Leadership in managing people

• Biggest Lessons Learned

• Dealing with cultural difference

This episode is brought to you by the M&A Science Spring Summit 2024 happening on April 10th at 10AM ET. It's your chance to join leading M&A experts as they share innovative and the latest trends from their own deals. Save your spot here.

******************

Episode Bookmarks

*George Kellerman

00:00 Intro

06:15 From firefighter to M&A

09:49 How did Woven by Toyota got started

11:19 Project Kate

12:58 Pitching the shift in strategy

14:31 Woven Capital's strategy

16:48 How to successfully start a venture capital arm

19:45 Leadership in managing people

22:03 Biggest lessons learned

26:00 A change in strategy

27:04 The Woven City Project

31:11 Dealing with cultural difference

35:40 Craziest thing in M&A

*Alex Baum

39:34 Noticing cultural differences in Japan

42:11 Relocating to Tokyo

44:07 New York vs Japan culture

45:28 Work culture in Japan

48:32 Rubber stamp approval in Japan

49:51 Balancing American and Japanese culture

51:27 Maintaining alignment

52:09 Craziest thing in M&A

 

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