In short
M&A Science Podcast Episode Summary
Episode Title
Integration Starts with Hiring, Not the Deal
Host
Kison Patel
Guest
Brandon Batt, Chief People and Transformation Officer at Quadient
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Episode Overview In this episode, Brandon Batt shares valuable insights on how effective M&A integration relies heavily on strategic hiring and organizational readiness before finalizing a deal. He discusses Quadient's transformation journey, the establishment of a transformation office, and the importance of building M&A capabilities across various functions within the organization.
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Key Takeaways
- Hiring for M&A Success
- Building a strong foundation for successful M&A starts with hiring individuals who have M&A experience across different roles, not just those directly involved in corporate development.
- The integration of M&A capabilities should be embedded within all teams from day one.
- The Transformation Office Model
- Quadient created a transformation office that consolidates M&A, HR, legal, and sustainability teams, facilitating seamless execution and eliminating the handoff problems commonly seen in traditional structures.
- Cultural Fit vs. Cultural Add
- Prioritize hiring for cultural "add" rather than cultural "fit." This helps in enhancing company diversity and fostering new perspectives.
- Pre-LOI Integration Planning
- Involve strategic operations teams from the beginning of the M&A process to aid in due diligence and integration planning before a Letter of Intent (LOI) is signed.
- Human Connection in M&A
- Building trust with founders and management teams before discussing terms is crucial for successful acquisitions.
- M&A Readiness and Talent Development
- M&A readiness begins with recruiting individuals who possess transactional experience, allowing teams to be better prepared for future deals.
- A Balanced Approach to Technology and Human Intuition
- While technology, including AI, can enhance M&A processes, the human element remains essential for uncovering critical insights and fostering relationships.
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Episode Chapters
- [00:02:30] Building a Transformation Office
- Structure of M&A, HR, legal, and sustainability under one umbrella.
- [00:05:00] Portfolio Simplification Through M&A
- Starting transformation with divestitures before acquisitions.
- [00:10:00] Pre-LOI Integration Planning Model
- Importance of due diligence involvement from strategic operations teams.
- [00:16:00] Human Connection as M&A Secret Sauce
- Emphasis on trust-building with founders.
- [00:21:00] Hiring for M&A Muscle
- The significance of hiring people with transaction experience.
- [00:28:00] Evolving M&A Maturity
- Formalizing talent assessment while allowing team autonomy.
- [00:33:00] Founder-Led Business Challenges
- Structuring deals with first-time sellers.
- [00:42:00] Collaboration Without Hierarchy
- Cultural principle of collaboration that breaks down silos.
- [00:47:00] COVID Era Deal Story
- Navigating challenges in deal-making during the pandemic.
- [00:51:00] AI in M&A and the Human Element
- Balancing technology efficiency with human intuition.
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Conclusion Brandon Batt provides a fresh perspective on M&A integration, emphasizing the importance of hiring strategically, building a culture of collaboration, and leveraging human connections throughout the process. The discussion highlights that successful M&A is not merely about completing deals but ensuring they are positioned for success through proactive integration planning and organizational readiness.
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Additional Resources
- For more episodes and insights, visit [M&A Science](https://www.mascience.com).
- Share your M&A experience for a chance to win a $500 gift card: [Take the Survey](https://hubs.ly/Q03Rr89G0).
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Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:01M &A Scientists! We're running the State of M &A 2026 survey, and this isn't just another industry report. It's a chance for practitioners like you to actually shape the conversation. If you're actively doing deals, whether you're in corporate development, banking, private equity, or leading integration work, your perspective matters. We want to know what really happened in your world in 2025 and where you see things heading. It takes about 10 minutes and everything is confidential. Not only will you get early access to the full report before anyone else, you'll also get a chance to win a$500 gift card.
0:49The people actually doing deals are the ones who know what's changing. Let's capture that together. Head to the link in the description to take the survey.
1:25founder history, ownership links, even where a company's new sales reps come from. I tested on my own company during the demo. It was spot on. That alone sold me. With their new AI tools, you can build market maps, screen niche segments, and pull insights from decks and filings in seconds. If you want signal instead of noise, go check out their private company data at spglobal.com slash pcd dash science. That's spglobal.com slash pcd-science. I'm Kisan Patel, and you're listening to M &A Science, where we talk with deal professionals and learn valuable lessons from their experience. This podcast focuses on stories, strategies, and what actually happened during M &A deals.
2:25Welcome to the M &A Science Podcast. This podcast is part of a mission to rethink how M &A is done. The old school sell-led approach, it's dead. Fire-led M &A is all about strategy, alignment, and efficiency, putting value creation at the center of every deal. Let's be real. It's not just about closing the deal. It's about making it successful. We uncover what truly works in M &A by learning directly from the best. For episodes, resources, and tools to elevate your M &A game, visit mascience.com and follow us on LinkedIn. If you find this content useful, don't forget to leave us a review on your favorite podcast app so others can find it too.
3:05I'm your host, Kisan Patel, Chief Scientist here at M &A Science. Today, I'm joined by Brandon Batt, Chief People and Transformation Officer at Quadiant, traded on the Paris Stock Exchange under QDT, a global company helping businesses deliver intelligent communication automation. Quadiant has been on a multi-year journey to modernize its operations and expanded new markets, and M &A has played a central role in that transformation. Brandon sits at the intersection of people, strategy, and deal execution with a rare combination of cross-functional leadership, spanning M &A, culture, HR, legal, and sustainability.
3:46He drives growth by aligning human potential with business performance. As a board-facing leader, Brandon is shaping the future of work, embedding AI into the fabric of operations, and leveraging M &A to build a company where people thrive and value it endures. In this episode, we explore how to build M &A capability before a deal happens, why integration success often hinges on team maturity across an organization, and how a people-first governance model helps deals move faster and land stronger. Brandon, how are you doing today? Great. Nice to be with you, Kisan. Hey, thanks for hosting live here at your Boston office.
4:24It's got a beautiful view of the Charles River. I appreciate taking time from doing deals to have a conversation with me. Great to be with you. Can we kick things off a little bit about your background? My career started in law. I find energy from helping people. I got into law with that purpose. That led to business, which led to the M &A, another, let's say, multidimensional field. Several years later here, I'm at Quadiant running a number of different functions, all formed to focus on our transformation of the business. From the legal side, Morton to M &A. But you covered more than that. Maybe we could talk a little bit about the journey at Quadiant.
4:59I feel like you came in at a really interesting time for the business. And you've been in the organization for about seven, eight years now. At Quadient, we have a mission to transform the company over the last several years. A bit of context for your listeners. Quadient has a multinational business. We are physically present in over 25 countries, roughly 4 ,700 employees. And with hardware and software solutions, we have revenue just over 1.1 billion. When I joined the organization, we had really the mission to transform the organization from what is our legacy business in mailing equipment to digital transformation and to the future of the organization.
5:33Quadient, just this last year, celebrated its 100-year anniversary. Our mission within the organization is not only to run a good company, but to build a sustainable company long-term, and M &A certainly plays a huge part in that. So that's like a real transformation through M &A. Absolutely. When we announced our strategy to the market in early 2019, I closed two divestments and an acquisition in approximately a 30-day period. Nothing really tells your investors, employees, customers, your stakeholders that you're serious for your strategy like M &A. When you put your checkbook where your mouth is, that kicked off a portfolio simplification of the organization so that we as a business can start to focus our resources, our capital on the future of the organization.
6:15So from that point, 2019 till now, how many acquisitions and divestitures have you done? We're pretty active every year. We do about three transactions a year, some acquisitions, some divestments, depending. But when we started our transformation, we had more divestments than acquisitions. And since over the years after, let's say, simplifying the portfolio, we've been adding in both the product breadth and geographic scale to the organization through acquisitions. Well over a dozen deals that you've done. And it sounds like the early days you're doing more divestitures in effort of the repositioning.
6:45And now it's more focused on the new strategy. Absolutely. Can you tell me about your role specifically? How did you participate as you did these transactions? When I joined the organization, there was from the beginning a focus on both organic and inorganic transformation. From resetting the new strategy to then articulating where we wanted to go as a business, Quadiant has transformed organically and organically over that period of time. And my role has really been connected to that, depending on which teams are part of our organization. Right now, people in transformation is a mix between M &A, legal, HR, sustainability, culture and engagement.
7:21and the impetus of bringing all that together was the organization has certain teams that are really essential to change. And the idea was by bringing multidisciplines together that are all necessary to implementing that, we should have better execution in the meantime, finding those synergies internally through collaboration. That's how you define this transformation office. Absolutely. So M &A, legal, HR, strategic ops, any other functions in there? And sustainability. Sustainability. Which if you think about any organization's journey, you have the change today, but you also want to have a focus on who you want to be tomorrow, being, let's say, future ready.
7:55Sustainability is really around ESG. It's around how we organize ourselves as a business, both from a commercial perspective, but also environmentally as well. That makes sense to tie that in, especially if you're doing many transactions. It's aligned. Can you tell me a little bit more of just overall structure? I'm always interested in this because I feel like every organization figures it out and it's just unique to the organization, it's unique to their strategy. If you can give me some insight on the structure, How did it evolve to the structure? Of my own team? Yeah, because overall, do you still have a traditional corporate development team?
8:26Does the transformation office play in parallel to that? Within my team, I have a head of M &A. So M &A is within the transformation office? Absolutely, yes. Okay, this is new for me. What does that structure look like? So you have a transformation office. Let's start with the business and the strategy we have for the organization. So we start with an organic first strategy, but with a need to simplify over time. So we talked about investments and acquisitions. So much of an organization's ability to execute M &A and change effectively is not usually the sexy stuff up front, but really the back office and how the organization works behind.
9:01So IT systems, financial systems, HR systems, organizational design, et cetera, et cetera. When we started our project back in 2018, we had over 100 plus legal entities within the organization that had been organically brought together over time. So you have, while adding new capabilities, new product, new scale and geographies, you also at the same time the cleanup and simplification of the organization so that better employee experience, more productivity, etc. at the same time. M &A fits in that we've positioned M &A very close to the business so that M &A is really an extension of the business team to accelerate the organic strategy.
9:38But that is specifically tied to our own journey as an organization as well. So if I give you an example, we have transactions even today where even the question of whether we're going to do an asset deal or a stock deal is tied to our need to integrate at a certain speed and in a certain way, depending on the geo that we're acquiring. There's a very tight interlock within the team from the very beginning at the design phase of what would this acquisition mean for our organization's operations. That's why it's all together in the transformation office. Because usually I'll hear organizations where it's a separate group altogether.
10:14M &A Corp Dev is going to be its own entity that's more forward on executing the deals. The transformation office is there and sometimes they spin it out to an IMO. But it's more of a post-close entity that really focuses on the integration effort. They all the same. They complain about getting involved in the deal too late. Where here it's flipped around, all bundled together. And then you're on the forefront of the deal. Where do you report up to? To the CEO. Okay. So CEO, you run the whole transformation office, including full-on end-to-end M &A. Then you bring in all these other components.
10:49So that way it's all execution. Yes. Within my team, I worked in very close partnership with our CFO and CIO as well. So we tend to have a really close collaboration as an executive leadership team. And a lot of the things that need to happen in the background, my team collaborates super closely on. It's interesting. I talk a lot about buyer-led M &A, defining what that means. And a big premise of it is just thinking integration first, really having your strategy clarified and allowing that to guide you in how you're going to integrate these businesses, which ultimately gives you better outcomes.
11:22And this structure makes a lot of sense based off of that. I wanted to get that contrast between a traditional model, where usually it's corporate dev slash deal team. They're aligning the strategy, they're executing the deal, but then there's oftentimes a handoff to another team to drive the integration. We ask ourselves a few of the same questions on every transaction, whether it's an acquisition or a divestment. And it usually starts with, are we the best shareholder for this asset? We're the best shareholder for this business, these employees? Because usually value creation flows from that.
11:52The only way to answer that is to truly know what you're acquiring. And not to mean other models don't work where you have a M &A team that's structured a bit differently. But for us, the M &A team working hand-in-hand with RIMO, where we call it strategic operations, they're involved in due diligence from the beginning. They're involved in structuring discussions from the beginning. And they then make sure that other teams are coordinating accordingly. Don't get me wrong. We still have all the same things, I'm sure, as your listeners do in terms of sometimes we wonder if there's too many people on the phone calls.
12:22Sometimes we wonder if the right subject matter experts are there. Usually the balance is about not over-rotating in any one way. We bring everyone on board as new assets come into the organization. Can we walk through a made-up deal of what that would look like in terms of how your team's executing and who gets involved when? Every good deal starts with the idea that from the strategy that you've defined, whether it's product-based, human capital-based, whatever it may be, the business has needs. It's the build-by-partner, now bot, depending on how you look at things. when we go through the same assessment, you have a pipeline of targets that you think could be really interesting to meet the needs that the business has to go faster from a build perspective.
13:02So proactive, you know, here's a strategy. You've kind of surfaced that. Yeah, we know the strike zone very well. And then you start building your pipeline and you're out there having conversations with these targets. Absolutely. There's a complexity that I think is part of the fun at Quadient, which is we have three solutions, which means I have three different business units who all have similar needs, but not always the same. So not always in the same geo, but allows me from an integration perspective and an M &A perspective to actually have multiple deals happening at one time because the same team members don't always need to be on every transaction.
13:34Starting a pipeline across three solutions and as a way to grow each one of them and each one of them have an M &A strategy that's clear and articulated. There's a partnership between the head of M &A and the head of the business line to find best targets, nurture discussions, et cetera. You get to a point that's typically around the LOI phase where we say, okay, we think that there's a nice project to be at here. We work out price, scope, conditions of the deal. And at that phase, once we have a rule called project, that's when other teams will get involved, both from the PMO side and as well as subject matter experts.
14:08So they're really involved early. Yes. Even before LOI, basically. Usually the LOI is where we will start to actually disturb teams from other matters. That being said, on the business side, product will typically involve even the pipeline discussions of who's most interesting from that perspective. Engineering often has a great input to give in terms of technology, so on and forth. So depending on the deal, depending on what it looks like, we'll... It's almost like socialized because an engineer might be like, oh, that's the company we want to buy. Just like flat out. We know they're the best in the market.
14:39Our governance internally is driven around accountability. The idea of a team working before a deal and then passing it off to another team after the deal just doesn't really exist so much within Quadiant. In other words, as a business leader, you have a conviction that a certain target is worth the company's capital. And for us to allocate there versus somewhere else, there's an accountability but also an empowerment to use that vehicle as a way to grow the business. That accountability starts from day one on using the team's time to go after it, to investigate it, to do diligence. Likewise, on the integration side, we want to make sure that my team has an accountability to bring it to a certain point after the transaction before it's completely handed back to the business.
15:21We will have a meeting before the closing of any deal where the subject matter experts who are responsible for their respective areas are there and people are signing off saying this is the right thing for the company. This is the right thing for our employees, our shareholders, our customers, etc. But there's an accountability, but a shared belief that's pretty transparent in terms of before we decide to go that goes beyond just the investment committee and our own internal governance with our board of directors. How much integration planning happens between assigned LOI and close? Oh, quite a bit.
15:49From day one to day 90, let's say operational planning. But where we start is usually the key drivers of value for us. So every transaction has a different flavor. Every transaction has a different purpose, typically on that front. So you'll have different value drivers of what has to be true or the value to be created that we plan from a financial perspective. So based on that, that's where your emphasis of how we need to plan integration that will happen. What is that structural? Is it the same folks doing diligence that's also planning integration or? Yes. It's the same team. And what you have in that team is what we'll call M &A muscle.
16:24because they've seen different transactions, because they know our organization, because they know the back office, the legal structure, the team capabilities around the organization. They have built up a sense of what is executable for the company. We get a good sense of risk before our transactions also pursued. You're going through, you got folks in the business, they're doing both diligence integration. You move closer to close, then you get all the checkbox things. Attorneys got to go back and forth on. Legal has another path on that too. So post-close, there's a lot of things that drive success, but I feel like I'm really curious about this is the target company, like really making sure they're on page or motivated.
17:03Is there things that you found that makes that really work well? Is there a point when you're starting to socialize what life after close is going to look like? And how do you tee that up? So much of the whole process is around human connection and trust. I don't think we've had one transaction that has been successful where we didn't have relationships with the people on the other side of the table, buying or selling. I would almost make an emphasis that's equally important. Divestment is as an acquisition that you know the people you're working with beyond just is the price right and is the timing good.
17:37From a divestment perspective, we take our responsibility to our employees super seriously. The idea of selling to anybody for price and time, et cetera, it's not the full discussion whatsoever. And some of our best stories that I have are actually when we find the right home, the right shareholder for the businesses that doesn't fit with our current strategy, but doesn't mean they're not great businesses, great employees, great companies for others. Likewise, on the acquisition side, especially with founder-led businesses, it's about trust. There are usually people that have made commitments to their employees to come on board for the story, for the journey.
18:15And they need to understand that Quadient is the right shareholder for their business going forward as well. I really start with, let's say, human connection as a secret sauce. You got to build trust and have that relationship. And I feel like that's where you got to ground things on. So it's not strangers just trying to tell you what to do. Yep. You made this point in a prior conversation we had that culture isn't just about fit. It's about what people add. How do you think through that or assess culture when you look at a deal? We have a fantastic culture, Quadien. We pride ourselves on teamwork, inclusion, and the idea around when we hire talents into the organization, we don't try to find people who look exactly like us.
18:55We try to find people who are going to add to our culture, add to our perspectives, thinking, insights. And it's no different than when you look at an organization that could be acquired, how they would add to our organization too. So we do quite a bit around cultural fit. So you look at basically how does work get done in their company versus how does work get done in our company today. But it's typically like the things that are not going to show up on a spreadsheet. What's the feeling you get with the person at dinner? Are they a good person? Do they act with integrity? How do they treat their people?
19:26When you sit with a CEO and their management team in the room, is everyone super quiet and the CEO is doing all the talking or do they have a live discussion? And there's little things that you pick up and say, okay, how are they going to contribute to the company we're trying to build overall, Aquadian? When I talk about cultural ad, it's not only for M &A, it's really for our organization overall that we're trying to bring in great people to continue contributing to what we have. It's almost like a mindset of thinking of like how the culture is going to add versus just looking for a fit. How do you sort of differentiate?
19:56Because everybody talks about culture fit, which I get. Are these teams going to actually come together work or do we need to keep an integration plan that keeps certain teams separate so they can work the way they do and preserve their magic there? We will look at culture in different ways for each project. So you may have a deal that is planning to be integrated fully from the very beginning. So you need to be very confident from day one. Teams can sit across from each other and work together and the working styles, the working habits, remote, hybrid, in office, cultural differences, etc. are not going to be something that's going to lead to those value drivers we talked about not being true.
20:34You may also have deals where you say, okay, our purpose for the business of doing this is to leave it as a standalone for a period of time. They've got something special. They need to keep on that. We don't want to bother them, which is a different cultural discussion. But at some point, you'd know that people are going to come together just in terms of our current org design and how we operate at Quadient today, being a unified organization. I tend to look at things of what are going to be the real drivers of growth culturally, like what should be really be focusing on celebrating and calling out to the teams, shared values, those kinds of things.
21:06And then there's other things which are, what are the potential red flags where if we don't put mitigation measures in place, we could actually have things that are going to take away from the value that the deals expected to bring to us. And then that goes to, are there complete red flags where we've had transactions where we'll go meet with an executive of a target and they make comments that are against our values. They treat people poorly. We've walked away from deals from that because if the head of the organization is somebody who we would not want to be part of our company, you can only imagine how they've permeated a culture in their own organization of things that we just know would not fly.
21:42We take our own culture pretty seriously. That's one of those non-negotiables at that point. Yeah. It sounds like it goes in a lot of different directions. Like just there's the overall fit. The ad is almost like the direction of where you're fighting against the value drivers and then getting a sense of how you're going to integrate the company based off of that. How is being a company based in France? In fact, your overall culture. We're headquartered in France, but I would say we're an international business. So our leadership team is international. Our board is international. While we have our global HQ in France, we have our office here in Boston and another dozen offices across the US.
22:17There's a point of that's who we are. And that's actually, there's a lot of great things about being French, But we also have, let's say, international aspects that are more driving of who we are today and tomorrow. Is it required to have like French wine at your events? Is that, I'm just curious. I got deep appreciation for French wine. You have to respect the culture where you're sitting. So you do what you got to do. It blends together. It sounds like when you're working with office, like here, you got a taste of Boston. Absolutely. I would say the best part of working for an international organization like Baudient is the number of countries we're in and the cultures that we have within our organization.
22:48And speaking of French wine, when you're in France, I will say they have a unique and fantastic appreciation for wine, but for food, for many other things. And every country, every office you go to has a different flavor of fun, which is great. That's awesome here. That makes me excited to go tour around your offices. You'll have to visit our Paris office. Absolutely. Something I'm working on in Paris, so I'll keep you in mind. One of the things you made a comment before also was around M &A readiness. You're like, it's not just about pipeline. it really starts with who you hire. Can you elaborate on that in terms of just the core team and the whole hiring and what are your principles around that?
23:25I look at M &A like any other part of our operations in that the ones who do it really well have experience in the subject. So M &A is one of those topics where you cannot read about it and then go do it. You need to take action. You need to fail. You need to try. You need to do it again. And it's through that that you build that M &A muscle of, I understand what it takes to actually bring people together to get transactions done. That starts when you look at key talents for an organization as part of the skills that they would bring on as a VP of R &D or VP of product or head of sales for a region.
Read the full transcript
24:03When you have people in key positions that ultimately one day will be part of your due diligence team or the integration team, if they already have M &A experience, they're going to be ready in a much different way than someone who says, yeah, I've always wanted to be part of an M &A deal. What's due diligence? Even the ability to kind of look at a company with a discerning eye comes from experience of having done it before. When I say, you know, being ready, M &A ready starts even before the deal. We look at skills for every job that we hire within the organization. And you have key positions in the team that will be part of M &A at one point.
24:36It's thinking about those M &A skills in advance so that you bring on talent with that expertise from the beginning. One of my biggest inspirations for this buyer-led M &A, building a framework, it's just seeing that there's a huge gap. There's no standardization of how do you go execute buy-side M &A. And I've also noticed from doing all these podcast interviews, there's like a maturity of, and this is where I'm going with this, is from the first deal you do, and then it's like the third deal, then around the 10th deal, your whole process completely shifts to a very buy-side oriented process.
25:07And we talk about like the early integration planning and all these things to set up the deal for success. I want to hear more about that but i want first want to pick it when you go through that it's like you're what you described it's you have these individuals in the organization that are on their own maturity journey because like you just said you have a mix of folks that it's their first deal versus their 10th deal and that's something they don't talk about we just talk about like overall organization hey they have these broader lessons learned but then you have these individuals how do you level set that How do you think through that?
25:40How do you set those folks up for success when they're having their own maturity journey versus the organization is obviously a lot more mature? That's where you get some benefits of HR being in the mix a little more closely in Quadiant than other organizations having a key focus on talent throughout the process. The word that comes to mind is development and learning and wanting to ensure that we're increasing the maturity of the organization over time. from the first deal I did at Quadiant till now, you're right. It's night and day. There's part of it that's around experience and getting to know people and the leaders you're working with.
26:16But it's also, we've improved our own processes within the organization at the same time. Our M &A playbook from five years ago looks different than our M &A playbook today, just on the learnings of the organization and what works for us, which may not be the same for other companies at that time. Having dynamic talent and being agile in the way that you approach development of them, staffing them on projects, wanting them to be involved, but at the same time, ensuring that the people that are leading work streams, leading the integration, leading M &A, leading the business are fully competent to do so is where it comes together.
26:52So they're essentially working with folks that have that experience in the organization that can help them. I was curious of like, I'm day one over here working on your M &A team. What's that going to look like? How are you going to help me build my M &A muscle sooner than later? You know what? It's no different than if you're a head of M &A and you've got, let's say, a director and an associate. That associate is looking up at leadership to say, okay, what does good look like? And they may have their day-to-day where they're really good at financial modeling. But when it comes to actually going and speaking with the executive of a target for an acquisition, they've never done it before.
27:28So how does that start? It starts with them maybe coming and shadowing for a meeting, listening about it or sitting on the call and being part of it and absorbing what that looks like. So then one day, you know what? Go ahead and you take this meeting. The CEOs next Tuesday need you to go say hello, pitch Quadiant, see if there's an interest in pursuing discussions. And sometimes it works, sometimes it doesn't, but it's that trust in people to keep pushing them so that one day your associate is your director and your director is your VP and you move on like that. It's no different in M &A than it is the rest of the business in terms of operations having a healthy environment.
28:02That's interesting because you're right. You can't just learn this from textbooks. You actually have to get the reps in. And it sounds like getting on that path where they're getting the reps in early at a low risk and then letting them get to that point where they're building that muscle and they're ready to go on their own and show everybody up. And you take where M &A fails often. It's when teams are in silos. They have differing levels of experience. Maybe they don't always have the same M &A playbook. I speak to a lot of companies that don't even have a PMO. So you just have an M &A team and they're passing the ball.
28:34Say, hey, IT, here's what needs to get done. And IT is brought in too late. And they're like, how are we going to integrate this ERP into ours? You know, fundamental questions. I generally think that everybody has a good intention, but it's them being put in a position to where they can succeed. And part of that strategic operations or the IMO office we have is organizing people in a governance so that they're able to succeed. Then it's up to us to make sure that they actually are equipped to do so. So we're bringing people and then have the experience at the right level. Making sure you're staffed right in these areas.
29:05Like any other project. Yeah, I think you're right. That's kind of what the fail point is. If you didn't have that right coverage, there's a gap and all of a sudden somebody's passed the buck and they're like, whoa, these two puzzle pieces aren't going to fit together. That's worked for us at least. Walk me through what, now we're going back to the organizational maturity, what you've seen. And I want to shorten my learning curve of building an M &A program and organization. How does it evolve? What were those lessons that you learned and how you've changed the way you approach M &A over the years?
29:34I think over time, I've come to be more formal in some ways and less formal in some ways. So what do I mean by that? Assessments, we've been talking about people a lot. Assessments of people, you have being more formal in terms of saying this is the level of maturity that someone's at as it relates to M &A and their expertise and putting them in a position, that sometimes is not as formal as it should be. And then other people have to overcompensate and that scale leads to challenges. So we're more formal about that now. You have more formality on playbooks and processes as a way for teams to move fast with very clear guidance.
30:12On the other hand, I still like to be more informal as it relates to giving people the room to do their work and follow their intuition or follow their nose. If there's things that come up in due diligence or integration that need attention and in any deal, you're not going to have a playbook for everything that governs. Maybe it's the 80-20, but there's a lot that still needs to happen in real life where you need to trust people to follow their gut and do the right thing. Trying to come up with guardrails and things that allow people to move fast and we lower risk while at the same time giving people the trust to do the right thing.
30:50When it comes to choosing a leader as, let's say, a sponsor of a transaction or a head of a work stream, teams should be having the conversation, has this person done this before? Do they have the bandwidth to do this now? There's a series of questions like any other business project that you would have of making sure that we're going to be set up for success. I'm more formal about that now for staffing projects and ensuring that the people that are going to be there are able to carry it from due diligence to the end of integration. versus having interruptions because something were to come up or not.
31:18And we go back to that accountability point that I mentioned at the beginning of the discussion around us wanting to make sure that we have continuity from beginning to end. Okay. So more rigid around the talent assessment. So that way you're ending up with better accountability. And then you're also ending up with that continuity from diligence or integration. Absolutely. Tightened up the playbooks, key things you need to execute, make sure they get done. but then you're also loosening up on these other areas that may not need so much rigid decision-making around, but to let people have to take their own judgment and execute on it so you can move fast.
31:52Yep. Exactly. Or like the big things you screwed up on some of your early deals. Like every deal has a surprise that comes up. There's never a deal that just moves all the way. Even if it's perfect. I know. And it's just, even like those surprises are interesting to learn just because you're like, how else are you going to learn about it without doing it? But it's like, When you get all these collections together, it's like somehow it's cool to know about it. You've got it from a scar tissue. So you're sure as hell not going to let it happen on another deal. There's good and bad surprises. On the bad surprises, it's typically around structuring and the complexity of founder-led businesses.
32:28And that the expectations of people change over time. When somebody, especially like executives, have not been part of an acquisition in the past. The founder started a business, etc. And then they have to go through an M &A on their own. They love the money, but they may not like the consequence of losing control. That's been a big point in terms of understanding what kind of leads to less friction. So I can give an answer on that. And the good surprise is actually that we've done, going back to that point about finding the right shareholders for divestments, we've taken more time on some deals and found now they're like best places to work.
33:02Going back to that, finding the right shareholder, finding the right people, that usually has been bigger or less than on the positive side. And based on these areas around talent assessment, playbook, enabling people to have some autonomy to make decisions, if you look back to some of the bigger challenges, how do you feel like this approach has really helped you overcome? What is the hardest part of M &A that you had to tackle? We've been very good about finding the right businesses for our strategy and bringing them on, where the lessons over time have been around structuring transactions in the right way about having as upfront as conversations as you can have, especially with founder-led businesses.
33:41We found some amazing companies with amazing founders who really built something special. But when it comes to post-life integration and things around control and what do they think versus what do we think, it's a good friction in many ways because they are the one who really led something special to be built. but oftentimes bringing in smaller companies within a large organization, things need to change for scale. Those growing pains in a very accelerated and pressurized way, we've gotten a lot better around how we go through those types of deals now than we did six, seven years ago. What do you do?
34:18There's more upfront discussions that need to be happening. You also know by experience what you get through certain structures like earnouts and those kind of mechanisms where parties are contractually tied. Once you get to real life, things get a lot messier than what you may come up with in a legal document. You know, the KISS, keep it simple, stupid, is something that we can keep in mind on almost every transaction as a way to ease the life of the company and the people after closing. I hear that often with the founder-led businesses, first time doing M &A, the process itself, they don't realize how overwhelming it is, especially on the sell side.
34:56because buyers, you put the whole team over there and the sellers don't want anybody to know about it. So they keep the tent as narrow as possible. And which means a lot of work for a few people. And it's a lot of weight on them. It's a lot of pressure on them, but it's usually something that they've worked years to get to. You've got them after close, especially the earn out, then life's totally different. That can be... Yeah. As an organization, you have these like amazing talents. How do you know they're going to be in the right place post-closing? And I think that's something that every company needs to think about very closely before they run the org design and how they think about post-closing transaction before closing and shaking hands.
35:32What is the key thing you're looking for when it comes to talent on your team? So I don't know if there's any one key thing, but what I will say is the common denominator of success is finding people that are multidimensional in terms of experience. So T-shaped talents where you're not just an M &A professional vertically up your career, or you're not just in integration or name any function, but people who have gone not only up but left and right throughout their career. It brings a different perspective, a different experience. The lens at which they view information is different than if you only see things through one swim lane throughout your career.
36:10It's been a common part of our story of not only encouraging internal mobility within our organization so people can gain new experience. It's enriching for their own careers, but I think it actually makes them more valuable professionals as they're approaching complex projects like M &A. So expertise, but also versatility. Is there a way that you can detect it or track it when you're interviewing people? Absolutely. From the interview stage, a company's lens of how they're hiring professionals really matters. And you have differing levels of sophistication from the hiring manager gets a resume and says, Hey, Jim, how's it going?
36:45I see here that you're from blah, blah, blah, to more sophisticated ways of looking at a CV and saying, Okay, what are the different experiences that they've had? Are they at a job for long enough, not only to do the job, but also to see things through? What are the skills that are necessary for the different roles that they've had? And to your question, when you look at someone's experience, you can see like, Like, hey, sometimes what used to be off-putting of saying, hey, I saw you were in M &A, but then you went over to finance. Now you're in revenue operations and now you want to be a VP of M &A.
37:16That's gold for me. Not having a traditional path brings a non-traditional mindset, which ultimately usually has much more agility and perspective over time. And so there's a balance of commitment and having enough experience to be dangerous versus just having done a job. but you'll get that through your interview process. It's why I say you're the head of M &A and you're not best friends with your CHRO or VP of HR. It's like that's the relationship to have. So choose the diversity over cookie cutter and then the HR folks are fun to hang out with. If you think M &A people have stories, go hang out with the HR team.
37:52It's true. What were like the biggest game-changing deals that you've done at Quadiant? I think what we've been very good at is we found super specific targets to meet very specific business needs. I'm bringing on board functionality. Number one. Number two is the game changer from a transformation perspective has really been that portfolio simplification I talked about at the beginning. But it's not one deal. It is like a resilient persistency over three or four or five years of continuing to simplify the portfolio during the early years of our transformation. You're talking about doing more divestitures in the early days?
38:30In the early days. And the work is not only finding buyers, but the right buyers. We had several processes that were in place that ultimately the money may have been right, but the transaction was not. And as a business, we had the patience to make the right decision for our stakeholders and for the employees in those situations. And so I don't know if it's any one deal at Quotin so far. My point is more around transformation is a marathon and not a sprint. and getting through year after year, just constantly making change. You find yourself at the end in a very different business than when you started.
39:03Divestitures is coming up more and more. Just as a podcast the other day about divestitures, you're seeing it come up in the boardroom where people are actually looking at portfolio review and coming to those conclusions. Going through a series of it, what did your process end up looking like for doing a divestiture? Was it we hired an investment bank, let them do everything, or you sort of had your playbook for doing it? And what did that look like? It starts from the beginning, the strategy that mentioned the back to growth that we announced to the market. That was very clear in terms of how we segmented the businesses that were not necessarily part of the core part of our strategy.
39:35So they were either needing to grow and become part of it, or we needed to find a better home for them. So we, from the beginning, starting with strategy and the business context, identifying the assets for divestiture. After that, the M &A team goes through those processes like any other. So to your question around playbook, around how do we find buyers based on the size or the market or the type of business it was, maybe we'd find specialized bankers that would help market the business to find suitable buyers, etc. But oftentimes we are able to do it ourselves. There's been an immense value within Quadiant that was either created or saved by us being able to do a lot of this internally versus the usual habit of going out and paying X millions per transaction to have, let's say, professional investment bankers doing the heavy lifting.
40:24It's the whole process you pretty much did in-house, the whole scoping out, prepping business. It goes back to what we talked about, Kisan, with that team knowing our business. Ultimately, within any company, it's for investment bankers, it's consultants, etc. Nobody knows your company like you do. So to do it properly, you need to get your hands dirty. And sometimes it takes a little more work. Sometimes it takes more resources. But the right conclusion that's typically better for the sustainable long term is to do it yourself. We have great partners in terms of banks, consultants, etc. but you run the risk of being too detached from life after they're gone.
41:01So the more ownership you have to the process on a day-to-day basis, the better you should be. So you know when it's going to be a series of those types, you want to build that capability in a house versus if it was a one-off, you may have just leaned more on advisors. Yeah. We still have things where you have a very specific project of a specific size or place that you find the help you need. Can we talk about collaboration? Because you have this transformation office. I'm going back to this theme because I feel like it's a little unique, the structure you have. It sounds like that's kind of what I'm concluding is you're enabling all this collaboration so you can end up executing better, getting better results.
41:37I'm curious about like when you get to that tactically, is there certain things that you're doing or like a model where you're bringing people together so that there is cross-functional alignment? I feel like people talk about it all the time, but like, how do you actually make it happen? There's not really so much magic here or models. From the beginning, we've had this saying of collaborate like crazy. And our organization's own story is we've come from a decentralized to a centralized organization. So starting to decentralize, each executive would have, or leader would have their country with a full P &L and all resources.
42:12And like, we might as well as been two separate companies or 30 separate companies from that perspective. Coming together as a centralized organization, we really pushed teams to collaborate. Part of our culture today is around that collaboration theme. You witnessed that? You were there when the company made that shift? Yeah, we did it. The point is really, it's ingrained in who we are as an organization. I'm working with this new vendor. We're getting ready to license a new learning management system, part of carving out M &A science. They're a Swedish-based company and I visited their office in New York and it blew my mind how flat this organization was.
42:48I'm a bit boggled by it. I'm like, how do they actually operate this way? We've got a bunch of kids running around, but they just, they go to the person they need to and they get stuff done and there's just... It's functional. And I'm like, why in America do we lean on this hierarchical order so much? I'm really trying to extract some tactical approaches of like, how do you enable collaboration, the cross-functional and really make that model work? The best advice I can give to the M &A professionals out there, if you're not best friends with your CHRO, you need to be knocking on his or her door.
43:22The secret to our collaboration is in our culture. Part of our values, we have epic values. And the C of epic is community. And from the very beginning of our transformation, we talked about collaborating like crazy, being one community, and ignoring the hierarchical lines of who's your manager and who do you report to type of thing. but thinking about things more functionally across the organization with the business objective in mind. And we're not perfect by any means, but our employees tell us that some of the hallmarks of Quadiant being a great place to work is around collaboration, is around teamwork.
43:57And we still have areas where we'll hear we operate in silos in some places, or I have great collaboration in my team, but not over there. But when it comes to M &A and the governance that we set up, we don't care so much about hierarchy. We bring people on that are going to get the job done and we try to organize them for success. I'm just curious in general of frameworks or things that you sort of come about where you kind of have like, hey, here's these like staple, either a framework or like principles that kind of guide us through making these deals successful. There's let's say a few principles I live by.
44:32One is it always starts with a business. M &A could be like anything else in that. If they're doing things on their own that's not actually connected to the reality of what the company needs, you're going in the wrong direction. And we start everything off from that perspective in the business strategy and the business needs. Two, we heard early on from some of our partners the saying, it's not about the child serving the parent, but the parent serving the child. And what that means is oftentimes larger corporates buying smaller entities will have this idea of, okay, now you work for us and you need to perform.
45:06and here's your KPIs and da-da-da-da, and you lose sight of why you partnered and acquired them in the first place. What can you do as a parent to help grow them versus expecting the other way around has been something that has brought a level of empathy into our integration planning, but also how team members should be thinking about deals, which is we're all partners in the same one quadient family. There's no hierarchy in terms of acquirer and acquiree after closing, which is important. That's so true. One of these org psych books I've read applied really well to parenting, where it's a lot around empathy.
45:43I remember a specific moment. I think my daughter was like nine years old and I did an exit interview for an employee that left the business. For some reason, I did like an interview with her of just like almost like a performance review on me. It was like the funniest conversation. She had the most like great feedback, some real specific areas to improve. It just took it really well, but it's like a similar approach. It's, hey, can you be really receptive and just the empathy part with everything going on and what you're trying to achieve. So yeah, I like that principle a lot. At the end of the day, it's all about people.
46:15And if you don't respect, then you get what you get and you don't get upset. So true. It starts and ends with the leadership people. Yeah. I know for a lot of teams, tech is a key part of just orchestrating their process, organizing their team and data. Quadrant's also been a deal room customer since 2020. Can you talk a little bit about the technology side and how the platforms help support your team? Yeah, we've been a Dealroom customer since 2020. I think we are still a customer because it works. When you have a platform, often the feedback we've had on other platforms is it's not intuitive.
46:50The teams don't know how to use it. It feels too technical. And what our team has at least found in terms of Dealroom is just it's friendly. It's one of those things that it's not talked about because it works. and then we keep using it and everybody knows it now. And it's just part of how we do deals. The user experience, the ease of the platform, and then the deal room team has been great in terms of we've had conversations with them around advancements that they're being worked on, AI, et cetera. And so even from a customer perspective, it feels like the deal room organization's kind of trying to stay at the front of where deals are going and what companies like Quadiant need.
47:24Yeah, I remember actually working on the early days because it was a different team members back then, but most of them were based in Paris. Yeah. We'd always have to schedule our calls early in the day and then kind of work through a lot of the different requirements for compliance. And I think we found you because we were unhappy with other companies at the time and then we've just never left. So. So if you look at the biggest benefits, this is still an emerging thing because I feel like when I look at the industry as a whole, we're used to the sell side having some kind of tech to manage the sell process.
47:53And that was a premise of when we look at Dealroom, it's a five, 10 years out, there's going to be a future where sellers got tech, but the buyers also got tech. How do you sort of use that platform? What are the main benefits for you? The theme of collaboration we've talked about throughout the podcast, but we use deal room even for non M &A projects. It's a great place, just a platform for teams to collaborate on even non-organic projects where you have a number of people needing access to documents and needing to all work together towards a common end. It has many use cases. Easy to use, enables collaboration, or helps facilitate collaboration and design for M &A.
48:29Yeah, simple. You've worked on all these deals, but I want to kind of dig into one because I'm curious. Let's talk about a deal that you're most proud of. I am proud of a lot of the deals we've had. One memory that's in my mind as you're asking it is when we acquired YePay, it was in the middle of COVID. And the conversations that I was having with the CEO at the time were completely virtual. And it finally came to the point of the discussions where we realized like there's a decision point. Are we actually ever going to meet? And we're talking about a lot of money and we're talking about something that's really important.
49:03And even though everything could be facilitated through teams, virtual conferences, sharing of files, it just didn't feel right or feel normal to make things work. And to say, meet my own requirements, I ended up taking a car through the channel from Paris into London. We met in our offices. We respected all social distancing rules and whatnot. But even the people at the station were like, why are you leaving kind of thing? I was by myself. It was just completely silent. But M &A practitioners will, and just executives will understand, like when you have an ownership mentality of wanting to get the right result for your company, you do things that you wouldn't otherwise think you would do.
49:46Going, meeting with him. Ultimately, we close the deal and still have a good relationship. It's because of that first interaction. I like hearing that. I'm in a similar vein. So you heard about stories about people doing deals without ever meeting. I'm like, I couldn't do that. I just think I got to look across the other table and just get some vibe feel and build that trust. Yeah. So I'm happy you did that. It's the only way to make it work. Any takeaways from that experience that you look at applying today? The experience during COVID was that we all got further apart from one another. And even today, you look at reality from where we used to all be in offices, all walking down the hall, and life feels more remote than it does in person from a professional perspective for a lot of us for a lot of the time.
50:34I am all in on AI and where automation and that kind of technology can bring companies, personal lives. There's many, many, many benefits. But at the same time, that story of needing to meet the founder, understand the story from his perspective in person, we look at AI now and all the benefits of due diligence and where teams are finding efficiency. And it may be an old school thing. Some of the best nuggets of information were found through somebody coming through a minutes book or coming through commercial contracts. And I just wonder at this stage of the technology, whether the summary of the summary through a filtered language model is going to be getting us those nuggets or whether those will be missed because something's not spelled correctly or whatever it may be.
51:25And it's probably a point for all of us that as we continue leaning into new technology, remembering the thing that brings usually the most value for a transaction is that human touch and that human intuition and usually the human eye on things. So I'm not sure technology is where it needs to be today for us to take our hands off the wheel. So it's probably something for us to keep in mind as we explore. 100 % with you on this one. I feel like there is a, going through a big hype cycle with AI, because some of these companies I talk to, it's like, we're going to fully automate doing due diligence.
51:58Yeah. But like we just talked so much about in this interview, all the cultural elements. And these are things that you learn about through human interactions. we're not going to get some maybe well i may speak too soon but here's a spit out of what the culture is and how you integrate it at the end of the day it's it's all about people working together you're absolutely right there's a right balance where i think there's hey the tactical opening control left copy paste over and over sure that can go let's get rid of that but i think you're right like the full readouts and it's just you skip the conversations to get to some of those readouts it's like that that you got to find that balance there because you can't get away from that Yeah.
52:36And it's ultimately, it's a, it's probably a question of risk. What you give up for accuracy to gain speed comes at a cost typically. That's true. I feel like I've done enough on the stage now, not in the other room, but when I was involved with the early AI, there was the right balance. So you got stuff that's inaccurate and obviously humans can miss stuff. So, you know, you sort of need to keep both around for now. Yeah, true. This has been a great conversation. I got to ask you though, what's the craziest thing you've seen in M &A? I think M &A is special in the amount of money that goes around.
53:12And usually the craziest things we all see in M &A are the companies that have more money than expertise. And they make big bets and they're not ready to back them up. And you end up seeing just a complete value destruction because somebody was excited about something and went after it. So the craziest stories I've seen are just millions or billions. ultimately probably should not have been changing hands, but we're from that perspective. And what I was thinking about the other day, I had just gone to another conference a few weeks ago and they were saying like, oh, we wasted this. We wasted that.
53:44My CEO loves M &A, but we haven't had one work in five years. Great one was the guy was like, yeah, my CEO's got money burning a hole in his pocket right now. And me and the rest of the leadership team have just come in in the last year. This is like a business leader. And saying, he's like, I've done deals, but I know our head of IT is not. Our head of HR is never. Our head of legal has some experience, but like, we don't have a PMO. We've never done this as a team before. And my CEO is looking at this like billion dollar acquisition for us. And he's like, super excited. He asked the CEO, like, who's going to do that?
54:18Who's going to make sure that we integrate properly? And the CEO is like, well, call Tom. Tom will figure that out. It was the typical story from all your podcasts of where just good ideas gone wrong of somebody who's given the authority to spend money, had no business of making that judgment call and taking that risk on behalf of his shareholders. It just feels like every day there's just wacky things going on of people who have no business doing M &A, but CEOs replace strategy with M &A. CEOs distract from their lack of strategy with M &A. CEOs decide to cover up lack of growth with M &A. There's so many things where this money goes out the door without necessarily having a super solid plan of making sure the shareholders receive the value.
55:00That's absolutely right. You think it's probably the best bet is to start off small, get something for you at the whole house. Yeah. I think there's a point from a CEO's perspective of testing the team too. Yeah. If you're not getting the right rhythm, the right returns, if you're looking at engagement surveys afterwards and employees are upset about what's going on, They don't have good communication from managers, just like basic things for a company to be operating normally. It's usually a red flag that maybe you're not ready for the next one. This has been a great conversation, Brandon. I appreciate taking the time from doing deals to help me become a better M &A scientist.
55:33Thanks, Kisan. Nice to be here with you. Those of you still listening, fellow M &A scientists, I commend you for listening to the whole entire interview. Would love to hear from you. Always appreciate feedback, topic ideas, and criticism. I'll take it till I get better at this. And some of you know, we are carving out M &A Science from Deal Room. So it's an opportunity to reboot M &A Science. Going to be putting a bigger emphasis on it. So love to hear ideas and anything from new formats. We're planning to experiment with some new co-hosts and things like that. Reach out to me. LinkedIn is probably the best way to connect with me.
56:07Until next time, here's to the deal.
56:21Thank you for taking the time to explore the world of M &A with our podcast. We love hearing feedback. Tag us on a LinkedIn post, add a review on Apple Podcasts. We'd love to hear from you. If you need help standing up an M &A function or optimizing one that you already have, we're here to help. And if we can't help you, we probably know someone that can. You can reach out to me by email, Kisan, K-I-S-O-N, at mascience.com. or you can text me directly at 312-857-3711. If you just want to keep learning at your own pace, visit mascience.com for a lot more content and resources. That's where you can also subscribe to our newsletter.
57:05Again, that's mascience.com. Here's to the deal.
57:29Thank you.
From the publisher
Brandon Batt – Chief People and Transformation Officer at Quadient
Brandon Batt joins us to discuss how successful M&A integration starts long before you sign an LOI. Brandon shares how Quadient built M&A capability across the organization through strategic hiring, created a transformation office that breaks down traditional silos, and executed portfolio transformation through dozens of acquisitions and divestitures. Learn why the secret to integration success isn't just about playbooks—it's about building M&A muscle into your team from day one.
Things You'll Learn-
Why hiring for M&A experience across your organization creates the foundation for deal success, even in roles that seem unrelated to corporate development
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The transformation office model that eliminates the handoff problem
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Why cultural "add" beats cultural "fit"
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This episode is brought to you by S&P Global.
Today's episode of M&A Science is brought to you by S&P Global Market Intelligence.
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Episode Chapters[00:02:30] Building a Transformation Office – How Quadient structured M&A, HR, legal, and sustainability under one umbrella to drive seamless execution
[00:05:00] Portfolio Simplification Through M&A – Starting transformation with strategic divestitures before adding new capabilities through acquisitions
[00:10:00] The Pre-LOI Integration Planning Model – Why strategic operations teams get involved in due diligence from the beginning, not after the deal is signed
[00:16:00] Human Connection as M&A Secret Sauce – Building trust with founders and management teams before discussing price and terms
[00:21:00] Hiring for M&A Muscle – Why M&A readiness starts with recruiting people who have transaction experience across key business functions
[00:28:00] Evolving M&A Maturity – Getting more formal about talent assessment and playbooks while giving teams autonomy to move fast
[00:33:00] Founder-Led Business Challenges – Learning to structure deals and set expectations upfront when acquiring companies led by first-time sellers
[00:42:00] Collaboration Without Hierarchy – How "collaborate like crazy" became a cultural principle that breaks down silos in M&A execution
[00:47:00] Deal Story: Meeting in London During COVID – Why some deals still require getting on a plane, even during a pandemic
[00:51:00] AI in M&A and the Human Element – Balancing technology efficiency with the human intuition that uncovers critical deal insights
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