Partner Before You Buy: The Pre-Acquisition Strategy Corp Dev Teams Skip

14 May 2026 · 53 min · 17 chapters

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In short

“Partner before you buy” as a pre-acquisition strategy for corporate development, especially when targets aren’t ready to sell (e.g., PE holding periods) or aren’t ready to be acquired yet. Also covers rebuilding CorpDev from scratch, market mapping, optionality (keeping multiple targets warm), using exclusivity/volume commitments, and converting a partnership into an acquisition with the right proof points and timing.

Guest backgrounds

Tomer Stavitsky has ~20 years in corporate development and healthcare deal-making across investment banking/consulting (BDO), Pfizer, J&J, Convitech, Intuitive Surgical (digital business unit), smaller biotech firms (Kinko Bioworks, Allurean Technologies), independent fractional CorpDev consulting, and now OmniCell (NASDAQ: OMCL) as SVP & Chief Corporate Development Officer, building the function from the ground up.

Key claims

CorpDev should diagnose “partner vs buy vs invest” like a doctor; partnerships are “date before you marry” and can include right of first refusal. Keep 2–3 targets warm to avoid deal failure whiplash. Use exclusivity with cure periods tied to volume commitments. Common mistake: converting too early based on limited customer proof or internal pressure.

Notable examples

A software company partnership where only 3 of 4 use cases mattered; they proved commercial value with light integration over ~1.5 years, negotiated right of first refusal during a competitive moment, then acquired and integrated the relevant business.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Understanding Partner-First Approach

3:18 to 4:55

Discussion on the partner-first approach in M&A and its strategic importance.

“And that comes from learning directly from operators who've done it before.”

Tomer Stavitsky's Background and Expertise

4:55 to 7:21

Introduction of guest Tomer Stavitsky and his experiences in corporate development.

“Hey, thanks for taking a break from doing deals to help teach me some things.”

Rebuilding Corporate Development Functions

7:21 to 12:27

Framework for rebuilding corporate development functions within companies.

“The period where I worked independently right before joining my current company, OmniSell, that was actually pretty helpful to work directly with entrepreneurs.”

Aligning Strategy and Execution

12:27 to 14:00

Strategies for aligning organizational needs with corporate development goals.

“I guess my question was on the strategy.”

Building a Holistic Picture for Corporate Development

14:00 to 16:02

Learn how to assess a company's position and competitive landscape before making acquisitions.

“If it's a public company, for example, you could just look at the stock price and you could compare it to the stock price of the competitors.”

Understanding the Partner First Approach

16:02 to 20:18

Discover the partner first strategy and when it's appropriate to apply it in corporate development.

“Can you walk me through the partner first approach?”

Assessing Internal and External Dynamics

20:18 to 24:14

Explore how to evaluate both the target company and your own company's readiness for acquisition.

“Yes, there are companies out there that sort of use the approach I'm describing, but more often than not, I'm finding that companies typically sort of divide.”

Maintaining Optionality in Partnership Strategies

24:14 to 28:00

Learn strategies for keeping multiple potential partners engaged without committing too early.

“We think of different software partners.”

Utilizing Exclusivity in Partnerships

28:00 to 30:40

Learn how to effectively use exclusivity as a strategic tool in partnerships.

“And then I guess that's where I wanted to bring in using exclusivity as a tool or as a protective motion.”

The Role of Corporate Development in Partnerships

30:40 to 33:00

Discover the importance of corporate development in managing partnership dynamics.

“and sort of talks about it and I don't know, it's customer then, it's conferences, you know, whatever, and they do co-promotion, then it's going to be pretty clear that there is a lot of value here.”
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Communicating with Targets: Building Trust

33:00 to 35:40

Understand the nuances of communicating with potential acquisition targets.

“It's not only about this particular stage.”

Navigating Relationships with Private Equity

35:40 to 38:50

Gain insights on managing relationships between target companies and private equity owners.

“You've actually started selling the products in the market or the service or the software, whatever it is.”

Case Study: From Partnership to Acquisition

38:50 to 42:00

Explore a real-world example of transitioning from a partnership to an acquisition.

“Let's say we identify the four segments of the market for this particular company and work for, four opportunities for use cases.”

Navigating Partnership to Acquisition

42:00 to 44:32

Learn about the common mistakes in converting partnerships into acquisitions and the importance of timing.

“So then we talked about potentially carving out that business that now became much more significant for these three out of the four use cases.”

Industry Applications of Partner-First Approach

44:32 to 46:48

Explore how the partner-first approach can be applied across different industries, especially in tech.

“Like you just can't predetermine the timeline and really want to look for some evidence that makes sure it's worth buying.”

Evaluating Potential Acquisitions

46:48 to 49:17

Understand the factors to consider when evaluating potential acquisitions and the risks involved.

“To me, it's making sure that this is sellable.”

Challenges in M&A Diligence

49:17 to 50:44

Discuss the common pitfalls in due diligence during M&A processes and their consequences.

“So that particular chunk of activity is also super important when you go into the deal.”
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Transcript

Automatic transcript. May contain errors.

0:00Hey M &A scientists, before we get into today's conversation, I want to tell you about something we just launched. Over 400 episodes, that's how many practitioner conversations we've published on this podcast. And across all of them, one thing keeps coming up. The people who run deals well didn't learn M &A in the classroom. They learned it by doing it, by making expensive mistakes early and figuring out the process from the wreckage. The M &A Fundamentals track on DealPilot is our answer to that problem. Five courses, roughly five hours. It covers the full deal lifecycle from both sides of the table.

0:38The vocabulary, the buy side process, the sell side process, the execution toolkit, and the buyer-led M &A framework. 60 plus practitioner templates you can use on a live deal from day one. It's step one in a three-step certification path. And it's the on-ramp I wish had existed when I started doing deals. Members get access to all certifications. Sign up today at mascience.com. Again, that's mascience.com. Now let's get to the episode.

1:13Listen up. The Bayer-Led M &A Summit is back. Last time, we had thousands of registrants to network with, Some of the sharpest M &A minds in the industry sharing what's working in their programs and conversations people are still talking about. This time we're building even bigger. May 20th, Dealroom is hosting the Buyerled M &A Summit and the focus is AI and M &A. How leading corp dev teams are using it to source better deals, move faster through diligence, and execute integration with more precision. The practitioners on this agenda have done the work and they're coming to share specifics. I'm running a session on the foundations of buyer-led M &A, which I think is the best place to start before the day gets into the deeper stuff.

1:56From there, we go into AI and pipeline, a live look how diligence is changing, and a panel of corp dev leaders talking about what's working from their teams right now. Free, virtual, 1130 to 130 Eastern. This podcast is part of how you stay sharp on M &A. The summit is the next step. Register at dealroom.net slash summit. That's dealroom.net slash summit. Now back to the episode.

2:28I'm Kisan Patel and you're listening to M &A Science, where we talk with deal professionals and learn valuable lessons from their experience. This podcast focuses on stories, strategies, and what actually happened during M &A deals.

2:53Hello, M &A scientists. Welcome to the M &A Science Podcast. This show is part of our mission to rethink how M &A is done and build the operating standard for buy-sign M &A, that old-school seller-led approach. That buy-led M &A is about strategy, alignment, and execution, putting value creation at the center of every deal. Because it's not just about closing the deal. It's about making it successful. And that comes from learning directly from operators who've done it before. If you want to go deeper, we've got you covered. There's a ton of free resources on the site, frameworks, guides, tools, all built from real operator experience.

3:31We also have the M &A Science membership, which gives you the full system, exclusive frameworks, templates, expert Q &A sessions, direct access to me, and the AI-powered deal pilot. And it's also the home of BayerLedM &A. We have a free newsletter on the website. It's the best way to just keep up with what's happening. You can find everything at mascience.com. And that's mascience.com. I'm your host, Kisan Patel, founder and CEO of M &A Science. Today, my guest has done M &A from just about every angle. Investment banking, big pharma, surgical robots, synthetic biology, and now pharmacy automation.

4:09Homer Stavitsky has led corporate development at companies like Surgical, Pfizer, Ginkgo, Bioworks, and most recently joined OmniCell, traded on NASDAQ under OMCL as their SVP and chief corporate development officer, where he's walked in and built the function essentially from the ground up. What I find compelling about Tomer's approach is something that we're calling partner first, violator. This idea that most strategic acquisitions don't start as an acquisition at all. They start as partnerships. The way you structure and manage those relationships, especially when it's PE ownership or competitive dynamics are in the mix, is a skill set most CorpDev teams haven't really built.

4:53So we're going to get into all that today. What you're going to leave from this episode is a concrete framework for using partnerships as a pre-acquisition strategy, how to map the market, interior engagement, protect yourself when ownership changes, and build toward an acquisition when it's not possible in the near term and set it up for the long term. Tomer, how are you doing? Doing well. Yeah, thanks for having me, Kisan. Good to be here. Hey, thanks for taking a break from doing deals to help teach me some things. Can we kick things off with a little bit about your background?

5:23Tomer Stavitsky:I've been in the corporate development deal-making space for almost 20 years now. I started my path in doing investment banking consulting back in BDO, then decided to switch to the industry side, focusing on healthcare specifically, on healthcare deal-making. And deal-making of all types, M &A, investment, strategic partnership, JVs, and things along these lines. Started with Pfizer, J &J moved over to Convitech, gradually grew through the ranks, got more and more experience in the space. Then Intuitive, where I led the corporate development for the digital business unit. Then had the stints with smaller companies, including Kinko Bioworks that you mentioned and Allurean Technologies.

6:05Tomer Stavitsky:And then sort of had like a period of a year plus where they did some independent consulting, more fractional corporate development, where I was helping companies with anything corporate development related, particularly startups and small companies, and then had the chance to come across Omicel, who is a quite interesting company in the pharmacy automation space. Lots of opportunities for the company, and I'm very glad to be at the helm of the corporate development function, building it up, looking for all sorts of interesting opportunities for the growth of the company. We've done an interview a number of years ago, previously when you were at Intuitive Surgical.

6:40So if you can't get enough of Tomer, look for that interview as another reference point. The thing I really admired and reason I got excited when I reconnected with you, you really understood the end-to-end lifecycle of M &A. At that time, you had ownership all the way through integration. So there was a sort of clarity in why it was so important to put this integration thinking early in the deal process and what it meant for your end results. And that's where it's like, all right, this is somebody that knows this stuff. I'm sure that's compiled from a lot of your work and deals and plus work in the different angles.

7:12But is that fair to say is my shortcut interpretation of your background and what it's resulted in?

7:18Tomer Stavitsky:No, yeah, that's spot on, Kisan. The period where I worked independently right before joining my current company, OmniSell, that was actually pretty helpful to work directly with entrepreneurs. See basically the lay of the land and deal the net from their vantage point. It's how they're thinking about selling their company, how much they want to invest in engaging in a partnership with a large company. What is it going to yield to them and when? when an entrepreneur wants to basically run their company effectively and they're trying to raise money and they're running out of it. So they want to always move fast.

7:51Tomer Stavitsky:It's the opposite with large companies. They want to typically move slow depending on what space they're in, of course. It's interesting to try to find a bridge between the two. I learned a lot to be able to sort of beat that bridge, playing it from both sides. Yeah, it's actually added on to the experience since then. I got a bunch of questions for you. But before we jump in, I got to put a disclaimer out there for everybody listening. that Tomer is here representing himself independently and does not have any company he may be associated with. And this also lends to none of this construed as investment or any kind of professional advice.

8:25Now that you got that out of the way, you've jumped into these roles in corporate development where you essentially had to rebuild the corporate development function. I want to understand what's the playbook for doing that? Because I've done a bunch of interviews in the past where someone has to build a corporate development function from zero. There might be the first corporate development hire, and we've had a number of interviews where you walk through step by step what that entails. But when you are there with something that's already there, maybe it's just more of a rebuild. What does that framework look like in taking that approach?

8:56Tomer Stavitsky:I maybe want to start off by saying there could be a couple of different scenarios. It could be a scenario, let's say, where the company has been doing deals in the past and the function existed in full force. There was a governance process, but then they decided to stop doing deals and maintain a skeleton proof for that particular function. And then they decided to restart it. So this is a situation where you would come in and essentially have to pick up the different pieces and the collective organizational thought process and history. And basically try to make sense of it all and basically rebuild it towards an effective new process.

9:33Tomer Stavitsky:And then there will be situations where the company is not done deal-making inorganically at all. And you sort of really have to build everything from scratch. I kind of go back and forth in my head what is actually more challenging. I feel like the one where there's been deal-making and you have to come in and rebuild it is maybe a little bit more challenging. Because there is a way that people know about doing things. And if they did it in a certain way for a long time, they still have that collective memory. But then you find that people come in and out of roles. You sort of have these gaps.

10:03Tomer Stavitsky:So it's almost like certain functions. Let's take an example of HR. So let's say the HR person is still in the company and they remember the past deal. So they know what happened. So you have something to build from. But then you have a new function. Let's say there is a new person in legal or a new person in commercial, a new person in product. Then it becomes more challenging. You don't necessarily have a process to kind of tie it all. So this is where the framework comes in. You have to first assess which are the functions in the company you work for actually matter and should be engaged when it comes to dealmaking.

10:36Tomer Stavitsky:And then you have to make that inventory for basically every single deal type. So it's not necessarily going to be the same exact people for the partnership and the same exact people for the M &A. There's also going to be different people within the team. So then you start off by making this inventory and then you basically it's as simple as making conversations with the people. trying to understand where they are in the learning curve. And then essentially not telling them, but guiding them, coaching them, mentoring them, and essentially bringing them up to what it is we're trying to do. So it's essentially about giving them clarity and also giving them a process.

11:12Tomer Stavitsky:In the beginning, in my role, I have to play multiple roles. So I'm not just guiding the deal on a deal-by-deal basis. I'm also building the inorganic strategy. in a situation like this, I'm also building a process. I'm also managing up, down, and to the sides. For everybody that needs to be sort of involved in this process, I'm explaining to them what's in it for you, what to watch out for, what are we going to get? And I basically need to basically sell everybody on the vision. Why are we doing this? Because people don't necessarily always have the time to do stuff like this. There's like a lot of growing pain when you build something like this.

11:50Tomer Stavitsky:There's like a lot of evolution. A lot of people have things to say. A lot of people don't necessarily say what they should say. For example, certain functions, you know, you'd expect they do something specific in a deal, evaluate the market or evaluate the product or evaluate the tech. So you need to actually guide them towards getting them to actually say stuff like that. In some cases, they don't even know they need to say stuff like that because they just didn't have a chance to go through deals. And then you need to evolve this process as you go by. You need to basically have a couple of runs at it and evolve it further and always be executing how they say.

12:27I guess my question was on the strategy. I always think of those three things, strategy, process, people. How do you evolve it to get that alignment on the strategy? And then I feel like the people part, there's that element of the appetite to do M &A where people aren't resistant to do it.

12:41Tomer Stavitsky:Yeah, so the strategy, that's a very interesting part. My approach to this is to start by understanding what the company has done historically. and basically as they talk to all the different people that are supposed to be involved in the process, whether they're specific functions, whether they're board members, whether they're a leadership of the company all the way from the CEO to basically CTO, CPO, whoever the function is, basically ask for the reviews on the strategy. And you can find a number of variances. You can find that everybody are saying the same thing and this is like the right answer to what the company needs to do to move forward and succeed in the market.

13:18Tomer Stavitsky:you can find everybody are saying the same thing, but it's actually not working. The company is not succeeding in the market. It's not growing. It's not profitable enough. And then you can find situations where it becomes actually more complex, where you have a board member that says one thing. You have a leadership team member that says a different thing. You have somebody at the middle level that says a completely different thing. Everybody has a different understanding of what the strategy is or was or needs to be. So that's where the magic starts to happen, right? A function like corporate development optimally should be the center of everything.

13:52Tomer Stavitsky:Have this vantage point on what the company is actually, very realistically, what the company is, how it operates in the market. If it's a public company, for example, you could just look at the stock price and you could compare it to the stock price of the competitors. You can look at the EBITDA. You can look at the revenue growth. You can even look online what people are saying on Glassdoor, for example, or on LinkedIn. As this particular function, you have the opportunity to actually comment it very fresh and look at everything holistically. So you're going to look at what's happened at the company.

14:22Tomer Stavitsky:You're going to look at what the competitors are doing. You're going to look at what are the spaces that the company is active in, where are these spaces going, where's the innovation. And then you're going to be taking a really honest view about the portfolio of the company. That's another thing. So even though the function is inorganic, you need to look at the organic stuff as well. So you need to understand where are the gaps in the company. So then you start building this cohesive, holistic picture what are the competitors doing? Where is the company needing to go? What are the spaces that you need to actually invest in?

14:53Tomer Stavitsky:And then you start making decisions. Okay, I'm going to build this. I'm going to partner in this. I'm going to invest in this. Build by partner, essentially. So it's sort of bringing everything together and just being mindful of people's time while you're doing it. And as you're doing it, you also need to essentially guide them on this process. Like, why are we doing this? This is going to pay off. The stock price is going to go up. We're going to be able to better serve our customers. Revenue is going to go up. EBITDA is going to go up. You need to be constantly motivating the people as you're doing this because it's a lot of work and it's sometimes pretty uncomfortable where you come to people and you suggest that, hey, the way we've been looking at this market is actually not the best way to look at it.

15:35Tomer Stavitsky:This is why we are where we are today. And if we do XYZ, we do this investment, we do this partnership, we do that, we change your portfolio, we could evolve and we could be here. So you also need to sell them a vision, but at the same time, you need to be realistic because garbage in, garbage out. At the end of the day, it's about bringing all of this together. Just being consistent at it, learning from mistakes, and basically shifting your approach to every single person to the best way possible. That's a great snapshot of just here's corporate development, how it functions as a whole. Can you walk me through the partner first approach?

16:08What is it? Why aren't more teams doing it?

16:11Tomer Stavitsky:You know, the partner first approach, I'll just maybe start by saying that it doesn't fit all situations out there. So there's going to be situations where as a corporate development leader, you're going to come and say, OK, I want to acquire this company. This company is going to fit filling whatever gap I figured out they need to seal or this company is going to help me grow on revenue or this company is going to make me more competitive. It could be numerous reasons why you want to acquire a company. and there could be situations where it's very clear, I want to partner with this company and just partner.

16:45Tomer Stavitsky:They're a vendor for me. There could be situations where you say, okay, I just want to invest in this company and I'm going to maybe change my mind later and potentially acquire this company. But there could be situations where you say, okay, I know I want to buy this company, but they're not ready to be acquired. There could be a variety of reasons. It could be either they're a small startup and you don't want to basically dilute your earnings or consolidate them, or you're not sure about their technology or their approach. So you want to, let's call it date before you marry. There could be a situation, for example, where you find a private equity-owned company.

17:20Tomer Stavitsky:You think, okay, these guys are really a great fit for me. But unfortunately, the private equity owner is not ready to sell. So they have certain milestones they're trying to hit. So let's say they have, I don't know, five or six-year bolding period, and you hit them a tier three or four. So they're not quite ready unless you pay them a super big premium. So then in these kind of situations, again, very specific situations, a partner first approach could be useful. And just taking this PE owner example, you can start by engaging in a parallel track, both the PE owner and the leadership of the company that you're trying to partner and acquire later on.

18:00Tomer Stavitsky:You don't hide anything from them. You're trying to be as open as possible. So you start by telling them, hey, we find these interesting synergies between our companies. We understand that you guys are not ready to be acquired yet. We might have an interest in sealing this kind of transaction later on. But let's start by proving out initial value first for some time. Then you define the timeframe together with them. You define the use cases together with them. And you typically start with something that you're able to demonstrate value pretty quickly. I'll say within 6 to 12 months at most. Once you actually start running with it, the whole point of this entire exercise is to get both the teams, you know, the other team from the target company and the owner see that naturally, both you and the target are a great fit.

18:49Tomer Stavitsky:So it's about shifting their mode of thinking that we want to actually wait. We're like in the middle of our holding period. We have a lot to prove by actually demonstrating to them, hey, these companies are going to be great together. So then they would actually end up coming to you and telling you, hey, do you want to acquire this company? We've done these great things together. Our technologies are complementary. Our people culture is complementary. We help each other grow. We appear in the market in a great way. So I'm trying to really simplify it here. Obviously, there is a lot of execution and a lot of finesse.

19:23Tomer Stavitsky:And we obviously don't go and say to a company, hey, I'm going to acquire in like two or three years. You can negotiate an option or some kind of rofer or something. But generally, it's about this process. It's about getting them to actually come to you rather than the other way around. What's a rofer? It's a right of first refusal. So it's essentially the ability to buy the company or a chunk of it in the event somebody else wants to buy it or invest in it. Okay, so what I picked up so far is this isn't you just don't use it for every single deal. There might be something. It's very surgical.

19:54Tomer Stavitsky:It's very surgical. Yes, you're like a doctor, like a corporate development doctor. as funny as it sounds, you come to a situation and you try to diagnose it first. So it's not like about, okay, I'm going to attack head on and say, I'm going to buy this company or do a partnership. So you come with like an open mind and you try to use all tools at your disposal. So this is where the approach we're discussing here might differ a little bit from most of the companies out there. Yes, there are companies out there that sort of use the approach I'm describing, but more often than not, I'm finding that companies typically sort of divide.

20:27Tomer Stavitsky:There's a very clear divide. So there's almost like, okay, we have an NNA team, we have an investment team. Sometimes NNA investments are one. Sometimes I even see partnerships in a very separate function managed by somebody else. There's all sorts of flavors. But I find when you think about everything holistically, whether it's by corporate development, basically doing all of these things or collaborating with the other functions very tightly, I find when you sort of bring everything together, you maximize your chances of actually doing the deals you want to do. It might take a little bit longer, but I think you also increase the chances of success here in these situations by partnering first with a company.

21:07Tomer Stavitsky:And then if it works, you seal the deal and you move forward. Coming out with open mind, there are situations where it's like, hey, we're not going to buy immediately. This is an auction process. It was like a clear driver for us to do the deal now. But it could be reasons where I feel like we'll play in our bias in this interview, You're more biased towards software. You're obviously more in the biotech area. But if the company's not ready, they're just too early. So there might be, hey, why don't we just partner with them? And maybe we can start learning the technology, see what the appetite in the market is for it.

21:35The second is not ready to sell. The CEO owner has different milestones they're trying to achieve. Owner not ready to let go. And then there's a lot we can do with validating what our thesis is. Can we validate this tech is what we think it is? Can we validate the culture of the people working together relationship, which is huge? They say most of these deals, integration failed because they always blame culture. But we get some validation of that they're working together. And then, like I said, this partnership, we can frame it into getting some kind of first ride refusal. It gives us access to buy the business later.

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22:05I want to get back into when you think about mapping this market, you kind of mentioned that open-minded. Is there any other specifics of how you decide what are you going to push towards a formal partnership versus who's staying on this watch list?

22:18Tomer Stavitsky:Aside from the readiness and the willingness of the target company and their potential owners, whether they're independent and leadership or investors on the company or it's a PE firm, we have to consider the internal dynamics of the company itself. Is the company that the corporate development function is working for, is the company itself ready to basically absorb the company that we're trying to eventually acquire? There could be a situation where the company itself is just overwhelmed or distracted with other stuff at the moment. Also, some like leadership changes or changes in the marketplace or new product launches.

22:54Tomer Stavitsky:And it just might not be best suited right now to basically absorb the company. that would sort of lead you towards saying, hey, let's partner with this company because it's going to be different functions that may evolve. If you're a priority company, you're going to need to integrate it. In some cases, the integration function and some of these companies where you start up corporate development again, whether you build it from what was already built in the past or you started new, the integration function might not even exist or it could exist, but somebody's maybe doing it part-time. So there's all sorts of flavors in the world.

23:26Tomer Stavitsky:As a corp dev person, our role is essentially to assess the situation both internally and externally, and basically decide on the best combination. That's where you would decide, am I going to do an investment? Am I going to do a partnership? Am I going to do an M &A? It's taking all this information together, diagnosing the situation, I said, corporate development doctor, and essentially trying to make the best decision with what you have right now. And then it's also about showing people the options, showing people internally the options and getting them essentially on board with that. So it's not about who has the loudest voice in the room.

24:04Tomer Stavitsky:It's about being able to present a variety of options and then make a decision that's best for the company and also best for the target. You're trying to find a balance, essentially. I want to dig into this optionality. Again, I'm using my software cap. I'm thinking of deal room. We think of different software partners. And a big one is always private company data. You've always want to integrate private company data. Where do you get this partnership to do deep integration? And I feel like there's always several options there and things change. Somebody maybe lead, somebody's neck and neck with another.

24:33What do you do in that point when there's like two or three potential partners? Do you try to warm them up without signaling who was like the real target? Yeah. What's your strategy there?

24:42Tomer Stavitsky:In an ideal situation, if I had the right resources at my disposal for a company I would work for, I would try to, at all points of time, keep two to three targets warm. because what ends up happening, and again, there's different flavors. Some corporate development teams, I see they're like really enthusiastic. Let's say the business is really enthusiastic about one of these three companies, or maybe they just found one company. So then they go around this process where they basically diligence the company. They get all excited. They say, okay, let's do a deal. And then for some reason, the deal falls apart.

25:18Tomer Stavitsky:So before you know it, they went through six to 12 months and even sometimes more. and now they're back to the drawing board. Now they need to go out and find more companies as backup. And sometimes what people would find is that some of these other companies that people talked about a year ago, they're already either not on the table anymore or they're uninterested or they went bankrupt or yeah, they could be available. To me, it's sort of a gamble that sometimes teams take and maybe they don't do it in a very deliberate way. Maybe they're just thinking, okay, this deal is going to work. I'm sure it's going to work.

25:52Tomer Stavitsky:So we're going to go with it. The point is trying to keep a couple of targets warm. It really depends on your approach for the space. Tactile Web Software is going to take this example. Let's say, for example, you're building an ecosystem. Let's say you're a medical device company and you're building an ecosystem, and then you're inviting players to basically participate in your ecosystem. You're basically giving them channel access and you're giving them the opportunity to basically work with your own customers. So if it were me in this particular case, I would maybe choose a couple of the areas that really matter to me.

26:28Tomer Stavitsky:And I would pick one strategic partner or maybe a couple of these areas. But there is going to be areas where you're not going to want to pick one company. You're going to want to let a variety of players choose where the solution itself is more generic, potentially. You don't want to commit to anybody. So in this kind of case, if you ask me, this is the approach I'll take. But it could be a different case where there's no ecosystem. You're just trying to find like the best tech to actually integrate to your own tech set. Again, barring from software. So there you really have to think hard. And you would probably need to commit to one of these three companies.

27:04Tomer Stavitsky:You don't necessarily need to say to these other companies, we committed to someone. It's up to you. It's about being able to keep the optionality when you're actually not 100 % sure that something's going to succeed. So there's like a lot of nuances here. If you're already past the hump, if you're like already commercial with something and you're seeing great uptake, then maybe it's time to say to the other parties, hey, we partnered with somebody, right? You don't have to say who it is unless it's public. It's all confidential information at the end of the day, but it depends on the stage, right?

27:36Tomer Stavitsky:So development stage, I'll probably keep the other people all more close because development could fail. But if you see commercial uptake, there might be not necessarily a need to keep them more at this particular point in time. Essentially, there's multiple factors. There's keeping optionality. You have a higher probability of getting a deal done. Then there's optionality and just the nature of this partnership. If there's more of a commoditized technology, and it's like, okay, it only makes sense, where if it's very unique. And then I guess that's where I wanted to bring in using exclusivity as a tool or as a protective motion.

28:08How would you think through that in conjunction with trying to have different partnerships in those different scenarios?

28:15Tomer Stavitsky:Maybe borrowing from this ecosystem example we talked about a minute or two ago, imagine we're identifying a couple of sub-areas. Let's take like a medical device. So let's say we have a 3D imaging space. We understand 3D imaging is very important to us in this particular scenario. So we want to essentially be able to be exclusive, be able to maintain accessibility with this particular partner. So we essentially tell them that you're going to be exclusive. we need your exclusivity because this is important to us we're gonna have potentially so-and-so volumes so i can see the other side basically asking for some kind of volume commitment typically the large companies would want to avoid it because they might be paying for exclusivity a different way like through development funds but there could be also situations where the company is maybe not paying too much for redevelopment so then they can say okay i'm gonna be able to commit to 100 ,000 scans at so-and-so dollar amounts every year.

29:14Tomer Stavitsky:If we don't meet these numbers, then we have a certain timeframe to basically cure it. If we're not able to actually cure it, then we essentially shift to a non-exclusive mode. So it doesn't mean the parties stop working together. It just means that there is something that's non-exclusive where the other party can go and work with the competitor, for example. I was starting to think about these situations where the signaling of, hey, we're doing this partnership or we're doing this partnership because we eventually want to buy you. A bigger component of the signaling is if you're actually investing with that relationship of it too.

29:48Just being on the other side of the deal because then it's obviously very clear. And then you also mentioned that commitment part. Hey, if we are doing this down the road, we can at least have this expectation of what value was generated from this partnership and have some metric if this was successful or not. And then maybe that ties to that first-round refusal.

30:08Tomer Stavitsky:Yeah, it does. I mean, in this example, we took like a big corporation and maybe a small or medium-sized company on the other side. But in this particular example, it also really matters how much the big company is actually moving forward with pushing, or should I say promoting, the other targets that technology are offering within its ecosystem. So you can pretty clearly see big companies typically move slow, but after a certain period of time completely clearly to see if there's commitment in there. So it's almost like the story tells itself. If the big company promotes very significantly the other company solution and sort of talks about it and I don't know, it's customer then, it's conferences, you know, whatever, and they do co-promotion, then it's going to be pretty clear that there is a lot of value here.

30:53Tomer Stavitsky:There could be an acquisition down the road if there was an investment in the beginning, but the tough situation is where it's not pretty clear. Like the big company is almost promoting it, it's not promoting it enough. It's up again for the corporate development person. And hopefully the corp dev person is still involved in some capacity in these deals as they become operational and go to the business. Corp dev person, I find, can play a really nice role in sort of making sure that things are taken correctly. So this is where it could be interesting to consider. And again, not all companies do this.

31:26Tomer Stavitsky:But in these investment slash development slash commercial deals, it might be beneficial in certain situations to have sort of a, I'll say integration function, like you have in an M &A situation, because the corp dev person or this integration person, they can bring a different perspective to the situation. Like, how are we thinking about the next step? Sometimes I find companies that they're basically executing for that particular stage. Not necessarily thinking about, hey, we said initially in the deal thesis, we want to potentially acquire this company. So they're only executing for their specific part.

32:00And this is where these kind of deals could fail, Kisan, if they don't get like the right plundering or guidance. So this is like taking the same buyer-led principles. Like you want to see this all the way through and you want to bring those thinking in the front end. This still applies in this partnership model. You know, hey, how are we taking this technology to market? How are we, if we're going to incorporate it, if we do go exclusive and having that thinking all the way through. Okay, so that's a key part. You want to have those integration leads involved with this just as well as you would on the M &A deal, I guess.

32:33Tomer Stavitsky:Essentially, just to clarify one more point. Yes, you do want to have that integration function, but you want to be obviously mindful about it, right? Because, you know, CorpDev is a function. They have a lot of deal work, a lot of strategy work. You don't necessarily have the time to go into each and every partnership or investment and be active at it. So you need to be very mindful, you know, how much energy and time you spend. A good model could be to have the corporate development function essentially coach or maybe guide or mentor the functions that sort of act as like the integration or project manager in these roles and just sort of inject to them the thinking that, hey, this is what we're doing this for.

33:09Tomer Stavitsky:It's not only about this particular stage. There's also a bunch of other stages. We might acquire these companies. Just be mindful towards this and what we're transmitting, what we're signaling to the outside interactions, whether directly or indirectly. What's your sentiment on how you should direct with this company about it? I feel people get excited just to even early stage company partnering with a large company. They get excited about that and they don't maybe have as much understanding of how you think about it in terms of the sort of assessment of partner build versus buy. I like to be a little bit more forthcoming with the target.

33:44Tomer Stavitsky:Obviously, there is a level of how much forthcoming you can be. When I approach situations with targets, especially when they're young companies, young startups, I try to basically explain to them what are we trying to do big picture. Again, I can't share every single detail because there's a lot of confidentiality and a lot of things. But I try in general to explain, hey, this is what we're building towards. Let's say we have this ecosystem. This is where we see you essentially fitting in. We think it's actually going to help you achieve X. We think it's going to help us achieve Y. We're really excited about this.

34:18Tomer Stavitsky:We see so-and-so potential. It's going to help us do so-and-so, right? Not giving you any concrete details here, but it's more of a framework of how I look at the situation with the target. If they want to be acquired, that's their desire. I'm going to be forthcoming with them. I'm going to tell them, hey, we need to do X, Y, Z. Like we need to test your tech. We need to test market acceptance, market adoption. We need to see that actually revenues are coming in. We need to see that there is scale to this particular situation, you know, after we do these things, and obviously there's a lot of in-between.

34:50Tomer Stavitsky:So I also do the in-between with the target. So after we do all these things, we can proceed to do the deal negotiations for acquisition, if that makes sense for both sides. I understand this, like working with a business. Go back to a situation where they have a private equity or even VC owner behind the scenes. I want to understand how do you sort of triangulate that relationship or not? Are you just primarily working with the business, trying to validate thesis of the deal itself? You know, are you sort of back-channeling to understand the perspective and timelines of their parents, but the private equity ownership?

35:25And what does that look like?

35:26Tomer Stavitsky:Yes, you actually do a dialogue with basically all these parts of the equation, but the dialogue doesn't need to necessarily be the same. Let's say, for example, if the company itself is a little bit more detailed, it's more operational. If, say, for example, you started activating the partnership, You've actually started selling the products in the market or the service or the software, whatever it is. And you sell them on that vision, especially when it comes to the leadership of that company. And you sort of like have periodical touch points with them. How is this situation, whether it's partnership investment, whatever it is, how is it going?

35:59Tomer Stavitsky:So you serve as a corporate development leader as almost the escalation point for the teams to do the day to day. You can help with all sorts of things. The financial system is not capturing things correctly. So let's escalate it to finance. We're not doing the technical integration with the products, right? Let's escalate this to maybe one of the directors or maybe even the chief product officer, if it's important enough. So we sort of serve in that escalation point. And then with the owners, you know, let's say they're a private equity firm, you talk about things bigger picture. With them, you align on if they're supportive of this and you're interested in this, you align on the acquisition case.

36:38Tomer Stavitsky:So you start talking and basically monitoring the situation throughout this cadence of the process. You tell them, OK, this is, let's say, for example, this is where we are now with testing the product. You know, we've seen such and such things. We're on a timeline to move towards the next stage where we'll do market adoption testing and we'll size the market. So you're sort of like building into your vision in a more high level way where there is a working level of the company itself. And obviously with the leadership, if interacting with, say, for example, the CEO of the target, then you say things that are similar to what you say to the P.E.

37:16Tomer Stavitsky:owners. But obviously there is a level of difference between the things you'll say. Maybe you won't start talking about the numbers of exits and stuff like that with the CEO just yet. You need to first run it by the P.E. owners and then it's filtering down to them. Again, just to stress, you have to sort of manage all the different parties to get towards the end goal. And you have to make sure people are like aware of these chats. People don't think you're saying one thing to one party and a different thing to the other party. So it's also about making that connection, right? And making sure information is free flowing and they're talking to each other.

37:50Tomer Stavitsky:And there's going to be some meetings where you're going to have the P owner and the leadership of the company. So it's about orchestrating all this thing towards completion. Yeah, and just different perspectives. Private equity is probably going to have a mature view on what their investment horizon timeline is. Something that you can manicure. Obviously, they would probably be pretty incentivized or motivated about a strategic acquiring something in their portfolio. So there's some interesting angles there. Can you tell me a story? Walk me through. I know you worked on some really cool deals, but I'd love to just hear about how this actually played out in the real world.

38:22What specific examples? Just like this partner to acquire. When you actually did this, where you partnered up, what were the key things that went well? If there's things that didn't go well, you still got the deal done.

38:31Tomer Stavitsky:I'll give you an example of a software company that we first partnered with with one of my previous employers. And then we sort of acquired it after a certain time. So we started by actually seeing what the technology is about, how it actually feeds into the market with customers. We saw that there is interest. Let's say we identify the four segments of the market for this particular company and work for, four opportunities for use cases. So then we kind of saw, okay, there is some pretty good update for, let's say, one of the four use cases. However, we didn't necessarily care as a company about this use case, if that makes sense.

39:09Tomer Stavitsky:We cared more about the three out of the four. So we identified that these three other use cases, they actually seal gaps for us from a technology perspective and allow the company that I work for to become more competitive. And there was actually a straight line we found between these three use cases and our ability to actually grow the business of this company and also help our customers along the way. For this first one, it's more of an adjacency, if that makes sense. So therefore, buying that particular company at that particular point in time didn't make a ton of sense because you'll be paying for stuff that you don't necessarily need.

39:47Tomer Stavitsky:there was also no ability to actually divest it at that particular point in time. Unfortunately, there was just no interest for that particular asset in the market. So what we ended up doing, we ended up actually starting mapping out a partnership option. We built a financial model the way every corporate development team does. We identified the size of the pie. We found some pretty nice synergies for us to basically just slot this product and even just go out and sell it. So we found that we can just take the other company's product and just go out to hospital customers and basically just sell this product.

40:21Tomer Stavitsky:We didn't necessarily even have to do a tech integration. So we started with that. And then we also implemented a light integration approach. It doesn't get us to commit to this particular company that would bring even more value to our customers. So this is where we actually charge for that integration. So there's actually like some kind of SaaS component in this as well. This was a hardware play. with a fast component. So we ended up actually proving out the value over a certain period of time. It was around a year and a half and actually stayed close to this deal again, just to demonstrate the approach I was telling you about earlier, where a corporate person kind of stays close to things to make sure they tick.

41:02Tomer Stavitsky:There were multiple times where I played a role to basically escalate things and give the big picture view to remind people what are we trying to do? Because at the end of the day, I was building this up as a situation where we're going to buy this company if we prove out commercial success and also the slight integration success. The people in the team, again, they don't always remember this on the operational level. I had to escalate various things around, hey, how's the integration going? Is it getting integrated correctly? Are we scaling this integration for our customers? There was always also some hiccups.

41:34Tomer Stavitsky:And by staying close to it, I was able to sort of escalate it to the relevant colleagues to get things moving. Things ended up delaying a little bit, but in this particular instance, the commercial success and the technical success was good enough to actually justify buying the company. And by the way, we also negotiated a right of first refusal. This actually became a semi-competitive situation where somebody else wanted to go out and buy this company. So then we talked about potentially carving out that business that now became much more significant for these three out of the four use cases.

42:08Tomer Stavitsky:We ended up understanding it's not going to be possible or worth anybody's time. And the other company wanted to just buy the whole thing. So we ended up making a bid by this company and we ended up integrating it for that particular business I work for. It ended up working well. But, you know, I think the reason it worked well is only because the corp that function basically stayed close to things and didn't fall into the trap of just handing over everything, and basically letting things run. And yeah, sometimes it happens, sometimes it works, sometimes it doesn't. But in this instance, it worked.

42:41That's a great example. One of the things I was thinking about is like that conversion from partnership and acquisition. And you had a good example of like the case where here's some turbulent because now it got competitive and you still had to fight that case to validate enough that it was compelling to do the deal. What do you see as like the most common mistakes when it comes to converting the partnership into an acquisition?

43:03Tomer Stavitsky:Probably the most common mistake is choosing not the right timeframe to do this particular thing. So you can find situations where people are like very excited and they say, okay, I have enough proof points, but I'm only like halfway throughout the process. Let's say we said we're going to make this decision at the end of, I don't know, like a year and a half. Okay. Whatever the situation will be, we'll make the decision then. So now, you know, somebody with like a very strong voice in the business comes and says, okay, now I know we're only like six months through. I'm already seeing such a nice adoption with so-and-so customers.

43:37Tomer Stavitsky:So I'm pretty sure it's going to work with a hundred other customers, let's say. This is somewhat of a risky decision. We haven't talked necessarily to these$100 customers. Sample set is pretty small. We're pretty early in the process. And sometimes people with the biggest voice in the room can just get a decision made. It's just the reality of business. So this is where I see companies make sometimes misjudgments. And yeah, sometimes it works. Sometimes it works. Unfortunately, often it doesn't. So to me, it's about finding that fine balance. I'm not saying let's wait years and years, but let's find this right set of proof points and let's design the process in the beginning.

44:16Tomer Stavitsky:So we actually don't only seek out 10 customers. We seek out a little bit more. We need to define between ourselves and the company, what is sufficient scale and what is the right time frame to actually hit that button and say, okay, let's go ahead and become a closer to the company. That's a huge point. Like you just can't predetermine the timeline and really want to look for some evidence that makes sure it's worth buying. I do want to talk about the application of this partner first approach across industries, because obviously you've worked across a variety of industry. I'm more on the software focus.

44:50And even when I look at this current market where it's just very, every conversation's got the word. Everybody knows the two letters. And it's just constantly AI, AI, AI, AI, AI. But the thing is about here, we're going through a big hype cycle. Like I've seen it in the last year I was CEO at Dealroom. There's like a hundred point solutions that's AI or X and M &A. And I'm like, okay, I've seen this before. We've seen this movie with the blockchain companies, with the crowdfunding and give this cycle like two, three years out, it can foresee there's going to be a number of these like zombie one to three million companies out there, which I know that's going to get written off because they're just raising unbelievable amounts of money.

45:30But I think there's some value to collect out of them. So that's where you keep them at bay. And I'm wondering, like, is this an example? Is there a partner model that applies in that situation? And then also maybe closer to the example you gave earlier, when I look at here's a business where we have a lot of success in selling into corporate development and we're very ambitious about adjacencies like the private equity and the investment banking. And we see providers that sell maybe like a pipeline type of CRM solution into those spaces. And then that's a thesis. Like, hey, can we buy one of those products to accelerate or go to market?

46:04Because now we're selling a full life cycle solution to those companies from a single point solution. Is that another good situation for a partner first approach? So that's where I get some free advice out of you.

46:15Tomer Stavitsky:Yeah, it very well could be Kisan. So it really depends on, I think I want to say, how certain are you and the risk functions that compose your business, product, technology, sales. This is like the way to go. So you have to be certain that this is the one company that could actually achieve what you want. So I'll say it's probably good to go back and basically chart what's your outlook with this company, not only a financial model. Do you feel like this company is situated to actually develop version two, version three, version four, version five, or maybe they're just like the current version and you're going to milk it out and you need some other people or some other tech to get you to the future?

46:56Tomer Stavitsky:To me, it's making sure that this is sellable. This is upgradable. They have a relatively good reputation in the marketplace. You have the ability to help them increase their business, essentially, for your existing channels or some new channels you're going to get in. So it's sort of like the cohesive picture needs to take a lot of bucks. And you need to look at it really, I'll say, not with like green glasses. You need to inject some devil advocate into this entire process. Don't just rely on just, let's say, your chief product officer perspective or a CTO's perspective. Also inject some what could go wrong perspectives.

47:33Tomer Stavitsky:Then once you have all this information, it's almost like you become this AI model and you try to make sense of everything, right? In the end of the day, you're still making a decision, for better or worse. But this is something I've seen happen more than once. I'm finding that some teams, they just become so excited about something, they potentially not do a 360 sort of diligence. And they say, OK, yeah, this is great. These functions told me this is awesome. Let's just go with it. You spoke about AI, so I'm just going to make this come out of AI. Sometimes it's table stakes to move super fast and break stuff.

48:06Tomer Stavitsky:The large companies can maybe afford to make these mistakes like meta, Google, OpenAI, when they go out and acquire this business within a couple of weeks, because it's stable stakes. You have to become more competitive than the other one. But to small companies, it could make or break your business, especially if the acquisition is significant. Yeah, those are really good points on like poking holes. And also, I guess the key thing that you mentioned is identifying the strengths, because you kind of gave examples. Okay, here's the product. In this case, maybe the product's okay. are we betting on go-to-market, figuring out where's going to be the muscle ad, putting this business together, and then poke holes at it so you know where things are going to potentially be the risk or fall apart.

48:46Tomer Stavitsky:Yeah. And I also add execution. A big execution risk is when you're not being, I'll say, realistic about this business has some things we need to fix. Maybe the go-to-market is broken. Maybe the software architecture, if it's a software solution, maybe it's just not good. It needs to be upgraded and modernized. So if you're not being forthcoming about this to yourself and your company, then you're just going to find yourself in a situation where you're constantly doing like a fire drill and you're just getting surprised and you're not meeting milestones. So that particular chunk of activity is also super important when you go into the deal.

49:21Yeah, a lot of these fundamentals of doing the deal itself passes over with the same approach. I got to ask you one more thing. Tomer, what's the craziest thing you've seen in M &A?

49:29Tomer Stavitsky:Kind of connects to what I just said about AI. I'm seeing actually more and more companies these days that just run into deal processes and they feel the pressure from either the bankers that, you know, I'll try and sell the company or the company itself that wants to get sold. And they just, again, decide to forego certain diligence areas saying, yeah, it would be okay. We think that's a great team. But then, you know, they close the deal and they suddenly find all these surprises. These are exactly the things that cause the impairments. You know, I've seen some things I'm like very surprised about, like the strength of the customers.

50:03Tomer Stavitsky:For example, I've seen situations where somebody paid a very significant chunk of money to buy a company in the medical space. And then suddenly they realized that there's no good IP protection. That's a big surprise because IP is a big thing in the medical space. I saw some other situations where somebody bought a company and then a big customer ended up leaving shortly after the acquisition. So these are things that have been missed in diligence. It's hard for me to wrap my head around without knowing the exact details, but there's been some cases like this where the acquirer just loses immediately so much of the value and they might end up actually writing the whole thing off.

50:43It is wild. You're seeing all these like crazy acqui-hire valuations. It's going to be interesting. We've yet to see the craziness with AI deals. Hey, Tomer. I want to thank you so much for taking the time. This was a great conversation. I enjoyed it. I learned a lot about taking a partner first approach. You've helped me become a better enemy scientist.

51:01Tomer Stavitsky:Of course. Happy to be here. Thank you for the opportunity. Hey, those that tuned in, I appreciate your participation. It's a lot to get through this whole interview. Feel free to reach out to me. I love hearing feedback on these interviews. You got some tips how I can do my job better, make the content more interesting, valuable. If there's topics I haven't touched on that you'd like to see, let me know. Reach out. Connect with me on LinkedIn. I got my privacy guard down, so it's easier to connect with me. But put a little note so I know you're an actual podcast listener because I get tons of spam every day on there.

51:29Until next time, here's to the deal.

51:43Thank you for taking the time to explore the world of M &A with our podcast. We love hearing feedback. Tag us on a LinkedIn post, add a review on Apple Podcasts. We'd love to hear from you. If you need help standing up an M &A function or optimizing one that you already have, we're here to help. And if we can't help you, we probably know someone that can. You can reach out to me by email, Kisan, K-I-S-O-N, at mascience.com, or you can text me directly at 312-857-3711. If you just want to keep learning at your own pace, visit mascience.com for a lot more content and resources. That's where you can also subscribe to our newsletter.

52:28Again, that's mascience.com. Here's to the deal.

52:42Views and opinions expressed on M &A Science reflect only those individuals and do not reflect the views of any company or entity mentioned or affiliated with any individual. This podcast is purely educational and is not intended to serve as a basis for any investment or financial decisions.

From the publisher

Tomer Stavitsky is SVP and Chief Corporate Development Officer at Omnicell (NASDAQ: OMCL)

Corp dev teams treat M&A and partnerships as separate tracks, but Tomer Stavitsky looks at them holistically. In this episode, he breaks down the partner-first approach: an acquisition framework for situations where the target isn't ready, the PE owner isn't selling, or your integration capacity isn't there. He walks us through structuring the partnership, keeping the acquisition thesis alive through execution, negotiating and defending a right of first refusal, and managing the three-way stakeholder dynamic without signaling the wrong things at the wrong time.

 

What You'll Learn

  • When partner-first is the right call and when it isn't
  • How to keep the acquisition thesis alive through the partnership execution phase
  • Managing the three-way dynamic between target leadership, the PE owner, and your own organization
  • How to negotiate a right of first refusal and what happens when it gets tested
  • Why teams pull the trigger too early and how to protect the process from internal pressure
  • Applying partner-first to AI-era targets without getting caught in the hype cycle

If you're working through a partner-first deal, the M&A Science membership has frameworks and tools built for exactly this kind of situation. Learn more at mascience.com/membership.

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This episode is sponsored by DealRoom

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Join me at the summit on May 20, a free virtual event hosted by DealRoom covering AI, pipeline, diligence, and integration across the deal lifecycle. Sessions run 11:30 AM to 1:30 PM ET.  Register here.

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Episode Chapters

[00:00] Introduction: Tomer Stavitsky's Background and the End-to-End Corp Dev View

[08:04] Building or Rebuilding a Corp Dev Function

[16:01] What Is the Partner-First Approach and When Does It Apply

[21:10] Mapping the Market and Deciding Who Stays on the Watch List

[24:13] Managing Multiple Targets Without Over-Committing

[27:48] Using Exclusivity as a Strategic and Protective Tool

[35:00] Managing the Three-Party Dynamic: Target Leadership, PE Owner, and Your Own Org

[37:58] The Real Story: How a Partnership Became an Acquisition (Including the Competitive ROFR Moment)

[42:41] The Most Common Mistake in Converting a Partnership to an Acquisition

[44:32] Applying Partner-First to AI-Era Targets

[49:21] What's the Craziest Thing You've Seen in M&A?

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