

31 Jul 2026 · 31m · 16 chapters

Why teenage girls drop out of sport (often around ages 12–13) and how parents, schools, and sports clothing/representation can help them stay—covering confidence, PE kit fit, mixed-gender dynamics, and opportunities beyond team sports.
Conor Stanbridge, former personal trainer/gym owner; founded Football Herd after struggling to find girls’/women’s football clothing in major retailers. He gathers feedback from players and parents at matches (e.g., Arsenal vs Chelsea) and iterates product designs.
About 64–70% of teenage girls drop out due to not feeling comfortable in their clothing. Poor fit and visibility of female athletes reduce confidence; school PE kits and changing-room scrutiny worsen it. Representation matters (seeing Lionesses at Wembley inspired a daughter to support Aston Villa).
Aston Villa vs Lionesses inspiration; “brown swimming costumes” at a boys’ school causing withdrawal; parents’ “safe space” personal-training sessions for girls who don’t want PE/team sports. Clothing sold at footballherd.co.uk.
Written by AI. May contain mistakes.
Conor discusses his experience as a dad and his daily routine.
“I was like, what am I actually going to wear?”
Conor shares the story behind starting his business related to girls' sports clothing.
“Tell our listeners a little bit about that story.”
Discussion on the lack of appropriate sportswear for girls and its impact.
“have always played sports throughout my whole life, but I've got two girls and a boy and I'm already noticing.”
Exploration of statistics regarding girls' participation in sports and reasons for dropping out.
“due to the lack of not feeling comfortable in their clothing specifically.”
Conor highlights the role of representation in sports for young girls.
“What is happening, you know, in the clubs and stuff for that to happen?”
Discussion on the value of team sports and the skills gained from them.
“I took my daughter's first ever football game was actually Lionesses at Wembley and we were quite high up.”
Exploring various factors that lead to girls dropping out of sports.
“And there is, for me, I'm just - Give them the opportunities for everything.”
Conor offers advice for parents to encourage their kids in sports.
“But do you think as well, like, I don't know, this is just trying to sort of figure it out.”
Learn how to effectively communicate with children about sports participation.
Explore the importance of schools in promoting sports among girls.
“You know, have you been into any schools?”
Understand the challenges girls face in accessing sports opportunities.
“Yeah, I just I can't work out whether we're focusing on the wrong things.”
Discuss the benefits of team sports and how they can build confidence.
“like in schools and teaching them like internally that like you said like it's forget about everyone else around you like internally what what can you do to if you're feeling kind of bad that day?”
Learn about the need for greater recognition and support for women's sports.
“Or is it me thinking the worst in every situation?”
Learn about the importance of promoting women's sports in schools and society.
“But they'll have like a day in school where everyone comes in in football kit and they talk about the World Cup.”
Explore how programs like Gladiators motivate young girls to pursue sports.
“And my daughter Luna went, still walked into the classroom.”
Get insights on the value of hard work and doing your best in all endeavors.
“What have you got in your locker, Connor?”

Get the gist, explore an idea or ask about something said.
On Made by Mammas: The Podcast, what are the key points of this episode?
Automatic transcript. May contain errors.
0:01It takes the hits, runs the miles, rebuilds while you sleep. It's felt every fall, every dance floor, every belly laugh. And in return, it asks for nothing. It just keeps going. I'm Ellie Taylor and this is Back Your Body, the podcast from Holland and Barrett that's all about the most loyal relationship you'll ever have. The one you have with your body. From scars to self-care, the bits you love and the bits you've learned to love, we're talking to people about the bodies they live in, how they've pushed them, neglected them, rebuilt them or finally learned to listen to them. It's time to back your body the way it's always back to you.
0:37Back your body. Subscribe now, your body will thank you. Hello and welcome to Made By Mamas, the podcast. I'm Zoe Hardman. And I'm Georgia Dayton. And this is your parenting safe space where no conversation is off limits. With five kids between G and I, we have seen a lot.
0:56Georgia Dayton: We really have. Each week we'll be joined by some famous faces and experts and we'll chat about the brands and products that have saved us along the way. In short, we're the parenting podcast for you. Before we get started, hit subscribe or follow so you're the first to know when each episode lands. And they're on Tuesdays and Fridays. And it really helps if you leave a rating and a review. You can also find us on Instagram. We're on at Made by Mamas. But for now, George, should we get into it? Joining us on today's podcast, a dad on a mission, trying to really identify why girls tend to drop out of sport and what we can do as parents to make sure that they stay.
1:30Please welcome Conor Stanbridge. Yay, Conor. Welcome. Thank you for having me. Looking very sporty today. I'm normally in a gym kit. Are you? 24-7, yeah. It was a dilemma this morning. I was like, what am I actually going to wear? I just said to my wife last night, I was like, what am I going to wear?
1:46Georgia Dayton: How's your morning been? Not bad, just the typical kind of, I do the drop-offs on Mondays. My partner works in the hospital, so I'm up with the kids, getting them dressed, taking them to school, and then the day starts. How old are they? How old are they? I've got a five-year-old and a three-year-old. Oh, wow. In the trenches with the three-year-old? Yeah. I was trying to sugarcoat it, and I was like, yeah. You don't need to sugarcoat anything on this podcast. Absolutely not. You have your good days and bad days. Of course you do. They call it the testing twos, right? But I think by three, you're just ready to move out on some days, aren't you?
2:22Yeah, 100%. I think by three, though, you kind of learn how to deal with them a little bit more in terms of what they respond to and what they don't. Yeah. And do you reckon they have a different relationship with you or at least they respond differently to your wife, for example? Oh, huge. Are you a strict dad? No, she's the stricter mum and I'm more chilled. But when we're together, I have to be a bit more stricter because I feel like they can not... Take the piss. Yeah. You can swear on this podcast, Connor, as well. Yeah, you can say whatever you like. Connor, talk to us about your business because your business was created off the back of a shopping trip with your daughter.
3:01Yes. Tell our listeners a little bit about that story. Yeah, I completely fell into this. Previously, my career has been a personal trainer. I owned a gym and that's what I was doing since I left school. Okay. And then had my kids and just living how I live. And then in the 2022 Women's Euros, I was on Oxford Street with my wife and I said, let me just go into a major retailer. You can say it. And say, let me just get some football clothing for her. Because I was used to being in the gym, going to your Gymsharks, your Lululemons, your Nikes, Adidas's and just going in there, picking what I want and leaving.
3:38And I went in there and I said to the guy, excuse me, have you got any women's football clothing or girls' football clothing? And he looked at me like I was speaking a different language. And I was like, what? And then I said to my wife, I said, it's fine, we're on Oxford Street. Let's go to another shop. We literally zigzagged in and out at every single shop asking the same question. And they all either said no, they didn't have them or they pointed me to the guys' football stuff, which was like, they just said it was unisex and it wasn't women's at all. It was just a men's fit with unisex tag on it.
4:07and that's how it all started.
4:09Georgia Dayton: And I guess that's the difference. It's a men's fit with a unisex tag on it. It's not made for women. No, it's not like a relaxed women's fit. It's literally just like a man's fit with a unisex tag on it. This is a subject that's going to get me really riled up today because I am incredibly sporty, have always played sports throughout my whole life, but I've got two girls and a boy and I'm already noticing. I guess the sort of heartbeat of this conversation is what happens to girls in terms of their sport, that it drops off. Historically, we know the research shows that by sort of 12, 13, they're leaving sport.
4:44And you identified potentially that it's to do with the fact that it starts where the clothing's not there, the support's not. I mean, talk to us a bit about that. Well, that was a secondary thing for me because in terms of finding that out, because the reason why the business started was I literally went into the shop, couldn't find anything, waited about a year to see if anything was being done not much was being done to what in terms of the aesthetic and the the fit and the feel and everything um so that's why i started it but then when you start we blew up on social media quite quickly um i had no marketing budget so i just said is anyone else having the same problem and literally thousands of people yeah um and then it got to the conversation of um the confidence side of things and i've actually dropped out because of the lack of football clothing or PE kits or something like that.
5:34And then that's when those conversations start happening.
5:38Georgia Dayton: Yeah. What are some shocking statistics around it? Because we're sort of anecdotally talking about that girls drop off, but what percentage of girls drop off? So it varies between each study, but roughly around about 64 % to 70 % of teenage girls drop off due to the lack of not feeling comfortable in their clothing specifically. So that's huge numbers. And for me, it's not easy doing it, but it's an easy fix. It's not like we're trying to send a rocket into space here. We just get feedback, alter it, make sure it fits properly. It's not that hard to do. So when you started having these conversations, did you go into the big retailers and have those conversations with them?
6:21No. Right, okay. I think trying to get to when you're just a one-man band, trying to get into these big retailers. I had no contacts. Like I said, I'm from a different industry. So I just, for me, speaking to real people with the problem. So I used to go around to the games on a, to like a Arsenal versus Chelsea and stand outside the stadiums saying, what is it that you want? Wow. And everyone's like, shorts are fit properly, tops are fit properly. And I think being on the ground level is much more powerful. And then people know you're listening to them. Yeah. And then so what do you then do? So you went to the grounds, you spoke to people, you spoke to girls.
6:57Yeah. What then happened? So then I was, it was just trying to make her first, well, it's get something out there. Not everything is going to be perfect that we make, but it's because perfect to me might not be perfect to you. So it's getting a product out there that we think is good enough. So I contacted a designer who's had a lot more experience and I said, I can't physically put everything together. Can you help me? So yeah, we made our first collection off the feedback that we got, which was the shorts fit poorly, the tops don't fit. right um made our first collection that was last year and then again listen to feedback ask is it good enough yet like what would you change what would you make better what would you keep the same um just try and improve every single every single collection it's very interesting
7:43Georgia Dayton: isn't it because you think of it as just clothing especially with kids you don't think that it would make a huge difference but what are you hearing from parents and kids now that there is something confidence confidence in like we were speaking on the way here it's like when they get to the teenagers like they're kind of 11 onwards they're like they care what they look like especially in school like they care if the boys are looking at them or um or just in the in the way that the way they look in general and feel if they're looking in the mirror like you know yourself if you if you look good you feel good so and if you feel good you're probably going to play better um so yeah like confidence is is one of the the biggest issues so well I guess what I'm trying to sort of dive into here is there's probably a two-fold impact going on here there isn't the clothes yeah or they feel that there isn't the fit there but also let's talk about because that can't be the only reason that girls drop out of sport no yeah in your opinion as a personal trainer somebody's been involved in the industry for a long time what is going on here What is happening at school?
8:47What is happening, you know, in the clubs and stuff for that to happen? I think it's a lack of, you've got your clothes, you've got the lack of representation. So actually seeing what you want to be. For example, in football, even to this kind of day now, I took my daughter's first ever football game was actually Lionesses at Wembley and we were quite high up. So she couldn't really see too much on the pitch. But then we took her to an Aston Villa game. and she was right down there and could see the girls playing and previously would be playing football in the garden saying, I'm going to be, I say Luton because I support Luton.
9:24She would say the same thing. After the Aston Villa game, I said, I'm going to be Luton. Who are you going to be? She goes, I'm going to be Aston Villa. I said, why is that? And she goes, because I saw girls play football and girls play for Aston Villa. So it's like as an adult, you don't really think about that, but her seeing girls on the pitch inspired her yeah so I think like clothing lack of representation options in schools as well but the the it doesn't always have to be a team sport like you can go to the gym and keep fit or go on a walk like I think when you're children I think it's so wrapped up and it has to be a team sport.
10:07Georgia Dayton: Yeah, it's so true actually. I think that's what I've, my mindset is often like that. Yeah. It has to be a team sport. Yeah, a lot of people come out of it and like you say, start enjoying the gym or start enjoying an individual sport that keeps them fit and fit and healthy as well. Because you look at like the skills that you get from sport, even if you're not good at it. So I grew up, I did actually, my parents did try everything with me. It wasn't like they just said, oh no, you're a girl, you're just going to do ballet. I tried tennis, I tried golf, I tried lacrosse. I tried, I mean, like football, absolutely everything.
10:40Georgia Dayton: It wasn't for me. I wasn't good at it. It just, yeah, it didn't. But I did, I was active. I danced and things like that. But when I look at now as an adult, what I feel like I missed out on, it's not the fitness because I kept fit, like you say, in the gym and dancing and doing other things. It was the team, the team element of it. And I think that personally, I feel like I missed that. And so now as an adult, I obviously don't care if I'm crap at sport. It doesn't bother me. It's not going to embarrass me. But I wouldn't then go and join a women's football team because I've never played in a team.
11:20Georgia Dayton: Do you know what I mean? I just, I haven't done that. And I do think I missed some sort of skill that comes with playing team sport. Yeah. I don't know. Yeah. See, I would, yeah, I think it's, yeah. You would agree with that? Yeah. Yeah. Do you know what? Sport has given me so much in my life and what we've tried to do with our two kids is get them into everything. And there is, for me, I'm just - Give them the opportunities for everything. Give them the opportunities for everything. But I'm already seeing a natural, I hate saying this out loud because my girls are really brilliant at sport and they do fight really hard for it.
11:59But there does seem to be a natural sort of inkling or a leaning into, oh, I don't really want to do that today, mummy. Or it's raining. Or I feel a bit tired. Or can I not just stay with you? Or I've got a headache. Whereas my son Kit, he's like, Kit's laid out, ready to get going. His team means everything to him. And I don't know where that has come from because it hasn't come from us. No. I think it's a natural personality trait as well. Like you might like things and not like things in terms of you don't want to force them. You still want them to enjoy it as well. Yeah. But if you don't force them, the girls will drop off.
12:40Exactly. Like, I'm sorry, I'm just going to say it out loud. Yeah, they will. If we don't put pressure on them by a certain point when, let's say, you know, for me, it was when boys came into the picture. You know, I was playing such competitive sport at such a high level. Yeah. But by 14, I had dropped everything and there was no pushing from my parents. They completely took their foot off the pedal. And I stopped playing sport for four or five years. Yeah. It's a shame. Yeah, I think it's when boys come into it, when partying comes into it. Yeah. We have a model that's kind of 16. She's like, yeah, like you see in her football team, she goes, I'm still playing.
13:09But when we're kind of at parties and stuff and you're out later at night and then half the people turn up the next morning. And yeah, there's so many factors in there.
13:20Georgia Dayton: But do you think as well, like, I don't know, this is just trying to sort of figure it out. but you you dropped off like sport when you were like 14 boys came into the equation boys didn't drop out of sport because girls came into the equation no that's the thing trying to identify so interesting isn't it why is that is it because we don't represent female sports women to be like cow i don't know cool or what what is it yeah i don't know why are young girls not looking at you know female sports women because there are a lot oh god yeah yeah yeah yeah yeah and us as parents do you think that there are things that we potentially as parents can say to our children that accidentally might take away some of the confidence around sport or is there anything advice that you can give to parents if they are seeing that their kids might be dropping off slightly what would your sort of words of advice be around encouraging them yeah i'd i'd say it's the communication aspect of um in terms of if they're saying to you daddy i don't want to do this or mommy i don't want to do that saying like a lot of the your natural thing but you're doing anyway sort of like yeah especially if if you're like either sporty or competitive like i was like you you want them to you know the benefits you know like in terms of like even for your mental health and um like physical health you know the benefits um so if you naturally just want to say just do it anyway but it's like right why do you not want to do that like is it because of what you're wearing is it because you're not feeling great is it because you don't like the sport anymore um because then from that you can kind of reverse engineer and say right if it is the clothes right let's let's take you out let's try and make you feel if it's the sport right like you said let's try something different um if it's not feeling great okay i'm just not feeling up to it today but it's that balance isn't it because you you want to push them because you know the benefits it's not like because you you just want them to do it sport is huge like the benefits of it yeah it's massive isn't it yeah so it's just it's just a communication thing i think we'll be right back after this short break it takes the hits runs the miles rebuilds while you sleep it's felt every fall every dance floor every belly laugh and in return it asks for nothing it just keeps going I'm Ellie Taylor and this is Back Your Body the podcast from Holland and Barrett that's all about the most loyal relationship you'll ever have the one you have with your body from scars to self-care the bits you love and the bits you've learned to love we're talking to people about the bodies they live in how they've pushed them neglected them rebuilt them or finally learned to listen to them it's time to back your body the way it's always back to you back your body subscribe now your body will thank you
16:18Welcome back to this episode of Made by Mamas. Now, where were we? Let's talk about the school's role. Yes. Talk to us a little bit about that. You know, have you been into any schools? Is that a conversation that you want to have? What would you say to a school if they're not pushing the girls as much as they're pushing the boys? Yeah, I definitely, I haven't been into any schools yet, but I definitely want to have that conversation because we're still getting, stuff's getting fixed outside of school, but inside is kind of, their PE kits are still.
16:49Georgia Dayton: I was going to say that actually, the PE kits are often not too favourable for young girls. No. I'd say, especially teenagers when their bodies are changing. Yeah. And I think that's really where difficulties come up. Yeah. 100%. And say you're playing a sport at the weekend, and it could be like you're playing for the girls football team or girls rugby team there might not be too many outside influences in terms of kind of boys and stuff like that in school it's like there's boys girls literally everywhere isn't there so if they're walking out the change rooms at school and in front of a load of boys or even girls that they're and their kids baggy and they look they don't feel like they look great um that's even my wife said i like i used to just make up an excuse because same because i didn't want to wear the stuff because it looks so bad and we were doing pe with the boys and stuff so yeah is that is that a reality that of your of your wife yeah and you as well george yeah yeah i used to do swim squad at my first secondary school it was an all-girls school and so there was no there yeah in school there was no outside well no male influences which was fine we you know i was all right at swimming so i was in in swim squad And then the second that that swim squad had to go to the boys' school for galas, I was out.
18:13Georgia Dayton: I was like, I'm not doing this anymore. And it was exactly that. It was because the swimming costumes, we had to wear brown swimming costumes. Oh, God, like a floating poo. Honestly. And that wasn't who I wanted to be. Do you know what I mean? Some girls didn't care. They really didn't. They were not interested in the boys. And I wish I was like that, but I wasn't. I was interested in the boys. I did care what they thought and I didn't want to be wearing a brown swimming costume. So I was like, that's me. I'm not doing this anymore. Wow, that's so sad. The majority of us care what other people think just in general.
18:47And I'm wondering if that would have made a difference of you staying on if they said, wear your own swimming stuff.
18:53Georgia Dayton: Yeah. But then do people not do that because of other reasons in terms of? Yeah, I just I can't work out whether we're focusing on the wrong things. as in I get it because you want to feel confident, but does confidence come from validation from a piece of clothing or does confidence come from an internal belief system which has to be instilled? And maybe we're missing that piece as well because it can't just, you can feel like a zero out of 10. You can put an amazing swimming costume on but still only feel like a two out of 10. So I... Yeah, that's a very interesting point. Yeah, yeah. Yeah, I don't know if that piece is missing.
19:31And I do think it, you know, it is down to us as parents, but it's also down to the school to be encouraging them regardless of the sexes. You know, why do girls and boys not play sport together? My kids, the youngest two, are both into their football. Why do the girls stop playing football with the boys at a certain age? And it happens like that. And then the confidence goes. It's like, why? Tell me. Yes, I get it to a certain point when the boys get to 10, 11, they become physically stronger. Maybe. Not necessarily faster, but, you know, but really, five, six, seven, eight? Why are they not playing together?
20:08Like, Chloe Kelly said that she had to go down to the cages and play with her brothers. Yeah. Because she didn't have any other girls to play with. And she felt like she was as good as the boys. And why wasn't she playing with them?
20:20Georgia Dayton: Yeah. And actually, I think where, I don't know if this is everywhere, but I know where we live. The girls play, the age pool is a lot bigger. so say for instance Axel my son he can play his age group and there are a million teams he can join yeah there are so many he could probably choose to you know only play with boys from two roads you know and there's enough whereas the girls are having to play with girls who are two years older than them and maybe two years younger than them just to fill one team yeah and oh my god that breaks my heart and that is fine you know sometimes that you know great they're all playing of different ages but if you're a small girl and then you're coming up against girls who are two years older than you already what does that do to your confidence yeah but then if you go and play with boys your age again they're going to be a lot bigger but they will let you i think girls can go and play with boys younger than them can they in in our area they can do that for a long time you can have a girl in a in a mixed team but it is because they can't fill yeah the like a fill a full-time always yeah i think it is i think it is getting better but there's still a lot of work to be done but coming back to your point i think that's very true in terms of what can we do like in schools and teaching them like internally that like you said like it's forget about everyone else around you like internally what what can you do to if you're feeling kind of bad that day?
21:53Like, what can you do to pick yourself up and carry on? Yeah. Rather than saying, oh, it's because a bunch of boys are looking at me, I don't want to play. Yeah.
22:01Georgia Dayton: Should it be compulsory? Listen, I don't know. You're just evangelising here, George. I like it. I would have hated this as a 12, 13-year-old girl to make it compulsory to play in a team sport. But I do sometimes wonder if it should be just for a couple of years. You know, like for years seven and eight at senior school, you have to play in A team. I'm all for this. You could be in A team or Z team. Yeah, yeah. But you just play in a team because although, you know, no one likes making their kids do anything, sometimes being in doing things you don't enjoy, you do find enjoyment. 100%. You don't know until you try, do you?
22:38Georgia Dayton: Exactly. And also doing something, even though you're not really good at it, so you might find enjoyment still. Yeah. But I just don't know if people have the opportunity to do that you know like if you're not good at sport and you're a girl you probably it's very easy to just go oh it's not for me whereas if you're forced not for yeah forced to from an earlier age but from an early it has to happen earlier than that george doesn't it really because what can you do but by that point by the time you get to seven and eight you've got kids that have been playing sports since they were two three four years old and for me it's so skewed the way that we look at our system at school because they spend however many hours a day learning their maths and learning their sciences and learning and absolutely they are vital then they spend 30 minutes playing you know chuck the beanbag i'm not saying this is everybody's reality but that does happen why why are we not focusing more on sport in schools yeah what do you think connor it's it's it's hard for me because my experience is different different yeah go on coming from I can't speak about experiences.
23:47Like my daughter's just started school. Yeah. And where we live, luckily, she's kind of got the opportunity to play football and cricket and stuff like that. Great. I know that there's areas that they don't have the opportunity to kind of do that. And then on the other hand, being a boy in school, I was always the active one, like every single team sport, like counties, districts, everything. So for me, I haven't experienced my daughter going through that part of school yet. And I was always going through that. So I can't really comment on like... Does it exist though, do we think? Or is it me thinking the worst in every situation?
24:24Are they better than I think they are? I think it depends whatever you are in as well. Yeah. And the opportunities. And the opportunities, yeah. Because I can't speak for someone in a completely different area to me just because my area, like my area has one of the biggest girls football teams yeah so that's all i see great so if i go it's positive yeah but i can't then comment it for someone a different area where like you said there you need four age groups to make one make one team yeah there's for me from the outside there's a lot that's being done especially over the last five years but there's so much more we need to yeah my my little two school i was so proud of them they competed in the district sports the other week out of 16 schools there were two private schools in the mix as well they won yeah they won last year they won the year before that and they're and they're a state school it's a brilliant school i'm so so so lucky that they go there i'm so so proud of it but yeah just and they're all like our sports teacher mr smith what a legend shout out to mr smith by the way because he's an absolutely he's inspiring kids coming through that school yeah but i know i do know we've heard that that isn't everybody's reality and i wonder why obviously we're talking about you know maybe facilities and funding and things like that but it's got to start from home and it's got to be followed on into schools i think rob being like role models as parents i think is huge as well being doesn't you don't have to do a team sport you don't have to run 10k races but just keeping yourself fit and active and healthy like in terms of my children seeing me go on a run or go to the gym or on on the weekend going for walks like yes we're talking about team sports and I definitely think everyone should experience team sports because of the skills and what you learn from that.
26:07But like you said, Georgia, it's like if you don't like team sports, you might just be one of those people that don't like team sports as well. But doing something is better than doing nothing. So going to the gym, finding – so being a personal trainer before, I used to actually get a lot of girls around the year 9 to year 11 that used to come to the session with their mumps because they're like, oh, I'm not trying in PE and I don't like team sports. And having that one-on-one time with a personal trainer, say like with their mum, with no one around there, they not feel like they're being judged or anything like that.
26:41So it's a bit of a safe space for them. I used to get that all the time. Did you? That's interesting. Yeah, Ila started going with Laura with her mum. Has she? Yeah.
26:49Georgia Dayton: Yeah, and it's lovely. She really enjoys it. Yeah. I mean, yeah, absolutely. Why not? I think it's amazing. Yeah. Yeah, I think I've just been fixated in my mind that you have to do a team sport, but that's because I never did. And I've been worrying about my daughter because she's just not into team sports at all. Not one bit. It's not like she's got an older brother who plays everything. She's got access to it. She goes and watches cricket on a Friday night. There's a girls team in front of her playing cricket. She doesn't want to. Sometimes just, yeah, I find I'm one of five and we all grew up exactly the same number again.
27:22I was 24-7 outside playing sports. Some of my brothers and sisters, no chance. No chance. And the encouragement was still there from my parents, like exactly the same. But I think, yeah, it's just fun, isn't it?
27:38Georgia Dayton: I'll tell you one thing I have noticed, actually. So, you know, there's girls' football, there's girls' cricket. There's, you know, there's plenty of opportunities for girls to play sport. But I'll tell you something that I really don't think is made such a big deal of in school and actually could potentially make a difference. So the World Cup is on at the moment. Really? Yeah, yeah. Baby, where is my husband? Oh, he's at the fucking World Cup. Brilliant. But they'll have like a day in school where everyone comes in in football kit and they talk about the World Cup. They didn't do it for the Women's World Cup.
28:08No, no. It's a problem.
28:10Georgia Dayton: It's a problem. I get that it's not as big yet. I totally get that. And I get that, you know, not as many eyes are on it. And I totally get that and it's building. But that doesn't cost it. of thing to just do a day in school like that is just why not you can do oh you know bring your own way around clothes and bring a pack of sweets in for the tomboy on for the school fair but you can't do it just to you know talk about women's sport you could if we could do it for every women's cricket it's like i don't know just a small thing i like it because also we've our kids have got parents who have sport on in the house you know we have sport on the tv all the time i don't want it on but it is it's on all the time they see it but if you had two parents like me yeah you'd probably never see it yeah and then if you're not being exposed to it at school as well it's like yeah yeah yeah so i just think yeah i think that's why these conversations are good because like coming from someone who is constantly into sport and kind of watching it all the time.
29:15You kind of assume that that is what it's like. Assume everyone is. Exactly, yeah. But for a lot of people it is completely different. Let's give a special shout out to the gladiators here. Have the gladiators come into your daughter's school yet? No, no. Gladiators are changing people's lives. Yeah, they are. Watching my kids see the gladiators on Saturday at the Birmingham NEC and doing the gladiators course still came into their school. No way. And my daughter Luna went, still walked into the classroom. Get this, this is amazing. Everyone looked at Steele, but I looked at my teacher. She went bright red.
29:49Steele's her favourite. And I thought, Jesus, if you fancy him or you just want to get into being a gladiator, he's saving lives, okay? Oh, my God. But having programmes like that on the telly, they do so much for kids, don't they? And also having these strong female gladiators as well. Yeah, it's just... It is definitely going in the right direction, but a lot more needs to be done. needs to be done yeah so talk to us about your talk to us about the clothing line where can people get it yeah so we're just online um on www.footballherd.co.uk um we've just actually released our latest collection last week okay and again it's our kind of most refined elevated collection because of all the feedback that we get good thing about it's a very kind of founder story brands where i'm constantly just putting polls out on instagram like what do you want what color do you want like it's very i ask you i kind of deliver deliver yeah yeah great price point uh mid-range yeah i wanted it to be really accessible as well i didn't want it to be i wanted it to be like i need some more kind of women's football shorts or women's football clothing there shouldn't be a kind of price point barrier just to show someone getting a pair of shorts so yeah yeah kind of mid-range um but yeah so that's just just releasing and yeah exciting times very exciting yeah especially because you see the impact it is making like when you get in we constantly get emails dms saying like how much is like changing people again confidence but changing people um and people like i so wished i had this 20 30 years ago georgia see yeah if you could leave our listeners with one piece of kind of inspiring advice around the sport.
31:39What have you got in your locker, Connor? Put you on the spot here. One piece of sporting advice. Yeah, just inspiring advice. You know, just like a piece of advice that you would... We always ask our guests this, that they would kind of impart to another parent. I say to my kids, whatever you do, do it to the best of your ability. I know it's so cliche, but like if you're cleaning the house... Not going to be my job. Do it really well. if you're playing football do it really good
32:07Georgia Dayton: or do it really badly and then you never have to do it again no exactly never have to do it again go on but yeah I say that because whatever you're doing you don't have to be good at it but as long as you try your best at doing it it's not like the most rocket science piece of advice but like for me hard work is like it gets you so far like even if your talent lacks a little bit like hard work can can trump any any lack of talent I love that I love that Connor everyone yay thank you very much thank you so much
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33:22Back your body. Subscribe now. Your body will thank you.
On today’s episode of Made by Mammas, Zoe and Georgia are joined by Connor Stanbridge, founder of the viral brand and movement FootballHER.
What started as a dad’s frustration at the lack of proper kit for his daughter turned into a game-changing community empowering young girls in sports. Connor opens up about breaking gender barriers, boosting young girls’ confidence, and how parents can support the next generation of female athletes on and off the pitch.
Find a new episode every Tuesday & Friday and check out Made By Mammas on Instagram: @madebymammas.
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