Advanced SEO Tactics for 2023

0:00All right. So we're going to talk about advanced SEO tactics for 2023 and beyond. So this is fresh because we did like a webinar this morning. You're going to be doing a webinar in two weeks, but we talked a lot about advanced SEO tactics with Brian Dean. So I can kick it off where you can kick it off. Go for it. What did you guys talk about? So at a high level, we talked about making a lot of templated pages. And so for his site Exploding Topics, he has a lot of like fastest startups right now, exploding startups right now. And he actually started to make like different. So he made those templates.

0:29Those drive a lot of traffic. He says like 200 ,000 visits a month or so, which is pretty decent. But then I talked about more so creating templates and I'll explain what that means in a second. But for like, if you're a competitor to Salesforce, Salesforce alternatives or Salesforce versus HubSpot as an example. And so what I'm basically saying is you want to have middle of the funnel to bottom of the funnel keywords that you're aiming for that have high intent. And then you're creating a lot of templates. And this is the whole concept of programmatic SEO that we talked about, which is not new at all.

0:57I want to emphasize that that's not new, but it is now workable because you can use open AI's API. And now with the chat GPT for API, which costs like 10 times more or something like that per API call, you can now do this at a very high quality. One thing that we do that we think is really advanced and a lot of companies don't do it. Most websites that we deal with have a ton of content. If you look at Wikipedia, the reason they do so well and they rank for almost everything is their content's always up to date. It's a factor that a lot of people take for granted when it comes to SEO. So in our analytics, we flag all pages that we look at year over year.

1:34If that page, you know, month to date has less traffic than it did the previous year, it gets flagged. So then we know to rewrite it and we do it for all our pages and it's sorted by priority based on traffic thresholds. So if it's popular enough, it really gets pushed up. If it gets a hundred visitors, we don't care. And then we also at the same time, look month over month, because not all pages are year old. And if it is growing on a monthly basis as well, doesn't get flagged. If it starts decreasing on a monthly basis, so we're looking at both year over year. And then we're also looking at this month versus the previous month.

2:08And if it's decreasing on either of those two metrics, it gets flagged. So that way we know to update the content, assuming that it's at least three months old, like the content is. And we go in there, refresh it, update it, look at who's ranking for all the terms that we started decreasing visits and clicks from. And we go and update our content, make sure it's better. How much are you paying per update per refresh? Not much. I don't know the exact cost, but it's done internally. Let's say it's like, you think it's like a hundred dollars, 200? Less than 200 bucks for sure. Less than a hundred.

2:39Now here's a question for you. Because remember, this is an update. It's not writing a whole article from scratch. Would you pay 10 % of that$20 to have that process completely automated? it is pretty automated including using chat gpt so what if it's a human review it just to make sure it's better and what if it was just like i'm just like spitballing here it was the human can be the final check but it gets you like there's no need to scan any other data analytics or whatever it just doesn't because this to me just seems like if this then that like yeah totally so we would pay for assuming the quality with ai is perfect what we found is when we use ai for this process is not exactly what we're looking for.

3:19You need a human in the loop for sure. So what I'm basically saying, anybody that wants to go build this, maybe go build it and we'll, Hey, we'll test it. Okay. I'm just saying, this is a thing that will be automated, but it's just a matter of like when someone going to do it. So with this podcast, we're doing AI enhanced content, right? So there's a human in the loop for it. And sure, like it's decreased our time it takes to produce an article by 50 to 70%, which is decent, but I still think we can be a lot more efficient in general. And I think this process will be automated too, because there's so much, like we're talking about trending stuff a lot of the times and we're sharing stories and what's to say this can't come out a lot faster.

3:53So today I asked our managing editor, I was like, how long is it taking to get from us doing a podcast to the blog actually appearing? And I still think it's too slow. And so this will all be a lot more efficient, but that's just another thing. Yeah. Another thing that we're doing is because we have Ubersess and as to the public, we're scraping so much data on the web, like literally hundreds and hundreds and hundreds of millions of pages that rank really well on Google each and every single month. And in some cases it's billions because some of the pages don't get updated. So you don't have to scrape them each and every single month.

4:27But we're looking at is what websites are ranking for which term, what's the title tag that they're using, what's displayed on Google in multiple different countries. and did anything change like crazy, like their backlinks or their content? Did they update their content to cause their rankings to drastically go up or down? And what we're looking for is websites that are moving up based on title tag changes, but not really any changes in their backlink count or content changes to give us better understandings for different industries on what title tags and words in there cause the most click-through rates.

5:01Because there's a lot of guides out there for things like, oh, if you do how-tos or lists, you get more clicks. But for every industry and term, it's different. But this is giving us a lot of insights on how to craft the best meta tags to get the most click-through rates when people search. Yep. Today, so we've done this for the last couple of years. You guys have seen us do this, but the whole concept of buying websites is still very much an advanced SEO tactic. And so you go look for a website using Ubersuggest, or you can use like Ahrefs. Go look for a website that is in your space. Maybe they're monetizing through ads and you're probably going to be able to arbitrage that because they aren't monetizing well, just buy them for a good deal.

5:36And then you are going to be able to take that traffic and you can redirect it if you want, or you can even go to a website. This is a more advanced one. I haven't personally done this. I don't know if you have, but going to a website and buying it for its content. And I would typically just want to buy it for its domain authority. I wouldn't really care for the content because it's even more commoditized now. So dude, and there's also a lot of businesses out there that are for sale, not just from a traffic perspective, but revenue perspective and some of them are desperate. I was talking to one person whose agency is in a specific region.

6:06I don't want to name the region, but it's in a specific country, not the United States. They do around two and a half,$3 million USD a year in revenue. It's declined a little bit. It's starting to become flat now. No profit, a little bit more than seven figures in debt. So low millions. And they're just like, Hey, we'll just give it to someone if they're willing to take it over. And we're trying to work out a deal where we don't want to take over their debt, but we'll take over the business. And if we do really well, then we'll pay them some money. And there's a lot of businesses like that are struggling if we can clean them up.

6:38You know, if you operate them at 20%, you buy 10 of them, 10 of them is$30 million in revenue, 20 % margin, 6 million in EBITDA. It's not bad. It's just questions how you do it at scale and how you do it with bigger ones. But there's a lot of those opportunities. And it's not as easy as just buying and cleaning them up. There's always skeletons in the closet. So the question is, is which ones do you really want to deal with? Oh, tell me about it. But anyway, the terms matter a lot to kind of the Neil's point to like how you structured a deal. So just because they do 3 million doesn't mean you need to pay them like one X on revenue, 3 million.

7:10And in fact, they're not even worth that, right? They're actually backwards because there's zero profit and there's a million in debt. Dude, right. The other day I was looking at acquire last night. I saw this agency acquire.com acquire yet. And there was this agency that said they were in Thailand. They did 3 million in revenue, USD 3 million in profit, and they want$5 million. I'm like, no, it's going to be$5 million for doing 300 grand in profit. You know how long it's going to take you to recuperate your money back. So some of these deals are just crazy and people don't have their head screwed on straight.

7:39But if they actually were an agency with 3 million in revenue and they had enterprise brands, like it would be a good fit. And it was a reasonable price. We would have bought it because but it gave us a new country to go after. Yep. So anyway, look, this is, if you want to go learn about the M &A stuff, go read a book called Buy Then Build. And there's another one called Buying a Small Business. That's a good place to start. The books will only get you so far though. You have to kind of jump in the trenches yourself. If you are going to go buy something, I recommend you do one deal at a time and do a lot of due diligence.

8:09So how many deals have you done at a time? The most was, I mean, so the biggest ones recently was the two agencies at the same time. Yeah. Yeah. It's tough to integrate. So whenever you buy a business, it requires manpower, fixing, adjusting, integrating, unless you're buying them as standalone businesses and they already have management teams and you don't need to do anything, but that's rarely the case. That's a whole nother episode we can talk about. Anyway, that's it for today. Please don't forget to rate, view, subscribe, five stars, and we'll see you tomorrow.