In short
Podcast Summary: Companies Are Not Hiring In 2026
Podcast Information
- Title: Marketing School - Digital Marketing and Online Marketing Tips
- Hosts: Neil Patel and Eric Siu
- Description: Daily actionable digital marketing lessons from experienced marketers. Topics include SEO, content marketing, social media, email marketing, conversion optimization, and general online marketing strategies.
Episode Overview
- Episode Title: Companies Are Not Hiring In 2026
- Episode Description: Discussion on the hiring freezes at major companies, economic factors leading to caution among CEOs, and the impact of AI on headcount. Key themes include management strategies, leadership dynamics, and the importance of human capital amid rising automation.
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Key Takeaways
- Hiring Trends:
- Major companies are implementing hiring freezes and maintaining current employee levels due to economic uncertainty.
- A survey revealed that 66% of CEOs plan to either lay off workers or keep their teams the same size, with only 33% intending to hire.
- Economic Indicators:
- Rising interest rates and economic caution are influencing hiring decisions.
- There is a significant increase in unemployment, particularly in certain sectors.
- AI and Workforce Dynamics:
- Companies are looking towards AI for efficiency, potentially replacing the need for additional headcount.
- Despite the rise of AI, people remain the most valuable investment for the long-term success of a company.
- Leadership and Management:
- Distinct management styles are significant for company growth; the best leaders are adaptable and can grow their teams effectively.
- The importance of constructive feedback and a culture of quick decision-making regarding hiring and firing.
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Detailed Breakdown
- Current Hiring Landscape (00:00 - 01:33)
- Discussion on the observable trend of hiring freezes within large corporations.
- Mention of companies like Shopify and Chime Financial maintaining flat employee numbers.
- Economic uncertainty and cautious planning are leading to fewer hiring initiatives.
- Economic Factors Influencing Hiring (01:33 - 06:54)
- Analysis of external economic factors such as rising interest rates.
- Contrasting sectors where job creation is happening (e.g., healthcare and education) versus broader layoffs.
- AI's Role in Workforce Changes (06:54 - 08:56)
- Exploration of how AI technologies are increasingly taking over tasks traditionally performed by humans, leading to fewer hiring needs.
- Leadership Styles and Management Approaches (08:56 - 12:44)
- Discussion on varying management styles among successful leaders.
- Insights into leadership practices from companies like NVIDIA and HubSpot, emphasizing the necessity of adaptability in leadership styles.
- Constructive Feedback and Firing Practices (12:44 - 17:21)
- The importance of providing direct and timely feedback to employees.
- The concept of "hire slowly, fire fast" is highlighted, advocating for decisive action in management.
- Future Hiring Strategies for 2026 (17:21 - End)
- Speculation about the economic landscape improving by 2026, potentially leading to increased hiring.
- Discussion on adapting hiring strategies based on proactive economic predictions and internal business needs.
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Conclusion This episode provides a comprehensive look into the hiring freezes expected in 2026, driven by economic caution and technological advancements like AI. The hosts emphasize the importance of leadership and management style adaptability, highlighting that despite the trend toward automation, people remain the most valuable asset in any organization.
For more insights and actionable tips on digital marketing, subscribe to the Marketing School podcast.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOBig Companies' Hiring Plans
0:45 to 2:15
Discussion on the reasons why large companies are not hiring in 2026.
“And only a third said they plan to hire.”
Unemployment and Employee Retention
2:15 to 3:45
Analyzing rising unemployment rates and employee retention at IBM.
“When rates started going really sky high.”
Economic Predictions for 2026
3:45 to 5:45
Exploration of economic indicators and potential changes affecting hiring.
“But people are planning based on what the economy is today.”
Management Styles and Hiring Decisions
5:45 to 8:15
Insights on management styles and their impact on hiring and company growth.
“And so to answer the question directly, are you guys looking to stay pat, aggressively hire, hire more, or slow down hiring?”
Stimulating Economic Growth
8:15 to 11:15
Discussion on policies and actions that could stimulate economic growth and hiring.
“And I don't think you can grow a business to be large.”
Direct Management and Employee Relations
11:15 to 14:03
Exploring direct management approaches and how they affect employee relations.
“But theirs is more like 997 or even 996 plus, meaning that they're just thinking about work all the time.”
Navigating Organizational Challenges
14:03 to 14:55
Learn how to manage issues within large organizations effectively.
“You've done this to Mike came up before too.”
The Importance of Management Styles
14:56 to 15:46
Explore different management styles and their impact on team dynamics.
“So if someone is off in, let's say, Australia, I'm not saying there is, but I'm making it up.”
Quick to Fire: The Management Philosophy
15:47 to 16:44
Understand the value of being decisive in hiring and firing decisions.
“You know, they say hire slowly, fire fast.”
Finding Your Unique Management Style
16:45 to 17:19
Discover how to develop a management style that suits you.
“And we're not going to say we're right all the time too, because oftentimes I will say something or Neil will say something.”
Transcript
Automatic transcript. May contain errors.0:00Neil, I actually have a good one to start with here. I have it highlighted in green. I want to talk about why companies are not hiring in 2026, more specifically, big companies. Have you seen this trend? I have not seen that trend. I've seen companies are hiring in 2026. So let's talk about what these big companies are doing and then let's talk about what we're doing because I think you and I are probably, I'll speak for myself, we are looking to make a more aggressive push. But if you look at, I'm looking at Wall Street Journal right now, okay? So companies are outlining plans for 2026. Hiring isn't one of them.
0:29So this is why big companies are not hiring in 2026. So you got Shopify, Chime Financial. They're vowing to keep the size of their employee bases roughly flat. And then Midtown Manhattan. This is a gathering of CEOs by the Yale School of Management. 66 % of leaders surveyed said they plan to either fire workers or maintain the size of their existing teams. And only a third said they plan to hire. So right now you have someone saying you're seeing a lot of wait and see. Some of the looming uncertainty will mean that we're going to see an investment in capital over people. So unemployment rose 44.6 % in November.
1:02It's the highest in four years. While the U.S. added jobs in healthcare and education. I think what's going on right now is what you're seeing too. It's like IBM. This will be the last point over here. IBM employees are leaving the technology giant at the lowest rate in 30 years. 30 years, dude. And so he's basically saying that the CEO, Arvind of IBM, voluntary attrition at IBM is under 2%, which is amazing. A decline from the typical 7%. So people are looking to stay pat right now. And then at the same time, big companies, they're looking to see what type of efficiencies they're going to gain from AI, I think, in 2026.
1:38I think we're going to continue to figure things out. But at least for us, I think it's worth talking about. And before I switch it over to you to see what you're doing right now, here's another data point. Wells Fargo CEO said the bank expected to have fewer people as it heads into next year. The company's workforce has fallen from roughly 275 ,000 people in 2019 to about 210 ,000 today. Its executives have cut costs and overhauled the bank. Let me give you another bonus. One of my relatives who works in the government, he's like, many people have been cut and I'm all for it. I'm like, why would you say you're all for it?
2:10He's like, because we're too bloated. So I'll flip it over to you. What are you guys doing? So we haven't been doing much firing. hiring we have been doing hiring to backfill open roles we haven't been doing much hiring as in like let's just go crazy and hire um i think you and i have been in the same situation as most people in our industry in which if you look at the marketing space in general other than the platforms platforms being google ads facebook ads uh tiktok ads etc most people have been seeing a decline in revenue I'm assuming you would agree with that since mid-2022, right? When rates started going really sky high.
2:50This is at least US and we're global. So we see data in multiple countries. And I do think the economy is starting to turn around. I have no proof of it. I was watching the All In podcast with Scott Bessent. I do follow a lot of the stuff that he ends up talking about online, whether it's CNBC or New York Times or whoever wants to end up pulling from him. It's kind of funny watching his New York Times interview during their, I forgot what it's called, deal book or something like that. That was quite entertaining. But if you look at taxes are going to be lower starting Jan 1, right? You're going to have more and more deregulation.
3:32Rates are going down. And when you look at all those things, I do believe it's going to cause businesses to pick up. if businesses start picking up, I believe that's going to cause people to hire more than what they're predicting right now. But people are planning based on what the economy is today. I'm not saying for certain it's going to go up by 2026. I'm just a little bit more hopeful. I don't think rates are going to go drastically down in the next three months. But I think we get a new Fed chair, what, March or something like that, or February or March or April is one of those dates. I could announce it in January.
4:05Yeah. And I know one person can't make a call on rates going lower because it's a committee. But I would say by the end of 2026, I think things are going to start getting better. Because if you look at, you can actually, you may know this stat. I don't know how many people are on hourly wages, but it's a lot. The last time I looked it up, I looked it up like, I don't know, when they were doing the big, beautiful bill, I was looking at how many people are on hourly wages and what percentage of America makes tips from the working force. 80 million people. 5.7%. Not 5%. It can be 5%. No, 55%. Yeah, yeah.
4:45So it's the majority. That makes sense. So when you look at those numbers, I'm like, wait, giving those people more money to spend? I think that's going to be great. I wish the government did two more things, but I don't think they're going to end up doing it. One is no taxes on anyone making under$100 ,000 federally. And I think they should tax the rich more. I'm happy to pay more money as well. And the other thing I would do is they should reserve homes in certain prices for people under certain incomes and make it where they had to put a much lower down payment. I know they have FHA, which is like 3%, but like end up making it where it's almost 0 % from and make it a little bit easier.
5:24Oh, dude, we got to talk about. But I think that'll cause the whole, you know, business economy to make money. And here's a kicker. If you don't charge taxes on people making less than$100 ,000 a year federally, for business owners like me, even if I pay more taxes, this may sound selfish, I will make more money because they will spend more money, which then ends up feeding back to me. So here's how I see it. And so to answer the question directly, are you guys looking to stay pat, aggressively hire, hire more, or slow down hiring? What's the move for you guys next year we have no plans on either we planned our 2026 budgets based on how the economy is today not by things improving okay so if they change we will ramp up hiring faster here are my thoughts with uh next year so um the two podcasts that neil mentioned more so the all-in podcast with scott besson on it so those that don't know he's our treasury secretary very smart guy hedge fund guy um and when you listen to him talk by the way i've actually to be honest with you i've never listened to treasury secretary's talk but when you listen to him talk i'm like man this guy is smart and i feel like we're lucky to have him um but a couple things i believe so markets pricing in one interest rate cut next year i don't believe that's going to happen i think there's going to be multiple interest rate cuts uh that that's just my opinion i think gdp okay so you know elon we can talk about this in a second too but elon sees a double digit gdp growth coming than triple digit in in five years i don't know if that's going to be the case um next year but i do think we're going to see GDP growth.
6:56We're going to see acceleration just because we're continuing to figure out the AI game. And for whatever reason, yesterday when I was on X, there seems to be picked up a huge pickup of chatter, which we can come back to in a second. So I think we're going to see more AI growth for GDP. And then I think on the other side of things, what Neil mentioned too. So when you give people money, it's naturally that's going to stimulate spending. And hopefully that gets things moving more. And the other thing too is we thought that you and I both thought, I think in the beginning of the year, we're like, hey, maybe this tariff thing is maybe not such a good idea, at least for the United States.
7:30Turns out, at least for the United States, tariffs so far have proven to be, we've collected revenue from it. And Scott says deflationary, right? And so we'll see what happens. But I've always believed that maybe we should collect like a 5 % to 10 % tariff so we don't just lose our shirt to everyone. And that seems to be what's happening. So for us, we are looking at hiring. We are looking at hiring, making a hiring push, especially in Q1, because we already have these people mapped out for especially for what we want to do next year. So if the economy picks up, then we're going to be even more aggressive with hiring.
8:05So, you know, it's very much a year of hopefully it's a good year. We can make more bets on people, which is what we talked about in the last podcast. Our best investment has always been people. By far, it has been people. And I don't think you can grow a business to be large. I don't mean this in a rude way, but Eric hasn't built a large business. I haven't built a large business yet either. And we'll both admit that publicly. I'm not trying to pick on him or anyone else. And I'm in the same camp as him. To build a really big business, if you look at any company, whether it's NVIDIA, Tesla, Netflix, even Walmart, even the ones like IBM that no one cares to talk about anymore, they have some really strong leaders, not just the CEO.
8:48Their leadership team is extremely strong. It is hard to build businesses that are really large without having some amazing talent. It's that simple. You needed to build something big. Yep. And by the way, I mean, speaking of, we're talking about NVIDIA, and then I was looking at, I was listening to the HubSpot CEO talk, and they all have different, everyone has different management style, right? So you look at Jensen, for example, he has 60 direct reports, I believe. Brian Halligan, back in the day, he had, I think, 15 direct reports. In some cases, you look at HubSpot CEO, like 90 % of the time, I mean, he was just saying he was in a bad mood, right?
9:22And, you know, for him, I mean, he's always felt like, you know, paranoid and an imposter, right? And in NVIDIA, the CEO, he's always felt like he'll look in the mirror and say, you know, I'm a piece of poo-poo, right? Or you're a piece of poo-poo and look at himself. And so I don't think there's any right or wrong way to lead. And so if you want to hire the right people, you have to know how to lead. And leading actually just means getting people to follow you. And well, in order to build a great company, you have to learn how to get people to follow you. So that's something to keep in mind. Cause I would just say that in my twenties, I read like, sure.
9:52I have a lot of books behind me. I've read a lot of these management books. I've read a lot of biographies. Okay. I've interviewed a lot of people. Okay. Um, and I will tell you it really management style, leadership style kind of goes the spectrum and there's no right or wrong way. So for example, us at my company, we give feedback in public and 99 % of people do not like that. Right. People give me feedback in public in front of other people. Um, there's certain ways Neil does things too. Neil's going to kind of jump around, right? His management style is not managing people directly. And so all that to say is like, if you want to get the right people, you're going to have to learn your management style over time, not necessarily just rely on all these books because that's certainly what I did in the beginning.
10:29You're going to have to sure read the books, but also gain experience. Yeah, no. So when you look at, because you have a topic there, the NVIDIA and HubSpot C management styles, what's the difference? I'm actually curious. I don't know the difference on the CEO's management styles. And I'm assuming you're speaking about Brian Halligan or are you talking about the, I forgot what the lady's name is, Yasmin? No, I'm talking about Brian Halligan. So Brian Halligan was very, he was very direct. And then when he was angry, he would wear his heart on his sleeve. And you can tell when he's pissed off, right?
10:59And he's very impatient too. And he was working very, he was 996. And so was Jensen, 996, meaning that you're working all the time. It's actually 996 plus, because you're basically working, you're thinking about work 24 seven, right? What's 996? What does that define us? 996 is - Nine hours a day, six days a week? Yeah, so it was popular. in Chinese culture, right? So you're working 9 a.m. to 9 p.m., okay? Six days a week. But theirs is more like 997 or even 996 plus, meaning that they're just thinking about work all the time. So both of them are similar in that respect. I think both of them wouldn't hold back when they were pissed off and they're very direct and they would just say things in front of people.
11:35For sure, Jensen would do that. And, you know, Jensen style too is like he would look at, he would want people to fill out the five main things that they're working on, like trends that they see and all that. He'd read those every single day. And so anyway, all that to say is they're similar in many ways, but also different in many ways too. Because Brian, the reason why I brought this topic up too was because as Brian was learning, because they raised money from a bunch of different VC firms, right? And they're like, oh, you need to build a management team. You need to do this. You need to do this.
12:05And he felt like he wasn't being him. And it was becoming this version of him that just felt like a Frankenstein. Jensen felt the same way. Everyone's like, oh, Jensen, you need to have a management team. You can only have 10 direct reports. And then over time, they all realized that, like, dude, screw what you guys say. Screw the management philosophies. I'm just going to do what's right for me. Yes. Are you pretty direct with your staff? Like, do you wear it on your sleeve, your emotions? Now I'm very direct and I do it in front of other people. I didn't do that before because I was afraid of what people thought about me.
12:35And I'm still respectful about it, right? I'm not like just a dick. I'm just, it's like, hey, like, I really, here's how I feel right now. And if we don't do this, this is what's going to happen. And so it works. And don't get me wrong. I feel bad sometimes, but it feels good. It feels like I'm doing the right thing. I haven't gotten mad at an employee in a very long time. I can't think of one. You don't get mad at an employee. You get mad at like other things. When you get scammed. When you feel like you get scammed, that's when you get really mad. What do you mean scam? For example, the store in Beverly Hills that overcharged you or when you're getting overcharged by your contractors.
13:11Yeah, that kind of shit. Yeah, you lose it. I lose it. Eric's right. I go off. I know I shouldn't go off. I don't actually have a temper. When people are screwing me over, I let them know that you cannot screw me over. And I make it very clear. And I can be very direct is probably a kind way. But they usually don't do it again. in business I used to be really direct like if I had someone underneath me who works under social media or whatever actually here's a good example Salo is underneath me and marketing because I have a great relationship with him I'm extremely direct so much so sometimes I know he's just pissed off at me because I just you know like if someone screws up or someone does it wrong and I have a good relationship with them, I will just not just lay it out.
14:02I will really lay it out where it's very clear. Like you should never do this again. I can't believe you did this. You know who else you've done this to? You've done this to me before. You've done this to Mike came up before too. But typically we have a small organization, but let's say if you have a thousand plus people like us. By the way, guys, when Neil says small, it's still a thousand people. So just just FYI, just context for everyone. When he's comparing it, he's really comparing it to the multi-trillion dollar companies. No, even the multi, like someone worth like 50 billion, 100 billion, 10 billion.
14:35Still a magnitude. Yeah. So when I look at like our size, there's too many people that I don't know. So it's like if someone's just really terrible and I have no relationship with them, instead of laying into them, I will just go message someone who's in charge of those people. I'm like, you need to figure this out. This is a problem. And if you don't fix it, you're going to be left with this mess. Yeah. And I have my neck to choke. I know that sounds really bad, but let's say the easiest example for me is because we're in so many countries, I have managers just for like Australia, manager just for India, manager just for, I don't know, South Korea, et cetera.
15:14You get the point. So if someone is off in, let's say, Australia, I'm not saying there is, but I'm making it up. what I would do is I would just go to Dan and I'm like, Dan, this is a problem. You need to fix it. If not, this is an issue and it affects our numbers. This is on you. Pretty much, I have my neck to choke as bad as that sounds. Yeah. In management, they call it one throat to choke. Yes. Yeah. Because it's too hard for me to individually manage every single person. I just want to make sure that my managers are doing what's right. And what I found is, no matter what department that you're in, managers who are coin operator, like they tend to just work for other organizations versus being entrepreneurs, they tend to be slower to hire and they tend to also be slower to fire.
16:03You know, they say hire slowly, fire fast. I found that when you hire good managers, they tend to hire slowly because they don't want to screw up the numbers and the P &L and they want to be cautious, get the right people, which is right. but they also find that they tend to be slow to fire. Yep. You know, that's the one thing since knowing Neil. So Neil and I, I've known him. I was 24 years old. He was 25. But Neil's always been fast to fire. Remember the mustache guy who claimed he was an amazing marketer? Yeah. Well, you hired him too quickly. I never told you to hire him for that. That's your fault.
16:33Yes. But how long did it take me to fire him? Within two weeks. Yeah. Within two weeks. This isn't going to work. You're terrible. Goodbye. I'm much nicer than him, But pretty much those people hate me after. Yeah. Well, here's the thing too. And we're not going to say we're right all the time too, because oftentimes I will say something or Neil will say something. I'm talking about more in public, right? So we're very direct with our thoughts, but sometimes we'll also backtrack too. So I'm also very quick to apologize. So just keep that in mind. You have to figure out what management style works for you.
17:02Again, I've read the Patagonia book, Let My People Go Surfing, where it's like you literally let your people go surfing during lunch because you trust them so much, right? And then you have other books where you read the NVIDIA way, where it's like direct feedback in public and I will torture you into greatness type of thing. And so there's all these different management styles. And again, I think it's helpful to know these things, but you're gonna have to figure out your style. And the only way you figured it out is actually by doing. All right, guys, that is it for today. Please don't forget to rate, review, subscribe.
From the publisher
Why are big companies not hiring in 2026? In this episode, hosts Neil and Eric break down hiring freezes at major companies, rising caution among CEOs, and why AI efficiency is replacing headcount. They discuss data from large employers, economic uncertainty, interest rates, and how leaders are planning for 2026 hiring. The conversation also covers management styles, leadership, and why people remain the best long-term investment despite automation. A must-listen for founders, executives, and anyone watching the job market in 2026.
Key Takeaways
• Why big companies are freezing hiring in 2026
• How AI is replacing headcount, not growth
• What leaders should do before hiring again
Chapters
(00:00) Why companies not hiring 2026
(01:33) Big tech hiring freezes
(03:35) Interest rates and hiring outlook
(06:54) AI efficiency vs people
(08:56) Leadership and management styles
(12:44) Direct feedback and firing fast
(17:21) Hiring strategy for 2026
