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Podcast Episode Summary: Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)
In this episode of *Marketing School*, hosted by Neil Patel and Eric Siu, the duo provides insights on various topics including the potential cuts in interest rates for 2024, the success of the "All In" podcast, and the implications of being a full-time creator. This episode highlights key discussions and opinions on economic trends and the importance of experience in content creation.
Key Topics Discussed
- Impact of Interest Rates on the Economy
- Current Status of Interest Rates:
- Uncertainty over whether the Federal Reserve will cut rates three times in the upcoming year.
- Discussion on how interest rates directly and indirectly affect marketing through consumer spending.
- Economic Predictions:
- Debate on whether the economy is already in a recession.
- Neil suggests a more cautious approach, indicating potential for recession next year.
- Eric agrees that the economy is slowing down, emphasizing the challenges consumers face.
- Success of the "All In" Podcast
- Growth of the Podcast:
- The podcast has gained significant popularity, leading to the organization of conferences featuring notable speakers from various industries.
- Discussion on the potential of the "All In" podcast to evolve into a billion-dollar media company.
- Content and Authenticity:
- The hosts appreciate the authenticity and entertainment value of the podcast, which often includes candid discussions among the hosts.
- Insights on how the podcast has changed its format to become more engaging.
- The Role of Experience in Creating Valuable Content
- Creator vs. Operator:
- Emphasis on the advantages of being an operator (someone with hands-on industry experience) while creating content.
- Discussion on how experience can enhance the believability and depth of content.
- Content Creation Trends:
- The importance of adapting content to current trends for better distribution and visibility.
- Argument that operators can provide more valuable insights than non-operators due to their practical experience.
- Final Thoughts on Content Creation
- Encouragement to Create Content:
- Both hosts urge listeners who have industry experience to start creating content, asserting that valuable insights stem from real-life experiences.
- Discussion on the ongoing relevance of podcasts and other media formats in the tech and business landscape.
Key Takeaways
- Interest Rates:
- Awareness of economic indicators is crucial for business owners and marketers.
- Understanding the broader economic context helps in making informed marketing decisions.
- Podcasting as a Medium:
- Podcasts can serve as a significant source of news and trends in the industry, often surpassing traditional media outlets.
- Content that is both entertaining and informative can lead to increased engagement and audience loyalty.
- Value of Experience:
- Real-world experience in a specific field can lead to more authoritative and insightful content.
- Content creation should be approached with a perspective grounded in genuine knowledge and industry experience.
Conclusion This episode reinforces the interconnectedness of economic trends, media influence, and the value of experience in content creation. Neil and Eric emphasize the need for marketers and creators to adapt and innovate in response to changing circumstances in the economy and consumer behavior.
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Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00All right. So this is our reaction section. And we're going to start off with if we believe that interest rates will get cut. So the Fed basically said there's a lot of interest. rate cuts coming. And here's why we want to talk about it. Like, we should talk about this, because interest rates affect the entire economy, and they directly affect, indirectly affect marketing at the end of the day, because of spending, right? So what are your thoughts first, Neil? Like, you know, do we think it's gonna be cut three times? I think that's a little, that's a little optimistic. But it's election year next year, they say economy typically booms in the election year.
0:40And, you know, historically, it has. The Fed has also come out and said, hey, it's potential. We never said we are cutting three times. To be clear, they never said they are going to cut three times. They indicated that they may or may not cut, but that's what it's leaning towards. And they said very clearly, it's too early to decide how many times they got to look at a lot of other signals. And the way I look at it is, I think it's going to be something where they cut either very little, one, two times, maybe even three, or they're gonna cut deep. And it's not about how many times they cut, like cutting 0.25 each time is only 0.75%, which seems like a lot, but based on where interest rates are right now, it's actually not that much.
1:27Especially if you're doing things like buying businesses and using that capital to grow, like 0.75 doesn't have that big of a difference. If you're paying the bank eight and a half, 9 % interest, it going down from 8.5 % to 8 % or from 9.5 % to 8.5%, not that big a difference compared to what we're used to and what we were making a lot of our financial decisions based off of. But if the data starts coming in good on the inflation side and much worse on the economy side, I think they'll cut much deeper. And I don't think we'll know until we start the new year and we start getting really into it.
2:05I'm hoping they cut more than 0.75%. So here's what Jerome Powell said. So the Federal Reserve is willing to cut rates even if the US economy doesn't dip into the recession. And he also says that Powell, so he says, now the Fed is seeing progress on inflation across the three main core areas, right? And here's the thing, like, I think people are celebrating a little prematurely right now. I think my base case is still recession next year. And I think people are like, oh, that the markets are ripping, you know, everything's good again. It's time for a bull market again. So, you know, I think that, that being said, it's like, I, I think it's for me, I'm just like being vigilant at the end of the day.
2:45And that's how I feel about it. I don't know how you're looking at it. Dude. I look at it as we're already in a recession. I don't care what they classify as a recession or not. We've had some quarters with slower growth. Um, you know, and I don't know the economic definition of a recession. No, it's just two, two quarters in a row. didn't we already have three quarters in a row and we did they just didn't want to declare it yeah but the way i look at it as if they don't see things slowing down harder to sell a home harder to buy a home harder to uh buy food harder to spend more money harder to grow your business and maintain customers and revenue you know if this is a recession i don't know what is a recession Yep.
3:27All right. So I want to move over to, there's this nice, so Neil, I subscribe to this thing called, this publication called The Information. I don't know if you subscribe to them, but I love it. Look at this picture of the besties over here. So you've got Jason Calacanis, David Freeberg, David Zaks, you can see like a star, a starship from SpaceX floating up there. But this piece is basically like it's it's kind of congratulating the besties, but also kind of talking down a little bit to them as well. Like kind of a mini hit piece that the besties revenge how the all in podcast capture Silicon Valley.
4:02So the reason why I wanted to call this out is because one, I think it's interesting because what these guys have built over here. So a couple episodes ago, we talked about how Jason Calacanis over here and Chamath started all in podcasts during the pandemic. And then Freeberg came on as a guest. And then David Sachs eventually joined. And they started making it a really entertaining podcast. And now it's become such a thing where they just had two conferences. I went to both conferences. I met a lot of great people there. And they had people like Vinod Khosla, Elon Musk speaking, Gwyneth Paltrow, Mr.
4:36Bisha speaking as well, CEO of Coinbase. A lot of amazing people, right? And they built this media empire around this now. And they're looking to now hire a CEO. And they believe it can be a media company that generates over a billion dollars a year, right? And not only that, it brings them a lot of deal flow at the end of the day. So I wanted to give us a chance to react to this one because I think it's really impressive what they've done. I think it's super impressive what they've done. I don't think it'll generate a billion dollars a year in revenue, at least from the media side. Maybe they'll invest in a company that will generate them over a billion dollars.
5:08I wouldn't pass any of them. What I look at the All In podcast for, what's funny is years and years ago, I used to read TechCrunch a lot. Now, I don't really read TechCrunch often at all. I'll get my news from what's happening in Silicon Valley from All In podcast or Twitter or X, whatever you want to call it, versus going to TechCrunch now. And I think it's a better form of, you know, one of those journalistic websites, like call it TechCrunch, because the all in podcast crew, they don't really hold back. Whether you like them or hate them, they say what's on their mind and they don't care what other people have to or what other people think.
5:46And I respect them. And that's one of the reasons I like the podcast. Yeah, look, I think it's it's so also we call the cutout in a couple of episodes ago. They change their format. The initial format was really boring because it was just J. Cal and Chamath talking about, hey, their tech investments and everything. And when they joined in, like, and, and like, you know, it's, it's interesting listening to that. But now they bring on people like presidential candidate Vivek, Ram Swamy, and then RFK. They bring, they brought in Tucker Carlson as well. And like these episodes are very entertaining and they, they ask good questions too.
6:20And it's also funny to see them needle each other. Like that is entertainment at the end of the day. Right. It's people like controversy. And the other thing too, like this, this hit piece, by the way, like, yeah, like, dude, example of this is of the messing with each other. Some of them were messing with Chamath for not being an entrepreneur, right? I think. And, you know, he says on the podcast, he's like, well, I'm the richest one on the podcast. Who here has more money than me? Yeah. But whether you like it or hate it, you didn't speak the truth. Yep. You know what he said? So J-Cal got really upset.
6:59He's like, I built a$10 million business, blah, blah, blah. And what have you built, Chamath? And then Chamath was like, guys, it must be so tilting that the one that didn't start anything has the most money. And then it just got quiet. So it is what it is. But I – look, it goes back. Here's the key takeaway for everyone here. It's like, okay, going back to our predictions. What's going to be big? Podcasting will continue to be big. YouTube will continue to be big. And I think if you're doing something interesting in the world, that means you have something interesting to say. So why aren't you going out there and why aren't you going out there to create content?
7:37Which actually leads to our next topic over here. Are you ready, Neil? Yeah. Okay. So I read this over the weekend. So this got me to think about creator operators, right? But this guy over here, I believe he's a developer and he wrote this piece over here called Writers Who Operate. And I highly recommend reading it. So this guy's name is Will, aka Lathane. And so he says, look, occasionally folks tell me that I should write full-time, quote unquote. I've thought about this a lot and have rejected that option because I believe that writers who operate, for example, write concurrently with holding a non - writing industry role, are best positioned to keep writing valuable work that advances the industry.
8:20This is a lightly controversial view. So I wanted to pull together my full set of thoughts on this topic. I'm going to read some of the bullet points here and we can react to it. I recommend reading the whole thing, but here's the themes that I want to work through. So he says, evaluating believability for operators is much easier than for non-operators, right? Second bullet point, the pursuit of distribution changes what and how authors write. For example, polls towards topics that are trending. So let's sit on these two for a moment. The bullet point that I just read is It's like when you start to become a creator, eventually what happens is you start to create based on trends because you want to get the most views at the end of the day, right?
8:58Now, the first bullet point here is like when you are talking about you're trying to evaluate something, well, an operator is going to have – they have actual experience. So they can evaluate something more to the truth than the non-operator can. Does that make sense, Neil? Yep. Okay. So look, we can continue down here, but – You guys can end up reading it, but the big thing is he believes or she believes is a he. It's a he. He believes that writing helps him become a better operator and gives him a better perspective of what's really happening. Well, no, no, no. It's yes that, but more so he believes having operating experience as a writer is better than just being a pure creator.
9:41I agree with that. I think no matter what content you're creating or what you're doing, if you have experience in it, you're going to be better off. I think the reason people read a lot of my content, at least with marketing, isn't because of my writing skills because I know I don't have the best grammar or spelling. In almost everything, I have errors. Even though I use Grammarly, that's helped a lot, but still I have errors. And it's because of the experience, the data, the stuff I can share that other people can't because they haven't experienced it. I think that's what makes content amazing.
10:10It's not about how skillful you are using the pen or, you know, typing up some hitting some keypads on your keyboard. It's about what you have to share, like the, you know, like the meat of it. And that really comes down from having a lot of experience in whatever you are writing about. I think without that experience, yes, you can share based on other people's experience or interviewing them or surveying them or talking to them, whatever you want to do. But it's still not the same as experiencing something yourself. If you've ever built a website, you know how tough it can be to keep a strong design while ensuring site performance is fast.
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12:56and then we can continue on here is, you know, in tech or business, for example, you have invalidation events that happen in the industry. And so what this means is that, for example, we just came out of a zero interest rate environment for like 15 years or so where interest rates were very low and money was basically free, right? It's very easy to borrow money as well. And people got very sloppy. People got very lazy, right? You saw people funding a lot of companies that shouldn't have gotten money. But now we're in a post ZERP environment, as opposed to zero interest rate environment. And it's actually difficult for non-operators to understand what's actually happening because for Neil and I, we both have businesses, right?
13:32We know exactly how it feels and we can see what's going on with friends that we have or customers that we have, whatever it is exactly. And the other thing is like when you operate, Neil and I have so many topics we can pull from. There's so, like I spend 90 % of my time on the business, same thing with Neil as well. And we can just keep pulling and pulling and pulling. and so that goes all the way back to the whole creator-operator thing. I think there's going to be a lot more of those and I think if you're operating, now is like a really good time for you to start creating and I really recommend reading this piece.
14:03There's really good examples like you have Hunter Walk that does this and it doesn't matter which medium, just go out there and create because your experience is valuable. Anything else, Neil? That's it. Make sure you give this podcast a five-star rating. We really appreciate it and look forward to seeing you tomorrow. All right, that's it for today. Please don't forget to rate, resubscribe, check out this video over here and let us know what you think about this format. And we'll see you tomorrow.

