In short
The episode argues that “GitHub’s trust problem just got worse” due to a fake GitHub economy where spammers are hired to buy stars and fabricate contribution graphs. The hosts claim star “budgets” can yield extreme ROI (3,500X–117,000X) and cite Telegram sales of fake GitHub histories, badges, and bot committers (about $5,000). They compare it to fake Yelp/Google/Amazon reviews and say GitHub’s marketplace shows account-age tiers (premium aged accounts vs disposable ones). They also discuss AI/VC deal chatter (Cursor, Anthropic, SpaceX/XAI compute vs revenue) and employee-generated content as “EGC is the new UGC,” plus marketing channel bets (clipping, email, AEO/Reddit, webinars, X, SMS, repurposing on LinkedIn).
Guests
none mentioned; only Neil and Eric (the hosts).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOExploring the Fake GitHub Economy
0:45 to 3:33
Discussion about the underground market for buying GitHub stars and its impact.
“For$990 to$4500, it can reach series A territory.”
The Pitfalls of Shortcut Strategies
3:33 to 6:38
The conversation shifts to the drawbacks of shortcut strategies in marketing and product credibility.
“is because Cursor, who is doing, I think,$6 billion a year or something like that, right?”
Investing in Technology and AI
6:38 to 10:25
Discussion about current investments in tech companies and market valuations.
“But the rise of employee-generated content.”
Employee-Generated Content as a Strategy
10:25 to 12:19
Introduction to the growing trend of employee-generated content and its effectiveness.
“months ago and we followed up on it maybe a month ago where you're giving away, it was either AirPods or gift cards or something like that to set up calls with people with B2B companies.”
Classic Marketing Channels Discussion
12:19 to 14:01
Discussion on effective marketing channels if starting over, emphasizing email and AEO.
“So, you know, I added, like, I went to my open call while we were talking and I added a bunch of topics over here with these classics because we were running low on topics and we still have 10 minutes to go.”
Email Collection and AEO Insights
14:01 to 14:50
Learn the importance of email collection and how AEO impacts reputation management.
“And when I say AEO, Neil, I don't know about you, but the number one thing we get asked for quite a bit right now is Reddit, believe it or not.”
Going Live on Social Platforms
14:51 to 15:36
Discover the benefits of going live on various social platforms for revenue generation.
“we looked at the highest converting channels.”
Leveraging X for Increased Reach
15:37 to 16:41
Understand how using X can enhance visibility and connect with industry professionals.
“What I do know is going live, we do this with our webinars all the time, it produces really good revenue.”
Using LinkedIn for Content Repurposing
16:42 to 18:06
Learn how to effectively repurpose content on LinkedIn to maintain engagement and reach.
“Um, so I think X increases your, people like to say it increases your surface level of luck.”
The Resilience of SEO in Marketing
18:07 to 20:06
Explore why SEO continues to be vital for digital marketing despite claims of its decline.
“The people that do really well on LinkedIn, if I were to start from scratch today, okay?”
Transcript
Automatic transcript. May contain errors.0:00Eric Siu:Neil, have you heard of the fake GitHub economy? No. Okay, so check this out. So basically, on GitHub, you can buy stars. So we've shared GitHub repos before. Like my GitHub repo now, the marketing skills one, has like 2 ,200 stars. Wait, GitHub lets you buy the stars? No, it's a fake star economy. So you basically hire spammers to spam your GitHub repo for stars.
0:22Neil Patel:Oh, that makes more sense. I thought you were saying GitHub's selling it. I'm like, why would GitHub sell that? That would just screw up GitHub.
0:27Eric Siu:That would totally screw their business. like the integrity of their business.
0:31Neil Patel:So this is like people selling fake Yelp reviews and Google reviews.
0:35Eric Siu:Exactly, it's no different. Like everyone wants it. We're fake Amazon reviews back in the day, right? So for$85 to$285 in budget stars, a startup can manufacture the 2850 star seed median. For$990 to$4500, it can reach series A territory. Against typical seed rounds of$1 to$10 million, the ROI ranges from 3 ,500X to 117 ,000X. So at least seven open source tools on GitHub, fake GitHub history, commit bot committers exist specifically to fabricate GitHub contribution graphs, prebuilt GitHub profiles with five year commit histories and Arctic cold vault contributor badges sell for approximately$5 ,000 on Telegram.
1:15Eric Siu:Isn't it funny how this works? Remember, Neil, I told you about I had them. Remember, I had that Marriott hotel program and I was able to get like it would allow you to stay at like really nice hotels for very cheap. So there's always these underground economies of these things. I'm not part of that thing anymore. So that's why I'm open to talk about it.
1:33Neil Patel:Dude, it's just all these shortcuts don't end up working. I remember when people used to buy Amazon reviews back in the day. I'm like, but if you have a crap product, you're going to get sales by buying the reviews and the stars. They've gotten better at catching people. but you end up shooting up in the systems, especially if you're also, you know, you're getting purchases, you're cheating the system is what these people are doing. But when they have a crappy product or service or more so product on Amazon, eventually you start getting into crappy reviews. And for every one star review, you need so many five star reviews to make it up.
2:09Neil Patel:I'm like, the model doesn't work. It's just better to spend the time creating something that's amazing.
2:13Eric Siu:Dude, this is so funny. So, okay, well, I'm looking at the screen right now. So here's the marketplace. So if you want to buy premium stars, so aged accounts, it's basically like 80 cents to 90 cents. So gradual, natural delivery, years old profiles with repos and contributions. This is no different than back in the day when people used to sell links on these forums. Mid-range, 20 cents to 50 cents, one to two weeks, some activity history. And then if you want to buy disposable accounts, 3 cents to 10 cents and new empty profiles. And so they basically do a comparison here, Neil, where if you look at an organic, like LangChain, A lot of people know LinkedIn.
2:48Eric Siu:So the median account age for people posting is like 3000 days. And then the number of zero public repos, 6%. So when you compare it to all these other ones over here, like manipulated blockchain repos, this one over here, free domain, it has 28 % public, zero public repos and then 81 % are zero followers. So you can tell what is spam or not. But for GitHub, like, you know, they have other stuff to manage. And by the way, GitHub's owned by Microsoft, right? So I don't know how much time they have to allocate to this.
3:19Neil Patel:You know, Microsoft looked at buying Cursor, right? They decided not to.
3:22Eric Siu:You know who got Cursor?
3:23Neil Patel:Yeah, SpaceX. But SpaceX, I'm assuming the reason the deal is structured that way is they're waiting for themselves to go public and then do the transaction because they'll have more liquidity. I actually, so the bull case for doing this deal
3:38Eric Siu:is because Cursor, who is doing, I think,$6 billion a year or something like that, right? $6 billion a year?
3:43Neil Patel:I don't know. The last numbers I saw, I think were four or five, but they're growing so fast on a monthly basis that it's too hard to keep up.
3:49Eric Siu:So the problem for Cursor is at the$6 billion, because they're limited on compute, for example, but XAI has a ton of compute, but they don't have revenue. So you combine the two together and then XAI or SpaceX, if they're valued at$2 trillion or something like that, they can justify doing it. Because this$60 billion is still a drop in the bucket based on their market cap.
4:12Neil Patel:Yeah, and then Google just put in$40 billion into Anthropic today. Did they? Uh-huh. Dude, this is crazy.
4:20Eric Siu:Yeah. Everyone wants to buy Anthropic right now.
4:22Neil Patel:You know, it's the number one most valued private company in the world right now. Sorry, not valued. That I don't know. But it's the number one most wanted private stock right now. As in companies are trying to buy more or investors are trying to buy Anthropic shares more than any other company. Number two is SpaceX. I believe there's a girl named Zoe Talks who's a VC on Instagram. She breaks down the list. I don't think OpenAI was even in the top five.
4:51Eric Siu:You know the thing though? OpenAI, they have a lot more compute. And so now like they're back in the game now, you know, 2.0. Like every week something changes, right? It's like, oh, I don't use chat GPT anymore. Now it's like 5.5 is out. They have this out. They have the agents out. And then they have a lot more compute. Like you just don't know. The good thing is Neil and I, we're not part of these companies so we can be promiscuous and jump around whenever we want.
5:11Neil Patel:And I heard the CFO of OpenAI talk today and she was breaking down how roughly their split is 50-50 now from enterprise versus just general consumers.
5:20Eric Siu:I think both companies will be fine. Are you going to, let me ask you this, Neil, are you going to buy the IPOs for any of these?
5:25Neil Patel:No.
5:26Eric Siu:You know what I will buy? I'll wait for them to drop when there's a correction, when there's a big correction.
5:32Neil Patel:Because, Eric, and this is not financial advice and people who got in early probably made a killing. Definitely. But it's more so like they're so expensive that the ROI for Eric and I to put in our money is not going to be that high. It's just easier for us to play the game with our own companies. But what's funny enough is on TV, the guy who's been being brought up a lot is Sam Bakeman Free. I was going to say that. Because he invested in Cursor. They're like his Cursor shares would have been now worth$3 billion. He invested in Anthropic really early on. And they were breaking down on TV. he didn't have the funds at the time and he should have never stole from customers.
6:13Neil Patel:But on CNBC, they're talking about like he actually may be one of the best VCs of our time when it comes to picking companies before they're actually hot.
6:23Eric Siu:You know what they say, Neil? Pigs get fat, hogs get slaughtered, and he got too greedy. If you just played your main business and then continue to do what you're doing without having to go too far, everything would have been fine.
6:36Neil Patel:well he shouldn't have been using other people's money without their permission that's what I'm saying hogs get slaughtered yeah yeah so yeah
6:43Eric Siu:okay so and the sad thing is I think he came in at what like two what was it you looked at this right the valuation
6:53Neil Patel:his cloud shares would have been I mean cursor shares would have been worth 3 billion that's what CNBC reported
6:59Eric Siu:crazy all you needed to do
7:01Neil Patel:like he made a killing now knowing him because in Eric's analogy he's describing as a hog even though the guy was a vegetarian um but i get the the what is it called uh hogs can be vegetarian analogy yeah the analogy there you go i was blanking on it uh because i think that's a warren buffett phrase right uh warren buffett or charlie munger one of those one or the other but um yeah he he would have probably doubled down and continually gave him more money per funding round dude even robin hood he ended up buying i believe it was around nine percent when their stock was at all-time lows that thing went up almost 10x right that would have been another i think he bought like around 900 million dollars worth that would have turned to 9 billion the real problem is is one he stole money and should have never done that two the people who ran the liquidation the lawyers or whoever liquidated all this stuff at the wrong time like they undersold it even when it came to solana they were selling it for what 15 bucks or something like that
7:59Eric Siu:solana at that point during that period remember solana dropped on the one dollar i think something
8:05Neil Patel:like that or nine dollars no i think the cheapest was yeah like around nine but when they sold it it wasn't anywhere near there was climbing up to like 80 or 100 or 200 like you know it's not their
8:14Eric Siu:job it's okay their job's to liquidate so um neil one thing that we should talk about too i don't know if you guys are doing this i i think it's smart i just you know i don't have the time for Hopefully someone can take this and do this for us. But the rise of employee-generated content. Have you seen this?
8:32Neil Patel:No, I'm curious on that one. Are you talking about employee-generated social content? Yeah.
8:38Eric Siu:So let's just look at this for fun. So Clay, okay, so we know the company Clay, right? They do, you know, let's just say like data for sales or for outreach, for example. So let's see what we have going on with Clay. Let me share my screen with you all. so employee generated content is basically when you have your team creating content everyone's promoting each other which this is to me this has been done in the past but more and more people are doing it now um i think to build a pot like build company pods where people are just posting and so let's just look at this so clay has posts okay over here i don't know if they show employees these are all clay but a lot of clay employees will okay look so i think this does this guy work at Clay?
9:19Eric Siu:I don't know. I have no idea. But yeah, like growth at Clay over here. So Gabrielle's like, okay, this is happening over here. Okay. This one gets 116 likes. Okay. Varun posted this co-founder 433 likes on it. So they're just, they have employees posting, they're cross-posting each other. And that's a flywheel that works for them. And then I ended up finding this company over here. I'm going to talk to them on next week, I think, Vireo employee engagement, employee content. Here, let's look at this over here. Okay, so I, disclaimer guys, I'm going to talk to them. This was shared with me by Ryan at lunch.
9:56Eric Siu:So this is content that drives pipeline, a done-for-you service for vertical SaaS companies to turn LinkedIn into their number one channel. So basically, they make your entire team content engineers, agentic deep research, human taste. I'll let you know how it goes, but I've seen some companies do this really well. EGC is the new UGC. Make every employee generate pipeline in their sleep. So again, we'll see how this goes, Neil. I'll be the guinea pig for this one. And we'll come back to this later.
10:22Neil Patel:Yes, please report. By the way, remember you were doing a marketing experiment months ago and we followed up on it maybe a month ago where you're giving away, it was either AirPods or gift cards or something like that to set up calls with people with B2B companies.
Read the full transcript
10:37Eric Siu:Yeah, what we did on that one, I don't remember the numbers, but we were generating good meetings. So good, but it didn't make sense for us to continue to pay the agency. So we're paying them five grand a month, but they also wanted 10 % of revenue for the first 12 months on every single customer we closed. Wow. That doesn't make sense, right? And so the moment we closed one, we're like, okay, guys, we're out. And so basically what we did, Neil, is we took all the sequences that were working well for them. We took all those. And then now we have our own running on instantly. And the thing is this.
11:07Eric Siu:I'll tell you one thing, Neil. They tried charging one of our mutual friends 10 grand for the setup. And they said the infrastructure costs 10 grand a month. Guys, the infrastructure, using my open call to set it up,$600 a month. Instantly, it'll set it all up for you. It'll buy all the email domains for you, all these things. $600 a month, not$10 ,000 a month. You can send cold email all you want. Just make sure the offer is really good. Make sure the copy is good. And then you can have the agent recursively tested over time. And that's not to say cold email is great because a lot of people are spamming it now.
11:34Eric Siu:But if you still have a really good offer today, you should still be able to stand out. Yes. Quick break for SaaS founders listening. You know how content marketing works. you know how AI SEO works, and you've been seeing competitors ranking for your keywords all day long. But you don't have the time to write, and hiring a content team feels premature or just out of the budget. That's exactly why we built ClickFlow. It helps create AI SEO content that actually sounds like your brand. We're talking thought leadership, we're talking product content, comparison pages, without having to add more headcount.
12:03Eric Siu:It also helps you do things such as building FAQs, internal linking, and telling you which old posts are hurting your domain. One user reported saving 90 hours per month. And that was a part-time employee. You can get a 14-day free trial at clickflow.com. Scale your content without scaling your team. Back to the show. So, you know, I added, like, I went to my open call while we were talking and I added a bunch of topics over here with these classics because we were running low on topics and we still have 10 minutes to go.
12:29Neil Patel:All right, let's do this. Let's do some classics.
12:32Eric Siu:Okay. So you pick, you pick one of the classics.
12:36Neil Patel:Seven marketing channels we'd bet on if we're starting over today.
12:40Eric Siu:My God. Okay. I'll start first. If we were starting over from today, knowing what we know, knowing that there's very strong reach with clipping right now, I would do that. If we're starting over, I would take this podcast. I would go straight on what we were talking about earlier, the clipping economy. How do we make sure we have someone who's really good with strategy, clipping the right content at the right time, TBPN style, one minute clips, we're posting it to X, we're posting it to LinkedIn. And then we have an ad at the very end of it. It could offer Neil services or his products. Same for mine.
13:09Eric Siu:We just rotate it over and over. Um, and then we, because I do enjoy doing this because this podcast forces us to stay sharp, I'll continue to do this. So it's kind of a, you know, two in one, uh, we'll call it number one.
13:19Neil Patel:Eric's number one will be, the channel would be podcasting, but make sure you're also using clipping with your podcast. Um, number two, the channel that keeps producing and is getting uglier and uglier is email. And I I don't know why companies don't focus that much on collecting emails. One of the most powerful channels that you can end up leveraging. And the reason being is it's in your control. You can show up in people's inbox. You're not relying on algorithms. It just keeps producing revenue. Now, to collect the emails, you can do SEO. You can end up collecting emails through ads, like running Facebook ads or pushing it on your social profiles.
14:00Neil Patel:But you should collect emails. Yeah.
14:03Eric Siu:So number three, I would go AEO. And when I say AEO, Neil, I don't know about you, but the number one thing we get asked for quite a bit right now is Reddit, believe it or not. So a lot of big companies reaching out to us for Reddit. And the reason they want that is because they want to do better with AEO. They want their reputation to look better as well. So they're looking for reputation management. They want community management as well. And so I kind of lumped them together. And when I say AEO, by the way, that does also include SEO because AEO is grounded on Google and it is grounded on Reddit.
14:36Eric Siu:It's grounded on YouTube as well. So we can talk about those later. But because when you look at an AEO result, the number one result gets a lot more click-through versus an organic SEO result.
14:50Neil Patel:And one stat to keep in mind, we looked at the highest converting channels. So whether you want to call it AEO, GEO, SEO, or whatever you want, but let's specifically talk about the LLM marketing side. like GEO, which is what Eric's also talking about. It converts more than two and a half-ish times than the next channel. The next highest converting channel for marketers is typically SMS. Underneath that is email, and then it gets into paid advertising. So, okay, and number four for my end, going live on social platforms. I don't want to pick a specific social platform to go live because you should go live on all of them.
15:25Neil Patel:I think there's a lot of platforms that can do that, whether it's Riverside or StreamYard or Restream. I don't know all the names of all these platforms. I don't know which one we use on a regular basis, but we keep switching over time. What I do know is going live, we do this with our webinars all the time, it produces really good revenue.
15:44Eric Siu:Yeah, I mean, we're live right now. Does it produce a lot of revenue? Don't know about that, but I'll tell you what, we're live right now. So next one, number five.
15:52Neil Patel:Or let me rephrase, when we do webinars, it produces a lot of revenue. And ours is we pick specific topics we promote it through the social channels we promote it through email blasts and then we go live at a scheduled time so it's not when eric and i are going live here on our podcast it's just randomly going live it's not scheduled or anything like that or pushed out or promoted all right number five yeah yeah number five number five i think neil's computer's about to die he's
16:17Eric Siu:like chopping out okay so number five so number five is x the reason i love x right now is because of the articles when i write articles and when i write a post i can spit up 100 000 views 300 000 and views and it actually drives good leads. The other thing I'll say, Neil, when I wrote a post about that, that TBPN post, their main producer liked it and followed me. You know what I did? I immediately DMed him. I said, Hey, are you available for work right now? Cause I want to do that for the stuff that we're doing right now. And so it's very opportunistic. Um, so I think X increases your, people like to say it increases your surface level of luck.
16:49Eric Siu:I do think it actually does that. The more you publish, the luckier you get. And I do tend to think that the smartest people, especially with AI psychosis, are hanging out on the X right now?
16:59Neil Patel:Number six, right? Number six would be the second highest converting marketing channel out there. I briefly discussed it, SMS. I don't know why people don't collect phone numbers. It doesn't matter if you're B2B or B2C. It works well. We collect phone numbers. Again, it works well. And you shouldn't just call people. You should also follow up through text messaging. Just make sure you have the right permissions to do so. Right.
17:24Eric Siu:Number seven. So you can double dip here a little bit. So with LinkedIn, the cool thing is X has articles. LinkedIn also has articles too. So whatever article you put on X, just throw it on LinkedIn too. So I use LinkedIn as just a repurposing platform now because I don't have, once you kind of lose the luster of the reach, like whatever you publish takes off. And once you lose that superpower, it's really hard to get that back, at least from what I've seen. And I also don't want to spend the time being the reply guy and just reply to a bunch of people. So I just use that to repurpose articles.
17:52Eric Siu:We use it to repurpose our YouTube videos. We use it to also clip this type of stuff too. Not as much though, but I do find LinkedIn's pretty good for driving business once you have the reach. It's just that we already have enough stuff going on right now. So I'm good with it. Just kind of, you know, keeping the lights on. But here's what I'll say. The people that do really well on LinkedIn, if I were to start from scratch today, okay? If I were to start from scratch, I would go hard on X and LinkedIn especially. Yep.
18:18Neil Patel:All right. So what's the next topic that we want to talk about?
18:21Eric Siu:What was that? This will be the last one.
18:24Neil Patel:The last one. SEO is dead again or SEO is dead again. Why are we doubling down anyways? All right.
18:32Eric Siu:This is not bad, right? So, okay. Since the beginning of me learning SEO. So I think I started learning SEO in maybe 2011, 2000, maybe 2010 or so. Neil's a little earlier than I was. so people have said always SEO is dead I remember Gary V did a bit SEO is dying right and like oh it's so dead and then that Bill Gurley SEO is dead right all these people SEO is dead and so here's the thing they might say okay sure you know Google is uh Google search is declining or whatever no it's not it's actually going up their profits are going up as well and so the search engines are healthier than ever right Gemini for example um is is one of the best models out there sure Your website traffic might be declining, but remember this, the LLMs, AEO, GEO, whatever you want to say, they are still grounded on the search engine.
19:24Eric Siu:So really good SEO still directly affects how you convert or how you show up in the LLMs. And that's why it's still very important.
19:31Neil Patel:Yeah. SEO is not dead. GEO is not dead. You know, AEO, whatever you want to call any of these is not dead. And they have changed though. It's what is dead is optimizing for clicks. But from a revenue perspective, we're still seeing a lot of growth from SEO and GEO and channels like that. It's just people still focus on the old metrics like, oh, my clicks are down. Well, if your clicks are down, but your revenue is up from those channels, you should be really good in which you should be happy. And then you just move on. Yep.
20:05Eric Siu:All right, guys. So that is it. Let us know if you want Neil and Eric to be the Marketing Bros Podcast Network. Let us know in the comments. And that being said, we will catch you all later. Goodbye. Have a great weekend.
From the publisher
Eric and Neil break down the fake GitHub star economy, why startup credibility signals are easier to manipulate than most people realize, and what that means for trust online. They also get into employee-generated content, the marketing channels they would bet on if they were starting over today, and why they are still doubling down on SEO even as the game shifts away from clicks and toward revenue, visibility, and AI-driven search.
Key takeaways
◾ GitHub stars and other online trust signals can be manipulated, which makes surface-level credibility much less reliable.
◾ Employee-generated content is becoming a bigger growth lever for companies that want more distribution.
◾ If they were starting over, Eric and Neil would still bet on channels like podcast clips, email, AEO, X, SMS, and LinkedIn.
◾ SEO is not dead, but the old way of measuring it is.
◾ The real focus now is revenue, conversions, and visibility across search engines and AI surfaces, not just clicks.
Chapters
00:00 The fake GitHub star economy
03:10 Why fake traction can fool people
08:26 The rise of employee-generated content
12:30 The 7 marketing channels they’d bet on today
18:18 SEO is dead again… so why are they doubling down?
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who actually test what they teach.
The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of NP Digital and one of the most recognized marketers in the world.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
ClickFlow: https://www.clickflow.com/
✅ Subscribe for Daily Marketing Insights!
