This New Marketing Strategy Is INSANE

0:00Eric Siu:This guy works, he hosts a podcast with Professor Galloway. You know Scott Galloway? Uh-huh. Okay, so I'm going to show you these charts because Neil, you like charts. So TBP, an average live stream viewership versus clip viewership. What do you see here? I can't read it. My screen's too small. Oh my God. Do you have like a...

0:18Neil Patel:TBP, an average live stream viewership versus clip viewership. Live views is 7K. Clip views is 257K.

0:25Eric Siu:Exactly, which is what we talked about earlier, right? And this is from sources are Colin and Samir and Prof G. So he's basically saying, look, this is where legacy media is like cute, but clips don't make money. And so he's saying this is where they're wrong. Unlike most media organizations, TBPN bakes ads directly into the clips. At the end of each one-minute snippet, the clip was brought to you by. Ads are enabled in TBPN to generate$5 million in revenue last year on track for$30 million in 2026. The podcast isn't so much a podcast as a vehicle for generating clips. The same could be said of many podcasts, by the way.

0:57Eric Siu:but the ingenuity of TBPN is that they're first organization whose business model actually reflected that. So when I think about some of the podcasts I listen to right now, I was listening to a Peptides episode with a Dire River CEO and you can tell by the way he's asking questions. It's just to get the clips. It's to get the clips, right? And you can see sometimes when I record, I was like, Neil, let me get that clip. Let me get that clip, right? And so when we do get that clip, when we take this, like when our clips take off, Neil, you know they take off. It's just we don't, I'll make an open call.

1:26Eric Siu:If you're amazing at clips, Neil and I, we are looking to have you for the Marketing School podcast just to amplify what it is we're doing because we've been doing this for such a long time. Now, look at this, Neil. So I'm going to read this off. So you look at average live stream viewership versus clip viewership. Okay. April 2026. Hassan Piker. Don't really know who that is. Nick Fuentes. I think he's a political commentator. And then Clavicleer. I've seen him in clips. So look at this. Average live stream viewership. Okay. 33K, which I think is a lot. Average clip viewership, 706 ,000. Nick Foyntes, 612 ,000, 19K for average live stream, and then Clavicular.

2:01Eric Siu:Okay, 16K and then 251K.

2:04Neil Patel:That's a lot.

2:05Eric Siu:Okay, now I think there's one more chart over here. So it's no secret that Legacy Media isn't doing well. Over the past five years, companies like Disney, Warner Brothers, Discovery, and Comcast have lost a lot more than a third of their value. No amount of streaming acquisitions, rebrands, or spinoff have been able to stop the bleeding. So if you look at this, Neil, we got we got a comcast going down and to the right disney going down to the right and then warner brothers is actually they were down before but they're coming back up dude it's uh interesting

2:34Neil Patel:because i was in new york earlier this week and someone was telling me how all these social creators are making a killing some of it's because of their audience some of it's because of live streaming like the twitches of the world and stuff like that and what they're breaking down is a lot of them got really popular because of certain viral clips and then from there they started building up their audience so one of the guys there was talking about i show speed have you you've seen i know what it is and he always says that phrase i can beat him i can beat him and everything right yeah um and i don't know if you saw the chart that breaks down how fast he is if you compared him to any u.s college men's track star right so if you're in a college in the u.s he wouldn't even rank in the top 100 top 200 now i'm not saying he's not fast i think it was like something like he was ranked somewhere between 300 and 600 i'm not saying he's not fast he's much quicker than me he probably can literally run laps around me but yes and the point i'm making here is people assume if you can go viral and get lots and lots of views you make lots of money so we were talking about i show speed and they're like dude he makes someone's telling me on the other side of the table like he makes over 100 million i'm like there's no way i show speed makes over 100 for sure he does you think he does you should see how much revenue he makes from

3:54Eric Siu:not 100 million a year i think he's he's he's worth over 100 million that's what that was what

3:57Neil Patel:i was sure he could be worth over 100 million but they're saying he makes over 100 i don't know about that a year and i'm like that's way too high because remember how mr beast ended up breaking down his monetization of youtube and he had people guess on x and it was way lower you and i have seen a lot of YouTube monetization stats, it doesn't do as well as people think. The key here is not necessarily about the number of views. It's the topic you discuss because the topic you discuss affects how monetizable it is. And if you're just creating content that goes viral about you being fast, there's only so much money you can make.

4:31Neil Patel:But on the flip side, if I look at my most profitable videos, they were actually me talking about AI from an ad revenue perspective. Now, just think about how much companies are talking about AI. The amount of money being dumped into AI right now is so ridiculous. You have so many multi-billion and even trillion dollar companies that a lot of the world has not heard of. There's literally so many AI companies that are worth billions of dollars that generate a lot of revenue that if you ask the average of, they'd be like, I don't even know what you're talking about. But on the flip side, you ask anyone about iShowSpeed, He's done an amazing job at branding himself, amazing job at marketing.

5:09Neil Patel:A lot of people know him, but yet the revenue isn't there. It's when you do clipping, I would recommend that you do clips for your ideal audience around the type of content that you're monetizing, not about the stuff that gets views. And if you do that, you won't get as many views, but you may get double or triple than what you used to when you were talking about your content before.

5:34Eric Siu:Actually, Neil, that's a good point. Because I do get quite a bit of outreach now. Because obviously, you've seen it firsthand. All I do is nerd out on AI right now. And that's all I like to talk about. And it does generate, people are like, oh, I want to talk about this. I want to talk. Literally, there's calls and calls and calls where people are just like, hey, we want to do what you're doing, right? And that's from us creating this content about this stuff. And I'm sure it generates, you know, hopefully stuff for you guys, too. But I want to come back to this for a moment, Neil. If you look at this, so I think he explains a good story.

6:01Eric Siu:This guy, Ed, okay? So look, he's talking about Comcast, Disney, Warner Brothers. He's like, their problem is simple. Legacy media over here. People don't watch traditional content anymore. They watch clips. Since before the pandemic, time spent watching video content on social media has more than doubled. And in that same time period, Meadows revenues have nearly tripled and TikToks have grown tenfold. This really hit home for me the night of the Oscars. I asked my girlfriend, who is a, I think, Timothee Chalamet fan, if she wanted to watch it. And to my surprise, she said no. Why? I asked. Her answer was clarifying.

6:32Eric Siu:It's too long and boring. I'll just wait for the morning and watch the clips. There's only one path back for legacy media. They have to win the clip economy. The bad news is it'll feel beneath them. The good news is it will be easy. Legacy media is better at original content than anyone. And original content is to clips what light speed crude is to gasoline. Put another way, Disney and Warner Brothers are sitting on top of a clip field the size of a Permian Basin. I'll give you an... Dude, Neil. So you know what I do on YouTube shorts sometimes? I watched The Rock from WWE back in the day and I just watched all his promos, right?

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7:34Eric Siu:There's a 14 day free trial at clickflow.com. Your ops team will thank you. Back to the show.

7:40Neil Patel:Dude, on YouTube, sometimes when I'm bored and sitting in a hotel room and I can't go to sleep, I'll go to YouTube and I'll watch clips of billions. You know, that TV show with Bobby. Dude, what is wrong with you, man? You're still thinking about business when you're bored. So I'm watching like all the business moments, like the clippable moments. same with Landman I don't know if you've seen Landman it's about selling oil and monetizing great show on Paramount it's with Billy Bob Thornton and there's amazing clips in there as well it's all about just running an oil business and you know monopolizing it

8:12Eric Siu:but you and I are experienced even though we're older now I hate to say that we're I'm about to hit my 40s you're in your 40s but the world is passing us by because now you're at the age where you're just like son, at your age, I was doing this. You never thought you'd say that before, right?

8:32Neil Patel:No, but I do say that.

8:34Eric Siu:Dude, you know, as you drink your water, have you played around with ChatGPT Images 2.0? I got to show you this. I have not.

8:41Neil Patel:I saw articles about it, but I haven't played. You're talking about their new release. Yesterday was a new release on 5.5, I believe.

8:46Eric Siu:Yeah, so they released three things this week. 5.5, they released. So ChatGPT 5.5, they released images. Okay, so that's their like nano banana competitor. And then they release workspace agents. That's their idea of having agents that can work with you. So let me show you just 2.0 real quick. This is, I was just messing around with this on the couch yesterday, Neil. And this is the new version. I'm like, this is a version of how I might want the single brain site to look. So those that can't see this right now, this is like a landing page design. And it's like your revenue system running 24-7 in 30 days.

9:19Eric Siu:And I really like Japanese culture. So you can see there's like Japanese sketches here. Even the characters, the agents are Japanese as well. There's like a samurai here. And like, and I was like, by the way, I want you to pull inspiration from fin.ai. I want you to pull inspiration from all these other SaaS sites. I'm like, dude, this is like, you know, 80, 85 % there. It needs some cleanup. You know, I'm not a designer per se, but this is, it's not a bad start. This is for your own website. Yeah. This is what would be for single brain.com.

9:46Neil Patel:Oh, cool. Yeah.

9:47Eric Siu:But like you have your own, I'm sure there's, there's certain inspirations you like and things like that. And you can get it there. And then the cool thing is you can then work the best workflow, now for ChatGPT Images 2.0 is to do it in ChatGPT's Images 2.0 and then bring it over to Cloud Design because Cloud Design eats up credits really quickly. So you finish it, like get it close, get your concepts done in Images 2.0 and ChatGPT and then move it over to Cloud Design. And then you combine those two and you have something really good. That's a good workflow.

10:15Neil Patel:And I don't have data on this, but from what I read, GPT 5.5 is much more efficient on the cost end.

10:22Eric Siu:So you know what I did? Let me show you something. you want to talk about costs i'll show you my personal cost here let me show you something

10:29Neil Patel:you'll like this neil oh you got it down from the seven grand all right this is and this is my

10:35Eric Siu:personal cost okay so let me show you this real quick let me share my screen so guys just for context just i was spending 7 500 uh myself which some people were laughing at about instagram i'm like more power to you to laugh at it um i just think it's going to go up for everyone but what

10:47Neil Patel:what do you see per month eric was spending 7 500 per month on himself dude but look at this over

10:53Eric Siu:here. So it was going up, I mean, as high as$413 a day this month. And then it basically, I dropped it down to$30. And I think today, today I figured out how to optimize it. I think it should drop to basically zero per day going forward. So you want to know how I dropped my cost from$7 ,500 to zero?

11:10Neil Patel:You have a Mac mini that's set up and you're using some open source models?

11:15Eric Siu:No, even easier than that, Neil. I don't even need that. In fact, that was stupid money spent so far. All you need to do now, because OpenClaw and CloudCode, they were shut off or Claude was shut off for a while, you just switch to the Claude CLI because they turn it back on now. So if you switch to Claude, you could just use your Mac subscription to$200 you pay a month and just run it through that. And then if that... What Mac subscription of 200? What are you talking about? Mac subscription.

11:37Neil Patel:So Claude has a Claude Mac subscription. That's their$200. Oh, I think it's in Mac, like Apple, like Mac.

11:44Eric Siu:If you want to bring your cost down from$7 ,500 to$0 using Anthropic, using Claude, all you have to do is switch it to the CLI version and then just use your subscription. and then you might be thinking, oh, if I run out of tokens, what am I going to do? Here's what you do. If you're paying for OpenAI, which I am, to$200, you have a fallback that switches to the OpenAI OAuth, which switches to 5.5. And only then, if both of them fail, if you run out of tokens, then you switch it to the API.

12:10Neil Patel:Yeah.

12:11Eric Siu:They're losing so much money on you. You know what's crazy, Neil? Dude, I listened to another Patel today, Dylan Patel. He runs Semiconductors Analysis. You've heard this guy, right? No. Okay, so he, he, apparently he does all the semiconductor analysis, like a research firm. And I think they probably do like 100 million a year. So last year, he was saying he was spending 10s of 1000s a year on tokens. He said this year, they're on track to spend$7 million as a research firm. Okay. And he's like, their payroll is like$25 million a year. So I have to assume they're doing like 100 or something like that.

12:41Eric Siu:Okay. And so I was talking to one of our mutual friends. And I was like, how much do you think you're gonna spend on tokens this year? He's like, at least at least a million. I'm like, I'm like, dude, you're gonna be spending a lot more. So how much do you think you guys are gonna spend this year on tokens?