What Businesses Get COMPLETELY Wrong About "AI Employees"

0:00Eric Siu:Using only 20 % of your business data is like dating someone who only texts emojis. First of all, that's annoying. And second, you're missing a lot of context. But that's how most businesses operate today, using only 20 % of their data. Unless you have HubSpot, where all the emails, call logs, and chat messages turn into insights to grow your business. Because all that data makes all the difference. I would know because I use HubSpot at my company. Learn more at HubSpot.com. dude i have so this deck over here this is the single brain right and it like it drew this all and it's going to get things wrong but like i actually kind of like the design you're paying

0:39Neil Patel:robots to do human work wait let's go through the deck right now if you don't mind or you do yeah sure we can go through it all right so eric has this concept of single brain yeah and i'm going to end up reading the deck so then that way i can understand it as a quote-unquote potential customer right so i'm going to be in the shoes of potential customer uh so in this case do you pitch or do I read it? So this has never been pitched.

1:00Eric Siu:I'll pitch it to you and let's see what you think. All right, yeah. This will be a live pitch. And this will be on the, see, this is why you guys should subscribe to the YouTube channel. And we have a new YouTube company working on the channel too. So they promise us five times more views or they'll refund us and give us our money back.

1:14Neil Patel:I like this refunding. This is a good deal, right? Yeah, so here we go.

1:17Eric Siu:All right. So the deck over here, those of you that can't see, it's single brain. Now, Mio, you can see like this, this is a brain over here, but it's got a, first I thought the brain was farting, but no no it's like a rocket it's like a rocket there's a rocket coming out of the brain right um so it's a single brain ai agent teams for revenue operations two to three x your revenue output without growing headcount okay and you see all these stick figures over here right it's like all happy and stuff okay i didn't tell it i didn't give it much instruction but that's like pretty

1:45Neil Patel:cool reverse okay and do you have a lot of slides there's like 11 okay so do you want me to give you feedback slide by slide because i may forget some for modifying sure but by the way keep in mind.

1:55Eric Siu:This is the outline. This is not being pitched or anything. But yeah, go ahead.

1:59Neil Patel:And as a disclaimer, Eric did mention they've never used this to pitch anything. And I'm assuming you're going to modify it yourself. And a lot of this you may already know. So who are you pitching to?

2:11Eric Siu:So most of the companies, so the companies we've talked to about this right now, the ones that come to mind immediately, there's a private equity firm that owns a bunch of insurance companies. Okay. So obviously they were talking like trillions of spend that goes through these insurance companies, right? There's a company that does IT services, let's say to do a hundred million a year or so. And then there is another one in healthcare. They do about 80 million a year. So what departments are you pitching to specifically? It varies. Like the private equity insurance one, they want revenue agents to generate more conversations.

2:46Eric Siu:Okay. So that's called sales. The other one, the IT company is also sales as well. The other one is more so, I think it's, we haven't, I need to get more details from the sales team, but I don't have, but they're like, oh, it needs to be HIPAA compliant and everything. So I think that's more back office. Yeah.

3:03Neil Patel:So Eric already knows this, but this is just context for everyone who's listening. The reason I asked that question is, if you're pitching to sales, revenue is a great terminology to use. If you're pitching to marketers, if you focus on revenue operations, they'll end up thinking it may end up being a different department. But Eric's already, you know, or AI ended up creating something that's already quote unquote using the correct verbiage for the departments he's targeting.

3:29Eric Siu:By the way, I do really like this design because I use Google Nano Banana for it. So within my little claw I talked to here, I was like, hey, based on everything we talked about, make me some cute slides based on, you know, look at our brands. I make it cartoony, okay? And I said, use Google Nano Banana 2, which is a new model. So just context.

3:46Neil Patel:I think the design's great. The only thing I would change here is the single brain. And I know AI spit this out. Have someone or AI take your logo and change it from single grain to single brain. So then that way the branding is consistent. Yeah. Actually the single grain logo should just be a brain now, to be honest. So the single, you know what I mean?

4:07Eric Siu:Yeah. So, okay. Then this slide. This is actually where I got the quote from. The AI gave me the quote. Stop paying humans to do robot work. I like the quote. Yeah. So you are paying humans to do robot work. This is what it says on the second slide over here. So 1.5 to 3 million annual sales plus marketing payroll, 80 % spent on repetitive ops tasks, six months to hire plus ramp one person. So I don't like this one as much because I don't want to go with the angle that I want to replace anybody. I want to go with the angle that we're here to partner with the team and we're going to help make their team, you know, everyone gets to like a top high level.

4:40Eric Siu:Because if you start using replacement language, the people on this pitch, they might not, They don't want to hear that. Correct.

4:44Neil Patel:And they're not going to approve, including procurement, they're not going to approve.

4:48Eric Siu:Who do you think is buying this? It's humans. Yeah, yeah, yeah.

4:50Neil Patel:So go ahead. I like this. And I think you're spot on in which you just got to optimize it to talk about how humans are wasting time on robot work and there's more better things that they could be doing. And when you do it, it frees up their time. They're happier. You have less employee churn. They get more productive. Companies grow.

5:13Eric Siu:he'll get the stats room somewhere. AI will start researching. That's good stuff. So in the slides, ideally, if you're selling this stuff, it's just be like, employee NPS goes up, retention goes up, all this stuff. The number of A players you have goes up as well.

5:24Neil Patel:Yes. A human on average saves X amount of time and they reallocate a portion of the time to doing A, B, and C, which we found to produce companies at X percent higher ROI.

5:35Eric Siu:And then our glass doors went up by like 50 % afterwards. Yeah. Tons of stats. So yeah. We'll do one more. One more slide. But everybody is selling AI. Let's go through all of them, if you don't mind. These are good. There's 14 slides, actually. I don't mind. Okay. So everybody is selling AI. Almost nobody is deploying it. So 8 to 12 AI tool subscriptions that won't talk to you. So you can see it hallucinates. It spells incorrectly here. So instead of saying talk to each other, it says enact each other. Okay. Your team spends more time managing AI tone than it means today. Okay. The gap is who deploys AI end-to-end inside of your business.

6:11Eric Siu:Okay, so the point is understood, but it hallucinates.

6:14Neil Patel:It hallucinates. And Eric made a good point here with that an act instead of each. AI makes a lot of little errors and people would be like, oh, it's so smart. It's a$500 billion company. They wouldn't make simple errors like this. No, they still make simple errors all the time. And this is why I do charts manually or Eric still looks at a lot of stuff and does a lot of stuff manually. I think this slide is fine. I think the big thing here, and I know you're not the biggest fan of this slide overall, but it's more so showing stats on how much people are spending on AI and how very little is deployed because there must be some stats on this.

6:54Neil Patel:So you're just like X amount of dollars just got wasted.

6:57Eric Siu:And by the way, this is where you work with AI and say, hey, I pull these stats over here. Hey, I like the first round, compliment it a little bit so it doesn't come like after you in the future. Right. And then say, hey, I found all these stats over here. Please integrate them in and they'll figure out where to put them in. And sometimes you have to be more specific, but I think, look, where Nano Banana 2 is, like you look at this like a year ago, it couldn't do this.

7:15Neil Patel:Yeah.

7:15Eric Siu:Yeah. So, okay, custom AI agent teams fully managed. Not a tool, an AI managed team running 24-7. Plugs into Salesforce, Gong, Google Analytics 4, Slack. We deploy, manage, you see results. Get smarter every week intelligence compounds. Single brain, HubSpot, Google, Gong engine compounds. This slide needs some work, but.

7:36Neil Patel:Yeah, I agree. It's too wordy. Yeah. I got lost on the headline, custom agent teams fully manage. And then when you start reading a text, it's too technical is not the wrong word, but they're using a lot of technical jargon when I don't think it's necessarily needed.

7:52Eric Siu:Remember Guy Kawasaki, the Apple evangelist? Uh-huh. So I remember his 10, 20, 30 concept? With the PowerPoints. Yeah. So I think it's like 10 slides or something. I think you want 30 point slides. And then I forgot what the 20 was in 20 minutes, maybe. Something like that. Yeah. And you know, he eventually switched to Canva Evangelist. So he did Apple Evangelist,

8:13Neil Patel:where he made a ton of money from Apple stock. Then he did Garage Ventures, which I don't know how well did. And I'm not saying he's a bad investor. I just don't know how well his venture fund did. Did really well writing books and then did extremely well being a Canva Evangelist and getting shares early.

8:30Eric Siu:I have two funny stories about him. Back when I was doing the interviews for the podcast, Growth Everywhere, so we're supposed to do an interview the guy shows up uh doesn't show up for the interview comes back 45 minutes later he's like oh i'm sorry i was just surfing sounds like yeah sounds like a very chill like hawaiian guy right um and then i remember when i was 24 25 years old i was asking about career advice i'm like becoming an entrepreneur and he's like you mean you wouldn't work you wouldn't give it your all and work full time at this company why would you do that right and then i shared that story with him later but anyway um guy kawasaki coming back to this so he has this concept called 10 20 30 with the slides i think for each slide you should have one main idea that's it don't have all this crap right one main idea communicate if there's a story communicate the story you don't need to have all this like this this is jargon yeah right so we'll do like one more i don't want to go through all of them okay meet your agent team okay this is kind of cool um so it shows the agent team it's like when you meet your team uh on the agency side like they want to meet the team right so um oracle seo intelligence arrow crm monitoring like and then cyborg so i have all these names these are all dc heroes um i was wondering i'm like why are you calling something oracle i'm like someone's gonna get confused so it's a dc hero yeah so cyborg is from um i don't know cyborg no okay but you know you remember arrow green arrow the guy that shoots the bow and arrow i think there was a tv show called arrow yeah that guy i didn't really watch it flash you know flash the guy that runs really fast okay yeah so those are all my flash Flash here?

9:58Eric Siu:Where's Flash? Flash is not in here, but we have Coach as well. And then there's like all these other ones. Is there actually a person named Coach? Coach is more so it looks at all my stuff and it coaches me when it thinks I'm like working on stupid stuff. So it's keeping me focused. Oh, not a DC hero for Coach. Not a DC hero, yeah. But the whole idea here I think is, okay, meet your team is cool, but maybe there's just, you have like one key like example of what it's done for each one, but you don't want the slide to be too overwhelming again.

10:24Neil Patel:So, yeah, I'm with you. I think if you take it down to 10 slides, shorten it up, use examples, tighten in the copy and just being like, what you do really well when you sell, forget your team, I don't know how your team's gonna do it. When it's your product, you know it well and you can just say like, look at what it does for HR. Let's say if they're in HR, look at what it does for sales. Well, what's your problem? Oh, your problem is this and then you go show them a solution right then and there.

10:51Eric Siu:That kind of stuff just does well without even slides. And that's when you have to know your product really well. But the good thing is, I would say Neil and I are pretty involved product founders, I would say. So we like to get involved in the details there. But anyway, I think, look, our point is Neil was just talking about the reason I pulled this up was like Neil was talking about how the his decks aren't quite there or the spreadsheets aren't quite there yet. And this is like not quite there. But I think, you know, give it six to 12 months, I think we'll be pretty, pretty there.

11:18Neil Patel:Yeah, where people look at AI in the wrong way, at least from a marketing perspective, they expect it to be perfect instead of looking at it as like, oh, okay, if I use it, it'll save X time and then a human can pick up the rest and then fix the gaps. And it's like, oh, great.

11:33Eric Siu:But yeah, guys, API as marketing, I think that's the future that we're going into. By the way, you talked about Lovable a little earlier. I want to, let me just ask you a philosophical question here. Would you rather have Lovable's 400 million in ARR or would you rather have Cursor's 2 billion in ARR?

11:46Neil Patel:I would go for Cursor. And even though some people are saying Cursor is going to be replaced by Claude, it integrates really well. A lot of people who use Claude also use Cursor. And Cursor's growth is actually still picking up. I think their growth is accelerating based on the last TechCrunch report that I saw. And when Eric's asking me this question, what I'm thinking right now is which company would I want to own right now and then sell? Not hold.

12:12Eric Siu:I would want to sell both of them if I owned both of them. Exactly. So I think we're on the same page here. I would sell both, but Akash, is it Gupta or Gupta?

12:23Eric Siu:Gupta, right? Gupta? You're the Indian.

12:27Neil Patel:Gupta.