In short
Podcast Notes: Marketing School - Episode: Why Intelligence Pales In Comparison To This
Episode Overview In this episode of *Marketing School*, Neil Patel and Eric Siu discuss the increasing value of "high agency" over raw intelligence in the age of artificial intelligence (AI). The episode explores various themes including agency-driven productivity, the changing landscape for startups and agencies, and the implications of speed and execution in a rapidly evolving market.
Key Takeaways
- High Agency vs. Intelligence: In an AI-driven world, high agency—defined as the ability to take initiative and execute—is becoming more critical than raw intelligence.
- Speed and Execution: Emphasis is placed on the importance of speed and execution over the pursuit of perfection.
- Transformative Impact of AI: The episode highlights how AI is reshaping the landscape for agencies, startups, and established companies.
Chapters
- (00:00) Agency vs Intelligence Explained
- Definition of agency as a trait—those who can get things done quickly and efficiently.
- (00:30) Why High Agency Wins with AI
- Discussion on the necessity of both high agency and intelligence, with AI providing much of the intellectual input needed.
- (01:12) Klarna, Karpathy, and AI Impact
- Reference to Klarna's CEO and insights from AI expert Andre Karpathy regarding organizational changes and adaptability.
- (03:00) End of Large Organizations?
- Speculation on whether large companies can survive in a landscape favoring smaller, faster entities.
- (04:10) Build vs Buy Debate
- Discussion on whether companies should focus on building their own solutions or acquiring existing firms for their resources.
- (05:46) Speed, Execution, and Founders
- Insight into the importance of rapid execution and adaptability for founders in the current market.
- (07:58) AI Tools and Productivity Gains
- Examination of how AI tools enhance productivity and what this means for future workflows.
- (10:30) AI, GDP Growth, and Markets
- Commentary on AI's potential to drive significant economic growth and market changes.
- (13:05) Why 2026 Looks Bullish
- Thoughts on future economic prospects and the role of AI in shaping these trends.
Detailed Discussion Points
High Agency vs Intelligence
- Definition: High agency refers to individuals who can effectively solve problems and take decisive action, often leveraging AI for the intellectual heavy lifting.
- Importance: In the context of rapidly advancing technology, high agency is more crucial than ever, as it allows for quick adaptation and implementation of new tools.
Klarna and Organizational Trends
- Klarna's Experience: Discussion around Klarna's strategic shifts and the implications of AI on workforce structures.
- Andre Karpathy's Insights: Notable AI expert comments on the potential for individuals to achieve tenfold productivity increases by mastering new tools.
Economic Implications
- Future of Large Organizations: The conversation raises concerns about the viability of large organizations as smaller, more agile companies continue to thrive.
- Build vs Buy: Emphasis on the need for speed in development—sometimes buying a solution is faster and more effective than building it from scratch.
The Role of Speed and Execution
- Execution Over Perfection: The hosts argue for a focus on executing projects rapidly rather than striving for unattainable perfection.
- Entrepreneurial Mindset: The importance of maintaining a forward-moving momentum, even in the face of uncertainty.
AI's Impact on Productivity
- AI Tools: Exploration of various AI tools that are redefining productivity and workflow in both startups and established firms.
- Economic Growth Projections: Insights into how AI could drive significant GDP growth and influence market dynamics.
Looking Ahead to 2026
- Bullish Outlook: The hosts express optimism about the economy's trajectory toward 2026, citing new opportunities created by AI and changing financial landscapes.
Conclusion Neil and Eric conclude the episode by underscoring the necessity for both speed and high agency in navigating the complexities of the modern business landscape. They encourage listeners to embrace change and adapt quickly to maintain a competitive edge.
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For those interested in actionable marketing strategies, this episode provides valuable insights into the evolving role of agency in the context of digital transformation and AI.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VODefining Agency vs. Intelligence
0:45 to 2:28
Discussion on the importance of agency and intelligence in today's marketing landscape.
“So remember Klarna back last year, they were going all in on their agents and then they kind of had to roll that back.”
AI's Impact on Marketing Workforce
2:28 to 6:48
Exploration of how AI and agency will reshape organizational structures and job roles.
“he's like, yeah, well, I basically generated close to a billion tokens.”
The Need for Speed in Execution
6:48 to 9:00
Discussion on the importance of speed and execution over perfection in entrepreneurship.
“Sometimes you have to take two steps back.”
The Evolution of Prototyping and Development
9:00 to 10:29
Talk about the changing landscape of prototyping and development with new tools.
“Dude, if you haven't seen Eric on threads yet, it is entertaining.”
Economic Insights and Outlook
10:29 to 14:05
Insights on the current economic climate, lending trends, and implications for the future.
“It's not even time to build anymore, Neil.”
Exploring Banking Trends and AI Impact
14:05 to 15:27
Learn how AI and blockchain are transforming financial services and banking operations.
“Is that why you're wearing the watch today?”
Transcript
Automatic transcript. May contain errors.0:00Neil, if you had to pick between agency and intelligence, what do you think is more important? And do you want me to describe what agency means? Agency is a company that just goes, assuming we're talking about marketing agencies, but a company that just agencies in general? No, I'm referring to the word agency, like a trait. And so you have intelligence or agencies. When I say agency, someone who is high agency is someone who knows how to figure things out. They know how to get shit done, okay? So in today's day and age, what do you think is more important? High intellect or high agency? High agency of just getting stuff done because you can get a lot of the intellect from AI.
0:35Yeah. Okay. So check this out over here. I do need both though. Yes. Yes. Hopefully you would have both. But Sebastian Siematowski, this is Klarna's CEO. That's what I was just saying. Okay. So remember Klarna back last year, they were going all in on their agents and then they kind of had to roll that back. So he tweets this. 2026 you're talking about Klarna the buy now pay later company yes correct CEO is like hey we got rid of a lot of our support people yes then I think he went back on that and started rehired them yeah he rehired them so anyway he tweets this 2026 will be the year when AI starts affecting for real been preparing for this since 2022 software dev cost dropping to zero context engineering will be central build will win over buy which is something we can talk about build will win over buy.
1:23I want to highlight that one for a second. In large organizations, doing things faster yourself versus delegating, agency now supersedes experience and know-how. And this is a reply. It's a quote tweet based on Andre Karpathy's from yesterday or two days ago, saying that he's never felt this behind his programmer because there's all this new stuff that's coming out all the time. Subagents, MCPs, all these other things. He's like, I have a sense that I can become 10x more powerful if I just properly string together what has become. This is one of the top guys in AI. And so I think this is interesting because Andre Karpathy earlier this year has basically said that agency is greater than intelligence.
2:02And so what do you think about this? We can go ahead and react to this because there's a lot of implications here. I think you ideally need both. I don't think it's one or the other. I think, forget 2026, if you want to go forward a few more years, if you don't have both, I think you're screwed. I think you're already screwed right now. If you look at the top people who get paid the most, they'll have both. Yeah. You know, we talked about this a few days ago, but when I was talking to co-founder Sean, he's like, yeah, well, I basically generated close to a billion tokens. I'm not saying that's a good proxy.
2:36He's also written 10x more lines of code than he has usually. And I think now when I use AI Studio or when I use all these things, we're just able to do a lot more with less. And this is an interesting comment over here. This guy, Klaus, tweets this. He says, wouldn't this also essentially mean the end of large organizations? So he's like, and then Sebastian responds. He says, yes, it very well might. Two trends will meet large org CEO doing founder AI mode, small companies growing insanely fast. They meet up in the middle. And we're already seeing this very quickly. There's a lot of companies getting to 20 million ARR in like three to six months or so, hundreds of millions in ARR in, you know, one to two years.
3:18And I think it's tough if you're like, if you're incumbent, if you're a very large, like an agency holding company, like what do you do in that situation? I think the biggest thing you can do right now, if you're listening to this and you're 18, 20 years old or whatever it is exactly, is you go out and you experiment with these things. This goes back to what I was saying. Like if you say you don't have time to learn this, even spending 10 to 20 % of your time or your working hours learning this stuff, It's crazy to me to not know this. And you're going to have such an advantage over other people who have been in the workforce for a very long time who don't want to adapt and think they can get away with this.
3:50The reality is they can't. Because again, my conversation with the CEO of Zapier, he's like, yeah, we do hackathons every three to four months or so. Initially, they shut the company off or down for a week and they just focus on getting everyone's AI adoption up. And this is a baseline requirement now. And so agencies, number one, I think this other comment over here, Neil, is interesting. He's saying build will win over buy. What do you think about that? I think it depends on the context. And when I say context, a lot of times people buy companies because of their attention and audience, not because of the product or the service.
4:30A lot of it's the brand and the recognition they've built up over years, which is hard to replace from just building. Again, I always think there's context, right? in some cases yes some cases no i think for a lot of stuff like we bought a writing company uh i don't know what let's call it a month ago yeah we did it because it'll take our dev time down by more than half i think they actually said we'll end up getting out an mvp version we bought it i think sometime december we'll get it out by the end of january let's call it give my team another week or two in case it delays but if we didn't do that it would have taken us a few more months on top of that.
5:07And then the money we spent was cheaper than the extra time it would have cost to pay engineers. This is the beautiful thing. I think your team, maybe you're not in the details on this, but we're not even going to be saying the word MVP anymore. It's just going to be like, hey, just get a prototype out. A prototype now is just like a vibe coded thing that's designed well, or you're using something like alloy.app and it takes your screen. You take a screenshot of something that you like. We used to do this all the time. We'll screenshot things that we like and say, hey, you go to your dev team, Can you do this?
5:34Or your designers, can you just do this? Now it's just like, you just take the screenshot, drag it over to Alloy and say, hey, just fold it into my app and boom, you have a screenshot and then you just move a lot faster. That's where we're going, guys. Things are just gonna move a lot faster. Yes, and I think that's really a big key in winning. Like whether it's entrepreneurship or marketing, really speed and execution matter so much. People stress about perfection. Perfection is overrated. I'm a big believer in executing and being directionally correct. You don't have to be correct all the time, just be directionally correct and just keep firing in that direction.
6:07Just keep pushing hard and go through as many walls as you need. That's how I tend to operate as a founder. That's not necessarily the most efficient way, but it's worked for me. I actually think that's the only way because there's a book that I have behind me here called Why Greatness Cannot Be Planned. And when you think about this going into human evolution over time, right? So we started as a single cell of bacteria and we became what we are now. But who knew this was going to happen? or someone that invented electricity. Who knew that it would power all these things that we use today, right?
6:36And so all that to say is, if you want to build something that's great for yourself, you just need to take one step forward every single day. Imagine yourself, you're in a marsh, okay? And you only have one stepping stone in front of you. You're gonna take one step forward. Sometimes you have to take two steps back. And that's all it is. There's like everything in front of you is fog. You just don't know what's going to happen. So all that to say is high agency, high speed. By the way, high agency people have high speed anyway, right? Yeah. So here, let's come over to this real quick. This is similar web traffic.
7:09And we see, okay, a month ago, ChatGPT, okay, let me go back a year. 12 months ago, ChatGPT was 87 % of Gen AI website traffic share. Gemini is 5.4%. You fast forward to December 5th, ChatGPT is 68%, Gemini is 18.2%. And you know what's interesting, Neil? Last week, we talked about how you said that your nephews and maybe the young kids, they're all using Gemini. So I actually tweeted this out. And it's actually a mixed bag. Some people are using, some kids are using Perplexity. Some kids are using ChatGPT. A lot are using Gemini. It's kind of a mixed bag right now. And the reason they say ChatGP is for old people, it is because old people like us keep talking about it all the time.
7:49No, but I've talked to enough young people after that. And I still say the majority end up using Google products. and the reason being is not because it's better or worse, it's because it's free and they don't have credit cards to spend. Can't go to your parents and be like, I want to cheat on my schoolwork. Can you pay for a credit version of ChatGPT? It doesn't work. Yeah, I mean, 68 % though, to drop from 87.2 % to 68 % is pretty significant. I think, and here's what people aren't taking into account. Google through their AI drives a lot more than that in traffic. A lot of it's through AI overviews, which I consider AI, right?
8:23But that's not included in this. Here's a fun one. I bet you if you put it in A or views, Google would be driving more traffic than ChatGPT. I think that's kind of cheating though. It's like when WhatsApp or Meta was saying, oh, we have so much usage, but it's like that cheap little search bar. My favorite is on Meta. We cross 100 million users on threads so fast. I think they beat everyone in a record speed because they just, who the heck uses threads? Threads is a cesspool. I told you. So I enjoy my time just trolling people on threads because it gets a lot of engagement. So whatever I'm feeling, like I'm feeling feisty, I just go on there and just like, you know, click away on my keyboard.
9:04Dude, if you haven't seen Eric on threads yet, it is entertaining. Just go log on threads, go look at Eric's post, and then go look at the comments. Go look at the ones that were really taken off. They're really polarizing viewpoints. I don't think they're too extreme or anything like that. But the comments, like just some of the people, you could just tell where people stand politically on threads. It's very, very clear. It's also pretty clear on X as well. They're both very opposite. Here's what I'll say about these two platforms, right? And not to be political or anything. It's threads vilify success.
9:39And I'm just like, all the time you spend vilifying success, you can spend time making yourself better. When I use my X is more finely tuned. And so I'm constantly learning. There's AI stuff I see popping out, the latest research, all these papers, right? I'm dumping it into notebook. It's very productive for me. And so I'm almost trying to be like the old uncle on threads and just trying to educate people and turn people around. Hey, spend time investing in yourself. Don't spend time pointing, but I'm very sassy about the way I do it. So I'll just leave it at that. So Neil, speaking of X over here, what do you think about this?
10:11So Elon Musk says this, okay? Double digit growth. Okay, we're talking about GDP growth is coming within 12 to 18 months. If applied intelligence is proxy for economic growth, which it should be, triple digit is possible in five years. I think you see this from Rounders, Matt Damon going all in. I do believe that the economy is right for a bull run. Look at this. Marc Andreessen. It's not even time to build anymore, Neil. It's time to grow. And then after hearing Scott Besson, I can't help but feel bullish. But the thing is, when everyone's feeling bullish, maybe that's a time for a correction.
10:43but when you look at the Scott you listen to Scott Besson you listen to David Sachs it's like it's like dude even Scott Besson saying like I saw someone tweet he's like he's saying hey guys you know money's gonna fall from the sky in 2026 but yeah 4.3 percent year over year GDP growth in Q3 is kind of effing crazy didn't see that coming yeah but they're they're saying the growth is going to be even more next year I believe it I don't know in banking dude so many of my friends who have businesses are getting bigger loans, more flexible terms, and cheaper rates than ever before. I'm talking about in the last five, 10 years, I've never seen anything like this, but it's because of deregulation.
11:20It's just the average person does not see it. If I go to a bank right now and asking for money, it is ridiculously easy and cheap for almost anything right now, even in this economy. Banks are throwing money on anything. I got someone hitting me up the other day they're like do you want to pull money out of your house they're like you can pull up to 75 80 percent interest only and i would have a jumbo mortgage and the jumbo mortgage isn't covered by what fanny may or freddie max would be the bank using their own money they're like we'll be really flexible we'll give you better rates i think they offered me it was like 4.6 or something like that percent which isn't bad for um an interest only loan on a jumbo product dude i didn't take here Here's what I'll end with.
12:07Actually, you brought up a good point. Go ahead. Finish your point. And by the way, as you start making more money, the financial terms get even better. I have a mortgage on one of my homes. If I want to change my rate, I don't ever have to refinance. I just call them up and say, can you just change me to the most recent rate? I think they charge me$1 ,500 or$1 ,250 each time. And they just update my rate. Very little paperwork. When I say very little paperwork, they just sent me a one-pager or two-pages, I think it's actually two-pages, sign, and just mail it off to them and send them the digital copy that I just authorized them to charge me$1 ,250.
12:44Yeah, so if you guys can't sense it, Neil and I are feeling a little bullish about 2026. We did feel bullish about 2025, but I think there's some stuff to kind of get set with this foundation. But Tom Lee, the fun strat dude that you see on CMVC all the time, so he actually thinks Goldman Sachs and JP Morgan will actually hit MAG7 status. And I was like, what? So his reasoning is basically on the transformative impact of AI and blockchain. You're going to see a lot more stablecoin use. You're talking about credit terms loosening up. Interest rates are going down. Scott Besson was saying there's going to be a lot more loans, which is what you just mentioned.
13:17The impact of AI as well, they're probably going to become a lot more profitable, a lot more efficient. And all the money that they have, all the lending that they're going to be doing. And so I think he's just saying that you want to take a look at Goldman and JP Morgan. So not financial advice, but I think it was an interesting thesis. It is. And when you look at the lending side, which really helps make the economy go round and round, I'm getting a lot of banks hitting me up. And I have been for like six, seven months now being like, hey, do any of your friends need loans? Like, no joke, banks are asking me for introductions because they're like, are banks pretty flexible?
13:53They have a really strong appetite to lend more money right now. And like, I've been meeting up. I did lunch with JP Morgan at the Mayborn here. Is that why you're wearing your watch today? The what? Is that why you're wearing the watch today? No, I usually wear a watch when I go out of the house. Oh, you do? Almost always. It's when I go downstairs. I consider that part of the house, so I don't wear a watch usually. But if I'm wearing a watch, that means I went out of the house. JP Morgan, Truist took me out as well. And there's been a few other banks that I've talked to. The Key Bank, Zions Bank has been hitting us up looking for more loans and people.
14:33But I'm telling you, the number of companies these guys are all looking to fund, they can't find enough of it right now. And they're all telling me the same thing. Our management is telling us, hey, go find more loans. We will loan right now. They're trying to be super aggressive on rates and everything. Yeah. Knock on wood. Here's the last thing I'll read. I got this from Grok as we were talking here. So Lee highlights how these technologies will dramatically reduce quote-unquote employee intensity in financial services, allowing firms like Goldman to operate with fewer human resources per dollar revenue.
15:02This efficiency gain expected to drive substantial margin expansion without necessarily requiring top-line growth as AI automates back-office tasks, risk management, and operations, while blockchain streamlines settlements, tokenizes assets, and enhances payment systems. As a result, banks could shift from being valued as traditional lenders with lower multiples to high-growth software-driven platforms, leading to a 2x to 3x re-rating of valuations and trading more like hyper-efficient tech companies. We'll see. I can see that happening. I hope so. Yeah. All right, guys. That is it for today. Please don't forget to rate, review, subscribe.
From the publisher
Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathy’s views, Klarna’s AI experiment, why speed and execution now beat perfection, and how build versus buy decisions are changing. The conversation covers AI-driven productivity, the future of agencies, founder-led growth, and why adapting early is critical for entrepreneurs, marketers, and operators heading into 2026 and beyond.
Key Takeaways:
High agency beats intelligence in an AI-driven world
Speed and execution matter more than perfection
AI is reshaping agencies, startups, and big companies
Chapters:
(00:00) Agency vs intelligence explained
(00:30) Why high agency wins with AI
(01:12) Klarna, Karpathy, and AI impact
(03:00) End of large organizations?
(04:10) Build vs buy debate
(05:46) Speed, execution, and founders
(07:58) AI tools and productivity gains
(10:30) AI, GDP growth, and markets
(13:05) Why 2026 looks bullish
