In short
Former U.S. Surgeon General Vivek Murthy discusses how phones, screens, social media, and AI may worsen loneliness and isolation, and how that harms physical and mental health. He also addresses “looksmaxing”/body image trends among young men, media fragmentation, workplace and school isolation (COVID-era effects), and health misinformation.
Guest backgrounds
Vivek Murthy is a former U.S. Surgeon General who co-chaired the WHO Commission on Social Connection. He has written reports and a book on loneliness and social connection, and launched a podcast and Substack called Staying Human focused on modern loneliness and isolation.
Key claims
Loneliness is widespread (about half of young people and a third of adults report struggling). Social media is “anti-social media” by replacing in-person ties with online engagement and encouraging comparison and anxiety. Algorithms maximize engagement and often amplify outrage, fear, and anger, weakening real dialogue. Safety data for youth is insufficient to call social media “safe,” and later evidence (including “extinction studies”) supports harms. AI companions can provide emotional support but may mislead users and have safety risks (including reports of self-harm encouragement).
Notable examples
Young people describe feeling “invisible” despite likes/comments and struggle to quit platforms. Murthy cites AI companion usage by teens (about 33% for social/emotional support) and warns about high-profile cases of harmful guidance. He contrasts “filter bubbles” with “shadow of dialogue” (insults instead of listening). He describes campus cafeterias becoming “terrifying” for students who fear initiating conversations, and argues workplaces haven’t adequately rebuilt social connection under hybrid/remote work.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOUnderstanding Loneliness and Social Media
3:08 to 7:10
Explore the connections between technology, social media, and loneliness.
“Berthi, thank you so much for being here.”
The Impact of Social Media on Connections
7:10 to 13:14
Discuss how social media's engagement model affects real human connections.
“if you could knock out either Instagram or Grubhub, you really see social media as, you'd let Grubhub live?”
Debating the Evidence on Social Media Harms
13:14 to 14:02
Examine the scientific debate around the safety and harms of social media.
“that there are super strong research that shows that social media is sort of a direct line to these harms?”
Social Media Safety and Harms
14:02 to 16:47
Learn about the lack of data supporting social media's safety for children and the associated harms.
“about the connection between social media and harms?”
AI Companions and Emotional Support
16:47 to 19:40
Explore the rising trend of young people using AI for emotional support and its implications.
“We shouldn't have to do that if the platforms are built to be safe, but they haven't been built to be safe.”
The Essence of Being Human
19:40 to 23:17
Discuss the fundamental aspects of humanity that AI cannot replicate and their importance.
“But let me point to something that isn't actually talked about nearly as much.”
Dimensions of Health and Well-Being
23:17 to 25:48
Understand the four dimensions of health—physical, mental, social, and spiritual—and their roles.
“So I say all of this to say that this conversation about what it means to being human is essential.”
Cultural Trends in Health and Alcohol
25:48 to 28:04
Examine societal trends regarding health optimization and the risks associated with alcohol consumption.
“There's also a growing perception that some of the physical health stuff is backfiring.”
The Link Between Alcohol and Cancer Risk
28:04 to 29:54
Learn about the causal relationship between alcohol consumption and various cancers, as shared by Vivek Murthy.
“We all don't need to have 7 % body fat to look like these models, but we can be healthier.”
Social Connections and Risk Perception
29:54 to 34:29
Explore the trade-offs between social drinking and health risks, focusing on loneliness and social behaviors.
“Like maybe you have accepted an increase.”
Show all 21 chapters
Concerns Around Social Media and Body Image
34:51 to 38:41
Analyze the impact of social media on male body image and the rise of self-optimization culture.
“with Google, I talked to Google's VP of Marketing, Josh Spanier, about whether AI is a threat or a boon to creativity.”
Loneliness During the COVID-19 Pandemic
38:41 to 42:05
Reflect on the impact of isolation during the pandemic and its implications for public health.
“and fifties, I think if you're, if you're an adolescent, like a growing up today, and this like what you're seeing primarily online, this may seem like the norm.”
The Challenge of Hybrid Work and Social Connection
42:05 to 42:57
Explore the difficulties in maintaining social connections in hybrid work settings.
“So I recognize the benefits of hybrid work from home scenarios.”
Addressing Health Misinformation During COVID
42:57 to 45:08
Discuss the efforts made to combat misinformation on social media during the pandemic.
“the biggest podcast in the country by far.”
The Role of Social Media Algorithms
45:08 to 48:52
Understand the impact of social media algorithms on the spread of misinformation.
“Like, do you think you guys screwed this up in retrospect?”
Government's Role in Combating Loneliness
48:52 to 52:22
Learn about potential government actions to address societal loneliness and mental health issues.
“I'm glad you asked, because I do think there's something government can do.”
Understanding Mental Health and Medication
52:22 to 55:04
Explore the complexity of mental health treatment and the role of medications like SSRIs.
“I wanted to ask one thing specifically before we wrap up here, which is RFK Jr.”
Exploring the Impact of Social Media on Isolation
56:00 to 57:32
Discussion on Vivek Murthy's warning about social media's effects on society.
“What did you think about the Vick's kind of warning here about the ways in which social media is leading to isolation and kind of a lack of understanding and how that's impacting our society in a negative way?”
Personal Reflections on Phone Usage and Social Connections
57:32 to 59:00
Hosts share their personal experiences regarding phone usage and its impact on social interactions.
“I also have a feeling that maybe some people, in fact, many, many people did not ever really care that much about homework and won't miss doing it with their friends or otherwise.”
The Relationship Between Media and Society
59:00 to 1:00:28
Exploration of how media changes influence societal shifts and political landscapes.
“And I guess, I kind of honestly go back and forth day to day a bit on this, but I think if you look at politics, I mean, there's a quite complicated writer Richard Hanania has a new book out about populism.”
Vivek Murthy's Shift from Physical to Mental Health
1:00:28 to 1:00:42
Discussion on Vivek Murthy's focus on mental health issues post-office.
“Yeah, obviously a very thoughtful, interesting guy.”
Transcript
Automatic transcript. May contain errors.0:00Were you paying attention to this looksmaxer thing that was happening on the internet? I did see that. I'm slightly horrified, to be honest with you.
0:12After stepping down as U.S. Surgeon General early last year, Vivek Murthy had a lot of time on his hands. He really could have done anything. Recent former Surgeons General have started health clinics for low-income Americans. They've worked on decreasing health inequities, and they've also concentrated on very specific health problems plaguing America, things like kidney disease. Vivek could have, you know, of course, dedicated himself to the major causes of death in the U.S. in more specific and, you know, measured ways, things like cancer, of course, or heart disease. But instead, the former top health official in the United States chose to focus on this, the thing that all of us have in our pockets, our phones.
0:53and more specifically, how phones and screens are actually causing us to be more lonely and, in many measurable ways, less healthy. So this week, Ben and I talked to Vivek Murthy about just that, how phones and screens and changes in the media and technology were making us less healthy. We discussed Vivek's new podcast and substack, Staying Human, which is about modern loneliness and isolation and how to push back against that. We talked to him about media fragmentation and how he experienced that, how that changed how he thought about his job as the top health communicator in the U.S. And of course, we had to ask him about the subject of a lot of media coverage over the last year, which is the looks maxing trend and how changes in the media that reach young men were actually physically changing their health and whether he's concerned about that.
1:45We thought it was a really interesting conversation. We can't wait for you to hear it. We have to take a short break, but we'll be right back with more with Vivek Murthy right after this.
2:19Max:means we get to chart a new path forward. It's dynamic, it's fast-paced, and honestly, there's never been a more exciting time to be in marketing. That is why we've started a new podcast, Frontier CMO. It's from Think with Google, and I promise it's not just a bunch of corporate waffle. I'm sitting down with people who really know what's going on, CMOs, creators, technologists, the lot. And we're having a proper, unfiltered chat about what's working and, quite frankly, what isn't. These are your notes from the Frontier. So do me a favor, search for Frontier CMO wherever you get your podcasts or watch us and subscribe on YouTube.
3:08Dr. Berthi, thank you so much for being here. So make the case for us. Are we more lonely and isolated in the past? And is social media and technology to blame for this? Well, I can tell you that right now we're pretty lonely and isolated. I think there's some question about what the data looked like 20 years ago, and we don't really have that data because this isn't something we paid attention to as closely decades ago as we are now. But what we are finding right now is that a marked number of people are saying that they're struggling with loneliness. I'm talking about half of young people, a third of adults.
3:43And when you look at this as a global phenomenon, these kind of numbers are what we're seeing in other countries as well. It's one of the reasons why last year, when we put out a report from the commission that I co-chair, the WHO Commission on Social Connection, we noted that this has become a global phenomenon where people are feeling lonely and isolated. And it's not just a bad feeling, but it has real and measurable consequences for our physical health in terms of heart disease, dementia, premature death, as well as for our mental health in terms of increased rates of depression and anxiety.
4:15Max:You know, one of the reasons we were so eager to talk to you is because this is a show about media. And I think your thesis is that media, in some sense, media, social media are literally making people sick in this case. I mean, what is, can you explain that? To what degree do you blame the media environment for this increase in loneliness? Well, I do think it's an important part of it. I don't think it's all of it. And I think when you look at a problem that's as complex Texas Loneliness, and I've spent a number of years studying this. In 2023, we published a report when I was Surgeon General on this subject.
4:43I've written a book on this subject. I've been thinking about this for a long time. And when you do, you start to realize that there are a number of things that have been piling up over the years. So for decades now, we've been participating less in the organizations that used to bring us together, like recreational leagues, service organizations, faith organizations. And we've also seen that over time, people have moved around a lot more, right? Which is great. It has a lot of benefits in terms of job opportunities, educational opportunities, but there's a consequence, which means that we also leave people behind, communities that we build.
5:12And that can be hard. We don't always mitigate or adjust for that. But I do think technology has played an important role here as well. And not just in, not just social media, but if we think about it, the conveniences of technology have often made it such that we don't have to go see people anymore, right? If I can order everything that I need and get it even same day delivered to my house? Do I really need to go to my neighbors and ask them if they've got a cup of sugar or some milk that I could use? Do I need to interact with anybody in the grocery store if everything can just arrive at my doorstep?
5:43I do think, though, that social media has been an important factor here. And the name itself, I think, is contrary to the actual effect. Social media for many people has become anti-social media. It began perhaps with the intent to build community, but instead ended up replacing in-person connections with online connections, leading people to focus less on the quality of their relationships and more the quantity of their connections. But I'll just tell you this, you know, having spoken to now thousands and thousands of people all over our country about this, especially young people who are, by the way, are acutely aware of how social media is harming them, even though they're not always feeling equipped to make changes in their life.
6:23Often they'll say like, you know, their problem is that they walk around feeling invisible, like no one really knows them, even though they've got lots of engagements on social media. People say there isn't somebody that they could call at 3 a.m. if they had a crisis, even though people are leaving comments and liking their posts all the time on social media. So what matters at the end of the day are the high quality relationships we have in our life, the people who know us, the people we know, the people who will show up for us in a crisis, to people with whom we can be ourselves fully. And we need to find ways to cultivate those relationships because if we don't, we get what we have today, which is a world in which many people are struggling with loneliness and isolation.
7:05Max:And it sounds like, I mean, obviously, any crisis has a million causes, but that if you're kind of ranking them, if you could knock out either Instagram or Grubhub, you really see social media as, you'd let Grubhub live? I love that. That's a good question. Well, I do think, I mean, and my tilt here is towards social media because of what people tell me directly about it. This is what's very interesting to me, unlike what we saw with, let's say, the phone's arrival or with TV's arrival on the scene. Every time there's a new technology that comes on the scene, people worry about the impact that's going to have, right?
7:43And there were people who worried that having the phone would mean that no one's going to go out and talk to anyone. We're going to become isolated. TV would mean everyone's glued to their TV and they're never going to see anyone again. And by the way, I do think there are some interesting impacts of TV which have actually borne out. But social media actually is different as a phenomenon because with TV, with the phone, you didn't have the users of those products literally raising their hands and saying, I'm being harmed by this and I don't know what to do. I feel like I can't control the time that I spend on it.
8:13I feel like I'm addicted to these platforms. But that is quite literally what young people are saying. And an hour before we're having this conversation, I literally got off a Zoom call, a roundtable that I was doing with recent high school graduates. We said the exact same thing to me. They said, you know, we feel like it's very hard to get off social media, but we feel like it's shredded our attention. We feel like the quality of connections we have are not positive. In fact, we feel worse about our relationships afterwards and are constantly comparing ourselves to others. And this is what I hear from young people everywhere.
8:45So I do think this has become a critical contributor to loneliness and isolation. Do I think it's all bad? No. I think there's some benefits that people can get from social media. But here's the question. Are the benefits worth the risks? And I'm a doctor. I've prescribed many medications over the time. I've taken care of patients for years, like in the hospital system. And I can tell you this. If there's a medicine that has benefits, but it also has significant harms, we know what to do with that. We pull it from the market because we know that even if there's some benefits, those don't justify significant harms.
9:20And I think what we're seeing here at social media and what I worry we're starting to see with certain AI platforms as well is, you know, focus on benefits, which is good. a lack of recognition about harms, which is bad, and a failure from policymakers, particularly federal policymakers, to take any meaningful action to mitigate the harm so that we can get the benefits. That's a mistake we made with social, and we can't make that again with AI. We had Eli Pariser on the show recently, who is the guy who coined the term filter bubbles. You're talking a lot, I feel like, about the isolation that social media or technology can lead to, as in I don't have to go to my local hardware store and talk to the hardware guy.
10:01I can just order something on Amazon. And you're talking about the shallowness of, you know, someone engaging, liking a post, you know, of yours on Instagram, but not really engaging with you in a real conversation. How are you thinking about kind of the algorithmic filter bubbles that get created by kind of social media? Do you think like basically not interacting with other people who don't agree with us? How do you think of the algorithms essentially and the roles that they are kind of playing in this? Well, the algorithms are designed to maximize engagement because that's what the revenue model is based on.
10:34The more you engage, the more I engage, the more ad revenue comes in, the more shareholders and the stock market is happy. That is the model. The model doesn't really care so much in that sense, whether that engagement is leading to harm or benefit for you. It just cares about maximizing engagement. And the problem that we're seeing right now is that young people in particular, when it comes to exercising their social muscle, and I say social muscle intentionally because our ability to interact with others is like a muscle. It gets stronger if we use it. It gets weaker if we don't. And particularly when we resolve over thousands of years to interact with people in person, right?
11:15So we need some healthy amount of that in our day-to-day lives. But when more and more of that is substituted by online connection, where we can hide behind our screens, where we can wear masks, pretend to be people that we're not, we don't build that muscle in the way that we want. And these filter bubbles that you speak of, what the algorithm is doing in terms of driving us to certain content, that content often sparks outrage, anxiety, fear, anger. Because from an evolutionary perspective, we tend to pay attention to things that scare us, right? Because back in the day when we were hunters and gatherers, our survival depended on that.
11:53The problem is when we essentially hack that evolutionary feature of human beings to try to stimulate anxiety all the time, where the algorithm feeds content that stimulates anxiety, fear, anger, and rage, that may be good again for engagement. It will keep people coming back, but it shreds human connection. It diminishes our ability to have real dialogue and understand each other. And so we get what we have now, which is not really dialogue, but a shadow of dialogue. People hurling, you know, comments and insults at each other, not really understanding each other. Because to understand people, you have to be able to listen and they have to be willing to share honestly.
12:31And what happens online doesn't really promote either of those.
12:35Max:When you sort of made this case, I think, you know, from the White House in 2023, the Harvard Public Health School put out a like a response that was kind of, and I think you've seen this in other places. I just happened to look at that one that basically said that you were running a little ahead of the research, that this is such a, it's such a good story. And everything you say feels so intuitively true to me. And I think probably feels true to everybody listening, but you know, things that feel true often aren't, and maybe this is a kind of a moral panic and this is this generation's freak out and there's always something.
13:05Max:But, and then I do think there are suggestions that the research is a little more equivocal than you would say, than this suggests. Do you feel like this is a totally settled question that there are super strong research that shows that social media is sort of a direct line to these harms? Well, so I'm aware of those, you know, some of those questions that were raised. And look, this is actually the way science should work and how dialogue should work, like in a strong, free, healthy society. Where idiot journalists ask vague questions of experts? Is that the idea? No, no, no. No, in fact, where people ask questions about the rigor, of the work that you're doing, of the conclusions you're coming to, where they ask, so tell me, where is that conclusion coming from?
13:45Help me understand it. And that should come paired with a willingness to change your mind, right, if the data tells you. That's this tradition in which I was raised in, in medicine and in science. And here's what's interesting, is if you ask the question, could there be more data that would increase our certainty even more about the connection between social media and harms? Sure, absolutely. In 2023, when I put out that report, there could have been more data. But if you ask a different question, two separate questions, I would say. One is, is there enough data for us to say that social media is safe for our kids?
14:22The same kind of safety requirements we have when it comes to other products kids use. The answer was unequivocally no. And nobody contested that, by the way. That is actually the operative question. That is not the question that social media companies want you to ask. They want to keep as high a bar as possible so that there's always more data to be gathered before any conclusion can be made about their impact. But if you ask about safety, nobody contested the fact in the scientific community that there was not enough data to say that social media is safe. Then you get to the question about harms.
14:55And what I was seeing in the data, and many other researchers as well, with the data we had available to us, was that the preponderance of data was, in fact, indicating that there were harms associated with social media use. And from a causal perspective, there weren't other plausible explanations that seemed to explain the entirety of that harm, right? So this is what happens actually in real life. Like when you don't have the luxury of sitting in an ivory tower and asking for every possible piece of data and waiting 20, 30, 40 years for that data to look back, You have to do what Surgeon General Luther Terry did in 1964 when he issued his Surgeon General's report on tobacco and announced that there was a link between cigarette smoking and lung cancer, which he looked at the preponderance of the data.
15:47And even though there were people who were saying, wait, shouldn't we make 10 more years, gather more data, et cetera, he said, as a doctor, I can tell you that this data tells me that the most likely cause or connection here is between smoking and lung cancer. And that's what we did in this report. Now, it's been three years since I put out that report on social media and youth mental health. The data that has come out since then has only further confirmed the strength between social media use and those harms. And now we've seen those not only in the analysis of existing data, but we've seen them in what we call extinction studies, where people are actually, when they go off social media, and compared to control groups, people assess what impact this has had on their well-being overall.
16:31And we see that there's often a positive impact in these studies when people discontinue social media use. So my point here isn't that we should have to be forced to make these kind of choices between black and white choices and using or not using a platform. We shouldn't have to do that if the platforms are built to be safe, but they haven't been built to be safe. And frankly, policymakers haven't required that either. So it's not a surprise that we're in the place that we are now. The real question is, are we going to learn from the past and do things differently when it comes to AI? Are we going to think about safety?
17:08Because look, I think I, like many other people, see the great benefits of AI. I use AI in my day-to-day life. I work with AI companies. I do all kinds of engagements with AI so I can understand the benefits. But I also see the harms. And I talk to young people all the time who share their own experience of harms. And the question is, where are policymakers in this? And my worry is that they are absent once again, as they have been in the whole effort to make social media safer. What are some of the problems that you're hearing from people who you're talking to about AI and its contributions to the isolation and loneliness that we're talking about here?
17:45Let me start with what people may have seen a little bit of, like in the news, which is with regard to AI companions and young people. We have now interesting data from Common Sense Media that the vast majority of young people have actually used AI companions already, or AI chatbots, I should say. And the question is, why are they using them? And this is a part to me that gets really interesting and to some extent, I would say concerning. because young people aren't just looking at this stuff and saying, oh, this is interesting, and then moving on. Many of them are actually using AI chatbots for emotional support.
18:24So about 33 % of teens say that they've used an AI companion for social interactions, and that includes romantic interactions and emotional support when they have a crisis. And in many cases, they've used AI because they say it is easier to deal with an AI companion because you can just, when it's there all the time, it's available. You don't have to coordinate schedules. Second, it doesn't push back on you, right? You don't have to feel uncomfortable necessarily because you're not going to get pushed back from your friend. Even though we know that sometimes all of us, and I'm sure the three of us in particular, but all of us have had experiences where maybe we were about to go down a path and making a decision and a friend pulled us back and said, hey, Ben, Vivek, are you really sure that this is like what you wanna do?
19:14This doesn't sound like you. I'm not sure this is gonna make you happy. And sometimes we need that. But you don't get that kind of pushback from AI companions. And we've already seen a few high profile stories where young people have gone seeking emotional support, mental health support, and have actually been led down the wrong path. Sometimes a path of encouraging self-harm. In some cases, they've actually followed through with that and taken their own lives or attempted to. So there are some serious safety considerations that we have to be mindful of. But let me point to something that isn't actually talked about nearly as much.
19:46Max:Can I jump in on the companion thing for a minute? Because I think the most deranged thing anybody said to me lately is that somebody was saying to me recently that they think that in the way for my parents' generation, the way you could really shock your parents was to come out as gay. And for our generation, it was – or maybe like kids, millennials, it was sort of some kind of gender fluidity thing. But that for us, our kind of very open-minded generation is harder for our kids to shock us. But the way they're going to do it is, well, my partner, she's AI. No, like she's sitting right here. Talk to her.
20:23Thanks, Ben, for making it even darker. I appreciate that. That's my role here. Well, look, I actually think some of these scenarios that we thought were dystopian and unrealistic, like even five years ago, I think we're starting to see actually being more within the realm of reality. just a few days ago. I had a conversation with a friend in the tech industry who spent years working at a large tech company, which I won't name, but said that a number of the individuals at that company are actually in romantic relationships with an AI companion. And when asked about why, they said, well, it's just easier.
21:02They just find it's less stressful. And why be with the real human? I mean, it seems like there's an obvious downside. There are many obvious downsides, I would say. I mean, look, there are certain, and this gets to the question, and this is a question I think that AI is putting at the center of our lives right now, but which we need to discuss more fully. It's a question, frankly, we've been needing to engage for several decades now. But it's this fundamental question of what makes us human? what do we need to protect and hold on to that makes us human and allows us to get the fulfillment that human beings have enjoyed over millennia?
21:41And here are the things that fundamentally make us human. It's our ability to build real relationships with each other. It's our physical presence. It's our ability to bring lived experience to a conversation so that we're not just saying the right words, but when you go to a friend because you're just really struggling because your parent is ill, that they know what that's like because they've struggled with a loved one who's ill too, and they're not just parroting words that they've learned from an LLM. It's our ability to be empathic, to serve and help and show up for others in a moment of crisis the way good friends of mine showed up six months ago when my family was dealing with a terrible diagnosis of breast cancer for my wife, it's that kind of presence, that kind of showing up, that kind of loving and serving, that is what makes us human.
22:36That is the kind of stuff an AI companion, an AI platform in general, can never replicate. And I saw this in medicine a lot as well, that there are times, I was taught early on in medical school, that there are going to be times where you can't diagnose somebody, you don't know what they have, or even if you do, you don't have anything to treat them. And does that mean that your role ends there as a doctor? It doesn't. And I realized that being able to sit by somebody at the bedside and hold their hand and assure them that you knew what that uncertainty felt like, but no matter what came, that you were going to be with them to see them through this health crisis, that that meant something to patients that words on a screen alone don't.
23:20So I say all of this to say that this conversation about what it means to being human is essential. It's one of the reasons why recently I launched a podcast and a subset called Staying Human because I think that this has become perhaps one of the most essential questions of our time that must drive not just how we think about being human, but how we design our lives, our workplaces, our schools, and ultimately our policies. So Vivek, one thing about your podcast and your Substack that I thought was really interesting is you used to be the top public health official in the country. And reading your Substack and listening to your podcast, it's really all about mental health.
23:59I don't think there are many instances of talking about people needing to eat healthier or jog more or drink less or anything like that. But is that intentional, the idea of setting aside some of those types of real kind of physical health remedies? Is it intentional that you decided not to write and talk about those things? That's such a good question. When I was in office, I focused on all of it in a sense. Some of my most high-profile things were around the nontraditional work that we did around mental health, social connection. But we worked on issues from nutrition to tobacco use to opioid addiction, you name it.
Read the full transcript
24:38In this time since I've left office, I've continued to be really passionate about wanting to improve well-being. And I feel a deep sense of urgency around this. But here's what I have come to realize. And I realized this in office. And in office, I was trying to broaden the lens through which we look at health so that we see it as having four dimensions. Our physical health, which we're familiar with. Our mental health, which we started to talk more about in the last couple of decades. Our social health, which has to do with healthy relationships. And our spiritual health, which has to do with where we find meaning and purpose.
25:11Spiritual health isn't just about, am I religious or not? Do I belong to a faith organization or not? It's about what sustains our spirit, which is our source of meaning and purpose. These four dimensions of our health matter if we want to support overall well-being. And the reason that I've focused more in my podcast, Substack, Public Remarks, on the mental health, social health, and spiritual health dimensions of well-being is because that's where the big gaps are right now. Physical health is incredibly important, and I'm always happy to talk about it. But there are more people talking about physical health, not enough people talking about these other dimensions of health.
25:46And I think we need to pay attention to all four.
25:48Max:There's also a growing perception that some of the physical health stuff is backfiring. Like you see these videos of guys waking up at 4 a.m., having a protein shake, working out alone in kind of a minimalist condo for three hours and lecturing about how you should never drink. And in particular, I guess about alcohol, there's a sense of like maybe we over-talked a little too far on the risks of alcohol because alcohol is fundamentally this social drug. And that, you know, would you rather somebody didn't go out and didn't drink or would you rather they went out drunk, meth people, got married?
26:16Max:I mean, I don't know if that's exactly a tradeoff, but you're somebody who's campaigned against alcohol specifically. And I'm curious if you're thinking on that has changed at all. Well, here's what I'd say. I do think we have a problem. This question brought to you by the American Spirit Council, obviously. So let me take two separate things you mentioned, which I think both are important, Ben. And one is this, what I think of as a culture of hyper-optimization, and it's usually self-optimization, where you see those videos of people working out with 7 % body fat, yet somehow eating everything they want, and like living these perfect lifestyles with like eight-pack abs.
26:54But no other people. And, well, here's the thing. Like, we used to think about social media as being something that generated eating disorders and body dysmorphia among girls. Well, increasingly we're seeing that among boys too because they are seeing these exact same videos, right? And when I would do roundtables, I started to hear about this years ago from students, from young men and boys who would say, you know, I feel like I'm a failure. Why do you feel like you're a failure? Well, because I don't have a six pack. I don't have 7 % body fat. I'm not lean. No one's ever gonna want me. I feel like I just can't get there.
27:31And I'm like, that's not real life. Even most of these people online don't look like that, but they don't look like that. So I think we have this culture of self-optimization that has gone, I think, to an extreme where everyone is trying to get the exact right supplement in a regimen. They're trying to get the exact right workout routine. You have influencers who have built massive businesses based on this. Some of them might be with great intention, but I think the overall effect, the pendulum has swung way to the extreme. I think what's really important in life and what I and many other people in public health speak to is an overall sense of balance in our life.
28:04We all don't need to have 7 % body fat to look like these models, but we can be healthier. That doesn't mean that we should say that obesity is just the way it is. We should be taking steps to ensure that people have healthy body weights and that they feel good about their bodies. Finally, to the point about alcohol that you raised. So when I was in office, one of the last reports I put out was specifically about alcohol and cancer risk. This was really important because the data has been not just building, I would say piling up for years, showing that there is a causal link, not just an association, a causal link between alcohol and at least seven types of cancer, including breast cancer.
28:48And when I used to take care of patients over the years who had cancer, one of the first questions that they would ask or their families would ask is, was there something I could have done to reduce my risk? And when I came, when I realized that this data, we had this data on alcohol and cancer risk, and I was putting together this report, I'll just tell you this, since we're just being like open and honest here, there were so many people in DC on both sides of the aisle who did not want me to put out this report. I remember one conversation and they're like, do you really need to do this? And here was my response.
29:25I said, look, what I'm saying in this report is not that no one should ever drink. It's not that if you have one sip of alcohol that you're definitely getting cancer. That's not what we're saying here. But what I am saying here is that at the levels that the United States has told its people that it's, quote unquote, safe to drink, two drinks a day for men, one drink a day for women, that we see a significant increase in cancer risk, and people don't know about that.
29:53Max:But now sort of thinking about it, as you think about loneliness, I mean, do you think that was a trade? Like maybe you have accepted an increase. It sounds like there's just a straight-ahead trade-off between cancer risk and loneliness risk. And as a scientist, you're just sort of instinctively going to just talk about the first one. No, I absolutely don't buy that. I mean, and here's why. Because do people, you know, get together and socialize with alcohol? Absolutely. For some people, is it a social lubricant? Absolutely, yes. but this notion that somehow if people choose not to drink, suddenly their social life is going to crash or their likelihood of building a friendship or maintaining a friendship is going to wither away, that is absolutely not the case.
30:36And that's a choice that we have to make. Look, I have had many patients who have told me when I've talked to them and counseled them around quitting smoking, they've said, well, this is something I do socially with my friends, right? I've taken care people who use other forms of drugs as well over the years. And they say, this is a man who socially with friends. So we say, well, there's a trade-off here. It's probably okay to smoke because otherwise people may get lonely. We don't say that. Well, hold on, but wait a second. You're talking about a loneliness crisis.
31:03Max:Why don't we say that? It seems like you're willing to accept trade-offs on everything except for the thing that you're spending all your time worrying about. No, no, no. But I agree. Having a cigarette with a friend is actually a way to, you know, college. No, let's talk about everything is trade-offs, right? And I have not said that, And again, I'll reiterate what I said at the very beginning. I'm not saying no one should ever drink. I'm not saying that the same decision is right for every single person. You probably are saying no one should ever smoke, right? I'm not really arguing with that.
31:31Well, with smoking, I am saying no one should ever smoke because I think that the risks aren't acceptable, but everyone has to make that decision for themselves, right? And in the same way, when it comes to alcohol, people have to make that decision for themselves. And people may come out in different places depending on what their risk is, what they're willing to tolerate. that I accept and that's as it should be. But that was my point with our alcohol report is that if we want people to be able to make fully informed decisions, they should have the information. And any circumstance where we know about risk and choose not to share that with people, in my mind, that's just wrong because you're denying people the opportunity to make a fully informed decision.
32:10So that's what I think is true. Now, I'll ask you to say this. I think we should be giving people, I think, especially young people, I think a foundation for building a social connection that is healthy. I think if they're reliant on cigarettes, if they're reliant on social media, if they're reliant on something else, you know, to, in order to be able to have a conversation with somebody, I think we have to ask ourselves a deeper question, which is, is something going wrong here? And like, I talk to young people, you know, all the time now who say that having in-person in conversations with people is stressful because they're not used to that.
32:47Most of the conversations are online. I'll tell you both that I was at a university recently and I asked them about the cafeteria, by the way. I said, what's it like? You know, hanging out on campus, what's the cafeteria like? And guys, you know what the word is that they use to describe the cafeteria? It was terrifying. And I said, why is the cafeteria terrifying? They said, well, like you walk in there and there are people you don't know and you may have to sit down next to them and start a conversation. That's like really weird. That's awkward. And so what they were doing is they were finding somebody they knew and linking arms with them and walking into the cafeteria together.
33:23I'll be honest, the way they described it, it sounded like walking into war. Like it was like a battle that they were walking into. And when I did my college campus tour on loneliness and social connection, what I found actually was that the cafeterias were some of the quietest places on campus. And which was like surprising. I don't know what it was like when you guys were in school, but like the cafeteria was the loudest place. like on campus because everyone was just like catching up. And so I was really concerned about that. And so I think there's, I find myself wondering like, because I have kids, you know, who are young, they're eight and nine right now, and they're not immune, you know, to all the forces that are shaping, you know, young people's lives today.
34:03And I find myself thinking like, how can we make sure that our kids have the skills and comfort to reach out to somebody who might be a new student on campus that they don't know and start a conversation, to negotiate maybe a disagreement with a friend, even though that might be hard and might be awkward, or to reach out to somebody who looks like they need help, even if they don't know them, and just say, hey, can I be of assistance? Can I support you in some way? I'm figuring this out like most parents are, but I do think this is one of the more important questions that we have to try to figure out.
34:37Well, we have to take another short break, but we've got a lot more that we want to get to you with Vivek Murthy right after this.
34:50Max:This week on our branded segment from Think with Google, I talked to Google's VP of Marketing, Josh Spanier, about whether AI is a threat or a boon to creativity. Let's talk about creativity. There's a sense, I think, in parts of the industry that AI is the death of original thinking. But that narrative feels like it's shifting. The first two or three years of this AI transformation we've all been going through has really been defined by fear. What is AI going to do to me? And what I'm seeing coming out of Cannes and all around the world is a new mindset. From fear of what is AI going to do to me to more asking what can I do with AI?
35:27Max:And that positivity is bleeding into the work. And creatives inside of agencies and inside of brands are really leading the charge. You know, it's interesting, if you go back to the early days of cinema, when they first invented the film camera, directors just put it at the end of the soundstage and filmed it like it was a stage play. It took years for the crane shot, for the dolly shot, for the zoom in to become part of the lexicon of cinema. And what I'm seeing is creatives are actually inventing new ways of thinking, new ways of doing with AI. And that's really happening right now. What should marketers do?
36:02Max:I think marketers need to think about AI and move beyond just automation. Yes, you can make your processes and current ways of working 20 % cheaper and more efficient. But if you're just focused on the process automation games, you're missing the bigger picture. Second, I think you really need to think about inspiring creativity at a whole new level. Back in the day, I worked with a creative team who, for reasons, wanted to do a campaign where they painted the Golden Gate Bridge blue. Now that idea died immediately. We knew we could never get the permissions for it, but we also knew it was so prohibitively expensive it wasn't going to happen.
36:39Max:With AI, you can now paint the Golden Gate Bridge blue if you want to. The ability to think beyond the constraints that we were operating on is really inspiring and creative teams are really leaning into that. Third, creativity has sat with creatives. That makes sense. But there is creativity in every part of the marketing organization. design teams, events teams, analytics teams, and inspiring those teams to see AI as a creative tool to actually enable them to bring creativity to every part of their job has been a really big unlock for us and really, really exciting. Where should people go to find out more?
37:15Max:We just met with 20 creative leaders from all around the world. We published it in a Frontier CMO creativity report available at thinkwithgoogle.com. Head on over to thinkwithgoogle.com and look for Frontier CMO Creativity Edition.
37:39The Big, a few minutes ago, you mentioned these rising concerns about eating disorders and whatnot among men. And I personally think, you know, being a man on social media and seeing a lot of these things that technology and social media has a role in that. Were you paying attention to this kind of like looks max or thing that was happening on the internet that's been happening over the last few months. And what have you thought about that? I did see that. I'm slightly horrified by it to be honest with you. I was also struck by how many people were talking about that like in my work circles, friend circles.
38:15It really didn't make its way around. But I think part of what I saw in my own experience is that I think it hit a nerve with a lot of people that I knew because it felt like the culmination of this self-optimization culture that had been building. And I think maybe 10, 15 years ago, we would have looked at this and said, oh, that's absurd. Like we won't go that far, but it feels like we've gone that far in a sense. And while it may seem perhaps different to people like in our, you know, who are in their thirties and forties and fifties, I think if you're, if you're an adolescent, like a growing up today, and this like what you're seeing primarily online, this may seem like the norm.
38:51The idea of doing everything to look as good as you can, including having surgery, taking supplements, doing things which may have other side effects, but it's all worth it if it's maximizing your looks.
39:03Max:Gosh, it's amazing that we've gone this far without talking about COVID because I think, you know, I've been both a huge part of your own career and then also when you think about isolation. Because you were, you know, in the trenches of that just sort of crazy period of response and of trying to figure it out at the end of 2019, the beginning of 2020, and of figuring out the public response. Were in those conversations, were these questions about loneliness and isolation part of that conversation? And I wonder if, as you look back at that period, if you think that the administration kind of underestimated the harm of isolation in the face of more conventional, you know, public health questions and just epidemic questions.
39:41So one of the things that President Biden stated after he got elected in the transition period is that there were a few key goals that he had around the vaccination campaign, around a few other variables. But one of them in particular was reopening schools, right? Because at that time when he took office, or shortly before he took office, many of our schools were still closed, right? Or partially closed. and that had a real impact for kids. So isolation concern across the board, but think about it like when you're in school during a sensitive period of development and you're isolated then, the impacts can be even more pronounced.
40:24And we actually now hear this from young people in survey after survey. So the question was, how do we reopen schools quickly and safely, right? And some of the money that was actually procured from Congress to get to schools to enable them to open more safely was intended at that. But there's another area that I think doesn't get talked about as much with regard to isolation that I find even more challenging, which has to do with workplaces. So there was a whole debate around work from home. Is it good? Is it bad? Is hybrid better? What are the trade-offs? And I think what was clear in the early days was that, yeah, because we could work remotely, even if people couldn't be in the office, they could still do something.
41:03Okay, great. When COVID started to get better and people could come back, many people argued, well, we should still have a hybrid sort of work environment because if I'm hybrid, I can want to work more. I have to commute less. I can be more with my family. I can spend more time with friends. There are some potential social benefits here too. And in many places, it seemed like that productivity in those workplaces had not been negatively affected. But here's, I think, the thing that we really underestimated, which is the impact of hybrid and work-from-home scenarios on social connection in the workplace.
41:36And one of the things that I've written about, like in my book back from 2020, is that when people are lonely in the workplace, and the surveys usually ask them a question like, do you have a best friend or somebody you can really trust and confide in in the workplace? When they are lonely in the workplace, it negatively affects their engagement, their creativity, their productivity, and ultimately has impacts on retention. And this is based in part on work that Segal Bar-Said from Wharton University of Pennsylvania did years ago and others. And so I think the part that we have not mitigated for, even today, I think in the workplace, has to do with how do you replace or strengthen or intentionally build social connection for people who are in a hybrid or completely remote situation.
42:21So I recognize the benefits of hybrid work from home scenarios. us. But I don't think we've mitigated enough for the harms. And there are ways to do that, but we've got to do more of it. As the boss here at Semaphore, this is music to Ben's ears. He's loving to hear this. It's for your own good. Exactly. But to kind of continue to focus just on COVID here for a little bit, during the pandemic, I remember you'd sent a letter to the social media platforms asking for information or trying to pressure them a bit on misinformation on their platforms. There was a lot of conversation at the time around Joe Rogan and COVID misinformation that he was kind of putting out on his podcast, the biggest podcast in the country by far.
43:02What was the impact of that? And do you think that that worked, putting pressure on the platforms around misinformation or maybe not? Well, so there were two things that I did in office around misinformation. One was to issue a Surgeon General's advisory on health misinformation to talk about the impact of health misinformation and what each of us could do, not just social media companies, but what healthcare systems or universities or workplaces, what individuals, what we in government, what we could all do to help reduce the spread of misinformation. The second thing that I had done was put out what's called an RFI or a request for information.
43:35That is a public request that's issued that invites the general public, and that includes companies, individuals, healthcare systems, which were very important in this case, to all submit ideas, information, data that they may have that may help us more deeply understand the impact of health misinformation, where it's coming from, how to address it. Those are public voluntary calls, by the way. And my office, the Office of Surgeon General, we don't have regulatory or a legislative authority. So what we ask for, what we request, what we say in the public doesn't come with requirements per se. I do think that one of the things I had said in my health misinformation advisory was that all of us, including social media companies, have an important role to play here in trying to reduce the spread of misinformation.
44:24It doesn't mean in the case of a social media company that you need to censor people. But what it does mean is that your algorithm makes decisions, right, about what to amplify and what not to amplify. And if your algorithm is amplifying health misinformation, and that's having an impact on people's lives, then that's something that you need to think about and take some responsibility for. And so, again, this whole discussion sometimes can get conflated with a question of free speech. But when it comes to social media platforms, it's not about allowing people to say something or not. It's what the algorithm chooses to amplify because the algorithm ultimately determines what we see, what the majority of people see.
45:06And that's an act of choice that's made by the platform.
45:09Max:But you have, I mean, And this turned into like a huge political disaster and kind of ongoing rolling mess, which has, among other things, ended with the end of all attempts to tamp down bad health information on social platforms. Like, do you think you guys screwed this up in retrospect? Well, I mean, I can speak for what I mean. Obviously, in all good faith, but it just doesn't seem like this worked out particularly well. Like, people are getting vaccinated less than they used to be. It doesn't seem like the information quality is real high. Well, I agree that we still have a lot of problems with health misinformation, and I've been very worried about vaccination rates declining, which was, you know, I think has been, vaccines are one of the greatest public health success stories that we have, and many people are not benefiting from that now.
45:52To be clear, the vast majority of people still do believe in the science around vaccines still get vaccinated, but the numbers have been dropping. I mean, look, I can speak for what I did for my office did in terms of putting out an advisory to warn people.
46:08Max:I don't mean to sort of technically put you on defense about that advisory. I mean more broadly the administration that you were part of sort of efforts to. And I think you're right. Like it's often cast as this sort of very kind of binary censorship program. But it was certainly an attempt to pressure platforms to not spread advice about hydrochloroquine. But then also it was certainly interpreted as suppressing debates about how well masks worked and things like that. I can tell you what we did, what I did, and what our office did. And there was never a circumstance where, you know, we were endorsing, you know, people's speech being squashed.
46:46Like what we were asking for is for everyone, including social media companies, but not exclusively. But social media companies, health care systems, doctors, educators, all of us. we're asking for people to step up in a moment where health misinformation was spreading like wildfire and ask themselves what they could do to help. And that meant like for individuals, a lot of people, like without bad intentions, will share things on social media or through their WhatsApp thread because they think it's real and they want to make sure that their friends are okay and that they know this information, even though it might be completely incorrect and they don't know that.
47:23So we would like encourage people, for example, to think about what the sources and unless they were sure that it was true to not spread it because it could inadvertently be causing harm. With social media companies, what I recommended in my advisory was for them to, number one, to even look at their own policies. The social media companies, people forget this, they actually had policies around misinformation. Whether they choose to enforce that or not is a whole separate question. But my concern was that the algorithms themselves, that was something they could control. Like a social media company may not be able to control what people post, and that's fine.
47:59They may choose not to, and I understand the importance of free speech. But there were choices they were making around what their algorithm amplified. And that's a choice, again, that, and I'm not an office that made laws or, you know, or issued penalties or couldn't do anything like that. But I do think what I was calling for was for people to think about the moral obligation they had to try to protect their users and the public. My hope, and perhaps this might seem naive in 2026, but I don't think it is, I would like to think that there are companies out there that will do the right thing, not just because it's required by law, not just because they're going to face a huge financial penalty if they don't, but because it's the right thing to do.
48:45And that's what I was asking for companies, hospitals, schools, individuals to step up and do. So Vivek, what we've talked a lot about today is the kind of individual actions that you or I could take to become more informed consumers and posters, the actions that companies could take to create a healthier environment that doesn't foster this kind of loneliness. But what are the actual moves that the government could take or states or the federal government could take to kind of, in your view, to kind of push back against this loneliness and these mental health problems around isolation? I'm glad you asked, because I do think there's something government can do.
49:22With that said, I think the most important actions that we need to take are actually outside of government in what individuals and organizations choose to do. But since you asked about government, I think here's what government can do. We know that government can, in a way that no private institution can, can accelerate research in a field. And I think more research funding to understand even more deeply the causes and solutions to loneliness, as well as consequences, I think would be helpful. I mean, the second thing the government can do is a very powerful convening ability, the ability to bring together different sectors around a common problem.
49:58And it can set a goal, a national goal for us to address. In this case, it could be a goal around reducing loneliness levels across the population and particularly among youth. It could be taking certain measures of community and strengthening those over the next 10 years, making that part of the goal we set for the next 250 years of our country and then marching toward that decade by decade. In addition to sort of the convening, the shining light, et cetera, government has a really powerful role to play in stitching together the different facets of the government itself. Like we think about, okay, you and I have been, three of us have been talking about health and loneliness in part from a health context.
50:34There are major economic outcomes, educational outcomes from loneliness and isolation. So the question is like, could the forces that shape labor, education, defense, health, all work together in Veterans Affairs in a collaborative way to ensure that we are embedding measures to strengthen community and connection in all of our policies and programs. That is an integration of sectors that few can do as effectively as government can. Whether the government chooses to do that is a separate question. But there are people like Chris Murphy, for example, a senator from Connecticut, who cared deeply about this issue.
51:11And we worked together. When I was in office, he's put forward some legislation as a starting point to try to get government to lean in to the importance of building community. And lastly, I should just say this, the one thing that's encouraging to me is this is actually not at all a partisan issue in a time when so many things feel like they're polarized. In fact, many of the people that I worked with when I was in government, And many were Democrats, many were Republicans as well. I remember traveling to Alaska with Senator Dan Sullivan, where we talked about the impact of technology on mental health, where we talked a lot about social isolation and loneliness, and we did these public events.
51:53I do think that people across the board care deeply about this issue. They may not necessarily know how to solve it, but I think when we look around our lives at the people we care about, the people we work with and live with and pray with and play with, we'll realize that many of them are actually struggling with a sense of loneliness. And there is something we can do about that. And that's one of the things I'm focused on in this phase of my life is how do we stitch back the social fabric of our community so that all of us can be healthier and happier? I wanted to ask one thing specifically before we wrap up here, which is RFK Jr.
52:29has been kind of trying to approach the mental health and loneliness crisis in a slightly different way, but he's been trying to approach it, which is kind of going after SSRIs, antidepressants, basically saying that, you know, these are making us more mentally unhealthy. I am curious what your thoughts are on those efforts to kind of tackle mental health and loneliness by kind of going after specifically these antidepressant medications and kind of blaming them. I always worry when people pick one thing and then try to assess full blame on that. that's just generally an issue as complex as mental health.
53:03That's generally not the full story. In this case, it's not. I think what we need to do a lot more of is understand and try to address what the root causes of our mental health crisis are. I think when it comes to treatment, we also have to look at access to care, which is really poor for many people across the country. Think about so many parents I meet with who have to wait months and months to get a mental health appointment for their child. And as a parent, to see your child suffering and know that there's nothing you can do and you can't get them help, that is an awful, awful feeling to have as a parent.
53:36So these are important issues for us to address, and I would love to see more done there. When it comes to how we treat depression with medications, look, I have long said that I think our approach to care in general has to be holistic. We have to recognize that there's a role for medicine at times. There's a role for therapy at times. And there's a role for thinking about the environment that we're living in, particularly the digital environment. And there's a role for thinking about our community and connection, all of which impact our overall mental health outcomes. So I certainly welcome conversations about any of these dimensions, but I generally don't find it helpful when we try to pick one and make that issue the villain, because that generally doesn't tell the whole story.
54:23In the case of medication, are there people who need to be or benefit from being on SSRIs? Yes. Are there some people who are on it who perhaps shouldn't be on it either because it's not helping them so much or for whatever reason? Yes, I'm sure that's true too. That's true with all medications. So SSRIs, we should treat like any medication. We should be thoughtful about when we start it. We should be thoughtful about when we stop it and we should make sure that it's helping people more than it's causing any harms. But that doesn't, I think, absolve us of the responsibility of looking more deeply at issues of access, looking at how we build social supports, and how we address the fundamental drivers of our current mental health crisis.
55:04Well, Vivek, this has been a really fascinating, interesting conversation. Thank you so much for joining us here and helping us, you know, kind of understand some of these things a lot better. Of course, it was really good to speak with both of you, and thanks for having me on. Thank you, Vivek. Thank you.
55:49Max:Make this the year you turn potential into performance. Visit thinkwithgoogle.com.
56:00So Ben, I have picked up over the years of working with you that you have very interesting and sometimes contrarian takes on the people who are freaking out about the ways in which the internet is warping our minds and changing kind of who we are. What did you think about the Vick's kind of warning here about the ways in which social media is leading to isolation and kind of a lack of understanding and how that's impacting our society in a negative way? Did you buy it?
56:29Max:Yeah, I mean, you know, as you suggest, my impulse is to be skeptical of this stuff. And I do think if you sort of read the research, it is overplayed. I mean, and as he sort of conceded, it's something where it's sort of directional. And if you're trying to give a medical warning, you should probably err in that direction. But that's a little different from it being totally settled science. That said, I do think it's increasingly hard to argue that a bunch of social changes around isolation birth rates aren't at least correlated with the rise of mobile phones. And, yeah, so I don't know. Maybe I'm just playing devil's advocate a bit.
57:00Max:Actually, the thing that really freaked me out about this the other day, I was asking my son about how AI was sort of changing his and his friends' lives. And I don't think they seem to be perfectly fine on the human romance front. But the thing he said that made me really sad was that homework used to be really social. Homework was when you call your friends and somebody's good at math or whatever and you compare notes and you help each other. And now AI has totally replaced that and homework is now really a totally solo thing to do. And that actually made me pretty sad. So now I think I agree with Vivek.
57:31Yeah, studying together, it's definitely something that, you know, some of us nerdier kids used to do. I also have a feeling that maybe some people, in fact, many, many people did not ever really care that much about homework and won't miss doing it with their friends or otherwise. I mean, that's a really nerdy thing.
57:48Max:It's your overachieving kids. Yeah, and I think there is this thing of like if people really are falling in love with AIs and replacing human romance with it, that is unbelievably disturbing to me. But I sometimes think that it's also that kids are figuring out kinds of interactions that maybe are going to be native to this generation that's grown up with these tools and that they're going to see a bit differently than the way we see them. And that, I don't know, I'm a little – I'm maybe more open-minded about that. I don't know. How freaked out are you? You know, I see the ways in which my own behavior has been changed by spending time on my phone.
58:19And I think it's less even the kind of content that's flowing to me in adults. I'm smart enough. I feel like I'm mature enough to handle some of this stuff. It's all the stuff that I'm not doing because I'm on my phone that I think is where I maybe most agree with Vivek. I'm not reading books to deeply understand people. I am enjoying endlessly scrolling instead of calling a friend on the phone the way that I used to and the kind of social connection that used to be formed because of that. I don't really have long phone conversations with people anymore the way that I used to. So I think I buy more what's not happening because of the phones necessarily than what is happening on them.
58:59Max:Yeah. I mean, I think the big question, a way it's something that comes up on this show all the time, is this question of what I think academics call media effects and the extent to which, you know, is media just sort of a reflection of society or is it really like drive, are shifts in media, the sort of Marshall McLuhan thesis that shifts in the nature of media are just profoundly reshaping society. And I guess, I kind of honestly go back and forth day to day a bit on this, but I think if you look at politics, I mean, there's a quite complicated writer Richard Hanania has a new book out about populism.
59:30Max:That's just ex-racist. Yeah. Complicated is maybe the nicest way to describe it. kind of right-wing apostate has a book out about populism that I was reading, and his, like, just sort of states very clearly his view that, like, 100 % of the shift toward global populism, it's not that elites have gotten worse, it's that the media has changed, that this new kind of media has created this new kind of politics. I think I buy that. And I think, you know, which is to say that we're living in an age that's massively reshaped by changes in media. They're not just kind of happening on the margins and reflecting sociopolitical shifts.
1:00:05Max:So I don't know. I mean, And I think that's Vivek's view. I just think it's mostly remarkable that someone who spent his entire life focusing on public health and, you know, the biggest problems facing our country on the health front is spending his time outside of office primarily focused on, you know, something that doesn't necessarily have to do at least directly with physical health. And it's really all about mental health and loneliness and isolation and how we're thinking about things and, you know, the types of steps that we're taking in that regard. I think that that's truly remarkable.
1:00:36Max:Yeah, obviously a very thoughtful, interesting guy. So thank you for tracking him down. Absolutely. Thanks for listening to another episode of the Mixed Signals podcast from us here at Semaphore Media. Our show is produced by Manny Fidel with special thanks to Josh Billinson, Amber Olley, Rachel Oppenheim, Anna Pizzino, Daniel Haift, Garrett Wiley, Jules Zern, and Tori Kaur. Our engineer is Rick Kwan and our theme music is by Steve Bone. If you like Big Signals, please remember to follow us wherever you get your podcasts and feel free to leave us a five-star review. And if you want more, you can always sign up for Semaphore's media newsletter, which is out every Sunday night.
From the publisher
Former US Surgeon General Vivek Murthy joins Mixed Signals to make the case that America's loneliness crisis is a public health emergency — and that social media is a bigger driver of it than almost anything else we're paying attention to. Max and Ben ask Vivek why he chose to focus on isolation rather than cancer or heart disease after his tenure as Surgeon General, whether the science on social media harms is as definitive as he suggests, and what'd he say to people who think the health risks of drinking alcohol are worth the social benefits.
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
For more from Think with Google, check out ThinkwithGoogle.com.
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us mixedsignals@semafor.com




