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Mixed Signals Podcast Episode Summary
Episode Title
Ryan Lizza on Olivia Nuzzi, RFK Jr, and the Substack-ification of a Scandal
Host Overview
- Max Tani: Media editor at Semaphore.
- Ben Smith: Editor-in-Chief of Semaphore.
Guests
- Ryan Lizza: Journalist, founder and publisher of Telos (a Substack about Washington and politics).
Episode Description In this episode, Ryan Lizza discusses his decision to publish a multi-part Substack series relating to his personal and professional crises involving his former fiancée, Olivia Nuzzi, and her relationship with Robert F. Kennedy Jr. Lizza explores themes of journalistic integrity, the role of Substack in independent journalism, and the implications of the media landscape.
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Key Themes and Discussions
- Background Context
- Ryan Lizza's Career: A respected journalist with a history at various prominent publications including Politico, The New Republic, and The New Yorker.
- The Personal Crisis: Lizza's engagement to Olivia Nuzzi ended amid allegations and controversy surrounding her relationship with RFK Jr. and accusations of journalistic misconduct.
- The Substack Series
- Motivation for Writing: Lizza was compelled to respond publicly after conversations with journalists and the publication of Nuzzi's book, which he felt contained false narratives about him.
- Structure and Impact: The series consists of eight parts, totaling around 25,000 words. It received significant attention and subscriptions, sparking discussions on the nature of journalism in the digital age.
- Media Landscape and Journalism
- Substack vs. Legacy Media: Lizza highlights the differences between traditional media institutions and the agility of platforms like Substack, emphasizing the power of storytelling in the digital age.
- Failures of Legacy Outlets: He criticizes major outlets for not pursuing the deeper implications of the scandal regarding journalistic ethics and RFK Jr.'s behavior.
- Personal Reflections
- Cost of Public Disclosure: Lizza reflects on the personal and professional ramifications of going public with his story, including legal costs and the impact on his relationships.
- Moral Complexity: He grapples with the ethical implications of sharing such a personal narrative, acknowledging the challenges of separating personal feelings from professional accountability.
- The Role of RFK Jr.
- Allegations Against RFK Jr.: Lizza asserts that the true scandal involves RFK Jr.'s actions and potential abuses of power, arguing that Nuzzi's relationship with him had implications beyond personal betrayal, touching on journalistic integrity and ethics.
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Key Takeaways
- The conversation reflects on the evolution of media, particularly the rise of independent journalism via platforms like Substack, challenging traditional media norms.
- Lizza’s journey highlights the blurred lines between personal and professional lives in journalism, especially when scandal intertwines with public figures.
- The episode underscores the importance of holding journalists accountable while navigating their complex personal narratives.
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Conclusion This episode of *Mixed Signals* provides an in-depth look at the intersection of personal drama and media ethics through the lens of Ryan Lizza’s experiences, inviting listeners to reflect on the changing dynamics of journalism in a digital age. The discussion reveals the personal cost of public scandal while making a strong case for the importance of truth in journalism.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroducing Ryan Lizza's Saga
0:45 to 3:00
Discussion about Ryan Lizza's controversial relationship and Substack series.
“his relationship with his former fiance, Olivia Nuzzi, and her romantic relationship with then presidential candidate RFK Jr.”
The Political Media Landscape
3:00 to 6:00
Ben Smith explains Ryan Lizza's background in the political media environment.
“CMOs, agency legends, brand visionaries, and brilliant thinkers.”
The Turning Point for Ryan Lizza
6:00 to 9:00
Ryan shares the moment he decided to tell his side of the story.
“And this was just like one of, you know, three or four, maybe five attempts to like get this story out in the last year.”
Confrontations and Legal Battles
9:00 to 12:00
Ryan discusses the legal disputes and challenges in telling his story.
“And so there are a few opportunities for me to do it.”
Decisions and Missed Opportunities
12:00 to 14:02
Ryan reflects on his choices regarding the publication of his story.
“I talked to Simon & Schuster a little bit about potentially, you know, including it in a book.”
The Dilemma of Public Response
14:02 to 16:44
Exploration of the challenges faced when responding to serious accusations.
“Like, you describe her at one point in there as being in a mental health crisis.”
Embracing Fate and Ownership
16:44 to 18:06
Discussing the philosophy of accepting and embracing life's challenges.
“Like, I knew this was going to not be fun to go through this.”
Navigating the Fallout of Controversy
18:06 to 21:33
Ryan reflects on the impact of his public controversies and his decision-making process.
“I thought, oh, this is, you know, this will catch people's attention.”
Substack's Impact on Journalism
21:33 to 23:11
Examining the role of Substack in independent journalism and its audience dynamics.
“And I knew that people would pay attention to the story.”
The Future of Ryan's Writing
26:12 to 28:00
Ryan discusses the challenges of shifting back to traditional journalism after controversies.
“Do you think that if you weren't on Substack, if there wasn't Substack, you would have written what you wrote about Olivia?”
Show all 21 chapters
Defining the Scandal's Nature
28:00 to 28:30
Explore the key differences between a journalism scandal and a personal scandal.
“And I was frankly trying to get it done before we had this conversation today.”
The Role of Influential Figures
28:30 to 29:29
Discuss the impact of a key cabinet secretary in a high-profile scandal.
“And there were really important things I needed to say about my ex.”
Shifting Media Focus
29:29 to 30:09
Analyze the media's failure to scrutinize important aspects of the story.
“I mean, this is someone who is bringing back polio and measles and whooping cough, is making a series of decisions at HHS that are killing people.”
Olivia's Book and Revelations
30:09 to 31:18
Examine critical revelations from Olivia's book and their implications.
“So that's why some of these things have been on my mind in our conversation today.”
Kennedy's Political Maneuvering
31:18 to 33:19
Investigate how political relationships influenced scandal management.
“And he freaked out about the fact that I was calling around telling people that I was going to write about this for Politico.”
The Recklessness of Power
33:19 to 34:22
Discuss the reckless behavior of a powerful figure and its potential consequences.
“Now, maybe he'll come out and say, that's bullshit.”
Personal Impact of Public Scrutiny
34:22 to 35:28
Reflect on the personal consequences of sharing controversial stories.
“He engaged in an insanely reckless pattern of behavior with her.”
Critique of Media Practices
35:28 to 37:51
Critique journalistic standards and the role of media organizations in scandals.
“I mean, I think one thing that I didn't consider enough was how it was going to affect some people that I'm personally close to.”
Revisiting Past Relationships
37:51 to 42:06
Explore the complexities of personal relationships in professional contexts.
“I hate to criticize them because, you know, they were victimized in this whole thing.”
A Journey Through Misunderstanding and Revelation
42:06 to 43:16
Learn about the complex dynamics of personal relationships and media narratives.
“And I think I've been appropriately criticized by a lot of people for giving her a second chance, for trying to repair our relationship, for trying to, like, dig ourselves out of that insane drama.”
The Asymmetric Battle of Truth in Media
43:17 to 46:08
Explore how truth can prevail over established media narratives in a fragmented landscape.
“And as a reporter, because I was just so, once I got over the shock, I was just so like fascinated by it because it is genuinely a crazy story.”
Transcript
Automatic transcript. May contain errors.0:10Welcome to another episode of the Mixed Signals podcast from us here at Semaphore where we are talking to all of the most interesting and important people shaping our new media age. I'm Max Tawney. I'm the media editor here at Semaphore. And with me, as always, is Semaphore's editor-in-chief, Ben Smith. Ben, this week on the show, we have a very interesting guest, a guest who I think a lot of listeners of the show were probably reading over the holiday season. That's Ryan Lizza. He is the founder and publisher of Telos, which is a substack about Washington and politics and more recently about Ryan's own personal life, his relationship with his former fiance, Olivia Nuzzi, and her romantic relationship with then presidential candidate RFK Jr.
0:56Ben, for those who haven't been keeping up with every element and step of this whole saga, can you just explain Lizza and his kind of position in the Washington, New York political media environment? Yeah, I mean, Ryan is a journalist of exactly my generation and was a real star political reporter who came up in a collapsing magazine world, you know, had an incredibly successful career, was a sort of defining writer for The New Republic during its kind of like last major run and then at The New Yorker. Spent time at CNN and at Politico. I was also engaged to a magazine writer named Olivia Nuzzi, who it emerged last September had had a romantic relationship while they were engaged to the presidential candidate, Robert F.
1:38Kennedy Jr. She told her version of that at times, attacking Ryan. Kennedy has largely declined to comment. But when Olivia's book came out, Ryan responded with a eight-part, 25 ,000-word subsex series, giving a totally alternate view in which she was not just kind of a reporter who'd fallen in love with a source, but was somebody committing huge journalistic sins and really acting on behalf of a political campaign. And that's what really what we're going to get into today. We're going to ask Ryan about this saga. We're going to kind of push him a little bit on why he decided to do this, when he decided to do it, some of the kind of details.
2:17For some listeners, I guess the disclosure that we should make is that to really know all the ins and outs of the scandal, you have to be maybe a little bit sick, I think. You have to be people like us and have a voracious appetite for media gossip and scandal. So there are going to be a lot of details here that I think would be helped if you've read the series or at least have been following it on Twitter like so many people have. I guess it should also be noted that I worked with Ryan. We briefly crossed over when he was at Politico and I was also at Politico. And Ben, of course, you've known him and we've all known Olivia as well personally and professionally for a long time.
2:54We know a lot of the players mentioned in this story. I think we're fully disclaimed. All right, let's jump into it. We are going to get to our interview with Ryan Lizza right after the break.
3:32CMOs, agency legends, brand visionaries, and brilliant thinkers. Search for Frontier CMO from Think with Google wherever you get your podcasts or watch on YouTube.
3:48Ryan, thanks so much for joining us. Let's start with the basics here. So your Substack series, which pretty much I think everybody who's listening to this podcast probably is familiar with to a certain degree, one degree or another. When did you decide to do this? When did you decide that you were going to kind of lay out this whole saga in this manner? I think if I had to pinpoint it to a moment, it was the moment I got off the phone with Jacob Bernstein at the New York Times, who wrote this pretty puffy piece about Olivia's kind of comeback in the book and the Vanity Fair excerpt. And I had a long conversation with Jacob and trying to explain to him a lot of what I eventually wrote in the series.
4:36He had read the book. I hadn't. And I asked him a lot of questions about Olivia's book. And I said, well, does she talk about how this happened previously? Sorry, I've got a little puppy here that's running around. Did she talk about how this happened previously in 2020 and how it blew up our book project? No. So I asked him a series of questions based on pretty controversial stuff that I knew and asked him whether that stuff was in the book. And I told him the book was a work of fiction because the real story is not told. And if you publish this, you're going to be humiliated. People are going to mock this piece.
5:14And this was the night before they were going to press. And I said, Jake, you know, I talked to him for like two hours. And I said, Jacob, you've got to go take what I told you to your editors. and I know people, you know, a lot of people in the New York Times Bureau who I've told a lot of this stuff to and don't think you should be, you know, resurrecting the career of a modern day Stephen Glass or Jason Blair and, you know, go talk to your editors and give them a download on what I've explained to you. And he did do that. They came back to me with, you know, they didn't have time to, you know, pull the piece.
5:52It had like video associated with it. There were PR people involved with it on Olivia's end and they ran the piece and we'll get into this. And this was just like one of, you know, three or four, maybe five attempts to like get this story out in the last year. And I realized that the only way to do it to the extent that it was important to do was I had to finally, you know, tell it myself. Once I saw that piece, once I saw the excerpt, once I learned about the book, I realized, oh my God, like not only did she like blow me up with these insane accusations and like abuse a domestic violence court in Washington at the behest of a top Trump cabinet official, although he wasn't an official just yet, but now she's written a book with information about me that is false.
6:46Because one of the things that happened in that conversation with Jacob is he wanted to get my response to something she had published in the book. I explained to Jacob why that accusation was false. He was satisfied with what I explained to him, and he removed it. I said, Jacob, this is just the tip of the iceberg. You've removed this because I've convinced you it's false. The rest of the book is false too. But more importantly, there are just sins of omission that you're going to be very embarrassed by when this all comes out if you do some big, puffy profile. So I think that was the spark. And Ryan, you're not the first person in the world to have been attacked in public, smeared, and have a big narrative told that, you know, that they really disliked and had factual evidence to object to.
7:31And I think the playbook for that is often, I'm going to put out a statement debunking the details, I'm going to respond directly and like no further questions. And I think the thing that very effectively, you know, that you did was instead to take your formidable skills as a magazine writer and storyteller and like in some sense fight fire with fire at this very intense way. And was that an obvious thing for you to do? It is not an obvious thing. I'm not sure I've ever seen anybody do that before. I originally was going to write about this when I was at Politico. And there were two moments when I was thinking about doing it.
8:08One was before the court drama between me and Olivia, and then after the court drama. One of the reasons we ended up in court is because it got back to her and Bobby that I was planning on writing about this. And so I was doing two things at that moment. I was helping the Wall Street Journal with a piece that would have, in my view, corrected the record on some of the stuff that was floating out there. And then I decided that I'm going to write this myself. They hadn't signed off on it at Politico, but there was an editor at the magazine who liked it. And I started to make some phone calls and do some reporting.
8:42Anyway, the restraining order drama blew that all up. I just had to go totally silent, right, through that whole thing. I mean, once lawyers got involved in everything, and also I was on leave from Politico. So I'm pointing this out because one of the very legitimate questions has been like, why didn't I talk about this previously? And so there are a few opportunities for me to do it. One was at Politico before the court drama. That all got blown up. During the court drama, I had recused myself and I was on leave, so I couldn't do anything. And then I went back, and this gets a little complicated, and for complicated reasons with what happened between me and Politico when I came back, I just came to the conclusion that Politico did not want to deal with this, did not want to run this story.
9:28They were transitioning into basically sucking up to the Trump administration, and they didn't want this, you know, messy story about this crazy situation. situation. To me, that was a huge mistake. They missed one of the great scoops of the moment, and they missed out on getting this story told, you know, before his confirmation hearings. And that's all, you know, that's on Politico. They made it very clear to me that they didn't want that story. So can you be a little more explicit? Like who made it clear to you and how? I think that folks at the magazine were interested, but John Harris just was, you know, was not interested.
10:02Just for our listeners and viewers, that's the editor-in-chief of Politico. Sorry to interrupt, Brian. Go ahead. No, look, I sent John a memo and I said, John, this is your first test of the Trump administration of whether you're going to stand by a reporter who has been blown up by a Trump official. Like he didn't at first, he did not understand what had happened. And we can't blame him for that. He didn't understand that Kennedy and Olivia essentially conspired to use this court to shut down my reporting before the election and make it impossible for me to disclose anything that had happened.
10:34I explained that to him. He kind of got a little bit of religion about that, took it under advisement. But then it just got very kind of, you know, there's a lot of friction between me and him because I was pushing him very hard. I said, John, if you do anything that looks like you're demoting me or changing my title, you're going to be caving to the Trump administration. That's the signal you're going to be sending. And that caused a big fight between the two of us. And it eventually just led to me deciding to, you know, to leave and not write the piece for them. And I think that was a huge mistake.
11:06I sort of think he failed that test. And I told him as much. And then I left in April and started on Substack. And to be honest, I was actually planning on writing about this, guys. And then Kennedy was confirmed. I frankly never thought it would really matter one way or the other telling this story. I know there's a lot of like, you know, after the fact thinking that it could have affected the election or could affected his confirmation hearings. You know, maybe that's true. But the world we live in is was Senator Cassidy or any other guys on the relevant committee really going to care about this.
11:40And then just other issues became so much more important that I decided, all right, I'm not going to get into this. It's too ugly. Olivia sent me a signal through a mutual friend that she was never going to talk about this again. during the court drama. She actually tried to negotiate a non-disclosure agreement on the whole thing. And I just decided for now, I'm not going to, you know, I'm not going to do it. I talked to Simon & Schuster a little bit about potentially, you know, including it in a book. But then when I found out that Simon & Schuster was going to publish Olivia's book, I decided like, you know, that was not a relationship I wanted to engage in anymore.
12:20People always ask, like, why didn't I get this out? Why didn't I get this out? I tried to write it for Politico. That didn't work out for reasons I explained. I went to the publisher of Avid Reader Press, sat down for like a two hour lunch at the Harvard Club and explained just about everything that I ended up writing in the Bamboo series. And I thought, okay, these guys now know that they've got like a Stephen Glass, Jason Blair person in their midst. They should go do some due diligence. And then that never happened. So Simon & Schuster knew just about everything that I've published. I laid out that entire story for them.
13:01OK, the New York Times knew the night before they published that story. I told them everything. Politico knew they never pursued the story. And Vanity Fair should have known. I told Sean McCreish everything. You know, Sean McCreish is the boyfriend of the editor of Vanity Fair. And instead of warning him like, hey, this person's, you know, ex-fiancee says that she was doing catch and kill operations for Kennedy. Sean recommended her for the job. You know, by the time the New York Times thing happened, I'm like, fuck, I've got to do this myself if to the extent that I care about the real story coming out.
13:41And so, yeah, that's what happened. You were saying that a lot of people were asking you, like, why didn't you tell this story earlier? I mean, I think other people, and to some degree this is my personal impulse and we've known each other a long time, are asking, like, why did you do this at all? And when I read your stuff on this saga, You know, you and Olivia obviously have this horrible breakup. And I feel bad for her. Like, you describe her at one point in there as being in a mental health crisis. And then you write this thing not as a kind of, I feel compelled to do this, to make these disclosures to defend my reputation, but as a, like, stylish, gleeful, eight-part magazine piece.
14:21I wouldn't say it was gleeful. You're on installment eight. You're clearly having fun writing it. I'm just in the reading, you can tell. And like part of me is a little appalled by that. I wouldn't call it gleeful. If you read the first piece where I lay out why I did this, the choice, Ben, was between letting a book that attacked me with false and defamatory claims go unresponded to as the author, you know, presumably does a media tour. and additionally leave the accusations of a year ago in court, in U.S. Superior Court in Washington, D.C., leave those unaddressed. I never responded to them.
15:05I did what you said earlier. I put out a statement and moved on. Yeah. I moved on. So, Ben, I don't know if you've ever been accused of blackmail. I don't know if you've ever falsely been accused of threatening violence against your fiancé. or a number of other criminal accusations that she, at the behest of our current HHS secretary, made in a court in D.C. and then abandoned all the claims without ever putting forward a single shred of evidence, then wrote a 300-page book about the entire drama and never again alleged any of those things because she knew that she could get away with filing that in a court where You can't sue someone for defamation, but she couldn't do it in a book.
15:52So she said a lot of things that I let go. Right. And I thought we were going to move on and live our lives. And then she wrote a book. OK, so at that point, I have this decision. One, just be silent. Let it go. Move on. Do what I'm doing. or respond to an in full, finally, to a series of extremely serious accusations that if you Google my name will live with me, you know, for the rest of my life. So I don't know if you've ever been accused of those things. But when you're accused of something like that, you tend to think you should correct the record, especially when the accuser comes back with a new life and a new set of accusations.
16:42And so it's not a great choice, right? Like, I knew this was going to not be fun to go through this. I know I hear that, but, you know, you wrote in that first thing. And again, I actually thought this was extraordinary writing, and I read it, you know, I read the hell out of it. You like the bamboo? You write this thing about loving your fate. What did you mean? It's, you know, it's amor fati. It's a stoic expression about, you know, no matter what happens to you, embrace it. because you only have one life and you shouldn't sit around being regretful or remorseful. And when something happens to you, it now is a part of your life, whether you like it or not.
17:23And you have to find a way to embrace it. That doesn't mean you necessarily love it or want more of it, but you do have to grapple with it and lean into it, even if it's hard. And so it's not a great decision, but I don't think I would have been able to face my children if I had lived without ever rebutting some really serious stuff. Now, your question is about style and the series and how it was done. There was a lot to say. And I didn't prepare any of this. I just started writing, right? So I just started writing. First one with the surprise ending. You know, I just dashed that out. It was nothing prepared.
18:06I thought, oh, this is, you know, this will catch people's attention. And then you're off to the races and you've got to finish the fucking story, which, by the way, is still not finished. So, you know, it does become a bit of an anchor at a certain point. But there was, you know, there was a lot to say. You know, maybe I could have said it in half as many in half as many words. But I had something that I had to had to get off my chest. Ryan, just to go back to the timeline a second, then we'll move kind of forward. It seems like something happened in terms of your views on how you wanted to approach this between when the story came out, you know, initially when Oliver Darcy at Status broke some of this news and this court filing, by which time you were obviously vigorously defending yourself and pushing back on Olivia's claims.
18:54But during some of this interim period, you were exploring, thinking about writing about this for Politico or something like that. Was there a moment in between that we kind of don't know about where your perspective on it shifted? Because, I mean, the sense that at least I got kind of initially is that this was something that you had wanted to go away. I would say from the moment this thing exploded, you know, September 19th, when Oliver's piece came out and maybe even before that, I have wrestled with, on the one hand, what do I need to tell the world about what I know? And on the other hand, I just want this all to fucking go away and move on with my life.
19:34I don't think there's been a day where I wasn't happy up until sitting here right now. And, you know, just to go back to Ben's question, you know, I'll probably always think like, was this the smartest thing to do? But I talked to my lawyers about this, you know, when I was wrestling with this and, you know, lawyers tend to be very conservative. They were never in favor of doing much public. But one of them at one point said, you know, you can't unknow what you know. And specifically about Kennedy. Like, Olivia spent hours and hours on the phone with this guy. And thousands and thousands of texts back and forth.
20:10Okay? And, you know, only a small percentage of that was, you know, the kind of romantic part of the relationship. And she spent weeks after I found out telling me everything and showing me everything. and I just learned a lot about one of the most important officials in America. And I tried to get some of that information out before the election via the Wall Street Journal and via Politico, and that blew up because of what Olivia and Bobby did. And ever since learning stuff, I've thought, like, what responsibility do I have to tell people about this and how should I do it. So, you know, depending on what day of the week we were talking, Max, back in like the fall of 2024, I may have been telling you there's no fucking way I'm ever going to write about this.
21:02You know, it's crazy. It's too embarrassing. It's too difficult. Or, you know, the opposite, because I've wrestled with it. I've wrestled with it for, you know, over a year. But the Vanity Fair excerpt, the ridiculous New York Times profile and the book just made it impossible to stay silent anymore. Because everyone was calling me anyway. I was going to be called and harassed by you and, you know, the whole universe of media reporters. And, you know, what was I going to do? Get in the tit for tat every day about like this part of the book or that part of the book? No, I'm a writer. I have a platform.
21:35And I knew that people would pay attention to the story. And then there's a whole separate part of this where if I just take myself out of it, it is one of the craziest stories I have ever seen in all my years covering Washington. And I just, through a weird set of circumstances, I just happened to, like, have, you know, be in the middle of it. And I was the only other person besides Olivia and Bobby who knew just about everything. And so I just, you know, I'm more fati. This has been obviously a really big moment, obviously, for your sub stack. Can you talk to us, like, how many subscribers do you have?
22:09I know I've, you know, asked and I'm sure many people have asked how much money you're making from this thing. But how many subscribers? How much is this bringing in? On the money part, not enough. Olivia left me with a$127 ,000 legal bill that is still unpaid. And there's nothing that can compensate me for the damage that her recklessness did. You're under the legal fees on the Substack subscriptions so far? Look, the original piece got a lot of attention, right? And a flood of subscriptions. Most of it I didn't actually paywall. 60 % of the whole thing was about 25 ,000 words. And I was just looking at this morning because I knew you guys would ask about this.
22:57But 60 % of the series was not actually paywalled, for better or worse. So, yeah, there was a flood of subscribers. A lot of those people are not people that are going to, you know, stick around. A lot of them will. I think we did better than her book, but that's, you know, that's a very low bar. once you're in the substack world, once you are in the independent journalism world, it is kind of funny to see how the mainstream media thinks of that world still. Like a lot of people would call it like in a blog post. And there's just this very antiquated sense of the media where people don't understand, like the media doesn't just mean, you know, a few institutions anymore.
23:41I mean, this is a lesson most of us learned like 30 years ago, but there is still that sense that somehow writing something in a book or a magazine is different than doing it on Substack or a podcast. And that is not the world that we live in anymore. Well, we have a lot more questions that we want to get to with Ryan, but we have to take a short break and we'll be right back after this.
24:11In this week's branded segment from Think with Google, I spoke with Google's VP of Marketing, Josh Spanier, about what he saw at CES. So Josh, you were at CES at the beginning of this year. Why does that event matter for CMOs? So CES gives us a real view into how people are going to be living their lives and spending their money in two, five, even 10 years' time. I know from the outside, it looks like a giant toy show. There's smart rings and foldable laundry robots and flying cars. But I was chatting with Shelley Palmer, who I interviewed for my new podcast. He's an AI visionary and tech leader.
24:50And he swears by, and I agree with him, that the ability to see patterns amongst all the gadgets is actually really, really compelling for near term and into the future. So what did you learn from that conversation? Well, the gadgets aren't really the thing. Stuff gets announced. Some of it launches. Some of it doesn't launch. What you're really looking for are business model changes, the new paradigms that are emerging. So two that I saw and we spoke about, one is around agentic commerce. Google announced during CES and just after CES a whole bunch of partnerships with Shopify, with Walmart, with Target around agentic commerce.
25:29Super interesting building the new protocols for machines doing the shopping for you where appropriate. And then separately, I also saw a lot of expansion of what you might call intelligent ecosystems. These are technologies from different companies coming together, meshing together to enable you to do more interesting and engaging things. And again, with Google and Gemini leading the way. They're really fascinating forerunners of where we're all going to be in the near and medium term. And where can people listen to the whole thing? You can listen to my conversation with Shelley Palmer in my new podcast, Frontier CMO, on YouTube or wherever you download podcasts.
26:08Or you can sign up for my weekly newsletter over on LinkedIn. Great. Thanks, Josh.
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26:24Do you think that if you weren't on Substack, if there wasn't Substack, you would have written what you wrote about Olivia? I don't know. I mean, I guess we're just not—it's not even—is it really a question, though? Because there would have been something, right? I mean, we're in a world where— You could have had a blog. You could have had a blog. I mean, there are thousands of paid subscribers that I had who know my Snubstack largely from things like I published these two pieces by Judge Michael Ludig, right? A lot of people who came to me last year were big Ludig fans and loved those pieces.
27:02Other people are people who have been following my political coverage for a long time. And, you know, some of them sent me notes like, what is this? What are you doing? This is like I want to I want you to go back to talking about like the Supreme Court with Michael Ludig and, you know, in doing Substack Lives with, you know, with people who are talking about the Trump administration. So there's a risk in making like this the thing that that Substack is known for. And it's going to be tricky to sort of turn the corner away from this and move on to, you know, the kind of journalism that, you know, I want to get back to.
27:39That's one of the things that we wanted to ask you about, though, Ryan. Clearly, you've thought about, you know, having to make the pivot back to doing what you were doing before, which is, you know, more of Washington reporting that doesn't involve you as a character in the story. And I guess as a part of that question, like, when do you see this series kind of ending? It should have ended last week, but I just I've had a lot of trouble writing this last piece. And I was frankly trying to get it done before we had this conversation today. so we could talk about it. Some of the stuff I've talked about with you guys will be at that piece.
28:14But I really want to try hard, and I don't think I've successfully done it in this conversation, but I want to end this on not talking about the salacious stuff. I tried to be clear in one of the early pieces that this was not a sex scandal. This was a journalism scandal. And there were really important things I needed to say about my ex. And, you know, she's suffered enough. And I have nothing, you know, left to say about that part of the story. But unfortunately, and this was by design, when she sort of blew me up in 2024, it turned this thing into a scandal about me and her. And the person who has just been sort of like floating above it all is this very influential, important cabinet secretary who has done some things that I think deserve more scrutiny.
29:13And I'd like to sort of, with this last piece, bring it back to him and why some of the things that I've learned in the course of this bizarre story, what they reveal about his recklessness. I mean, this is someone who is bringing back polio and measles and whooping cough, is making a series of decisions at HHS that are killing people. And he very effectively used Olivia to escape scrutiny in this whole sordid drama. And I admit that I've played a little bit of a role in that because some of the things I had to say contributed to this being like, you know, this catfight between me and Olivia. And I do want to take it back to a focus on him and a focus on how the media failed in this story.
30:08And, you know, in some ways, it's the most important piece to get right. So that's why some of these things have been on my mind in our conversation today. Ryan, have you talked to him or anybody in his team at all? Like, have you engaged them at all? Like, do you reach out to them for comment or anything like that? I haven't. I just, it would be a waste of time. It's a good question. But no, he's, and every reporter that has tried to get anything from HHS has just, you know, they just shut down. I mean, we're living in a world where you pay no price for that anymore. So I have not reached out to him.
30:40The last communication I had with him was when he called me, I didn't answer the phone, and he texted me, apologies, but dial. He did some things that I think are important to get some more mainstream media attention on. What in particular? What do you think? Because I think you're right. It's been covered as kind of a salacious tabloid story. What here isn't that? You know, Olivia's book did reveal something really important, something I knew, but that she put some important details on. She had a conversation with him as a piece by Isabella Simonetti, who was working with me as an anonymous source to get some of this information out in the run up to the election.
31:21Wall Street Journal reporter. He freaked out about that. And he freaked out about the fact that I was calling around telling people that I was going to write about this for Politico. And he had a conversation with Olivia and said, according to her book, he just needed to get past the election. And he had two concerns. One was about his wife. If people knew the serious, if she knew how serious the relationship was with Olivia, that it wasn't just sexual, but it was emotional, that she might leave him. And he didn't want that to happen. And the second thing was about his relationship with Donald Trump.
31:57It was precarious at that point. Trump wasn't sure about this Maha bullshit. He wasn't sure about Kennedy. Kennedy had a terrible reputation. And I believe this, and Olivia writes in her book, and I think this is something that's for the most part true, he communicated that to her, told her that she had to take a bullet for him. and the bullet was actually not at Olivia. It was at me. And he ordered her to file a false restraining order against me in D.C. Superior Court. Okay. And that's your interpretation. That is not my interpretation. That is based on two sources who had contemporaneous conversations with Olivia after she got off the phone with him.
32:41That's in the series. Okay. It's not an interpretation. And we were prepared to present this in court back on October 15th. And then in November, when the date got changed of 2024, and of course, she was never going to subject herself to that kind of questioning. And she threw out the case. That's a big deal. That's a big deal. Kennedy used Olivia to kill reporting in the run up to the election to save his marriage and to more importantly, to save his relationship with Trump. Within days of being elected, Olivia then withdrew the restraining order application. To me, that's a big deal. Okay. Now, maybe he'll come out and say, that's bullshit.
33:23Olivia lied. I didn't tell her to do that. You know, whatever his part of the story is, it's important to hear it. Because to your point, Ben, my information is based on two people close to Olivia who talked to her after that conversation happened, right? So I wasn't on the call. But that's a big, important story in my mind. And I've been kind of shocked that the media hasn't pursued it aggressively. Now, maybe they just can't get anything out of him. Maybe Olivia is, to a large extent, she's still protecting him. Maybe she's sort of, you know, tried to shut it down, said it's not true, although I haven't seen her say that publicly.
33:58So that to me is a big deal. The fact that he told Olivia that he was using psychedelics and using ketamine. He's a former addict. That's a big deal. He runs the FDA. There are important policy decisions he has to make on psychedelics and ketamine. According to Olivia, he was using both of them as recently as 2024. He engaged in an insanely reckless pattern of behavior with her. And, you know, and this is one of those things, frankly, I've wrestled with how much to disclose because, you know, this stuff is extremely salacious and I got a lot of shit for releasing that poem. But this guy was running for president, was on this like high wire and was engaging in this like insanely reckless relationship, sending information that could have, you know, damaged him, damaged the campaign, damaged Trump, could have been used for blackmail if it got in the hands of a foreign security service.
35:01None of this came out in the confirmation hearings. Like, you know, to me, that's all big, important stuff about him. Yeah. To do the thing that you've criticized about the media, I want to turn this back to you. I'm curious, what have people in your life thought about you putting this out there? Like, you know, I became aware of this because somebody who I think we mutually talked to was like, have you seen in Washington? I was like, have you seen this? I'm curious what people in your life, both professionally and personally, have thought about this? It's been polarizing. I mean, I think one thing that I didn't consider enough was how it was going to affect some people that I'm personally close to.
35:40I mean, just to be perfectly candid, it's been extremely difficult for my partner. You know, nobody wants their partner to be spending all this much time writing about a previous relationship. You know, some very close friends told me not to do it. You know, one of my best friends who's a journalist, you guys know, and whose opinion I take very seriously was just like, do not do this. It can't, it won't end well. And, you know, you'll always be known for this story. And, you know, my view was like, it was too late. I was already going to be known for this in some way. But there are other friends and other family members who were, you know, I guess I would call them the hawks who were like, you absolutely have to do this.
36:28People, you know, frankly, who were disgusted and appalled by what Olivia did, knew the whole story, and for over a year have been telling me, you've got to do this, you've got to do this, you need to tell your side, you haven't told your side. A friend of mine called, I was talking to them the other day about some Substack stuff, and she was just like, first, I got to talk to you about this series. I don't think you should have done it. I just need to get this out in the open. I don't like the way you did it. And then after I started talking to her, I realized she hadn't really read the whole thing.
36:56And in fairness, it's 25 ,000 words. You can't expect everyone to read the whole thing. And as you guys know, people base their opinions on things through fragments and what they see on social media and clips. Ben has definitely read the whole thing. I read it. I paid my$79 to tell us. So anyway, it's been what you think it would be. It's been polarized. I think the people who mattered the most to me, for the most part, believed what I believed is that it was not a great choice either way, but that I had to tell some version of this story and, first of all, correct the record on my own behalf.
37:36but also like let the media know that there were these sort of journalistic crimes that were committed that were never uncovered because New York Magazine at the end of the day didn't want to get to the bottom of it. I hate to criticize them because, you know, they were victimized in this whole thing. But I sent them a long memo and said, these are the questions you need to ask in this investigation. So after I learned there was going to be an investigation, I privately sent a very detailed memo and said, you need to ask, has this ever happened before? Were any journalistic lines crossed? Were catch and kill operations done on behalf of Kennedy?
38:20Did she write strategy memos to him? Did she become a political operative for him? I laid it all out in a series of questions. and frankly, there was no evidence that they ever pursued any of that. I know I'm blasting a lot of media organizations today. That is true. I have to reach out to a bunch of people for comment after this, right? I'm like keeping a little mental log. Not to now turn my wrath on you guys, but you guys wrote a really stupid piece defending her. That was me. Don't blame Max. That is something that we actually, we were discussing beforehand. The piece was September 23rd, actually.
38:55You didn't know, though. You didn't know. Looking at the New York Post coverage of that piece. I'm curious your reaction to it beyond just being stupid which I think my piece was like look like journalists are human beings they make mistakes they have complicated personal lives like that's fair and sort of out of control magazine writers have always been a feature of the American landscape all right there are worse things than sex etc etc yeah but tell me I'm curious like you thought that was idiotic at the time obviously I did but like in fairness to you Ben only because I knew like the real story wasn't about sex it was about her running around, you know, like I'm trying hard to like put this part of the story in the past because I do, I genuinely think she suffered enough and I've had my say, but like she was running around collecting opposition research from Liz Smith at the DNC and from, you know, Hunter Biden and Hunter Biden's lawyer who were the, you know, who were the source for the bear story and for these kind of old friends of Bobby and women who she learned about through Jessica Reed Krauss.
40:00She was collecting all this stuff, affirmatively going out and getting it. It's not just that it was coming to her and giving it to him, both because she wanted to, and also he was manipulated her in these very complicated ways. And so she was constantly trying to get back in with him when he would cut her off. It was a very, you know, sad dynamic they had. Another reason that he, that there should be more of a focus on, on, on him. And we just can't do that as journalists. Like, you can't cross those lines. You can't, you know, there's a young campaign aide who came to her with a detailed account of the wild and crazy selection process of Bobby's VP candidate.
40:42and she sent it to Bobby. She outed him. All right? Yeah, that's a lot worse. So I knew all this stuff and I knew that this was not like, oh, she had a little, she exchanged some flirtatious texts with someone she wrote a profile of. If that were all that happened, I would probably agree with your assessment back in September. But I knew it was so much worse than that. So Ryan, I wanted to wrap this up, but I actually do, I realize I have a follow-up question that I kind of want to ask you here because you knew about the Mark Sanford situation, which you wrote about in your first entry, in which you say that Olivia slept with Mark Sanford, which is somebody else that she profiled.
41:20It seems like you're implying there that this is a part of a pattern of behavior. How did that factor into how you saw the RFK situation? Well, there was a personal component to it in that, like, you know, I just thought, like, I'm the stupidest person in the world, obviously. Like, I cannot believe this happened twice. I mean, imagine my surprise that almost four years to the day later, the same fucking thing happens. It's a second presidential campaign. We've got another book contract because the Avid Reader guys were so just patient with us. And she did the same exact thing. So on the one hand, it's like, well, you know, fool me once, shame on you, fool me twice, shame on me.
42:05There was a certain amount of that. And I think I've been appropriately criticized by a lot of people for giving her a second chance, for trying to repair our relationship, for trying to, like, dig ourselves out of that insane drama. But I genuinely, you know, thought that there were some sort of weird circumstances that led to that thing with Samford. and we did a lot of, you know, work to kind of move past it. I was wrong. I was obviously very wrong. And, you know, by that point, I woke up and just realized I didn't really know this person. This person lived a double life for a year. So when I would tell this story to people, I would always say, like, it was like waking up and learning that your partner is a heroin addict or has joined a cult.
42:52Like the degree to which I realized I had been completely conned and fooled and this person was living a second life was, you know, just off the charts. And literally from that point on, August 17th, 2024, when I confronted her, I viewed the story in a much more detached way, almost anthropologically. And as a reporter, because I was just so, once I got over the shock, I was just so like fascinated by it because it is genuinely a crazy story. And this goes back to what you asked before, Ben. And I think that's what allowed me to write it in the kind of, in a sort of, I don't know, in a literary nonfiction way, because it's a crazy story, right?
43:39It is a genuinely crazy story. And why not, you know, treat it with a certain sense of humor? Because there are some genuinely funny parts to the whole thing. And in a, you know, hopefully self-deprecating way. and so, you know, that's how I looked at it. Just to sort of pull it back, you know, you spent your career writing about all this stuff and did find yourself kind of, you know, a character in the Daily Mail getting stalked by paparazzi and in this funny orthogonal relationship to the media's attempts to adjust to Donald Trump and to Donald Trump's return, his pressure on the media. And I guess to kind of end this conversation at a higher altitude, you know, what do you feel like you've learned about the American media through this.
44:24Oh, we need another hour, guys. Look, I... That's what I was afraid of. I mean, one obvious lesson, Olivia wrote a book and I wrote a series on Substack. And what mattered in those two mediums was which account was true and which account seemed more real. and I think that was an interesting experience to be sort of in the middle of that to see Simon & Schuster this huge conglomerate make this big bet on this book and spend all that money cutting down trees and distributing it and hiring Risa Heller to do PR and convincing the New York Times to do this puffy piece and convincing the new editor of Vanity Fair that this was going to be like you know, his big splashy debut and then just sort of coming along with not, you know, I don't want to be too pat myself on the back, but just coming along with like the truth and was able to sort of cut through all of that bullshit.
45:35Right. And there was a sort of like asymmetric warfare going on, frankly, between, you know, this rinky dink substack and this, you know, this massive consortium of media companies pushing Olivia's account in front of everyone. and the truth, in my view, won out. That's an important media lesson with our fragmented landscape and declining trust in media. You can still find an audience if you tell the truth. Well, Ryan, that feels like a really good place for us to leave it. Thank you so much for joining us. This is a really interesting conversation. I think we might have to do some reaching out for a comment now.
46:18I don't know. Ben and I will discuss. We'll figure it out. But Ryan, thanks for coming on the show. We appreciate it. Thanks, guys. This was a good conversation. First time I've done anything like this. So I'm glad. I know. Thank you. Yes, that's a mandatory part of our booking. Some people who are going to be mad, but I'm glad I did with you guys. Thanks. Thanks for letting me say this.
46:43Hey, everyone. I'm Manny, a producer here at Semaphore with a quick note about today's episode. Max and Ben reached out to everyone Ryan Lizzo referred to in this interview. and received the following responses. First, Olivia Nuzzi declined to respond to Lizza and hasn't publicly engaged with his allegations. When she withdrew her request for a protective order last November, her lawyer said, quote, Ms. Nuzzi has no interest in fighting a public relations battle. Secondly, in response to Lizza's comments about Jacob Bernstein's story in the New York Times, a spokesperson for the paper told us, quote, quote, the Times publishes information that we are able to confirm through reporting.
47:24We require multiple sources to verify facts, and we don't publish innuendo. Our article on Ms. Nuzzi included the details we could confirm, and it's untrue to imply otherwise. Thirdly, in a statement, Politico editor-in-chief John Harris said, quote, Ryan Lizza never shared with me details of the complicated interactions and drama involving himself, Olivia Nuzzi, Robert Kennedy Jr., and other political figures that he ultimately described in his Substack column. No one at Politico turned down a piece from him on this subject because one was never presented to us. There is not, quote, a lot of friction between Ryan and me.
48:08I wished him well when he left and still do. And finally, New York Magazine declined to comment. We'll be back with the Mixed Signals debrief right after this break. Thank you.
48:48AI opportunity. Operationalize it. Visit thinkwithgoogle.com.
48:58Ben, there's a million ways that we could take this a million directions. This is a pretty crazy and wide ranging interview, I feel like with Ryan, but I want to kind of get at the claim that I suspect maybe you're the most dubious of. Did you buy his argument that this is really not a story that's a sex scandal and that really it's a scandal about RFK Jr. and, you know, the kind of things that he was trying to do to achieve and maintain power and that ultimately kind of people are getting distracted by the other stuff? I don't know. What did you think about Ryan casting it that way, I guess, is how I should frame it?
49:38I mean, honestly, I found myself a little more persuaded than I expected to be. Like, I genuinely did, having read his stuff, come in thinking a little, like, a little unpersuaded that this was a real moral imperative to do this. And I do think still, you know, it's not history's greatest set of crimes. But I agree if, like, as he alleged, you know, she was kind of narking on sources, essentially, to a politician. Like, that's disturbing. And Kennedy is just an unbelievably interesting figure who, I think it's not inconceivable is going to run for president in three years. And so I do think, you know, fundamentally, if you're going to make the case that this is an important and interesting story, it's going to be because it's a story about him.
50:19I do wonder what happens if Olivia doesn't file, you know, that police report. I think we're having a very different conversation now. I think that clearly was the thing that sent Ryan kind of over the edge and, you know, set him on the path to kind of to do this. I wonder if he would be writing the same kind of, you know, capital J journalism crimes story without that. Obviously, that element is intertwined with the story in general. But I do think it's hard for me to see kind of where the personal feelings and the kind of professional journalism concerns kind of begin. He said at one point in the recording, you know, that this was just also kind of just a crazy story, one of the crazy stories, and it kind of just happened to be happening to me, which I can see myself having a similar type of reaction, I feel like, if I had found myself in this position.
51:08I don't know. What do you think about that assessment, Ben? Yeah, I mean, I think the reality so often of journalism and of politics is like, you can't really cleanly disentangle these things. There's no way to. These are human beings. There's not some sort of like, here are journalism ethics, and here are how human beings behave, and we're going to totally separate them. I have some sympathy for. I mean, I realize he thought that John Harris was sort of preemptively caving to the Trump administration by not running this story. But I also do think, like, you could imagine from an editor's point of view, like, this is just inseparably mixed up with this, you know, complex personal relationship that has blown up in the most nuclear possible fashion.
51:44And maybe I'll keep my news brand apart from that. Ben, would you have run the story if he came to you and said, hey, I've got this? It would have depended what publication I was editing and what and kind of, in some sense what that place's brand and identity and mission were, right? I think at BuzzFeed, we definitely would have published it. BuzzFeed runs a story, maybe a longer conversation. Maybe you're going to have to put this one on your sub stack at Semaphore. Yeah. What did you think? I mean, in a way, I thought the place that he concluded was really interesting, which is like he saw himself as the sort of David up against the Goliath of this publicity machine around the Newtsey book, Vanity Fair, Simon & Schuster, these, you know, giant 20th century institutions and that he basically, with his little speedboat, like torpedoed them and destroyed her book bubble, you know, her sort of her book launch and won.
52:28And that it's in some sense a story of new media beating old media. You know, actually, I feel like he took it actually in a slightly different direction than that. I thought that's where he was going to. But he was making a broader point, you know, about the capital T truth and like the truth won out. I'm sure that there's more to the story that, you know, that we don't know, despite the fact that, you know, obviously, I think that, you know, much of what he was saying was that we haven't heard any sort of meaningful pushback on. I do think that he did show that if you have a set of facts that are not known by other people and you are smart about the ways in which you kind of put them out, kind of dribbling them out, writing it in a serialized manner that, yeah, you can beat the kind of big, slow-moving, older legacy institutions.
53:16Though, obviously, I also think that it's slightly more complicated than it was presented there. I don't know, Ben, what did you think about that? Yeah, you know, it's funny. I mean, I guess another thing that I think about and worry about is, you know, the kind of journalism we do and that the world is moving toward is so rooted in individuals and putting your confidence in an individual journalist and understanding where they're coming from. But of course, like, you know, we're all flawed. And And what happens when that individual's life really deeply gets in the way of their journalism one way or the other?
53:44And this is going to be true for Ryan as well as for Olivia, right? Like how do you as the publisher who has sort of tried to stake out this new modern relationship between the brand and the individual voice and creators and talent? Like, you know, sure gets messy. Didn't have to worry about that back in the days when everybody was a faceless cog. That's true. No, the cogs are more visible than ever. And this was – No, this used to be able just to go out and do depraved things and nobody cared. That's true. Stakes are higher. Woo.
54:17That is it for us this week. Thank you so much for listening to another episode of Mixed Signals from us here at Semaphore. Our show is produced by Manny Fidel and Josh Billinson with special thanks to Anna Pizzino, Jules Zern, Chad Lewis, Rachel Oppenheim, Tori Kaur, Garrett Wiley, and Daniel Haift. Our engineer is Rick Kwan, and our theme music is by Steve Bone. Our public editor is all of the editors listed in this episode who Ryan had various problems with. John Harris, editor-in-chief of Politico. Who am I forgetting? David Haskell, of course, of New York Magazine. Oh, and Marc Aduchy of Vanity Fair.
54:54Guys, please let us know what you think. If you like Mixed Signals, follow us wherever you get your podcasts, and please subscribe on YouTube. And if you want more, you can always sign up for Semaphore's media newsletter, which is out every Sunday night.
From the publisher
Media veteran Ryan Lizza joins Mixed Signals for a raw, sprawling conversation about why he chose to publish an eight-part (and counting) Substack series responding to the most personal and public crisis of his career. Max and Ben press him on whether this was ever just a breakup story, why he believes the real scandal involves RFK Jr. and journalistic failures, and how Substack gave him the only viable way to tell the story in the first place. Lizza reflects on leaving Politico, burning bridges with legacy outlets, the cost of going public, and what this episode taught him about our changing media landscape.
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