What You Need to Know About Private Equity In Your 401(k)

29 Jul 2025 · 9 min

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Money Rehab with Nicole Lapin: Episode Summary

Episode Title

What You Need to Know About Private Equity In Your 401(k)

Podcast Overview

  • Host: Nicole Lapin
  • Format: Short, informative episodes (around 10 minutes)
  • Theme: Breaking the taboo around money discussions, providing accessible financial advice.

Episode Highlights

  • Introduction to Private Equity:
  • Historically, private equity investments were reserved for the ultra-wealthy, including billionaires and large institutional funds.
  • Recent changes enable regular investors to access private equity through retirement accounts (401(k)s).
  • Key Changes:
  • An executive order signed by President Trump aims to make it easier for private equity and other high-risk assets (like crypto) to be included in 401(k) plans.
  • This presents an opportunity for retail investors to tap into high-growth investments that were previously inaccessible.

The Current Landscape of Private Equity

  • Challenges for Private Equity Firms:
  • Many firms face a liquidity problem, with significant capital tied up in companies that are not going public (IPOs) as frequently.
  • To solve this, they are seeking funds from 401(k) accounts, which hold trillions of dollars.

Pros and Cons of Investing in Private Equity

  • Potential Benefits:
  • Access to high-growth assets that could lead to greater diversification and higher returns in a retirement portfolio.
  • Certain 401(k) plans are starting to include allocations to private market investments.
  • Drawbacks:
  • Liquidity: Funds may be locked for longer periods, limiting access to cash.
  • Fees: Private equity investments often come with higher fees compared to traditional index funds (four to five times more).
  • Transparency: Unlike public companies, private equity investments lack regular financial reporting, relying instead on internal valuations.

Recommendations for Investors

  1. Research Your Options:
  2. Look for funds labeled with "private market allocation" or "alternative assets" in your 401(k).
  3. Inquire about fees, liquidity terms, and performance tracking.
  1. Limit Your Investment:
  2. Consider keeping private equity investments to a small percentage (5-10%) of your overall portfolio to mitigate risk.
  1. Question the Motive:
  2. Understand why private equity is becoming more accessible; it’s driven by the needs of the investment firms for new capital.

Closing Thoughts

  • The opportunity to invest like a billionaire doesn't equal a guaranteed advantage.
  • Investors are encouraged to build steady, long-term wealth rather than chasing after high-risk, high-reward investments.
  • Final Tip: Focus on strategies that align with personal financial goals rather than following trends.

Additional Information

  • Consultation Warning: Always seek advice from a licensed financial advisor before making significant investment decisions.
  • Engagement: Listeners are encouraged to send in their money questions for potential personal intervention on the show.

Follow-Up

  • Contact Information: Email questions to moneyrehab@moneynewsnetwork.com.
  • Social Media: Follow on Instagram and TikTok for exclusive content.

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This episode emphasizes the importance of understanding investments, the risks involved, and making informed financial decisions rather than being swayed by market trends.

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Transcript

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3:15You've probably heard people say that private equity is where the real money is made, and they are not wrong. For decades, some of the biggest returns have come from investments that happen before a company goes public. That's how big pensions, university endowments, and billionaires have been compounding their wealth forever now. They get in early, they ride it out, and they cash in when the company finally IPOs or sells for a fortune. But here's the thing. Regular investors, people like you and me, we have been locked out of this game. The 401k options, for example, have been mostly public stocks and bonds.

3:50Maybe a little bit of real estate sprinkled in, but no venture capital, no private buyout deals, no unicorn startups until now. Because something major just happened. President Trump signed an executive order directing the Department of Labor and the SEC to make it easier for private equity and also things like private credit, infrastructure products, even crypto to make their way into your retirement account, specifically your 401k. At first glance, this sounds like a major win. Finally, retail investors get access to the same high growth companies that billionaires have been using for decades.

4:27Companies are staying private for longer, right? IPOs are slowing down. And if you want to grow your money, you've got to go where the growth is. That is definitely what you'll hear from people in the private equity firms. And trust me, they are thrilled about this. But we have to have an honest conversation about why this is happening. Because it's not happening because private equity firms suddenly care about your financial future. They are opening the doors because they need something from you. They need your money. Private equity has a problem, a liquidity problem. They've got assets locked up in companies that are not exiting, deals that are stalling, and funds that need fresh capital to keep going.

5:09They've already taken plenty of money from the wealthy, and now they are coming from the largest untapped pool of cash in America. Your retirement savings. Trillions of dollars sitting in 401ks just waiting to be put to work. And that is the real story. Now, could this still be good for us? It depends. In some cases, having a small slice of private markets in your retirement plan could boost diversification and maybe even returns. You'll probably see this through your target date fund or a managed portfolio where a small percentage like 5 or 10 % gets allocated to private assets. Big names like BlackRock and Vanguard are already starting to build these funds.

5:52They're being rolled out at some of the largest 401k providers. But this isn't the same as buying a simple index fund. Private equity comes with strings attached. Your money is going to be locked up for longer periods of time. These funds don't offer the same daily liquidity you're used to. That means if you need to pull out money early, you might not be able to. And then there's the fees. Private equity funds are really expensive. Like really, really expensive. You might be paying four or five times more than you would a typical index fund. Management fees, performance fees, sometimes extra fund expenses, God knows what.

6:30It all adds up and it directly eats into your returns. And here's the other thing no one likes to talk about. Transparency. Public stocks report quarterly earnings. They have very strict financial reporting. You can track performance on your phone any day of the week, anytime you like. Private equity? You're now relying on internal valuations. You might not really know how your investment is performing for years. So yes, the door is finally open and you can technically invest like a billionaire. But don't mistake access for advantage. Just because you can invest in something doesn't automatically make it a smart move.

7:14You have to understand the tradeoffs here. Less liquidity, higher fees, less transparency, more complexity. Now, if you want to explore these options, cool. Here's what I would recommend. First, look at your 401k investment options. You'll probably start seeing funds labeled as private market allocation or alternative assets inside target date funds or blended funds. If you're curious, read the fine print. Ask your plan provider about fees, about liquidity terms and about how performance is tracked. Second, if you want to invest, keep it small. 5%, maybe 10 % if you have a higher risk tolerance.

7:54Private equity is not the place to be putting a huge portion of your retirement money, especially not when the fees are this high and the liquidity is this low. And finally, ask yourself, why? Why is the door opening now? After decades of shutting out regular old investors, why is private equity suddenly so eager to let us in? The answer is they need our money. And if you don't understand the product, chances are you are the product. And for today's tip, you can take straight to the bank. New investment options are exciting as heck, but your job isn't to chase what's shiny. It is to build steady, long-term wealth.

8:32You don't need to follow the billionaires into every risky investment. You just need to follow a strategy that actually gets you to your goals and keeps you there.

8:45Money Rehab is a production of Money News Network. I'm your host, Nicole Lappin. Money Rehab's executive producer is Morgan Lavoie. Our researcher is Emily Holmes. Do you need some money rehab? And let's be honest, we all do. So email us your money questions, moneyrehab at moneynewsnetwork.com to potentially have your questions answered on the show or even have a one-on-one intervention with me. And follow us on Instagram at moneynews and TikTok at moneynewsnetwork for exclusive video content. And lastly, thank you. No, seriously, thank you. Thank you for listening and for investing in yourself, which is the most important investment you can make.

From the publisher

For decades, the private equity world has been a velvet-roped party — only open to billionaires, pensions, and endowments. But that might be changing. This month, a new executive order made it easier for private equity (and other high-growth, high-risk assets) to land in your 401(k). On the surface, it looks like access. But Nicole breaks down what’s really going on behind the scenes… and why private equity is suddenly rolling out the red carpet for retail investors like you.

This podcast is for informational purposes only and does not constitute financial, investment, or legal advice. Always do your own research and consult a licensed financial advisor before making any financial decisions or investments.

All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. As part of the IRA Match Program, Public Investing will fund a 1% match of: (a) all eligible IRA transfers and 401(k) rollovers made to a Public IRA; and (b) all eligible contributions made to a Public IRA up to the account’s annual contribution limit. The matched funds must be kept in the account for at least 5 years to avoid an early removal fee. Match rate and other terms of the Match Program are subject to change at any time. See full terms ⁠here⁠.

Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. 

*APY as of 6/30/25, offered by Public Investing, member FINRA/SIPC. Rate subject to change.

See terms of IRA Match Program here: public.com/disclosures/ira-match.

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