Logan Paul Reveals the $100 Million Mistake He Made With Prime | PBD Podcast #856

0:00I don't give a f**k. There's one guy named Logan Paul. Whether you like him or not, people are talking about him. He's everywhere. I'm everywhere. When I picked up a video camera and I found things that I actually loved, it didn't feel like work. That part came natural to me. Is he selling you a dream? Is he shaping your mind? Hell no, Pat. Nothing. Pat. I worked hard doing things that I hated. You've had a few setbacks in your career. You've had certain, and a lot of them were public. Yes, I have. How different is the last Logan Paul going through a setback than the one from 10 years ago? The world's changing so fast, man.

0:32When you guys were competing, were you like punking him, pushing him around, like kicking his ass a little bit? It wasn't a competition. I was smoking him. How do you view content creation? What is the science of content creation for you? It's interesting because there is a science behind it. It's all art. They're all brush strokes on a canvas. It just changes. If you would box and do one of these big boxing matches, you guys go, who would you fight? Something's going to happen. Something's going to happen, that's for sure. You know, to Pat's point, I'm incredible. I really am. I've chosen to share my story with the world.

1:05The story has ups, the story has downs. None of it f***ing matters. We're on a floating rock, spinning in the middle of an infinite universe. If you think for one f***ing second anyone actually cares about what you're doing, you're wrong. Were you like this ten years ago? Or did you have to develop this mindset? If you and Jake fought, who would win? Whoa! What's this guy trying to do? Can I keep it real? Keep it real. Tom Brady.

1:40So I'm going to ask an indirect way of helping our guys, our production team that works so hard, get a raise. Do you want to help them get a raise? This is how you can help us out. 49 % of you watch our podcast that our editors work so hard. Producers, cutters, all of them. our production team, 32 of them that work here, they work very, very hard to deliver a good quality to you. If you enjoy our show and you want to help this thing get bigger so we can take our talent that we have in-house that support this production all the time and maybe even give them a raise, then please subscribe to the channel.

2:14That allows us to get more viewership, and indirectly, it makes bigger opportunities for our current team that we have. Thank you so much. Man, I'm humbled. I'm honored to be here. It's great to have you here. Thank you so much. Yes. Please grab a seat. Sure. Man, this is great, PBD. I'm impressed. So, question for you. Sure. I mean, of course, you know, I came to the back. We had a chance to speak. I'm going to bring Dylan up here because he wants to talk to you as well. How is it possible? This is the dynamic I want because we've got some parents here that their kids are content creators. Okay?

2:45How is it possible that your parents raised two boys? You guys have a very different personality. Yeah. You're different than Jake. Of course, some similarities thrive. How is it that both of you guys doing so well, getting so much attention? That's a great question. I love that lead because I assume there's a lot of parents in here. And at the risk of sounding arrogant, yeah, my parents are two for two, which is tough, especially because while we were always there for each other, Jake and I, my brother, and we definitely amplified each other. To your point, we are very different. We have very different personalities.

3:20and although we've done similar things in terms of content, our businesses look pretty dramatically different. We say we're the exact same and the exact opposite. We're yin and yang. But to be honest, I've said this before publicly, I attribute a lot of our success to, man, you guys, it's a cliche answer and I'm sure you've heard it a ton already, but it is the work ethic that my father instilled in us. I think we were both raised by a man who really did his own thing, refused to let the world tell him who he is, stubborn, hardworking, and didn't bow down to anyone, but at the same time had this burning desire to just be a great father.

4:16My parents got divorced at a young age. I was seven, Jake was five. It was pretty ugly. But my dad made an effort to make sure he had split custody and he was seeing us half the time. And so, while both parents ultimately played a role in who Jake and I became, I mean, I'll be honest, my dad would do things that were like probably borderline illegal in terms of working us. Try not to do that to your kids, but by God, it worked. Like, man, he would have us at eight, ten years old going and helping him renovate houses, like hoarders' houses, cleaning out, like, gunk from the corner of their back.

4:56Like, disgusting 12, 14-hour days. That's like a ten-year-old with no pay, bro. Like, our pay was Wendy's for lunch. I'm not being facetious. He was like, you can get Wendy's for lunch. Thanks, Dad. We could survive? Cool. Thanks, Dad. Well, what's the reasoning behind it? Was it just like, you're going to help out? No reason. We're going to help out. My dad didn't have a workforce. So he put his sons to work. He was an efficient man. And by golly, we helped him. I will say, so for the hoarder's houses, he would let us keep things we found. If you found something, it's yours. That's a nice of it.

5:35Very nice of it. Yeah, yeah, yeah. I saw the little vase I found in one of the houses on eBay for like 100 bucks. I was like, dude, I'm ballin'. But I give that context because we learned to work hard doing things that we hated. So when I picked up a video camera, when I started playing sports and wrestling, and I found things that I actually loved, it didn't feel like work. That part came natural to me. I worked hard doing things that I hated. So when I found something I loved, I knew how to work hard. Is he selling you a dream? Is he shaping your mind? Hell no, Pat. Nothing. Pat, this isn't a, like, I would assume that most people in this room are like high aspirational individuals, have achieved an amount of success that they're proud of and can wear that badge on their chest or are on their way there.

6:35My dad wasn't really like that. He was really just trying to make ends meet. He thought that we could be like that. But it was not something that he thought he was... Like, he would never come to this conference and try to build a business and success and life for himself to make that generational wealth. But he instilled the principles within us to do that. Intentionally or accidentally? It was intentional. So it is intentional. It was intentional, but it was like, it seemed like facetious. Like, my dad would always joke and say like, you guys are going to become rich and famous and you're going to buy me a plot of land and I'll be the groundskeeper on the plot of land.

7:18And like, I mean, that fucking happened. It happened. I can't believe it. It really happened. But at the time, we're like, become rich and famous. How? Like, what's your plan for us, bucko? Like, we don't know how, we don't, what are we doing here? So he is feeding you, though. He is selling you on who you guys could be one day. He was. That's amazing. Yeah. Yeah, so he is developing you guys. And would he steer, would he create competition between the two of you or not really? Was it like, hey, he can do it faster, he's stronger, he's smarter, he's better in math, or was it like, you guys going to work as a team?

7:51No, no, rarely. I mean, like, there were times where he'd be like, well, you guys are brothers, but most times it was pinning us against each other. It was, my brother Jake, see, if you guys are familiar with Jake Paul, the problem child, boxer, businessman, entrepreneur, Republican.

8:12On paper in high school growing up, he was a failure, like actually getting in trouble, stole iPhones, 1.6 GPA. I was the opposite. I was a very good student, was a good athlete, no drinking, no drugs, no partying, no trouble, I was locked in. And so without fast-forwarding 20 years and seeing what became of our lives, as parents, they're looking at one brother who's failing at everything and the other who's winning at everything, if I do say so myself. And so my dad would often pin us against each other and make Jake feel like he wasn't doing enough because, quite frankly, he wasn't. But that's also why he became who he is because Jake's mission now is to just prove everyone wrong, and he's done it time and time and time again.

9:04And when you guys were competing, were you like the true older brother punking and pushing him around, like kicking his ass a little bit? Were you like, hey, it's okay, you can do something? What role were you playing? No, well, it wasn't a competition. I was smoking him.

9:21And the kid was already down bad. It's not like I didn't want to make him feel any worse. and we just rolled with different circles. Like he was with the troublemakers and I was kind of just like doing my own thing, studying like nerd, jock nerd, kind of gets along with everyone, chameleon-like. I don't think we were as close growing up as we, yeah. Even though it's two years apart. Yeah. So you guys were not there. Okay, so if you're doing this school and what are you thinking you're going to be doing? Because you had, I don't know what the number was, 10, 12, 14 million followers on Vine. So you were very famous very early.

10:00So was your trajectory, were you saying, I'm going to do good in school because one day I'm going to be lawyer, I'm going to be this, and then media took you to a different place? That's correct. It's so interesting because now I look at social media and the world and anyone can see anything online and get inspired by the possibility of what could be. I don't really know if I had that. When I started making YouTube videos, YouTuber was not a thing. That term was coined. Influencer was not a thing. That term was coined. And so I don't quite really remember how it all happened other than I found something that I loved and I pursued it.

10:56And shit, life unfolded in quite an interesting way. Which was the clip that you're like, oh shit, I think this thing just went viral. Do you remember the first time it happened? I mean, so it's like, yeah, yeah, yeah. So I guess the big thing was, so I went to college. I did pursue college. I wanted to be an industrial and systems engineer. And to me, school was a way to maybe not guarantee success, but increase your likelihood of becoming successful. I happened to find that creative passion, which I ultimately ended up pursuing. But I knew I was good at school, and I enjoyed it, and I thought I would be a good engineer.

11:33But when I went to college, I used my campus as my playground. I had a friend actually give me an inspirational speech, and she's like, you can't give a fuck what anyone thinks of you on college. Like, you want to make content? You want to be a Vine star? Like, this is your playground. Like, use it to create that content and achieve your goals. And so, I did end up doing it, and I made a Vine compilation. So, six-second Vines, rest in peace, back to back to back to back in a three-minute compilation. I posted it on YouTube, and the video went viral. It got picked up by mainstream media. The next day, I'm flying out from Ohio University, Athens, Ohio, to New York City to go on the Today Show to talk about my Vine compilation.

12:17How old were you at that time? I was 18. I was 18. It was one of my first trips to New York. And I was like, oh my gosh, I think this is like my first kind of big break. like mainstream media, internet media. There's some sort of convergence happening, and I think I'm at the center of it at the moment. You know, most people look at you and they think of you as just a personality. I remember one time you said you went to college and you were very serious about going to college and you were on the honor roll. You had a 4.0 GPA. You were doing everything right. And one day you're like, no, I'm going to get out and do what I'm doing here.

12:54How do you view content creation? What is the, you know, science of content creation for you? Yeah, it's interesting because there is a science behind it. And as you mentioned, people like Stephen Bartlett or Jimmy, Mr. Beast, know that science through and through. I'm a little less scientific about it. I apply the best principles, best practices of content creation to my content when I can. but I actually approach it a little bit more like an artist in an intuitive way, which this is where there might be a disconnect from my ability to like, I can give you broad strokes of like what makes good content, but for me, it's a taste.

13:37Taste is a defining feature of artists. And like I have it in my Instagram bio for a reason. I think it says artist, boxer, wrestler, because I do consider myself an artist. my canvas just changes, whether it's performing in the WWE, whether it's taking pictures, making content, whatever. It's all art. They're all brush strokes on a canvas. It just changes. And so I will say this. Perhaps this will be helpful. While I was always drawn to content creation, it sucked at first. It was bad. Like eight, nine, 10 year old Logan wasn't making like movies, you know, Steven Spielberg level media. It was bad.

14:29But by the time Vine had come out and I was 18, I had already logged my 10 ,000 hours. You know, they weren't like the best and I didn't really have any success. We had like 4 ,000 subscribers on YouTube, which at the time I I thought was huge. At 18? At 4 ,000. Yeah, at 18 years old. You got to keep in mind, you're 31 today, April 1st. So that's 13 years ago. Yeah. Yeah. At 4 ,000 subscribers from 13 years to now, I don't know how many you have. 50, 80 million filed. You got... I think I'm probably over 100 million cross-platform. Which it's funny, looking back, 13 years, that is a lot of time.

15:05But from 4 ,000 to over 100 million, and this being my life and career, it's not impossible. You just have to put in the work. And that's ultimately what I'm saying here. My shit sucked. But I was able to refine it and become better at the craft. And now it's like, it comes so natural to me because it's like all I know for the past 13 years. Fuck it, 20 years. I've just been making content. And you will get better the more you do. You put in the reps. But, Logan, is it more, let's try to see if we can get three steps out of it. Like, you said you're a writer. right? Like seven, eight years old, you're writing novels.

15:42Do you sit there, you see something like, ooh, what if this, what if that, what if, do you actually do that? So this is funny. This is a, I actually don't think I've talked about this publicly. So my wife is really the only one who sees me do it. But the answer is yeah, like obsessively. The amount of notes that I have in my phone would shock you, and the length of each one. Because as I'm making the content, like I guess this is where it gets a little scientific. There is a way to capture content and structure it while you're shooting it to make sure that the end product is the best that it could be.

16:28I guess you could call it like, that's my creative process. And my wife will watch and she'll be like, this is so interesting. So like this is it. So this is how you became who you are. Like I'm watching, it's the behind the scenes boring stuff where I'm sitting at the laptop typing for hours on an airplane or like on my phone, just kind of like maybe looking out the window, waiting for an idea or inspiration to hit and then put it in my phone, thinking about it like it's the less glamorous side of it, but also the most important. So you wreck, so the notes you write, is it storyboard? Is it, because how many of you guys have seen the commercials he does with Prime, with different videos that, anyone's seen the stuff that they do with the commercials?

17:14Some of the things you do on how creative you are, I'm like, that has got to be the most, how did you come up with that idea? How did you come up with that thought? Do you write, do you write pictures and you say, first, I'm going to do this, then I'm going to do that. Then I'm going to say this. Here's what the opening line is going to be. Do you want me to run you through the actual... Yeah, I want you to run me through it. All right, so two things. First off, creativity is interesting because it is something that comes to me naturally, which makes it easy for me to come up with ideas. I implore you to figure out when you're most creative, if you're a creative person or in a creative industry.

17:54For me, it's like the 10 to 20 minutes. That's usually it. the 10 to 20 minute window when I close my eyes when I go to sleep at the end of the night. Which isn't great for my sleep pattern, but like for some reason when I put my head on the pillow and I close my eyes, I can just imagine and see things and I'll pick up my phone and write notes, pick up my phone and write notes. That's the first thing. In terms of the creative process, if you have an idea for the love of God, get it out of your head and write it down. You will forget it. You 100 % will forget it. It's such a big point, by the way.

18:35You know how there's, you wake up in the morning, you're like, I was thinking about an idea, I forgot it. You will forget it. There are some ideas where in my head I go, that's so fucking good, I won't forget it. Pat, I love a good idea. I am obsessed with a good idea. A good idea can literally light my soul on fire. I have been sent down paths that have changed the trajectory of my life because of a seed of an idea. But, not every idea is going to be an incredible idea, but some of them are still good. So, for the love of God, if you have an idea, take out your phone, write it down. Or type it in your phone, write it down.

19:09Whatever your method of inscribing is, get that shit out there. Here's the creative process.

19:20Okay, this is a little bit of a masterclass on storytelling. if you're someone who thinks storytelling is important, and by the way, it is. Steve Jobs said the storyteller is the most powerful person in the world. And storytelling is a medium that has been around for the existence of humanity, the entire existence of humanity. Our ancestors would sit around a campfire and tell stories. In fact, I just watched a video that said after our ancestors were done hunting during the day and they would sit around the campfire and tell stories, 80 % of what they spoke about at night was storytelling. So, word of mouth, inspiration via storytelling.

20:03So, what I do is, if I know that I want to tell this story, or I see content going in a certain direction, first things first, after you shoot something, take out your phone, write down what you shot. Write the broad strokes of it, write the date. Date, this is what was shot, broad strokes, okay? Every time you log a piece of content, do that. If you're pursuing a quest or a story or something like that, eventually you should have a list of all the stuff you shot. This is the hard part. Now you have to structure it. What makes sense? There is a formula for storytelling that the best storytellers in the world follow, and there's a bit of a taste and intuition that comes with it.

20:51But if you have not and you want to tell stories, you should read the book, Save the Cat. There's beats. There's beats you could follow. Rising exposition, all is lost moment, the climax, all of it. And I'm not even like an expert at like fully following it beat by beat. But there's like a, there's a rhythm and there's conflict that has to be introduced. So, I will sit and, this is actually interesting and probably not super helpful. But I will sit and I will wait for a stroke of inspiration. If an idea has taken over my mind, I will be patient to let the stroke of inspiration hit me before I start structuring it.

21:32It comes with the obsession of what I'm trying to show and what I'm trying to tell. And I know that there will be a day where I will sit there for four hours and beat out the entire story. story. But the structure is important. It's like you're doing the work before the work, and you get to see what the story looks like before it's there. Why would someone stay for a video that, or a story you're trying to tell that doesn't have conflict? That's really important. You've got to figure out what that is. And then what's the resolve for that conflict? How does it happen? And all these various beats, if you can figure them out beforehand, you take a lot of work off your editor's plate, which is another thing.

22:16You should have a kick-ass editor or two. You were also editing early on. I was editing. It's important. Right. I remember one time I went to a social media world conference. It was in San Diego. It's got to be 10 years ago, maybe 11 years ago. This video went viral. Logan walked in, ran around, created a riot, and left. Do you remember this event? Yeah, it was VidCon. It was VidCon. That's what it was. Yeah, VidCon. That's what it was. came in and I looked at kids I'm like what happened this guy named Logan Paul why are people running like this he's a massive youtuber right now you should see what he's doing and it was you were there I was there I was at that event I saw I saw that happen you literally ran by me by the escalator I'm like so who is this guy I'm like you're running around going doing all this I'm like and then later on of course you turn into who you are today one of the bigger names so for you what's your lens on because now you run impulsive that's a different lens right You've done vlog and then there's the content creation.

23:13How different you look at running a podcast versus running a vlog versus making a video, making an ad? Yeah, so you've got to be able to context switch. Well, actually, no, you fucking don't. But it is a good skill if you want to be someone who has more than one tentacle, which in the world of content creation helps. If you're someone who's aspiring to be a content creator or are a content creator, it's a skill. And that skill can be utilized in different ways depending on the medium that you're making the media. So yeah, I mean, the context is always switching. And you know what? It's interesting.

23:52You mentioned impulsive. My personal opinion, actually, I think our format on impulsive is outdated. There I said it. We were one of the first people to do podcasts. And I think the world of podcasting has changed in a way. I think the angles look different. I think the value that is being brought from podcasts is a bit different than what Impulsive offers. Impulsive is, we bring value, but it's mostly like entertainment. And I think a lot of people listen to podcasts now to learn something or try to better themselves, which we don't always offer. And so it's a conversation of like, what does the future of Impulsive look like?

24:31And that's a context switch right there. But depending on the medium that you're creating. You have to be able to understand what it is, where you fit, and who you're trying to speak to. And that takes time. So, impulsive. So, even the format of, like, do you guys cut and you upload the interview and you're saying maybe we ought to use a little bit more AI to score the clips better? Are you saying that or are you saying more the conversation being around education instead of more entertainment? I'm saying, like, what is the future of impulsive look like like in general like is this is is our current format working it is so oversaturated now podcasts are so oversaturated and when we started man it it just wasn't like and and it was reflected in our in our view count we'd put we man we get like one to four million views a pop now now maybe 250 500k which you know i think if if impulsive was the one thing I'm doing, you might look at that and be like, oh my God, we're irrelevant.

25:39Which by the way, I fucking hate that word because it's weaponized and thrown around like it actually matters. And like, what is, what is, what is relevance? Like, does it even matter? Some of the, some of the wealthiest, successful, happiest people in the world are irrelevant. Like, but in social media world, everyone is so tied to the numbers and the views that they're getting, that they get sucked up by shit that doesn't actually matter. If you're a content creator, you have to be prepared to remove yourself from the emotion of the views, which is way easier said than done. I'm there, right?

26:16But when we look at impulsive, it's like, okay, like the views are at probably like, probably maybe not the lowest we've ever been, but it's not the best we've ever been. And so it's like, how do we make this medium and this content more compelling or be able to compete. Why are you so comfortable talking about that here in front of everybody? I don't give a fuck. That's where I'm going with it. That's the part that I want everybody here for us to take. Walk me through the next phase because you went through this early on at age. A lot of times the bigger worry is not to you. Logan, everyone knows who you are.

26:53You're not an A-lister. It's not like folks who are getting started. But the worry is about what other people think of what's going on with the business. How did you, when you were coming up, you've had a few setbacks in your career. You've had certain, and a lot of them were probably. Yeah. How did you, the first time go through it versus the last time? How different is the last Logan Paul going through a setback than the one from 10 years ago?

27:18Yeah, I have had a lot of setbacks. And now, when they happen, I thank God for the trial and the tribulation. I'm grateful for the setbacks. I often find that those moments are when I learn the most and lead to the best outcomes in my life. Failure is not a bad thing. Failure should be celebrated, I think, because you're going to learn the most and you're going to become the person you want to be because of those failures. All of us are sitting in this room here today because of everything that has happened in our life. If it had happened another way, maybe we wouldn't be here. Maybe life would look a little different.

27:57And so, again, it's so cliche, but a lot of the cliche stuff is true. You can't be afraid to fail. And moreover, you cannot give a fuck what other people think. People are strangers. And online, like, man, yeah, I've had failures and everyone's seen it. And some of it could be considered embarrassing. But like, whatever. This is my human experience. this is what's happening. I've chosen to share my story with the world. The story has ups, the story has down. None of it fucking matters. We're on a floating rock spinning in the middle of an infinite universe. We don't know why we're here. We don't know how we got here.

28:39We don't know where we're going. If you think for one fucking second, anyone actually cares about what you're doing, you're wrong. Like, yes, your family and friends, I'm being general, but like in the grand scheme of life. Bro, do you understand how small we are in this universe? It's incomprehensible. It's incomprehensible how tiny we are, this speck of dust we are, not even a speck of dust, an atom floating in the middle of an infinite universe. And here we are thinking that we fucking matter. Yes, you matter to your family and friends. Again, I'm being general. But what I'm saying is it doesn't fucking matter.

29:15You have one life. You've been blessed with this one life in the world, go out there and do what you love. And don't, it doesn't matter what anyone thinks, go do what you fucking love.

29:33Were you like this 10 years ago? Or did you have to develop this mindset? No. Because it seems like it's been there the entire time. It's been there. Okay, yeah. It's been there, yeah. But it's cemented now in a way where there's a saying I like. Like, I'm someone who, like, I could walk on water, and people would tell me it's because I can't swim. He's only walking on water because he doesn't know how to swim. Shut the fuck up! Everyone has something to say. And like now as a 31-year-old adult, I realize like, yo, that mindset of not giving a fuck like is really important. And when you understand that strangers are going to give opinions about what you're doing and it doesn't matter because they're strangers and no person is going to tell you who they think you are, you're going to reach a level of peace in your life that is going to allow you to do the things that you want that make you happy.

30:40I agree. Make some noise. Make some noise. That was phenomenal. know Logan is you give me the vibes of a guy that's very intentional what he's doing and you're pursuing what's important to you are you in pursuit a of a clear vision for yourself not like we have to rock here two years ago and he said you know when he went to his managers and he said I want to be Will Smith except bigger and I want to do I don't know if you've seen that interview or not is there a vision for Logan Paul are you kind of like I'm going out there doing my thing and opportunities are coming my way. Which one do you think you are more?

31:15This is one thing that Jake and I don't have in common. We're very different in this way. And I draw a lot of comparison to my brother because he's like, you know, same upbringing, very similar career, but very different. It's interesting to see like how two people can do this and separate, but still have similarities. He's far more intentional with his vision, specifically his long-term vision than I am. Wow. He's very intentional. Seriously. Yeah, and it's going to, it'll pay off. You'll see. Jake is a phenom. He's, I think, I think, I think my brother could be the president of the United States.

31:48Get out of here. Yeah, I think he, I think. You saw President Trump said that the other day. Yeah, I think, I really think he could, which is just insane to say, but Trump did it. There's no reason my brother can't do it. And I think, I think he could, I think he could do it. And then maybe I'll do it after. 16 years of polls, who wants it? We won't let you down. We won't let you down. He's already getting the boat 20 years before. But I've found that I can see about three years out pretty well. After that, the world's changing so fast, man, especially now. Things are moving faster than ever. It's harder for me to see, I think, more than three years in the future.

32:36I can write stuff down, but things happen. And I actually pride myself on the ability to adapt and pivot a little more, which is what I've gotten good at. But I have a maybe like a short-term three-year vision. And then after that, shit, I don't know what's going to happen. But I'll tell you what, something's going to happen. Something's going to happen, that's for sure. Was WWE intentional? I don't watch WWE, but I watch you. Thanks. You are ridiculous. Thank you. I'm not trying to make you feel good. I literally, when I watch some of the stuff you do, I'm like, how the hell is he doing? All these years, nobody knew you could do these flips from the back.

33:18You fall on your back. You're thinking this guy's going to hurt himself. And you did what you're trying. I did hurt myself. Yeah, you did hurt yourself. Yeah. It's W. Was WWE part of the plan? You're like, I'm just going to go do it. Handmade in Portugal. Their craftsmanship is a way of life. For those who move through life differently. From sunlit decks to nights that never need an occasion Every detail is considered Every step, effortless Crafted from fine suede and built with builder technology Designed to move with you Because true luxury isn't about being noticed It's about how you feel when you arrive The FLB Icon Loafer Made for the life you've earned

34:09Yeah, no, to Pat's point, I'm incredible. I really am. I'm the best. Yeah. You know, there's two patterns. I'm the best there's ever been. Yeah, it's true. I am. I am the best that has ever been. And it's hard because when you're as blessed as I am in the WWE, it's like, how do you stay this humble?

34:34Everyone says, they say, Logan, you know, you're so humble. I'm the most humble person that I know. And that's been something that I struggle with, staying humble, being as good as I am. To answer your question, nah, that was a bit of an accident. I took an opportunity. How about this? Say yes more, do more stuff, discover what life is and what you like, and perhaps you'll find a hidden talent in there. I was 27 years old when I went, oh my God, the WWE is perfect for me. This is the perfect medium for me to paint my picture. This is what I'm saying. I'm an artist. The canvas changes. All professional wrestlers are artists.

35:16It's very, very high stakes performance art that is incredibly physical with no safety net. And I love everything about it. And it's the hardest thing I've ever done. I've said this before. People won't ever understand the 360 degree machine and the nature of professional wrestling and the artistry that it demands. It's grueling and it's really difficult. But man, there's showmanship, there's storytelling, there's physicality, there's character work. It's the most fulfilling and most difficult thing I've ever done. But I discovered it at 27 years old because I said yes to the question of like, hey, do you want to do WrestleMania with the WWE?

36:04Sure, that sounds fun. And then after I did my first match, I went backstage and I watched myself on my screen like I've been doing for 20 years. And I went, what the fuck? I look like a wrestler. This is, you know, I might beat some meat on this bone. So it took me 27 years to find the thing that I think I was honestly born to do. I think I was born to be a professional wrestler. And here we are now. And you were a wrestler before in high school. Well, yeah, that's what I'm saying, Pat. I wrestled, like, my whole life. And then also, like, did stunts my whole life. And was being a jackass on camera my whole life.

36:46I remember my brother and I were making a video. I was trying to convince him to get on a tandem bicycle with me. and go off of a ramp, like a very high ramp, like a four-foot ramp. It's so stupid. And I remember he's like, nah, man, I'm not doing that. We're not crash dummies, or like we're not stunt doubles. And I remember like thinking in my head, like, I think I am. I think I am. I love this shit. So I convinced his friend John to do it with me, and then I broke my wrist true story true story yeah but I love stunts I love like it's it's it's everything I love to do and it's so obvious like the WWE like obviously I'm gonna love wrestling stunts showmanship camera work like duh but like I don't know it took me 27 years and in your mind when you go I think you're the first person that they put prime in the actual yes so how do you negotiate that That's a very difficult thing to negotiate.

37:52So they've never done it, and they choose to—the first brand they do is Prime Dream. Yeah, it's interesting. How did you negotiate that? Yeah, so there's—so the WWE canvas, for the longest time, Vince McMahon did not want anything on the canvas. New leadership, TKO, we're trying to make some money. And so they floated the idea around of having sponsors on the canvas, like the UFC does. Ultimately, it's not going to take away from the product. It's just going to earn the company revenue. Yeah, like— I think maybe Vince's vision of like a pure empty mat was noble, but at the end of the day, this is a business trying to turn a profit.

38:27And so at first it was, I think it was pitched, but there was a, there's a bit of a logistics thing in that the paint that they paint the logo with is a little slippery. And so when people start sweating on it, you start to slip. So there was like a little back and forth about like actually logistically how this was going to work, but I'll just say it right now. In my eyes, if I was a wrestler in the WWE who was performing at a very high level and delivering time and time and time again, and I have a podcast that was essentially bought by Fanatics and the WWE, and I'm able to get my brand's logo in the WWE, I'm very ingrained in this organization.

39:17They can't fire me. They can't. And, you know, Joe Hendry would be singing songs like, can we fire Logan Ball? No. I'm everywhere. I'm everywhere. And so, I was able to leverage who I was outside of the ring and the brands I was building inside the ring with my character in the WWE, because by the way, the fans hated, they hated that I stamped the middle of the mat with my logo that will ultimately help me sell more product, stay hydrated, but that works in the WWE because I'm a heel. I'm supposed to do stuff you don't like, and if you do stuff that people don't like well enough, they'll like you.

40:07It's so weird. It's so interesting. Like, man, if you guys ever come to a WWE show, maybe we'll come to Vegas. They hate me. They hate me. But as soon as I leave the arena and we're all done pretending, it's like, yo, man, we'd love to hate you, bro. Like, I get a picture. My son loves Prime, by the way. I'm like, yeah, like, that's funny. Quote the Same thing I said earlier. That was a nice little blur. And by the way, so monetary-wise, how much you think the impact has been of that local being in the middle to the sales? Can you track it? It's almost impossible to track. I will say this. So, Prime is in an interesting spot right now because this was the fastest growing beverage in the world.

41:00There are a lot of people who like say that no this this this was it like there's like the data and the revenue like shows that We got caught in an interesting scenario where since prime was a social media brand It's sort of like a live by the sword die by the sword type thing And when we first launched prime it was it was cool to try prime and give taste tests on it and everyone loves it And it legitimately is a better for you hydration product. That's why we made it compared to Gatorade will win 10 out of 10 times, less sugar, low calories. The product's phenomenal, and the sales show that. However, when you are eating legitimate market share from corporate conglomerates, the forces that be may find ways to detract and hurt your brand.

41:52And our competitors found a way to do that successfully. and at the same token that it was cool to like Prime, it then became cool to hate on Prime on social media. And like, it still is. Like, if you shit on Prime, you're going to get views, which is unfortunate because we're offering a better for you product. Hands down, no question. It's a better hydration product. But we're in a position now where we have to stabilize this brand and get people to understand that we are offering something that is actually what we say it is, and earn a little bit of trust back, because trust was broken by negative headlines, lawsuits that have either we've won or have all been dismissed, and just stuff that I don't think normal brands who are building their presence on social media have to face, because it's led by two controversial figures, me and KSI.

42:50So you think as long as you guys are heels, that's going to hurt the brand? Is that— Because you guys went from zero to 1.3 billion in like a couple years. Two years. Two years. Yeah, it's insane. Yeah, it's insane. And then one day we wake up and Senate Majority Leader Chuck Schumer— Senate Majority Leader Chuck Schumer is talking shit about Prime. And that's weird. Haven't seen him speak at a podium since then. Weird that on a Sunday morning, by the way, Chuck Schumer is telling our parents that Prime is bad for their children. Chuck Schumer? Chuck Schumer, bro. Interesting. How do we think that happened?

43:35I'll let you speculate. But, yeah, that's weird. Our competitors played a smart game, and they won that round. But it's a marathon. It's not a sprint. And as long as you don't die, you have a chance to win. We chose an incredibly hard category to infiltrate. Beverage? It's tough. It's tough. And so we have an opportunity now where we just got to keep making amazing products and keep telling cool stories with the brand. And I think Prime can be a staple that literally defines a generation, especially Gen Z. Gen Z loves this product. Yeah, we see that. We see kids always talk. We go to school. We see Prime everywhere.

44:20They want to drink it. Floyd was here yesterday. Floyd Mayweather. I saw that. He owes me$1.5 million. Just want to make that clear. He owes you how much? $1.5. He hasn't paid it yet. No. But I'm not the only person he hasn't paid. I think I'm low on the list. $1.5. I'm not exaggerating. He owes me$1.5 million. How are you not able to get that money from him? Bro, I don't know. Because he took$10 million cash, sold our fight, using my name in likeness and i had 15 of the the proceeds of any deal he did and he had and he didn't do the d he didn't follow through and fight where he said he was gonna fight with the i think it was people in dubai um yeah if you're watching this i'm ready for my cash man thank you thank you he was here yesterday it would have been good if both of you guys came out the same time we would have done the interview together that should have been entertaining would have more entertaining although we had a good time maybe we can set that up uh well there and and yesterday one of the conversations he brought up is the fact that he's open to the idea of fighting connor again in a pacquiao fight again if you would box and do one of these big boxing matches you guys who would you fight who would be the next one that you would i think it would i think would be connor and i'll tell you why the me and connor almost i think like almost could have happened.

45:42It didn't happen because he had a couple more fights on his UFC contract, but Conor is interesting because he's such a showman and he's so convincing. He can convince people that he could beat me. He could do it. He had people convinced that he was going to beat Max Holloway. This was his last fight. I said, no fucking way, bro. I threw 60K on Max Holloway. I'm the only one in the room. My friends are like, dude, it's McGregor. I'm like, you don't understand. That dude's last five years weren't like a healthy, physical time off taking five years. That dude meaning Conor. Conor, yes. Like, bro, this is like, he was doing bad boy things.

46:30And it caught up to him. Father time caught up to him. And life, especially in sports, can be very honest. And Conor was not prepared. So like, yeah, if the fight came around, we're both under TKO. I'm sure it would be box office. And I'm sure I would whoop his ass. But he'll convince people that there will be half this people in the room who think Conor will beat me. So you think you'll beat Conor if you guys fight? Undoubtedly. First off, I'm like 30 to 40 pounds heavier. Second off, he's not an amazing boxer. Third off, look at the shape that he's in. Whatever shape he's in right now, hobbling around on one leg or doing a copious amount of nose drugs versus what I'm in.

47:11I'm locked in. I'm locked in. I was a tag team champion before I pulled my tricep. Shout out to Vision. So you would? You would entertain a fight against Kyle? Yeah, of course. What cup? But I would honestly do boxing or MMA. I don't, yeah. You would do MMA against Kyle? Bro, I'm a wrestler. And I did like four years of jiu-jitsu in high school.

47:41Who was it? Was it Bradley Martin that came up and you guys went away and then nobody saw what happened with the fight and you came out and it was very obvious based on body language. We did a marketing stunt. Yeah. So nothing happened. No, me and Bradley Martin fought. You actually did fight. Yeah, I pulled up to Bradley Martin's gym. We had a real fist fight. No cameras. No cameras. Everyone talked about it. No cameras? This is insane. This wasn't filmed. We agreed, no cameras. And then when we launched the prime protein shake, I was like this is an amazing opportunity bodybuilder We fought I actually have no problems with them.

48:14In fact, I love Bradley Martin very likable guy. It's awesome Yeah, and so I was like let's let's fucking recreate the fight and turn it into an ad and it worked It was an amazing launch for prime shake Okay, so so maybe one thing we do know is there could be a fight of counter against the against the Logan my ultimate goal would be to win the WWE championship and and then go fight Conor as a WWE champion, whoop his ass, come back to WWE goaded. And I think it's possible. TKO's got to make a couple decisions. I mean, that's undeniably massive. It's massive. I think Conor has one more fight on his contract, but my belief is,

48:58he's a fucking bum. Who are you going to put him against that people are excited about? Like, they're always going to be excited because it's Conor McGregor. Or you can make another crossover super fight that will get more attention than whoever he decides to fight next. Because everyone knows that he's faking it. It's funny. He's really a WWE star at the moment. Conor. Yeah, he's doing the same thing I'm doing. But worse. Way worse. Do you know if WWE has ever thought about bringing him in to be a wrestler? I'm sure it's... That would be a massive hit. No, he'd be incredible. He would be incredible.

49:34He'd be incredible. Yeah. I think he's so captivating. I'm a fan. He's just a bum. If you have any questions, start lining up because I'm going to bring Dylan here to ask a question, then we're going to come to you guys. So Vinny, if you want to send Dylan up here, my 12-year-old son's got a question for you. Yeah, yeah, yeah. That's amazing. I know you met him in the back. You guys were talking. So he's between the two of my sons. He's the one that likes to be in front of the camera. The other one likes to have the camera on others. That's awesome. But Dylan, if you're back there, Dylan, if you want to come up with a mic, is he back there?

50:09Can we make some noise for Dylan Bedevi? There we go, Dylan. Come on. What up, my man? So you got a mic? Do we have a mic for Dylan? Are you mic'd up? Can we get a mic from back there? He came up raw. No mic. You could just bring your question. He's got a mic right next to me. There you go. Okay, Dylan boy, go for it. If you and Jake fought, who would win? Whoa! What's this guy trying to do? I'm seeing him next weekend. MMA or boxing, boss. Street fight. He's saying street fight. Oh, my God. Street fight. That's interesting. I would beat Jake in a street fight. I would. I think he would tell you the same thing.

50:54Why are you lying? Why are you lying? I whooped his ass! I got a ground game the kid doesn't have. When's the last time you guys actually fought? Like how old were you when you guys fought? We got a certain age where we realized if we fought, we would just destroy everything. And he's big, he's big. So he's like 6 '2", 230, I'm 6 '2", 230. If we fight bro, like things are breaking. last time we fought I think it was maybe on the beach during 4th of July we tussled around a little bit we were drinking this is recently no no no this was a while ago we're adults now I'm 31 bro but yeah I beat his ass bro

51:48thank you so much thank you bro nice to meet you thank you you can stay here buddy okay Right here, I'm going to come to you first. Yes, sir. What is on your mind? Hello, Logan. Hello, PPD. Thanks for the great event. I wanted to ask you that if you were 15 years old in this day of age, and like you were back to where you're 15, what's the first thing you would do? And how would you make sure or try to get back to the place that you are right now? How old are you? 15. Great question. Let's see. Okay.

52:30First things first, I think you have to understand the landscape. You're a 15-year-old living in a world that is prominent with AI and content creation and the advancement of technology in general. world, and if you're able to find a way for you to see where you fit in that world based on something you like doing, I think you're going to increase your chances of succeeding. There are certain occupations and things you can do and careers you can pick that will yield a bit more financial success if that's important to you. For some people, it's not. But I think if I was 15 in today's day and age, following my own advice, the first thing I would do was figure out how my love for content creation fits in an incredibly oversaturated environment.

53:28It's hard. Becoming a content creator is going to be and is very difficult, because the people that are succeeding right now are very good. I had this prediction about five years ago when I saw where social media was headed, and there was some study that they surveyed kids his age, and 80 % of them wanted to be YouTubers, which was insane. But you have more people entering an industry, then the cream will rise to the top, i.e. iShowSpeed. Kids a Phenom, i.e. Kai Sinat, Phenom, streamers, naturally, perfectly fit showmen exist. And so, where do you fit in that world and how can you make content that's different?

54:11I would, at your age, try a lot and get really good at the things that you naturally like and see where it fits in today's day and age. Fantastic feedback. Make some noise. Max. Logan, thank you for being with us together here today, man. We appreciate you. Valuable insight. My question is about how you process issues. Patrick has educated us all about signal versus noise inside of your life and your business. And you have so many opportunities that present themselves to you. How do you decide which ones make sense that are aligned with your brand? That you want to tie your identity of your brand to and form alliance with?

54:52How do you process what makes sense signal versus noise? Yeah, so you'll get better at discerning the two the older you get and the more you do. I do believe you should say yes to things and try things And then you'll be able to kind of funnel out the stuff that you don't like and the stuff you do like I moved to LA thinking I was gonna be an actor like fully thought I was gonna be an actor And tried very hard very hard acting classes Auditions like this was this was what why it's literally why I moved to Los Angeles I was met with the harsh reality that I can't fucking act And I'm not saying that I can't I cannot I am NOT an actor And I had to look myself in the mirror and go, damn, like, that sucks.

55:36I just put, like, five years into this. Oh, you were in Baywatch. That's right. Bro, I was in Baywatch. My scene was cut, though. This motherfucker.

55:46It was cut. It's funny. The producer told me as well. I'm on set. He's like, dude, the great thing about this scene is it can't be cut. It's a plot point. I'm like, sick cut. Probably because of me. I'm not kidding. I can't act. So you'll get better at it. So try stuff and then eventually you realize that the power of no is truly a powerful thing Do things that make sense to you do things that fulfill you and if you can try to make some money along the way I like that quick follow-up is the beef with Brady real bro Come on. Can I keep it real keep it real fuck Tom Brady. Come on, man Brady's the goat man.

56:24Why he throw that ball at me then? Well, why he throw that ball at me? Is all attention good attention, yes or no? No. No. You're in the business of entertainment, getting eyeballs on you, right? Turning them into clients, people you can help with your brand. Yeah. How is Brady not the man? Brady's the GOAT. Hold up, hold up. I don't disagree that he's the GOAT, but he could still be a giant douchebag. Can you share a story or an example? About Tom Brady? Yes, please. Bro, he walks around backstage like he's the king, and yes, we all know he's the GOAT, but show a little humility. And also, be a man of your word.

57:02You're going to talk shit to me about a flag football game and degrade me and what I stand for, and then not even show up and get beat by me? And then when you're mad about it, you're a sore loser? Playing ping pong with him, spiking the ping pong ball at me, throwing the football at me? For what reason, bro? I admire what he's done, And I used to like him on the field, but when I met him in person, I had to cut it. That makes sense. I appreciate you sharing that and being honest. How much of it is real? Because sometimes as a viewer, we think that that's staged. Him slapping you at Fanatics, right?

57:38But it's real, is what you're saying right now. Let me make one thing clear. If you watch the footage in slow motion, I actually blocked the slap. True that. I blocked the slap. And that's because Tom Brady can't move like he used to. Which I think is what we saw on that field ultimately when I beat him. Single-handedly, basically. I appreciate you, brother. Thank you, Max. Great feedback. Good question. All right, let's go right over there. Go for it. Yes, Dimitri. My question is for both of you, Patrick and Logan. As a YouTuber, I'm dealing with something for the first time in eight years. someone's questioning my integrity.

58:22I know you've been attacked by Coffee Zeal and those people. My question is when people publicly question your integrity, when do you opt in to answer legal action or ignore? And have you ever made the wrong choice? That's a phenomenal question. Go for it. That's a really good question. Man, there's a lot a nuance to this answer. Because some things do deserve a response, some things deserve to be ignored, and then when the only route in my experience to clear something up is legal action, that can also be used effectively. You can't hide anything in court. They're going to find the truth. And if you're a person who believes that truth matters, and there's defamatory statements or things that are said that can be objectively disproven in a legal setting, and your brand has been harmed in a significant way, unfortunately, that may be the route to take.

59:33It's going to take a long time, it's going to be very expensive, and it sucks. But I think truth is important. And to be honest with you, I use the legal system a lot. A lot. Because, you know, to your point. From the other way around. From you to others who are. From me pursuing legal action. Yeah, bro. Like, you want to say something untrue about my brand because of a false narrative you heard online? Cool. You can do that. But if it's untrue and you don't come with facts, I'm going to throttle you in court. Yeah, you did something with Prime. Who was it that you guys went? was it Alex Spyroy?

1:00:11I don't know who was representing. You guys went after somebody that was doing something to you. Yeah, for sure. I remember that. I mean, Ryan Garcia went on a tirade. Right, that's the one. He went on an anti-prime tirade, calling it poison, calling it all this nonsense. And so, like, bro, it's just, you can't say stuff that's not true. And funny enough, we settled with Ryan, and I actually have him on the podcast later today. Stop it. Are you kidding me? That's so funny. I'm flying to LA. That is so great. I'm flying to LA to speak with Ryan since then. Demetri, I would tell you, I'll be very brief in mind, and I'm going to go to two others before we wrap up.

1:00:48If a person's an honest player, I'll talk to you. So, Cafizilla, Steven, I've been on them twice that we've talked, and I tell them, if you're entertaining and you're trying to exaggerate, I'm not going to come back on. But if it's an honest conversation, we'll have it. And then there's some guys that they're only dedicated to making negative videos about you. There's a guy that 90 % of his videos about me negative the bigger you get you can have a lot more those guys You can go right now type in mr Beast is a this there's videos with 88 million views. It's never gonna go away. Just so you know that never did it It's like whack-a-mole.

1:01:19Yeah, it's a bit like whack-a-mole. Okay, let's do a couple other ones here. Thank you for that Should we go there? I'll come to you here section 1413 I Just want to start by saying thank you for putting this together Patrick. There's a lot of great knowledge to be had Logan, my question for you is that you spoke about your love for good ideas. And I think that's something we can all relate to in here. But the biggest separator from that is taking the idea. Execution. And executing on it. Right, exactly. So what would you say is the next step in the pipeline from those ramblings on your phone to actually getting something out there to, you know, profit off of it?

1:02:02I mean, bro, the first thing is, like, just do it. Just go and just start. Do something. Do anything. Forward progress. Momentum. Get it going. You're going to figure it out. Awesome. Simple. I love it. Right here. Simple. Yes, ma 'am. Hi. My name is Alicia. This has been a great event. Very beneficial. So, thank you. Yes. My question might be a little controversial. I don't know much about you until today. Yeah. I'm from Patrick's generation, and I'm... She just said we're older. No, no, no, no. No, no. Okay, please continue. Go for it. So I'm Puerto Rican, and I do know that you live in Puerto Rico.

1:02:50Yep, yep. So I just want to know what you think of the governor currently. Oh, wow. And how do you feel about the future of Puerto Rico? What a question. Great question. I love that you're Puerto Rican.

1:03:07If you think that's controversial, I gotta be honest, Alicia, you don't know controversy. I've been through some shit. Unfortunately, I can't answer your question about the governor, not because I can't or like my PR team is telling me. I don't know enough. I just—I don't. I apologize. As far as the future of Puerto Rico, I am obsessed with the island of Puerto Rico. I think it is one of the most beautiful places on the planet with some of the most beautiful people on the planet. The amount of culture and art, musicians, and taste that comes out of such a small island that as it stands is a territory of the United States is astounding.

1:03:46The fact that I get to call it home is such a privilege. I'm so grateful. I don't know what the future of Puerto Rico looks like, but I can tell you this much. When the time comes, I want to contribute and give back to Puerto Rico in a meaningful and impactful way, along with my brother. We've tried and have done some stuff on the island thus far between Jake's association boxing bullies and putting on Amanda Serrano and getting the pay that this amazing Puerto Rican fighter deserves. But I'll tell you this much. if Jake and I become president of the United States and the Puerto Ricans want it, we're making Puerto Rico a state.

1:04:27Number 51. We'll take a vote. We'll take a vote. We'll take a vote if the Puerto Ricans want it. We're going to fight for you. By the way, you said something. You said Jake is very different. He's this, he's that, he's a Republican. You had Trump on your podcast. Doesn't make me a Republican. So you're more of an independent. Would you say you're more like in the center? At the moment, I'm a Republican. At the moment, you're Republican. Yeah, I'm a bit centrist. I think the Democrats made some crazy, crazy decisions that hurt people that felt like they could identify with the party. And by the way, this shit's all a pendulum.

1:05:07It's all swinging. We're very right, very Republican at the moment. It seems the world is leaning that way. It's going to go back. And I just try to do things and live by way of common sense. It's crazy, crazy ideology. Very extreme, Logan. Super extreme. Let's do the last one here, and we're done. Go for it. What's up, Jake? Nick Long. Damn, bro. Get him out of here, bro. I'm not Jake. As they say, Jake, I meant Logan. Sorry, man. Did he really call you Jake? Yes. You called him Jake? That's crazy. Is that what you're going to do with the last one? It's totally going to negate what I was going to say, because it was a statement of gratitude, man.

1:05:47I saw you, WrestleMania 42, here in Las Vegas with my son. I was a high school wrestler, NCAA wrestler. Sick. Hulk Hogan was my hero. And it was so cool, man. Like, as the boy in me that's still alive, to watch my son watch you. Whoa. The next generation. Wow. Whoa. That was something I shared with my father. Whoa. My father took me to wrestling. Dude, it brought me to tears, bro. Oh, man. And the fact that you're carrying that torch forward, and to see my son look at you the way I looked at Hulk Hogan melted my heart. Oh, man. So thank you for that. What a cool one to finish on. Thank you for sharing that.

1:06:24And hopefully that makes up for calling you the wrong name. It does. Because it seriously was like a deep moment of gratitude and reflection. Man. So my question for you is we help entrepreneurs become exitpreneurs. We believe every entrepreneur should have an exit strategy. Amazing. Begin with the end in mind. When you started Prime, did you guys intentionally think about building real enterprise value and having an exit strategy? Nope. Massive, massive, massive mistake. Massive mistake. Not a decision that I supported or wanted, and I don't think KSI wanted it either. together. We had opportunities to exit or get partners who would buy into the company and potentially could have had a huge cash out.

1:07:17Our partners didn't want it. Sucks. We were like, yeah, we trust you guys. And we paid the price for it. So to your point, having an exit strategy in mind, having a goal of what you want to do and having a way to make sure that your hard work is eventually going to pay off is really important. And man, don't be afraid to take chips off the table. Don't be afraid to take chips off the table. How much do you think that potentially cost you by not having an exit? I'm not exaggerating at all. Minimum$100 million. Remember, if I'm not mistaken, you own 20 % of Prime. So that's K-Prim. Whoa!

1:08:02That's proprietary information. He didn't tell me this. This is not what you told me. This is what our good research team tells me. Just Google it, Pat. By the way, 20 points is a real number. Just a$1.3 billion company, 0 to 1.3 in two years, 20 points. So for us, with Prime specifically, like if PepsiCo, for example, were to acquire us at the time and we looked at it, it would be a borderline like antitrust monopoly type situation. So they couldn't. And it grew so fast that a lot of these big conglomerates weren't sure what's going to happen with the company, which is a totally fair concern.

1:08:40You've got to make sure to stabilize and prove that your numbers are legit. But still, there's private equity that would have bought in half a billion dollars. It was easy if we just let's throw it like easy. It didn't happen. But you know what? This is going to be a fun challenge. It's going to be a fun challenge to get back to 1.2 billion and get Prime back on the right track. All right. Great question. Get an exit strategy. Great question. All right, gang. Maybe you can help me. I can help you. Look me up. I got you. Make some noise, Logan Paul. Thanks, guys. Thank you so much. Brother, appreciate you.

1:09:14You were amazing. Thank you so much. Thank you so much for coming on. Thank you for coming. I know it's a long flight stuff you're doing. So I appreciate your time. Thank you. Great event, brother. Handmade in Portugal. The craftsmanship is a way of life for those who move through life differently. From sunlit decks to nights that never need an occasion. Every detail is considered. Every step effortless. Crafted from fine suede and built with builder technology designed to move with you. because true luxury isn't about being noticed it's about how you feel when you arrive the FLB Icon Loafer made for the life you've earned