In short
“Stock Stories, Vol. 11” on Rule Breaker Investing—four guest stock narratives plus David Gardner’s “spiffy pop” lore; themes include simple business models, comeback leadership, long-term investing, and self-disruption.
Guests (backgrounds)
- Sanmeet Deo: on Motley Fool’s Supernova team (Odyssey mission), previously discussed Crocs.
- Asit Sharma: long-time Stock Advisor contributor; semiconductor/quantum interest.
- David Meyer: senior analyst at The Motley Fool; 20 years; co-captain of Supernova Odyssey.
- Andy Cross: Chief Investment Officer at The Motley Fool; researches AI tooling for investing.
Key claims + notable examples
- Wingstop (WING): franchise model (~98%); digital sales growth; 2022 wing-price shock led to “Thigh Stop” pivot; “flywheel” from flavors to franchisees; goal 7,000 stores.
- AMD (AMD): Lisa Su “hedgehog strategy” (focus CPUs/GPUs, cut non-core, bet on transformative products); Ryzen turnaround; shares from ~$2.67 (2014) to ~$225.
- Mercado Libre (MELI): “You haven’t missed a thing”—don’t wait for perfect price; platform/network effects; multiple re-entries over years.
- Manhattan Associates (MANH): logistics software; late cloud shift (Manhattan Active); COVID supply-chain tailwind; now “Agentic AI” (Manhattan Assist/intelligent agents).
- David Gardner: “Spiffy Pop” = one-day gain exceeding original cost basis; example Quantive (A-Q-N-T) bought ~$25.14; later jumped $35.87 to $63.79 after Microsoft acquisition.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOPreparing for Campfire Stories
1:33 to 2:48
David introduces the upcoming guests and themes of the episode.
“You know, we tell a lot of stories on this podcast and over the years, I can't even imagine how many stories we have shared.”
Welcoming Sanmeet Deo
2:48 to 4:10
David welcomes Sanmeet Deo and discusses his current role.
“So financial horror stories coming to you next week.”
Sanmeet's Stock Story: Wingstop
4:10 to 8:54
Sanmeet tells the story of Wingstop’s growth and resilience.
“the Odyssey mission kind of like Odysseus we're on a long adventure, right?”
Lessons from Wingstop
8:54 to 9:53
Sanmeet shares key lessons learned from Wingstop's business model.
“And it feels like the football time of year, people are ordering out a little bit more frequently.”
Transition to Asit Sharma
9:53 to 10:08
David introduces Asit Sharma as the next guest.
“You are welcome to hang around the fire.”
Asit's Stock Story: AMD
10:08 to 11:28
Asit shares AMD's journey and the impact of Lisa Su's leadership.
“And, oh my gosh, there's a second sound that's starting to creep into the night air.”
AMD's Rise from the Ashes
11:28 to 14:01
Asit discusses how AMD recovered from decline under Lisa Su.
“I'm waiting for people like Sanmeet and Asit to help me identify new things going on.”
The Rise of AMD Under Lisa Su
14:01 to 17:06
Learn how Lisa Su transformed AMD from near bankruptcy into a tech powerhouse.
“They had a stretched balance sheet and bankruptcy was on the table.”
The Hedgehog Strategy Explained
17:06 to 18:58
Discover the key principles of the Hedgehog Strategy that led to AMD's success.
“At no point have I ever recommended or own any shares of AMD, which for a while made me feel pretty good about myself.”
The Importance of Reading Business Books
18:58 to 21:01
Understand the value of distilling key insights from essential business literature.
“And as we begin to transition, oh my gosh, our third guest is nearing the camp hour.”
Show all 18 chapters
Introducing David Meyer to the Campfire
21:27 to 23:35
Meet David Meyer and hear about his role and experience at The Motley Fool.
“Oh my gosh, our third visitor is David Meyer.”
Investing in Mercado Libre: A Missed Opportunity?
23:35 to 28:06
Explore the journey of investing in Mercado Libre and lessons learned about timing.
“The title of my story is, You Haven't Missed a Thing.”
Understanding Market Opportunities
28:06 to 29:22
Learn how to recognize and seize investment opportunities without regret.
“There will be multiple opportunities to make market beating returns on your investment.”
Introducing Andy Cross
29:22 to 31:08
Meet Andy Cross and hear about his insights on investment strategies.
“Well, just reviewing briefly, I mean, Wingstop and then AMD and then Mercado Libre.”
The Story of Manhattan Associates
31:08 to 38:13
Explore the evolution and challenges faced by Manhattan Associates in the market.
“So I am determined come the 23rd of December to be completely at peace with all my shopping.”
Navigating Market Challenges
38:13 to 40:49
Discuss the importance of innovation and adaptability in investment success.
“well, there are 9 and 11 baggers, beating a really attractive and very good S &P 500 pretty handily, even though the stock is off from its all-time highs last year, earlier this year, of$300.”
The Tale of Spiffy Pop
40:49 to 42:07
Discover the concept of 'spiffy pop' and its significance in stock investing.
“I'm going to suggest you might want to leave the campfire now because it's gotten even darker and it's getting scarier.”
The Concept of 'Spiffy Pop'
42:07 to 46:25
Discover the term 'spiffy pop' and its significance in investing.
“So I'd seen it happen in other investors' portfolios.”
Transcript
Automatic transcript. May contain errors.0:00When you need to build up your team to handle the growing chaos at work, use Indeed Sponsored jobs. It gives your job post the boost it needs to be seen and helps reach people with the right skills, certifications, and more. Spend less time searching and more time actually interviewing candidates who check all your boxes. Listeners of this show will get a$75 sponsored job credit at Indeed.com slash podcast. That's Indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed sponsored jobs. Some people love superhero stories Enough to spend a billion, a billion dollars at the box office in a single weekend Others prefer tearjerkers We all have a favorite bedtime story Humans are a storytelling species From prehistoric campfires to billion dollar industries Celeb gossip, sports, the nightly news All stories that shape how we see the world You know, investing is stories, too.
1:00Every stock has a mission, a tagline, a rollercoaster arc. Look across your portfolio and you'll see tales of innovation, resilience and wealth creation stories. Well, for the 11th time, we gather around the campfire this week for Stock Stories. Four Motley Fool guests join me with tales anew, freshly told to make you smarter, happier and richer. Only on this week's Rule Breaker Investing. It's the Rule Breaker Investing Podcast with Motley Fool co-founder David Gardner.
1:41Welcome back to Rule Breaker Investing. You know, we tell a lot of stories on this podcast and over the years, I can't even imagine how many stories we have shared. But one thing's for sure, we have done stock stories as an episodic series for 11 times counting this week. If you're a new listener, welcome. There's a campfire. Oh my gosh, listen to it. Yeah, and I'm going to be joined to the campfire by four special fools, each of whom will have a story to tell. And then I think they'll all kind of leave me alone at the end, and I'll tell one last one as the lights go out. The campfire burns down, and I hope we leave the campfire site better than we found it, but you will be the judge, dear listeners.
2:23So I'm excited to get ready to welcome Four Fools. Before we do that, I'll just mention next week's podcast. I have Robert Brokamp joining me for our annual Halloween tradition. And that would be financial horror stories. So Robert, bringing back true stories from investing, business, and finance. True stories that are scary. And we're going to have more stories. We may not even have a campfire. It may just be in the dark next week. So financial horror stories coming to you next week. But without further ado, let's get started and let's settle in. A lot of us can get back in touch. I don't know if you like to burn your marshmallows or just leave them, you know, gooey, or not even put them over the fire.
3:05Just pop them in your mouth one at a time and chew them down. Well, all are welcome to this campfire. And I want to start by welcoming my friend, Sanmeet Deo. Sanmeet, a delight to have you. Welcome to our Foolish Campfire. Hey, David. Thanks for having me on. It's a delight to have you on. And it reminds me, Sanmeet, you joined me. It wasn't even eight months ago for our last episode. You told a story about crocs. And anybody who wants to hear Sanmeet and me talk about crocs, well, it's right there. Just Google Rule Breaker Investing Stock Stories Volume 10. Sanmeet, I really enjoyed that story.
3:38This time, well, before your story, could you just remind us in a sentence or two what you're doing around Fulden these days? Well, the biggest thing I'm doing nowadays is supernova, which I know you're very well aware of. I'm super excited to be on the Supernova team on the Odyssey mission and we're scouring the Rule Raker universe for picks and it's exciting and we're having a whole lot of fun and I'm really delighted that we've relaunched Supernova and I'm delighted, Sanmeet, that you're on that team there are a few different portfolios in the new Supernova service at The Motley Fool one of them we call the Odyssey portfolio the Odyssey mission kind of like Odysseus we're on a long adventure, right?
4:16we're all playing the long game And Sanmi, you are there in the boat with us, and I'm delighted that you are. Before we go to your story, I guess I'm just staring into the fire trying to think, what's a good water cooler question? Here's what I'm going to go with. I'm flying later today, so I think I have this on the mic. Sanmi, mobile boarding pass or printed, just in case? Well, I think I might age myself here, but I need a printed boarding pass. Even when I have a mobile, I need the printed one. something about the paper and having it feel like i'm actually on a on a trip and it's needed i understand i don't even know how to answer that question myself because i think i've gone both the different points but you always feel a little bit anxious if you're just going with the electronic i think it's like what if your cell phone dies what if the wi-fi goes out who knows yeah it's like tapping with credit cards these days i'm always a little apprehensive trying to figure out where i'm supposed to hit on the machine but anyway let's get to your stock story so i mean what stock are you going to be featuring this time around?
5:16Yeah. So I am going to be talking about Wingstop, which is ticker W-I-N-G. And I titled it From a Basket of Wings to a Billion Dollar Flywheel. So once upon a time, back in 1994, two guys in Garland, Texas decided America needed better wings. Not more wings, not cheaper wings, just better ones. You know, they didn't invent the chicken wing. They reinvented it. And they made it kind of the star of the menu. instead of being an afterthought buried between like burgers and fries. So that's kind of how Wingstop was born. One small store, big fryer, and a whole lot of ambition. You know, you kind of fast forward to 2015, the Wingstop goes public at$19 a share, humble little IPO that would quietly hatch one of like the greatest restaurant success stories of the past decade.
6:01Now you jump ahead to January 29th, 2021, nothing in their history, but I actually bought the stock around$1.51 a share. It was during COVID that you bought the stock? Yeah, yeah. I think maybe it's because we were ordering a lot. You know, it's like you're sitting at home ordering food and you kind of, they're very good with digital. And while I'll be talking about that as well, it's right. They have a fantastic app. So I just love the focus. It is a franchisor. You know, the flavors are very unique and bold. And it's a small, efficient, scalable business. You know, kind of the one that, you know, Peter Lynch would have been waiting in line for a takeout.
6:38Not long after I bought it, things got kind of spicy. So in 2022, chicken wing prices just went through the roof. Franchisees were probably scared. Stock plunged below$100. Analysts were like, game over. They sell wings. Wings are expensive. How is this going to survive? Story gets good, though. Wings stopped in panic. They kind of pivoted. They launched kind of a pseudo brand called Thigh Stop, essentially where they're using the whole part of the chicken thighs and other parts that were more reasonable where wings were going flapping upwards i guess you could say um and it was quick they they adapted they were able to make it a success kind of switched around their supply chains a little bit and did good stock soared to 425 wow that range in mid 2024 and since my purchase i've kind of watched it rise and fall throughout.
7:30You know, today it's around in the 250s range. I'm up about 68%. So not bad for kind of a basket of wings. The real story, though, isn't the stock price is the business. You know, when I bought it, system wide sales were around one and a half billion. Today, they're around 3 billion digital sales, which you know, very popular during COVID were up about 40%. Now there's 65 % of their revenues store count 1500 to 2400. And they have a goal of 7 ,000. All this on a model is 98 % franchise. Capital light, high ROI. Every new store is kind of a royalty machine. So it's a flywheel effect where great flavors, people order digitally, franchisees make money, they attract more franchisees, system kind of runs.
8:15And the great thing about them is they're not trying to be a McDonald's or Chipotle. They have one simple concept, one simple idea, very basic menu, wings and fries, sodas. That's about it. So the lesson here, what is the lesson? Great businesses often look boring until they start breaking rules. They prove you don't need to invent something new or be this AI driven company. You could just make one simple thing much, much better, more efficient, easy to get, and you'll be successful. And they're doing a great job and holding on tight to the stock. And I think I think it has a lot of room for runway in the future.
8:54And it feels like the football time of year, people are ordering out a little bit more frequently. So I don't know whether the fourth quarter calendar is always their best quarter, but it feels like probably a good one coming up. Market cap saw me at about seven billion dollars today. I really like your point that it's such a simple approach and a simple concept. And you'd think there's no room for it. Chick-fil-A, Kentucky Fried Chicken. and yet I think the world is often bigger than we suppose. Yeah, they're also in the chicken sandwich business, which if you've heard, there's a raging chicken war going on with beef prices up.
9:30Every restaurant is starting to make chicken sandwiches. Very hot and heavy competition. You know, they have it as an offering. It's not a big staple of their business, but it's a good compliment to what they're providing. Well, there you have it. From basket of wings to a billion dollar flywheel. Samide, could you remind us? Lesson in a line to close. Great businesses often look boring until they start breaking rules. Thank you very much, Sami. You are welcome to hang around the fire. There might be music coming sometime soon, but you're also welcome to go back and, I don't know, go order chicken somewhere and go about your life.
10:04Thank you for hanging out with us here on Stock Stories Volume 11. All right. Thank you. And, oh my gosh, there's a second sound that's starting to creep into the night air. And speaking of, no, he's not a creep. He's a friend. Asit Sharma, that's not a good transition. Asit Sharma, a delight to welcome you back to Rule Breaker Investing. Great to be here, David. I almost wanted to say I'm a creeping friend, but that didn't sound so complimentary either. And I want to note that you've brought a piece of equipment along with you. Yes, I have my solar-powered Warm Glow Camp Light that we use when we camp every summer for this episode, and I feel so campfiry at the moment.
10:49And this makes me wish we were more of a video podcast. I mean, we could transition over to a video. We just have stuck with the old school audio so no one else can see the warm orange glow. Bathing your face. Asa, what stock are we talking about? David, we are talking about Advanced Micro Devices, ticker symbol AMD. And we're going to get there in a sec, but before we do, Asa, what are you doing around Fulden these days? Well, I am working on Stock Advisor as I have for a long time. I'm also exploring some new technologies. I love the semiconductor industry and I will use the Q word here. I'm also interested in quantum computing.
11:24So that's what I'm researching these days. That's exciting. And I look forward to learning from you because I'm now at a stage where I'm not picking stocks every week or month anymore. I'm waiting for people like Sanmeet and Asit to help me identify new things going on. And man, if there's not a lot of new technology coming. Asif, before we get started, I have to ask you, it's seasonal. My icebreaker question for you, pumpkin spice, pro or pass? David, I hope this is an idiosyncratic answer. I hope I am the lone person among the masses to say this. And please don't send me letters, but pumpkin spice is so passed in my world.
12:02Now, having said that, yes, do I love the ambiance of a warm beverage with some type of spice in it this time of year. The leaves turn color. I do. But for me, it's not pumpkin spice. All right. Well, that actually makes two of us around the campfire. Without further ado, let's go more toward Lisa Su, whose just name was at Forbes or Fortune CEO of the year. But I'm not trying to spoiler alert. Asit's story. Asit, what is your title? David, my story is the amazing Lisa Su turning AMD around in the deceptively simplest of ways. Once upon a time, there was a giant company in the semiconductor industry.
12:38It was one of the most valuable companies on Earth, and it held a market share of nearly 90%. But this isn't the story of Intel in the late 1990s and early 2000s. It's the story of a scrappy company named Advanced Micro Devices that challenged Intel, and then, David, fell so hard from Grace. Now, some back history here. Intel dominated the market for the PC-based computer chips everyone used to use. Some people listening today will remember the Pentium processor, a name that was famous back in the day. AMD challenged Intel for dominance with cheaper chips, and this culminated in a breakthrough processor in 1999, which was called the Athlon.
13:23Now, this chip was not only less expensive than Intel's variants, it was also faster. And just before the dot-com crash, David, AMD's shares hit$44 per share. Now, AMD was able to ride the success of their PC chips for several years. Like a lot of companies, they went with the flow. But, you know, along the way, they started to use their profits to extend their manufacturing capabilities or fabs. They placed overaggressive bets on lots of ill-timed extensions into lateral markets. And by 2006, big bad Intel fought back with its most powerful chip yet. Just as AMD began to stagnate, it was spread too thin and it was losing its innovation edge.
14:06So enter Lisa Su in the fall of 2014. AMD was unprofitable. They had a stretched balance sheet and bankruptcy was on the table. Lisa Su was the company's chief operating officer and the board took a risk on her. They appointed her CEO in October of 2014. Now, David, what about that stock? It was trading at$2.67 a share the day before Lisa Su took over the reins at AMD. That's a drop of approximately 95 % from its all-time high, which was actually$48 a share. And that is a really tough way to spend about a dozen years as a shareholder for those who did. for those who may have bought at the top.
14:51And wow, Asad, I'd forgotten,$2 a share. And David, I wonder how many shareholders just took the sell out of sheer emotional exhaustion at that point. Now, Lisa Su holds a doctorate in electrical engineering from MIT. In fact, she holds bachelor's and her master's degree from MIT. She turned AMD around with a simple but masterful strategy. I'm going to just read you a few of these bullet points of what she did. The company pulled out of markets that weren't central to its business. It focused on its core strengths, which at the time and today were CPUs and GPUs. She encouraged the company to return to what it loved.
15:30And she told the engineers, look, go out there, create great competitive products. And then she went to key customers and told them, look, it's going to be three years before we can show you something that's truly transformative and new, but bet on us. And so AMD introduced an award-winning chip called the Ryzen, and in 2017, it was solidly back in the black. Now, David, I want to pause here and ask you, does what she did sound vaguely familiar, this strategy? It clearly should, because that is a leading question, Asit. And yet, I'm trying to think what comparison you're making. This is a great example of a comeback story.
16:08It's sort of an insider, somebody who, as a female CEO, she's in a minority right there. And as a chief operating officer appointed CEO, that usually doesn't happen either. But I think you're probably speaking more about just the idea of. But I'm not guessing. Tell me. You're so close. And actually, it's a pattern. So I hope I didn't lead you down trying to think of a company, but it's a pattern that we all have seen before. I think it's best expressed by Jim Collins in his wonderful book, Good to Great. She used the hedgehog strategy so simple. So basically, if you don't know about this hedgehog strategy, it goes like this.
16:50You focus on three areas that intersect. What your company can be the best in the world at, what drives your economic engine, and what you're deeply passionate about. So Lisa Su did all three. Today, David, AMD shares trade at around$225 a share. The stock is on its way to being a hundred bagger for those who might have bought on the news that the cerebral chief operating officer was going to take over AMD way back in the fall of 2014. What a remarkable story. And thank you for breaking it down. At no point have I ever recommended or own any shares of AMD, which for a while made me feel pretty good about myself.
17:29And over the last decade or so, I don't feel as good about myself, although having bought and held NVIDIA, we've all benefited. The entire industry, Asit, as you know, is so relevant today, and it's not just about those companies. Intel, even taking an investment now from NVIDIA, kind of reminds me of when Microsoft invested in Apple during a hard time for Apple. Anyway, ASML, there are so many interesting companies here, Asa, but maybe this is the most interesting CEO because what an underdog. I agree. And one that doesn't fit your mold of the typical executive who's going to take over a major semiconductor company.
18:09She happens to be cousins with Jensen Huang. I think many members listening already know that. But going back to your point about winners winning, NVIDIA has been such a great company to own. And AMD had its stumbles, but also I think they're on their way to winning. And I would count out Intel either. There is a lot at stake here, both geopolitically and just in order to improve our lives with artificial intelligence. And these companies play such a central role in that. Wonderful, Asit Sharma. Well, thank you for the amazing Lisa Su turning a company around in the most surprising of ways. What is the lesson in a line takeaway you want to leave us and the campfire with, Asit?
18:48the takeaway line is it's okay to be a hedgehog. You can win, even if you're down and out. It's okay to stick with what you know, what you love, what you can be the best in the world at. Thank you for that. And as we begin to transition, oh my gosh, our third guest is nearing the camp hour. But as we make a transition, I'm going to make an admission to Asit and everybody else. I've actually never read From Good to Great. I know it's one of the most praised business books out there. I know it's by Jim Collins, who I have interviewed before. I've just never literally read good to great. I can't read them all.
19:23Hassett, I know the Hedgehog Strategy is a framework, though. I probably could have gotten a better grade in your good question. Well, to your point, David, there's so much to read out there. There's so many books and so little time. And I will say there's a great cheat sheet. If you go look for summaries of the book, it can be distilled as many good business books can into a few principles. And this is something that Morgan Housel had mentioned to me at one point in time. You know, a lot of the business books that we have out there, they could be a lot shorter. Did you know three out of four U.S.
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21:31All right, and who is our third? Oh my gosh, our third visitor is David Meyer. Dave, welcome to the campfire. Thank you for having me. What a delight it is, and I can hear some new sounds that you've brought with you, Dave, to the Stock Stories Campfire. This is volume 11. and you have appeared on our podcast before, Dave. But remind the folks, I'm not going to say at home, because they're out in the forest. Remind the folks in the forest what you do around Fooldom. So I am a senior analyst at The Motley Fool. I've just celebrated my 20th anniversary at The Fool. I'm so proud of that. And I'm now a co-captain of the Supernova Odyssey portfolio, which is incredibly exciting.
22:14And I'm so excited to have you there. and San Mead, who visited with us earlier and still might be lurking out there somewhere amidst the crickets. He is one of your teammates, and we're, of course, excited about the Motley Fool Supernova launch. Dave, I'm excited to have you on the Odyssey mission. Yeah, it's incredible and very, very happy to have San Mead on board as well. Are you going to be talking about a rule-breakery stock, Dave, or what stock and ticker symbol do you have in mind this time? Oh, yes. And it is a fan favorite. Mercado Libre. The ticker symbol is M-E-L-I. Excellent. And before I ask you the title of your story and to get us started, Dave, my icebreaker question for you around the campfire.
22:54I'm going to go with your approach to being active. Dave Meyer, morning walk, evening run, or is the commute itself the workout? And don't. I don't. It's tough to go downstairs, but it is not an evening run. It is an evening walk behind the push cart of my golf clubs. And it just about happens every day. Oh, that is pretty fantastic. Well, love thinking of you somewhere in South Carolina playing golf on nearly a daily basis and loving investing and business as you have now in your 20th year at The Motley Fool. Dave Meyer, what is the title of your story? The title of my story is, You Haven't Missed a Thing.
23:42And once upon a time, and when I was working on MDP, that is Million Dollar Portfolio, a newsletter of ours from the past, we passed, we decided not to invest in MercadoLibre in 2010. If you know anything about that stock chart, it is way up into the right. Now, why would I do something like that? Well, we actually, the team had what we called a bull bear debate. The bulls got in a room and the bears got in the room and we had a back and forth. And the bears were so convincing that we decided now wasn't the time to make an investment in Mercado Libre. But Dave, did I just, did I just hear a bear in the forest?
24:32You did. There were, in fact, there were a number of bears in the forest that day. OMG, please continue. I say somewhat quakingly. So that, that stuck with me for quite a while. It was like, man, this is, this is a great company. Like, and, and the, and the stock price is going up and the business is growing. like how could I have missed this and then I thought you know okay let me let me start talking with it with some other fools and I thought wow it's still a great business a few years later but I've missed it right I haven't made the investment so I like I can't invest now I had such a better price back then I had you know I had more growth opportunities back then and that that thinking is just completely wrong.
25:19Because when you find a great business like this, one that has incredible potential, one that has great management teams, one that has the backing of a lot of good investment professionals, I don't know, one that has a lot of the six traits of a rule breaker, let's say, you actually have time to invest at any point in time. I really appreciate you, David Gardner, imparting that on me. That's one of the things that I have taken away from you. As someone who was a value investor before, where I was like, I need to get this price, or I'm not going to make the investment. It was more, hey, I need to find this great business.
26:06and I'll have multiple opportunities to invest in it. That is the thing that I didn't make that mistake twice. Even though I had lots of people saying, oh, it's too expensive now or it's nowhere near, it doesn't have as much growth potential, that's all been wrong. What did it for me was changing my focus to really saying, what is this business doing now? What is it investing for in the future? And what other options might it have to grow that people aren't even thinking about. I'm already sensing the didactic lesson we're learning here, Dave. And it is one of my favorite lessons and I really appreciate it.
26:43I'm going to let you give that in a bit, but can you share with us then when you did hop aboard the Mercado Libre wagon? So I actually hopped aboard it multiple times over the next about 10 years of my investing career at The Motley Fool. There was some in 2014. There was some in 2016. There was some in 2017. And these were all at different price points. But again, the thing that we focused on most was this was a business that was getting better, getting stronger. The thing that people don't, I don't think people fully appreciate, and I know I didn't at the time, was that this is essentially a platform of networks.
27:26There are networks upon networks that are just creating an advantage that no business can replicate what Mercado Libre is doing down in South America. And again, we've had so many opportunities to make investments that have earned outsized returns, market beating returns, every year since it's been a publicly traded company. And again, that's not how I started my investing career. But the lesson is, hey, you may have think you've missed an opportunity, but if you find a truly great business, one that has all those six traits of a rule breaker, you haven't missed it. There will be multiple opportunities to make market beating returns on your investment.
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28:11Thank you, David Meyer. And this is now the 11th volume in one of our favorite episodic series, Stock Stories. And I think we could probably tell that every single time with different changing company names and ticker symbols, because I guess I missed it. Five of the most harmful words for a potential Rule Breaker investor looking at Rule Breaker stocks. I guess I missed it. So much money left on the table. Dave, such an opportunity cost, usually without overselling this. But what do winners do, Dave Meyer? Winners add to winners. Yeah, well said. Winners win. And real winners, by the way, win, win, win.
28:53That gets into a conscious capitalism point for another campfire. But I so appreciate that story. And Mercado Libre is an outstanding example of that. Your own progression as an investor, partly shaped by that, is a beautiful thing to hear, even as dark as it is getting around this campfire right now. Dave Meyer, before I bid you adieu, lesson in a line. If you think you've missed it, you haven't. Boom. Thanks, Dave. All right. Well, just reviewing briefly, I mean, Wingstop and then AMD and then Mercado Libre. I wonder what Chief Investment Officer Andy Cross is going to bring to this campfire next.
29:35Now, the first thing Andy's bringing is... Oh, my gosh. There's a new sound. Andy Cross, welcome. Hi, David. Great to be here around the campfire. I wish I brought some s'mores for us, but unfortunately... Yeah, I mean, earlier I said, let me just ask you that now. Do you prefer your s'mores a little bit burnt, a little bit gooey, or just kind of straight up barely cooked? David, I am a s'mores connoisseur. I am very particular about how I cook my s'more marshmallows, and I like them perfectly golden toasted. Golden toasted. And so if it goes a little past that, you just dump the whole thing, including the Hershey bar in the fire.
30:17Am I right? I'll give it to my dad. He likes them all burnt. All right. Andy Cross, our chief investment officer, what are you doing around Fooldom these days? Well, mostly it's continuing to research docs and figure out how we can better use AI tooling for our investment guidance and our writing and research and hopefully to lead to better investing performance for members. That's why we do what we do. And thank you, Andy, for how many years of The Fool now? Twenty? Oh, gosh, David, yes. Twenty-nine? Twenty-nine? Yeah. Yeah. I think I've only been The Fool for, like, I don't know, 28. We're getting up there, Dave.
30:56Well, welcome to the campfire. And what stock are you going to be bringing this time around? David, I'm bringing Manhattan Associates. The ticker symbol is M-A-N-H. Thank you, Andy. And before I ask you the title of your story, I'm just wondering, I'm already feeling a little bit anxious about holiday shopping and it's only mid-October but we have some family birthdays the last few months and so I'm just curious your overall approach to holiday shopping Andy it's December 23rd at that point are you done are you sprinting or are you just starting online David just to be honest I am usually sprinting at that point however this year I am determined because I'm already thinking about it.
31:41So I am determined come the 23rd of December to be completely at peace with all my shopping. You have made a commitment before this campfire before thousands and thousands of people who've just heard you state that. Absolutely. I hope you have me back to verify. I can join the show to verify how I did on my commitment to December 23rd non-shopping. Andy, I will either have you back or I will have your back. We'll see which one I need to do. All right. So Manhattan Associates. Andy, what is the title of your story? David, I'm saying From Boxes to Bots, Manhattan Associates, The Warehouse Wizard, Wall Street Forgot.
32:22Once upon a time in April 1998, a small software company called Manhattan Associates went public at$3.75 per share. The company makes warehouse and logistics management software, about as exciting as watching paint dry in an era when everyone was chasing dot-com dreams. While investors poured billions into Pets.com or Juniper Networks, Manhattan quietly helped companies figure out how to move boxes from shelf to truck to store and into shopping baskets. By early 2000, when the dot-com bubble burst, Manhattan was actually flying. Revenues hit$138 million that year, and its stock peaked at November at more than$15 per share, a four-bagger in just a couple years.
33:07Nice. Yeah, but then the hangover came when the NASDAQ fell almost 80 % by 2002. Manhattan did a little bit better, was down by half still, and it stayed in that range for the next few years, David. Meanwhile, under its new CEO, Eddie Capel, the business was coming along. Revenues doubled over the next five years as Manhattan expanded its client base and developed integrated platforms for logistics. Importantly, it started to focus more on omni-channel, both digital and physical solutions for its retailing clients. By 2012, the stock had returned back to those dot-com highs with sales approaching$400 million and operating profits of more than$100 million.
33:44So very nicely profitable. Manhattan had a nice, highly profitable, on-premise, sticky business with high retention rates, consistent cash flows and evergreen opportunities as clients look to scale out their back office logistics. And so, Andy, here we are, 2012 or so. Stocks, I don't know, I'm looking at the chart, in fact. In present-day terms, it's somewhere around$12 a share. So it's cruised back. It's into double digits again, nearing the end of 2012. And where are we headed next? At that point, it's kind of like everything investors like to see, including me. In our original Hidden Gems service, we recommended shares in 2013 at$18 and$22 as the company was driving this profitable growth strategy.
34:33And within a few years, the SOX has soared to almost$80 per share. But there were some big strategic challenges that the company was facing, and it was called the cloud. Think back to 2015, David. Salesforce had been cloud native for 16 years, as you know. Workday had been disrupting HR software for a decade. But Manhattan, well, they were still installing software on servers and warehouses like it was 2005. It's very profitable. It was very sticky. But the market was changing and moving on, and they were dangerously late to that cloud party. Growth started to slow. Now, the operating margins and return on capital were still very high, but investors were worried about this lack of a clear cloud strategy.
35:17And the stock really tells the story. From 2016 until 2019, as you may see, the broader market soared, but Manhattan's stock went kind of nowhere, stuck between that$35 and$55 range. In 2017, the company finally started to build out Manhattan Active. That's their cloud platform. They offered Manhattan Active Solutions, the world's first cloud-native extensible foundation for supply chain e-commerce. They launched Manhattan Warehouse Management fully for the cloud in 2020 that they still use today. They were late, but they were catching up. The growth started picking up in 2019 as its cloud business accelerated.
35:55And by 2019, the stock had grown to almost$80 per share. That is pretty sweet. And Andy, you mentioned CEO Eddie Capel earlier. Is he still around? I don't know this company that well. I'm enjoying the story, though. He has now moved to the executive chair position. They brought in an outsider, as I'll talk about their third challenge that they're facing right now. Because this one, in 2019, 2020, of course, COVID then smacks everybody. The stock crashes to less than$40 by 2020, so from$80 to$40. But at this time, being in logistics turned out to be kind of fortuitous for Manhattan and its shareholders.
36:37Suddenly, you know, the world discovered supply chains. Remember that great toilet paper crisis of 2020? Well, every CEO suddenly realized that supply chain just wasn't a cost center. It was actually mission critical. And guess who had spent five years building one of the most advanced cloud-based supply chain platforms, even though they were a little late? Yep, it was Manhattan. The stock went nuts. By 2021, it was near$180 per share, and Manhattan Active became really a platform of choice for companies that were scrambling to digitize those operations nearly overnight. But now, David, in a world filled with AI innovation, Manhattan is facing its next great challenge.
37:19So growth has started to slow again a little bit because clients are doubting the need for the company's professional services when, you know, we can all turn to ChatGBT for answers. So Manhattan has again had to dive right into developing a new integrated technology across its entire platform, and that includes Agentic AI. They have built Manhattan Assist, which has now handled hundreds of thousands of customer inquiries. And more importantly, they're launching intelligent agents, these AI bots that can actually run warehouse operations and handle customer service queries. And David, as I mentioned, after 24 years as CEO, Eddie Capel, he did step aside and brought in some fresh blood from the outside, which is what Manhattan needs.
38:01And Eric Clark, he's the former CEO of NTT Data North America, which is a huge tech firm. And he's going all into AI and cloud-first solutions to drive the growth forward. As for those original hidden gems recommendations from 2013, well, there are 9 and 11 baggers, beating a really attractive and very good S &P 500 pretty handily, even though the stock is off from its all-time highs last year, earlier this year, of$300. And I'm a shareholder myself. Love it. And Andy, I'm just thinking back to the COVID moments. This happens. I've often said in the past, stocks always go down faster than they go up, but they always go up, good ones anyway, more than they go down.
38:47And just to see this coming from the high 80s in just near the start of 2020, two months later, cut in half in two months. So you sat through that with Hidden Gem's recommendations in place. And indeed, it has gone much, much higher. Market cap game show fans, I think if my numbers are right, market cap around$12 billion today for Manhattan Associates. So if you have a 12 bagger or so, that means it was a billion dollar market cap where this company started. Of course, it started well before that, as Andy pointed out. So Andy Cross, Manhattan Associates, from boxes to bots, the warehouse wizard that Wall Street forgot about.
39:27You know, it's understandable that Wall Street might. This is an example, Andy, of like a kind of a boring company, probably undercovered, small to mid cap, now a mid cap, depending on how you score things. So these are some of the more fun stocks that you and others have found for members over the years. And we always love companies playing the long game. Andy, your didactic takeaway, your lesson in a line here. Well, clearly, David, companies need to be evolving and innovating and actually disrupting themselves. And Manhattan Associates learned that lesson quite painfully. And now they're into it again.
40:04But I think they can do it right. The best winners do that very well. They do it again and again. And sometimes it takes some patience as a shareholder. And well said, Andy Cross. And yeah, just looking back over the chart of the stock, which I'm now looking at, I mean, it's been cut in half at least four times over the last 20 years. You had to sit there and take it if you really wanted to watch the stock that, as Andy mentioned, I mean, back in the year 2000, 2002, this stock is single digits. And today, of course, it's over$200 a share. So, Andy Cross, thank you for reminding us of what investing really looks like, the wins and the losses, and the need for all of us to evolve and adapt to meet the needs of customers in an ever-changing world.
40:48Andy, a delight to be with you. I'm going to suggest you might want to leave the campfire now because it's gotten even darker and it's getting scarier. Yeah, I don't like the scary. And as Billy Bean said in the movie Moneyball, hey, innovate or die. And so, like, you know, I'm going to step away from the campfire before it gets any darker or any scarier. You innovate your way out of here. Thank you, Eddie, for joining us this week full on. Thanks, David. All right. Well, before I begin the final story, I want to thank again my friend Sami Deo, Asit Sharma, David Meyer, and Andy Cross. And here comes the final story, story number five.
41:28And yeah, thanks for hanging out with me at the campfire because we're the last ones left. This story is ultimately about the etymology of a word. Etymology is, of course, the origins, word origins. And I think any longtime Rule Breaker Investing listener or Rule Breaker investor might already know what I mean when I say the word spiffy pop. But there's a stock attached to the phrase spiffy pop. So I want to briefly tell you again the tale of Spiffy Pop and the stock that I'll always remember as a stock story that is connected to Spiffy Pop. So I'd seen it happen in other investors' portfolios.
42:11I'd caused it to happen in my own portfolio a number of times. It's a beautiful thing. It's when you make more money in a single day than you paid for that stock whenever you purchased it way back when. You make more money in a single day than you paid for that stock when you bought it. It's a beautiful thing when that happens. And many people don't even know it can happen. For many people, they don't even realize that the stock market could be full of such riches. And there are others often unwilling to be patient enough to actually let a spiffy pop happen. But I'd seen it. I'd seen it happen in my grandfather's portfolio.
42:53I'd seen it happen in my father's portfolio. I'd seen it happen in mine. And I decided we needed to have a term for that so that we could talk about it with the world at large. And so 18 years ago, it was May 2007, we launched a contest at Motley Fool Rule Breakers. I said it out loud to the world at large and to our membership, submit a term. What should this be called? Well, we got over 300 different terms nominated those couple of months. Some were crazy funny. Some were very good terms. It all came down to a few. I reserved for myself the final pick, and I just decided that I loved that phrase, spiffy pop, spiffy hyphen pop.
43:42Why? Well, because people talk all the time about how this or that stock popped. It's very much a one-day thing. Hey, do you think that stock might pop? But when a stock pops in this way, when let's say you paid$15.37 a share a few years ago for a stock that just today went up, let's say$16 a share. Again, you paid$15.37. You just made more money in a single day than you paid for it. That's a very special pop. And for us at The Motley Fool, that's a spiffy pop. Well, I'm happy to say that the day after we announced the official term to Rule Breaker members on a Thursday, that very Friday in May of 2007, the very next day, a stock in the Rule Breaker service spiffy popped.
44:36It was like magic. It was a quantive. A quantive. Ticker symbol A-Q-N-T was bought out by Microsoft. Now, just to put some clothes on it, we had purchased shares of a quantive for Motley Fool Rule Breakers and our members. We recommended the stock back on it was December 20, 2006. And that day for members of Rule Breakers, it was at twenty five dollars and fourteen cents a share at the close that day. So we took down that as our cost basis. Twenty five dollars and fourteen cents. It turns out just six months later, on May 18th, 2007, a quantive went from$35.87 to$63.79. It went up 78 % in a single day.
45:34That was quite a pop by any measure, thanks to Microsoft generously paying a huge premium for a quantive. which was an advertising data company. But since we'd only paid$25 a share, for that stock to go up$27 a share in a single day, that was the first spiffy pop. So there you are at the end of this week's podcast. And as I kick the embers and our campfire dies down, just a little bit of Rule Breakers lore for you a day that for those of us who are around, around Rule Breakers back in May of 2007, we'll always remember it was the day after we just revealed our new term, Spiffy Pop, we had one in our service, picked six months earlier, Spiffy Pop.
46:32And so I guess my lesson in a line, let me see, let's go with Spiffy Pop. It's Compounding's Victory Lap, one day's gain that pays back your entire cost basis, and it's worth shooting for. And just as I say at the start of my Rule Breaker Investing book, everyone is an investor. I believe everyone can make a 100 bagger, and on your way to that 100 bagger, you will have any number of spiffy pops. All right. Well, the fire's down to embers. It's time to kick the rest of the fire out, carry a spark into the week ahead and keep holding great stories and great companies. And I hope we've left your campsite this week better than we found it.
47:24Until next time. Good night, fools and fool on. As always, people on this program may have interest in the stocks they talk about, and The Motley Fool may have formal recommendations for or against. So don't buy or sell stocks based solely on what you hear. Learn more about Rule Breaker Investing at rbi.fool.com.
From the publisher
Every stock tells a story. This week we gather around the campfire for five fresh tales—from silicon driving the AI era to supply-chain software that keeps retail humming, from a Latin American marketplace that became a fintech/logistics flywheel to a spicy franchiser scaling flavor by the bucket… and a legendary spiffy-pop that still makes us smile. Expect lessons in patience, optionality, moats—and why a single day can sometimes pay back an entire cost basis.
Companies Discussed: AMD, AQNT, MANH, MELI, WING,
Sign up for The Motley Fool’s Breakfast News here:www.fool.com/breakfastnews
Order David’s Rule Breaker Investing book here: https://www.amazon.com/gp/product/1804091219/
Host: David Gardner
Guests: Sanmeet Deo, Asit Sharma, David Meier, Andy Cross
Producer: Bart Shannon
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