In short
Tom Wilson (Kanpai London) revisits his 2016–2023 brewery journey, explains Kampai’s production and flagship sake style, tastes an ultra-aged barrel sake, and describes a Japan trip to brew a collaborative sake in Nara. He also discusses how sake’s reception in the UK has grown post-pandemic, especially in restaurants.
Guest backgrounds
Tom Wilson is co-founder of Kampai London Crafts Sake (licensed to brew in the UK in early 2017). He and his wife Lucy started in Peckham, later moved in 2023 to a custom-built site in central London’s Bermondsey Beer Mile.
Key claims
Kampai’s new Victorian-arch brewery stabilizes temperatures, extending the brewing season to about 10 months. Their “Toko Betti Jamao” is ~30% of production and funds experimental releases. Age sakes are one-offs, priced to be drunk, not hoarded.
Notable examples
A gold-medal IWC-aged Kijoshu (2021 vintage) aged in red Burgundy oak/sherry-pass barrels; and a planned 50/50 UK-Japan collab with Choriyo Shuzo (Nara) brewing Omachi for a modern, high-acid Junmai-style sake in a blue bottle.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOGuest Introduction and Background
0:46 to 2:09
Introduction of guest Tom Wilson and discussion of his journey in sake.
“My name is Cindy and today we have a special guest host with us.”
The Evolution of Kanpai London
2:09 to 3:14
Tom discusses the founding and evolution of Kanpai London Sake.
“Last time you were here you were actually not a solo guest, we had you with Grégoire Boeuf as part of our Future of Sake and it's apparently already four years ago so I know a lot of things have happened in between.”
The New Brewery Setup
3:14 to 4:25
Tom explains the upgrades and changes in their new brewery location.
“yeah camp high 4.0 currently um but fundamentally we started off pretty much as like a focus on being a jimmy shoe producer in london we originally started in a borough in i guess southeast london called Peckham.”
Temperature Control and Brewing Seasons
4:25 to 5:38
Discussion on how new location improves brewing conditions.
“We sat up there and took over that site.”
Team and Training at Kanpai
5:38 to 10:12
Tom shares insights on his brewing team and their training methods.
“bringing lots of local London sake yeah how many how many taps have you got going on.”
Range of Sake Varieties Produced
10:12 to 11:40
Overview of the different types of sake produced at Kanpai.
Bottling Process and Sales Strategy
11:40 to 13:03
Tom discusses how their bottling process works and sales strategy.
“We do kind of a fair amount of different aged barrel aged sakes, a couple of different fruit sakes and we do two different white koji sakes as well.”
Awards and Special Offerings
13:03 to 14:00
Discussion on awards received and special sake offerings.
“Bottles have always been, I guess, the first fundamental focus and then we've actually kind of backworked it from there.”
Exploring Aged Sake
14:00 to 17:20
Learn about the unique aging process of sake and the specific characteristics of a recent release.
“And I believe you brought a bottle for us here today.”
Tasting Experience and Flavor Profiles
17:20 to 21:42
Dive into the tasting notes and flavor profiles of the aged sake, highlighting its complexity.
“I'll let you taste it first and then we can discuss what's on the label.”
Show all 19 chapters
Collaborative Sake Brewing Project
21:42 to 25:04
Discover the collaborative project between international and Japanese sake breweries and its significance.
“So I'm out here actually brewing with a taro sake brewery in Nara called Choriyo Shuzo.”
New Sake Release and Marketing
25:04 to 28:00
Learn about the new sake release, its marketing strategy, and the importance of collaboration.
“We've just kind of kicked this thing off.”
Collaboration Insights
28:00 to 29:10
Explore the collaboration between two beverage brands and its logistics.
“and then we're having basically the same back label, but there's a Japanese version and then a English version.”
Brewing Techniques and Cultural Exchange
29:10 to 30:49
Discuss the brewing techniques and cultural exchanges between UK and Japanese brewers.
“I would say obviously there's kind of the way that team work together is maybe a bit different from ours.”
The Driving Force Behind Collaboration
30:50 to 33:55
Learn about the motivations behind the collaboration and market dynamics.
“and they've been kind of our main fundamental supplier.”
Sake's Growing Popularity in the UK
33:55 to 36:24
Understand the increasing popularity of sake in the UK and its market potential.
“Do you have anything you're looking forward to explore before you're heading back?”
Changing Perceptions of Sake
36:24 to 39:24
Examine the evolving perception of sake among consumers and establishments.
“We operate fully as an independent business.”
Unique Food Pairings with Sake
39:24 to 41:43
Discover the innovative food pairings created to complement sake.
“So we are definitely seeing this kind of gradual sea change and Saka finding its way onto other menus, which is great.”
Promoting Campi Brewery's Online Presence
42:06 to 43:00
Learn where to find Campi Brewery online and the reasoning behind their branding.
Transcript
Automatic transcript. May contain errors.0:01Hello and thank you for joining us for another episode of Sake On Air. Just before we get started with the show, I'd like to share a special announcement from JSS. On July 23rd, JSS is hosting a Rakugo performance at the Information Center. The charming and talented Yusuke Kokonuke, one of the rising stars of the Rakugo world, will be giving two live performances, one in English and one in Japanese. We'll also enjoy sake, shochu, and cheese after the Raku performances. We hope you can join us. For more information and tickets, please go to jss-event16.ptx.com or click the link in the description.
0:47Now, on with the show!
0:53the people of sake actually brought me into sake back in 1988 this place was actually on the main drag at first it was kind of soy sauce it was miso to the point where it actually changed my life new year's day 1989 not just sake as a beverage but all the culture and history
1:14Cindy Bissig:Welcome back and thank you for tuning in to another episode of Sake on Air, the world's first podcast dedicated to expanding the dialogue surrounding Japan's iconic beverage that is sake, shochu and of course abamori. My name is Cindy and today we have a special guest host with us. It's Julian Hausman. Hello, Julian. Hi, how are you? And I'm good. And we're recording actually from Sake House in Osaka instead of our normal home base, which is JSS Information Center in the heart of Tokyo. We have Julian with us here because we do have a returnee injury guest. We had him with us before. I'm talking about Tom Wilson from Kanpai in London.
2:05Hi there. Hello. Thank you for having me.
2:08Cindy Bissig:Thank you for joining us again. Last time you were here you were actually not a solo guest, we had you with Grégoire Boeuf as part of our Future of Sake and it's apparently already four years ago so I know a lot of things have happened in between. Definitely yeah, a lot in the last four years. Yeah so I'm excited to poke you a little bit because for one maybe we can start you telling our new listeners, people who don't know exactly what you're doing, a little bit about yourself and your brewery and then maybe afterwards we talk a bit about what you're doing in Japan. Sure, sounds good. I'll do a brief recap.
2:46Thank you. So my wife Lucy and I started Kampai London Crafts Sake in 2016 officially and then secured the first brewing license for sake in the UK early 2017. And we've kind of gone through about four renditions, I would say, since then. multiple different brewing sites and just kind of gradually organically evolving so we're kind of yeah camp high 4.0 currently um but fundamentally we started off pretty much as like a focus on being a jimmy shoe producer in london we originally started in a borough in i guess southeast london called Peckham. The brewery itself was just kind of five minutes up the road from where we were living at the time.
3:41And it was like a very cool bohemian hipster neighborhood. And it really fitted exactly what we were doing. So it originally started as kind of like a bit of a garage style setup that then quickly evolved into us opening what was then Europe's first Sake Taproom in a second site. And we had kind of brewery at the bottom and the tap room or the mezzanine above the brewery. We're in that site for five, six years. And then last year, no, 2023, we up sticks and migrated everything, because at that time we ended up being split over about four different leases. It was a bit disparate kind of around Pekin.
4:27And we up sticks and moved everything into central London zone one, about two blocks back from Tower Bridge, just a short walk from London Bridge Station, into kind of like a double arch, railway arch set up on the famous Berlmansey Beer Mart, which is like a long strip of, it's like a mile long, about 25 beer brewery tap rooms and things like that. We sat up there and took over that site. It was a completely bare site. We built the whole thing out from scratch, built a real made-for-measure, kind of our ideal brewery setup. And then a brand new taproom visitor center and a mezzanine that kind of straddles the brewery and the taproom space with a glass viewing platform down into the brewery.
5:20obviously like a lot of what we do is really engaging with people and customers and education around sake a lot of events alone visiting sake brewers from Japan and hosting all kinds of people but of course yeah bringing lots of local London sake yeah how many how many taps have you got going on. So we have 10 draft taps, eight of which are always sake and two of which are beer. So we kind of flip things on its head a little bit. And then we have approximately 30, 35 different sake and bottled, like constantly rotating lists. From Japan. So maybe about 10 from us, 25 from Japan. And then everything else on the menu is Japanese.
6:12So shochu, awamori, there's like rums, gin, bockers, whiskeys, like all Japanese. Yeah, a bit of fun.
6:22Cindy Bissig:So I remember when you were with us last time, you were saying you were just kind of mid-pandemic buying everything new, getting all the machinery that you wanted, and then you literally just uprooted everything, rebuilt in a new location, which is obviously attracting a lot more footfall, I assume so what has been the biggest difference between your previous brewery and where you are now? So when it comes to pure production and brewing we're in a kind of like I said a made-for-measure situation now so everything's kind of laid out and positioned and yeah much more suited to what we're doing all the things we've kind of learned over the years setting it up really in the best way we can whereas the previous site it was kind of us having to make do with um i guess the way that the site was already laid out and um yeah just wasn't it wasn't kind of perfect this is as close to perfect as we can get in this location um and then we moved over majority of our kind of original equipment, the equipment we were using at the time, and then plugged in a few additional bits.
7:42We weren't trying to kind of create a new brewery, we were trying to create an improved version of the existing brewery. And then the third thing that's, I guess, like a great kind of situation to the environment there, is the previous site in Peckham was kind of more like a warehouse and we were really subjected to huge range of temperature fluctuations so we get like back in the brewery we get down to about minus four in the winter and we get into kind of plus 35 degrees in the summer kind of thing so it actually kind of squeezed our brewing season a little bit you know just had certain challenges around that whereas now we're in an arch which are kind of huge Victorian brick structures that the temperature is super stable and the brewery part is at the back so we're we're not really subjected to as much of a temperature fluctuation and then we've been able to put in like AC and cooling and a big cold brewing and stuff like that so our brewing season's now been extended so we've kind of got like a 10 month brewer season which is great.
8:50How many brewers do you have? So there's including myself there's kind of two and a half of us. I'm the half just because I'm having to the bigger we get unfortunately the less hands on I can be day-to-day production and I'm running the business and there's a lot going wrong so yeah. So those two of the other two guys that you have brewing with you I'm guessing you trained them up. So it's kind of a combination really. So obviously there's X amount of training and continuous evolution. For the current team, we've got Natalie from Australia, and she'd done the brewing season in Japan, making sake, certain other experiences with wine production, bringing her own knowledge.
9:37Natalie was our very first employee, been working with us for over six years. Unfortunately, we're losing that today. so we're in the current process of bringing a new member on board over the summer so we've got like some intensive training going to happen in the next couple of months to kick things off for September and then we've got Radim he's Czech and history in kind of beer cider he's an avid sake home brewer he's married to a Japanese lady, spends a lot of time in Okuyama and yeah, it's just kind of it's a great team because obviously everyone, all of us are obsessed with sake but we're bringing other experiences and other knowledge which is actually what we're really kind of looking for, we don't want necessarily too much pure sake influence we're kind of looking for a slight kind of alternative western influence as well so for anyone who hasn't had the pleasure
10:45Cindy Bissig:of drinking your sake, what kind of sake do you make? We make all sorts of sake so we're constantly trying to rein ourselves in because it's like a kid in the candy shop we've got to do with sake as we all know the sky's the limit, the potential is unlimited but we generally have the majority of the range is junmai generally tokodatsu junmai some junmai iniguri and junmai ginjo we do kind of one or two tanks of our grand crew junmai daiginjo per year and then we have two different honjozos tokodatsu honjozo and then we that's kind of our I guess what's more in kind of the classic Japanese realm and then we have kind of the more contemporary other stuff which hopefully we're going to try one in a little bit.
11:42We do kind of a fair amount of different aged barrel aged sakes, a couple of different fruit sakes and we do two different white koji sakes as well. one that's using the glory and one that's using traditional champagne method in bottle sparkling so that's some fun stuff yeah
12:01Cindy Bissig:what's the most popular I mean is there anything that people go like oh my god we love it and maybe not so much well hopefully most of it people love but we're always kind of strike a balance and our bread and butter is our toko betti jamao that's what that's what kind of it's what we started with kind of what we're known for it probably makes up about 30 percent of our production that's what it's what keeps the lights on um and that sort of affords us to be able to do stuff that really like the avant-garde stuff or the more premium really doesn't make us money but it helps it helps market helps with the brand it helps also show what we can do um so things like our june my Daikin Joe and some of the barrel aged and things like that aren't necessarily money makers but they're great to make and fun to show off.
12:56How much of what you make makes it into bottles? Is it really starting to tap and then you see how it goes and then successful put it in bottles? That's a great question. Bottles have always been, I guess, the first fundamental focus and then we've actually kind of backworked it from there. So let's put it this way. unless something's like a true experimental brew, like the first time we've ever done something like a small little brew that's a trial, unless it's that, so we're going to part that, unless it's that, everything else is a brew to the end bottle, and then the Namagenshu would basically carve off some of that for draft.
13:35That's kind of how it works, but basically 90 % of what we're producing that ends up on draft was carved off a batch that was already destined for bottling.
13:46Cindy Bissig:Interesting. And then obviously you also have quite a couple of bottles who are award winning. Yeah. We've had a few over the year gradually kind of creeped up and had some nice awards. Yeah, very happy. And I believe you brought a bottle for us here today. All the way from London to Osaka. We've got a real funny one and we don't like this is a treat for me I've not even tried this for a while because none of this really exists anymore this is one of our aged sake and basically we're constantly aging say two or three different sake in barrel so say at the moment at the brewery I think we've got like a white burgundy oak, there's a red burgundy oak and there's a sherry pass different sakis things like that we only release in bottle one of the age sakis at any moment in time and the next one doesn't get released until this one's then gone this is from last year so it's actually maybe two releases ago and we're fortunate enough to win gold medal in the IWC last year for the sake and there was probably I don't know like 50 % of that sake left when we received gold and then obviously like overnight just vanished.
15:09So I managed to tuck one away. And this is, yeah, this is pretty much the only one I've got.
15:16Cindy Bissig:And it's very cool. And I mean, people can obviously not see this, but it's almost like a whole Cheecher tea color. Yeah, we can see it's kind of cloudy. Is it actually cloudy or is it just greenish? Yeah, so obviously I've dragged this from Nara today in my bag. So basically, if this is fully settled out, which I kind of had done is a very fine kind of film sediment that's in there because when we, this has been aged in this is actually a Kijou Shu it's been aged in red verging the oak for two years, this was aged back in so the last part of fermentation for the Kijou Shu was 2021 and then it was in barrel for two years and then released after bonding, correct yeah as an ambient nanazak here sitting at average temperature of about 20 degrees for two years.
16:07And then pulled out a barrel, not filtered, basically just like strained off, and then bottled. We do a slight cut with filtered water to reduce the ADV. Because when we go into a barrel, we're sitting at like 21 % ADV. And then this is cut down to 18.5, bottled, pasteurized. and then this was rested for about the time prior to release about 6-7 months in glass and then released and this has now been in glass for like 18 months 2 years, that is a long time I'm curious to see particularly namazake in barrel
16:44Cindy Bissig:and I mean this is labeled as 2021 our consideration for the vintage is the last point of fermentation obviously it's a kijo shoe this was made over a fair amount of time So this, in theory, started in 2020, came out of tank after the Kyujo element in 2021, and then went into Baron in 2021. So that's the date. And now made it all the way to Osaka in 2025. Yes. So should we try it? Absolutely. Yeah.
17:19I'll let you taste it and then we can discuss the stats because it's...
17:25Cindy Bissig:That's a very generous pour. Wow, we're here to enjoy it, right? That's great. I'll let you taste it first and then we can discuss what's on the label.
17:40Cindy Bissig:You're happy faces. I'm glad you're all smart. Happy faces.
17:48That's really interesting. It's very intense. Yeah. it's a big sac in it
17:54Cindy Bissig:so what did you say the alcohol was on this? so this is 18.5 but it doesn't feel 18.5 it's very smooth big mouth feel really rounded it's not got any kind of sharp edges but it's it's quite boozy but it's high everything super high acidity high alcohol and high residual sugar and all these volume knobs turned up help balance each other out Do you know, it almost tastes like a cocktail. Yeah, it could be. You know, I was in a bar recently and I got something that tasted a bit like this with the big black eyes in it, you know? Yeah, yeah, yeah. This actually, if you wouldn't know this is sake, you could think this is actually something else that's made into this beverage.
18:36You could think it's got all these characteristics. It's like, it's got like sherry characteristics. It's got elements of kind of, like the orange element for like an old fashioned. Yeah. because it's got that slight citrus to it. But it's obviously got like shiitake and soy notes and all of this kind of going on. But yeah, it's big. There's a lot. I also get like dark berries on this one. But yeah, the Nihon Shudo, the Sakamoto value on this. Any thoughts?
19:09Cindy Bissig:That's a very brr kind of question. it's got to be in the minus tens, minus fifties, forties, fifties 56, minus 56 yeah it's a monster alright and do you, are you keep making these? I mean is this something that's more on your continuous no so we, all our ASACs are fundamentally one offs and we're kind of brewing something potentially in the same round, aging it in maybe a slightly different way each time. So it's not, there's never kind of, oh, that one was great, let's make that exact thing again. They're all just one snapshot in time. Yeah. I'm a bit sad, because this is so delicious I want to drink it again.
20:00Cindy Bissig:I mean, I was like, you should get your hands on it, but people can't get their hands on it. Of course, but all of our age sacks, so they all come under the same label so purer is the label and then we do a strikethrough which is the vintage and kind of same stuff this one says 2021 barrel kijoshu recent release was like 22 barrel yamaha and then there's like a 23 double barrel jama and something like that so they're all kind of within the same realm and then if you don't mind me asking i mean what's this uh 500 mil that's a 375 and then like Like how much... Way too cheap. Have people... Way too cheap.
20:41They're always too cheap, actually. So this is what I was saying before. We make these kind of sakes to have fun, show off some potential, but they're priced to be drunk. They're not priced to be either kind of kept on the shelf. For us, worst case scenario is we end up sitting on a sake and don't sell it. We're making a sake to go out in the world, but the second worst case scenario is someone buys it, they pay the price for it they treasure it too much so they don't open it, you want to price up something so that people not only buy it they open it and they share it and as many people as possible drink it so this in British pounds was only priced at£28 a month
21:26Cindy Bissig:sorry I'm laughing a little bit I'm trying to do math in my head right now, I'm not good with pounds what's that in the end? oh not much how much? 5 ,000 yen 5 ,000, 6 ,000 yen maybe? Oh really? Yeah That's very good and I mean the other thing is like and we were talking about yen but in Europe everything has tax added to it so if you have any product that comes from Japan it will already be within the 40, 50 pounds price range anyway so for you to come in with something like this at that price range is kind of a little bit insane to be honest but lucky Londoners I'm glad you think so I do So, I mean, as we mentioned we're here in Osaka, so we're all gathered here in the Kansai region, so what brings to the Kansai region?
22:16Yes, we're doing a bit of a fun project where it's been on the cards for about 12 months back and forth, a bit of a discussion we basically wanted to build out a couple of collaborations with Japanese sake breweries trying to bridge the gap a little bit better between international sake and Japanese sake. So I'm out here actually brewing with a taro sake brewery in Nara called Choriyo Shuzo. And they've been around, we were kind of discussing before, they're quite young for Nara. Bearing in mind it's kind of the birthplace of sake as we know it. So at least kind of 1 ,100-year history or so. They've been around for about 60 years, a little bit more maybe.
23:07And they're actually the first sake brewery to bottle Tarazake. That was kind of their... Okay. So sake flavoured in cedarwood, first kind of brewery to put it in glass. That's kind of their claim to fame. and an amazing group of brewers and individuals there that we've known for quite some time. And yeah, we're out here making a collaborative sake that we've been planning, working out the recipe for the last kind of few months. And we're basically brewing Omachi.
23:43It's going to be Junmai, Tokabetsu Junmai. We haven't kind of fleshed all that out at the moment. But it's going to be kind of a high acid, interesting kind of modern style sake. Quite gutsy, like bubhamami. Yeah. When you say collaborative, like what's the collaboration like?
24:06Cindy Bissig:I mean, how involved are you in shaping the actual taste or brewing or anything? Yeah, so we're a big part of kind of steering the direction of what we really wanted the final sake to be like. and then working together to kind of build out that framework and pick and choose the ingredients, the koji tin, the yeast. And then I'm here, yeah, making it with them. So, yeah, we're just spending a lot of money making koji. It's been good fun. And, yeah, there's basically two, three brewers from their side and then myself. And then we're working together. and then is it like, hey, are you working together?
24:47I think I'm doing a lot of the heavy lifting. But no, there's a good amount of work on both sides. But yeah, they're definitely using me, which is nice.
Read the full transcript
25:02Cindy Bissig:Anything surprised, anything you learned or taken away from back home? It's super early days. We've just kind of kicked this thing off. obviously there's always kind of interesting intricacies like working with the Japanese team and so far super impressed with the facilities and what's really great is we're actually brewing all the equipment and everything that we're brewing on is like identical to our size brewery so we're like brewing in like 1100 litre tanks their costumes like we can steam like a hundred kilo max it's all it's all kind of scaled down specifically for kind of a craft operation so it's just like home it does it feels like home if someone went out the checkbook and i was just walk around and pick and choose what i would like off a shopping list um it's kind of a bit of a dream what are some of the things that when you're in a brewery in Japan that you kind of look at, you get a bit of brewer's envy and you're thinking, I wish we had that background.
26:09Yeah, I mean, just things like, they just have like two shumo rooms and there's like, you know, amazing kind of koji rooms set up with kind of a separate entrance room and things like that. So it's, their breweries, this part of the brewery focused for this kind of craft operation is only a teeny bit bigger than ours. But yeah, it's all pretty brand spanking new and yeah, it's kind of popular stuff. Yeah, it does. I think this is only like the fourth brew even made in this facility.
26:42Cindy Bissig:Oh wow. Yeah. So where is that brew going to be available? Is this just Japan or are we going to take it home? No, sorry, yeah. We're going to, the idea is we're basically splitting the batch, 50 % to be sold in Japan, 50 % to be sold in the UK. so we're hoping with kind of shipping and everything getting that sorted, we're hoping to be released in the beginning of the next brew season, so end of September beginning of October hopefully we can kind of release a bit of fun and it's going to be our first sake in a blue bottle yeah always fun why? we kind of wanted on both sides, we kind of wanted it's something that neither of us really had.
27:29It's kind of supposed to stand out as a separate thing.
27:32Cindy Bissig:Okay, because you had this mischievous smile, and I was like, what's so special about this blue bottle that you're doing? It just kind of made me laugh, because we had a few chuckles about it earlier in the brewery. But it looks awesome. Yeah, it's going to be great. What about the labeling? Is it going to be like a bilingual label, or is it how... Yeah, so the front label is basically... the design is kind of a combination of actually the two countries' flags, and it's bilingual, and then we're having basically the same back label, but there's a Japanese version and then a English version. Yeah, but it's very much the front label, and then there's a separate label that goes over the lid.
28:17All of that is basically a blend of the two brands and the two countries. It's very closely aligned, really promoting very much a 50-50 collaboration, all the work, the effort, even the financial contribution. So this is going to be available in Japan and the UK? Yes.
28:41Cindy Bissig:And what's that in UK at February? We work with a few national distributors as well. Yeah, so it'd be kind of nationwide. Oh, cool. But obviously, like a limited edition. Yeah. 500 or so bottles in the UK, vice versa in Japan. Yeah. So speaking before about, like, when you're here, you see the equipment and stuff that brewers in Japan have, aside from just the equipment, are there moments when you're brewing here with Japanese brewers where you maybe see things that they do that you kind of think this, oh I never do that or or vice versa that you've done that have picked up and said that's an interesting approach or something?
29:26I would say it's more on the flip side, it's more kind of actually how, it's surprising about how closely aligned things are so when we, most of the things we're having kind of discussions about talking about oh so what temperature you're cooling that rice down to what temperature you're bringing in at what's your kind of humidity target here or for rice washing and soaking what's your moisture and it's we're we're like super alive like there's not a huge amount you know i'll say to them oh we're shooting for like room humidity of 65 and they say oh we're somewhere between 60 and 70 percent yeah so it's all a lot of that.
30:09I would say obviously there's kind of the way that team work together is maybe a bit different from ours. We work in a less hierarchical way. Let's put it that way. But everything so far has been super smooth, super friendly, really efficient. It's been great.
30:29Cindy Bissig:Is this the first time you're working with them? Working with this team, yes. Yeah. And was it just the idea that they're Tadazaki Brewers, is that what you brought me to them? No. So their kind of parent company is our main rice supplier. So we've been importing Japanese Takamai for seven, eight years now, and they've been kind of our main fundamental supplier. so we kind of got to know some of the people from the parent company that ended up moving to the brewery over time and then that's how that kind of link in came and then we kind of really geared up some discussions after they had a visit early last year and then I kind of approach the idea, basically saying, look, have you ever considered, obviously it's slight novelty, it's not really something any of us have really seen before, I don't know whether we've seen an international brewery and a Japanese sake brew actually make a sack, like a collab together, it's not something I've witnessed before.
31:48It's a really popular theme, craft beer. Of course.
31:52Cindy Bissig:And I think there might be something similar with craft sake, but not sake and sake. Yes, this is what I mean. So there's obviously a ton of stuff happening in the international sake community between breweries. We've done a ton of collabs with other breweries like beer and cider producers into alcohol collabs. whereas an actual sizable Japanese sake brewery and an international craft sake brewery doing something together I've not heard somebody with this So you were the driving force to this collaboration, you were suggesting it to them right? Yes So what do they get from it? I mean what was their response like?
32:39Like super positive, I think I think they're a very progressive, open-minded group. And I think kind of an element maybe of the marketing angle, kind of there's a mutually beneficial side to it, which is, you know, there's, I guess, progressive kind of craft sake movement outside of Japan. And how can an established larger sake brewery kind of maybe tap into that space. This is kind of, I guess, a novel option for them and a kind of promotion. Also, I guess, we're considerably smaller than them in our production and our output, but we potentially carry a bit more clout when it comes to marketing and social media and garnering maybe some international attention for them, their sake, being sold outside of Japan.
33:37Cindy Bissig:So I think for slightly different reasons, I think it's like a 1 plus 1 plus 3 kind of scenario. That totally makes sense. So aside from that, you're obviously here for a couple more days in Japan. Yeah. What else is on your list to do here? Do you have anything you're looking forward to explore before you're heading back? Always. I mean, it's one of those things. I try not to come in too much of a list. because they don't want to be kind of disappointed. It's very easy to get sidetracked. There's like so much going on. Obviously, we're doing this recording for one, which is awesome. And then obviously got the big sack of tasting on the weekend before I fly out.
34:23Cindy Bissig:The JSS fair. Yeah, yeah, the fair. Also meeting with some other suppliers and like our Kojikin supplier. Got a meal together and some bits involved. Because we're importing everything from Japan, barring our glass. So, you know, our Kobo, the Kojiken, the rice, like everything comes from Japan. So it's an opportunity to catch up. And I guess a fair amount of those people are all based in the Kansai region, so yeah, that's good. And seeing some old friends and taking a few little touristy things off my list, as well as buying multiple Nintendo cuddly toys for my children. I've been sent on a bit of a mission for some Princess Peach.
35:11That's cute. So, to take it back to London, what's your take? How has sake been received? Your sake and sake is being received lately? I think sake is on a real charge in London. That's the way it seems. I'd say particularly post-pandemic, the last four or five years, the growth of Sake, particularly in London, but across the UK now, I'd say actually we've seen, particularly in the last maybe two years, we've seen the majority of our growth is actually outside of London. And it's kind of reached that escape velocity where it's definitely now not just in Japanese places. I'd say the majority of our big accounts and better kind of turnover of stock and things like that are actually non-Japaneseic health.
36:07Very cool. Yeah, both kind of bar and restaurant setups. I'd say the off-trade, like the bricks and mortar shops, is probably what's lagging in the UK, whereas hospitality is kind of really on a charge. We kind of, obviously, we're in a sack of bubble, like all of us in our little world, so we're going to see it maybe slightly differently but I think we're getting to this progressive point where particularly for more high-end restaurants we're not a million miles of a tipping point where if you don't have sake on your wine list you're going to become an abnormal situation so it's really exciting, loads happening, there's a number of awesome new importers which we We've got great working relationships with it.
37:02We operate fully as an independent business. So we pick and choose from, say, nine different importers of Saka. So we've got a really cool, unique list that's constantly evolving. Yeah, some really great, enthusiastic people.
37:18Cindy Bissig:That's really awesome. Because I think, and not truly here, we're still a little bit thinking like, oh no, we're still not kind of there where sake is still the novelty and still in the exotic restaurant only like you go sake bar or sake restaurant then you have sake so i think with lots of people we're talking here it's still that mindset of like ah if we can just get the sake into the higher ends or into the italian restaurants or french restaurants for you to say that you kind of have to experience now from what you're seeing that it's actually not as far away from that that we kind of think it is here?
37:51It's, like I said, I have to put the caveat in, I'm definitely in a bubble, but it's without a doubt that situation. I think there's been, obviously, a natural large focus into the higher end establishments. But if we look at kind of what's imported into the UK of Japanese sake, it's overwhelmingly leaning towards the real kind of ultra premium style sake, So the price point is quite hard. And that's kind of reflecting in where things are being stocked. I think that's gradually changing. And part of what Kampai, what us as a brewery, has always tried to do is, yes, we make a Junba Dagenjo, but we literally make one or two tanks a year.
38:36Our main focus is much more around kind of 70 % polishing. We want to make real kind of food-friendly, flavoursome, maybe more rich and marmy style sakes and the focus is on pairing with food, particularly non-Japanese food I think that's worked really nicely for us and that's where we're seeing the biggest growth in the market and seeing that happen outside of London it's like, thank God, like a blast we don't again, we don't want to have a bubble in a bubble like this London you know, high-end bubble that people can't access. The angle is to make Saka as accessible as possible. You can't be just like pumping super expensive styles in multiple-mission style restaurants.
39:29It's not for everybody. So we are definitely seeing this kind of gradual sea change and Saka finding its way onto other menus, which is great. And as your clientele, you're finding your clientele more educated these days? You've got people that come and kind of know what they're doing. Don't get me wrong, there's like a long way to go. The average consumer of alcohol in the UK doesn't know sake particularly well. But we compare where we're at when we started this, say, 10 years ago, to where we are now. It's a wild way. We probably couldn't have dreamt back then how much better it's got now. but we're talking about from such a low base.
40:13Right. So sake, like year on year, has been one of the fastest growing drink categories in the UK, particularly since the pandemic, but it's from kind of nothing, right? But if we keep in this direction, and this group of amazing kind of dedicated people that, yeah, are kind of putting their kind of livelihoods on the line, they're kind of going for it, then, yeah, it's only going to get better. The direction of travel is there. So you mentioned as well the food that you're serving up is generally not Japanese food. So what's a couple of hits on the menu there? So our menu, we kind of do a bit of a hybrid menu because actually people coming to our venue, they're kind of expecting and wanting Japanese food, but we're not serving up like sushi and stuff like that.
41:06were doing I guess like is a kind of like pub style food so that's kind of you know like like pork sando and things like that things things that kind of take off that list that people kind of want to itch that scratch but it's flavorsome, really suitable kind of drinking food but with a Japanese till
41:36Cindy Bissig:so yeah it's been really interesting and I think we're probably slowly coming to an end of this week's episode of Sake on Air Julian, thank you so much for joining us, I mean we're joining you in your bar actually so thank you for having us thank you for coming I'll see both of you on Saturday the Jays' sake food we look forward to it yeah and then of course tom thanks for taking the time coming in um where maybe i mean we're obviously gonna add um your brewery's details and maybe i know you have an online shop right yeah so we'll add that to our show notes but if if you can maybe just share where people can maybe find you online yeah i mean best bet is just go on to our instagram page because then everything's kind of link from there so it's at campi in london and that's campi with an n and uh yeah yeah yeah how long how long was the conversation of should we still come by with an m or an n very long and people still quit us on it um but it was yeah it was kind of there's obviously no right or wrong answer here that was kind of based on google searches but based on campi and campi with an N or an M in British English returns and with the N had an overwhelming majority like 80 to 20.
43:00Interesting.
43:00Cindy Bissig:The scientific approach won. I love it. Well thank you so much for joining us today and we'll be back with more Sake on Air very very soon. Feel free to send us your questions and comments if you have any questions at sake on air or find us on social media at Sake On Air as well. We'll be back with more Sake On Air in just a few weeks. Until then, kanpai! Kanpai! Kanpai! This episode has been made possible with the generous support of the Japan Sake and Shochu Makers Association. Sake On Air is produced by Export Japan and our team is Justin Potts, Miho Ota, Cindy Bissig, Sebastian Lemoine, John Gottner, Chris Hughes, Rebecca Wilson-Lye, Marie Nagata, Christopher Pellegrini, Arlene Lyons, Shuso Imada, and Frank Walter.
From the publisher
This week on Sake On Air, host Cindy Bissig is joined by special guest host Julian Houseman to welcome back a familiar voice: Tom Wilson, co-founder and head brewer of Kanpai, the UK's first sake brewery! They recorded their conversation at Julian’s sake bar, Sake House, in Umeda, Osaka.
Listeners may remember Tom from “Episode #73: Future of Sake with Les Larmes du Levant & Kanpai London”, where he joined us for a lively conversation alongside Grégoire Boeuf. Now, several years later, Tom returns to share exciting updates from the Kanpai camp.
In this episode, Tom reflects on his recent collaboration with a sake brewery in Nara, giving us a peek into the inspiration and process behind this unique Japan-U.K. brew, which will soon be available in both countries.
He also offers insight into Kanpai’s evolving philosophy and what’s been happening at their new home in London Bridge, where they continue to experiment, grow, and celebrate all things sake. And for a special treat, Tom brought along a bottle of Kanpai’s 2021 vintage “Kura” sake, which was enjoyed during the recording—and let’s just say, it didn’t disappoint.
Tune in to hear how the international sake scene continues to evolve, and what it means to brew Japanese sake with British roots.
Join us for a special English / Japanese bilingual rakugo performance: https://jss-event16.peatix.com/
Subscribe to our newsletter: https://sakeonair.substack.com/
We’ll be back very soon with plenty more Sake On Air.
Until then, kampai!
Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. Sake on Air was created by Potts K Productions and is produced by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.
