In short
The Business Men Podcast Episode Summary
Episode Title
The Results Are In... Did Joel Dommett OR Ben Shephard get PIERCED?!
Overview In this episode, hosts Ben Shephard and Joel Dommett reveal the long-anticipated results of a competition tied to their burgeoning men's skincare business. The stakes? One of them would get a nipple piercing based on the results of a skincare survey they had encouraged their listeners to participate in.
Episode Highlights
Introduction
- The episode opens with light-hearted banter between Ben and Joel about the impending nipple piercing.
- A humorous tone sets the stage for the tension and excitement surrounding the results of the skincare survey.
The Skincare Survey
- Ben and Joel aim to gather insights on men's skincare needs, as 80% of men's skincare products are purchased by women.
- They had encouraged listeners and followers to participate in a skincare survey with an entertaining twist: the loser of a competition based on survey results would have to get a nipple piercing.
- They discussed the importance of the survey as a tool for gathering data to inform their business decisions and product development.
The Competition
- Both hosts had been promoting the survey through various media appearances and social media campaigns.
- They crafted the competition with an element of jeopardy to engage their audience, debating who would have to undergo the piercing.
- The competition sparked some friendly rivalry between the two, with each host eager to rally more survey participants.
Live Reveal of Results
- The hosts headed to the piercing studio for the live reveal of who would be pierced.
- The excitement builds as they await the results, with both hosts expressing anxiety and anticipation.
- The competitive nature is further emphasized by their banter, emphasizing the absurdity of the situation—two hosts of a podcast dedicated to skincare finding themselves about to pierce a nipple.
The Piercing Experience
- Joel is ultimately revealed to be the loser of the survey competition, and the episode follows him into the piercing studio.
- The hosts share humorous and candid thoughts leading up to the piercing, discussing how surreal it is to be in this situation.
- After Joel receives his piercing, there is a mix of relief and laughter, capturing the blend of comedy and the absurdity of the challenge.
Conclusion
- The episode ends with reflections on the journey of starting a skincare brand, the unexpected outcomes, and the camaraderie displayed throughout the competition.
- Both hosts express gratitude for their listeners and the support received in their entrepreneurial venture.
Key Takeaways
- Engagement Strategy: The use of a humorous competition (nipple piercing) effectively drove engagement and participation in their skincare survey.
- Market Understanding: Highlighting the consumer behavior—80% of men's skincare products are purchased by women—emphasizes the importance of understanding the target market.
- Friendship and Humor: The dynamic between Ben and Joel showcases how humor and friendship play a crucial role in navigating the challenges of starting a new business.
Audience Interaction
- The podcast encourages audience participation via their Patreon and social media, inviting listeners to engage further with the business journey and influence decisions.
Final Thoughts This episode encapsulates the comedic struggles of starting a new venture, the absurdities that can arise, and how friendship can make the journey both entertaining and rewarding. The hosts' personalities shine through, making it a fun listen for anyone interested in entrepreneurship, skincare, or just looking for a good laugh.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Nipple Piercing Stakes
0:45 to 1:40
Discussion about the impending nipple piercing based on survey results.
“I've never seen someone sit on an office chair looking like he's sort of had his hands tied behind his back before.”
Survey Updates and Publicity
1:40 to 4:00
Ben shares his experiences promoting their skincare brand on radio shows.
“One guy, there's one guy with a bow and arrow.”
Survey Incentives and Stakes
4:00 to 6:50
Details on the skincare survey and the stakes involving piercing.
“You know when a breakfast show immediately cuts to music?”
Live Radio Reactions
6:50 to 9:30
Discussion about the reactions from live radio when announcing their brand.
“It was so close last episode, so I'm very intrigued to know what's happened.”
Competition Escalation
9:30 to 12:10
The hosts discuss escalating competition around the skincare survey.
“interviewing Kiyosama just so you can see it through his shirt bit of fun a ding-a-ling a little ding-a-ling a little ding-a-ling I felt like you had a lot of momentum that night Can you stand up, Gig?”
Final Survey Results Update
13:10 to 14:06
Announcement of surpassing the survey goal and implications for piercing.
“The producers have waved at us and it is time for the Joel versus Ben final numbers update.”
Preparing for the Piercing Decision
14:06 to 14:47
The hosts discuss recent efforts and excitement leading up to the piercing.
“So I'm thinking, okay, so what's happened in the most recent...”
The Build-Up to the Piercing Parlor
14:48 to 16:15
The hosts express their feelings about the upcoming piercing and share humorous banter.
“I think we should make our way down to the piercing parlor.”
Arriving at the Piercing Parlor
16:16 to 17:58
The hosts arrive at the piercing shop and meet the piercing professional.
“Is it normal that my knees are shaking when it's my nipples that are going to get...”
Choosing the Right Piercing Jewelry
17:59 to 19:59
The hosts browse and discuss various piercing options and jewelry styles.
“Damiano, are you going to be doing the piercing?”
Show all 15 chapters
The Results and Revelations
20:00 to 22:10
The hosts reveal the results of the survey, deciding who will get pierced.
“So usually this long, so people have the chance to sort of give it a second thought.”
Preparation for the Piercing
22:11 to 23:42
The host prepares for the actual piercing and discusses feelings of anxiety.
“I think I employed the Lorraine Kelly card and that must have sent me over the edge.”
The Actual Piercing Process
23:43 to 26:08
The moment of the piercing occurs along with live reactions and commentary.
“Hold on a sec, Damiano's getting out the monkey wrench.”
The Piercing Process Begins
28:05 to 30:01
Listen in as the hosts prepare for and go through the nipple piercing.
“Do you have to take a run up at it or anything like that?”
Reflections After the Piercing
30:01 to 33:17
The hosts discuss their feelings about the piercing and its implications.
“Think about how much funnier this would have been if it was Ben Shepard.”
Transcript
Automatic transcript. May contain errors.0:00Ben Shephard:Okay, so the person who has got the least surveys completed and the person who will be receiving the nipple pierce is...
0:15Joel Dommett:The Businessmen, sponsored by BT Business. Welcome back, everybody. He's Joel Dommett. And this guy, this old four-eyed, good-looking guy over here. This old thing. This old beautiful guy who looks younger than me. This leather handbag. Oh my God, and what an expensive handbag he would be. I'm Ben Shepard. This is The Businessman, the podcast which is documenting our ambition, naive as it may be, to create a men's skincare brand. I've never seen someone sit on an office chair looking like he's sort of had his hands tied behind his back before. I feel, well, it's an important show today and it does feel a bit like a hostage situation.
0:58Joel Dommett:It really does. Quite frankly. This is maybe what we're going to have to do when you do have the nipple piercing. Well, hold on. We don't know if it's going to be me having my nipple pierced. Well, I've got it. I feel it in the... I can feel it. I can feel it in the stars. You can feel it in your areola. I can feel it. I can feel something happening. It's very exciting. It's a huge episode today. People's Joel. What's it? This is the moment they've been waiting for. Okay, won't worry. Bye. No. Nipple down.
1:39Joel Dommett:That was an arrow. One guy, there's one guy with a bow and arrow. Who brought the bow and arrow? And then there's one guy at the front with a drum.
1:52Joel Dommett:Hold on, hold on. Oh, he's gone. There's a man with an elephant.
2:01Joel Dommett:that's good there is so much going on in this story for all of the bits and pieces that you've missed and they've missed an awful lot haven't they they really have then do catch up on missed episodes wherever you get your podcasts and of course on YouTube as well remember to subscribe and follow us please do
2:20hey
2:20Ben Shephard:psst you didn't hear this from me but Normal Gossip is back for its ninth season join me Rachel Hampton as I share the juiciest gossip from the real world with some very special guests. This season, we're bringing back some old friends, a Radiotopia buddy, and for the first time ever, a Nobel laureate. That's right. We have Malala on season nine. Normal Gossip is out on all your favorite podcast platforms.
2:51Joel Dommett:How's your week been, Ben? It's been good. Very busy week, Joel. Ben's new series on ITV, The Summit, It is out tonight as we record. Yeah, it is episode three tonight. And we've had a few hours. So it's been busy doing the publicity for that. But I haven't just been out pounding the streets for ITV, Joel Domet. I've been doing it for us, for the success of our business. Telling the people of the nation all about skincare for men. I popped into the Capital Ready Breakfast Show with Jordan, Chris and Sian. and they were very keen to hear all about our skincare brand and particularly the name. Would you like to hear what happened?
3:32Joel Dommett:I would very much like to hear it. This is what happened when I popped into the Capital Radio Breakfast Show. The name of our skincare brand is Joel and Ben Full Skin. Oh, okay, yeah. Would you like Joel and Ben's Full Skin on your face, Chris?
3:50Joel Dommett:It's brilliant. It's actually genius.
3:54Ben Shephard:When the penny drops. I think that's a yes.
3:56Joel Dommett:This is why we love live radio. This is why a yes. Absolutely. Anytime. You know when a breakfast show immediately cuts to music? You've done something right. They were panicking, but they didn't know what meant. Oh, God, let's get a bit. Let's get a bit. They were loving it and all very excited about it. Sian particularly thinks it's genius, but both Jordan and Chris and the rest of the team down there are all in on Joel and Ben foreskin. I love that. What a team they are. What a team. What a team they are. You know, if you haven't heard already, I'm sure you have. We're trying to gather the biggest male skincare survey that's ever been completed together.
4:37Joel Dommett:And it's been, both of us, been hammering the socials. Hammering the socials, hammering the media lines, trying to do as much as we can. The reason we want to get this skincare survey together is because we want to gather as much information as we can from men and women about men's skincare. 80 % of men's skincare is bought by women. So their opinion, as we've been told by a lot of our experts, is hugely important to what we're trying to do. What are the issues that men face? What are the products they'd like to see? How are they not being served? Where's the friction at the moment? How can we ease that friction with some nice foreskin?
5:11Joel Dommett:Absolutely. Frictionous foreskin. Important that we create this as well because it's a great case study for us to go to investment. It's a great case study for us when we start planning the products that we want to bring to market as well. And there was a certain point where we sort of felt like there wasn't enough incentive for people. Yes. They were like, well, why should I sign up to your skincare survey, Ben and Joel Domit? So we gave them a hell of an incentive. Yeah, quite. When Ben said this. What are we playing for, Joel Domit? And obviously we want the information, which is great, but, you know, is it purely the glory of knowing that more people listen to me than you?
5:52Joel Dommett:or is there something else? Is there some jeopardy on this? Oh my God. Okay. Okay. Is the, maybe a piercing.
6:06Joel Dommett:Where would that piercing be? Buyer's choice. I love this. I absolutely love this. There's some hardcore jeopardy. Yeah, yeah, yeah. This is great. I can't believe, it's so mad to listen back to that. That feels like a lifetime ago. Oh my God. The amount I've talked about piercing since then. And well, I mean, it seems to have worked because every time we mention it on socials, it does bump up the numbers of our survey drastically. Our survey filler routers couldn't wait to get to 5 ,000. So the point was it had to get to February the 14th, the Day of Love. And if we get to over 5 ,000 of those surveys filled out, then one of us will be getting pierced.
6:48Joel Dommett:We are at the Day of Love and we are going to be finding out exactly where we are with the results. It was so close last episode, so I'm very intrigued to know what's happened. The other thing that this reminds me of, and I'm getting a shiver thinking about it, is that both Hannah and Annie found out that we'd agreed to do this on social media. It's bad, isn't it? Mrs. Sheppard does not know I'm doing this. She does not know. Again, there's a problem with both of our wives. Both of our wives found out, I think yesterday when we put it online. and this is first of all it proves a lot of things first of all our wives don't listen they don't want us to get a nipple piercing secondly they both don't listen to this podcast and I'm living about it and they're literally not really interested I feel like you are more set up for some sort of piercing yeah I mean I suppose I've got tattoos and it sort of fits that vibe you carry you carry off like a pierced eyebrow are you trying to say Ben Shepard that I've got an element of Edge.
7:49Joel Dommett:I would say you're more new metal than me. And Element of Edge does sound like a good new metal band. That sounds like a great name for a brand as well. Oh, Element of Edge? It's too late! We're signed up to Foreskin! We signed up to Foreskin, our wives found out about the piercing via social media and as we then also said the survey then just became a competition. The two of us mano a mano desperately trying to hold on to the innocence of our nipples. So the battle between the two of us then uh started raging on our socials everywhere we could go to try and get more people to fill out the survey uh but i feel like there was a surge last week in your surveys because you did something that i can't do you spoke live to the people here it is i've got a friend called ben shepherd who hosts this morning and yes yeah he's a really good friend and we've decided to start a skincare company, genuinely, called Joel and Ben for Skin.
8:51Joel Dommett:That's something we're doing. So far, so good. How good is that? They like me, they like the name. We're trying to get the biggest male skincare survey of all time done in the UK, right? We're trying to get 10 ,000 people on it. It's going to be really fun. The person that gets the least amount of people signed up to that survey out of me and Ben has to get their nipple pierced. If after the show, don't want my Instagram, link in the bio say that I send you and then just it takes like two minutes fill out the survey just because how funny is it the idea of Ben Shepard being on this morning with a fucking ding-a-ling on the sofa
9:32Joel Dommett:interviewing Kiyosama just so you can see it through his shirt bit of fun a ding-a-ling a little ding-a-ling a little ding-a-ling I felt like you had a lot of momentum that night Can you stand up, Gig? Thank you, Ben. Thank you. Yeah, I didn't open with it. You should have. They love the name. They really do love the name. That was the biggest laugh of the night. Yeah, it's funny. That's the reaction that Capital Radio wanted to give, but couldn't because they were on live radio at six o 'clock in the morning. So you went out and you've been peddling the streets of your tour and trying to get the people that come along to support you there.
10:10Joel Dommett:so I took it upon myself to escalate things as well, John. What? You've escalated the escalation? I've gone up in the escalations. Oh my God. And I was on Lorraine Kelly's show. Of course you were. In the mornings and she asked me about our skincare brand and this is what went down. We don't know who's in the lead yet. One of us will have to have our nipple pierced. Oh, son? Yeah. Oh, I hope it's not you. Me too, Lorraine. So does my wife That's going to be really Joel's nipples are expendable Mine are borderline National treasures Aren't they?
10:44Ben Shephard:Absolutely I have witnessed them Although the cackle For Cat Delian
10:47Joel Dommett:The other side of this studio Is that she has voted So many times for me To have this done Yes Endlessly
10:52Ben Shephard:I'm going to be there Lorraine
10:53Joel Dommett:Oh for goodness sake See I think If I end up losing this And we get over 5 ,000 You're going to get jealous And you're going to want To have it done anyway That is possible So should we just say You'll get it done Because I won't want to do that And I'm very happy for you To do it And you to wear it Beautifully It's true when you have it on you I'll be like oh god he makes it look good I've got the little edge he makes it look good little metal edge do you think before we do it I've got time to do a couple of press ups just because if we're going to do it on camera you've got to get bulked up you've got to get pump on yeah I wish I brought like a couple of dumbbells maybe some bands we've got a couple of dumb hosts here yeah you can use us yeah that'll sort it out right good luck good luck to you sir may the nipples be with you they always have been no use though right we interrupt this piercing special yes we do indeed for some very important updates um the reason that we couldn't include this in the actual episode was that uh no one knew at the time of record that huge news this guy ben shepherd turns out he's clonkers what a singer What?
12:00Joel Dommett:Oh my god I mean the entire internet knows At this point It's not much of a secret I don't think it's been much of a secret The reason I thought it wasn't you Was because you made it as the final I very nearly won it That's insane I worked out about halfway through When your voice sounded like Ben Shabby Every time I see a conker When I'm walking along on a horse chestnut I feel very connected Yeah. So we'll let you get back to the piercing episode. Yeah. So much going on. Oh my God. But who will it be? Ah.
12:40Ben Shephard:We're Molly and Tom and we're getting married.
12:43Joel Dommett:After finding love on Love Island, we are now navigating real life and wedding planning.
12:48Ben Shephard:On Nearly Wedding, we share the honest highs, lows and the chaos of getting hitched.
12:53Joel Dommett:From budgets to guest list to family dramas and the things no one prepares you for.
12:59Ben Shephard:We'll have new episodes every Tuesday, so make sure to subscribe to Nearlyweds on YouTube.
13:04Joel Dommett:And listen wherever you get your podcasts.
13:11Joel Dommett:The producers have waved at us and it is time for the Joel versus Ben final numbers update. Oh! The fact that Ross is in the studio. Yeah. Makes me nervous. Yep. That smile makes me even more nervous, by the way. So what we need to find out before we know if this is going to happen is if we've hit the 5 ,000. No 5 ,000, no nipples. No 5 ,000, no nipple people. To nipple or not to nipple, Russ, that is the question.
13:46Ben Shephard:We are beyond the 5 ,000 mark. So I'm really, really pleased to say that one of you will be being pierced. and I'm just having a look at the exact numbers as the submissions come in. Submissions are at 5 ,734. Wow, that's been an awful splurge. Yes.
14:09Joel Dommett:So I'm thinking, okay, so what's happened in the most recent... What have you been saying? Like, I'm just trying to... Basically, I'm hoping it's people that are supporting me. You went on Lorraine, you went on Capital. I've been talking about my stand-up LBC. I put another message. I put a big one on my socials, on my Instagram Reels, which seems to basically every time I put them on Instagram Reels, it bumps up another 300. You did a reel? I did a reel, mate. I'm not dalliancing with this story bullshit. They love a lipping nipple on a reel. I'm going deep.
14:41Ben Shephard:So, well, there is a winner. I can see it in front of me. You can see it. Are you going to tell us now?
14:47Joel Dommett:Well, I think what we're going to do,
14:48Ben Shephard:I think we should make our way down to the piercing parlor. Have you ever used that phrase before? Where we're going to meet a very burly man. Now, I don't know who it is that's going to be doing the do. But anyway, I've been told to take you down to the parlor, and then I'm going to announce who has won out the pair of you. Because also, we need to add on the challenges that you won and the challenges that you won. So we're going to have a final number then. So between now and actually getting there, I'm going to ask for another recount because there are still surveys coming in. And it's still so close.
15:25Joel Dommett:And it's so close. Well, last week, I think we had about 140 between us. This is mad. And we pushed hard this week and we've been pounding the streets, canvassing for votes for our nipples to be protected. But we're off to the... Can I ask a quick question?
Read the full transcript
15:40Ben Shephard:Do either of you actually secretly want the nipple pierce? He does. Are you kidding? Look at him. No. What? No, I believe you. I can't. I can't. No, my wife thinks I'm gay as it is.
15:52Joel Dommett:This is making the whole thing worse. I think that, well, I mean, lean into it. Come on. And Ben, absolutely not. My time of having anything pierced was many years ago. And trust me, all Annie said to me was, if you come back with a pierced nipple, don't. Don't. Don't. Fair enough. So I'm going home with him either way. How is getting a pierced nipple regardless? whether it's yours or mine. She thinks you're gay as well. It makes great. Launching a cosmetics round. Yeah, exactly. Lean in. Lean in. To the piercing parlour. Let's go. Where's PP? Here we go. Oy, oy, oy, oy, oy. What are we doing?
16:34Joel Dommett:Let's get my coat. Come on. It feels huge. Is it normal that my knees are shaking when it's my nipples that are going to get... Did it actually... In fact, he seemed to think it's not nipple. They might not be nipples. But then what's the other option? Eyebrows? There was a difference. I can't get my eyebrows, please. It's like, it's one thing to a nipple because it's like hidden. Never has someone gone into a piercing parlour looking more like someone who's not getting a piercing. You've come appropriately dressed. This is so apt. You look like someone who's taken their daughter in to get their first ear piercing.
17:11Joel Dommett:I never envisaged that I'd be walking along here eminently, about to be punctured. Poctured is a good word. But that's the name of the place. We're going to the Poetcher Palace. Poetcher Palace on Kingsway. I'm actually not too bothered about getting a nipple piece. I genuinely am like, whatever, right? But I just... My wife has said, Please don't do that. Here we are. Here we are. Here we go. Fine body jewelry. This is, I would say, the closest place to the studio. This is unbelievable. Extraordinary. Here we go. Right, let's go in and say hello. He does look, this looks more at market than I thought it was going to be.
17:57Joel Dommett:Hey guys, how are you? Hello. Hello, I'm Joel. Pleasure to meet you. My pleasure. How are you? Damiano, are you going to be doing the piercing?
18:05Ben Shephard:It's just the first time, but I'll be fine. Just the first.
18:09Joel Dommett:You look. Right. Okay. Do you guys do tattoos as well? Only piercing. Do you want a two for one? I was thinking maybe we could jump in. Oh look, so there's a eyelid. A little auction, yeah. Nice little diamond thing. Oh, you can get three on the tongue. It's a belly button. Oh, that's the tongue. Yeah. Should you want, you can just take this one. Oh my God. That's actually your colour. I think there's something about that that really suits you. The silicon nipple is making me very uneasy. Is that an entry-level nipple piercing, that one?
18:43Ben Shephard:Yeah, pretty much the basic standard.
18:45Joel Dommett:It's the basic standard. Okay. Yeah, mostly with our wider range. Hold on now, look at the little rubies in there. Oh my God, the rubies. Oh, no. That's the first one. All colors, all gems. You can do any color? Yes. Can you? Could I get them in West Ham colours? Have you got... If I get you two hammers through the nipples, then I might go for it. I'm suddenly... Russ, I'm in. Yeah, that's a good shot. If it's West Ham. We're in West Ham colours. OK, so look, there's a number of options here, which is good news for you. I don't know what's going on. Why are we here, man? OK, so what does it go...
19:23Joel Dommett:You know, like a weird thing, like where you just realise what's going on in life? you know like how how at what point if i said to myself you know 20 years ago teenage joel teen when i would be like you know just let you know in 20 years time you're going to be in a piercing shop deciding which one of you is going to get pierced with the host of tipping point i mean it's dreams dreams can come true that's all you're saying is it hold on to dreams kids hold on to dreams guys because you know it can happen do you have a skin condition i've got a Skin brand? Have ed your fillers. Or are you going to have to admit to your fillers?
19:59Joel Dommett:Oh no, too much. So usually this long, so people have the chance to sort of give it a second thought. You're both good to go. Wow. It's that easy. It's that easy. Thank you so much. You're more than welcome. Good luck, brother. Good luck to you. What are we doing here? I don't know. The fact that I'm here, I can't believe that I'm here, but I really can't believe you are. Making me feel any better. Yeah. Yeah, because I can't either. And this whole thing is getting more and more surreal. Yeah. I mean, right. Should we enter the parlour of pain, Damiano? I'm ready. We're ready for your...
20:34Ben Shephard:I'm ready if you're ready.
20:36Joel Dommett:Oh, my gosh. I am ready, but... Good afternoon, gentlemen. Why have you got latex gloves on? Why have you got some microphone? Just in case. Why is there...
20:47Ben Shephard:There has been stuff in this room that I don't want to touch.
20:49Joel Dommett:I feel like this feels like the worst competition segment on this morning I've ever seen. Jeff Fraser. Where's Anthony Peters?
20:56Ben Shephard:That's what we need. I feel more prepared. Right. So first thing I just wanted to say. I can feel my heart. Oh, my God, it is. Well done to you both for, you know, going ahead with this. It has been so close. And the votes have been, not the votes, sorry, the surveys have been coming in, in their droves, even in the last couple of hours. And it's shifted. So actually, when I was with you a moment ago, the results at 2.30 were different to the results at 3.30 and it's again different now. Oh Russ. And can I just say that the results so one of you have got 50 % of the votes of the surveys completed and one of you has got 48 % of the surveys completed.
21:44Ben Shephard:So there's 2 % that have obviously clicked that part of the survey.
21:48Joel Dommett:Right so there's voter fraud going on clearly Yes. And we don't jump on it. Get a jump on the phone.
21:54Ben Shephard:Okay, so the person who has got the least surveys completed and the person who will be receiving the nipple pierce is...
22:08Ben Shephard:Joel.
22:14Ben Shephard:Congratulations, Fred.
22:18Ben Shephard:Congratulations. Congratulations. I'm so proud. I'm so proud. Good luck. Oh, man.
22:25Joel Dommett:Unbelievable. I think I employed the Lorraine Kelly card and that must have sent me over the edge. F*** you, Lorraine. Now, the good thing is we've got to have a good look at your nipples. Oh, I'm so happy about this. And what a brilliant idea this was. Damiano. Yes. Are you ready to purvey the jewels?
22:49Ben Shephard:I was born ready.
22:50Joel Dommett:Oh, Damiano's ready. Shall we put Joel in the seat?
22:54Ben Shephard:We will pack it up while you're standing.
22:57Joel Dommett:We'll just be doing your mic here.
22:59Ben Shephard:Sit down, relax.
23:01Joel Dommett:I mean, you did say you liked the idea of being pierced. I just... I think I'm unattractive at the best of time. That's not true. Look how beautiful these people with piercings are. Mate, she looks like absolutely fantastic. Yes. To be fair, she looks absolutely wonderful. I mean, maybe the nipple will make you look like her. Maybe, yes. I'll bleach my hair, put one through the nose as well. One through the little, yeah, crusty bit in your hair. What's that called? Traegus. Traegus. Let's get your traegus done. Get my traegus done. While we're here, traegus, eyebrow, nasal, nipple. He's so happy.
23:38Joel Dommett:It's relief manifesting as joy. Yeah. Yeah. Hey, you know, I'm willing to do anything. Hold on a sec, Damiano's getting out the monkey wrench.
23:47Ben Shephard:Okay, here we go.
23:48Joel Dommett:So we'll be left or right? Oh, that's a good point. Let me have a look. Come on, where do we go? Is there a preferred size if people are having it done for the first time?
23:58Ben Shephard:People get both. Because they say it doesn't really hurt. It was so great. So we get the other one too.
24:04Joel Dommett:So which side of the bed do you lie on? With Hannah on which side? I think she hangs a spare room, yeah. Are you left-handed or right-handed? I'm right-handed. My left nipple. Left nipple? Because I'm left-handed, so it feels like that's my side. Yeah, yeah, yeah. That's my nipple. In order to affect my tennis stroke.
24:24Ben Shephard:It'll be easy to put it in and out.
24:26Joel Dommett:Yeah, that's true, actually. Yes, because you're right-sided. Yeah, yeah. Come on, like a cufflink. You'll be putting it in with your cufflinks. So I could take it out as soon as I leave this **** dude, yeah. Right, we're having a little measure up. What would you say in terms of size? Is that quite good? Perfect size. Perfect.
24:42Ben Shephard:You've got perfect size nipples.
24:45Joel Dommett:That's nice to know, isn't it? Your perfect size nipples. I've got perfect size nipples. Just a little face. A little face. I've done some interviews in the past, but this might be my favourite.
24:56Ben Shephard:It's all in your head. The best way to put it, because it refers to literally everyone, is never as bad as you may think. Okay.
25:03Joel Dommett:Sounds good. Right, let's put a rock shirt off.
25:09Ben Shephard:It's white, isn't the necessary.
25:12Joel Dommett:Oh yeah, it's white. Wait, does it get bloody? No. No? It might. How's that feel? It feels quite nice. Yeah, yeah. So what are we doing here? So this is, is this the... Skin marker. Oh, skin marker. What do you do with the skin marker? Just work out where you're going to hit it.
25:30Ben Shephard:Yes, because it's for the placement. Obviously I want to be standing like relaxed, like very relaxed.
25:35Joel Dommett:Come on, relax Joel, relax. Come on, it's just what the people wanted. How many surveys in the end was it Russ? 5 ,800? Get the job done.
25:42Ben Shephard:Nearly 6 ,000.
25:43Joel Dommett:Nearly 6 ,000 people completed the survey. And 50 % of them wanted this to happen. I think you're giving the people what you want. That's altruism as you've never seen it. I wish I knew that, man. Because you're being very generous in a charitable way.
25:58Ben Shephard:If you'd like to just turn around and have a quick look by the mirror, try to not look up shit. And if it looks horizontally straight, if it looks in your eyes placement, if you're happy with it. Would you have it? I quite like it like that.
26:13Joel Dommett:I quite like that. Would you have it at a slightly different angle? What do you think? Vertical. I think they're all different. Can you go vertically? Should we have a look and see what it looks like vertically? I think I would go. You know, I'm going to do it. Do you want vertical or horizontal? I'll take horizontal. Horizontal is probably fine. Yeah, I think horizontal. I think that looks okay. I think that looks okay. Are we good to go? Hello, please grab your seat.
26:39Joel Dommett:How long does it last? Do I have to keep it? Can I take it out pretty soon? How long will it heal? Six months. Oh, six months. Gosh, okay.
26:49Ben Shephard:Six months. Now, try your very best not to touch the areas. Hold on. Guys, are you sure you've got enough angles?
26:56Joel Dommett:Christ alive. Get nipple cam right there. Damiano, once he's put it in, are you anesthetizing in some way or do you just go straight in? Does it hurt?
27:12Ben Shephard:For a split second, for sure.
27:14Joel Dommett:Oh. Just the sharp pinch. Oh, as you stab him with the needle. Then afterwards you just... Is it like a general or local understanding?
27:26Ben Shephard:That's the jewellery.
27:27Joel Dommett:That's the jewellery. Oh, there it is. There's the magic. We're getting a bar. You're getting a bar with a couple of balls on the end. Bend the bar through your nipple. that seems fair doesn't it oh my god there's something about putting on a surgical glove that feels a little bit sinister especially when he's got a mask on as well yeah yeah yeah and
27:50Ben Shephard:robes are we in the matrix i'm smiling trying to be friendly
27:57Joel Dommett:here we go oh my god oh my god my nipples batman all i'm gonna do now is just set up
28:04Ben Shephard:and get ready and line up.
28:06Joel Dommett:I'm just going to close one eye. Do you have to take a run up at it or anything like that?
28:09Ben Shephard:Like throwing doubts. Yeah, okay. Only when you're ready, all I need to do is to take a deep breath in. And when you slowly, gently breathe out, that's my cue to start piercing, okay? Let's try one for trial. Take a nice deep breath in and very gently breathe out. Beautiful. By then we'll be done. So it's going to be very quick and straightforward, okay?
28:34Joel Dommett:Are you ready? He's coming. He's just nestling up to your nipple now. He's going in. Deep breath in.
28:42Ben Shephard:And slowly breathe out. Fuck, I know, actually that hurts. Hey. Take a moment to breathe. Great job. Great. That's not a nice feeling. All you have to do is to push the jury through. What? Take another deep breath for me. Oh, I don't like it. It's going to be done in a second, I promise. Deep breath in. and breathe out.
29:06Joel Dommett:Gosh, it's gone a long way through. You're doing amazingly well. Joel, you've had a little baby bar. Yeah, why does this feel like I'm giving birth?
29:18Ben Shephard:Oh. Can you see? Can you see our little baby bar?
29:25Joel Dommett:I absolutely hate it. I absolutely hate it. Oh, Joel. Look, we made a little baby bar.
29:43Joel Dommett:How does that feel? I feel like we better have a fucking successful skincare bra.
29:51Ben Shephard:Do you need some sugar?
29:55Joel Dommett:In a sec. Oh, I've given up sugar for January. Uh-oh. We're in February. Oh, then which case? No, no, I'm actually all right. Wow. Now then, you get your first... Oh, I've shown them this.
30:08Ben Shephard:Well done. So done.
30:10Joel Dommett:Thanks, guys. Thanks, guys. Is it tender? It feels pretty tender. Yeah, it feels... I'm not going to lie. That doesn't make a noise either. Christ, the life.
30:22Ben Shephard:Ready for the next? Absolutely.
30:25Joel Dommett:What am I doing? What am I doing? What are you doing, the public? What are you doing? Think about how much funnier this would have been if it was Ben Shepard. What are you doing? I love the great British public. They're just, you know, we are one. Lorraine Kelly factor.
30:45Ben Shephard:Of course, my wife is going to go next.
30:49Joel Dommett:Okay. Now, is it tender? Does it hurt? Yeah. If I flick it, will it hurt? I just... I don't touch it. Can you touch it? Touch it. Don't touch it. Don't look at me again. Don't ever text me. Do you want to see all stuff? Oh, thanks, guys. Here we go. Hold on. Here we go. Let's have a look. All stay careful. Hold on to the chair. Joel, I'm not messing around. You're even more attractive to me now than you were before. Oh my god, who's this? The adventure of a skincare brand. Who knew? Who knew, guys? Who knew? I'm 40. And now your midlife crisis starts right here. I mean, it's this. Right here. At least I don't have to buy a motorbike.
31:29Joel Dommett:What is the manopause we were talking about? What did she call it? The androgynous divorce?
31:37Joel Dommett:I can't wait to be able to start hanging stuff off it at Christmas. We can just get it all dressed up and... Thank you, buddy.
31:47Ben Shephard:As soon as you shower, you can easily peel off the plaster, yeah?
31:50Joel Dommett:Thank you. I mean, at least it is easier than the satsu. If she does divorce me, there's plenty of men who would yeah jump on yeah fantastic we could make you come around ours Sam and Jack would love it it was fair room yeah and you'll be thrilled that it's your nipple not mine oh my god you might get a call from her tonight thank you you're amazing Damiana thank you you've been wonderful thank you for welcoming us so what an amazing spot you have here as well
32:21Ben Shephard:if you want to get your down down you know where to find
32:24Joel Dommett:I really appreciate it thank you I'm going to get my ear done while I'm here well done come on mate come on it's alright also depressing weather it's alright
32:53it's alright
33:05Joel Dommett:Somehow, we've now got a podcast together. We've got a skincare brand called For Skin, and I've got my nipple pierced. How has this all happened? It's like a sort of weird fever dream. That's why you need the antiseptic, because we don't want things getting infected. because it's only going to get weirder. That does conclude this part of Ben versus Joel. Joel versus Ben. Thank the Lord. We are still targeting 10 ,000 skincare surveys. But maybe we can do that without escalation, please. Let's maybe try and get people to fill up the skincare survey because maybe they want to. I can't wait for my son to be like, Dad, what's that?
33:51Joel Dommett:Dad, what's that? Dad, what's that? Dada, what's that on the nipple? Dada, what's that on the nipple? What do you got metal on the nipple, Dada? Dada, wild have one. Wild have no nipple. I'm metal on the nipple, Dada. He's going to love it. That's why you're the best, Dad. Oh, what an episode, Ben. Well done, sir. Yes, follow wherever you get your podcasts and we'll see you next week.
From the publisher
Brave?! Or just plain stupid?! After weeks of teasing, debating, bargaining, and stalling… the day has finally arrived.
It’s the moment you lot have been waiting for. One of our beloved hosts, Joel Dommett, or Ben Shephard, is officially getting PIERCED.
The tension is real. The stakes are absurd. The commitment? Questionable at best. In this highly anticipated episode, The Business Men deliver a perfect cocktail of chaos and anticipation as it ACTUALLY happens.... with YOU as our witness! Will the newly adorned host regret everything? There’s only one way to find out. Grab your headphones... today, history (and a nipple) is made.
Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x
Thank you to Pierce Me London Holborn for being such great sports with this journey. You can find them here: https://piercemelondon.co.uk/
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The Business Men is a production of Sony Music Entertainment.
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