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53 episodes
The CPG Guys
by Peter V.S. Bond & Sri Rajagopalan · English
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
Latest episodes
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Amazon's Julie Haleluk - Shoppable Connections Through Live & Video
How CPG brands can unify social storytelling and retail media to drive shoppable outcomes using Amazon Live and Amazon Shopping Video, with guidance on breaking internal silos, measuring full-funnel…
11 Nov 2026 · 31m · 14 chaptersCommerce Riff with Sri & PVSB - November 10, 2026
How CPG brands are merging brand building, commerce, and AI-driven retail/social execution; plus three industry stories (Unilever’s operating model, General Mills’ potential Häagen-Dazs separation,…
10 Nov 2026 · 17m · 7 chaptersJournalist & Executive Coach Jane Hanson - Leading Through Communication
Jane Hanson, a communications coach and former NBC broadcaster, explains how leaders should communicate under pressure—especially on camera and in high-stakes business settings.
7 Nov 2026 · 42m · 22 chaptersDGMN's Austin Leonard - Scaling Retail Media Across Small Town America
Austin Leonard of Dollar General Media Network explains how DGMN is scaling retail media across small-town America by connecting offsite and onsite experiences, improving in-app contextual search,…
4 Nov 2026 · 27m · 15 chapters
Commerce Riff with Sri & PVSB - November 03, 2026
Commerce Riff episode covering (1) Wall Street/AI trade selloff, (2) Walmart’s infrastructure for AI agents to shop, (3) Colgate-Palmolive results amid U.S.
3 Nov 2026 · 13m · 5 chaptersSean Halter & Steven Moy - The Digital Fix Cross-Over
A crossover at Advertising Week on how brands should use AI and “connected data” across marketing, retail execution, and service—arguing that measurement, unified data, and human creator/consumer…
31 Oct 2026 · 20m · 9 chaptersNielsenIQ's Nicole Collida Davis - The State of Consumer Shopping Behaviors
NielsenIQ’s Consumer Outlook 2027 preview on how consumers are recalculating grocery trips, shifting priorities, and building baskets differently amid a widening economic divide.
28 Oct 2026 · 30m · 15 chaptersCommerce Riff with Sri & PVSB - October 27, 2026
Commerce Riff episode covering four CPG/commerce news items: Coca-Cola’s global marketing partner split, Kroger’s “favorite grocer” value/private-label/retail-media plan, Salesforce’s acquisition of…
27 Oct 2026 · 14m · 7 chaptersDora Cortinas & Stibo System's Neda Nia - Master Data Management
Master data management (MDM) for CPG—connecting product, customer, and supplier data to enable agentic AI, speed-to-shelf, digital shelf execution, and smoother M&A onboarding without “garbage in,…
24 Oct 2026 · 44m · 20 chaptersSalesforce's Devin Kunysz: CRM-Driven Consumer Goods Growth
How Salesforce helps CPG brands modernize sales and retail execution by replacing fragmented systems with a CRM-driven “commercial hub” that connects trade promotions, retail execution, marketing,…
21 Oct 2026 · 50m · 19 chaptersCommerce Riff with Sri & PVSB - October 20, 2026
CPG/retail commerce news and implications for growth, retail media, restaurant beverages, and brand risk from social platforms. Hosts: PBSB (co-host) and Sri (co-founder, Think Blue Consulting).
20 Oct 2026 · 12m · 6 chaptersDG Media Network's Sean Tinnelly - National Scale, Unique Reach, High Frequency
Dollar General Media Network (DGNN) and how it builds retail media for a “small-format” shopper base, connecting off-site awareness, on-site/search/discovery, and in-store audio (radio) to drive…
17 Oct 2026 · 31m · 12 chaptersAgentio's Arthur Leopold - Enabling Creator-Led Advertising at Scale
Arthur Leopold (Argentio) explains why only a small share of creator advertising spend reaches creators, and how Argentio builds AI-driven, programmatic buying infrastructure so brands can run…
14 Oct 2026 · 43m · 20 chapters
Commerce Riff with Sri & PVSB - October 13, 2026
Commerce Riff news roundup on where commerce is headed, covering convenience retail strategy, Mars’s AI-driven future of shopping, Western brand growth via China social commerce, and DoorDash’s…
13 Oct 2026 · 15m · 6 chaptersSmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace
How brands should use data to choose and defend Amazon categories, account for third-party seller dynamics, and connect TikTok Shop trends to Amazon category growth; includes guidance on category…
12 Oct 2026 · 40m · 13 chaptersLiquid Death's Benoit Vatere - Brand Disruption in the Agentic Age
Liquid Death’s retail media strategy at Grocery Shop 2026—how to win shelf and dot-com growth using retail media, fandom, and emerging “agent/LLM” shopping interfaces, while handling…
7 Oct 2026 · 35m · 16 chaptersCommerce Riff with Sri & PVSB - October 6, 2026
“Commerce Riff” episode (Oct 6, 2026) covers CPG and retail-commerce news: McCormick’s value-driven spice demand, Amazon Ads’ agentic “full funnel” ad platform, Kroger’s AI predictive creative…
6 Oct 2026 · 11m · 5 chaptersMondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning
Measurement-led joint business planning for CPG retail media—shifting from blended ROAS/attribution to retailer-level incremental impact, with in-flight optimization to improve what media actually…
30 Sep 2026 · 30m · 12 chaptersCommerce Riff with Sri & PVSB - September 29, 2026
How commerce and CPG players are aligning internal systems and using AI, while macro forces (fuel-driven inflation) and GLP-1 drug adoption reshape grocery demand.
30 Sep 2026 · 10m · 4 chaptersWalmart's Mark Hardy - Scintilla, the Commerce Intelligence Platform
Walmart’s Scintilla commerce intelligence platform and how it moves from insight to action using integrated data, an “Insights Model,” AI (Marty), and new capabilities including Scintilla in-store…
26 Sep 2026 · 32m · 12 chaptersSarp Tuncay - Moving from Operators to Orchestrators of AI in Retail Media
AI’s impact on retail media work, arguing the real risk is “irrelevance” as platforms automate execution.
23 Sep 2026 · 42m · 9 chaptersAce Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront
Ace Hardware’s RedVest Media 2027 Upfront, hosted at Wrigley Field, focusing on what happened since launch, what surprised the team, and the 2027 roadmap.
19 Sep 2026 · 42m · 23 chaptersSpotify's Sam Bevan - Performance Marketing Through Cultural Connections
Sam Bevan (Spotify) discusses performance marketing through cultural connections in audio—how Spotify positions itself as a full-funnel, measurable advertising platform for CPG, including…
16 Sep 2026 · 38m · 19 chaptersCommerce Riff with Sri & PVSB - September 15, 2026
Commerce Riff news roundup on retail/CPG commerce systems and major industry moves, plus a sponsor message about aligning trade, retail execution, marketing, service, and AI agents on shared data…
15 Sep 2026 · 13m · 5 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy